Jul 20, 2020 Tourist Development Council

[Items 1 - 3]

[00:00:05]

>> CHAIRMAN: PLEASE COME TO ORDER.

MR. KASS WILL LEAD US IN THE PLEDGE OF ALLEGIANCE.

OKAY. DENA ARE YOU GOING TO DO THE

ROLL CALL OR AM I? >> DENA: I CAN DO IT.

DANNY BERENBERG? >> BOARD MEMBER: HERE.

>> COMMISSIONER UDINE GEORGE? >> COUNCILMEMBER: HERE.

>> MICHAEL GORDON? >> BOARD MEMBER: HERE.

>> IRVING KASS? >> BOARD MEMBER: HERE.

>> DIANE MATARAZA? >> BOARD MEMBER: HERE.

>> TOM MANNO? JACK PETER?

>> BOARD MEMBER: HERE? >> COMMISSIONER NANCY

SIKES-KLINE. >> BOARD MEMBER: HERE.

>> CHAIRMAN: DO WE HAVE A QUORUM?

>> YES. >> CHAIRMAN: THANK YOU.

NEXT WE'D LIKE APPROVAL OF THE MINUTES.

BEFORE WE DO THAT I THINK WE'LL ASK TERRA-- TERA ABOUT THE ONE MINUTE DELAY SO WE KNOW WHAT WE'RE DOING HERE.

>> SO TODAY WE ARE-- WE HAVE A NUMBER OF PARTICIPANTS COMING IN BY TELEPHONE OR COMPUTER. OUR PUBLIC COMMENT PARTICIPANTS ARE WATCHING US LIVE STREAM ON TV OR THE INTERNET WHICH HAS A 60 SECOND DELAY. WHAT WE CAN DO SINCE YOU KICKED THIS OVER TO ME, IS IF ANYBODY WHO IS WATCHING AT HOME HAS THE INTENT TO PROVIDE PUBLIC COMMENT NOT RELATE AGENDA ITEMS CALL IN NOW AS WE WILL TAKE THAT ITEM HERE SHORTLY.

>> BOARD MEMBER: THANK YOU. I'M GOING TO ASK FOR APPROVAL

[4. APPROVAL OF AGENDA]

OF THE MINUTES. >> BOARD MEMBER: SO MOVED.

>> BOARD MEMBER: SECOND. >> CHAIRMAN: OKAY SO ALL IN

FAVOR PLEASE SAY AYE. >> WE'RE GOING TO DO THAT BY

ROLL CALL. >> DANNY BERENBERG?

>> BOARD MEMBER: AYE. >> COMMISSIONER UDINE GEORGE?

>> BOARD MEMBER: AYE. >> MICHAEL GORDON?

>> BOARD MEMBER: AYE. >> IRVING KASS?

>> BOARD MEMBER: AYE. >> DIANE MATARAZA?

>> BOARD MEMBER: AYE. >> JACK PETER?

>> BOARD MEMBER: AYE. >> COMMISSIONER NANCY

SIKES-KLINE? >> BOARD MEMBER: AYE.

>> CHAIRMAN: THANK YOU THAT PASSES.

THAT WAS THE AGENDA OR THE MINUTES NOW.

I'M GOING TO ASK FOR APPROVAL OF THE AGENDA.

I NEED APPROVAL THEN FOR THE IS IT THE AGENDA OR MINUTES?

AGENDA? >> THIS IS THE MINUTES.

THIS WILL BE THE MINUTES. >> CHAIRMAN: OKAY THE MINUTES.

[5. APPROVAL OF MINUTES]

MINUTES, PLEASE? >> BOARD MEMBER: SO MOVED.

>> BOARD MEMBER: SECOND. >> CHAIRMAN: OKAY.

DENA, WOULD YOU TAKE THE ROLL CALL AGAIN.

>>

>> CHAIRMAN: NEXT PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA.

MR. KASS-- WELL LET ME JUST ASK YOU IS THIS ANY PUBLIC COMMENTS ITEMS NOT ON THE AGENDA? OKAY LET'S GIVE IT A MINUTE FOR

[00:05:04]

I THINK TOM IS TIMING IT FOR US. OKAY THERE ARE NO PUBLIC

[7. CHAMBER OF COMMERCE CONTRACT RENEWAL]

. >> SO WE HAVE OUR CHAMBER OF COMMERCE COUNTY, IT IS A THREE-YEAR CONTRACT.

THE CURRENT CONTRACT EXPIRES SEPTEMBER OF THIS YEAR.

AND THE CHAMBER OF COMMERCE IS REQUESTING A THREE-YEAR EXTENSION FOR RENEWAL. UNDER THAT CONTRACT THE CHAMBER OF COMMERCE PROVIDES TWO SERVICES.

THEY PROVIDE THE OPERATION OF THE VISITOR INFORMATION CENTER WHICH IS LOCATED IN PONTE VEDRA. AND SEVERAL YEARS AGO THEY ALSO STARTED TO PROVIDE SERVICES IN TOURISM DEVELOPMENT.

AND THEY HAVE COMPLETED A STUDY. THEY'VE GOT SOME RECOMMENDATIONS AND THEY'RE LOOKING TO CONTINUE IMPLEMENTING THAT PROGRAM MOVING FORWARD. AND IN ORDER TO DO SO THE CHAMBER IS ASKING FOR AN INCREASE IN FUNDING UNDER THAT CONTRACT AS FUNDING IS AVAILABLE.

SO, IN A TYPICAL YEAR WE WOULD HAVE FUNDING.

THIS CURRENT YEAR THAT MAY BE A LITTLE CHALLENGING BUT THE REQUEST IS IF THAT ADDITIONAL FUNDING IS AVAILABLE TO STEP UP THE FUNDING TO THE CHAMBER. AND WE DO HAVE MRS. BELL.

SHE IS HERE AND SHE HAS A PRESENTATION SHE CAN PROVIDE AND SHE IS HERE TO TAKE QUESTIONS AS NEED BE.

>> CHAIRMAN: ISABELLE RENAULT? >> YOU CAN SAY IT THE WAY YOU WANT. PLEASE PROCEED.

AND PLEASE MAKE SURE TO TELL US ABOUT YOUR ARCHITECTURE PROGRAM BECAUSE I'M NOT SURE WE ALL KNOW ABOUT IT.

>> SPEAKER: ABSOLUTELY. IT IS A PLEASURE TO BE--

>> TERA, IS THE CONTRACT IN THE BOOK?

THE CURRENT CONTRACT? >> SPEAKER: I BELIEVE IT IS.

>> I MEAN, IT'S NOT THE PROPOSED NEW CONTRACT?

>> SPEAKER: IN THE BOOK WE HAVE--

>> >> BOARD MEMBER: WE HAVE THE ONE

SIGNED IN 17. >> YOU HAVE THE EXISTING

CONTRACT. >> BOARD MEMBER: OKAY.

>> SPEAKER: ALL RIGHT. GOOD AFTERNOON, BOARD MEMBERS, IT IS A PLEASURE TO BE HERE AND PROVIDE YOU A REPORT ON OUR VISITOR INFORMATION CENTER AND DESTINATION ARCHITECT ACTIVITIES. THIS AFTERNOON WHAT I AM GOING TO DO IS PROVIDE YOU WITH THE BACKGROUND INFORMATION REGARDING OUR PARTNERSHIP THEN I WILL SHARE WITH YOU OUR ACCOMPLISHMENTS FOR THE PAST THREE YEARS AND I WILL SHARE WHAT WE NEED TO MOVE FORWARD. AND I LOOK FORWARD ALSO TO YOUR COMMENTS AND ANSWERING ANY QUESTIONS.

REGARDING THE BACKGROUND AND TIMELINE WE STARTED OUR ENEDGE GOOMENTS IN THE TOURISM-- IN PONTE VEDRA AREA IN TOURISM WHEN THE ST. JOHNS CHAMBER OF COMMERCE WAS TASKED TO OPERATE THE VISITOR INFORMATION CENTER. AND THAT WAS BACK IN 2014.

OUR SCOPE OF WORK WAS QUICKLY EXPANDED TO INCLUDE THE CREATION OF A NEW TOURISM PRODUCT DEVELOPMENT PLAN THAT IS TO ENHANCE THE VISITOR EXPERIENCE IN PONTE VEDRA.

AT THE TIME WE CONTRACTED UNIVERSITY OF FLORIDA.

AND NICOLE'S TOURISM GROUP TO CONDUCT THE STUDY.

THE RESULT OF THE STUDY AND ITS RECOMMENDATION WERE PRESENTED TO YOU BACK IN JUNE 2017. THAT REALLY MARKED THE BEGINNING OF OUR DESTINATION ARCHITECT ROLE AND THE BEGINNING OF THE 2017/2020 DESTINATION ARCHITECT PLAN.

SO, WE'VE BEEN PROVIDING YOU REPORTS.

YOU SHOULD HAVE RECEIVED THEM BY MAIL FROM US.

SO I KNOW YOU ARE FAMILIAR WITH WHAT WE'RE DOING.

OUR CONSULTANT MAY BE JOINING US-- IS JOINING US REMOTELY, MAYBE BY PHONE OR ZOOM I'M NOT SURE, BUT HE IS WITH US.

I JUST WANTED TO LET YOU KNOW THAT HE HAS WORKED IN THE PAST

[00:10:04]

WE ACQUIRED A LARGE TV SCREEN THAT WE PUT OUR VISITOR INFORMATION CENTER WHERE WE INCLUDE VIDEOS OF THE AREA, TOURISM RELATED VIDEOS OF ALL ASSETS WE HAVE.

AND OUR STAFF IS OFTEN CALLED TO DEPLOY OUR MOBILE VISITOR INFORMATION CENTER. WHEREVER OUR RESORT AREA NEEDS TO HAVE TOURISM INFORMATION GIVEN TO ARE THIS BUSINESS GUESTS THAT ARE HERE ON CONFERENCES OR ANY OTHER EVENTS WE BRING OUR REMOTE VIC THERE. SO, REGARDING OUR CHALLENGES THAT WE WERE FACING BACK IN 2017 WHEN WE PRESENTED THE RESULT OF THE PLAN. THIS IS WHAT I WANT TO SHOW YOU WE'RE AT. AT THE TIME WHAT WE WERE LOOKING AT IS THAT WE HAD 51 PERCENT OF VISITORS -- 81 PERCENT OF OUR VISITORS VISITING THE REGION FROM PONTE VEDRA BUT NEVER MADE IT TO THE DESTINATION. THEY WERE IN JACKSONVILLE, ST. AUGUSTINE. WHEN YOU LOOK AT THE DAY TRIPPER ONLY 37 PERCENT EXPERIENCED PONTE VEDRA.

SO THE CHALLENGE IS HOW DO WE DRIVE VISITORS TO EXTEND THEIR STAY AND VISIT PONTE VEDRA. SO, REALLY TRIED TO CAPTURE THOSE ALREADY COMING IN OUR AREA.

HOW DO WE CAPTURE THAT AUDIENCE THAT IS ALREADY THERE BUT HAVE THEM EXTEND THEIR STAY BY VISITING THE PONTE VEDRA AREA.

SO WE HAVE THREE-PRONG SOLUTION. THE FIRST ONE IS OFFERING ADDITIONAL TOURISM PRODUCT BEYOND THOSE THAT ARE WELL-KNOWN WHICH ARE GOLF AND THE BEACH. BUT MAKE SURE THOSE TOURISM PRODUCT THAT ARE DEVELOPED ARE WORTH ENOUGH FOR THE VISITOR TO EXTEND THEIR STAY AND ACTUALLY DRIVE TO PONTE VEDRA.

AND WE NEEDED TO MAKE SURE THAT THEY ARE BOTH APPEALING TO VISITORS AND RESIDENTS AT THE SAME TIME.

SO, OUR DESTINATION ARCHITECT ROLE WHEN IT STARTED, WE REALLY SAW OURSELVES HELPING TO DEVELOP AND STIMULATE THE TOURISM RELATED PRODUCT FOCUSSING ON THE OPPORTUNITY THAT RESONATED WITH THE VISITORS AND THE LOCALS IN PONTE VEDRA.

WE WORKED ON THOSE FOUR PILLARS THAT YOU SEE HERE-- OUTDOOR RECREATION, PASSIVE NATURE, ART HERITAGE AND WELLNESS.

THOSE WERE OVERED BY THE UNIVERSITY OF FLORIDA AS THE ELEMENT OF FOCUS FOR TOURISM IN THT AREA.

BUT WE HAVEN'T DONE THIS WORK ALONE.

WE HAVE NOT DONE THAT IN SILO. WE PUT TOGETHER A PRODUCT DEVELOPMENT GROUP. WE INTENTIONALLY INTEGRATED A MIX OF EXPERIENCE, PROFESSIONAL TO SERVES AS A PROJECT DEVELOPMENT GROUP AND TO HELP US REALLY SHAPE AND DIRECT THE EFFORTS AND REALLY TO ENSURE THAT PRIORITIES AND APPROACHES WERE NOT DEVELOPED IN A VACUUM BY A SINGLE PERSON OR ENTITY.

SO, OUR INITIAL EFFORT WAS REALLY STIMULATING AND MAX MICING AND A RECOGNIZED ASSET. WHICH IN OUR CASE THE FIRST ONE WE FOCUSED WERE NATURE-BASED ASSETS.

YOU WILL SEE ON THE SLIDE HERE HERITAGE AND WELLNESS ARE PART OF THE PLAN THAT WE WANT TO CONTINUE FOR THE NEXT THREE YEARS. AS I MENTIONED TO YOU, THIS IS THE LIST OF THE MEMBERS OF THE PRODUCT DEVELOPMENT WORKING GROUP. YOU PROBABLY RECOGNIZE A LOT OF THOSE NAMES HERE. AND WHAT I AM ABOUT TO SHOW YOU SOON IS THE RESULT OF THREE YEARS OF WORK THAT WE COULD NOT HAVE DONE WITHOUT THE FEEDBACK OF PEOPLE LISTED ON THAT GROUP.

THOSE PROFESSIONALS. YOU WILL SEE IT IS A DIVERSE GROUP OF TOURISM INDUSTRY AND ALSO PROFESSIONALS THAT HAVE EXPERTISE IN AREAS OF FOCUS THAT WE WILL CONTINUE TO FOCUS ON-- WELLNESS AND ART. THE PRODUCT DEVELOPMENT GROUP CAN CHANGE DEPENDING ON THE FOCUS AND EXPERTISE WE NEED ON THE GROUP. WHEN WE ARE READY TO LOOK AT THOSE FOUR PILLARS, ONE THING WE KNEW WE WANTED TO DO AND WE WANTED TO MAKE SURE WAS FIVE TOUCHSTONES WE WANTED TO COVER WHEN WE SHOWCASED THE PRODUCT. ONE IS WHATEVER SHAPE AND FORM THE PRODUCT WILL TAKE PLACE ONLINE OR MATERIAL WILL HAVE TO BE VISUALLY ENGAGING. WE'RE TALKING ABOUT NATURE, ABOUT OPEN SPACE. WE WANT TO MAKE SURE WE HAVE

[00:15:02]

SO WE WANTED TO MAKE SURE THAT WE INCLUDE VIDEOS, PHOTOS, MAPS, TIPS FROM THE EXPERTS AND WE ALSO INCLUDE SUSTAINABILITY THEME. WE WANT TO MAKE SURE THAT THIS IS KIND OF THE CONCEPT OF LEAVING THE PLACE BETTER THAN YOU FIND IT BECAUSE OF YOUR ACTION.

THAT'S THE CONCEPT THERE. AND WE WANTED TO MAKE SURE WE SHOWCASED OUR PARTNERSHIP. WHEN WORKING WITH THE PRODUCT DEVELOPMENT WORKING GROUP WE DECIDED TOGETHER THAT THE AREA OF FOCUS THAT HAD THE MOST POTENTIAL WITH THE LEAST INVESTMENT WAS OUTDOOR RECREATION.

SO, OUTDOOR RECREATION, PASSIVE NATURE UNDER THE ARTICLE PONTE VEDRA NATURALLY. WE REALIZE MANY OF THE TRUE ASSETS WERE RECOGNIZED BY THE VISITORS AND RESIDENT AND WERE OFTEN MANAGED BY PARK AND RECREATION OR EDUCATIONAL INSTITUTION WITH LIMITED MARKETING OF CAPABILITY TO REACH THE EXTERNAL VISITOR. SO WE HAVE IN OUR COMMUNITY A COMMUNITY OF STRENGTH WITH THE GTM, THE OCEAN, THE INTERCOSTAL, AND WE WANTED TO MAKE SURE THAT WE FOCUS ON WHAT IS ALREADY IN OUR BACKYARD NOT HAVING TO CREATE SOMETHING NEW BUT USE WHAT IS ALREADY IN OUR BACKYARD THAT IS RECOGNIZED AND MAXIMIZING THAT POTENTIAL THERE. THE COMMON THEME PONTE VEDRA NATURALLY IS SEEN AS PROVIDING AN UMBRELLA IDENTIFY FOR THOSE ASSETS AND CONNECTING TO OUR VISITORS AND RESIDENTS.

DURING THE PAST THREE YEARS WE HAVE IDENTIFIED AND PACKAGE NATURE-BASED ACTIVITIES UNDER THE PONTE VEDRA NATURALLY THEME.

THE CHAMBER AND GTM HAVE WORKED AND DIRECTED MOST OF THOSE EFFORTS WITH THE PRODUCT DEVELOP WORKING GROUP AROUND THE PONTE VEDRA NATURALLY THEME. THROUGH A MIX OF NATURE-BASED EXPERTS-- WO HE HAVE THE WORKED WITH EXPERTS TO REALLY CRAFT AND PUT TOGETHER THOSE EXPERIENCES-- A RANGE OF INITIAL PRODUCT WHY IDENTIFIED THAT COULD BE UNIQUE TO PONTE VEDRA.

AND THEY WERE OFTEN OVERLOOKED BY VISITORS BUT REALLY ENJOYED BY LOCALS. SO THE FIVE CATEGORIES THAT YOU SEE HERE-- BIKING, BIRDING, FISHING, HIKING AND KAYAKING.

A WEB-BASED FORMAT THAT WOULD NOT ONLY IDENTIFY THE EXPERIENCE BUT PROVIDE WHAT I MENTIONED EARLIER, A STORY.

WE WILL HAVE MAP IMAGES, VIDEO, SUSTAINABILITY TIPS, TO SERVE UP THE EXPERIENCE TO THE TRAVELERS. AND THAT'S WHAT WE BELIEVE TRAVELERS WOULD LIKE TO SEE NOWADAYS.

IN ADDITION TO THAT, THAT WAS THE DESIRE OF THE PRODUCT DEVELOPMENT WORKING GROUP. IT WAS CLEAR THAT MANY OF THESE ASSETS AND THEIR PRESENCE WHETHER IT WAS A WEB PRESENCE OR PR INITIATIVE, THE UNLIMITED PRESENCE IN THOSE DIFFERENT ELEMENTS WAS A KEY FACTOR OF THE LACK OF AWARENESS FROM VISITORS.

SO WE HAVE 25 EXPERIENCES HERE. NATURE BASED EXPERT THAT WE HAVE IDENTIFY THE CHAMBER IDENTIFIED ALONG WITH THE GTM.

SO, NOW I'M ABOUT TO SHOW YOU THE WORK THAT HAS BEEN DONE FOR THE PAST THREE YEARS FROM THE GROUP.

I WANT TO LET YOU KNOW THAT THIS WEBSITE IS NOT LAUNCHED YET.

WE HAVE WRITTEN 25 EXPERIENCES AND OUR WEB DEVELOPERS ARE UPLOADING THEM RIGHT NOW BUT THERE ARE ENOUGH EXPERIENCES HERE TO SHOW YOU AND GIVE YOU AN EXAMPLE OF WHAT YOU CAN EXPECT FROM US MOVING FORWARD AS WE TAKE THE CHALLENGE OF WELLNESS AND ART AND HERITAGE.

[00:20:20]

IF YOU PLEASE SCROLL DOWN TO THE BOTTOM.

SO THE FIRST ONE YOU CAN ACCESS ALSO BIKING HERE.

AND IF YOU SCROLL DOWN YOU WILL HAVE BIRDING.

WHEN YOU SCROLL DOWN YOU HAVE FISHING AND THEN YOU SCROLL DOWN HIKING AND THE LAST ONE IS KAYAKING.

AT THE BOTTOM THOSE ARE THE LOGOS OF OUR PARTNERS THAT HAVE MADE THAT POSSIBLE. I'D LIKE TO GO BACK UP TO HIKING. AND I'D LIKE TO SHOW YOU-- IF YOU WANT TO CLICK ON THE WORD "HIKING" HERE I WANT TO SHOW YOU ONE PAGE TO GIVE YOU A GOOD IDEA WHAT YOU CAN EXPECT.

SO HERE'S THE LANGUAGE PAGE FOR HIKING AND THERE ARE THREE EXPERIENCES CURRENTLY UPLOADED ON HIKING.

IF YOU SCROLL DOWN YOU WILL SEE THAT WE HAVE LIMITED TEXT.

THE LIMITED TEXT IS INTENTIONAL. WE DID THAT TO PROVIDE THE INFORMATION, THE VISITOR WOULD NEED, BUT WE WANT TO MAKE SURE THEY GET OUT AS SOON AS THEY HAVE THE INFORMATION THEY NEED AND ENJOY THE AREA. SO IF YOU SCROLL DOWN ON THIS PAGE RIGHT NOW IS THE TRAIL. IF YOU SCROLL DOWN YOU WILL HAVE THE HIKE IN NOCATEE. NOCATEE PRESERVE HIKE.

THEN WHEN YOU SCROLL DOWN RIGHT NOW THE NORTH BEACH OVERLOOK.

I WOULD LIKE YOU TO GO BACK TO THE GUANA TRAIL AND CLICK ON THE NAME AND THAT WILL TAKE YOU TO WHAT THE VISITOR CAN ENJOY.

FIRST AGAIN VERY STRIKING IMAGES.

WHEN YOU SCROLL DOWN HERE, WE HAVE INCLUDED A LOT OF IMAGES OF PEOPLE ENJOYING THE EXPERIENCE. THERE ARE A COUPLE OF THINGS I WANT TO COVER WITH THIS. ONE THING IS THAT MULTI-GENERATIONAL TRAVEL IS HAPPENING MORE AND MORE AND WE WANTED TO TOUCH ON THAT BY HAVING PHOTOS THAT WOULD SHOW A GRANDFATHER WITH HIS SON AND GRANDSON AND ALSO WE WANT TO BE INCLUSIVE WITH DIVERSITY HERE AND DIFFERENT ETHNIC BACKGROUND AND YOU WILL SEE THAT THROUGHOUT THE SITE.

AND YOU CAN SCROLL DOWN. SO, HERE WE HAVE A BRIEF DESCRIPTION OF THE AREA. AND WE MAKE IT VERY-- WHEN YOU READ THE TEXT-- I'LL LET YOU READ IT-- YOU WILL SEE IT'S VERY SIMPLE, VERY APPROACHABLE TO THE VISITOR.

AND ON THE LEFT WE SPEAK-- WE TALK MORE ABOUT BEING A SUSTAINABLE PONTE VEDRA GUEST AND ACTUALLY GIVING TIPS ON WHAT YOU CAN DO TO PROTECT THE AREA. AND THEN YOU SCROLL DOWN AND YOU HAVE THE MAP THAT YOU WILL HAVE ON EVERY PAGE.

THEN YOU HAVE THE DETAIL HERE. DETAIL IS MORE OF THE LOGISTIC INFORMATION THAT YOU NEED TO HAVE.

BUT THEN IT IS A TIP FROM THE EXPERT.

WE HAVE PUT ABOUT 32 EXPERTS IN THE ROOM AND ASKED THEM FOR EACH EXPERIENCE TO PROVIDE US WITH THEIR LOCAL TIPS OF WHAT THEY DO FOR THE AREA WHEN THEY VISIT THE AREA.

SO I WOULD LIKE TO GO BACK TO THE TOP AND ON ALL THE OTHER EXPERIENCES A LOT OF THEM ARE THROUGHOUT PONTE VEDRA AND PONTE VEDRA BEACH. SO, AS YOU CAN SEE THE NOCATEE TRAIL, THERE ARE OTHER AREAS AS WELL.

I WOULD LIKE TO GO BACK TO THE POWERPOINT ON SLIDE 9 IF RIGHT 'POSSIBLE. THANK YOU.

OHS I WANT TO SHOW YOU THIS-- THE WEBSITE REALLY COVERS THAT.

STRIKING IMAGES. WE WANT TO MAKE SURE WE HAVE THE SUSTAINABILITY STATEMENT. THE TIPS FROM THE EXPERT.

WANT TO MAKE SURE WE HAVE ALSO A WAY TO SHOWCASE OUR PARTNERS AND TO SERVE UP THE EXPERIENCES TO THE VISITORS AND HAVE A FUNCTION I.T. ON THE WEBSITE TO ACCESS THE DIFFERENT CATEGORIES WITH DIFFERENT PLACES. YOU CAN SCROLL DOWN OR AT THE TOP. THE OTHER THING I WANT TO SHARE AND I KNOW THAT FUNDS IS A CONSIDERATION WITH THE CURRENT SITUATION BUT WHAT I WANT TO SHARE WITH YOU IS THAT WITH THE CURRENT SITUATION WE'RE EXPERIENCING RIGHT NOW WITH THE COVID 19 I THINK THE PRODUCT WE'RE PUTTING OUT ARE MORE RELEVANT THAN EVER BEFORE. LET ME SHOW YOU A LITTLE BIT.

[00:25:03]

THEY'RE LOOKING FOR THIS TYPE OF OUTDOOR ACTIVITY WHERE THEY FEEL THAT THEY MAY CONSIDER SAFE TO BE ABLE TO GO AND DO IT.

AND WE WANT TO CONVINCE THEM TO DO SO.

AND WE BELIEVE THAT NATURALLY PONTE VEDRA CAN ACHIEVE THAT.

I THINK IT'S IMPORTANT THAT WE HAVE IN OUR COUNTY PORTFOLIO NATURAL BASED ASSETS THAT ARE FAMILY FRIENDLY.

I BELIEVE WITH PONTE VEDRA NATURALLY WE'RE MEETING THIS CHALLENGE IN THAT IT IS THE RIGHT TIME FOR US TO CONTINUE INVESTING IN THE DEVELOPMENT OF EXPERIENCES THAT ARE NEEDED BY OUR MARKET, IN OUR MARKET AND ALSO REALLY THAT OUR VISITORS ARE SEEKING. SO, TALKING ABOUT INVESTMENTS THAT BRINGS ME TO OUR BUDGET REQUEST.

SO, AS YOU CAN SEE IT IS LAID OUT OVER THREE YEARS.

THIS BUDGET REQUEST INCLUDES THE OPERATION OF THE VISITOR INFORMATION CENTER. IT INCLUDES THE DESTINATION ARCHITECT. THE FIRST YEAR WILL FINALIZE MUCH OF THE PONTE VEDRA NATURALLY AND START ON WELLNESS.

THE SECOND YEAR THE MAIN FOCUS IS WELLNESS.

THE THIRD YEAR WILL LAUNCH WELLNESS AND START ON ART AND HERITAGE. SO THAT'S WHAT WE'RE PLANNING ON DOING HERE. I WANT TO LET YOU KNOW THAT THESE FUNDS REQUESTED DO NOT INCLUDE MARKETING DOLLARS.

WE KNOW THAT THE VCB IS THE MARKETING ARM REACHING OUT TO THE VISITOR AND WE BELIEVE THAT BY THE VCB PROVIDING NATURALLY PONTE VEDRA A PERMANENT IDENTITY ON THE VCB WEBSITE WITH A RECIPROCAL LINK IT SHOULD BE ENOUGH TO BRING EYEBALLS TO NATURALLY PONTE VEDRA NATURALLY SITE AND REACH POTENTIAL VISITORS. WHILE THE PONTE VEDRA NATURALLY SITE IS A STAND ALONE SITE WE HAVE INTEGRATED A LOT OF PHOTOS THAT ARE USED BY THE VCB. AND WE DID THAT INTENTIONALLY TO MAKE SURE THAT IT HAS THE FAMILY FEEL.

IT'S PART OF THE SAME FAMILY. AND THE PONTE VEDRA NATURALLY SITE HAS A STRONG AND VISUAL APPEAL LIKE I MENTIONED EARLIER WITH REALLY LARGE PHOTOS. AND ALSO FUNCTIONALITY TO SHOWCASE OUR PARTNERS HERE AND DIVERSE EXPERIENCES.

BUT THAT VISION WOULD NOT HAVE BEEN POSSIBLE FOR US TO ACHIEVE UNDER THE CURRENT VCB SITE. AND WE WOULD NOT HAVE LET US MEET THE FIVE TOUCHSTONES THAT WE WANTED TO ACHIEVE THAT I REFERRED TO EARLIER. SO, HERE IS OUR TAKEAWAY FOR TODAY. I'M ABOUT TO CONCLUDE MY PRESENTATION. THANK YOU.

SO WHAT WHAT WE WERE GIVEN, THE CHARGE WE WERE GIVEN WAS TO RE-EXAMINE THE PONTE VEDRA AREA, INCREASE HEADS IN BEDS, AND CAPTURING THE 81 PERCENT OF VISITORS THAT ARE AT OUR DOORSTEP THAT DON'T MAKE IT TO THE PONTE VEDRA DESTINATION.

HOW DO WE DO THAT? BY FOCUSSING ON PRODUCT DEVELOPMENT OF CURRENT AND UNDER RECOGNIZED ASSETS THUS LIMITING COST AND THROUGH A COLLABORATIVE PROCESS WITH TOUR ITCH STAKEHOLDERS. AND THAT'S HOW NATURALLY PONTE VEDRA WAS BORN. SO THAT'S THINKING THAT YOU HAVE SEEN PUT THROUGH THIS EFFORT. YOU CAN EXPECT THE SAME THINKING AND EFFORT FOR WELLNESS AND FOR ART AND HERITAGE.

NOW THE LAST THING I WANT TO SAY THAT I'D LIKE TO CONCLUDE WITH IS THIS. THE MAIN APPEAL FOR THE CHAMBER TO LEAD THIS EFFORT IS BECAUSE WE BELIEVE THAT PROVIDING HEIGHTENED VISIBILITY TO OUR TOURISM ASSETS WILL BRING VISITORS NEEDING ADDITIONAL SERVICES WHICH WILL OPEN THE DOORS TO ENTREPRENEURSHIP OPPORTUNITIES TO SERVE A NEW BASE OF CUSTOMER AND ULTIMATELY WILL STIMULATE OUR LOCAL ECONOMY. THIS CONCLUDES MY PRESENTATION AND I'LL BE HAPPY TO ENTERTAIN ANY QUESTIONS YOU MAY HAVE.

>> CHAIRMAN: THANK YOU, MRS. RENAULT.

. ARE THERE QUESTIONS FROM THE

COUNCIL? >> BOARD MEMBER: THIS IS MICHAEL UP IN PONTE VEDRA. I HAVE A COUPLE OF QUESTIONS.

[00:30:04]

>> SPEAKER: WE'RE ASKING FOR ADDITIONAL FUNDS AT THIS POINT

OF-- >> SO WE HAVE AN EXISTING CONTRACT. AND WE'VE HAD AN EXISTING CONTRACT WITH THE CHAMBER OF COMMERCE FOR A GOOD NUMBER OF YEARS. I'M GOING SAY AT LEAST NINE.

AND IT RENEWS EVERY THREE YEARS. SO THEIR EXISTING CONTRACT EXPIRES AT THE END OF SEPTEMBER. SO, THEY'RE LOOKING FOR A RENEWAL. THE RENEWAL ALLOWS THEM TO OPERATE THE VISITOR INFORMATION CENTER AND ADDITIONAL THEY'VE TAKEN ON THIS TOURISM DEVELOPMENT PROJECT.

SO THIS YEAR WHAT THEY'RE LOOKING FOR IS THEIR PREVIOUS CONTRACTS HAVE BEEN FUNDED AT $80,000 A YEAR.

THEY'RE ASKING TO CONTINUE THAT EXISTING CONTRACT, CONTINUE THAT EXISTING RELATIONSHIP BUT INCREASE FUNDING TO THE LEVELS THAT WERE IN ONE OF THE SLIDES BACK, THE 143, 148 AND 149 I BELIEVE THEY WERE. SO IT WOULD BE CONTINUE THE CONTRACT FOR VIC OPERATION AND TOURIST DEVELOPMENT AT INCREASED

FUNDING LEVEL. >> SPEAKER: AND JUST TO CLARIFY SOW ON THIS. THE INCREASED BUDGET WILL GO TOWARDS INCREASING SOME OF THE VISUAL ASSETS THAT WE HAVE.

PHOTOS THAT ARE NEEDED ON THAT SITE.

THERE'S SOME PHOTOS THAT NEED TO BE REPLACED THAT WE CURRENTLY DON'T HAVE AS A COMMUNITY HERE, AS A TOURISM COMMUNITY WE DON'T HAVE. AND EXPERTISE CONTINUE WORKING

WITH OUR CONSULTANT. >> CHAIRMAN: MR. GORDON, OTHER

QUESTIONS? >> BOARD MEMBER: WHAT IS THE-- I'M OBVIOUSLY UP IN PONTE VEDRA. WHO IS STOPPING BY? WHO IS INQUIRING ABOUT THESE PONTE VEDRA OR IN ST. JOHNS

COUNTY AS INFORMATION? >> SPEAKER: I'M SORRY I COULDN'T HEAR. WHO IS INQUIRING?

>> CHAIRMAN: WHAT TYPES OF VISITORS DO YOU GET.

>> TO KIND OF ANSWER THAT QUESTION, I THINK WHAT WE'VE SEEN HISTORICALLY FROM THE STUDIES WE'VE DONE AND KNOWING THE TAX COLLECTIONS AND TALKING TO SEVERAL OF THE OPERATORS OF ACCOMMODATIONS UP IN THAT AREA IS WE HAVE SEASONALLY DIFFERENT TYPES OF USERS UP IN THAT AREA. AND FOR CERTAIN TIMES OF THE YEAR WE'RE HEAVY IN BUSINESS TRAVEL.

AND ONE OF THE THINGS THAT THE CHAMBER IS WORKING ON IS TRYING TO VERSE AFIE AND TRY TO BRING IN A LEISURE VISITOR TO HELP INCREASE TOURISM IN PONTE VEDRA IN SLOWER OF THE BUSINESS PERIODS. SO I BELIEVE THE CHAMBER IS TARGETING A RECREATIONAL USER, VACATION TYPE TOURIST.

AND THEY'RE LOOKING AT A DIVERSE ARRAY LOOKING LARGELY AT FAMILY

GROUPS THAT ARE TRAVELING. >> SPEAKER: YES THAT'S CORRECT, TERRA. AND WE WANT TO BE ABLE TO PROVIDE ADDITIONAL ASSETS IN OUR PORTFOLIO, RIGHT, FOR OUR COUNTY HERE. AND AGAIN WE'RE LOOKING AND TRYING TO CAPTURE PEOPLE WHO ARE ALREADY LOOKING AT OUR AREA AND PLANNING TO COME HERE, WE WANT THEM TO STAY A FEW MORE DAYS TO, TO SPEND MONEY IN OUR LOCAL ACCOMMODATIONS AND RESTAURANTS.

>> BOARD MEMBER: MRS. RENAULT, WE KEEP A WALK-IN LOG?

>> SPEAKER: YES WE DO. >> CHAIRMAN: BAN YOU GIVE US

THOSE NUMBERS? >> SPEAKER: THOSE NUMBERS ARE AROUND 400 A YEAR COMING THROUGH THE VISITORS INFORMATION CENTER.

AND THAT WAS ONE OF THE TRIGGERS THAT DECIDED THAT WE WANTED TO ADDRESS THE ASSETS IN PONTE VEDRA AND ENHANCE THEM IN ORDER TO BRING MORE PEOPLE THROUGH PONTE VEDRA.

>> CHAIRMAN: HOW HAS THAT BEEN IMPACTED OVER THE LAST THREE

MONTHS? >> SPEAKER: LIKE WE HAD TO CLOSE FOR THREE WEEKS. THOUGH WE DID PUT THE MATERIAL OUT AND WE DID ANSWER-- WE HAVE PHONE NUMBERS THAT PEOPLE COULD CALL. SO WE HAD THE PHONE CALLS STILL COMING IN BUT THE OFFICE HAD TO BE CLOSED BECAUSE OF THE VIRUS SITUATION. RIGHT NOW-- AS SOON AS WE COULD OPEN WE ARE OPEN RIGHT NOW. IT'S SLOW.

>> CHAIRMAN: OTHER QUESTIONS FROM THE COUNCIL?

>> BOARD MEMBER: I HAVE A COMMENT AND IT'S LESS ABOUT THIS PRESENTATION BUT OVERALL IF WE'RE LOOKING FOR ASK OF DOLLARS. AND I THINK THAT'S WHAT'S GOING TO HAPPEN THROUGHOUT TODAY. WE'RE LOOKING AT RICHARD'S BUDGET, CHRISTINA'S BUDGET, TERA'S BUDGET.

HERE THERE'S A REQUEST. I LOOK AT IT AS A SMALL BUSINESS AND HOW MY THOUGHT PROCESS IS. AND THAT IS THE NEXT YEAR IS

[00:35:02]

THEY'RE DOING THAT FOR ONE REASON.

AS SOON AS THAT HAPPENS, WE'RE IN A RECESSION.

IF THAT GOES AWAY. THE 20 PERCENT UNEMPLOYMENT OR 11 PERCENT OR WHATEVER THE NUMBER REALLY IS HASN'T HIT THE ECONOMY YET. WE ARE GOING ALONG JUST AS IMPACT OF CORONAVIRUS WHICH IS GETTING MORE INTENSE EVERY DAY.

THERE'S ALL SORTS OF DIFFERENT OPINIONS.

BUT THE ECONOMIC ACTIVITY, IF YOU LOOK AT TRUE ECONOMISTS WHO ARE LOOKING AT WHAT'S HAPPENING, THEY SAY WHEN WE STOP USING THE TRILLION DOLLAR STIMULUS THE ECONOMY IS ACTUALLY GOING TO HIT RECESSION. IT'S NOT-- THE DOLLARS IN THE MARKET PLACE ARE REALLY CREATING A FALSE SENSE OF SECURITY.

WE'RE LOOKING RIGHT NOW OF UNEMPLOYMENT DOUBLE WHAT IT WAS IN 2009. AND IN 2009 THE TOURIST INDUSTRY-- WE WENT FROM A $6 MILLION BED TAX COLLECTION TO 4.5 OVERNIGHT. WHICH IS A 25 PERCENT REDUCTION.

THE UNEMPLOYMENT IS GOING TO BE WORSE THAN THEN.

WE'RE LOOKING FOR THE NEXT YEAR AT 25 PERCENT REDUCTION IN REVENUES. AS A BUSINESS PERSON, I CAN'T IN GOOD CONSCIENCE LOOK AT SPENDING MORE MONEY ANYWHERE.

I'M LOOKING AT SPENDING 25 PERCENT LESS ALL ACROSS THE BOARD. SO, WHILE EVERYTHING MAY BE GOOD IDEAS WE'RE GOING HAVE TO LOOK AT THINGS, IN MY OPINION, IN A NEW SENSE. IT'S A GREAT THING BUT IS IT A LITTLE REDUNDANT COMPARED TO COMING FROM SOMETHING THAT'S IN THE CULTURAL COUNCIL OR VCB? COULD IT BE MORE DONE COST EFFECTUALLY? I THINK EVERYTHING NEEDS TO GO BACK TO ZERO BASED AND I'M REALLY CONCERNED ABOUT THE NEXT 12 MONTHS AS A BUSINESS OPERATOR.

AND I DO NOT BELIEVE THAT WE'RE IN FOR A GREAT 2020 OR '21.

AND I MAY BE WRONG BUT THAT'S WHAT I TRULY BELIEVE.

>> JUST TO CLARIFY. IN THE CATEGORY 4 BUDGET, ADMIN AND SPECIAL EVENTS AND USES, WE DO HAVE THE CHAMBER CONTRACT FUNDED AT THE $80,000 LEVEL. AND WHAT I HAD TALKED TO ISABELLE ABOUT WAS PROBABLY MOVING FORWARD AT THAT $80,000 LEVEL AND THEN IF TOURISM REBOUNDS BETTER, FASTER, STRONGER AND WE START TO BE ABLE TO ACCESS SOME OF THE RESERVES WHICH WE'RE GOING TO TALK ABOUT WHEN WE GET TO THAT ITEM, THAT WE WOULD LOOK AT PROVIDING THAT ADDITIONAL FUNDING TOWARDS THAT CHAMBER CONTRACT AND THAT IF YOU ALL ARE FAVORABLE OF THAT ACTION WE WOULD WRITE THE CONTRACT ACCORDINGLY.

SO WE WOULD FUND HER AT THE $80,000 THAT WE HAVE IN PREVIOUS YEARS WITH THE OPTION TO INCREASE THAT TO THE $143,000

FOR THE NEXT FISCAL YEAR. >> BOARD MEMBER: AGAIN, NO DISRESPECT TO THE CHAMBER, AND I'M NOT TRYING TO PICK ON THE CHAMBER, IT'S JUST THE FIRST THING.

IF WE SPEND $80,000 LAST YEAR, WE SHOULD SPEND $60,000 IN THE BUDGET FOR THE NEXT YEAR IS HOW I'M LOOKING AT EVERYTHING.

AND THEN IF WE THINK THAT'S REALLY IMPORTANT THEN WE'RE GOING TO HAVE TO FIND ANOTHER THING THAT WE SPEND $80,000 AND DROP IT TO $40,000 AND MOVE THAT ONE TO $80,000.

I THINK WE CAN'T LOOK AT EVERYTHING IN A VACUUM AND JUST SAY OH WE LIKE THAT PROJECT, LET'S DO IT FOR $80,000.

WE HAVE TO MAKE HARD DECISIONS THAT WE'RE SHORT $3 MILLION IN COLLECTIONS. AND WE HAVE TO DROP EVERYTHING BY 25 PERCENT OR ZERO BASE SO WE PUT IN THE PROJECTS THAT ARE MOST CRITICAL AND BLOW OFF THE ONES THAT WE CAN'T AFFORD.

WE'RE GOING TO HAVE TO MAKE HARD DECISIONS THAT NO ONE IS COMFORTABLE WITH. BUT THAT'S THE REALITY WHEN THE REVENUES AREN'T THERE. THERE'S NO OTHER WAY THAT I KNOW OF OPERATING IN A TIGHT ECONOMIC SITUATION.

BUT, YOU KNOW, GO RIGHT ACROSS THE BOARD AND DROP EVERYTHING 25 PERCENT AND THEN VALUE ENGINEER THIS ONE'S MORE CRITICAL I WANT TO FUND IT 100 PERCENT. THIS ONE IS LESS CRITICAL I ONLY WANT TO FUND IT AT 50 PERCENT. THAT'S JUST MY OPINION.

THERE'S EIGHT OTHER PEOPLE ON THIS BOARD YOU MAY WANT TO GET

THEIR INPUT. >> CHAIRMAN: GOOD POINT, IRVING.

ARE THERE OTHER COMMENTS FROM THE BOARD?

>> BOARD MEMBER: I HAVE A QUESTION FOLLOWING UP ON WHAT

[00:40:02]

IS THIS-- HAS THE $143,000 THE TOTAL OR IS THAT INCREMENTAL ON

TOP OF THE $80,000? >> SO IT INCLUDES THE VISITOR INFORMATION CENTER. EVERYTHING IS INCLUDED THERE.

AND WE ARE VERY FRUGAL WITH OUR EXPENSES.

AND BECAUSE WE'RE THE CHAMBER OF COMMERCE WE DO GET PEOPLE WHO DONATE TO US TO ADVANCE SOME OF THE PROJECTS.

SO WE LEVERAGE THAT FOR THIS CONTRACT AS WELL.

AND ANOTHER THING I JUST WANTED TO MENTION WAS I UNDERSTAND THE BUSINESS SITUATION AND WE'RE WILLING TO WORK WITH THE TDC.

I ALSO WANT TO SAY THAT AS A WORKING WITH SMALL BUSINESSES ON A REGULAR BASIS AND ALL THE TIME, ONE THING THAT IS IMPORTANT IS WE'RE DIRECTING FUNDS WHERE WE BELIEVE WE CAN GENERATE THE MOST RETURN ON INVESTMENT.

WHILE YOU MAY BE END TO SHORTCUT BUDGET ACROSS THE BOARD I THINK YOU LOOK AT PRIORITIES AND WHAT NEEDS TO BE INVESTED IN WHAT AREA TO GENERATE THE MOST REVENUE IS THE IMPORTANT PART.

I BELIEVE THAT PONTE VEDRA NATURALLY PROVIDES ASSETS THAT PEOPLE ARE LOOKING FOR RIGHT NOW.

AND THEY WILL COME IF THEY HAVE THOSE ASSETS.

>> CHAIRMAN: OTHER QUESTIONS OR COMMENTS FROM THE COUNCIL?

THEN I HAVE ONE, TOO. >> BOARD MEMBER: IT'S DIANE

MATARAZA. >> CHAIRMAN: PLEASE.

>> BOARD MEMBER: ARE WE GOING TO DISCUSS ALL OF THE BUDGET NUMBERS AT ONE TIME OR ARE WE GOING TO HAVE TO MAKE DECISIONS

AS WE GO ON PER AGENDA ITEM? >> SO WE HAVE AGENDA ITEM NUMBER 5 TAKES UP THE BUDGETS AS A WHOLE FOR ALL OF THE CATEGORIES AS WELL AS SOME CHANGES TO THE PROMOTIONAL PLANS THAT HAVE BEEN PRESENTED. WE DO HAVE TWO ITEMS AHEAD OF THOSE AND THAT IS THE CHAMBER CONTRACT AND THE CITY OF ST. AUGUSTINE CONTRACT WHICH IS FOR THE OPERATION OF THE DOWNTOWN VISITOR INFORMATION CENTER.

I CAN TELL YOU IN OUR EXISTING BUDGET I HAVE THE CHAMBER OF COMMERCE FUNDED AT THE LEVEL THAT THEY CURRENT RECEIVE WHICH IS $80,000 AND THE CITY OF ST. AUGUSTINE IS THE SAME.

IT'S THAT $180,000 OF WHAT THEY CURRENTLY RECEIVE.

SO I THINK IF THESE SEEM OUT OF ORDER, MY APOLOGIES, I DIDN'T SEE THAT WHEN I PUT THIS TOGETHER BUT YOU CAN ALWAYS COME BACK TO THIS. WE CAN MOVE ITEMS AROUND IF

THAT'S-- >> BOARD MEMBER: WELL IN ADDITION TO THE NUMBERS IN THE BUDGET, WE'VE TALKED ABOUT THIS BEFORE. IT IS AN UNPRECEDENTED TIME.

AND FOR THE ORGANIZATIONS THAT WE'RE FUNDING TO HAVE CONVERSATIONS ABOUT WHO MIGHT BE IN THE BEST POSITION TO MOVE ON SPECIFIC AGENDAS AND DIFFERENT STRATEGIES SO THERE'S ABSOLUTELY NO DUPLICATION OF EFFORT. AND MAYBE EVEN MOTHBALLING SOME IDEAS UNTIL WE SEE MORE CLEARLY WHAT THE FUTURE IS GOING TO BE LIKE. I JUST WISH WE COULD BE MORE THOUGHTFUL WITH THE GROUP OF PROFESSIONALS ABOUT THE BEST WAY TO ALLOCATE THESE DOLLARS AS WE GO FORWARD RATHER THAN PIECEMEAL. I DON'T KNOW IF THAT MAKES

SENSE. >> CHAIRMAN: DIANE CAN YOU PUT SOME SPECIFICS TO WHAT YOU ARE SUGGESTING?

IT'S DANNY. >> BOARD MEMBER: FOR EXAMPLE, WITH THE MONEY THAT'S SPENT ON ADVERTISING, WITH THE MONEY THAT IS SPENT ON PROGRAMMING, IF THERE SEEMS TO BE DUPLICATION OR OVERLAP BETWEEN THE DIFFERENT AGENCIES AND WHAT THEY'RE DOING, RICHARD'S ADVERTISING BUDGET AND ACTIVITIES THAT HE'S PLANNING, CHRISTINA'S ADVERTISING BUDGET AND ACTIVITIES THAT SHE'S PLANNING, WHAT THE CHAMBER IS NOW TALKING ABOUT AND ACTIVITIES THAT THEY'RE PLANNING, IF THERE COULD JUST BE SOME CONSOLIDATED THINKING ABOUT HOW THESE DOLLARS CAN BE BEST SPENT CONSIDERING THAT THEY'RE GOING TO BE LIMITED.

>> CHAIRMAN: SO LET ME SUMMARIZE.

YOU ARE ASKING THAT THEY COME TO A DECISION TOGETHER AND BRING IT

TO US? >> BOARD MEMBER: I KNOW THAT ST.

JOHNS CULTURAL COUNCIL AND ITS WONDERFUL PRESENTATION WAS TALKING ABOUT ASSET MAPPING AND DOING DIFFERENT-- OFFERING DIFFERENT KINDS OF PROGRAM. WHICH SOUNDS A LITTLE BIT LIKE WHAT THE CHAMBER HAS JUST BEEN DISCUSSING.

AND SO I SEE THAT CHRISTINA AND KATHY WERE MEMBERS OF THE TASK FORCE THAT PUT TOGETHER THE INFORMATION THAT WAS SHARED WITH US, BUT IT WOULD JUST BE HELPFUL TO KNOW THERE'S CONSOLIDATED THINKING AND BEST WISDOM ON HOW THESE DOLLARS ARE SPENT AMONG THE AGENCIES. AND I WISH THERE COULD BE MORE

[00:45:02]

THAN WE'RE SEEING. >> CHAIRMAN: THANK YOU.

OTHER COMMENTS? >> BOARD MEMBER: MR. CHAIRMAN, I HAVE A COMMENT ABOUT ALL OF THIS.

I THINK THAT I AM STRUGGLING WITH THIS TODAY BECAUSE-- I MEAN, AGREE WITH A LOT OF WHAT HAS ALREADY BEEN SAID ABOUT THE STATE OF THE ECONOMY. BUT FUNDING BOTH OF THESE INFORMATION CENTERS AT 100 PERCENT IN LIGHT OF EVERYTHING ELSE WE'RE FACING, IN LIGHT OF THE CUTS THAT HAVE BEEN REQUIRED OF RICHARD AND THE CULTURAL COUNCIL, IT JUST SEEMS OUT OF BALANCE TO ME. SO I'M STRUGGLING WITH THAT.

>> CHAIRMAN: OTHERS? >> BOARD MEMBER: I THINK JACK IS ON TARGET WITH THAT. WE HAVE TO BE FAIR.

I KEEP ON GOING BACK TO LOOKING AT IT IF IT'S COMING OUT OF MY OWN POCKET AND THE DIFFERENCE IS IF I AM GOING TO EAT OR NOT WOULD I ACTUALLY DO THAT. AND WHEN YOU START AS A SMALL BUSINESS PERSON, WHEN YOU START OPERATING YOU HAVE TO MAKE HARD DECISIONS THAT IT'S BASICALLY YOU MAKE HARD SDOIRGSZ YOUR BUSINESS -- DECISIONS OR YOUR BUSINESS GOES AWAY.

I THINK WE HAVE TO LOOK AT THAT. THIS IS NOT, IN MY MIND JUST MONEY. THIS IS OUR MONEY FOR THE TDC.

AND IF IT WAS-- IF I WAS WRITING THE CHECK OUT OF MY PERSONAL CHECKING ACCOUNT, WOULD I DO IT. AND IT'S THAT TEST.

AND I'M NOT SURE RIGHT NOW I WOULD DO THINGS THAT ARE REDUNDANT. I THINK I WOULD FIND WAYS TO BE MORE EFFICIENT SO THAT I COULD PUT MONEY TO WHERE MY BEST POSSIBLE SPOTS ARE AND I WOULD LOOK AT EVERYTHING TWO OR THREE TIMES. BY THE WAY, I'VE ALREADY DONE THAT WITH MY OWN BUSINESS AND, UNFORTUNATELY, I AM OPERATING WITH FEWER PEOPLE THAN I HAVE IN THE TIMES PAST.

AND I HAVE IN THE MONTH OF JULY I'VE BEEN AT WORK EVERY DAY PROBABLY 12 HOUR DAYS. BECAUSE AS A SMALL BUSINESS PERSON IT IS AN ONLY WAY THAT I CAN MAKE THE NUMBERS WORK.

THAT'S THE REALITY OF WHAT WE'RE GOING THROUGH RIGHT NOW.

AND WHAT MOST OF THE PEOPLE IN THE COMMUNITY ARE GOING THROUGH.

AND TO SIT HERE AND THINK THAT THIS IS EASY MONEY THAT IT'S FUND MONEY PIGGY BANK IS I DON'T THINK A GOOD STEWARDSHIP OF

MONEY. >> CHAIRMAN: OTHER COMMENTS?

>> BOARD MEMBER: MR. CHAIRMAN, THIS IS MICHAEL.

I AM IN AGREEMENT WITH JACK AND IRVING ON THAT.

THANK YOU. >> CHAIRMAN: THANK YOU.

AND LET ME ASK ONE OR TWO QUESTIONS.

WOULD THERE BE AN APPETITE AND DIRECTING THIS TO YOU MRS. RENAULT AND YOU TERA, I THINK THERE'S AN OPPORTUNITY TO SAY IF THINGS IMPROVE WE THINK THAT WHAT THE CHAMBER IS DOING IS OF VALUE IN PONTE VEDRA. WE'D LIKE TO SEE MORE BUSINESS IN PONTE VEDRA. AND WE FEEL THAT BECAUSE OF THE CONVENTION BUSINESS AND THE MEETING BUSINESS BEING OFF THAT'S A CRITICAL THING FOR THEM AND IT SHOULD BE A CRITICAL THING FOR US. SO, WOULD THERE BE AN APPETITE ALSO FOR A REDUCTION, A DOWNSIDE IF THE NUMBERS CONTINUE AT THIS LEVEL OR TANK EVEN FURTHER? BECAUSE I AM AFRAID THEY'RE GOING TO GET WORSE, AS IRVING HAS SAID.

SO IF THERE'S AN APPETITE TO SAY WE'LL SET A NUMBER AT $80,000, GIVEN THAT THINGS IMPROVE THEY CAN GET UP TO THEIR $146,000.

AND IF THINGS DON'T IMPROVE IT HAS TO BE VISITED AGAIN.

AND THAT'S A HARD PILL FOR YOU, MRS. RENAULT, BECAUSE YOU WILL HAVE TO LAYOFF PEOPLE. YOU WILL HAVE TO CUT PROGRAMS. BUT, AT THE SAME TIME, $80,000 ISN'T A LOT OF MONEY IN THE SCHEME OF THINGS. JUST ISN'T.

AND I THINK IT'S INVESTMENT THAT BECAUSE PONTE VEDRA NEEDS THIS I THINK I WOULD BE INCLINED TO GO ALONG WITH IT.

SO WHAT I AM SUGGESTING HERE IS AN APPROPRIATION OR RECOMMENDATION TO THE COMMISSIONERS OF $80,000 WITH A DOWNSIDE AND WITH AN UPSIDE. BUT, AT THE SAME TIME, I DON'T WANT TO KEEP BRINGING THIS BACK TO US.

[00:50:02]

AND WE CANNOT WAIT FOREVER ON THIS BECAUSE IT TEMPERS THE DATE WE -- SEPTEMBER IS THE DATE WE HAVE TO MAKE A DECISION.

SO I AM SUGGESTING AN $80,000 LEVEL WITH AN UPSIDE AND DOWNSIDE. AND I'M GOING TO ASK YOU TERA TO ADMINISTER THAT. YOU ARE CLOSE TO THE NUMBERS AND WEED HAVE CONFIDENCE IN OUR DECISIONS AND I'M SURE YOU WILL BE ABLE TO SET SOME BENCHMARKS THAT WOULD BE SATISFACTORY TO US. BUT I DON'T WANT TO KEEP BRINGING THIS MRS. RENAULT BACK AND SAYING IT'S FIVE DOLLARS LESS, IT'S TEN DOLLARS MORE. I DO THINK YOU'RE IMPORTANT.

I DO ENFORCE WHAT YOU ARE DOING. AND I AM GRATEFUL FOR THE HELP TO PONTE VEDRA. BUT, AT THE SAME TIME, YOU'RE HEARING THAT THE MONEY JUST ISN'T THERE.

AND SO THIS IS PROBABLY NOT THE TIME TO EXPAND.

BUT I COULD BE VERY WRONG. AND WE'VE ALL BEEN WRONG BEFORE HERE. SO, I'D LIKE TO GIVE YOU AN UPSIDE IF IT'S REALITY AND I'D LIKE TO TAKE A DOWNSIDE IF IT GETS WORSE. BECAUSE IT'S GOING TO BE VERY HARD FOR US TO DECIDE EVEN ON $80,000 NOW.

I THINK I'M HEARING THAT. I'M THINKING WE'RE TALKING ABOUT

$60,000. >> SO ALL CONTRACTS THE COUNTY ISSUED ARE SUBJECT TO FUNDING AVAILABILITY.

SO IF YOU WERE TO RECOMMEND A CONTRACT FOR $80,000 AND GIVE AN UPSIDE, THE DOWNSIDE IS ALWAYS BUILT IN.

IF TOURISM COLLECTIONS GOING DOWN TO THE POINT WHERE WE CAN'T AFFORD THIS CONTRACT OR ANY OF THE OTHERS IN PLACE, THE COUNTY WILL GO BACK AND RENEGOTIATE THOSE OR TERMINATE THEM.

>> CHAIRMAN: I DON'T WANT TO GO TO THE DOOMS DAY SCENARIO OF WHERE WE'RE BROKE. I WANT YOU TO ADMINISTER IT AS I GOES DOWN AND UP. I DON'T THINK THAT'S AN

IMPOSSIBLE DUTY FOR YOU. >> IT'S NOT.

>> CHAIRMAN: OKAY. >> BOARD MEMBER: MR. CHAIRMAN, IS THERE ANY LEGAL WAY TO JUST EXTEND THE CURRENT CONTRACT FOR SIX MONTHS AND WITH THE ABILITY TO CUT DOWN TO $60,000 AND THEN REVISIT THIS IN SIX MONTHS? BECAUSE HOPEFULLY IN SIX MONTHS TIME WE'LL HAVE A MUCH BETTER SENSE ON THE VIRUS.

WE'LL HAVE A MUCH BETTER SENSE AND WE CAN REVISIT THE SUBJECT WHEN WE HAVE A POSSIBLE DIFFERENT POINT OF VIEW ON

WHAT'S GOING ON FORWARD. >> CHAIRMAN: I SEE TWO PROBLEMS

WITH THAT. >> BOARD MEMBER: BUT I'M JUST ASKING IF YOU CAN MOVE THE DEADLINE ON THE CONTRACT AND

EXTEND IT-- >> SO REGINA IS FLOATING AROUND IN OUTER SPACE. CAN WE EXTEND THIS CONTRACT BY SIX MONTHS? .

>> I'M HERE TO ADDRESS MR. IRVING'S QUESTION.

WE CAN ALWAYS AMEND THE CONTRACT TO EXPAND THE TERM OF THE CONTRACT. THE BOARD-- I'M SORRY THE COUNCIL CAN DEFINITELY MAKE A RECOMMENDATION TO THE BOARD ON WHETHER THEY RENEW THE CONTRACT FOR THE FULL PROPOSED TERM, TO AMEND THE EXISTING CONTRACT TO SOME TIME SPECIFIED, AND ALLOCATE FOR MAKE A PROPOSAL FOR THE FUNDING AMOUNT FOR THAT PERIOD OF TIME. AND YOU COULD ALWAYS COME BACK AND REVISIT THE CONTRACT PRIOR TO THE EXPIRATION DATE.

YOU CAN FURTHER EXTEND IT OR YOU CAN ENTER INTO A NEW CONTRACT, A MODIFIED SCOPE OF SERVICES AND A MODIFIED FUNDING AMOUNT.

THE BOARD DOES HAVE THAT DISCRETION TO MAKE THE RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS.

>> CHAIRMAN: AGAIN, I RESIST BRINGING THIS BACK AND BACK AND BACK.I THINK THAT WE'VE HEARD F RICHARD AND I THINK WE'VE ALSO HEARD FROM CHRISTINA THAT THEY NEED A CERTAIN SPOOL UP TIME TO RUN THEIR BUSINESSES. SO I RESIST THAT.

I'D RATHER SAY LET'S GET IT DONE NOW WITH THE DOWNSIDE AND AN UPSIDE. I'M JUST ONE VOTE HERE BUT I CAN SEE THERE ISN'T A BIG APPETITE FOR INCREASING NOW.

WE MAY HAVE TO DELAY THIS VERY VALUABLE STUDY.

BUT WE'RE TRYING TO, YOU KNOW, GET SOMETHING THAT WE CAN VOTE

ON HERE. >> WE HAVE MENTIONED BEFORE, AND I MENTIONED WITH TERA, THAT WE WANT TO WORK WITH YOU.

THE CURRENT $80,000 I WAS ASKED TO WHAT WE HAVE BEEN CHARGED TO DO FOR OUR CONTRACT. THE ADDITIONS TO CONTINUE WITH THE THIRD PILLAR AND THE FOURTH PILLAR [INAUDIBLE].

>> CHAIRMAN: OKAY. I THINK WE'VE GONE THROUGH IT ALL. WE NEED PUBLIC COMMENT DO WE NOT? I AM GOING TO CALL FOR PUBLIC COMMENT ON THIS PROPOSAL AND WE'LL TAKE A MINUTE NOW.

TOM'S SOMEWHERE AND HE'LL TIME IT FOR US AND LET'S TAKE A

MINUTE. >> FOR EVERYBODY ON THE PHONE,

[00:55:04]

WOULD LIKE TO WEIGH IN. >> CHAIRMAN: WE KNOW THAT PERSON HAS GOOD RESPIRATORY CAPACITY.

PLEASE MUTE YOUR PHONES PLEASE. OKAY I THINK WE'VE HAD A MINUTE.

PUBLIC COMMENT ON THIS POINT, POINT NUMBER 7 ON THE AGENDA? HEARING NO PUBLIC COMMENT, I'LL CLOSE THE PUBLIC COMMENT SESSION. CAN I GET A MOTION?

>> BOARD MEMBER: WELL I WOULD MAKE A MOTION TO EXTEND THE CURRENT CONTRACT FOR ONE YEAR AT THE $80,000 RATE.

AND THEN WE'LL REVISIT IT IN NINE MONTHS FROM NOW.

>> BOARD MEMBER: TERA, IN YOUR BUDGET THAT YOU HAVE THE $80,000 FOR, YOU ARE DOWN LIKE A MILLION DOLLARS, RIGHT, IN CATEGORY

FOUR? >> AT LEAST.

>> BOARD MEMBER: SO YOU ARE KNOCKING OTHER THINGS FURTHER

DOWN AND KEEPING THIS STEADY? >> YES.

SO, BASICALLY, WHAT I DID WAS I TOOK ALL OF OUR CONTRACTUAL OBLIGATIONS AND I FULLY FUNDED THOSE AND I TOOK EVERYTHING THAT WE WERE OBLIGATED TO FUND IN THE ORDINANCE AND I ELIMINATED

EVERYTHING ELSE. >> BOARD MEMBER: AND SO WHAT ARE WE GIVING UP BY APPROVING THIS AT FULL DOLLARS?

>> SO, WHAT ARE WE GIVING UP BY FUNDING THIS AT FULL DOLLARS? IT DEPENDS ON WHAT YOU FUND IT AT.

>> BOARD MEMBER: IF WE TOOK EVERY CONTRACTUAL DEAL THAT WE COULD AND DROPPED THEM DOWN 25 PERCENT, WHAT WOULD WE GET BACK?

>> $100,000 AT BEST. >> BOARD MEMBER: OKAY.

>> CHAIRMAN: IS THERE A SECOND TO JACK'S MOTION? OKAY WE HAVE NO SECOND. IS THERE ANOTHER MOTION?

>> BOARD MEMBER: I HAVE ANOTHER QUESTION.

ARE THEY CURRENTLY BEING FUNDED AT THEIR $80,000 FOR THE REST OF THE YEAR? OR ARE THEY BEING FUNDED AT A

LOWER NUMBER? >> $80,000.

>> BOARD MEMBER: OKAY. SO CERTAIN THINGS WE STOP

FUNDING AND OTHER THINGS-- >> IT'S OUT OF CATEGORIES.

SO, BASICALLY WHAT HAPPENED OUT OF CATEGORY 4 WAS I STOPPED SPENDING MONEY BECAUSE ALL OF THE MONEY THAT WE COULD SPEND FOR THINGS LIKE STUDIES OR RESEARCH OR ANY TYPE OF-- I

STOPPED ALL THAT. >> BOARD MEMBER: SO YOU HAD

ENOUGH MONEY TO COVER THAT. >> RIGHT.

>> BOARD MEMBER: OKAY. GOT IT.

I WOULD BE UP TO PROPOSING TO EXTEND THE AGREEMENT FOR A YEAR

AT A $60,000 FUNDING. >> BOARD MEMBER: MR. CHAIR, JUST A POINT TO CLARIFY. YOU HAVE A MOTION EITHER THAT MOTION IS SECONDED OR FAILS OR LACK OF A SECOND.

>> CHAIRMAN: IT FAILED FOR LACK OF A SECOND, REGINA.

NOW WE HAVE IRVING'S MOTION FOR $60,000 WITH A ONE YEAR CONTRACT. IT WAS A ONE YEAR CONTRACT?

>> BOARD MEMBER: EXTENDING THE EXISTING AGREEMENT FOR 12 MONTHS

AT A $60,000 FUNDING. >> CHAIRMAN: A CONTRACT EXTENSION FOR ONE YEAR AT $60,000.

IS THERE A SECOND? >> BOARD MEMBER: I WILL SECOND

THAT. >> CHAIRMAN: THAT'S MICHAEL GORDON THAT IS SECONDING AM I CORRECT?

>> BOARD MEMBER: YES. >> CHAIRMAN: IS THERE FURTHER DISCUSSION OF IRVING'S PROPOSAL? REGINA, DID YOU HAVE THAT

PROPOSAL IN YOUR NOTES? >> YES, SIR.

THE MOTION WOULD BE TO RECOMMEND AMENDING OF THE CONTRACT FOR ONE

[01:00:05]

FUNDING. >> CHAIRMAN: OKAY.

THANK YOU. ANY QUESTIONS OR COMMENTS ABOUT THAT? OKAY I'LL CALL FOR THE ROLL

CALL. >> DANNY BERENBERG?

>> CHAIRMAN: YEA. >> COMMISSIONER UDINE GEORGE?

>> BOARD MEMBER: YES. >> IRVING KASS?

>> BOARD MEMBER: YES. >> DIANE MATARAZA?

>> BOARD MEMBER: YES. >> JACK PETER?

>> BOARD MEMBER: YES. >> COMMISSIONER NANCY

SIKES-KLINE? >> BOARD MEMBER: YES.

>> COMMISSIONER UDINE GEORGE?

>> CHAIRMAN:, UDINE IF YOU HAVE YOUR PHONE ON MUTE, COULD YOU RESPOND. OKAY I THINK WE LOST UDINE.

THE MOTION PASSES. NEXT WE HAVE THE ST. AUGUSTINE

[8. CITY OF ST. AUGUSTINE CONTRACT RENEWAL]

>> SO NEXT AGENDA ITEM IS THE RENEWAL OF THE CONTRACT THAT WE HAVE WITH THE CITY OF ST. AUGUSTINE FOR THE OPERATION OF THE VISITOR INFORMATION CENTER IN DOWNTOWN ST. AUGUSTINE. WE HAVE AN EXISTING CONTRACT.

WE PROVIDE $180,000 A YEAR FUNDING.

IT'S THREE YEAR CONTRACT THAT IS CONCLUDING AT THE END OF SEPTEMBER. IT ASSISTS IN FUNDING THE OPERATION OF THAT DOWNTOWN FACILITY.

WE CONTRIBUTE ABOUT TWO-THIRDS OF THE COST FOR THE OPERATION AND THE CITY CONTRIBUTES ONE-THIRD OF THE COST.

THEY HAVEN'T REQUESTED ANY CHANGES TO THE CONTRACT TERMS OR FUNDING LEVEL IT WOULD JUST BE ANOTHER THREE-YEAR AGREEMENT FOR

$180,000 ANNUALLY. >> CHAIRMAN: DO WE HAVE A DAILY

LOG FROM THEM? >> WE GET A LOG FROM THEM.

WE ALSO GET A LOG FOR THE PARKING GARAGE.

THEY DON'T HAVE SOMEBODY WHO IS HAVING SOMEONE-- HAVE EVERYBODY THAT WALKS IN SIGN A LOG. SO, WE'VE GOT KIND OF ESTIMATES OF PEOPLE WHO WALK IN. WE HAVE COUNTS FOR THE GARAGE.

ESTIMATES FOR PEOPLE WHO WALK IN AND A LOG FOR PEOPLE WHO CHOOSE ON THEIR OWN TO FILL IT OUT. SO THEY GET ON AVERAGE OVER THE COURSE OF THE YEAR THEY SEE AROUND 30 TO 40,000 PEOPLE A MONTH PARK IN THE PARKING GARAGE THEN WE ESTIMATE THERE'S BETWEEN 10 TO 20,000 PEOPLE WHO WALK INTO THE VIC.

>> CHAIRMAN: OKAY. ARE THERE QUESTIONS OR COMMENTS

FROM THE COUNCIL? >> BOARD MEMBER: I'D LIKE TO EXPEDITE THIS PROCESS A LITTLE BIT I THINK.

THE ONLY APPROPRIATE THING IN MY MIND IS BE TOTALLY CONSISTENT WITH WHAT WE DID WITH THE CHAMBER AND TO OFFER EXTENDING THE CONTRACT FOR ONE YEAR, THE EXISTING CONTRACT AT 75 PERCENT FUNDING. WHICH IS WHAT WE DID WITH THE CHAMBER. I THINK THAT'S THE APPROPRIATE THING. I THINK THAT THE VCB IS CRITICALLY IMPORTANT JUST AS I SEE PONTE VEDRA THAT THE CHAMBER IS DOING AS CRITICALLY IMPORTANT BUT I FIND IT VERY DIFFICULT NOT

TO BE CONSISTENT. >> CHAIRMAN: OTHER COMMENTS FROM

THE COUNCIL? >> BOARD MEMBER: YES.

MR. CHAIRMAN, MAY I SPEAK? THIS IS NANCY SIKES-KLINE.

>> CHAIRMAN: OF COURSE. GO AHEAD.

>> BOARD MEMBER: I JUST WANTED TO NOTE THAT IN OUR JUNE 11TH COMMISSIONER MEETING WE DID RECEIVE A FINANCIAL REPORT AND IT WAS NOTED THAT THE CLOSURE OF THE GARAGE AND GIFT SHOP IN THE VISITOR'S INFORMATION CENTER LED TO REDUCTION IN REVENUES OF APPROXIMATELY $1 MILLION. THE FUND WAS ABLE TO REDUCE OPERATING EXPENSES AND AS OF LAST MONTH, ABOUT ONE MONTH AGO, IT WAS $550,000 BEHIND LAST YEAR'S FAVORABLE [INAUDIBLE].

I JUST WANTED TO MENTION THAT. THANK YOU.

>> CHAIRMAN: OTHER COMMENTS FROM THE COUNCIL? OKAY HEARING NONE, I'LL ASK FOR PUBLIC COMMENT.

WE'LL TAKE A MINUTE HERE, TOM. THE EXISTING@.

[01:06:13]

>> SECOND. >> CHAIRMAN: I'LL CALL FOR THE ROLL CALL. .

>> DANNY BERENBERG? >> BOARD MEMBER: YEA.

>> COMMISSIONER UDINE GEORGE?

MICHAEL GORDON? >> BOARD MEMBER: YES.

>> IRVING KASS? >> BOARD MEMBER: YES.

>> DIANE MATARAZA? >> BOARD MEMBER: YES.

>> JACK PETER? >> BOARD MEMBER: YES.

>> COMMISSIONER NANCY SIKES-KLINE?

>> BOARD MEMBER: YES. >> CHAIRMAN: OKAY THE MOTION CARRIES. REGINA, DO YOU HAVE IT DOWN?

>> YES, SIR. THE MOTION WAS TO EXTEND THE EXISTING CONTRACT FOR ONE ADDITIONAL YEAR AT A 75 PERCENT

FUNDING RATE. >> CHAIRMAN: THANK YOU.

IT HAS BEEN APPROVED. WE CAB NOW MOVE ON TO THE BUDGET

[9. FY21 BUDGET & PROMOTION PLANS]

I MEAN, NUMBER 9. >> DISCUSSION OF FISCAL YEAR '21'S BUDGET AND PROMOTION PLANS.

WHAT I AM GOING TO GO THROUGH FOR EVERYONE IS A TABLE THAT SHOWS A BREAKDOWN OF THE BUDGET AS IT'S CURRENTLY BEING PRESENTED TO THE BOARD OF COUNTY COMMISSIONERS FOR ALL FIVE CATEGORIES. THIS LOOKS VERY SIMILAR TO WHAT YOU ALL SAW LAST MONTH. THE REQUESTED BUDGET, IN THIS CASE, THE ONE AT THE TOP, CONTRACTUAL SERVICES, IT'S CHANGED A LITTLE BIT. I THINK WE TWEAKED IT BY $20,000 BECAUSE OF THE WAY THE NUMBERS ROLLED.

BUT WHAT WE ENDED UP DOING WAS SINCE WE LAST MET I WORKED WITH THE OFFICE OF MANAGEMENT AND BUDGET AND WE WERE ABLE TO PUT IN A RESERVE IN EACH ONE OF THESE CATEGORIES.

AND SO WHAT WE WORKED OUT WAS THAT WE WOULD BE PROJECTING REVENUE ULTIMATELY OVERALL AT THE FISCAL YEAR 19 ACTUALS LEVEL. AND THAT WE WOULD PUT THE ADDITIONAL MONEY ABOVE AND BEYOND WHAT WAS IN THE ORIGINALLY PRESENTED BUDGET FOR THE BUDGET WORKSHOPS IN THAT RESERVE LINE. AND SO WHAT THAT DOES IS IT RAISES THE CEILING OF THE BUDGETS FOR FISCAL YEAR '21 SO THAT WE ARE OPERATING KIND OF-- WE'RE MOVING FORWARD AND PLANNING OUR OPERATION AT THIS REPRESSED LEVEL FOR CATEGORY 1 AT THAT $3.9 MILLION LEVEL BUT THAT WE HAVE THIS BUFFER OF $862,430 THAT WE WOULD BE ABLE TO UTILIZE WITH BOARD OF COUNTY COMMISSIONER APPROVAL LATER ON IN FISCAL YEAR AND WE COULD, IN THIS CASE, FOR CATEGORY 1 WE WOULD GET A TDC RECOMMENDATION TO UTILIZE THAT MONEY, TAKE IT TO THE BOARD OF COMMISSIONERS.

WE WOULD GET A PLAN FROM THE VCB TO SEE HOW THEY WANT TO SPEND IT THEN WE WOULD HAVE ACCESS TO THAT MONEY WITH APPROVAL.

SO IT GIVES US A-- I GUESS I AM GOING TO CALL IT A BUFFER OR CUSHION. IT ALLOWS US THE POTENTIAL TO HAVE INCREASED EXPENDITURES NEXT YEAR IF THINGS GO WELL.

ALL RIGHT. SO, CATEGORY 1.

WE HAVE A VCB PROJECTED BUDGET OF $3.9 MILLION.

THERE'S A RESERVE OF ABOUT $860,000 AND THAT BRINGS US TO A TOTAL BUDGET REQUEST OF $4.8 MILLION.

FOR CATEGORY 2 WE ARE LOOKING AT A CULTURAL COUNCIL CONTRACT OF $813,651. WE'RE LOOKING AT AN ARTS CULTURAL HERITAGE GRANTS PROGRAM FUNDING LEVEL OF $275,000.

WE ARE LOOKING AT $50,000 GOING TOWARDS SPECIAL EVENTS THAT HAS HISTORICALLY BEEN USED TO FUND SING OUT LOUD.

[01:10:02]

FROM THE TOP WE HAVE ABOUT $10,000 IN STAFF SALARIES.

WE HAVE THINGS LIKE FICA AND RETIREMENT AND LIFE AND HEALTH INSURANCE, ALL THAT GOES TO SUPPORTING PARKS DEPARTMENT STAFF ON A VERY SMALL LEVEL. CONTRACTUAL SERVICES IS FOR THEIR BEACH CLEAN UP CONTRACT I BELIEVE.

BEACH MAINTENANCE FOR VARIETY OF CLEAN-UP-- BATHROOM MAINTENANCE.

HCP. THAT GOES TOWARDS A VARIETY OF THINGS SUCH AS SUPPLIES FOR SEA TURTLE NESTING, MONITORING DURING SEA TURTLE SEASON. THEY GET A LITTLE BIT OF MONEY TOWARDS ADVERTISING. THEY USE THIS FOR THEIR NEWSLETTER. AND THEN WE'VE GOT THAT TRANSFER OF FUNDS OF $887,000. THAT GOES TOWARDS THE ST. AUGUSTINE NOURISH. THEN HOLDING RESERVE WHICH BRINGS US TO A GRAND TOTAL OF $1,475,234.

FOR CATEGORY 4, AT THE TOP WE HAVE STAFF SALARIES.

THINGS LIKE FICA, MEDICARE, TAXES, RETIREMENT CONTRIBUTIONS.

THESE DOLLARS GO TO SUPPORT MYSELF, DENA MASTERS.

AND WE DO CARRY A VACANCY AT THE MOMENT IN MY DEPARTMENT.

THEN WE HAVE GOING DOWN HERE WE HAVE CONTRACTUAL SERVICES FOR 159, 763. THAT'S A PAYMENT FOR THE AM PGA THEATER BLEACHERS. THAT EXPANSION PROJECT.

WE HAVE THE HOLIDAY LIGHTING PROGRAM THAT IS FUNDING THAT GOES TO THE CITY OF ST. AUGUSTINE AND THE BEACH.

THAT IS REQUIRED BY THE CONTRACT.

WE HAVE THE ST. AUGUSTINE VISITOR INFORMATION CENTERS.

THAT'S THE TITLE OF THE LINE THERE.

THAT'S ACTUALLY USED FOR THE CLAIM CAMBER CONTRACT THAT WE JUST DISCUSSED. THE CITY OF ST. AUGUSTINE VISITOR INFORMATION CENTER THAT WE JUST DISCUSSED AS WELL AS THE EXPENSES ASSOCIATED WITH OPERATING THE VISITOR INFORMATION CENTER AT THE PIER. WE RUN THAT ONE, DENA AND I RUN THAT ONE IN-HOUSE WITH SOME CONTRACT STAFF.

TRAVEL AND PER DIEM. IT'S KIND OF SELF-EXPLANATORY.

THERE'S $1,000 THERE. COMMUNICATIONS.

WE USE THAT FOR OUR I.T. EXPENSES.

HOSTAGE, INSURANCE, VEHICLE MAINTENANCE.

WE DO HAVE ONE VEHICLE, THE TDC HAS ONE VEHICLE.

SPECIAL EVENTS. THIS GOES FOR THE FIREWORKS PROGRAMS AS WELL AS A LITTLE BIT OF MONEY TOWARDS SING OUT LOUD.

THIS HAS IN THE PAST CARRIED A GOOD BIT OF MONEY FOR SING OUT LOUD BUT WE'VE CUT THAT BACK FOR NEXT YEAR JUST DUE TO LACK OF FUNDS. ADVERTISING.

THERE'S A LITTLE BIT OF MONEY IN ADVERTISING.

WE USUALLY END UP USING THIS TO PURSUE WHAT I CALL A FIRE SALE THAT COMES THROUGH VISIT FLORIDA.

IT'S WHERE WE GET A VERY REDUCED RATE AND WORK WITH EITHER THE VCU, THE CULTURAL COUNCIL TO TAKE ADVANTAGE OF SOMETHING THAT PUTS US IN A HIGH END MARKET THAT WOULD USUALLY BE PRETTY EXPENSIVE. SO WE PUT $50,000 IN THERE.

OFFICE SUPPLIES. SOFTWARE, COMPUTER SUPPLIES, GAS, IT'S ALL PRETTY STRAIGHTFORWARD. DUES AND MEMBERSHIPS. THAT GOES FOR OUR MEMBERSHIP TO VISIT FLORIDA. THEN YOU HAVE AID TO PRIVATE ORGANIZATIONS. THE $250,000 THAT'S FOR THE TPC CONTRACT THAT WE HAVE IN PLACE. AND TRANSFER TO FUNDS GOES TO PAYING THE AMPHITHEATER'S DEBT SERVICE.

I WILL POINT OUT IN PRIOR YEARS YOU HAVE SEEN THAT NUMBER HIGHER. WE HAVE FULFILLED OUR OBLIGATION FOR THE CONVENTION CENTER AT LEAST ONE OF THOSE OBLIGATIONS I BELIEVE THERE'S A FEW. SO WE SAW A SAVINGS THERE JUST THROUGH GOOD TIMING. AND THEN THIS FUND WOULD HAVE OR THIS CATEGORY WOULD HAVE A RESERVE OF $40,059,969.

THAT BRINGS US TO A TOTAL OF $2,364,280 AS IT IS CURRENTLY

[01:15:05]

THIS IS THE NEW CATEGORY CREATED LAST YEAR THROUGH A MODIFICATION OF THE EXISTING ORDINANCE. AND WHAT WE SEE HERE IS WE HAVE A NUMBER OF FUNDS. THIS ONE LOOKS DIFFERENT BECAUSE IT IS A NEW CATEGORY AND WE HAVEN'T SPENT THE FUNDS THAT ARE IN THAT CATEGORY I GUESS IN REALITY.

WE'VE ALLOCATED THEM AND EARMARKED THEM BUT HAVEN'T SPENT THE FUNDS. WHAT YOU ARE SEEING HERE IS IN THAT REQUESTED BUDGET LINE WE HAVE A VARIETY OF TRANSFERS AND RESERVES AND CONTINGENCY RESERVES AND THOSE ARE HOLDING MONEY FOR SOME OF THESE DIFFERENT PROJECTS.

AND THE TOTAL FOR THAT CATEGORY IS $2,961,862.

>> CHAIRMAN: THIS IS WHAT? >> CATEGORY 5.

SO, CATEGORY 5 LAST MARCH WE HAD TALKED ABOUT HERE AT THIS BOARD WE HAD TALKED ABOUT A FIFTH PENNY, A FIFTH CATEGORY.

AND WHEN THAT WENT TO THE BOARD OF COMMISSIONERS THE TDC'S RECOMMENDATION, WHAT THEY ENDED UP MOVING FORWARD WITH WAS RETAINING THE FOUR CENT LEVY. SO WE KEPT OUR FOUR CENTS.

HOWEVER WE CREATED A FIFTH CATEGORY CALLED TOURISM ASSETS.

AND TOURISM ASSETS HAS SIGNED WITH IT A DEFINITION IN THE ORDINANCE THAT TELLS US HOW WE CAN UTILIZE THE FUNDS.

AND THEY MOVED .7 PENNIES TO CATEGORY 5.

AND WE GOT THOSE .7 PENNIES BY SHAVING OFF AN ALLOCATION TO

CATEGORIES 1-4. >> CHAIRMAN: OKAY.

THANK YOU. >> SO WHAT WE HAVE NEXT OR KIND OF WHAT WE HAVE AS WELL FOR THIS ITEM IS A REVISED PROMOTION PLAN PRESENTATION FROM THE VCB WHERE THEY HAVE MODIFIED WHAT WAS PRESENTED LAST MONTH AND THEY HAVE PAIRED IT DOWN TO THAT $3.9 MILLION BUDGET NUMBER. THEY WERE PREVIOUSLY WORKING WITH OUR PREVIOUSLY PROJECTED $5 MILLION BUDGET.

WHAT WE'RE ULTIMATELY HELPING TO GET OUT OF THIS BODY TODAY IS SOME SORT OF A RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS INVOLVING OUR BUDGET AND INVOLVING OUR PROMOTION PLANS. SO THAT COULD BE YES WE LIKE THIS BUDGET AS IT'S CURRENTLY BEING PRESENTED.

WE THINK YOU SHOULD APPROVE IT. NO, WE DON'T LIKE THIS BUDGET AS IT'S CURRENTLY BEING PRESENTED. IF THAT'S THE CASE YOU HAVE A BLANK TO FILL IN. WE THINK INSTEAD WE WOULD LIKE TO RECOMMEND THAT YOU DO ASK. OR YOU CAN TAKE NO ACTION BECAUSE WE ARE GOING TO MEET IN AUGUST.

BUT I WOULD SAY IF YOU DON'T LIKE IT AND WOULD LIKE TO SUGGEST SOMETHING ELSE IT'S PROBABLY BETTER TO HAVE YOUR SUGGESTIONS EARLIER IN THE PROCESS THAN LATER IN THE PROCESS. TIME TO TRY TO MAKE AN YBODY -

ADJUSTMENT. >> BOARD MEMBER: MR. CHAIRMAN, I

HAVE A QUESTION ON THE NUMBERS. >> CHAIRMAN: GO AHEAD.

>> BOARD MEMBER: THE ONE THING THAT WHEN I WAS LOOKING AT CATEGORY 1 THEY AM A LITTLE IN THE DARK WITH IS THERE'S THE $2 MILLION THAT WAS SPECIAL MONEY THAT WAS ALLOCATED BY THE BOARD OF COMMISSIONERS FOR THEM TO SPEND.

SO THAT IS IN THE PROJECTED-- WE WOULD ADD THAT TO THE PROJECTED

20 NUMBER IN A SENSE. >> YOU WOULD IN A SENSE.

YOU WOULD. SO THIS-- WHY YOU DON'T SEE IT HERE IS BECAUSE WE'RE LOOKING AT THE ACTUAL BUDGETS.

AND BECAUSE THAT 2 MILLION CAME MID-YEAR IT IS A SEPARATE

ACTION. >> BOARD MEMBER: SO IT'S REALLY WE'RE LOOKING AT IN ROUND NUMBERS $5,164,370 THAT THE VCB

HAS TO SPEND IN 2020? >> THAT'S CORRECT.

>> BOARD MEMBER: AND I KNOW THAT AND MAYBE RICHARD CAN ANSWER THIS I KNOW WHEN WE-- WHEN IT WAS PRESENTED TO US I GUESS A COUPLE OF MEETINGS AGO THA WE WOULD TALKING ABOUT SPENDING THE $2 MILLION SLOWLY AND JUDICIOUSLY.

AND IF WE SAW AN INCREASE IN THE VIRUS AND THE INTENT TO TRAVEL TO GO DOWN, WE WOULD SLOW DOWN. SO, ARE WE LOOKING AT SEEING ANY OF THE $2 MILLION MOVING INTO FISCAL 2021? OR IS IT ALL GOING TO BE CONSUMED IN THIS YEAR SO AS THAT-- THE REASON I AM ASKING IS THAT 3.9 REALLY 3.9 OR IS IT POSSIBLY THAT 3.9 IS 4.9 AND WE'RE ONLY SPENDING A MILLION DOLLARS THIS YEAR? I JUST WANT TO KNOW WHERE-- BECAUSE $2 MILLION IS A LOT OF MONEY.

AND I THINK WE NEED TO BE COGNIZANT OF THAT WHEN WE'RE

[01:20:03]

MAKING A DECISION. >> SO I WOULD DEFINITELY HAVE TO

DEFER TO RICHARD. >> CHAIRMAN: THAT'S A QUESTION-- SHOULD WE HEAR RICHARD AND CHRISTINA BEFORE WE VOTE ON THIS? OR DO YOU WANT US TO VOTE ON IT

THEN HEAR THEM? >> BOARD MEMBER: I THINK WE NEED

TO HEAR WHAT THEY HAVE TO SAY. >> CHAIRMAN: I THINK WE DO TOO.

BUT I DON'T WANT TO GET-- >> I WILL SAY WHAT I HAVE HERE LINED UP IN THE SLIDES IS I HAVE A MODIFIED PRESENTATION FROM THE VCB. WE DO NOT HAVE A MODIFIED PRESENTATION FROM THE CULTURAL COUNCIL BECAUSE THEY PRESENTED THEIR PROMOTION PLAN LAST MONTH AND WE DON'T HAVE ANY REVISIONS TO MAKE. WE DO HAVE A REPORT FROM THE CULTURAL COUNCIL AS PART OF THE MONTHLY REPORT.

BUT AS FAR AS THIS AGENDA ITEM CERTAINLY CHRISTINA IS HERE AS IS BARBARA AND THEY WOULD BE HAPPY TO ANSWER ANY QUESTIONS OR PROVIDE ANY INPUT THAT YOU WOULD LIKE.

BUT WE DON'T ACTUALLY HAVE A REVISED ANYTHING FROM THE

CULTURAL COUNCIL. >> CHAIRMAN: THEN, RICHARD, I THINK WE'D LIKE TO HEAR FROM YOU NO YOU PLEASE.

RICHARD GOLDMAN FROM THE CVB IS GOING TO SPEAK TO US.

>> SPEAKER: COMMISSIONERS, THANK YOU VERY MUCH.

WE APPRECIATE ALL YOU ARE DOING AND YOUR DEDICATION TO BE HERE.

THERE'S A LOT THAT'S BEEN DISCUSSED HERE AND I THINK THAT ONE OF THE CONSIDERATIONS THAT I THINK NEEDS TO BE BROUGHT FORWARD IS THAT IN CATEGORY 1 OUR MISSION IS TO GENERATE MORE TOURIST DEVELOPMENT TAXES AND TOURISTIC ECONOMIC DEVELOPMENT IN ST. JOHNS COUNTY. WE DO VERY LITTLE SPENDING TO SUPPORT THE PRODUCT DEVELOPMENT SIDE.

WE DO A LOT OF FACILITATING TO ACCOMPLISH THAT.

BUT OUR PRIMARY MISSION IS TO GENERATE DEMAND AMONG VISITORS TO GET THEM TO COME HERE AND SPEND THEIR MONEY AND GENERATE THE BED TAX DOLLARS. WHAT WE'RE CONCERNED ABOUT IN THE BUDGET IS THAT IT MAY BECOME A SELF-FULFILLING PROPHECY TO GENERATE MUCH LOWER BED TAX COLLECTIONS.

WERE THAT PREAMBLE, LET'S GO TAKE A LOOK AT WHAT THIS REVISED PLAN, HOW IT COMPARES TO THE ORIGINAL PLAN SET AT $5 MILLION.

SO RIGHT OFF THE TOP, THE FIRST PRIMARY ISSUE OF COURSE IS THE CHANGE IN BUDGET. THAT CHANGE AMOUNTS TO 22 PERCENT REDUCTION FROM THE 2020 ORIGINAL BUDGET.

AND MARKETING GOES FROM A 75 PERCENT OF THE 2021 BUDGET TO 68 PERCENT. SO, SIMPLY BECAUSE PORTIONS OF THE BUDGET, ESPECIALLY IN AREAS OF OVERHEAD, SIMPLY CAN'T BE THINNED OUT ANYMORE. BUT WE'LL REVIEW THAT WHEN WE REVIEW THE BUDGET. WHEN IT COMES TO OUR KEY PERFORMANCE MEASURES, MOST ARE EXACTLY THE SAME BECAUSE IT REALLY JUST-- THE TARGET FOR OUR BUDGET STRATEGY IS SIMPLY TO ACHIEVE THOSE ALLOCATIONS. BUT THE ONE THAT DOES GET REVISED IS THE AMOUNT OF DOLLARS THAT GO INTO A CO-OP PROGRAM.

WE DON'T YET KNOW EXACTLY WHAT THE EXTENT OF THAT REDUCTION WOULD BE. WE'RE IN THE PROCESS OF DOING THE MEDIA PLANNING RIGHT NOW AND BUT WE CAN PRESUME SAFELY THAT THERE WILL BE LESS MONEY IN CO-OP.

SO THAT TAKES US TO THE NUMBERS HERE.

I APOLOGIZE FOR THE SIZE HERE. BUT IF WE LOOK DOWN THAT PERCENT CHANGE COLUMN, IT IS THE CENTER COLUMN, YOU WILL SEE THE CHANGES BY CATEGORY IN TERMS OF THE RELATIVE AMOUNTS.

THE FAR RIGHT COLUMN HAS THE PERCENT EACH LINE IS OF THE TOTAL BUDGET AND YOU WILL SEE THOSE PROPORTIONS HAVE BEEN MAINTAINED FOR THE MOST PART. BUT ADVERTISING IS REDUCED BY 30 PERCENT. MEETINGS, TRAVEL INDUSTRY CATEGORY, BUSINESS TO BUSINESS PORTION OF WHAT OUR ADVERTISING IS AIMED AT REMAINS THE SAME. THAT IS BOTH GROUP AND TOURISM INDUSTRY TRAVEL AGENT TOUR OPERATOR MARKETING.

[01:25:03]

PROMOTIONAL SEED FUNDS HAVE BEEN REDUCED BY 38 PERCENT.

WEB DEVELOPMENT AND ELECTRONIC CONSUMER RELATIONSHIP MARKETING IS DOWN BY 31 PERCENT. PUBLIC RELATIONS IS DOWN BY JUST 15 PERCENT. PART OF THE THINKING HERE IS THAT THAT IS A CATEGORY THAT WE CAN PROVIDE A GREAT DEAL OF INFLUENCE ON BECAUSE WE HAVE THE PEOPLE IN-HOUSE.

AND SO THE THINGS THAT WE PAY FOR IN THAT ARE ACTIVITIES THAT THEY HAVE TO LEVERAGE. AND THOSE ARE THE THINGS THAT ARE ESSENTIAL TO OUR CONTINUED CREDIBILITY IN THE MARKET PLACE.

SALES A 30 PERCENT CONTRIBUTION TO THE REDUCTION.

AND WE WILL GIVE YOU DETAILS AS WE GO THROUGH THE PLAN.

FULFILLMENT IS ONE THING THAT WITH THE-- MAINTAINING THE STRATEGY OF CONTINUING TO ANSWER PEOPLE'S REQUESTS WHO GENERATE QUESTIONS AND INQUIRIES ABOUT THE DESTINATION WE FEEL LIKE WE NEED TO MAINTAIN THOSE AMOUNTS. WE DON'T HAVE A LOT OF CONTROLS OVER POSTAGE PRICING OR THE HANDLING OF COLLATERAL MATERIALS OR THE NEED FOR THOSE MATERIALS. SO, YOU SEE RELATIVELY SMALL CHANGE THERE. IN THE RESEARCH CATEGORY, WE'RE ABLE TO MAKE A MINOR ADJUSTMENT THERE BECAUSE ONE OF THE PROGRAMS THAT WE'RE PARTICIPATING IN WE HAVE GOTTEN THE OPPORTUNITY TO DEFER PAYMENT FOR THAT TO THE FOLLOWING YEAR.

THAT GIVES US A TOTAL IN THE AREA OF MARKETING-RELATED SPENDING OF A DECREASE OF 28 PERCENT TO THE $2.682 MILLION AND THAT WORKED OUT TO 68 PERCENT OF THE BUDGET.

THE REMAINING OVERHEAD WITH A VERY MINOR REDUCTION GOES FROM 25 PERCENT OF THE BUDGET TO 32 PERCENT.

SO LET'S LOOK AT THE BIGGER PORTION OF THE PLAN AND THAT IS THE ADVERTISING FOPORTION. AND WHAT ARE THE PROGRAMS THAT GET LEFT BEHIND OR REDUCED. THE ORIGINAL BUDGET OF 2.898 MILLION IS REDUCED TO $2.25 MILLION.

WHEN WE LOOK AT TELEVISION IT ELIMINATES BROADCAST AND CABLE AND STREAMING TELEVISION. WE WOULD CONTINUE PRE-ROLL AND POST-ROLL DIGITAL VIDEO DELIVERY AS WELL AS SOCIAL MEDIA VIDEO.

WE'D ELIMINATE RADIO AND PANDORA AND PRIMARY MARKETS LIKE ATLANTA AND MIAMI/FORT LAUDERDALE. AGAIN, BUDGETARY CONCERNS.

THOSE MARKETS WOULD, HOWEVER, CONTINUE TO GET COVERAGE VIA DIGITAL AND SOCIAL MEDIA WITH SOME OVERFLOW INTO PRINT AND SEARCH. WE WOULD ELIMINATE VERY NOMINAL MESSAGING WE HAVE IN THE INTERNATIONAL AUDIENCES AND CANADA WHERE WE ARE PRESENT IN TRAVEL GUIDES AND IN FOR THE U.K. WHERE WE ARE PRESENT ON AIRLINES ENTERING ORLANDO AND IN RENTAL CARS THAT ARE RENTED BY FOLKS COMING FROM THE U.K.

IT'S KIND OF AN INTERSECT MESSAGING THAT WE DO.

WE WOULD HAVE TO ELIMINATE THAT. NATIONAL DIGITAL COVERAGE WOULD BE REDUCED. WE'D FOCUS THEM LIMITING TO JUST FLORIDA AND THE SOUTHEAST INCLUDING SEARCH ENGINE MARKETING. OUR PRIMARY MARKETS ARE LISTED THERE IN THOSE KEY SUPPORT MARKETS THAT WE MENTION.

WE WOULD ELIMINATE PRINT VEHICLES THAT DON'T GIVE US REGIONAL CAPABILITY. IN YEARS PAST WE HAVE BEEN PRESENT IN PUBLICATIONS LIKE SMITHSONIAN AND AUTOBAHN WHERE VISIT FLORIDA HAS OBTAINED FOR US NICE DISCOUNTS.

BUT BY VIRTUE OF THEIR RELATIVE EXPENSE AND THE FACT THEY WOULD COVER LARGER AREAS WE WOULD HAVE TO LEAVE THOSE OUT.

OF PARTICULAR CONCERN ALSO SHOULD BE THAT HEAVY PROGRAMS THAT WE HAVE FUNDED IN THE PAST FOR EASY SEASON AND SING OUT LOUD, THOSE WOULD GO AWAY WITH THE EXCEPTION OF DIGITAL AND SEARCH ALLOCATIONS. WHAT'S IMPORTANT TO KEEP IN MIND AND VERY EASY TO GET CONFUSED AT THIS POINT AND TIME IS THAT

[01:30:04]

AND, AS I MENTIONED EARLIER, WE WOULD REDUCE THE AMOUNT AVAILABLE FOR CO-OP. BECAUSE A LOT OF THAT CO-OP HISTORICALLY HAS BEEN ON THE DIGITAL SIDE WE WOULD HAVE TO MOVE THAT BACK TO PRINT WHERE THE PROJECTIONS ARE MORE MANAGEABLE AND THE AMOUNT OF MONEY IS ALSO LESS.

WE TALK ABOUT PROMOTIONS EARLIER, REDUCING THAT FROM $80,000 TO $50,000. HERE YOU CAN SEE WHAT THOSE CANGES WOULD AFFECT. 37.5 PERCENT REDUCTION.

WHILE WE STILL MAINTAIN STRONGLY WORKING TO MAINTAIN A 15-1 RETURN ON INVESTMENT WHICH IS WHAT WE PROJECTED IN 2020 AND WHAT WE ACCOMPLISHED IN 2019, THE OVERALL MEDIA VALUE OF THOSE PROGRAMS WOULD COME DOWN BY ABOUT 30 PERCENT TO $600,000 VALUE. WE WOULD BE CUTTING A PROGRAM THAT WE ARE WORKING ON-- WE WORK TO TRY AND BRING TELEVISED EVENTS HERE. IN MANY CASES WE ARE ABLE TO HELP FUND THOSE PROGRAMS AS WELL AS FACILITATING THEIR TIME HERE AND WHAT IT IS THEY WANT TO ACCOMPLISH GIVEN REDUCED IN FUNDING AVAILABILITY WE WOULD TARGET ONE AS OPPOSED TO TWO FOR THAT. WE'RE CURRENTLY WORKING ON A PROGRAM, A SUSTAINABLE PROGRAM TO BRING VISITORS IN THE MONTH OF MAY TO THE DESTINATION. WE WOULD MOVE OUR EFFORTS FROM FACILITATING WITH FUNDING TO SIMPLY FACILITATING BASED ON EXPERTISE AND OUR CONNECTIONS BOUT THE ABILITY TO FUND THAT EVENT. ON THE WEB DEVELOPMENT SIDE WE'VE MADE A 31 PERCENT REDUCTION.

MUCH OF THIS HAS GONE TO AND WILL COME OUT OF SEARCH ENGINE OPTIMIZATION. HOWEVER WE WILL CONTINUE OUR ECRM PROGRAM AT ONE NEWSLETTER PER MONTH.

WE HAVE EVERY INTENTION OF MAINTAINING THAT.

WHERE WE WILL SEE REDUCTIONS IS IN THE SIZE OF OUR REFERRALS.

AND THAT'S A GREAT DEAL OF THAT IS SIMPLY BECAUSE WE DO A GOOD DEAL OF SEARCH ENGINE MARKETING. AND SIMPLY WITH FEWER DOLLARS WE WOULD HAVE LESS TO DO THAT. WE ALSO THINK THAT WE WOULD GO FROM INITIATING A GROWTH IN OUR 50 PERCENT SCROLL DEPTH TO 40 PERCENT. WE WOULD HAVE TO GO TO MAINTAINING THE SCROLL DEPTH WHICH RIGHT NOW IS RUNNING ABOUT 30 PERCENT. AND THAT'S A PRETTY SUBSTANTIAL IMPROVEMENT OVER THE LAST 12 MONTHS.

HOWEVER WITHOUT THE FUNDING TO SUPPORT THAT WE WOULD SIMPLY ENDEAVOR TO MAINTAIN IT. I STARTED TO TALK ABOUT

[01:35:01]

HERE WE WOULD STILL WORK HARD TO DELIVER OUR OPEN RATE AND MAINTAINING OUR AVERAGE CLICK THROUGHS WHICH ARE VERY, VERY STRONG. THAT IS SOMETHING THAT HAPPENS BECAUSE OF THE QUALITY OF THE WORK THAT'S DONE NOT NECESSARILY THE MONEY THROWN AT IT. WHAT IS AFFECTED BY THE MONEY THROWN AT IT IS THE SIZE OF THE EMAIL DATABASE.

WITH A REDUCTION IN THAT WE WOULD BE ABLE TO DO LESS LEAD GENERATION WHICH HELPS FILL THAT DATABASE WITH FOLKS WHO-- WITH NEW FOLKS WHO ARE FALLING OUT THROUGH DATA HYGIENE AND NONRESPONSIVE FOLKS LIKE THAT. SO WE WOULD BE LOOKING AT AT LEAST MAINTAINING A DATABASE OF 142,000 INSTEAD OF THE MAINTAINING THE 177,000. AGAIN, THAT'S A PROPORTIONAL REDUCTION BASED ON OUR BUDGET CHANGE.

I TALKED ABOUT THE AREA OF COMMUNICATION AND PUBLIC RELATIONS AND HOW IMPORTANT IT IS AND WHY IT IS THAT WE ARE LOOKING AT A REDUCTION OF JUST 15 PERCENT THERE.

WITH THAT REDUCTION THERE ARE SOME THINGS THAT WE ARE NOT GOING TO BE ABLE TO DO SO WE'RE TARGETING A LOWER IMPRESSION DELIVERY. I KNOW THESE ARE BOX CAR NUMBERS. I KNOW THESE APPEAR TO BE VERY HARD TO GRASP. THEY'RE REALLY BASED ON HISTORICAL DELIVERY OVER TIME SO THAT'S WHY WE CONTINUE TO USE THEM FOR OUR METRICS. BUT THEY'RE THINGS WE'LL BE GIVING UP. WE'RE LOOKING AT SIX MEDIA MISSIONS OR FAMILIARIZATION TOURS INSTEAD OF EIGHT.

THE EIGHT THAT WE HAD BUILT INTO THE ORIGINAL $5 MILLION PLAN WAS ACTUALLY TWO LESS THAN THE GOAL FOR 2020.

AGAIN, BASED ON A BUDGET CONSIDERATIONS AND REDUCTIONS.

WE'D LOOK TO PRODUCE 20 NEW VIDEOS, 4 LESS THAT WAS BUDGETED IN THE $5 MILLION PLAN. WHEN IT COMES TO SOCIAL MEDIA WE'D BE LOOKING AT MAINTAINING FACEBOOK FOLLOWERS RATHER THAN GROWING THEM. I KNOW ONE PERCENT DOESN'T SEEM LIKE A LOT. FACEBOOK IS PARTICULARLY DIFFICULT THESE DAYS TO BUILD YOUR FAN BASE.

WE'VE BEEN ABLE TO MAINTAIN THAT THROUGH 2020 AT NORTH OF HALF A MILLION. BUT FACEBOOK DOES REQUIRE SUBSTANTIAL FINANCIAL INVESTMENTS.

THINGS TWITTER AND INSTAGRAM REQUIRE LESS OF.

THAT'S WHY WE'RE ABLE TO MAINTAIN GROWTH METRICS FOR THOSE TWO BUT NOT FACEBOOK. IN THE AREA OF HISPANIC MEDIA COVERAGE WE'RE LOOKING AT A PROPORTIONAL REDUCTION IN TERMS OF THE MEDIA IMPRESSIONS GENERATED THERE.

THAT BRINGS TO US THE SALES. AN IMPORTANT THING TO KEEP IN MIND IS THAT WHEN WE TALK ABOUT SALES WE ARE NOT SOLELY THINKING ABOUT GROUP AND ABOUT CORPORATE WHICH WE KNOW WILL BE DEPRESSED UNTIL SOMETIME AFTER THE FIRST QUARTER OF 2021.

IN FACT, WE NEED TO CONTINUE TO BE PRESENT IN THAT MARKETPLACE SO THAT THE PLANNERS WHO ARE LOOKING ONE, TWO, THREE YEARS OUT ARE STILL CONSIDERING OUR DESTINATION.

SO WE HAVE TO BE PRESENT THERE. THAT PRESENCE IS REDUCED WITH THIS BUDGET. WE'VE ALSO BEEN KEEPING IN TOUCH WITH OUR LODGING PARTNERS IN THE MARKET PLACE.

AND ONE OF THE THINGS THAT WE'RE SEEING IS THAT SOCIAL MEETINGS, WEDDING EVEN, SMALLER WEDDINGS ARE THINGS THAT THEY ARE ABLE TO LEVERAGE EVEN IN THIS TIME OF COVID.

SO, WALKING AWAY FROM A PRESENCE IS CERTAINLY NOT A GOOD THING TO DO. BUT WHAT WE HAVE DONE IS REDUCED OUR PROGRAMS TO ELIMINATE 18 SALES INITIATIVES.

THAT'S ABOUT 30 PERCENT. SOME OF THAT WAS PRECIPITATED BY CANCELLED TRADE SHOWS IN THE FOURTH QUARTER OR IN OUR FIRST FISCAL QUARTER. THAT MADE THAT PART EASY.

WHEN IT COMES TO OUR SOURCE LEADS. AGAIN, A PROPORTIONAL REDUCTION BY 92 LEADS. WHEN IT COMES TO THE VALUE, THE ROOM NIGHT VALUE OF THOSE, MORE SUBSTANTIAL REDUCTION ALTHOUGH PROPORTIONAL TO THE BUDGET REDUCTION.

AND FINALLY WHEN IT COMES TO SOLICITATIONS WE SEE NO CHANGE IN THE METRICS SIMPLY BECAUSE WE'RE DOING AS MUCH AS OUR FOLKS

[01:40:04]

LAST AREA IS BRAND RESEARCH. WE DON'T PROPOSE-- BECAUSE MOST OF THE BRAND RESEARCH THAT WE DO ARE PROGRAMS THAT HELP US MONITOR OUR PERFORMANCE AND ALLOW US TO IMPROVE THE ABILITY OF THE WORK THAT WE'RE DOING AND ITS EFFICIENCY AND BECAUSE IT PROVIDES AN ESSENTIAL SERVICE TO OUR STAKE HOLDERS AND THE DESTINATION AS A WHOLE, WE'RE GOING TO CONTINUE TO MONITOR THE DEMANDS FOR FLORIDA'S HISTORIC COAST RELATIVE TO OUR COMP SET.

WE DO THAT THROUGH SOMETHING CALLED INSIGHT FOR TRAVEL.

HOWEVER, WE DID A PROGRAM FOR THE LAST TWO YEARS OF MONITORING DIGITAL ADVERTISING AND ITS CONVERSION TO ACTUAL VISITATIONS. THAT'S A VERY, VERY GOOD TOOL FOR HELPING US FINE TUNE OUR DIGITAL WORK.

BUT IT IS A VERY EXPENSIVE PROGRAM.

AND SO THAT IS A PROGRAM WE'VE HAD TO GIVE UP.

WE WILL HOWEVER CONTINUE OUR MONTHLY REPORTS BOTH TO OUR STAKEHOLDERS AND TO YOU ON THE PERFORMANCE OF THE DESTINATION FOR BOTH TRADITIONAL AND NON-TRADITIONAL LODGING AS WELL AS OUR ATTRACTIONS INDUSTRY. AND, FINALLY, WE WILL CONTINUE TO DO PROGRAMS WITH AND PASS OUT SECONDARY RESEARCH, THE THINGS WE LEARN FROM DESTINATION ANALYSTS, AND OTHER SKIFF AND OTHER NATIONALLY SYNDICATED TRAVEL RESEARCHERS.

THAT BRINGS ME TO REALLY THE END AND QUESTIONS.

BUT WHAT I HAVE DONE WITH THE HELP OF BOARD MEMBERS IS PUT TOGETHER JUST KIND OF A LIST OF ITEMS TO HELP GIVE YOU A SENSE FOR WHAT WE WERE THINKING WHEN WE PROPOSED THE BUDGET BASED ON PROJECTED BED TAX COLLECTIONS OF ABOUT $12 MILLION CONSISTENT WITH TERA'S WORK PRIOR TO THE COVID-19.

>> CHAIRMAN: I HOPE I SAID IN THE BEGINNING WE'RE ON A TIME LIMITATION AND WE'RE GOING TO BE-- I CAN GIVE YOU A COUPLE MORE MINUTES OKAY. WITHOUT BEING RUDE I HOPE.

>> OF COURSE THAT'S FINE. LET ME GET JUST TO THE LONG AND SHORT OF IT AND THAT IS, AS I SAID AT THE TOP, WE'RE CHARGED WITH BRINGING IN BED TAX DOLLARS, WITH GENERATING NEW BED TAX DOLLARS. IF WE GO INTO THE PLANNING YEAR WITH A $3.9 MILLION BUDGET, IN ORDER TO GET THROUGH THE YEAR, WE WILL BUILD THAT PLAN A CERTAIN WAY.

IF THE BUDGET WERE $5 MILLION, WE WOULD BUILD IT A DIFFERENT WAY. THAT WAY WOULD BE TO HELP STIMULATE COLLECTIONS RUNNING INTO THE SPRING AND THE PRIMARY YEAR. AND STILL ALLOW DOLLARS AFTERWARDS. AT THE $3.9 MILLION LEVEL IT DOES NOT. SO WE FEEL STRONGLY THAT WE CAN STILL, BASED ON THE DATA THAT WE HAVE, BASED ON THE INFORMATION STILL COMING IN, BASED ON THE SENSE THAT A REBOUND IS IMMINENT, BASED ON THE RESEARCH THAT A REBOUND WITH A DESTINATION SUCH AS OURS IS IMMINENT, IT WILL BE CONTRARY TO WHAT HAPPENS IN THE REST OF THE COUNTRY.

BUT IT IS IMMINENT FOR US. WE BELIEVE THAT WE CAN HIT THOSE BED TAX COLLECTIONS. WE BELIEVE THAT WE SHOULD PLAN FOR A BUDGET OF $5 MILLION SO THAT THOSE TOURIST DEVELOPMENT TAX DOLLARS CAN GO TO ALL THESE OTHER LOCATIONS.

WITHOUT THAT, WE'RE GOING TO BE WAITING FOR THE $800,000 THAT MAY OR MAY NOT HAPPEN. WE HAVE PROVEN THAT WE CAN CUT TO REALITY. AND WE DID THAT THIS YEAR PRIOR TO THE INFUSION OF THE RESERVE FUNDS.

WE DID THAT. SO WE KNOW WE CAN DO IT.

AND THAT'S A FALLBACK. THAT'S NOT SOMETHING WE WOULD EXPECT TO DO. QUESTIONS?

>> CHAIRMAN: IS THERE QUESTIONS FOR RICHARD?

>> BOARD MEMBER: RICHARD, YOU KEEP ON ALLUDING THAT WE CAN FALL BACK AND WE CAN CUT BACK WITH THE MARKET IS DROPPING.

I STILL HAVEN'T HEARD WHAT WE'VE DONE WITH THE $2 MILLION.

IT WAS SAID TO US IN THE PRESENTATION AND SAID TO THE

[01:45:04]

>> OKAY. WE HAVE POLLED OUR STAKEHOLDERS AND ALL BUT A VERY, VERY SMALL NUMBER HAVE SAID PLEASE CONTINUE THE PROGRAM. THE IMPACTS THAT IT'S MAKING TO OUR BUSINESS WE DESPERATELY NEED.

WE COULD STOP IT AND SUFFER THE CONSEQUENCES.

RIGHT NOW OUR COMPETITORS WHO ARE LEAVING THE FIELDS ARE LEAVING THE FIELD TO US. RIGHT NOW THERE ARE STILL PEOPLE WHO PLAN TO TRAVEL. IT USED TO BE 41 PERCENT, 41.5 PERCENT WERE READY TO GO RIGHT NOW.

LAST WEEK IT WAS 38 PERCENT. THAT'S A TWO, THREE PERCENT REDCTION IN THE PEOPLE WHO ARE READY TO TRAVEL RIGHT NOW.

WE WANT THOSE PEOPLE. WE CAN GET THEM IF WE CAN BE PRESENT FROM A MARKETING STAND ..

IF WE CAN'T-- AND WE'VE TARGETED FOLKS WHO KNOW US TOO WHO DISTINGUISH BETWEEN ALL OF FLORIDA THAT IS SUFFERING A TERRIBLE SPIKE AND ST. JOHNS COUNTY WHICH IS NOT SUFFERING AS GREAT A SPIKE. SO THAT'S THE STRATEGY OF CONTINUING TO MARKET. THAT'S OUR POSITION.

THAT WE OUGHT TO CONTINUE TO MARKET.

WE'LL DO WHAT WE ARE DIRECTED OF COURSE, THAT THOSE ARE COUNTY

FUNDS. >> CHAIRMAN: THANK YOU.

OTHER QUESTIONS OR COMMENTS TO RICHARD? THANK YOU, RICHARD. TERA, A LITTLE DIRECTION FOR YOU NOW. WHAT ARE OUR OPTIONS HERE.

AND WE HAVE FIVE MINUTES. >> YOUR OPTIONS.

SO, AGAIN WHAT WE'RE LOOKING AT IS REALLY LOOKING FOR A RECOMMENDATION ON THE BUDGET. AND SO YOUR OPTIONS ARE YES WE LIKE THE BUDGET AS IT HAS BEEN PRESENTED TO YOU BCT.

NO WE DON'T LIKE IT. WE WOULD LIKE YOU TO INSTEAD-- FILL IF THE BLANK. LIKE I SAID, WE ARE A LIMITED TIME SO I WANT YOU TO-- DON'T FEEL OVERLY RUSHED IF YOU CAN'T GET TO A DECISION TODAY THAT'S FINE.

WE HAVE OUR AUGUST MEETING. LIKE I SAID THERE'S A LITTLE BIT OF VALUE IN GETTING A NEW RECOMMENDATION IF IT'S NOT YES WE LIKE THIS BUDGET SOONER RATHER THAN LATER BUT LATER IS

NOT TOO LATE. >> CHAIRMAN: QUESTION.

WE HAVE RESOLVED THE CHAMBER OF COMMERCE BUDGET HAVE WE NOT?

THAT'S NOW FIXED? >> YES.

SO WE HAVE DIRECTIONS SO FAR IS WE'RE GOING TO MOVE FORWARD WITH THE ONE YEAR EXTENSION TO OUR TWO EXISTING VIC CONTRACTS WITH A REDUCED BUDGET AND WE'LL WORK ON THAT.

>> CHAIRMAN: DO WE NEED TO REVISE THE BUDGET THEN.

>> THAT'S WHAT I WAS GOING TO SAY.

THAT WHAT DID WAS GAVE YOU $65,000 IN CATEGORY 4.

SOME OF THAT IS IN-- IF YOU ARE LOOKING AT CATEGORY 4 FOR ANYBODY WHO IS LISTENING TO ME, IF YOU SCROLL BACK TO THE CATEGORY 4 BUDGET TABLE THERE IS A LINE ALMOST HALFWAY DOWN THAT IS ST. AUGUSTINE VISITOR INFORMATION CENTER.

YOU HAVE FREED UP $65,000 IN THAT LINE.

SO, YOU TECHNICALLY COULD TAKE $65,000 OUT OF THAT LINE AND STICK IT SOMEWHERE ELSE IN THE BUDGET.

IF YOU GIVE ME IDEA WHAT YOU LIKE TO USE THAT FOR I'LL TELL

YOU WHERE WE'D STICK IT. >> BOARD MEMBER: I HAVE A COUPLE OF THINGS AND I THINK WE NEED TO POSTPONE.

I HAVE TWO MAJOR ISSUES THAT I AM EXTREMELY UNCOMFORTABLE WITH.

THE FIRST ONE IS WHEN I ASKED ABOUT WHERE WE WERE ON THE $2 MILLION AND THE DROP IN DEMAND I WAS TOLD THAT WE HAD POLLED OTHER INDIVIDUALS AND WE GOT CONSENSUS.

HOWEVER WHEN WE WENT TO THE BOARD OF COUNTY COMMISSION TO

[01:50:04]

NOT WE WERE GOING TO POLL PEOPLE OR WHATEVER.

SO, WE'RE CHANGING THE RULES A LITTLE BIT AND THAT IS AN UNCOMFORTABLE THING AND IT AFFECTS CREDIBILITY.

>> CHAIRMAN: YOUR SECOND ISSUE? >> BOARD MEMBER: THE SECOND ISSUE I HAVE IS THE CONTRACT REQUIRES US TO SPEND 75 PERCENT OF THE BUDGET ON MARKETING DOLLARS AND 25 PERCENT IN OVERHEAD. AND IN THE REAL WORLD WHEN YOU YOUR REVENUES ARE DOWN A MILLION DOLLARS YOU MOVE YOUR OVERHEAD NUMBER, MAYBE YOU LOOK AT A NEW PLACE TO OPERATE, NEW BUILDINGS ON OR WHATEVER, BUT YOU DON'T REDUCE IT BY $6,000 WHEN YOU TAKE MARKETING DOLLARS DOWN $800,000.

THAT TO ME IS AN EASY VERSUS A DIFFICULT APPROACH.

SO I WOULD LIKE TO UNDERSTAND FROM A ZERO-BASED POINT OF VIEW HOW WE MAKE SURE WE GET THE MOST IMPACT WE CAN ON MARKETING DOLLARS. AND IF WE HAVE TO REMAIN WITH THE $2 MILLION, IS THERE A WAY TO RETHINK EVERY DOLLAR WE SPEND IN THE $2 MILLION TO GET AN IMPACT THAT IS AS GREAT AS THE $2.8 MILLION VERSUS JUST SAYING THAT'S ALL WE HAVE.

IT DOESN'T MAKE SENSE THAT THE REAL IMPACT TO ALL THE MARKET IS DOWN BY $800,000 IN MARKETING DOLLARS AND OVERHEAD IS DOWN $6,000. I HAVE FUNDAMENTAL ISSUES WITH

BOTH POINTS. >> CHAIRMAN: WOULD YOU MAKE A MOTION TO DELAY THIS UNTIL THE AUGUST MEETING?

>> BOARD MEMBER: THAT'S YOUR DECISION.

>> SO IF YOU WOULD LIKE TO DELAY WE DON'T NEED A MOTION.

YOU JUST MAKE A RECOMMENDATION. SO, YOU ARE ALL WELCOME TO HAVE DISCUSSION. IF YOU DO NOT COME TO AN ACTIONABLE ITEM FOR RECOMMENDATION THEN IT GETS

DELAYED. >> CHAIRMAN: WELL I THINK WE'VE GOT JUST A COUPLE MINUTES. WE CAN'T ADEQUATELY DISCUSS THIS

NOW. >> SO YOU CAN DISCUSS IT AS MUCH AS YOU WANT FOR THE TIME THAT'S ALLOTTED.

AS I MENTIONED THE 330 IS NOT NECESSARILY A HARD STOP.

WE DO NEED TO HAVE THE ROOM CLEARED AND LINES CLEARED BY

3:45. >> CHAIRMAN: OKAY.

OTHER COMMENTS FROM COUNCIL? OKAY.

IS THERE A MOTION OR CAN YOU TELL ME IF YOU'D LIKE TO TABLE?

LET ME HEAR FROM YOU PLEASE. >> BOARD MEMBER: THIS IS MICHAEL UP IN PONTE VEDRA. I'M GOOD WITH TAKING IT UNTIL

AUGUST. >> CHAIRMAN: OKAY, MICHAEL.

JACK? >> BOARD MEMBER: I'M GOOD TO

TABLE IT UNTIL AUGUST. >> CHAIRMAN: IRVING, I ASSUME

YOU WILL TABLE? >> BOARD MEMBER: I WOULD.

>> CAN I ASK IF WE'RE GOING TO TABLE IT, DO YOU ALL HAVE ANY DIRECTION OF DO YOU WANT US TO PREPARE ANYTHING TO BRING BACK TO YOU? OR DO YOU WANT JUST TO SEE THE

BUDGET AGAIN. >> CHAIRMAN: IRVING'S QUESTIONS ARE VERY RELEVANT. I THINK WE NEED TO ADDRESS THAT.

>> BOARD MEMBER: FIRST OF ALL, FROM A LEGAL STANDPOINT, IS THE COUNTY-- I KNOW THE COUNTY WAIVED CONTRACTUAL RULES OF 75 PERCENT FOR THE REST OF THE YEAR.

I'VE HEARD NOTHING ABOUT THE RULES BEING WAIVED FOR 2021.

>> THEY WERE NOT WAIVED FOR 2021.

>> BOARD MEMBER: SO IF THAT'S THE CASE THE BUDGET HAS TO BE AT 75 PERCENT. OR THERE HAS A PLAN TO APPROACH THE COUNTY TO MODIFY THE CONTRACT.

>> CHAIRMAN: REGINA, WE NEED TO HEAR FROM YOU ON THAT.

I HAVE NOT HEARD FROM COMMISSIONER NANCY SIKES-KLINE OR COMMISSIONER UDINE GEORGE. IF YOU ARE THERE, CAN YOU GIVE

US YOUR THOUGHTS. >> YES MR. CHAIRMAN I AM HERE AND THIS IS NANCY SIKES-KLINE. AND I AGREE.

>> CHAIRMAN: I'M SORRY, NANCY, I DIDN'T HEAR WHAT YOU SAID.

>> BOARD MEMBER: APOLOGIZE. I AGREE WITH WHAT IS BEING SAID.

YES. >> CHAIRMAN: OKAY.

SO, YOU AGREE WITH TAKING? >> BOARD MEMBER: ABSOLUTELY.

>> CHAIRMAN: OKAY. DIANE MATARAZA? MRS. MATARAZA? OKAY I WILL AGREE TO TABLE TOO.

>> BOARD MEMBER: FORGIVE ME. THIS IS DIANE.

I AGREE THAT WE SHOULD TABLE AND THAT THE QUESTIONS THAT ARE BEING PUT FORWARD ARE ADDRESSED BEFORE WE'RE ASKED TO VOTE IN

AUGUST. >> CHAIRMAN: LET'S TABLE THE

[01:55:03]

[10. MONTHLY REPORTS PROVIDED IN PACKETS]

MEMBER COMMENTS? ARE THERE ANY COUNCIL MEMBER COMMENTS? OKAY THE NEXT MEETING DATE IS

[12. NEXT MEETING DATE – August 17th]

IS THERE A MOTION FOR ADJOURNMENT?

>> BOARD MEMBER: SO MOVED. >> BOARD MEMBER: SECOND.

>> CHAIRMAN: ALL IN

* This transcript was compiled from uncorrected Closed Captioning.