[00:00:07]
          I'LL CALL THE MEETING TO ORDER. IF YOU WOULD PLEASE JOIN ME IN THE PLEDGE I PLEDGE ALLEGIANCE -- [INDISTINCT] FIRST UP IT'S NOT ON THE AGENDA BUT WE DO NEED TO WELCOME WELL. IT'S YOUR FIRST OFFICIAL MEETING. APPRECIATE YOU COMING IN AND IF YOU CAN GIVE US LIKE A LITTLE ONE MINUTE OF WHO YOU ARE. 
          BECAUSE PEOPLE HAVEN'T GOTTEN A CHANCE TO MEET YOU. 
          WE SAW YOUR RESUME BUT HAVEN'T GOTTEN A CHANCE TO REALLY TALK 
          TO YOU. >> GOOD AFTERNOON. 
          THANK YOU. I AM WELL. 
          I'VE BEEN WITH GREAT HOSPITALITY FOR ABOUT FIVE YEARS AND BORN AND RAISED IN THE BEACHES AREA UP HERE LOOKING FORWAR TO THIS OPPORTUNITY. AT LEAST THAT'S WHAT I TOLD 
          MICHAEL. >> WELCOME AND THANKS FOR JOINING US. ROLL CALL. 
          >> WILL ACKLIN, TOR BLEVINS, CHARLES, IRVIN, DAVE PHILLIPS, 
          [4. APPROVAL OF AGENDA]
BETH SWEENEY, AND MICHAEL IS ABSENT. 
          >> APPROVAL OF AGENDA ADDITIONS OR DELETIONS. 
          I THINK SOMEONE WANTED TO ADD SOMETHING TO THIS, IF I'M NOT MISTAKEN. DO YOU HAVE SOMETHING YOU WANTED 
          TO ADD? >> IF IT'S ACCEPTABLE TO THE CHAIR, I HAVE A PRESENTATION I WORKED ON TO HELP THE TEAM SEE THE BUDGET A LITTLE BIT MORE CONCISE. 
          IF YOU DON'T MIND I WOULD LIKE TO SHARE THE POWERPOINT, BUT 
          IT'S UP TO YOU. >> CAN WE DO THAT AFTER 6B? 
          >> I THOUGHT IT WOULD BE BETTER TO DO IT AFTER THE BUDGET 
          DISCUSSION ITSELF. >> YOU WANT TO DO IT AFTER 
          JESSIE'S PORTION OR BEFORE? >> I THINK BEFORE MAY MAKE MORE 
          SENSE. >> SO WE WERE GOING TO MAKE THAT. WE WILL LEAVE VISITOR INFORMATION CENTRE AND THEN WHAT TYPE OF PRESENTATION ARE WE 
          CALLING IT? >> BUDGET OVERVIEW. 
          >> OKAY, GOT THAT. DO WE HAVE ANY MORE ADDITIONS OR 
          DELETIONS? >> LOOKING FOR A MOTION. 
          >> MOVED. >> SECOND. 
          [5. APPROVAL OF MINUTES]
          >> WE HAVE A SECOND ALL IN FAVOUR? 
          APPROVAL OF THE MINUTES. >> MR. CHAIR I DID HAVE ONE CORRECTION TO THE MINUTES. I NOTICED MEREDITH LAST NAME WAS STATED INCORRECTLY IN THE MINUTES BUT OTHERWISE THAT 
          CORRECTION I'LL MAKE A MOTION. >> ANY OTHER ADDITIONS OR DELETIONS TO THE MINUTES COSTCO DO I HAVE A MOTION, DO I HAVE A SECOND? ALL IN FAVOUR. 
          >> AYE. >> PUBLIC COMMENT ANY PUBLIC COMMENT THAT IS NOT RELATED TO AN AGENDA ITEM AT THIS TIME 
          [7. SIP OUT LOUD EVENT ]
COSTCO CHARLES, YOU DON'T HAVE TO READ YOUR SPEAK HERE. 
          CLOSING PUBLIC COMMENT. >> DEAN IS GOING TO BRING ME THE REMOTE. THANK YOU VERY MUCH. 
          WHAT DO I NEED TO POINT IT TO? THERE WE GO. 
          [00:05:07]
JUST TO GO BACK FOR A COUPLE MINUTES AND EXPLAIN HOW THIS ALL CAME ABOUT, ABOUT FOUR MONTHS AGO, WE HAD A BUNCH OF PEOPLE GET TOGETHER TO MEET WITH DAVE AND DIANA AND JEFF AND SUSAN AND PHIL, AND SHANE AND A FEW OTHERS GIVE US SOME INPUT. WE COULD EXPAND, SING OUT LOUD INTO MORE YEAR ROUND BRAND FOR US IN PRODUCT. AND WE WERE LOOKING AT HOW SINCE SING OUT LOUD WAS MOVING TO MAKE HAKA WE MAKE SEPTEMBER STILL STRONG BECAUSE EVERYBODY KNOW SEPTEMBER NEEDS A LOT OF HELP. 
          AND WE STARTED JOKING AROUND WITH SOME IDEAS LIKE POETRY, TALK OUT LOUD OR THINGS LIKE THAT AND AS WE STARTED LOOKING INTO IT WE SAID LET'S DO SOMETHING THAT IS CULINARY AND BEVERAGE, WINE, CRAFT COCKTAILS, THINGS OF THAT NATURE, LOCAL ARTIST, MUSIC AND SOMETHING FOR THE COMMUNITY. 
          AND WE CAME UP WITH SIP OUT LOUD. 
          THIS IS A PRETTY ADVENTUROUS FIRST SHOT. 
          THE EVENT IS GOING TO COST ROUGHLY $45,000 TO PUT ON. 
          I AM PERSONALLY UNDERWRITING THE ENTIRE EVENT. 
          THERE IS NO TDC MONEY. I HAVE BEEN SUCCESSFUL IN GETTING SOME SPONSORSHIPS, OTHER PEOPLE HELPING AND WE'RE ALREADY ABOUT A QUARTER SOLD ON TICKETS BUT THE IDEA IS TO BUILD A MODEL THAT IS EXCEPTIONAL AND I'M GOING TO TO TAKE YOU THROUGH A QUICK POWERPOINT TO SEE WHAT WE'RE DOING. 
          OUR GOAL IS TO ELEVATE THE COUNTY BRAND. 
          THIS IS GOING TO BE AS HIGH END AS YOU CAN POSSIBLY EXPERIENCE IN SAINT JOHNS COUNTY. WE'RE SPENDING ROUGHLY $375 AT COST TO PUT ON AN EVENT FOR 120 PEOPLE, HOWEVER WE'RE CHARGING THE LOCAL RESIDENTS $139. SO OUR COST IS THREE TIMES WHAT WE ARE CHARGING. AND THAT IS PURELY INTENTIONAL TO HAVE A WORLD CLASS EXPE EXPERIENCE. 
          WOULD FIND AN EVENT LIKE THIS IN LIKE ASPEN, OR MONICA, AND IT'S SETTING A NEW BAR FOR WHAT EVENTS LOOK LIKE IN OUR TOWN WITH ART, CULTURE AND ALL THE OTHER GREAT THINGS WE DO. 
          WE'RE GOING TO HAVE WORLD CLASS WINES. 
          WE HAVE 144 BOTTLES RIGHT NOW, PROBABLY 65 OF THEM ARE 95 PINTS AND ABOVE, ALL FROM OUR 90 POINTS AND ABOVE, THE AVERAGE WHOLESALE COST OF THE BOTTLES WERE SERVING IS OVER $75 A PIECE. THAT IS SOME SERIOUS WINE. 
          NOT WHAT YOU TYPICALLY FIND AT A WINE EVENT. 
          YOU TYPICALLY FIND WINES IN MUCH DIFFERENT PRICE POINTS. 
          WE ARE FEATURING LIONETTI AND IF YOU DON'T KNOW ABOUT WINE, GARY FAGAN'S BASICALLY STARTED WINE IN WASHINGTON STATE AND CONSIDERED THE FATHER OF WASHINGTON STATE WINE AND LIONETTI IS A SUPER CULT WINE, OR PAUL HOBBS IS CONSIDERED THE STEVE JOBS OF NAPA. HE WAS THE ORIGINAL WINEMAKER FOR OPUS WINE. IT'S AT THAT LEVEL, WHAT WE WERE SERVING. WE HAVE FIVE CULINARY PARTNERS, I HAVE FOUR PEOPLE WHO WANTED TO PARTICIPATE BUT THE THEY DIDN'T WORK AND PARTICIPATING IN THE NEXT ONE WERE AMAZING RESTAURANTS BUT CONFIRMED RIGHT NOW WE HAVE BLACK FLY CAT COLLAGE, THE ROOSEVELT ROOM, LACK OF SIENA AND MICHAEL'S. 
          WE HAVE LOCAL ARTISTS THAT ARE GOING TO BE PERFORMING IN THE 
          [00:10:01]
COURTYARD AND WE HAVE TWO LOCAL SINGER SONGWRITERS THAT WILL BE PLAYING. WHY THIS MATTERS IS THE STRONG DESTINATION BRAND, A SHOWCASE FOR LOCAL BUSINESSES, RESIDENTS FIRST AND OVERNIGHT IMPACT AND I WANT TO GO BACK ONE OF THE STRONGEST PARTS OF THIS IS WE ALSO DID WHEN WE STARTED SINGING OUT LOUD, EVERY RESTAURANT IS GETTING TO PARTICIPATE. 
          WE'RE NOT ASKING TO DONATE THINGS, EACH RESTAURANT IS BEING WRITTEN A CHECK BY ME TO THEM FOR $3000 FOR THEIR FOOD COST. 
          EVERY MUSICIAN IS BEING PAID. WE'RE NOT ASKING ANYONE TO DONATE, I'M TRYING TO HELP LOCAL BUSINESSES BE SUCCESSFUL AND THE SLOWEST TIME OF THE YEAR AT THE SAME TIME CREATING AN EVENT FOR RESIDENTS THAT IS EXTREMELY BENEFICIAL FOR LOCAL RESIDENTS AND HELPS BUILD THE BRAND OF SAINT JOHNS COUNTY. 
          IWC, AS WE GROW, IT WILL HAVE A BIGGER ECONOMIC IMPACT. 
          DIDN'T TRANSLATE WELL ON THEIR, BUT WE ARE ALREADY LOOKING AT DOING TWO MORE OF THESE EVENTS HERE WE HAVE THIS ONE, SEPTEMBER 24TH. I AM IN TALKS WITH THE FRAZIER FAMILY TO DO AN EVENT AT THE YOUTH IN FEBRUARY OR MARCH GOT DEPENDING ON WHAT'S THE MOST LOGICAL DATE, SHOOTING FOR ABOUT 500. THE FIRST STEP IN THIS TEST OF CONCEPT. I HAVE 11 RESTAURANTS ALREADY INTERESTED IN PARTICIPATING. I HAVE NATIONAL BRANDS FROM DISTRIBUTORS INTERESTED IN PARTICIPATING FOR THE NEXT ONE. 
          I HAVE ABOUT HALF A DOZEN MUSICIANS WHO HAVE COME FORWARD AND WANT TO DO THAT AND WE REALLY JUST STARTED TALKING ABOUT IT. THEN WE WANT THIS TO BE COUNTYWIDE, SO WE HAVEN'T REALLY STARTED WORKING ON THIS ONE AT ALL BUT SAME MONTH OF MAY, RIGHT NOW WE HAVE THE BIG FESTIVAL FOR THAT ONE WEEKEND. WE NEED TO BRANCH OUT AND DO OTHER THINGS, THINKING OF BRINGING THE EVENT, DOING IT AT THE CONCERT HALL. AND REALLY INCORPORATING ALL THE RESTAURANTS IN SAINT JOHNS COUNTY AS PART OF IT. 
          AND DOING THAT AND CONTINUE TO GROW SO THERE COULD BE AT THE END OF THE DAY 20 OR 30 SEBHAT LOADS GOING ON THROUGHOUT THE COMMUNITY. SOME OF THEM 4050% EVENTS. 
          SOME OF THEM A THOUSAND% EVENTS BUT OVERRIDING THE MOST IMPORTANT THING IS WE NEED TO SET THE BAR SO HIGH THAT EVERYBODY WANTS TO TRAVEL HERE OR LOCALS WANT TO PARTICIPATE HERE BECAUSE IT'S AN EXCEPTIONAL EVENT THAT THEY WOULD FIND GOING TO ASPEN. I WANT TO SHOW YOU FROM A QUALITY STANDPOINT, IS IT POSSIBLE THAT YOU WOULD BE. 
          [INDISTINCT] WE BUILT THE WEBSITE. 
          AND AGAIN TRYING TO BE COST EFFECTIVE ON DOING THIS WE KNOW SPENDING A LOT OF MONEY -- I SPENT $17 BUILDING THIS WEBSITE, THAT'S MY MONTHLY COST. SO THIS IS THE IMAGE. 
          IT'S A VERY COMPLEX WEBSITE. IT HAS ALL THE SEO, ALL OF THE IMPORTANT THINGS SHOWING HOW TO GET THE TRACTION AND START BUILDING BRAND AWARENESS. THERE'S A WHOLE PAGE ON THE EVENING, WHOLE PAGE ON THE EXPERIENCE ON WINE AND CULINARY MUSIC. THE VISION SPONSORSHIP OPPORTUNITIES AND EVERYTHING ELSE I ENCOURAGE EVERYONE TO GO SIP OUT LOUD.COM AND TAKE A LOOK AT IT WITHOUT REALLY DOING AGGRESSIVE MARKETING, WE HAVE SOLD 25% OF THE TICKETS ONLINE THROUGH THIS WEBSITE. SO THIS IS A CONCEPT -- 
          [00:15:12]
THANK YOU. I DON'T THINK I'D I CAN DRIVE THIS THING. IT'S PROBABLY ENOUGH TO SEE ON THE WEBSITE. AND THAT'S MY PRESENTATION. 
          I JUST WANT EVERYONE TO KNOW HOW INCREDIBLY GREAT RESPONSE I'VE RECEIVED FROM EVERYONE I'VE TALKED TO ABOUT IT. 
          IT'S GOING TO QUICKLY OVER THE NEXT YEAR BECOME A SOLID STRONG BRAND FOR THE COUNTY AND SOMETHING THAT WE CAN LAYER VERY AGGRESSIVELY. I FEEL VERY STRONGLY ABOUT THIS. 
          I THINK IF YOU CAN REALLY UNDERSTAND WHAT WE'RE TRYING TO ACCOMPLISH, YOU WILL SEE THAT THIS IS SOMETHING THAT SHOULD ALSO BE PLUGGED INTO NEXT YEAR'S BUDGET. 
          I DIDN'T WANT TO GET BOGGED DOWN SINCE WE WERE HAVING SUCH INTENSE BUDGET DISCUSSION LAST MONTH I DECIDED MYSELF TO GET IT OFF THE GROUND. THAT GOING FORWARD I THINK THIS SHOULD BE A TRUE MODEL OF HOW IT'S A PUBLIC PRIVATE PARTNERSHIP UNDOING FUTURE EVENTS IN OUR COMMUNITY. 
          THANK YOU. ANY QUESTIONS? 
          >> I HAVE ONE QUESTION. I SEE SOME OF THE LOCAL MARKETING, BUT TO REALLY ENHANCE THE BRAND AND MAKE THIS A BIG ASPEN LEVEL THING LIKE WHAT IS BEING DONE TO TARGET NATIONAL MEDIA? ARE WE INVITING PEOPLE FROM FOOD MAGAZINES AND ANY THING LIKE THAT? 
          >> GREAT QUESTION. ABOUT TO SEND OUT A MAJOR PRESS RELEASE, JEFF, HE MAY WANT TO COMMENT ON THIS, BRINGING IN A PHOTOGRAPH IN ADVANCE AND ACTUALLY FILMING ALL THE RESTAURANTS AND EVERYTHING ENTERING TO CREATE EARLY BUZZ. 
          WE HAVE AN AGENCY THAT IS NOW CULTURAL AND HERITAGE AND THEY HAVE ALSO BEEN TAXED TO DO THIS, SO IT'S NOT GOING TO ONLY BEEN 39 -- I'M GETTING A LOT OF SUPPORT. 
          WE OUR WHOLE COMMUNITY FROM BOTH DIANA FROM SINGING OUT LOUD, FROM JEFF'S TEAM AND FROM SUSAN'S TEAM, SO THE IDEA IS TO BUILD A BRAND THAT IS SO SPECIAL AND THEN GIVE THEM THE OPPORTUNITY. THAT'S THE TOOLS THEY CAN HAVE FOR THEM TO TAKE THEIR EXPERTISE AND REALLY EXPAND ON THIS. 
          SO WE WAKE UP AND TOOK THOSE FIVE YEARS TO REACH THE TIPPING POINT WITH SING OUT LOUD. IF PEOPLE DON'T REMEMBER, IN THIS MEETING, AFTER THE FIRST YEAR OF SING OUT LOUD, I'VE BY THE BOARD FOR US WASTING $150,000 ON THAT WORTHLESS PROJECT. IF YOU GO BACK AND LOOK AT -- WHO GOT THAT FUNDING, WHO THOUGHT OF -- GIVE US SOMETHING RYAN AND I -- AND I THINK IT WAS YOU JESSE BUT I DON'T REMEMBER, WE FOUND THE MONEY TO CREATE THE VERY FIRST SING OUT LOUD. 
          ANYTHING ABOUT ACTUALLY MAKING IT HAPPEN EXCEPT I HELPED FIND THE FUNDING. BUT WE ALL THOUGHT, THE FEEDBACK FROM THE COMMUNITY WAS A WASTE OF MONEY AFTER THE FIRST YEAR AND YOU CAN SEE WHAT WE THINK OF IT NOW. 
          SO I ASK EVERYONE TO BE REALLY PATIENT AND SMART ON HOW THIS WILL BE THREE YEARS FROM NOW, KNOW IT'S GOING TO BE ON 
          SEPTEMBER 25TH AFTER THE EVENT. >> MY QUESTION IS, IT SOUNDS LIKE A GREAT EVENT THAT I WOULD MY QUESTION IS, YOU'RE SPONSORING IT THE FIRST YEAR CORRECT NEXT YEAR IT GETS IN THE BUDGET AND THEN CONSEQUENTLY IT BECOMES AN ITEM THAT GETS ITS LINE ITEM IN THE BUDGET OVER ALL THE OTHER FESTIVALS AND ORGANISATIONS AND WE'RE OUT HERE HAVING TO COMPETE FOR DOLLARS, 
          THAT'S THE PART THAT BOTHERS ME. >> OKAY, THAT'S A FAIR COMMENT. 
          THIS IS REALLY NOT SIP OUT LOUD, THIS IS HOW DO WE EXPAND SING 
          [00:20:02]
OUT LOUD? AND IT'S THAT UMBRELLA, THIS HAPPENS TO BE THE FIRST THING, I JUST SAW THIS MORNING, I HAD AN EMAIL ABOUT WHISKY, WINE AND WHAT'S IT CALLED? WHISKY WINE AND WHATEVER EVENT THAT IS OVER IN VILANO BEACH AND I SAID TO JEFF, I SAID, IS THERE A WAY THAT -- FOR THAT INTO A SING OUT LOUD ELEMENT BY DOING IT, AND HE GOT BACK TO ME AND SAID THAT'S AN INTERESTING IDEA, BUT IT WOULD NEED TO HAVE MORE MUSIC AND CULINARY BUILT INTO THEIR PROGRAMMING. 
          SO WHAT WE'RE TRYING TO DO IS TO TAKE THINGS AND CREATE SING OUT LOUD -- IN JANUARY IT HAS 53 THINGS, IT'S NOT ONE THING. 
          SO WE START BUILDING THIS AS OUR YEAR ROUND DRIVER, NOT JUST -- WE DO WAY TOO MUCH TUNNEL MARKETING INSTEAD OF LEVERAGING BRANDS AND THAT'S REALLY WHAT I'M TRYING TO DO. 
          I DON'T ENVISION THERE WILL BE ANOTHER SIP OUT LOUD AT 39. 
          I PROBABLY PUT 200 HOURS OF TIME IN IT AND THE LAST TWO MONTHS. 
          I'M AT RISK PROBABLY FOR NOW SINCE I HAVE SOME SPONSORSHIPS. 
          I'M A RISK FOR ABOUT $25,000 OUT OF MY OWN POCKET, JUST TO BUILD THIS CONCEPT. I AM WILLING TO TAKE IT BECAUSE I BELIEVE IT'S GREAT FOR THE COMMUNITY AND IF OTHER PEOPLE THINK THAT SAME WAY AND WE DO PUBLIC-PRIVATE PARTNERSHIPS THEN WE CAN LEVERAGE THINGS AND BUILD BRANDS AND I WOULD LOVE THERE TO BE 50 SIP OUT LOUDS OR TASTE OUT LOUDS OR RUN OUT LOUD OR WHATEVER MAKES SENSE THAT TIES IN TO EXPANDING SING OUT LOUD. 
          BUT WE HAVE PERIODS OF TIME IN OUR MARKET, AND THIS STARTED ONE NIGHTS OF LIGHTS IS NO LONGER RUNNING THROUGH THE END OF JANUARY, WE HAVE NOW DECIDED IT'S GOING TO END FOR THE FORESEEABLE FUTURE, ON MARTIN LUTHER KING DAY WHICH IS ANYWHERE BETWEEN THE EIGHTH AND THIS YEAR IT'S THE LATEST IT CAN POSSIBLY BE IN THE EARLIEST TIS AROUND THE EIGHTH OR TENTH. 
          SO THE SECOND HALF OF JANUARY 1ST HALF OF FEBRUARY ARE ALWAYS GOING TO BE A CHALLENGE AND WE NEED TO BE PROACTIVE AND PROTECTING ALL THE EMPLOYEES WORKING IN OUR INDUSTRIES, BECAUSE THIS YEAR THEY HAD A TOUGH YEAR AND WE CAN'T ALLOW THAT TO HAPPEN SO WE NEED TO BE PROACTIVE ON COMING UP WITH THINGS. I WOULD LOVE TO HAVE 50 PEOPLE, THIS IS A LOT MORE WEALTHY PEOPLE THAN ME IN THIS COMMUNITY WHO WOULD HAVE THE ABILITY TO UNDERWRITE AND START DOING THINGS THAT ARE GREAT FOR OUR COMMUNITY. 
          MOST IMPORTANT AT THIS EVENT IS THAT THE RESTAURANT BURGERS, WHEN THEY'RE NOT GOING TO BE BUSY OR GOING TO GET PAID IN SEPTEMBER, AND THE MUSICIANS ARE GOING TO GET PAID IN SEPTEMBER, AND THOSE ARE THE REAL KEY AREAS, BECAUSE WE WANT TO DO THIS FOR THE EMPLOYEES AND TO GIVE OUR LOCAL RESIDENTS AN A FOR C LEVEL PRICE. THAT'S ALL I'M TRYING TO DO, AND I WOULD SUPPORT AS MANY PEOPLE DOING THIS. 
          I JUST THINK IT'S SUCH A GOOD IDEA, I WAS WILLING TO PUT MY MONEY WHERE MY MOUTH IS. THAT'S ALL. 
          [8. VISITOR INFORMATION CENTER FOLLOW UP/UPDATE]
          >> ANY MORE QUESTIONS? NOT SEEING ANY. 
          THANK YOU. THAT BRINGS US TO MEREDITH, VISITOR INFORMATION CENTER. DO WE HAVE ANY PUBLIC COMMENT ON THAT PRESENTATION? WE DON'T HAVE A VOTE ON IT BUT I STILL NEED TO ASK FOR PUBLIC COMMENTS NOT SEEING ANY, SORRY 
          MAYOR. >> GOOD AFTERNOON, ASSISTANT CITY MANAGER CAN I REQUEST TIME, LAST MONTH YOU ASKED FOR SOME MORE SPECIFIC OR MORE DETAILED COUNTS, UPDATED COUNTS FOR THE VISITOR INFORMATION CENTRE. VISITOR INFORMATION CENTER AS MANY ENTRANCES AS YOU PROBABLY ALL KNOW. 
          MANY OF THOSE GO STRAIGHT TO RESTAURANTS. 
          WHAT WE DID WAS REALLY FOCUS ON THE CAMERAS THAT SHOW PEOPLE COMING FROM THE TILE RESTROOM AREA INTO THE VOTING FLOOR AREA. 
          THE WOOD FLOOR AREA CONTAINS OUR INFORMATION HOST, OUR GIFT SHOP, OUR EXHIBITS, ALSO HE HAS A TICKET THERE. 
          [00:25:01]
SO WE PICKED A FEW DAYS IN JUNE AND JULY AND WE DID ACTUAL COUNTS FOR THE FOURTH OF JULY, OVER 2200 PEOPLE WALKED INTO THAT WOODEN FLOOR AREA. WE SAW AN AVERAGE OF 1800 PEOPLE WHO ENTERED THE WOOD FLOOR AREA ON A SATURDAY, SATURDAYS WE COUNTED. WE SELL OVER 800 PEOPLE ON A WEEKDAY, SO NON-HOLIDAY WEEKDAY. WE TOOK THOSE NUMBERS AND LOOKED AT OUR CAR COUNTS, BECAUSE THE CAR COUNTS WE KNOW FOR SURE, WE HAVE BEEN USING A FACTOR OF 1.25 ON OUR CORN COUNTS HISTORICALLY. 
          SO WE REALLY SAY, AVERAGE CAR HAS TWO AND A HALF PEOPLE IN IT, ABOUT HALF OF THOSE ARE COMING IN. 
          WE THINK IT'S STILL A GOOD FACTOR FOR THOSE COMING IN TO THE RESTROOM AREA, BUT WHEN WE LOOK AT THOSE COMING INTO THE WOODEN FLOOR AREA, THE ACTUAL INFORMATION OF OUR INFORMATION CENTRE, WE SAW ABOUT 0.7 OVER CAR COUNT ARE ACTUALLY COMING IN BASED ON OUR SAMPLES. ALSO YOU HAVE TO REMEMBER THOSE SAMPLES WERE DONE IN JUNE AND JULY, NOT THE TIMES WHERE WE SEE OUR BUSLOADS, STUDENTS, SO WE REALLY THINK THAT EVEN IS CONSERVATIVE. BUT IF WE TAKE THAT .7 FACTOR FOR THE MONTH OF JUNE THAT WOULD MEAN 29,500 PEOPLE CAME INTO THE VISITOR INFORMATION CENTRE, THE INFORMATION CENTRE OF THE VIC. 
          WELL SO AGAIN LOOKED AT PEOPLE COMING FROM THE EAST FACING SIDE, FROM THE WORD, CONCLUDED THAT WHEN WE DID OUR COUNTS AND WE BELIEVE LIKE THIS AGAIN, IT'S CONSERVATIVE AND I'M HAPPY TO 
          ANSWER ANY QUESTIONS. >> OPEN IT UP TO THE BOARD FOR 
          QUESTIONS NO QUESTIONS? >> I WAS THERE THIS SATURDAY FROM ABOUT 1:30 TO 2:30 IN THERE. 
          AT THAT POINT, IT WASN'T VERY BUSY. 
          THIS WEEKEND WAS NOT NEARLY AS BUSY AS JULY FOURTH OR OTHER WEEKENDS. BUT I DIDN'T SEE NEARLY THAT LEVEL OF ACTIVITY. I DON'T KNOW IF THOSE TWO SAMPLES WERE CONSISTENT WITH WHAT IS GOING ON OR NOT, BUT FROM THE EYE TEST, AND IT'S NOT A VERY SCIENTIFIC THING, EVERY TIME I WALK THROUGH THERE, I SEE A LOT OF PEOPLE USING THE RESTROOMS, BUT I SEE A LOT FEWER GOING ON TO QUOTE, UNQUOTE, THE WOOD FLOOR. AND THE MAJORITY OF THE PEOPLE THAT ARE GOING -- WHEN I GO IN THERE THAT I SEE, ARE AT THE TICKET BOOTHS FOR THE TRAINS, FOR EXAMPLE WHEN I WAS IN THERE ON SATURDAY, THERE WERE THREE EMPLOYEES WITHOUT ANY ONE IN FRONT OF THEM AND BOTH OF THE OTHER TWO COUNTERS WERE BUSY AND NO ONE WAS IN THE REGION. SO THAT'S JUST AN EYE TEST OF BEING IN THERE FOR AN HOUR AND AROUND ABOUT -- IT DOESN'T MAKE IT A VERY SKEWED OPINION BUT THAT'S WHAT I CAN SEE. 
          >> MEREDITH, JUST FOR THE BOARD IN PUBLIC CAN YOU TALK ABOUT ABOUT THE SERVICES THAT ARE PROVIDED THROUGH THAT LOCATION AND WHAT ARE THE MOST COMMON SERVICES AND QUESTIONS THAT THE STAFF ARE ADDRESSING WITH THE PUBLIC? 
          >> FOR THE MOST PART, SO MANY PEOPLE GO TO THOSE RACKS ON THEIR OWN AND GET INFORMATION ON THEIR OWN, INFORMATION HOSTS ARE THERE AS WELL AND MOST OF WHAT WE SEE ARE ASKING FOR THAT, THAT'S WHAT YOU CAN SEE WHEN YOU WALK THROUGH THERE AND TALKING TO OUR VISITORS. THEY ALSO GET QUESTIONS ON THE RESTAURANT RECOMMENDATIONS AND ATTRACTION RECOMMENDATIONS. 
          FOR THE MOST PART IT'S OPENING UP THAT MAP SHOWING THEM HOW TO NAVIGATE THE CITY BY FOOT, WHERE THEY'RE PARKED NOW, THE STRETCH OF THE CITY ALL THE WAY TO THE SOUTH, HOW TO GET TO THE FOURTH, HOW TO BASKET TICKETS FOR THE ATTRACTIONS THEY'RE LOOKING FOR SO THAT'S MOST LIKELY. WE DO HAVE A GIFT SHOP AND YOU SEE PEOPLE GOING IN TO BUY WATER. 
          THEY'RE ABLE TO BUY THEIR TICKETS DIRECTLY THERE BUT WE ALSO HAVE THE EXHIBITS THERE THAT PEOPLE, YOU KNOW, WILL WANDER THROUGH AND READ THE INFORMATION THAT IS THERE. 
          THE EXISTING ONE WILL ALSO HAVE A SPECIALITY LITTLE SECTION NOW. 
          SO WE HAVE A VARIETY OF THINGS. WE HAVE ARCHAEOLOGICAL EXHIBITS, SOME OF THE THINGS YOU SEE ARE PEOPLE LOOKING AT THIS SWORDSTICK TRYING -- IT'S INTERESTING TO TAKE A LOOK AT WHAT PEOPLE ARE FOCUSSED ON. BUT I WILL SAY ANECDOTALLY, -- NOT REALLY IT WAS WATCHING IT ON THE SPEED VIDEO, THOSE FRONT 
          [00:30:03]
BARRELS THAT HAVE INFORMATION PACKETS ON THERE, THE ENTERTAINMENT WEEKLY, THAT'S WHERE PEOPLE GO. 
          SO THEY MAY BE STEPPING IN FOR A FEW MINUTES. 
          STILL GRABBING INFORMATION THAT WE ARE PROVIDING AND USING THAT 
          TO CONTINUE. >> DO THE TROLLEY COMPANIES PAY 
          TO HAVE SPACE IN THEIR? >> YES, THEY DO. 
          >> NOT A QUESTION JUST A COMMENT I MISSED LAST MEETING, I WAS ACTUALLY TRAVELLING ON CITY BUSINESS IN SPAIN, WAS HAPPY TO. 
          [INDISTINCT] THE AWARD IS A POINT OF PRIDE FOR US. I DID HEAR THAT THERE WAS A SUGGESTION TO ELIMINATE VISITOR'S INFORMATION CENTRES. 
          IS THAT CORRECT? IS THAT DISCUSSED HERE COSTCO I THINK IT WAS LESS ABOUT THIS ONE THAN IT WAS ABOUT THE ONE IN PONTE VEDRA. IT WAS BROUGHT UP AND WE WANT TO CONFIRM SOME NUMBERS. I DON'T THINK THAT WAS A CONSENSUS OF THE BOARD. THAT'S THE WAY I REMEMBER IT. 
          >> I WOULD SAY THAT'S WAY OUT THERE. 
          I'VE ALWAYS BEEN REALLY CONSISTENT ABOUT TALKING ABOUT HOW IMPORTANT IS INFORMATION CENTRE IS TO OUR VISITORS. 
          IT'S THE FIRST THING THEY SEE AND IT'S THEIR OPPORTUNITY TO USE THE BATHROOM, BUY A SOUVENIR, GOT A LITTLE ORIENTATION. RECENTLY, THE MAYOR ALLUDED TO IT WE HAD A LITTLE SITE, DID THE CONSUL GENERAL OF IRELAND ACTUALLY CREATED WITH DOCTOR MICHAEL FRANCIS AN EXHIBIT ON A PIECE OF HISTORY THAT IS VERY INTERESTING RELATING TO IRELAND. 
          THAT SPACE, I THINK WE'RE TALKING TO A COUPLE OTHER GROUPS RIGHT NOW, WE'VE TALKED TO THE DA, SO IT'S A SMALL SPACE, VERY DOABLE FOR THESE GROUPS, SO I THINK THAT IS SOMETHING ELSE THAT IS CHANGEABLE AND MAYBE KEEP IT FRESH BECAUSE I'VE ALWAYS BEEN REALLY CONCERNED, IT'S A GREAT VISITOR CENTRE, BUT I FEEL LIKE SOMETIMES YOU NEED TO CHANGE THINGS UP AND PROVIDE FRESH INFORMATION FOR THEM. I KNOW THEY HAVE UPDATED THE VIDEO THERE BUT IT'S BEEN RELATIVELY STATIC SINCE THE 450TH, WHICH IS WHY I HAVE BEEN VERY INTERESTING IN TRYING TO FIND, YOU KNOW, A WAY TO CHANGE IT UP OKAY CAN I HAVE THE BOARD MOVING FORWARD LOOK AT THAT INSTEAD OF HOW TO ELIMINATE THINGS AND CONS FUNDING FOR. I THINK WE SHOULD SPEND ENERGY ENHANCING IT AND FRESHENING IT UP AND KEEPING IT BEAUTIFUL, WITH THAT SAID -- I'VE SAID ENOUGH BUT I DO THINK IT'S VITAL THAT WE KEEP THIS . I THINK -- UNDERSTAND IT HAS A SPECIAL PURPOSE. THE ONE AT THE BEACH, IS A OPEN? I THOUGHT MAYBE I HEARD IT WAS CLOSED HERE BECAUSE IT'S STILL 
          OPEN? >> IT'S OPEN. 
          >> I THINK IT'S OPEN. >> IT'S MY UNDERSTANDING -- 
          >> I WAS THERE ABOUT SIX WEEKS AGO. 
          >> IT WAS FRIENDLY AND HELPFUL. >> IT'S IN CONJUNCTION WITH THE 
          PIER THERE. >> WITH THE PARKS AND REC? 
          >> I THOUGHT IT WAS REALLY NICE, PEOPLE WERE FRIENDLY AND SPENT AS MUCH TIME CHITCHATTING AS ME, I CAN CHITCHAT FOR HOURS, BUT I THOUGHT IT WAS VERY NICE I ENJOYED IT. 
          I THINK IT'S A SPECIAL PURPOSE HAVING TO DO WITH CHAMBER OF COMMERCE, BUT I DO HOPE THE BOARD FOUND THE INFORMATION THAT WAS NEEDED TO CONTINUE FUNDING THIS. 
          >> THE MAYOR KIND OF CATCH IT UP -- THERE WAS A DISCUSSION ABOUT 
          THE BUDGET OF WHATEVER MIGHT BE. >> ALWAYS. 
          >> LIKE WE ALWAYS HAVE TO DO, THAT'S HOW WE GOT TO HERE. 
          DO YOU WANT TO SAY SOMETHING? I THOUGHT YOU WERE REACHING 
          THEIR. >> NOT REALLY, ON MOST OF OUR DISCUSSION WAS ABOUT PONTE VEDRA AND SOME OF THE BUDGET ITEMS THAT WERE IN THERE FOR THEIR VISITOR CENTRE THAT STARTED AS A SPECIAL PROJECT AND ENDED UP BEING KIND OF WHAT I'M TALKING ABOUT, THIS ABOUT I THINK SOMETHING STARTS AND THEN WE 
          FUND IT FOREVER. >> MEREDITH, MY QUESTION IS, IT SEEMS TO ME WHAT I'VE SEEN AND WITNESSED, IT'S ALL OR NOTHING. 
          WHEN PEOPLE UNLOAD THE BUS, THEY COME IN, SO WHAT IRVING WAS SAYING, THERE COULD BE VERY FEW PEOPLE. 
          [00:35:01]
WHAT IS OUR BUSIEST TIME OF YEAR? ISN'T IN THE SPRING OR WHEN THE FOURTH GRADERS COME COSTCO WITHOUT HAVING DONE AT THAT TIME, THAT'S WHAT I WOULD ASSUME. WHEN WE HAVE THE BUSES COME AND THEY UNLOAD NOT JUST SCHOOL GROUPS, BUT ALSO TOUR GROUPS THAT COME FROM THE VILLAGES AND SCHOLARS, AND I DON'T KNOW THEIR NUMBERS BUT I KNOW THAT'S WHEN WE TYPICALLY SEE LARGER BUS GROUPS COME IN. IT'S NOT DURING THE HEAT OF THE SUMMER. ONE THING I'LL SAY, IS LOOKING AT THESE, WATCHING PEOPLE COME IN, IT'S A VERY LARGE SPACE, SO YOU MIGHT HAVE THREE TO FIVE PEOPLE COMING IN EVERY FEW MINUTES AND IT SEEMS SPARSE. IT CAN FEEL THAT WAY BUT WHEN YOU'RE ADDING IT UP OVER HALF HOUR AND YOU START TO SEE 50 PEOPLE AND A HALF HOUR, THEY ARE SPREAD OUT, SO IT MAY NOT BE AS FULFILLING AS IT IS WHEN AN ENTIRE BUS LOAD COMES IN OR AN ENTIRE SOFTBALL TEAM MAYBE COMES THROUGH WHICH IS WHAT WE SEE SOMETIMES BUT IT'S STILL A CONSTANT FLOW OF PEOPLE. 
          >> MY SECOND QUESTION, YOU GUYS HAVE -- I THINK YOU CALL THEM AMBASSADORS, THESE PEOPLE, DO WE STATION THEM OUTSIDE? BECAUSE A LOT OF TIMES I SEE PEOPLE PARKING AND NOW YOU'RE REALISING LIKE OKAY THIS IS WHERE THE VISITOR INFORMATION IS AND KIND OF HELP -- IS THERE A WAY FINDING SOMETHING WE MIGHT BE ABLE TO GET THOSE INSIDE TOGETHER THE INFORMATION? I KNOW WE'VE BEEN AT THIS FOR A LONG TIME. 
          IS THERE A POSSIBILITY THAT THOSE AMBASSADORS CAN HELP US GUIDE PEOPLE THERE? BECAUSE THEY DO A GREAT JOB OUT ON THE STREET. I DON'T KNOW IF YOU GUYS WALK DOWNTOWN, BUT YOU GUYS -- YOU MIGHT HAVE TAKEN SOME FROM CHICK FIL A OR SOMETHING, THESE PEOPLE ARE SO KIND, AND REALLY HELPFUL, BUT I WONDER IF WE CAN POSSIBLY SAY -- SPENDING AN HOUR OVER HERE AND PUSH THEM THAT WAY, TO TRY AND MAXIMISE OUR NUMBERS. 
          >> I THINK WE PROBABLY COULD. WE SPREAD OUR AMBASSADORS OUT A BIT MORE INSTEAD OF JUST STAYING IN THE CORE,, BUT THEY HAVE MOVED FURTHER TO KING STREET, MORE INTO TUCKED BEHIND CITY HALL, SO WE'RE TRYING TO MAKE SURE REALLY TO GO WHERE PEOPLE ARE AND SOMETIMES WHERE PEOPLE MAY BE WHERE IT'S NOT AS CROWDED, MAKING SURE THEY'RE NOT LOST AND THEY'RE FIGURING OUT HOW TO GET OR THEY WANT TO BE, BUT I'M SURE WE CAN MAKE SURE THE INFORMATION THEY'RE GETTING IS SHOWING THEM TO GET BACK TO THE VISITOR INFORMATION CENTRE FOR MORE INFORMATION. 
          >> AND HOW OFTEN DO WE CHANGE THE EXHIBITS IN THERE? IS IT JUST WHEN IT COMES ABOUT -- OR DO WE HAVE A SCHEDULE LIKE EVERY FOUR MONTH? BECAUSE KEEPING IT FRESH ALSO IS 
          KIND OF IMPORTANT. >> I DON'T KNOW THE ANSWER TO THAT, I DON'T THINK WE HAVE A STANDARD SCHEDULE ON THAT. 
          >> I WOULD LIKE TO TAKE A STAB AT THAT. 
          THERE HASN'T BEEN A CHANGE IN THAT EXHIBIT SINCE I BELIEVE LIKE SINCE FOR 50 YEARS THE LARGER SIZE WHERE THE THINGS ARE LIKE ON THE TABLETS AND CONSTITUTION MONUMENTS, THAT ARCHAEOLOGICAL SECTION HASN'T BEEN UPDATED, SINCE POST FOR 50. 
          THE SITE EXHIBIT ALONG THE SIDE, THAT'S A SPECIAL COLLABORATION AND I'M NOT SURE HOW LONG IT'S DUE TO STAY. 
          I KNOW IT'S EXTENDED BUT THERE'S NO REAL PROGRAM, NO REAL PROGRAMMING THERE FOR IT. LIKE I SAID, THE VIDEO WAS UPDATED RECENTLY, BECAUSE IT HAD SOME IMAGES THAT WERE UPDATED ON IT BUT NOTHING MAJOR WILL BE DONE, SO AS FAR AS KEEPING IT FRESH, IT'S NOT. AND DON'T REALLY KNOW HOW TO PROGRAM FOR THAT, BUT IT DOESN'T MEAN IT'S NOT A VIABLE AND 
          USEFUL AND IMPORTANT. >> I THINK THAT'S SOMETHING WE 
          DEFINITELY NEED TO LOOK AT. >> MR. CHAIRMAN, I'M ONE OF THE PEOPLE WHO BROUGHT UP LOOKING AT THIS, THERE'S A DIFFERENT QUESTION AND I THINK WHEN WE GET TO THE BUDGET SECTION, IT WILL MAKE MORE SENSE, WE'RE BASICALLY TASKED ON THE TDC WITH TDT DOLLARS TO DRIVE VISITATION, SO WHEN I LOOK AT A VISITOR CENTRE, I'M LOOKING AT A THREE DIFFERENT WAYS ONE IS HOW MANY NEW VISITORS WILL THAT FACILITY CREATE? HOW MANY ARE WE PROVIDING INFORMATION FROM PEOPLE WHO ARE ALREADY HERE AND IF THAT'S THE BEST WAY THERE'S A BETTER WAY -- AND THE THIRD PART, WHICH THE MAYOR'S BRINGING UP IS SHOULD IT BECOME A MUSEUM? THOSE ARE THREE COMPLETELY DIFFERENT CONCEPTS AND WHEN WE'RE LOOKING AT MARKETING 
          [00:40:04]
DOLLARS, AND WE'LL GET TO THE BUDGET A BIT -- BUT WE HAVE A DEFICIT OF $700,000, WE NEED TO START THINKING FROM A MARKETING PERSPECTIVE OF WHAT MAKES SENSE AND WHAT'S THE MOST EFFECTIVE USE. SO WHEN WE'RE LOOKING AT THIS FACILITY, WHAT DOES IT REALLY -- WHAT NOT WHAT IT'S BEEN IN THE PAST BUT WHAT DOES IT NEED TO BE FOR 2027 CUSTOMERS? AND I THINK WE'RE LIVING UP TO WHAT WE'VE BEEN DOING FOR A LONG TIME AND WE HAVEN'T UPDATED SINCE BEFORE 50TH AND WHAT WE SHOULD BE SAYING IS IF WE WANT THE CUTTING EDGE WORLD CLASS VISITOR CENTRE THAT EVERYONE IN THE WORLD WILL BE COMING TO SAINT AUGUSTINE TO FIND OUT HOW TO RUN A TOILET, WHAT WOULD THAT BE LIKE? AND I HAVEN'T HEARD ANY DISCUSSIONS OF THAT. SO I THINK WE'RE PROTECTING TURF INSTEAD OF BEING AS SMART AS POSSIBLE WITH OUR MONEY. 
          AND HOW MUCH MORE IS THE BUDGET FOR THE VISITOR CENTRE THAN THE 400,000 THAT COMES FROM US? I KNOW FOR PART OF AN ORGANISATION THAT RENTS TO THE TROLLEY, AND WHAT THEY PAY US, WHICH WE PAY THE CHURCH, IS ASTRONOMICAL. 
          SO I QUESTION WHAT THE TOTAL PACKAGE IS IN HOW MUCH WE ARE SHARING, AND IF WE HAVE THE BEST ECONOMIC MODEL. 
          >> AND BUDGET IS ABOUT PROTECTING TURF, SO JUST SO, YOU KNOW YOU'RE GOING TO BE PROTECTING YOUR TURF, EVERYBODY UP HERE IS GOING TO BE PROTECTING TURF. 
          I AGREE I NEED TO GET IT MORE REFRESHED. 
          I THINK WE NEED TO RELOOK AT HOW A LOT OF THIS INFORMATION -- BUT THE QUESTION IS, IS IT CHEAPER TO GET A VISITOR TO COME BACK OR TO CREATE NEW VISITORS? VISITOR INFORMATION CENTRES ABOUT CREATING THE VISITOR COMING BACK AND MAKING IT THE BEST POSSIBLE EXPERIENCE FOR THEM. 
          THAT'S A LOT CHEAPER THAN GOING OUT AND HAVE A FIRST TIME VISITOR. SO, YOU KNOW, I AGREE WITH WHERE WE'RE AT WITH PONTE VEDRA, WE CAN PROBABLY DO SOME COST SAVINGS AT THE PIER AND I AGREE WE PROBABLY NEED TO REFRESH WHERE WE'RE AT WITH THIS VISITOR INFORMATION CENTRE BUT I'M NOT THROWING THE BABY OUT WITH THE BATHWATER. 
          >> THE PIER IS NOT IN NEXT YEAR'S BUDGET, BY THE WAY. 
          >> I'M JUST GOING TO ADD ONE I'M GOING TO JUMP IN HERE, I AGREE WITH WHAT'S BEEN SAID HERE, VERY GOOD POINTS ARE BEING MADE. 
          BUT I DO HAVE A BIT OF A DIFFERENT PERSPECTIVE ON WHAT ONE OF THE MAJOR PURPOSES, ONE OF THE THING, ONE OF THE THINGS -- THAT'S ALWAYS BEEN A CHALLENGE TO THE CITY OF SAINT AUGUSTINE'S AN ENTITY IS TRYING TO ACCOMPLISH THIS, I I SAW YOU DO IT WITH THE FIRST COLONY EXHIBIT. 
          IT'S AN ORIENTATION FOR VISITORS SO THEY UNDERSTAND WHAT THEY'RE COMING TO SEE AND WHAT IT IS THAT MAKES US UNIQUE. 
          SO I PUT THAT IN A CATEGORY OF ENHANCE VISITORS EXPERIENCE AND MAKE THE VISITORS EXPERIENCE AS BEST AS YOU POSSIBLY CAN AND AS DEEP AND RICH AS YOU POSSIBLY CAN. 
          AND THEN TEASE THEM TO COME BACK BECAUSE YOU KNOW WITH OUR HISTORY YOU CAN'T LEARN IT ALL IN ONE DAY. 
          YOU HAVE TO COME BACK. THERE'S A LOT OF REASONS TO COME BACK BESIDES GO TO THE BEACH AND ALL THAT, SO THAT WOULD BE MY PERSPECTIVE, REALLY IF YOU WANT TO DO SOME CHANGES TO THE BIC, IT WOULD BE GIVE THE VISITORS AN ORIENTATION. 
          YOU HEARD THE MAYOR SAY THEY'RE KIND OF LOOKING FOR A MAP, THEY WANT TO KNOW WHAT IS THIS, WHAT WE'RE DOING HERE, WHERE DO WE GO FIRST WHERE DO WE LEARN FIRST? WITH THE GEOGRAPHIC MAP, AND THEN THE TOWN PLAN AND THAT IS WHAT WE ARE UNIQUE, THAT'S WHAT MAKES US UNIQUE PERKINS LIKE THE DIFFERENTIATED PRODUCT THAT WE SELL. SO THAT WOULD BE MY PERSPECTIVE. 
          I THINK WE DO HAVE PRETTY GOOD JOB NOW BUT IT WOULD BE NICE TO KEEP IT FRESH AND WE CAN ALWAYS ADD NEW INFORMATION BECAUSE WE KNOW OUR ARCHAEOLOGIST ARE ALWAYS FINDING NEW INFORMATION THAT IS FASCINATING. 
          IF YOU SEE THEIR FACE WITH THAT PAGE IT'S REALLY INTERESTING AND THEY GET A LOT OF ACTION ON THAT. 
          PEOPLE ARE CURIOUS ABOUT THE HISTORY THEY WANT TO KNOW. 
          SO I THINK THAT'S KIND OF -- THAT'S WHERE WE'D ARGUE A LITTLE BIT WITH WHAT'S BEEN SAID SO FAR BUT -- WE'RE JUST MAYBE ADD TO 
          [00:45:01]
          -- >> AND I JUST -- I'M GOING TO THROW THIS OUT THERE BECAUSE IT JUST CAME TO ME. 
          TO POINT TO WHERE YOU'RE AT BECAUSE SOME OF THE COST MIGHT BE, HOW WOULD YOU FEEL ABOUT -- VERY WELL WHAT I WOULD CALL MY BUSINESS BOOST AND WHERE I SHOWED UP HAVING THE MOST VIEWS OF HAVING THOSE LITTLE BOOSTS AND STUFF LIKE THAT. 
          WHAT IF WE HAD A SECTION WHERE Y'ALL COULD COME, ONE DAY A MONTH OR SOMETHING LIKE THAT SET UP AND SAY HERE'S WHERE WE'RE AT HERE'S WHAT WE DO. EVEN IF WE HAD A NONPROFIT SITE ON BUSINESS SIDE AND UTILISE THAT SPACE TO BOOST LOCAL BUSINESSES WOULD HAVE A DAY FOR THE WINERY CAN I HAVE A DATE FOR EVENT 39. I THINK THERE'S ENOUGH SPACE TO DO SOMETHING LIKE THAT AND I JUST, YOU KNOW, I LITERALLY JUST CAME UP WITH IT SO I HAVEN'T FLESHED IT OUT AT ALL BUT WHAT WOULD THE BOARD THINK ABOUT THAT AND EVEN IF IT'S, YOU KNOW, THE WINERY FACE A $100 FOR THAT DAY OR SOMETHING LIKE THAT. 
          IT HELPS BALANCE THE COST THAT WE'RE TALKING ABOUT HERE AND MAKE THAT PARTNERSHIP WORK. SO THROWING IT OUT THERE FOR 
          COMMENTS. >> I WAS THINKING OF THE EXACT SAME THING. I APPRECIATE YOU BRINGING IT UP. 
          I WAS THINKING THAT SPACE COULD BE USED TO SHOWCASE OUR BUSINESSES OR NONPROFITS OR ENTITIES. 
          I EVEN HAD THE THOUGHT OF -- AND I HAVE NO IDEA IF THIS IS FEASIBLE, ABOUT BRINGING LOCAL FOOD VENDORS INTO THE SPACE. 
          >> I WAS THINKING THE CULINARY SIDE. 
          >> I DON'T KNOW IF THAT'S FEASIBLE BUT I THINK THESE ARE ALL IDEAS TO HELP US GET TO A MORE MODERN VIC. 
          I AGREE WITH YOU I THINK IS A NEEDED SERVICE IN DOWNTOWN BUT I DO THINK THERE'S ROOM TO MODERNISE IT TO WHAT IRVING HAS BEEN SAYING, THE 2027 VERSION OF THE BOOK LOOKED LIKE FOR VISITORS AND I THINK THAT'S AN EXERCISE THAT IS VALUABLE TO GO THROUGH. I THINK -- I. DON'T KNOW IF WE WANT TO WANT TO RETIRE OUR FUNDING TO A PLAN COMING FORTH IN THE NEXT YEAR. WORK ON A PLAN TO MODERNISE THE VIC AND SAYING LIKE THE FUNDING IS GOING TO BE THERE NEXT YEAR AS LONG AS THE PLAN IS LAID OUT TO MODERNISE THIS SPACE. 
          >> I COMPLETELY AGREE WITH WHAT I'VE BEEN SAYING FOR PROBABLY A COUPLE MONTHS NOW. IS THE FIRST THOUGHT OF THE VISITOR CENTRES ANNUAL IN BOSTON. 
          AND EVERYONE GOES THERE AND I AM SURE IT'S SELF FUNDED THROUGH GRANTS, BUT WE COULD DO A PRIVATE PUBLIC PARTNERSHIP TO WHERE WE DON'T CHARGE RENT INITIALLY BUT WE DO A PERCENTAGE OF SALES OR SOME SORT OF THINGS TO HELP BUSINESSES BUT AT THE END OF THE DAY I BET YOU WE COULD GENERATE $400,000 A YEAR IN REVENUE, AND THEN WE STILL HAVE EVERYTHING HALL BUT WE ARE NOW FREEING UP DOLLARS FOR MARKETING. 
          THE IDEA IS TO BE SMARTER WITH EVERY ASSET WE HAVE, THAT AND TO ME IT'S A NO BRAINER TO HAVE A HUNDRED THOUSAND DOLLARS PER KIT WOULD TAKE RISK AND BEING ENTREPRENEURIAL, BUT I THINK THAT'S HOW WE NEED TO THINK BECAUSE EVERY YEAR THINGS ARE GOING TO BE MORE EXPENSIVE AND EVERY YEAR THERE'S GOING TO BE MORE COMPETITION. SO WE HAVE TO THINK HOW TO RAISE THE TOP LINE, THE FIRST THING YOU LEARN IN BUSINESS SCHOOL IS REVENUE, THIS IS THE FIRST THING YOU LEARN. 
          THE MORE MONEY YOU'RE TAKING IN THE EASIER IT IS TO MANAGE. 
          SO, IF WE HAVE MORE REVENUE OPPORTUNITIES, WE CAN DO SOMETHING THAT MAKES SENSE. AND I'M NOT EXACTLY SURE WHAT THAT LOOKS LIKE BUT I THINK IT'S REALLY WORTH PURSUING BECAUSE I THINK THERE'S A LOT OF LOW FRUIT THERE AND I DON'T THINK IT'S 
          GOING TO BE AS HARD AS WE THINK. >> ANY MORE QUESTIONS? THANK YOU I APPRECIATE IT. ANY PUBLIC COMMENT ON THIS AGENDA ITEM? OKAY. 
          THIS BRINGS US TO THE BUDGET PRESENTATION. 
          >> IF I'M NOT MISTAKEN, IT'S THE TREATY TEXT BEFORE THE BUDGET 
          [00:50:07]
          DISCUSSION? >> WE PUT THIS ONE AS 8A. 
          >> DOESN'T MATTER IF WHATEVER MAKES SENSE -- IF YOU'RE READY I DON'T THINK WE HAVE A PROBLEM -- THERE YOU GO. 
          >> MR. CHAIR, IT MIGHT MAKE MORE SENSE TO MOVE THIS TO MAYBE NINE, TO LET US DO THE TDT TAX ELIGIBILITY FIRST AND THEN JUMP 
          INTO THE BUDGET, SO WE'RE NOT -- >> I DON'T KNOW ENOUGH ABOUT THE PRESENTATION TO KNOW WHICH ONE IS WHICH. 
          >> I THINK THAT MAKES PERFECT SENSE. 
          I'LL WAIT. >> DO WE NEED A MOTION TO CHANGE THE AGENDA AGAIN? OKAY. 
          SORRY. JUST ASKING FOR PROTOCOL. 
          THAT'S LIKE I JUST GOT THE OTHER ONE. 
          [9. TDT ELIGIBILITY/MAXIMUM LEVY DISCUSSION]
          >> I'M LOOKING FOR -- OKAY. >> NOW ON AGENDA ITEM NUMBER 9, TDT ELIGIBILITY PRESENTATION BY JESSE. 
          THEN WE WILL GO BACK TO 8A. >> GOOD AFTERNOON, DEPUTY COUNTY ADMINISTRATOR, GOOD AFTERNOON COUNCIL MEMBERS. 
          THE DISCUSSION IS RELATED TO ACTUALLY THE TOURIST DEVELOPMENT TAX ITSELF. I BELIEVE IT WAS MAYOR SWEENEY THAT HAD ASKED ABOUT ARE WE AT OUR MAXIMUM LEVEL AND TO CONFIRM THAT, WE HAD THE CONFIRMATION BUT IT'S ALL BEEN ORAL, SO PUTTING TOGETHER THIS PRESENTATION. 
          THE SHORT ANSWER IS ST. JOHNS COUNTY DOES LEVY ITS MAXIMUM 5%, I KNOW WHAT I'M GOING TO DO IS GO THROUGH THE LONGER ANSWER THROUGH WHAT WE UTILISE WHICH IS THE LOCAL GOVERNMENT FINANCIAL INFORMATION HANDBOOK. GENERALLY WHEN WE GO THROUGH THIS IN TERMS OF ELIGIBILITY OF DIFFERENT REVENUES, ARE ALWAYS GOING TO CONFIRM THIS WITH THE COUNTY ATTORNEY'S OFFICE. 
          THIS IS A WAY FOR US TO ACTUALLY DOCUMENT AND CERTAINLY YOU CAN CONFIRM THIS AS WELL, FROM THE BUDGET SIDE, MANY TIMES WE UTILISE WHAT IS CALLED THE LOCAL GOVERNMENT FINANCIAL INFORMATION HANDBOOK THAT IS PUBLISHED ANNUALLY. 
          THIS ONE WAS PUBLISHED JUST THIS PAST FEBRUARY AND IT DETAILS VARIOUS REVENUE SOURCES THE DISTRIBUTION ELIGIBILITY AND OTHER INFORMATION LIKE POPULATION ESTIMATES. 
          IT'S PREPARED BY THE OFFICE OF ECONOMIC AND DEMOGRAPHIC RESEARCH AND THE DEPARTMENT OF REVENUE. 
          SOME OF THE REVENUES THAT ARE UTILISED, UNDER OUR ESTIMATES AND PROJECTIONS AND ACTUAL MAY VARY. 
          SO THAT BOOK BY THE WAY IS ONLINE. 
          BELIEVE I PROVIDE THAT INFORMATION AT THE END OF THIS, I CAN SAY FROM THE BUDGET OFFICE, WE UTILISE THIS FOR MANY YEARS, I'M SURE BOTH CITIES ALSO UTILISE THIS FOR REVENUE ESTIMATES. SO GOING FORWARD WITH THIS, IT'S AN EXCERPT OF ONE OF THE CHARTS THERE AND IT SHOWS, IF YOU LOOK OVER THERE, THE MAXIMUM POTENTIAL TAX RATE FOR SOME IT'S SIX, FOR OTHERS IT'S FIVE, EVEN SOME FOURS IN THERE BUT YOU CAN SEE THE ST. JOHNS CURRENT TAX RATE IS AT THE 5%, WHICH IS ALSO ITS MAXIMUM POTENTIAL TAX RATE. 
          THIS IS FROM THAT BOOK, AND YOU CAN SEE HERE, THE DIFFERENT ELIGIBLE TAX PERCENTAGES, IT'S A LITTLE TOUGH TO READ OUT THERE BUT ITS ORIGINAL TEXT THE 2% FOR ST. JOHNS, ADDITIONAL 1%, AND THEN WE HAVE BOTH THE PROFESSIONAL SPORTS FRANCHISE TAX THAT WE LEVY AS WELL AS THE ADDITIONAL PROFESSIONAL SPORTS FRANCHISE TAX THAT WE LEVY. SO WE MAXIMISE THE FIVE. 
          THERE'S ACTUALLY ONE, THE HIGH TOURISM IMPACT TAX 1% THAT WERE NOT ELIGIBLE FOR. SO WHEN WE WENT TO THAT INFORMATION, THIS INFORMATION IS PROVIDED IN THE HANDBOOK. 
          THE COUNTY IS CONSIDERED TO BE A HIGH TOURISM IMPACT COUNTY AFTER THE DEPARTMENT OF REVENUE HAS CERTIFIED THAT COUNTY AND THERE ARE SOME REQUIREMENTS FOR RELATED TO SALE SUBJECT TO TAX TO ACCESS 600 MILLION. IT IDENTIFIES WITHIN THE 26 PUBLICATION THE COUNTY IS ELIGIBLE TO LEVY, WHICH DOESN'T INCLUDE SAINT JOHNS COUNTY AT THIS POINT. 
          SO IF AND WHEN WE REACH THE HIGH TOURISM IMPACT STATUS, WE WOULD HAVE THAT OPPORTUNITY TO LEVY THAT ADDITIONAL 1% THAT WOULD BE RELATED TO THE DEPARTMENT OF REVENUE CERTIFICATION. 
          [00:55:03]
SO THAT IS KIND OF THE SHORT ANSWER, AS BEST I COULD TO DOCUMENT THAT INFORMATION AND IF THERE ARE QUESTIONS BEFORE WE 
          GET INTO THE BUDGET. >> MR. CHAIR I DON'T HAVE A QUESTION BUT I HAVE A COMMENT FOR THE BOARD'S INFORMATION, THE HIGH IMPACT TOURISM TAX, IT IS A $600 MILLION THRESHOLD BASED ON YOUR TRANSIENT RENTAL TAXES. SO I DID GO THROUGH THE HANDBOOK TO FIGURE OUT WHAT OUR COLLECTIONS WERE TO SEE HOW FAR OFF WE WERE FROM THIS 600 MILLION AND IT LOOKED LIKE LAST YEAR WHERE AT 520 MILLION. SO. 
          >> WE WILL GET THERE. >> MAYBE ONE THERE WE WILL GET 
          THERE. >> THE NUMBER THAT SHOCKS ME IS POLLUTION COUNTY HAS -- THEY'RE ELIGIBLE FOR THE SIXTH%, BUT THEY COLLECT LESS THAN US PICK I FIND THAT SHOCKING. 
          >> MUST HAVE A HIGHER CONCENTRATION OF TRANSIENT 
          RENTALS THAN WE DO. >> THAT JUST KIND OF CAUGHT ME OFF GUARD, IT SAYS ITS MAXIMUM IS 6% MAX AT 6%. 
          WE COLLECT 26, THEY ONLY COLLECT 18 MILLION WITH AN ADDITIONAL 
          PENNY PICK I FIND THAT SHOCKING. >> I SUSPECT IT HAS TO DO WITH SOMEWHERE AROUND THE 50S OR 60S DAYTONA HAD A LITTLE 
          LEVERAGE. >> SO THEY MIGHT HAVE GOTTEN 
          THAT EXTRA 6%. >> BUT I STILL FIND IT SHOCKING THAT WE COLLECT MORE THAN THEY DO. 
          >> DAYTONA USED TO COLLECT MORE THAN ORLANDO. 
          IT'S THE FIRST BIG DEAL IN FLORIDA. 
          >> NUMBERS KIND OF CAUGHT ME. >> OKAY, THANK YOU. 
          >> IT ALSO DOES EMPHASISE THE IMPORTANCE TO A PREVIOUS CONVERSATION THE BOARD SAID ENSURING WE'RE COLLECTING THOSE RIGHT TRANSIENT RENTAL TAXES BECAUSE IF WE ENSURE WE'RE COLLECTING THEM, MAYBE WE CAN THIS EXTEND MY OWN THRESHOLD AND 
          LEVY THAT ADDITIONAL EXTENT. >> RIGHT, THANK YOU. 
          ANY OTHER QUESTIONS FOR JESSIE? ANY PUBLIC COMMENT? OKAY. ALL RIGHT NOW I THINK WE'RE BACK 
          TO YOUR PRESENTATION. >> BEFORE WE DO THE PRESENTATION, I WASN'T COGNISANT OF THE PRESENTATION WE'RE GOING TO SEE ON THE VISITOR CENTRE SO THERE'S A COUPLE COMMENTS ON HERE THAT I NEED TO REPHRASE BUT I CAN'T CHANGE MY POWERPOINT BECAUSE WHAT I'VE LEARNED TODAY I WOULD HAVE SAID DIFFERENT THINGS LIKE JUST SO YOU KNOW. THIS ALL STARTED WHEN I RECEIVED THE DOCUMENT IN THE MAIL OF LOOKING AT THE BUDGET, AND I HAVE TO SAY THAT I WAS A LITTLE BIT SURPRISED THAT WHAT WE HAVE LOOKED AT AND SPENT A LOT OF TIME DISCUSSING LAST MONTH WASN'T ADDRESSED IN THE NUMBERS. I SUSPECT IT WILL BE ADDRESSED TODAY, BUT MY BLOOD PRESSURE WENT UP A LITTLE BIT I DON'T KNOW HOW ANYONE ELSE IN THIS ROOM FELT, BUT I WAS QUITE SURPRISED. AFTER I GOT OVER BEING SURPRISED, I SAID IT DOESN'T MAKE ANY SENSE TO BE BAD OR ANYTHING, WE STILL HAVE AN ISSUE WHERE WE'RE WAY OUT OF BALANCE AND WE NEED TO LOOK AND THINK DIFFERENTLY THE OVERALL WHOLE FUND AND SEE HOW WE CAN BE SMARTER. 
          SO THAT'S WHAT I'VE TRIED TO DO. SO I TRY TO IDENTIFY WHAT I THOUGHT THE ISSUES WERE AND THEN I PUT IN SOME SOLUTIONS. 
          IN MY MIND OUR DIRECTION IN JUNE WASN'T FOLLOWED, IT'S PRETTY SELF-EXPLANATORY. THE JULY VERSION DOES THE EASY HALF, SKIPPING THE HARD HALF, WE HAVE $755,195 OF MONEY THAT THIS BOARD SAID THEY WOULD LIKE TO SEE PUT IN, BUT IT'S RIGHT NOW OUT OF BALANCE BY THAT AMOUNT. THERE ARE SOME SOLUTIONS, IF WE HAD FOLLOWED WHAT WE HAD BROUGHT UP AT THE LAST MEETING TO SAVE 155,000, SO NOTHING WAS ADDRESSED BUT NOW I HAVE TO AMEND THAT BECAUSE THE VISITOR CENTRE WAS ADDRESSED. 
          HERE, IT WASN'T JUST ME THERE WERE SIX COMMENTS. 
          I WENT BACK AND I WATCHED THE TAPE AND I WROTE DOWN PRETTY 
          [01:00:03]
CLOSE TO VERBATIM WHAT EVERYONE SAID AND I DON'T NEED TO READ EVERYTHING, WE WERE ALL HERE, BUT IT WAS A PRETTY CONSISTENT VOICE THAT IT WAS LOUD AND CLEAR THAT WE WANTED TO RE-ESTABLISH THE VCB AT FULL FUNDING. WE WANTED TO RE-ESTABLISH THE CULTURAL COUNCIL AT FULL FUNDING AND COME UP WITH 800,000 OR THE GRANTS PROGRAM AND WE WANTED TO LOOK AT A FEW OTHER THINGS BUT THOSE WERE THE TWO MAIN ISSUES THAT EVERYONE ECHOED. 
          JUNE'S DIRECTION VERSUS JULY'S DELIVERABLE, THE BUDGET PACKAGE THAT I RECEIVED THERE WAS NO DISCUSSION ABOUT THE PLAYERS. 
          THERE WAS NO DISCUSSION ABOUT THE VISITOR CENTRE. 
          OBVIOUSLY WE NOW HAD THAT. AND WE WERE ASKING TO FIND MONEY TO EXPEND SAYING OUT LOUD THAT WAS NOT ADDRESSED. 
          THERE WERE THINGS ADDRESSED IN FAIRNESS, BUT WE ARE WAY OUT OF LINE ON THE BUDGET AND IN DEFICITS. 
          WE HAVE ONE INTERESTING MECHANISM. 
          WHEN WE DECIDED AS A COUNTY TO FUND SJCC, WE SPREAD THE COST ACROSS THREE CATEGORIES. I DON'T REMEMBER EVER SEEING AN ORDINANCE. I DON'T EVER REALLY REMEMBER VOTING ON IT HERE. IT MIGHT HAVE BEEN IN THE BUDGET BUT I DON'T THINK WE EVER HAD IN-DEPTH DISCUSSION. 
          IF WE MOVE ALL OF IT INTO ONE CATEGORY, FOR EXAMPLE CATEGORY FOUR, WE WOULD SOLVE CATEGORY ONE AND TWO FUNDING PROBLEM. 
          OBVIOUSLY CATEGORY FOUR WOULD BE WAY OVER BUDGET. 
          BUT THERE'S A MECHANISM, AND I'M GOING TO GET INTO WHY THIS IS IMPORTANT AS WE GO FORWARD. THERE'S A MECHANISM TO COMPLETELY CHANGE THE ENTIRE DISCUSSION, AND IT'S NOT ABOUT MARKETING, IT'S ABOUT CATEGORY FOUR. 
          DOESN'T MAKE ONE RIGHT BUT WE FRAMED IT SO IT'S A CATEGORY ONE AND CATEGORY TWO PROBLEM. USING EXACTLY WHAT WE FLAGGED HERE TO USE THE MONEY, WHY WE MUST RESOLVE IT AT THIS MEETING TODAY. THIS IS REALLY OUR LAST TIME. 
          TOMORROW, THIS BUDGET IS PRESENTED FOR THE FIRST TIME TO THE BOARD OF COUNTY COMMI COMMISSIONER. 
          WE KNOW IT'S NOT THE FINAL BUDGET BUT IT IS THE ADVERTISED BUDGET THAT IS GOING OUT, UNLESS I MISUNDERSTOOD. 
          WE HAVE THE OPPORTUNITY TO MAKE ADJUSTMENTS BUT ONCE SOMETHING IS PRESENTED TO THE BOARD OF COUNTY COMMISSION, IT HARDER TO MODIFY IN MY MIND CHANGING MINDS BECAUSE PEOPLE WILL HAVE SEEN IT'S ALREADY IN THERE AND THEY'RE GOING TO FEEL LIKE WE TOOK SOMETHING AWAY FROM THEM. SO I THINK WE NEED TO MAKE DECISIONS TODAY. I THINK OUR RECOMMENDATIONS NEED TO BE INCORPORATED IN THE BUDGET. 
          LAST YEAR, I DON'T BELIEVE ALL OF OUR RECOMMENDATIONS MADE IT INTO THE BUDGET. SO THAT MISSED ME A LITTLE BIT BY BEING A BOARD MEMBER. I WANT TO RETHINK HOW WE OPERATE AROUND WORLD CLASS CATEGORIES, ONE AND TWO IS THE FLOOR, NOT THE GOAL. THE ENTIRE 34.5 MILLION, THAT INCLUDES RESERVES AND WE'RE -- ROLLOVERS AND EVERYTHING ELSE GOES THROUGH THREE TESTS, REDUNDANCY, EXPERTISE AND RETURN ON INVESTMENT, SO EVERY FUNCTION SITS WITH ITS NATURAL OWNER AND EVERY DOLLAR EARNS ITS KEEP HERE THESE ARE THE THREE TESTS ON ALL FIVE THINGS, IS THIS FUNCTION PERFORMED ANYWHERE ELSE IN THE FUND? F CONSOLIDATE, ELIMINATE DUPLICATE FUNCTIONS, LET'S NOT SPLIT IN. 
          ONE FOR EXAMPLE, MARKETING SHOULD BE UNDER ONE UMBRELLA. 
          SHOULD BE UNDER ONE UMBRELLA -- GRANT PROGRAMS SHOULD BE UNDER ONE UMBRELLA. THE EXPERTISE TEST, THIS FUNCTION HOUSED WITH THE OPERATOR BEST EQUIPPED TO MANAGE AND THAT'S WHAT I JUST SAID AND THE ROI TEST, CAN THIS EXPENDITURE DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT. 
          [01:05:07]
ITEMS THAT CANNOT MAKE THAT CASE AFTER A FAIR CHANCE TO MAKE IT ELIMINATED. REDUNDANCY IS SCATTERED ACROSS ALL FIVE BUDGET, TWO INFORMATION CENTRES, THREE FIREWORKS, NIGHTS OF LIGHTS THREE NIGHTS, ONE CONTRACTOR BUILT THROUGH THREE CATEGORIES, TWO SEPARATE MARKETING OPERATIONS. 
          WHAT MUST PROVE ITSELF IS THE $2 MILLION RETURN ON INVESTMENT FUND AND THESE ARE ALL THE QUESTIONS THAT I'VE COME UP WITH HERE KIND OF PROGRAMS PAY THEIR OWN WAY, THE COMPARISON QUESTION, THE BUDGET, COULD THIS PROGRAM GENERATE REVENUE? WE SHOULD BE WORKING ON A CONCEPT LIKE WE JUST TALKED ABOUT WITH THE VISITOR CENTRE WHERE EVERYTHING IS A MATCHING PROGRAM, JUST LIKE WE DO WITH THE GRANTS PROGRAM, LIKE I TALKED ABOUT WITH SIP OUT LOUD, THE IDEA IS TO HAVE LIKE A 50/50 SPLIT. IF WE COULD START LOOKING AT THESE ITEMS AND FIGURING OUT WAYS TO GENERATE REVENUE SO THE BURDEN ON THE TDC TAX IS LESS WITHOUT CUTTING BUDGETS BUT ENHANCING REVENUES, WE WOULD BE A MUCH SMARTER OPERATION. 
          THERE'S THREE OPTIONS THAT ADOPT THE FULL ALIGNMENT NOW, TO A TARGETED IMMEDIATE CUT AND THERE'S THREE DIFFERENT WAYS TO LOOK AT IT. I THINK WE ALSO NEED TO ASK THIS QUESTION, THERE $620,324 IN ADMINISTRATIVE FUND. 
          THAT DOESN'T COUNT THE SALARIES THAT ARE IN PARKS AND REC. 
          THE QUESTION IS, IF WE HAVE A CONTRACTOR FOR CATEGORY ONE, WE HAVE A CONTRACTOR FOR CATEGORY TWO AND WE HAVE A CONTRACTOR FOR CATEGORY THREE, THIS BOARD MAKES THE DIRECTIONS, THE BOARD OF COUNTY COMMISSION APPROVES OUR DIRECTIONS, WHY DO WE NEED TO SPEND $620,000 MANAGING THREE CONTRACTORS WHEN LEGAL REALLY MANAGES CONTRACTING PERFORMANCE AND THAT TYPICALLY HAPPENS THROUGHOUT THE COUNTY. THAT'S ANOTHER 600,000. 
          I'M NOT SAYING ELIMINATING ANYTHING BUT IT IS A FAIR QUESTION AND IF THERE'S A LOT BEING DONE, THEN WHY HASN'T THIS BOARD SEEN OR REPORTS EVERY MONTH OF WHAT IS BEING DONE, SPENDING $600,000, WHICH BY THE WAY IS ONE AND A HALF TIMES THE VISITOR CENTRE THAT WE JUST SPENT 20 MINUTES DISCUSSING AND WE DON'T GET ANY REPORTS FROM THAT. 
          MICHAEL GORDON MENTIONED THE TOP LINE IS CRITICAL, IT'S 245 -- $245,000, WHAT WE NEED TO DO FOR EACH PERCENTAGE POINT GROWTH, IF WE THINK COMPOUNDED GROWTH, THE FASTER WE CAN RAISE THE REVENUE, THE FASTER WE GET OUT OF THESE ECONOMIC PROBLEMS, WE NEED MORE TOP LINE AND THE BEST WAY TO DO IT IS TO BUILD THE TOP LINE. 
          WE NEED TO ACT NOW, ZERO BASE FOR 2007, WE NEED TO PICK AN OPTION FOR ALIGNMENT. WE NEED TO ZERO BASE EVERYTHING AND FIGURE OUT, HERE'S MY SUGGESTED MOTION THAT I WOULD LIKE TO GO FORWARD WITH. MOVE THAT TDC RECOMMENDS -- ACTUALLY I THINK WE SHOULD HAVE A DISCUSSION BEFORE WE TALK ABOUT THIS MOTION. BUT THAT'S MY REACTION TO SEEING THE BUDGET. WE ARE IN TROUBLE, WHERE $750,000 UNDERFUNDED IN AREAS AND EVERYONE IN THIS ROOM SAID WE MUST FUND. AND THAT'S HOW I FELT AND I'M TRYING TO OFFER SOME PROACTIVE SOLUTIONS ON HOW TO THINK POSITIVELY AND NOT PROTECT TURFS, BUT PROTECT SPENDING MONEY THE SMARTEST POSSIBLE WAY AND I YIELD TO THE CHAIRMAN. 
          >> I'LL OPEN IT UP TO THE FLOOR FOR QUESTIONS. 
          [01:10:04]
          >> I'LL JUMP IN. I APPRECIATE A LOT OF THIS PRESENTATION, SO THANK YOU. I HAD SOME SIMILAR REACTIONS AND I HAD SOME NOTES ON SOME OF THE EXACT SAME ITEMS. SO I THINK IT'S A WORTHY CONVERSATION. 
          I DO THINK WE SHOULD BE GOING LINE BY LINE AND TALKING ABOUT THE ROI AND THE ADVOCACY OF EACH OF THESE ITEMS. SO I APPRECIATE THAT COMMENT. I ALSO HAVE THE QUESTION IN MY NOTES ABOUT IF WE COULD MOVE SHIFT THE CONTRACT OR AT LEAST PORTIONS OF IT OUT OF CAT ONE AND CAT TWO TO ALLOW US TO INVEST IN THAT MARKETING, -- I'M ALSO CONCERNED ABOUT THE RATE WE'RE SPENDING FUND BALANCE OR JUST DIGGING OURSELVES INTO A HOLE.% IF WE THINK THIS YEAR'S BUDGET IS HARD BASED ON WHAT WE'RE DOING TO THE RESERVES, NEXT YEAR IS GOING TO BE A NIGHTMARE AND WE'RE GOING TO HAVE NO MONEY TO INVEST IN MARKETING. SO I PERSONALLY WOULD REALLY LIKE TO SEE US CUT DOWN THE AMOUNT OF RESERVES THAT WE ARE USING. SO THAT DOES REQUIRE US TO TAKE A HARDER LOOK AT THE EXPENSES THAT ARE OUTLINED HERE. 
          >> ANYONE ELSE? >> I'M GOING TO SAY I AGREE WITH ABOUT 75% OF THE CUTS THAT WE TALKED ABOUT. 
          I AM IN FAVOUR OF -- IF YOU WANT TO GET INTO IT CAN I I'M IN FAVOUR OF THE PLAYERS HOSPITALITY SUITE. 
          I THINK IT'S TIME IS KIND OF OVER. 
          WE USE THAT IN THE VERY BEGINNING, IT WAS SMALLER. 
          WE USED IT TO RECRUIT DIFFERENT PEOPLE COMING IN BUT I DON'T SEE IT HAPPENING AS MUCH AS IT WAS. SO I AGREE WITH THAT CUT I DEFINITELY AGREE WITH THE CUT ON A LOT OF THE FIREWORKS AND THE CHAMBER VISITOR CENTRE IN PONTE VEDRA. 
          WE TALKED ABOUT IT BEING A TURF SITUATION BUT I FEEL LIKE I SEE THE KIDS IN THE V I. SEE, YOU KNOW, IN THAT BUILDING ITSELF, IT'S SUCH A HISTORIC BUILDING BUILT DURING THE WPA. 
          YOU KNOW, I MIGHT HAVE SOME PERSONAL ATTACHMENT TO IT BUT I THINK IT STILL SERVES ITS PURPOSE IN A LOT OF WAYS AND I THINK WE NEED TO RELOOK AT THAT. I LIKE THE COMMENT ABOUT THE REDUNDANCY. I HAD CONVERSATIONS WITH JEFF, SUSAN AND GABE, ALL ABOUT THAT, ABOUT HOW WE CAN MAXIMISE THAT MARKETING OPPORTUNITY BETWEEN THE THREE OF THEM. 
          AND I THINK FROM TWO MONTHS AGO TO NOW, THEY HAD MULTIPLE CONVERSATIONS. SO I THINK THERE'S SOME ROOM THERE, BUT WITHOUT GOING THROUGH WHAT JESSIE'S GOT, BECAUSE PROJECTION WISE, I FELT LIKE 3% WAS AGGRESSIVE WHEN WE'RE ONLY PERFORMING AT ONE AND A HALF. JORDAN WAS AWFUL AND NOW JULY IS BEAUTIFUL. SO I DON'T KNOW WHAT AUGUST IS GOING TO LOOK LIKE. SO WE'RE ON A VISITOR ROLLER COASTER RIGHT NOW WITHOUT KNOWING. 
          SO THAT MAKES ME CONCERNED ABOUT THE RESERVES ALSO, I'M WITH YOU ON THAT SO THOSE ARE MY THOUGHTS OF WHERE I'M AT. 
          I THINK THERE'S SOME EASY ONES TO CUT AND THEN THERE'S SOME HARD ONE TO MAKE DECISIONS ON. SO THAT'S WHERE I'M AT. 
          >> MR. CHAIR IF WE'RE GOING TO GO IN INDIVIDUAL -- DO WE WANT TO DO THAT NOW OR DO WE WANT TO WAIT FOR THE JUSTICE PRESENTATION? BECAUSE I HAVE NOTES ON OTHER 
          ITEMS. >> I THINK WE LET JESSIE -- I. WAS JUST KIND OF TALKING THROUGH WHAT I HAD BUT I THINK WE LET JESSIE DO THAT BECAUSE THIS IS THE ONE THING WHERE YOU'RE SAYING IS THIS IS PRETTY MUCH OUR LAST CRACK AT IT BEFORE THEY'RE STILL GOING TO BE VOTES ON OTHER THINGS BUT LAST TIME WE COULDN'T REALLY MAKE OUR SUGGESTIONS. 
          SO THIS WASN'T AN AGENDA ITEM, SO I DON'T KNOW IF WE HAVE ANY PUBLIC COMMENTS BEFORE WE GO TO JESSIE. 
          I'M GOING TO CALL IT OUT AND SEE IF ANYONE WANTS TO TALK ABOUT THIS BEFORE WE MOVE TO JESSIE'S PRESENTATION. 
          I DON'T SEE ANY. THANK YOU JESSIE AND THANK YOU, 
          [10.  FY27 TOURISM BUDGET DISCUSSION]
THAT'S A LOT OF WORK YOU PUT IN THERE LOTS OF INFORMATION. 
          >> MOVING INTO THE BUDGET, SOUNDS LIKE WE HAVE A LOT OF DISCUSSION TODAY I'M GOING TO START WITH A SLIGHT DISAGREEMENT, ONE DISAGREEMENT WITH IRVING ON THE BUDGET 
          [01:15:03]
PRESENTATION TOMORROW, YOU GUYS CUT THIS BUDGET IN HALF PER QUARTER AND TOMORROW IS ALREADY PUBLISHED AND THE BOARD WILL HEAR TOMORROW THAT TT IS STILL BEING WORKED ON BY THE TDC. 
          I MADE SURE THAT BOTH JOE AND WADE PARTNERING IN THIS PRESENTATION SAY JUST THAT TO THE BOARD AND COUNTY COMMISSIONERS. THAT IS NOT UNCOMMON, THIS CONVERSATION CONTINUES AND THE BUDGET DOES CHANGE. 
          I HAVE BEEN WITH THE COUNTY FOR 23 YEARS AND 22 OF THE BUDGETS ON THE BUDGET OFFICE AND I CAN SAY THE BUDGET THE BUDGET UP UNTIL SEPTEMBER, THE BOARD RECOMMENDED TO THE BOARD TOMORROW, WE'LL HAVE CHANGES IN THERE CERTAINLY SOMETIMES WHEN I SAY IN THIS CALENDAR THAT AUGUST IS THEIR DROP DEAD PICK IF YOU GUYS WANT TO MAKE IT TO THE, THAT'S FANTASTIC, THERE'S A LOT OF CONSENSUS. I LISTENED AS WELL AND I THINK ONE OF THE POINTS IRVING MADE ARE RIGHT ON BUT I DON'T HAVE ANY INDIVIDUAL COMMENTARY ON IT. SO TODAY WE CAN WORK ON THE CONSENSUS AND BRING A BALANCED BUDGET TO AUGUST AND WE'LL BE AHEAD OF THE GAME BY 30 DAYS. JUST KIND OF GOING THROUGH THIS TODAY WE THOUGHT WE CAPTURED FROM THE TDC COMMENTARY IN JUNE, AGAIN, NOT FULL CONSENSUS AND WE'LL GO THROUGH THAT TODAY. 
          LINE ITEM BY LINE ITEM, WE WOULD RECOMMEND THAT AUGUST BEAT A DROP DEAD BUT WE WON'T STOP YOU FROM DOING IT TODAY. 
          IN SEPTEMBER, THE BOARD WILL ADOPT THE BUDGET THROUGH TO HEARINGS AND THEN JUST WE KEEP PUTTING THIS UP HERE THERE'S A NOVEMBER REFERENDUM RELATED TO PROPERTY TAX AND ALTHOUGH THIS IS TOURIST DEVELOPMENT TAX THERE'S A RELATION THERE. 
          THERE'S ABSOLUTELY RELATION, IT'S A GOVERNMENT REVENUE AND THIS TDC DOES PROVIDE A RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS. THE BOARD OF COUNTY COMMISSIONERS DOES MAKE THE FINAL ON THIS. 
          SO WITH REFORM PASSES THERE MAY BE REVISIONS TO THIS BUDGET AND COUNCIL NEEDS TO UNDERSTAND THAT MOVING FORWARD. 
          WE'RE STILL WITHIN THE 3% FOR NEXT YEAR WE'RE AT 3% FOR THIS YEAR. WE'RE NOT AT 3% YET, STILL ABOUT 2.7% TRENDING FOR THIS YEAR. I HOPE JUNE IS A GOOD ONE I HOPE JULY AUGUST CONTINUING ON IS BETTER HERE WE WOULD ADJUST THE BUDGET IF WE SEE OUR REVENUES COMING IN HIGHER WE'LL ADJUST FOR THIS YEAR OR WHAT WE PROJECT AND THEN WE CAN CERTAINLY ADJUST FOR 27 AS WELL. RIGHT NOW WE'RE COMING IN AT 2.7% STILL SO WE HAVE PROJECTED FOR THIS YEAR 3% AND WE KEPT THE REVENUE FOR NEXT YEAR AT 3%. IRVING DID A GOOD JOB OF KIND OF SUMMARISING THIS BUT THERE ARE -- TWO OF THE CATEGORIES WHAT WE HEARD WAS WE WANTED TO MAINTAIN CERTAIN FUNDING IN CATEGORY ONE AND TWO. WE DIDN'T SOLVE BUT WE PUT THE MATH AND EXPENSES THERE AND NO WAY WE COULD FIGURE OUT A WAY TO GET THE REVENUE. SO WE'RE IN A DEFICIT IN CATEGORY ONE AND TWO. WE DO HAVE RESERVE AMOUNTS IN THREE AND ACTUALLY WE HAD CONVERSATIONS ON THAT RESERVE THE RESERVE ACTUALLY NEEDS TO BE BUMPED UP THERE. 
          IT'S A BOARD, IT'S NOT A REQUIREMENT BUT THERE'S A BOARD RECOMMENDATION TO MAINTAIN TWO YEARS OF RESERVE IN THERE. 
          THERE'S A DEBT SERVICE PAID OF RECENT ISSUANCE RELATED TO TERMINAL FIELDS PARK THE PARK STARTED BEING CONSTRUCTED USING BONDS AND THE COMMISSION HAS SAID THE BONDS WERE ISSUED, THAT THERE WOULD BE NO PROPERTY TAXES UTILISED. 
          SO PART OF THIS, BECAUSE IT'S A TOURNAMENT FIELD, WOULD USE CATEGORY THREE REVENUES AND WE NEED TO GET THAT UP ACTUALLY BY THE END, CLOSER TO 750,000. CATEGORY FOUR HAS ABOUT $77,000 AND ASSETS ABOUT $3.2 MILLION AND KIND OF RUNNING PARALLEL TO THE MAYOR SWEENEY'S COMMENTARY ON RESERVES THAT RESERVE REALLY IS AT A STRONG LEVEL FOR A NUMBER OF BEACH WHERE NOURISHMENT PROJECTS THAT ARE IN THERE AS WELL IN RECENT PAST WITH THE TOURIST DEVELOPMENT TAX. 
          IT ALLOWED ELIGIBILITY FOR EXPANDED ELIGIBILITY FOR BEACH AND PARTICULAR LIFEGUARDS SO WE'RE UTILISING MORE OF CATEGORY 
          [01:20:03]
FIVE FOR FUNDING PUBLIC SAFETY ON OUR BEACHES AS WE BRING TOURISTS INTO -- ON TO THOSE BEACHES. 
          SO I THINK WE KNOW WHAT ONE AND TWO ARE ABOUT. 
          I THINK WE TARGETED WHAT'S THE CONCERNED AREAS ARE. 
          I HIGHLIGHTED IN GREEN WHERE WE WERE -- I. SHOULD SAY THE COUNCIL IS TRYING TO GET, TRYING TO GET THE TARGETS -- I SAY FOR THE VCB FLAT BUDGET TO 2026. I'M SURE THE COUNCIL WOULD LIKE TO POSSIBLY EXPAND THAT IF POSSIBLE BUT IN THE VERY LEAST, THE TARGET FOR THIS DISCUSSION WAS TO GET IT TO 2026 LEVEL. 
          SIMPLY WE PUT IT AT THAT LEVEL, THE REVENUES HAVE NOT CHANGED SO THAT RESULTED IN ABOUT A $500,000 DEFICIT. 
          THIS IS NOT ONE IF WE WANT TO GO THROUGH, IS THERE ANYTHING IN THIS PARTICULAR CATEGORY SINCE WE'RE GOING LINE ITEM BY LINE ITEM AS TO WHAT WE WANT TO LOOK AT FOR REDUCTIONS BECAUSE REVENUES ARE FAIRLY STATIC AT THIS POINT SO WAS THERE A PARTICULAR EXPENS OFFSET THAT THE COUNCIL WOULD LIKE TO LOOK 
          AT FOR CATEGORY ONE. >> IF YOU WOULDN'T EXPLAIN FOR ANYONE OTHER WHAT THE ADMINISTRATION COST IS. 
          I DON'T THINK ANYONE UNDERSTANDS. 
          >> IT'S AN INDIRECT COST THAT MANY OF THE GOVERNMENT FUNDS WILL PAY INTO THE GENERAL FUND. THIS HAPPENS ACROSS MUNICIPALITIES, COUNTIES FOR VARIOUS SERVICES INCLUDING LEGAL ADVICE ON THE USE OF THIS FACILITY FOR EXAMPLE, IT'S AN INDIRECT COST AND WE SPLIT IT ACROSS ALL FIVE CATEGORIES. 
          >> THANK YOU. >> I THINK THIS IS WHERE -- CAN WE SHIFT PART OF THE COST OF THE CONTRACT OUT OF THIS CATEGORY 
          INTO ANOTHER CATEGORY? >> WITH CONSENSUS FROM THIS COUNCIL, YES, WE CAN TALK ABOUT THAT BUT WE WOULD NEED TO BALANCE SOMEPLACE ELSE BUT THAT CONVERSATION -- 
          >> THERE'S NOWHERE ELSE TO CUT IN THIS CATEGORY OTHER THAN CUTTING THE MARKETING BUDGET WHICH I THINK WE'VE ALL BEEN CLEAR WE DON'T WANT TO DO THAT. THAT'S THE ONLY PLACE WHERE WE CAN SHIFT SOME OF THOSE COSTS TO MAKE THIS FUND WHOLE. 
          >> ANY OTHER COMMENTS ON? WITH . DO WE HAVE CONSENSUS ON THAT? [INDISTINCT] [LAUGHING] 
          >> LET ME ASK, IS THERE A VOTER CONSENSUS FROM THE COUNCIL? 
          >> IF THEY HAVE UNANIMOUS CONSENSUS, THAT IS FINE, IT'S ENOUGH BECAUSE WE'RE GOING TO BE CONSTRUCTING THE BUDGET AND IT'S ENOUGH FOR US. IF THERE'S ANY DISSENT, THEN WE 
          NEED TO GET A VOTE. >> OKAY. 
          >> ANYBODY OPPOSED? THAT STRATEGY? 
          >> MAY I FOLLOW UP WITH -- ARE WE TALKING TO BALANCE OR THE ENTIRE APPROPRIATION THAT IS IN THERE? IS THERE A WILL FROM THIS COUNCIL? 
          >> MY RECOMMENDATION IS IT'S A STAGGERED APPROACH BECAUSE I THINK IT'S TOO MUCH SHOCK TO THE SYSTEM TO DO EVERYTHING. 
          IF WE COULD GET THE VCB WHOLE TO WHERE WE WANT -- I. THINK THE INTENT IS OVER THE NEXT YEAR, TO HAVE IT ALL LIVE IN ONE SPOT. 
          I THINK IT'S THE MORE REASONABLE THING RATHER THAN SHOCKING THE 
          SYSTEM 100%. >> AGAIN, LOOKING FOR CONSENSUS 
          ON THAT. >> I WOULD AGREE WITH THAT. 
          >> LOOKS LIKE WE BASICALLY CAN CUT IT IN HALF AND THEN FULLY FUND, THAT'S WHAT THE DEFICIT IS ABOUT HALF OF THE ALLOCATIONS. 
          SO IF WE WENT WITH 50% OF IT OR WHATEVER IT TAKES TO MAKE IT 
          WHOLE -- >> WE STILL HAVE ZERO IN RESERVES HEADING INTO THE NEXT YEAR IN THIS CATEGORY. 
          IS THAT CORRECT? >> THAT WOULD BE CORRECT. 
          >> THAT'S WHERE THE FEAR WOULD COME IN. 
          >> YES. THAT MAKES ME NERVOUS. 
          >> GOOD. CATEGORY TWO, VERY SIMILAR EXERCISE. THE COUNCIL'S DIRECTION WAS THE FLIGHT CULTURAL COUNCIL CONTRACT, THE 1.4 AND TO BRING THE ACH GRANT UP TO 800,000, WITHOUT PUTTING A RESERVE IN 
          [01:25:02]
THERE, ABOUT $230,000 -- ALMOST $214,000 DEFICIT. 
          LOOKING FOR CONSENSUS. >> I THINK WE CAN PROBABLY LOOK AT THE CONTRACT, BUT I BELIEVE SOMEONE PROVIDED AN UPDATED BUDGET WITH SOME COST SAVINGS FOR HIS BUDGET. 
          I THINK IF I LOOKED AT IT CORRECTLY AND OTHER THINGS UP, IT WAS SOMEWHERE BETWEEN 50 AND 70000. 
          I DON'T KNOW IF THAT IS CORRECT FROM WHAT WAS ORIGINALLY PROPOSED. SO IF WE COULD JUST MAKE SURE THAT HIS UPDATED BUDGET IS REFLECTED IN THIS NUMBER THAT WILL HELP WITH SOME SAVINGS AS WELL. 
          >> THANK YOU MAYOR. EXECUTIVE DIRECTOR OF THE COUNCIL. I DID GO AHEAD AND DO AN UPDATED BUDGET BASED ON THE NUMBERS PUT FORTH LAST MONTH. 
          I WANTED TO DEMONSTRATE A COUPLE OF THINGS. 
          YEAR OVER YEAR ARTS AND CULTURE AND HERITAGE HAS TAKEN A HIT IN THIS BUDGET CYCLE. HAVE ONLY BEEN HERE FOR TWO COLLECTIVELY -- ABOUT $100,000 AND I BRING THIS UP BECAUSE MY LITTLE $46,000 THIS YEAR IS PENNIES VERSUS SOME OF THE OTHER THINGS. BUT WHAT I DID IS IF I WENT BACK, WE HAD SOME COST SAVINGS IN OUR BUDGET BY COMPLETING A STRATEGIC PLANNING PROCESS AND WE'RE GOING TO LOOK AT THAT SAVINGS AS A WAY TO SHOW THEM IN SOME AREAS IF I WERE TO BACK UP SOME OF THAT GROWTH, IT WILL HELP IN THE BUDGET PROCESS. 
          SO YES, I CAN BRING ABOUT ABOUT 40,000 IN OPERATIONAL. 
          THE ADDITIONAL WAS FOR THE ACH GRANT POOL AND I'M ALWAYS GOING TO ADVOCATE FOR ADDITIONAL DOLLARS THERE. 
          THIS IS GOING TO BE PART OF MY PRESENTATION OUR GRANT POOL THIS YEAR FOR FISCAL 27 HAS 27 REALLY STRONG YEAR ROUND ATTRACTIONS AND ONE OFF EVENTS HERE COLLECTIVELY THEY BRING IN 500,000 VISITORS. COLLECTIVELY THEY HAVE $12 MILLION IN OPERATING BUDGETS. 
          SO WHEN WE THINK ABOUT 600 GRANT GETTING DOLED OUT IN A GRANT PROCESS THAT TAKES MY ORGANISATION SIX MONTHS A YEAR FULL TIME TO DO, DOES THAT UP AND HAVE A HUGE IMPACT. 
          SO MY OPERATING BUDGET I CAN TAKE THAT HIT THIS YEAR. 
          L PLEAD WITH YOU TO MAKE THAT STOP, BUT IF YOU CAN DO ANYTHING WITH THE ACH GRANT POOL, IT'S SO MEANINGFUL AND IT DOES HAVE THAT 
          RETURN ON INVESTMENT. >> SO THE 1.4 MILLION IN THE BUDGET PROPOSED IF WE CUT IT BY THE 460 THAT WOULD STILL GIVE YOU THE ADDITIONAL BRING IN 800,000 UP FOR THE ACH GRANTS. 
          SO WE'RE KEEPING THAT NUMBER WHOLE, JUST REDUCING THE 1.4 BY 
          46,000. >> TAKING ON THE 135-5230 TO 
          MATCH THAT RECOMMENDATION. >> SO JUST SO IT'S CLEAR LOOKING AT THIS, IF WE DO THE 213 DEFICIT IS $46,000 LESS. 
          I JUST WANTED TO MAKE SURE WE'RE ON THE SAME PAGE. 
          >> I WOULD WOULD ALSO LIKE TO PUT A PLUG -- I. DON'T KNOW IF IT LIVES WITHIN MR. POTTS'S BUDGET OR POSSIBLY IN CATEGORY FIVE I COULD BRING IT UP WHEN WE GET THERE, I WOULD, YOU KNOW, THE BEACHES -- THE 32010 AREA CODE DOES GENERATE A THIRD OF THE TDC DOLLARS AND WE CERTAINLY DO NOT GET A THIRD OF THOSE DOLLARS BACK INTO THE BEACHES ASSET BY]ST. AUGUSTINE BEACHES ASSETS. SO I KNOW THAT MR. POTTS IS WORKING ON A PLAN TO FINISH OFF THE OLD CITY HALL BUILDING WHICH IS A LANDMARK BUILDING HAS HISTORIC DESIGNATION TO IT FOR THE WAIT INS. THEY'VE DONE AN INCREDIBLE AMOUNT OF WORK ON THAT BUILDING AND THEY HAVE GOTTEN A FEDERAL GOVERNMENT GRANT FOR $750,000 TO FINISH THE SECOND FLOOR OF THAT BUILDING IS GOING TO COST MORE THAN THAT, BUT THEY ARE WORKING ON AN OPERATIONAL PLAN FOR THAT SPACE. 
          AND SO I WOULD LIKE TO MAKE THE ARGUMENT, AND I KNOW THE BUDGET IS TIGHT, I WOULD LIKE TO MAKE THE ARGUMENT TO ALLOCATE SOME AMOUNT OF TDT DOLLARS TOWARDS THAT PROJECT. 
          IT'S A CULTURAL ASSET IN OUR COMMUNITY AND SERVES AS A CENTER FOR THE ARTS FOR THE BEACH. WE HAVE THE ART ASSOCIATION IN THERE CURRENTLY AND THE DANCE COMPANY AND THE PLAN FOR THE UPSTAIRS IS TO PROVIDE ADDITIONAL ARTIST SPACE AND POSSIBLY EVENT SPACE SO IT IS AN ARTS, CULTURAL, AND HERITAGE ASSET AT THE BEACH SO I WOULD LOVE TO SEE DOLLARS ALLOCATED 
          [01:30:02]
THERE IF WE CANNOT MAKE IT WORK FOR THIS YEAR, I UNDERSTAND IT'S LATE IN THE GAME BUT I WOULD LIKE TO MAKE A PLUG FOR NEXT YEAR'S BUDGET AND THANK MR. POTTS FOR HIS WORK ON THAT 
          PROJECT. >> ANYTHING ELSE ON THE 
          CATEGORY? >> I AM STILL SEEING A NEW LINE IN HERE FOR HISTORICAL STATUES THAT IS SOMETHING THAT COULD BE PUT ON HOLD SINCE WE ARE TRYING TO MAKE SURE THAT, LIKE JEFF SHARED, OUR PART IN HISTORY, INDUSTRY HERE, AND WE DO GENERATE A LOT OF INTEREST IN WHAT WE DO, THE PEOPLE WHO COME, AND SO IF WE COULD KEEP MORE FUNDS THERE INSTEAD OF CREATING SOMETHING THAT'S KIND OF STATIC AND NEW, MAYBE SAY BEFORE ANOTHER YEAR BECAUSE WHEN IT WAS FIRST INTRODUCED, IT WAS INTRODUCED AS SOMETHING THAT WOULD NOT COST US ANYTHING FROM THIS BUDGET ITEM. AND ALSO, ON THE SAME -- THE ST. 
          JOHNS COUNTY CULTURAL EVENTS, I KNOW IT'S A CONTRACTUAL THING, BUT I'VE NEVER SEEN ANY BUDGET OTHER THAN WHAT WE GIVE TO THEM, ANY ACCOUNTING FOR AUDITING OF WHAT THEY'RE ACTUALLY DOING. 
          AND I'VE BEEN HERE FOR FOUR YEARS. 
          >> I WILL ADDRESS THAT, BECAUSE I AM AN ADVOCATE OF THE ACH, BUT ALSO FOR YEARS, WE HAVE BEEN GIVING TO THE SAME ORGANIZATIONS AND IF WE REALLY WANT TO GET INTO AN ROI ON A LOT OF THESE, IT'S OUT OF THE KINDNESS OF OUR HEART, WE ARE NOT GETTING A ROI. 
          THE STATUES ARE CREATING SOMETHING NEW WHICH NEEDS TO HAPPEN. WE NEED TO CONSTANTLY EVOLVE. 
          WE ARE A HISTORIC CITY AND IT NEEDS TO HAPPEN AND WE ARE TALKING ABOUT $30,000 ON AN $800,000 PROJECT AND I WILL CHALLENGE THAT TO ANY OF THOSE THAT ARE AGAINST THAT BECAUSE I KNOW THAT THIS IS SOMETHING THAT I SEE ACTIVELY HAPPENING EVERY 
          SINGLE DAY IN OUR CITY. >> MAY I ADD TO THAT? I DO NOT WANT TO LOSE ANY FUNDING OUT OF THE HISTORICAL STATUES BECAUSE I JUST WANT TO GO BACKWARD A LITTLE BIT AND THAT WAS WHEN WE TALKED ABOUT PUBLIC ART AND IT WAS SOMETHING THAT THIS BOARD DID AGREE THAT WE NEEDED AND I'M VIEWING THIS AS A HYBRID. I MEAN, ONE OF THE THINGS WE ADDED TO THE PUBLIC ART COMPONENT WITH THIS INITIATIVE WAS SOME KIND OF EDUCATIONAL COMPONENT TO THE ART AN TO ME, THIS CHECKS BOTH BOXES AND IS A LONG TIME COMMITMENT FINALLY BEING ACTUALIZED WHICH I WOULD LIKE TO THANK YOU FOR THAT INITIATIVE. BUT I REALLY WOULD NOT LIKE TO SEE US CUT THAT AT ALL. IT IS SOMETHING YOU LIKE I SAID, YOU KIND OF HAVE TO BRING NEW THINGS, FRESH THINGS, AND YOU CAN ACCOMPLISH THE EDUCATION AND THE ART IN PUBLIC WITH THIS PROJECT. IT'S REALLY ABSOLUTELY THE PERFECT PROJECT. I'M NOT OPPOSED TO LOOKING AT THE A CH GRANTS A LITTLE HARDER. I THINK WE ALWAYS SHOULD LOOK AT THOSE A LITTLE BIT HARDER. BUT I REMEMBER, I'M OLD ENOUGH TO REMEMBER WHEN THE TDC FIRST STARTED, I THINK IT WAS A DIFFERENT BOARD, WE DID NOT HAVE THIS BOARD. 
          BUT THERE WAS ALWAYS -- BECAUSE I WAS AT THE LIGHTHOUSE WHEN THEY WERE APPLYING FOR GRANTS. AND THEY WERE LIKE, WE ARE NOT GOING TO FUND YOU YEAR AFTER YEAR AFTER YEAR. 
          WE WENT THROUGH SO MANY ITERATIONS OF THAT DISCUSSION OVER THE YEARS AND IT LOOKS LIKE WE HAVE KIND OF FALLEN INTO A -- FALLEN INTO THAT PRACTICE. AND WE ARE NOT, I KNOW WE ARE LOATHE TO GET DOWN IN THE DETAILS OF INDIVIDUAL PROJECTS AND THERE IS AN ORGANIZATION TO DO THAT FOR US, THERE'S A BOARD TO DO THAT FOR US BUT WE REALLY HAVE INSISTED THAT WE NEED TO BE MORE FRUGAL WITH HOW WE SPEND THESE ORGANIZATIONS THAT COME 
          BACK YEAR AFTER YEAR AFTER YEAR. >> 20 YEARS AGO, AND I AM OF THAT SAME AGE BRACKET, 20 YEARS AGO, WE ACTUALLY HAD A TIME LIMIT ON HOW LONG YOU COULD DRAW FROM THAT ACCOUNT AND THAT WENT AWAY AND CHARLES AND IRVING, YOU WERE AROUND AT THAT SAME TIME. 
          SO I'M A BIG FAN OF THE ACH, BUT WE NEED TO HAVE SOME OF THESE 
          [01:35:01]
GROUPS AND THERE'S NO ONE IN THIS ROOM RIGHT NOW, BUT THERE'S A GROUP THAT COLLECTED MANY, MANY YEARS AND OUR ROI NEVER REALLY WAS THERE. AND THEY COLLECTED A BIG NUMBER, SO I THINK THOSE THAT ARE WORKING HARD AND DOING THE RIGHT THING, WE MIGHT NEED TO LOOK AT THAT AGAIN. 
          >> SO MY COMMENT WOULD BE THAT WE NOT LUMP EVERYBODY TOGETHER IF IN THIS CATEGORY BECAUSE THERE ARE A LOT OF GREAT ORGANIZATIONS THAT ARE DOING WONDERFUL THINGS, WONDERFUL FESTIVALS THROUGH THIS AREA. YOU KNOW, WE SIT ON THE HISTORICAL SOCIETY. PEOPLE COME HERE FOR THOSE FESTIVALS. THEY COME TO VISIT OUR MUSEUMS AND THEY STAY TO VISIT OUR MUSEUMS. I CAN'T TELL YOU HOW MANY PEOPLE I HAD THAT WE GIVE OUT MAPS AND OTHER INFORMATION. I CAN'T KEEP THE BLACK HERITAGE TRAIL GUIDES IN STOCK IN OUR MUSEUM BECAUSE PEOPLE WANT TO GO TO DIFFERENT PLACES AND SEE THINGS THAT ARE GOING ON. 
          SO I THINK THAT WE HAVE A LOT OF HISTORY HERE. 
          I DON'T THINK THAT JACK WHEN I SAY I DON'T THINK THIS SHOULD BE IN THE BUDGET FOR THIS YEAR, I JUST DON'T THINK IT SHOULD BE IN THE BUDGET FOR A YEAR WHERE WE OPPOSITE -- OPERATE WITH A DEFICIT AND WE ARE OFFERING SOMETHING BRAND NEW THAT CAME TO THE TABLE THAT WAS NOT GOING TO BE A PART OF THE BUDGET. 
          THAT'S THE WAY IT WAS INTR INTRODUCED. 
          AND I THINK WE SHOULD HAVE THAT MUCH INTEGRITY TO SAY IF WE SAY IT'S NOT GOING TO DO THAT, HOW MANY STATUES CAN YOU GET FOR $30,000? PROBABLY NOT EVEN ONE. 
          >> YOU CAN'T GET ONE, AND THAT'S WHY IT'S CALLED A PARTNERSHIP HERE THAT'S WHY IT'S CALLED A PARTNERSHIP. 
          AND I DON'T THINK I MADE A STATEMENT IT'S NOT GOING TO BE IN HERE, I THINK I SAID I WAS LOOKING FOR ALTERNATIVES, I WAS LOOKINGAT ART IN PUBLIC PLACES. I WAS NOT INTENDING ON IT BEING IN THE BUDGET, BUT I ALSO DON'T HAVE THE POWER AS ONE PERSON UP HERE TO MAKE THAT DETERMINATION DID THE COUNTY ON WHERE IT'S 
          GOING TO BE. >> DOES THE COUNTY HAVE AN ART IN PUBLIC PLACES FUND, ISN'T THERE ALREADY A STATUTORY REQUIREMENT FOR SOME PERCENTAGE OF SOME REVENUE TO GO TOWARDS 
          ART IN PUBLIC PLACES? >> I DO NOT KNOW THE ANSWER TO THE STATUTORY REQUIREMENT. THERE IS AN APPROPRIATION THAT IS IN THE BUDGET AT THIS POINT, YES. 
          >> I KNOW THERE IS A STATUTORY REQUIREMENT, BUT I CANNOT REMEMBER EXACTLY WHAT THE PERCENTAGE OF, MAYBE IT'S NEW CONSTRUCTION AND IT DOESN'T APPLY, BUT THERE IS SOME STATUTORY REQUIREMENT. A CENTER THAT I USED TO WORK FOR TRIED TO REPEAL IT, AND TRIED TO RESIST. 
          SO MAYBE IN PREPARATION FOR THE NEXT MEETING IF WE COULD LOOK INTO THAT AND SEE IF THERE ARE ALTERNATIVE COUNTY FUNDS THAT COULD BE USED FOR THE STATUES IF THERE IS SOME SORT OF ART IN PUBLIC PLACES FUND THAT COULD BE USED ALTERNATIVELY I THINK THERE IS MERIT IN THE STATUES. BUT MAYBE IF THERE IS ALTERNATIVE COUNTY FUNDS AVAILABLE. 
          >> I JUST HAVE ONE -- >> I'M SORRY, I'M GOING TO RESPOND. AND THAT WAS MY ORIGINAL INTENT. 
          NOT KNOWING EXACTLY WHERE IT WOULD POSSIBLY COME FROM WITH MY ASK FOR THE COUNTY. I HAVE A SIMILAR ASK WITH THE CITY. THE CITY IS PUTTING IN THEIR BUDGET AT 2000. I DON'T KNOW WHERE IT'S GOING TO BE AND I AM ASKING THE COUNTY FOR THAT. 
          I KNOW WE HAD A CONSENSUS UP HERE LAST MEETING AND THERE WAS ONE PERSON WHO DID NOT WANT IT IN THERE. 
          SO USUALLY, THAT'S USUALLY THE WAY THE BOARD WORKS BUT I WILL 
          YIELD TO YOU. >> MY QUESTION WAS JUST, IT WENT FROM A SUGGESTION AND A PROPOSAL TO BEING IN THE BUDGET THAT WAS PRESENTED TO US LAST MONTH I DON'T KNOW WHAT THE PROCESS IS, HOW IT GOT TO BE A LINE ITEM IN OUR BUDGET YOU KNOW, YOUR INTRODUCTION OF IT AS AN IDEA OF A PROJECT THAT YOU WERE INTERESTED IN. BECAUSE WE DID NOT SAY WE WERE DEFINITELY GOING TO DO THIS AT THAT POINT. 
          >> I MET WITH COUNTY STAFF AND THEY FELT THAT THIS WAS THE BEST LOCATION FOR IT. I DID NOT MAKE A SUGGESTION AND PUT THIS IN THE TDC AND THE TDC CHAIR THAT WOULD NOT HAVE BEEN ETHICAL FOR ME TO DO, BUT COUNTY STAFF IS HERE WITH ME. 
          THEY CAN RECOGNIZE THAT THAT WAS MY CONVERSATION WITH THEM. 
          I KNOW WE DID HAVE A GOOD CONSENSUS WITH THE EXCEPTION OF YOU ON THESE STATUES. AND ONE OF THE STATUES NOW IRONICALLY WAS GOING TO BE IN FRONT OF YOUR MUSEUM SINCE THIS 
          CONVERSATION -- >> I'M NOT OPPOSED TO THE STATUES, I'M OPPOSED TO HOW THIS CAME ABOUT BEING IN THIS BUDGET BECAUSE PROCESS MEANS SOMETHING. AND I THINK IF WE ARE GOING TO CONTINUE TO BRING PET PROJECTS TO THE TABLE AND THEN THEY GO FROM BEING A PROJECT THAT WE TALK ABOUT TO SOMETHING THAT IS GOING TO BE A LINE ITEM IN OUR BUDGET THAT STAFF IS MAKING THE 
          [01:40:01]
DECISION ON, I DON'T THINK THAT THAT IS FAIR AS A DEMOCRATIC PROCESS THAT WE ARE SITTING HERE -- 
          >> AS A DEMOCRATIC PROCESS, WE WILL PUT IT TO A VOTE AND I WILL GLADLY TAKE IT OUT AND FIND A WAY TO MAKE THIS HAPPEN. 
          SO AS A DEMOCRATIC PROCESS, I WILL ASK THE BOARD IF THEY FEEL IT DOES NOT BELONG IN THIS TDC BUDGET.3 I HAVE NO PROBLEM MAKING THAT DECISION RIGHT NOW. 
          SO IF IT MAKES YOU FEEL BETTER AS A DEMOCRATIC PROCESS. 
          SO IRVING, DO YOU HAVE A PROBLEM WITH THIS 30,000 BEING IN THE 
          BUDGET FOR THE STATUES? >> I REALLY HAVE NOT DONE ENOUGH -- I AM SORRY. I REALLY HAVE NOT DONE ENOUGH RESEARCH TO SEE IF IT'S APPROPRIATE OR NOT. 
          BUT I DO SUPPORT HAVING PUBLIC ART HERE SO I THINK WE SHOULD FIND MONEY AND I REALLY LIKE THE SUGGESTION OF SEEING IF WE COULD PULL IT FROM ANOTHER FUND BECAUSE WE STILL HAVE THE OTHER SIDE OF THE COIN AS WE ARE MOVING MONEY OVER FOR, WE ARE STILL GOING TO HAVE TO FIND HOW WE BALANCE THE BUDGET. 
          SO IF WE COULD FIND $30,000 AND STILL HAVE WHAT WE WANT TO ACCOMPLISH, THEN IT IS A WIN-WIN AND I WOULD LOVE TO GO TO THAT DIRECTION AND I SUPPORT THE PUBLIC ART. 
          >> I AGREE WITH IRVING. I THINK IT'S IMPORTANT TO THE 
          ARTS AND WE SUPPORT IT. >> CHARLES? 
          >> I WOULD ABSOLUTELY SUPPORT IT. 
          I THINK IT'S ONE OF THE BEST IDEAS I HAVE HEARD UP HERE ON THIS BOARD IN QUITE SOME TIME THAT ACTUALLY BECOMES PART OF MARKETING THIS DESTINATION IN ITSELF. 
          BECAUSE THE AMOUNT OF PEOPLE THAT WILL TAKE PICTURES ON THESE THINGS AND POST THEM TO THEIR SOCIAL MEDIA AND PROMOTE OUR DESTINATION IS INCREDIBLY SIGNIFICANT. 
          AND $30,000 IS A DROP IN THE BUDGET BUCKET. 
          IF THE COUNTY HAS A FUND THAT THEY COULD REPLACE IT WITH, I'M FINE WITH THAT. BUT IF NOT, I THINK IT'S FINE TO 
          LEAVE IT HERE. >> ALL RIGHT. 
          I THINK WE KNOW WHERE I AM AT. >> I THINK WE KNOW WHERE YOU ARE 
          AT. >> JUST TO BE PERFECTLY CLEAR, I'M NOT OPPOSED TO THE PROJECT, I'M OPPOSED TO IT BEING IN THIS 
          BUDGET. >> MY COMMENT WOULD BE KIND OF ALONG THE LINES OF WHAT I ALREADY SAID, WHICH IS MAYBE WHAT IS MORE APPROPRIATE IS TO CALL IT SOMETHING DIFFERENT, LIKE ART IN PUBLIC PLACES, BECAUSE THAT IS POLICY. 
          AND YOU HAVE OVER DESCRIBED IT MAY BE TOO MUCH INFORMATION. 
          IT COULD GROW AND BE DIFFERENT FROM THAT TO GIVE IT THE GENERAL TITLE OF ART IN PUBLIC. MAYBE IT'S JUST A TECHNICAL THING THAT WE COULD CALL IT THAT. 
          BUT I AGREE WITH WHAT WAS SAID. WHEREVER IT NEEDS TO COME, AS LONG AS WE KEEP SOME FUNDING IN THIS BUDGET FOR ART IN PUBLIC PLACES WITH AN ASTERISKS OF ALSO EDUCATIONAL. 
          >> EDUCATION IS VERY KEY TO THIS PORTION OF IT. 
          >> VERY KEY TO IT. >> IN MY VISION OF IT, IT WAS FOR THE KIDS TO HAVE THE QR CODE AND UNDERSTAND WHO FRANK BUTLER IS AND UNDERSTAND WHO FRANKLIN SMITH IS AND THOSE. 
          SO MAYOR -- MAYOR SWEENY. >> I SUPPORT THE PROJECT. 
          I SUPPORT IT BEING IN OUR BUDGET IF NO OTHER ALTERNATIVE FUNDING SOURCE FROM THE COUNTY COULD BE IDENTIFIED. 
          AND WHAT I WAS REFERENCING MAY ONLY APPLY TO STATE BUILDINGS SO I TAKE THAT WITH A GRAIN OF SALT. 
          >> I GOOGLED IT MYSELF AND IT DOESN'T APPLY TO WHAT WE ARE 
          DOING HERE. >> SOMETHING DIFFERENT ENTIRELY. 
          >> IF I COULD KIND OF -- A LOT OF DISCUSSIONS THIS IS KIND OF WHAT HAPPENS. I'M GOING TO KIND OF, WHAT I UNDERSTAND THE CONSENSUS IS IF I COULD GET A NOD OR A CONSENSUS HERE OKAY. SO ON THE CULTURAL COUNCIL CONTRACT, JEFF POTTS CAME UP HERE I THINK WE ARE COMFORTABLE FOR THE COUNCIL TO RECOMMEND THE 1355 -- THE AMOUNT. 
          THANK YOU. THE ACH GRANTS YOU LOOK TO RECOMMEND THE 800,000. I WILL JUMP TO HISTORICAL AND THAT SHOULD NOT SAY STATUTES, BUT STATUTES. 
          THE RECOMMENDATION OR THE CONSENSUS FROM THIS COUNCIL IS TO MOVE FORWARD WITH THAT PROJECT. 
          WE WILL START IN CATEGORY TWO. IF THE COUNTY HAS ANOTHER FUNDING SOURCE, WE COULD CERTAINLY LOOK TO THAT, BUT THE COUNCIL WOULD RECOMMEND IT IN THE 27 BUDGET AT THIS LEVEL AND WHATEVER THE BALANCE IS TO, THERE WILL BE ZERO RESERVE HERE AND WHATEVER THE BALANCE IS TO BALANCE THIS CATEGORY, WHATEVER THAT IS. IT IS PRIMARILY THE DIFFERENCE BETWEEN THE INCREASE IN THE ACH GRANTS THERE IS WHAT WE WOULD 
          [01:45:02]
TAKE OUT OF THE CULTURAL EVENTS CONTRACT, WHICH WE WOULD REALLOCATE TO CATEGORY FOUR UP HERE DID I GET EVERYTHING? 
          >> I THINK SO. >> MAY I ASK ONE OTHER QUESTION OF THE CULTURAL EVENTS CONTRACT? IS THERE AN ESCALATOR BUILT INTO 
          THEIR CONTRACT? >> THERE IS AN ESCALATOR IN 
          THEIR COTRACT, YES. >> WHAT IS IT? 
          >> IT IS A CP I. -- IT'S AN INDEX, I DON'T RECALL WHAT THAT INDEX IS, AND I CAN PROVIDE YOU WITH A COPY OF THAT CONTRACT 
          THAT REFERENCES THAT. >> WHEN IS THAT CONTRACT UP? 
          >> I CAN PROVIDE THAT TO YOU AS WELL. 
          >> I WOULD BE INTERESTED TO KNOW IN THE FUTURE AS WELL IF WE COULD TIE THE ESCALATION TO THE INCREASE IN OUR BUDGET SO THAT IS NOT EXCEEDING THE AMOUNT OF ADDITIONAL REVENUE THAT WE ARE TAKING IN FROM THIS TAX SO WE DON'T DIG OURSELVES FURTHER INTO A HOLE HERE MY HUSBAND WILL LOVE ME FOR SAYING THAT. 
          >> OKAY. SO WITH THE RECOMMENDATIONS AND THE CONSENSUS SO FAR, WE ARE APPROACHING CATEGORY ONE AND TWO, WOULD BE BALANCED. THIS WILL PUT FURTHER INTO CATEGORY FOUR, BUT BEFORE WE GET TO FOUR, WE WILL GO TO CATEGORY THREE HERE A COUPLE OF ITEMS IN THERE SINCE THE LAST MEETING, WE DID INCREASE A PROJECT IN THERE FOR THE BOAT RAMP DREDGING PROJECTS THAT YOU ARE GOING TO SEE AN INCREASE THERE. 
          WE ALSO CUT BACK ON THEIR CAPITAL IMPROVEMENT PROJECTS. 
          IF YOU RECALL IN JUNE WHERE WE BROUGHT CATEGORY THREE FORWARD, IT WAS REALLY, REALLY NOT IN A GOOD PLACE. 
          WE WERE IN A BIT OF A DEFICIT SITUATION SO I ALSO MENTIONED ON THIS THAT RESERVE WE ARE WORKING ON TO ACTUALLY BRING THAT RESERVE UP CLOSER TO THE 750 LEVELS SO WE WILL BE LOOKING AT OTHER ITEMS THERE. YOU COULD SEE ON THE REVENUE SIDE, THERE WAS A RECALCULATION ON FUND BALANCES AND SOME SAVINGS FROM 26 THAT WE ARE MOVING FORWARD, BUT THERE IS A $250,000 GRANT THAT THEY RECEIVED, I BELIEVE FROM, IS IT ANY NAVIGATION? IT'S A FIND GRANTS, AND THEN WE HAVE INCREASED THE TOTAL PROJECT UNDER THE WATERWAY ACCESS MAINTENANCE LINE SO THAT'S GONE UP BY 500,000. 
          THAT'S THE ESTIMATE OF THE COST ON THE PROJECT WITH 250 OF THAT COMING FROM FIND. THE OTHER PROJECTS WE REDUCED WERE SOME CIP PROJECTS, ABOUT 600,000 FOR -- WELL, THE 875 IN TOTAL AND WE WERE ABLE TO PUT THE REMAINDER INTO RESERVES SO WE WILL CONTINUE TO AGAIN STRIVE TOWARDS $750,000 RESERVE FOR CATEGORY. ANY COMMENTS FROM THE COUNCIL 
          RELATED TO CATEGORY THREE? >> YES, WALDRON PARK IS A HUGE PARK. WHAT'S THIS 1.5 GOING TO GET US? TO ME IT SEEMS LIKE IT'S NOT ANYWHERE CLOSE. 
          >> IT'S NOT. THAT PROJECT IS CLOSER, I THINK IT'S ESTIMATED BETWEEN 25 AND 30 MILLION. 
          WE ARE LOOKING AT DESIGN RIGHT NOW. 
          THERE IS SOME ROADWAY INFRASTRUCTURE COMING IN OFF OF I BELIEVE 312 TO BRING US INTO THE ENTRANCEWAY THERE AND IN THE NEXT, THERE'S A COUPLE OF ITEMS, BUT THE LARGEST COST WOULD BE TO BEGIN THE DESIGN START GETTING OUT TO THE PUBLIC AND GET FEEDBACK AS TO WHAT THAT PROJECT IS. 
          THAT 15 IS WHAT WE COULD GET AT A CATEGORY THREE. 
          IF YOU HAVE BEEN FOLLOWING SOME OF THE BOARD OF COUNTY COMMISSIONERS MEETINGS, THEY ARE UTILIZING SOME SAVINGS FROM SOME OTHER PROJECTS, PRIMARILY IN IMPACT FEES TO SUBSIDIZE THIS 
          1.5 MILLION TOWARDS THE DESIGN. >> HAT IS MY QUESTION, IF IT'S JUST FOR DESIGN WHEN WE -- WILL WE ACTUALLY HAVE HARD ITEMS RIGHT NOW HEART DESIGN SHOULD BE LESS THAN A MILLION DOLLARS, IT SHOULD NOT BE 1.5 FOR THE DESIGN UNLESS WE'RE TALKING ROADWAYS. 
          >> WE ARE TALKING ROADWAYS. I MEAN, THIS IS ALSO GOING TO 
          HAVE A BOAT RAMP. >> AND THAT'S HOW WE ARE ABLE TO SPEND THIS MONEY IS BECAUSE OF THE BOAT RAMP IN THE TOURISM SIDE BECAUSE IT'S NOT GOING TO HAVE TOURISM FIELDS. 
          MY THOUGHTS ARE IF IT'S JUST FOR DESIGN, WHEN WE HAVE HARD ITEM NEEDS. AND I LOVE THE WALDRON FAMILY. 
          THEY'RE VERY GREAT DEAR FRIEND THAT WE LOST. 
          [01:50:01]
BUT I THINK THIS IS WHERE WE MIGHT BE ABLE TO FIND THAT 752 RESERVES TO GET WHERE IT'S AT AND CUT THAT BACK. 
          BECAUSE I DON'T KNOW IF YOU KNOW THIS, BUT I'VE DESIGNED A COUPLE OF PARKS. AND IT DOES TAKE TIME. 
          IT TAKES ALL OF THOSE THINGS. BUT YOU DON'T HAVE TO PAY THAT MONEY UP FRONT. LIKE IF YOU CAN PAY THAT 1 MILLION, HAVE THE 500000 PAY THE OTHER. 
          AND THEN IN THE PROCESS OF THAT DESIGN, BUT I DON'T KNOW WHERE WE ARE AT IN THE PROCESS IS MY QUESTION, SO I THINK THERE IS SOME SAVINGS IN THAT PARK ITSELF WITH 1.5 IN THE DESIGN SIDE. 
          HAS IT ALREADY GONE TO RFP? >> NO, CHAIRMAN. 
          WE ARE ACCUMULATING DOLLARS TOWARDS THIS PROJECT AGAIN. 
          IT'S A 25 AND $30 MILLION ESTIMATE. 
          THIS WILL NOT BE FUNDED IN 27. THIS IS ACTUALLY WILL BE A DISCUSSION POINT TOMORROW IN THE RECOMMENDED BUDGET THAT THIS IS AGAIN SOMETHING THAT THE COUNTY PURCHASED A FEW YEARS BACK AND WE ARE SLOWLY WORKING TOWARDS THAT PROJECT, WE DON'T HAVE ACCUMULATED DOLLARS TO COMPLETE THIS PROJECT. 
          >> AND THIS IS WHERE I'M SAYING, I DON'T THINK THAT EXPENDITURE IS GOING TO HAPPEN IN 27 IF WE ARE ONLY IN THE DESIGN PHASE. 
          YOU HAVEN'T DONE THE RFP YET WHICH IS A SIX MONTH PROCESS. 
          AND THEN YOU GET INTO DESIGN WITH DELIVERABLES. 
          I JUST DON'T I DON'T SEE THEM SPENDING THE 1.5 WITHIN THE 27 BUDGET FROM MY EXPERIENCE AND THAT'S WHAT I'M SAYING. 
          YOU ARE SAYING YOU ARE LOOKING FOR A RESERVE. 
          I SAY YOU GIVE THEM A MILLION DOLLARS FOR THAT DESIGN FOR 27 BECAUSE IT'S GOING TO TAKE THE COUNTY PROCESSES IS NOT FAST FOR A REASON AND YOU DON'T GET THAT TOO FAR FROM THE CENTER. 
          I'M SAYING, WHEN YOU SAY THAT YOU'RE LOOKING FOR SOME RESERVE 
          MONEY -- >> YOU ARE LOCATING IT FOR ME. 
          >> YES. IT STILL STAYS IN THAT BUDGET, BUT YOU ARE LOOKING FOR THAT RESERVE MONEY. 
          AND AS IT IS EXPENDED, YOU HAVE TO GET INTO RESERVES, IT IS 
          THERE. >> YOUR RECOMMENDATION WOULD BE TO ESTABLISH THE RESERVE AT THE CORRECT LEVEL BY OFFSETTING THAT 
          WALDRON PARK CFP PROJECT. >> THAT IS MY PROCESS. 
          >> YOU RECOMMEND TAKING IT DOWN FROM 1.5 TO ONE. 
          >> 1.5 TO ONE BECAUSE I THINK THAT'S A MORE REALISTIC SPEND IN 27. STILL NOT HURTING THE PARK PROJECT, BUT ALSO GETTING YOU TO THE LEVEL WHERE YOU ARE AT YOUR 
          COMFORTABLE RESERVE. >> I THINK IT'S REALLY A GOOD POINT, IT'S CLARIFICATION AND I AGREE WITH TROY HERE. 
          >> OKAY. IS EVERYONE GOOD WITH THAT? 
          OKAY. >> CAN I ALSO ASK WHILE WE ARE IN CATEGORY THREE ABOUT THE SPORTS MARKETING ADVERTISING, WHAT EXACTLY THAT EXPENSE IS AND WHAT THE EQUIPMENT EXPENSE IS? 
          >> CHEER CHEER, LET ME PULL SOME OF THIS UP HERE -- SURE, LET ME PULL SOME OF THIS UP. BETH, IF YOU WANT, I CAN TELL 
          YOU ON THE MAINTENANCE SIDE. >> YES. 
          >> THOSE ARE FOR THE TOURNAMENT FIELDS, THOSE ARTIFICIAL TURF FIELDS HAVE MAINTENANCE TO THEM THAT IS WHERE THE MAJORITY WERE 
          A LOT OF THE -- >> I'M FINE WITH THE MAINTENANCE, I'M JUST ASKING ABOUT THE ADVERTISING. 
          >> I'M SORRY. I THOUGHT YOU WERE ASKING ABOUT 
          THE MAINTENANCE. >> THE SPORTS MARKETING ADVERTISING FOR ALMOST 32,000 AND THEN THE EQUIPMENT LINE. 
          THE EQUIPMENT LINE WENT UP ALMOST 3000. 
          I'M JUST CURIOUS. >> THAT FALLS INTO MAINTENANCE. 
          >> FOR EQUIPMENT LINE? >> YES. 
          >> YES, YOU HAVE ARTIFICIAL -- YOU HAVE THINGS YOU PULL BEHIND THE TRACTORS AND THEN THE TURF FIELDS THEMSELVES YOU WILL HAVE EQUIPMENT THAT'S ATTACHED WITH THAT. 
          >> TROY, THIS MAY BE A TIME TO LOOK A LITTLE MORE MACRO ON THIS BUDGET. IT MAY NOT BE SOMETHING WE COULD EXTRICATE -- EXECUTE THIS YEAR OR NEXT YEAR. 
          BUT WHEN I SEE SPORTS MARKETING, IF WE ARE GOING TO TRY TO GET RID OF REDUNDANCY, WOULD IT BE MORE EFFICIENT UNDER SUSAN AND THE GRANTS PROGRAM, THE PROGRAM, WOULD THAT MAKE MORE SENSE UNDER JEFF? AND I'M JUST THROWING THAT OUT. 
          I DON'T KNOW THE ANSWER. BUT AS WE WORK TOWARDS GETTING RID OF REDUNDANCIES, SHOULD WE THINK THIS THROUGH? 
          [01:55:01]
          >> I WILL AGREE WITH YOU ON THE MARKETING SIDE. 
          ON THE GRANT SIDE HERE IT IS SPECIFIC JUST LIKE THE ARTS PEOPLE THEY DON'T WANT RECREATIONAL PEOPLE VOTING ON THEIR STUFF. THE RECREATIONAL PEOPLE WON'T WANT THEM. THAT'S WHY WE HAVE THE RECREATION ADVISORY BOARD THAT GIVES US OUR RECOMMENDATIONS ON THAT INSTEAD OF IT GOING THROUGH JEFF. BUT ON THE MARKETING SIDE, I WILL AGREE, THERE IS REDUNDANCY THERE. 
          JESSIE, DID I STALL LONG ENOUGH FOR YOU? 
          [LAUGHTER] >> WHAT COLOR PAINT WORKS BEST 
          FOR THE PARK? >> ON TURF FIELDS, YOU HAVE 
          THREE DIFFERENT COLORS. >> I COULD GET TO THE EQUIPMENT. 
          SO EACH YEAR, IT'S A SPECIFIC REQUEST SO IT GOES UP AND DOWN. 
          IT IS SPECIFICALLY A COMMERCIAL FURROW MOWER WHICH IS WHAT THAT IS. SARA, IF YOU WANT TO SPEAK TO 
          THE ADVERTISING APPROPRIATION. >> GOOD AFTERNOON, TARA MEEKS. 
          THE ADVERTISING IN THIS CATEGORY IS SPECIFICALLY FOR THE PARKS AND RECREATION DEPARTMENT STAFF TO MARKET THEIR OWN EVENTS SO LIKE WHEN THEY DO EVENTS AT THE GOLF COURSE, THEY WILL MARK IT AND PUT OUT THEIR OWN MATERIALS FOR THAT EVENT ITSELF. 
          >> SO IT'S PRINTED MATERIAL, WHAT THEY PUT OUT? 
          >> YOU CAN HAVE PRINTED MATERIAL. 
          POSTERS ON THE WALLS AND THINGS, BUT IT COULD ALSO BE HANDOUTS AND BROCHURES AND THINGS LIKE THAT. 
          >> I WAS THINKING IT WAS EVENTS ADVERTISEMENT. 
          >> A LOT OF TIMES IT WOULD BE FOR AN EVENT SO A LOT OF TIMES AT THE GOLF COURSE THEY USE A LOT OF FUNDS AT THE GOLF COURSE ITSELF. THEY WILL GO AHEAD AND DO SOME OF THEIR OWN ADVERTISING FOR THEIR OWN EVENTS. 
          >> SO IT'S COMPLETELY DIFFERENT FROM WHAT SUSAN DOES. 
          SO IT'S NOT REDUNDANT. >> , YES, IT IS NOT SOMETHING THAT SUSAN IS ACTIVELY MARKETING. 
          I DO NOT BELIEVE THAT THEY ARE MARKETING THE TOURNAMENTS AT THE 
          COUNTY GOLF COURSE. >> DO YOU KNOW ABOUT THE ACTUAL [INDISTINCT] OF THE $31,000 THAT WAS ALLOCATED? 
          >> WE COULD FIND THAT FOR YOU, THANK YOU. 
          >> BECAUSE SOMETIMES WE ALLOCATE THESE FUNDS AND THEY ARE NOT ACTUALLY USED SO I'M CURIOUS ABOUT THE WHAT THE ACTUAL SPEND 
          WAS. >> SO ABOUT $6500. 
          >> SO WE COULD FIND SOME SAVINGS THERE. 
          >> WE COULD. ARE WE DONE WITH CATEGORY THREE? 
          >> I WOULD LIKE TO MOVE THEN THAT WE REDUCE THE ADVERTISING 
          LINE DOWN TO 10,000. >> I HAVE A SECOND. 
          >> SECOND. >> ALL IN FAVOR? 
          >> I. >> DO WE NEED TO MAKE A MOTION 
          ON THE WALDRON ISSUE? >> AGAIN, IF YOU'VE GOT CONSENSUS AND COULD DO IT WITH CONSENSUS WE'LL HAVE ONE FINAL MOTION AT THE END RECOMMENDED BY JAY. 
          SO IF JESSIE NEEDS CLARIFICATION, HE WILL BE ASKING FOR CONSENSUS. IF THERE IS NOT CONSENSUS, THERE SHOULD BE A MOTION SO YOU COULD GET A PLURALITY OR A MAJORITY. 
          >> LET'S SEE IF WE HAVE CONSENSUS HERE ARE YOU GUYS GOOD WITH TAKING IT DOWN TO A MILLION AND COVERING THE RESERVE? 
          ANYONE OPPOSED TO THAT? >> I THINK WE HAVE CONSENSUS ON 
          THAT, JESSIE. >> THANK YOU. 
          I THINK WE ARE READY FOR CATEGORY FOUR. 
          >> OKAY, CATEGORY FOUR. THIS LOOKS LIKE ONE OF THE AREAS WHERE WE ARE GOING TO RESOLVE SOME OF THE TRANSFERS THAT WE PULLED OUT OF CATEGORY ONE AND CATEGORY TWO. 
          I'M GOING TO SAY THERE IS AN ERROR UP HERE. 
          THAT ERROR WOULD BE LINE ABOUT FIFTH ONE FROM THE BOTTOM. 
          THE VIC CHAMBER THAT IS ACTUALLY NOT THE VIC THAT'S A CHAMBER CONTRACT RELATED TO SOME OF THEIR OTHER ITEMS, IN PARTICULAR AS WAS IN THE PACKET AT THE LAST MEETING, 46,000 FOR DESTINATION PRODUCT DEVELOPMENT AND CONTENT. 15,000 FOR DIGITAL PLATFORM AND VISITOR POOLS, 34,000 FOR PROGRAM MANAGEMENT OR ADMINISTRATION, SO IT'S NOT VIC THAT IS THERE. 
          >> MR. CHAIRMAN, MAY I ASK JESSIE A QUESTION? 
          >> GO AHEAD. >> JESSIE, DO YOU KNOW WHEN THE CHAMBER CONTRACT EXPIRES? IT WAS THIS YEAR. 
          >> THE CURRENT CONTRACT EXPIRES SEPTEMBER 30TH OF THIS YEAR. 
          >> SO IN THEORY, THERE IS NOT A NEW CONTRACT. 
          [02:00:04]
          >> NO, THEY JUST HAVE A PRO PROPOSAL. 
          >> BACK TO YOU, JESSIE. >> THE LAST COLUMN THERE IS REFLECTIVE OF WHAT WE SAW WERE CONSENSUS CHANGES DEREK WE ADJUSTED THE CONTRACTUAL AUTISM CERTIFICATION RELATED AGAIN TO THE CHAMBER PRESENTATION. EVERYTHING ELSE IS PRIMARILY FLAT THERE, WE DID ADJUST THE VILANO FIREWORKS APPROPRIATION DOWN FROM 50 TO 35,000 IN LINE WITH THE CITY OF ST. AUGUSTINE BEACH. WE DID REDUCE THE OVERALL CHAMBER REQUEST FROM 180,000 DOWN TO 95,000 SINCE THE PRIMARY REDUCTION WAS THE VIC PROGRAM YOUR WE CONTINUE TO RECOMMEND THAT THE GIC AT THE PIER, NOT BE FUNDED NEXT YEAR AND THE STAFFING THERE WOULD BE COVERED THROUGH PARKS AND RECREATION'S CURRENT STAFF AND AT THIS POINT, WE HAVE A RESERVE OF ABOUT 77,000, BRINGING THE SJCCE CONTRACTS OVER WILL RESULT IN THIS CATEGORY TO BE IN A DEFICIT SITUATION HERE ANYONE WITH SOME OF THESE NUMBERS AS WELL BY ANY CHANCE? 
          >> OKAY, SO LOOKING FOR% RECOMMENDATIONS FROM THIS 
          COUNCIL. >> I HAVE A QUESTION FIRST, I AM STILL HAVING A HARD TIME WITH THE FIREWORKS HAPPENING CURRENTLY AT VILANO BEACH AS ON ST. AUGUSTINE BEACH. 
          IT'S NOT THAT THEY'RE A BAD IDEA, I JUST THINK IT'S REDUNDANT TO HAVE TWO EVENTS OF THE SAME THING THROUGH THE SAME BUDGET ON THE SAME NIGHT. THAT'S ONE AREA I WOULD LOOK AT. 
          THE SECOND AREA THAT SEEMS PRETTY OBVIOUS IS PLACE YOUR DATA. IF I'M NOT MISTAKEN, THERE IS ALSO PLACE OR DATA EXPENSE IN THE VCB BUDGET AND I THINK THAT'S ANOTHER REDUNDANT EXPENSE, OR IT MAY NOT BE REDUNDANT, BUT WE PROBABLY COULD CONSOLIDATE. 
          >> I WAS GOING TO SAY, CAN'T WE SHARE? 
          >> SO I AM THINKING WE MAY BE ABLE TO MAKE THAT SAVINGS. 
          I'M JUST LOOKING FOR THE LOW FRUIT BEFORE WE HAVE TO GET INTO ANY HARD DISCUSSIONS, BUT I THINK THOSE TWO AND THE PGA, THE MOST IMPORTANT QUESTION IS DO WE HAVE A CONTRACTUAL OBLIGATION 
          GOING INTO NEXT FISCAL YEAR SO >> AT THIS POINT WE HAVE ONE THROUGH THIS FISCAL YEAR'S END. THAT DISCUSSION WILL BE BROUGHT UP IN A NEW FISCAL YEAR BY THE COMMISSION IN SOME LEVELS. 
          SO AT THIS POINT, THAT'S A PLACEHOLDER WITH THE ASSUMPTION THAT THAT'S MOVING FORWARD. NOW WITH THE CONTRACT ITSELF, IT IS FOR $275,000 AND THE COUNTY HAS BEEN PURCHASING ADDITIONAL TICKETS, BUT I DON'T KNOW THE LEVEL, 50,000 FOR THE LAST COUPLE OF YEARS ON THAT. SO THAT'S WHAT THAT THROUGH 25 CHARLES AND THEY ASKED FOR THAT INFORMATION SO I ACTUALLY JUST WAS ABLE TO PROVIDE THAT EARLIER TODAY LOOKING AT THAT CONTRACT IT'S A 275 WITH THE ADDITIONAL 50 FOR TICKETS. 
          >> AND IT ENDS THIS YEAR. >> YES. 
          >> SO IT ENDS AT THE END OF SEPTEMBER. 
          SO THERE'S DEFINITELY ROOM TH THERE. 
          >> I GUESS, BASICALLY IT'S ENDED. 
          >> IT'S IN THE SPRING, SO I'M SURE WE HAVE PAID IT. 
          ALL RIGHT, JESSIE, DO YOU WANT TO GO THROUGH IT AND THEN WE 
          WILL TALK ABOUT. >> SURE, BROKE IT UP INTO TWO AREAS IF YOU WILL WE HAVE THE SALARY BENEFITS AND OTHER OPERATING COSTS THAT ARE THERE ON TOP AT THE 439. 
          SALARIES AND BENEFITS THAT ARE OPERATING, 63 OR A LITTLE LESS THAN 63,000, I MENTIONED THAT AT THE JUNE MEETING THAT WE WERE BRINGING THAT DOWN FROM WHAT LOOKS LIKE 668, THERE WAS AN 
          [02:05:02]
ERROR IN THERE. THAT CAPTURES A SMALL PORTION OF MY BUDGET A PORTION OF TARA ADMINISTRATIVE COST FOR RESEARCH AND PRESENTING HEARING BRIEFLY THESE MEETINGS. 
          >> I'M SORRY, IS THAT SALARY IN LINE, THAT SALARY AND BENEFITS 
          FOR ONLY THREE PEOPLE? >> IT IS... 
          >> IT IS. IT'S TO COMPLETE ENTITIES AND A 
          PARTIAL FOR TWO OTHER FTES. >> WE HAVE MOVING DOWN THE AUTISM CERTIFICATION AND WE SPOKE ABOUT THE PLACER DATA WHICH THE CITY OF ST. AUGUSTINE TWO DIFFERENT SHUTTLE SERVICES 100,000 EACH. THE CITY OF ST. AUGUSTINE FOURTH OF JULY IT'S 60,000 WE HAD TALKED ABOUT THE FIREWORKS FOR BOTH THE CITY OF ST. AUGUSTINE BEACH AND VILANO. 
          WE HEARD OF THE NIGHTS OF LIGHTS THERE THE CITY OF ST. AUGUSTINE IT'S 798.900. CITY OF ST. AUGUSTINE 50,000. 
          THE CHAMBER AT 15,000. THE VISITOR INFORMATION CENTER WE HAD DISCUSSIONS EARLIER AND THAT REMAINS AT THE 40,000 SPOKE ABOUT VISITOR INFORMATION CENTER THAT'S NOT FOR THE CHAMBER, THAT'S FOR THE REMAINING SERVICES FOR THE 95,000 PGA IS THAT THAT $325,000 AMOUNT. THE SJCCE CONTRACT IS IN THERE. 
          A LITTLE LESS THAN 1.5. THERE IS DEBT SERVICE THAT'S IN THERE 399,000. THERE IS A RESERVE OF 77,600. 
          >> I KNOW IT'S A SMALL NUMBER, BUT WHAT IS THE $15,000 THAT WE GIVE THE CHAMBER FOR NIGHTS OF LIGHTS? 
          >> THAT IS FOR A PROGRAM WHERE THE CHAMBER WORKS WITH LOCAL BUSINESSES TO OFFER A 50% OFFSET OF THE COST TO INSTALL NEW LIGHTS ACROSS THE TOP OF THE BUILDINGS THAT WE WERE ABLE TO ACTUALLY GO AND FILL IN THE HOLES AND PASTURES. 
          THEY FOCUSED PRIMARILY ON THE DOWNTOWN, THE HISTORIC DOWNTOWN AREA AND THEY HAVE ALSO LOOKED AT THE FIRST FEW HUNDRED FEET OVER THE BRIDGE OF LIONS AS WELL. 
          >> IS THAT BY REQUEST, IS THAT WHAT IT IS? OR DOES THE CHAMBER GO OUT AND SAY YOUR LIGHTS LOOK TERRIBLE? 
          >> IT'S NOT IF YOUR LIGHTS LOOK TERRIBLE NECESSARILY, IT'S IF YOU DON'T HAVE THEM. SO THE CHAMBER, WE ACTUALLY STARTED DOING THIS I THINK IN 2017 AND THE CHAMBER ORIGINALLY MET WITH A VARIETY OF DIFFERENT LOCAL GROUPS IN THE AREA AND THE DIRECTION WAS TO FOCUS FROM THE VERY CENTER OF TOWN WITH THE PLAZA AND WORKING YOUR WAY OUT IT WAS A PRIMARY FOCUS ON BUSINESSES THAT DID NOT HAVE LIGHTS. 
          SO ESSENTIALLY IF THE BUSINESS POOLS THEIR ELECTRICITY UP TO THE ROOF LINE THEN THEY WOULD WORK WITH THE DWARFS OF THE COSTS OF HAVING ITS ARCHITECTURE'S -- ARCHITECTS USE TO STRING THE LIGHTS ALONG THE TOP OF THE ROOF LINE. 
          >> THANK YOU. >> I DON'T THINK IT'S A BAD PROGRAM, HOWEVER, I'M NOT SURE IT REALLY MAKES SENSE TO LIVE WITH THE CHAMBER. I THINK OF ITS -- IT IS MORE OF A GRANTS PROGRAM. IT'S AN ARTS GRANTS PROGRAM. 
          BECAUSE I DON'T SEE WHERE WE ARE CONTROLLING QUALITY IN THEIR. 
          >> I LIKE THE PROGRAM. AND I BELIEVE HISTORIC TOURS ACTUALLY HAS A GRANT PROGRAM THAT THEY WORK WITH ALSO SO I WOULD LIKE TO SEE THEM WORKING TOGETHER ON THAT PORTION WITH THE REDUNDANCY PORTION THAT THEY ARE TALKING ABOUT. 
          >> ALL RIGHT, ARE YOU READY FOR COMMENTS? 
          >> YES. AND THE TARGET NUMBER WE ARE LOOKING FOR AND THAT WOULD INCLUDE IF WE LEVERAGED THE RESERVE BRING THIS OVER AND IN ORDER TO BALANCE THIS WE NEED ABOUT $630,000. IN REDUCTIONS. 
          WITHIN I'M ASSUMING CATEGORY FOR. 
          THERE'S SOME COMPONENT OUT OF CATEGORY FIVE. 
          >> CHARLES? >> I COULD GET YOU 596,392 
          PRETTY QUICKLY. >> LET'S HEAR IT. 
          >> WHAT THAT TAKES OUT IS THE DUPLICATION OF THE CONTRACTUAL 
          [02:10:01]
PLACE FOR DATA, IT TAKES UP $35,000 FOR THE [INDISTINCT] FIREWORKS. IT TAKES OUT THE $15,000 FOR THE CHAMBER NIGHTS OF LIGHTS HERE I THINK THERE WAS PROBABLY A TIME WHEN THAT WAS AFFECTED AND VERY BENEFICIAL, BUT THERE'S NOT TOO MANY PEOPLE DOWNTOWN THAT DON'T HAVE LIGHTS THAT WANT THEM. 
          IT TAKES OUT THE $95,000 FOR THE CHAMBER, IT TAKES UP THE $325,000 FOR TPC AND IT TAKES OUT THE RESERVE OF $77,632. 
          >> AND I HAVE A QUESTION ON MY LIST, BUT I UNDERSTOOD THE CHAMBER WAS NOT THE VIC CHAMBER, THAT WAS A CONTRACTUAL CHAMBER, 
          THAT 95000. >> AGAIN, THAT WAS FROM THEIR PROPOSED BUDGET IT WAS $46,000 FOR DESTINATION PRODUCT DEVELOPMENT AND CONTENT. 15,000 FOR DIGITAL PLATFORM AND VISITOR TOOLS AND 34,000 FOR PROGRAM MANAGEMENT AND 
          ADMINISTRATION. >> IS THAT CONTRACTUALLY OR IS 
          THAT THE PROPOSED CONTRACT. >> THIS WOULD BE THE PROPOSED 
          BUDGET FOR THIS YEAR. >> THE 95,000 FOR THE CHAMBER, IS THAT ALREADY UNDER CONTRACT OR IS THAT THERE THAT WE ARE NOT 
          IN CONTRACT FOR THAT 95,000 YET. >> NO, THAT IS THE PROPOSED. 
          >> DUPLICATION OF THINGS THE ECB SHOULD BE DOING. 
          >> I JUST WANTED TO MAKE SURE WE WERE NOT IN CONTRACT FOR THAT 
          PORTION OF IT. >> SO IF WE ACCEPTED THAT, HOW 
          MANY DOLLARS ARE WE SHORT? >> IT'S REALLY CLOSE, BUT IT'S WIPING OUT RESERVES, THAT'S THE OTHER SCARY PART. 
          >> I RECOGNIZE THIS IS ALL PART OF BALANCING THE COUNTY'S OVERALL BUDGET AS WELL, BUT THE TWO FULL FTE THAT ARE COMING OUT IN THE SALARY LINE, ARE THOSE STAFF COMPLETELY DEDICATED TO THE WORK OF THE TDC? YES? OKAY. IS THERE ANY WAY TO REDUCE THE PARTIAL, IS THE PARTIAL PORTION OF THE SALARY DIRECTLY CORRELATED TO THE TIME SPENT? YES? 
          OKAY. >> ANY OTHER COMMENTS ON THIS? 
          >> WITH THOSE RECOMMENDATIONS THAT WERE PROVIDED WE ARE 
          $34,000 OFF. >> THAT'S WHERE WE ARE AT. 
          >> JESSIE, JUST A QUESTION. WHAT WAS THE BIG INCREASE IN 
          DEBT SERVICE? >> SURE, SO IT'S ACTUALLY THE DEBT SERVICE THAT'S AT OR ABOUT THE 399 THERE WAS AN OVERPAYMENT I BELIEVE IN 25 ON THE SCHEDULE, THERE WAS A REFINANCING AND AN OVERPAYMENT I THINK FOR TWO YEARS ON AT, SO WE DIDN'T HAVE TO PAY AS MUCH INTO IT SO IT'S NOT THAT IT'S AN INCREASE, IT'S 
          THAT 26 WAS ARTIFICIALLY LOW. >> THAT WAS MONEY THAT HELPED YEAR THERE WAS LIKE A $500,000 CREDIT AND THAT'S WHERE WE FOUND 
          MOST OF THE FUNDING. >> SINCE WE ARE STILL LOOKING FOR ADDITIONAL DOLLARS AND I SUPPORT THE WORK THAT THE CITY IS DOING FOR NIGHTS OF LIGHTS SO PLEASE DO NOT MISCONSTRUE MY COMMENTS, BUT IT LOOKS LIKE THERE'S A $48,000 INCREASE OVER LAST YEAR'S ALLOCATION, WHAT IS THAT INCREASE IN ALLOCATION FOR, AND COULD WE REDUCE THAT $48,000 TO HELP FILL THE BUDGET HOLE? COULD WE GIVE THEM THE SAME AMOUNT OF MONEY AS LAST YEAR? 
          >> IF YOU WANT TO, SHAW. OKAY. 
          >> SO LAST YEAR, -- TWO YEARS AGO, WE SAW A SIGNIFICANT INCREASE IN FEET ON THE GROUND FOR NIGHTS OF LIGHTS AND AS A RESULT FOR LAST YEAR'S 25, 26 NIGHTS OF LIGHTS, THE CITY CAME AND ASKED FOR A MEANINGFUL INCREASE IN MONEY. 
          THEY WERE ASKING FOR, IF I RECALL CORRECTLY, AN ADDITIONAL $850,000 ABOVE AND BEYOND THE 200,000 THAT WE ARE GIVING THEM AT THE TIME. WE WERE NOT, THE COUNTY WAS NOT ABLE TO FULLY MEET THEIR REQUEST. 
          WE JUST DID NOT HAVE THE FUNDING AVAILABLE HERE WE WERE ABLE TO 
          [02:15:02]
TIME MONEY BECAUSE WE WERE ABLE TO DISCOVER THAT WE WERE AHEAD OF PAYMENTS ON THE AMPHITHEATER DEBT SERVICE? WERE ABLE TO BUMP THAT PAYMENT DOWN. 
          SO THIS YEAR THE CITY CAME AND GAVE US THAT PRESENTATION WHEN THEY ASKED FOR THE TOTAL FUNDING OF 790,900. 
          I DON'T NECESSARILY THINK THAT IT'S AN INCREASE ABOVE WHAT THEY SPENT LAST YEAR. I THINK THE REQUEST WAS LAST YEAR WAS HIGHER AND WE WERE NOT ABLE TO GET THERE SO THEY JUST CAME BACK AND GET THEIR REQUEST WHICH WAS ACTUALLY LOWER THAN LAST YEAR BUT A LITTLE BIT HIGHER THAN WHAT WE WERE ABLE TO 
          FIND THEN. >> TARA, THE DEBT SERVICE, IS THIS THE ORIGINAL ONE OR IS THIS WITH THE IMPROVEMENT. 
          >> IT'S THE ORIGINAL ONE FOR THE AMPHITHEATER. 
          >> WHEN DOES IT END? >> IT ENDS IN THE NEAR FUTURE. 
          I WOULD SAY WITHIN THE NEXT FIVE YEARS I COULDN'T TELL YOU FOR SURE THAT I COULD FOLLOW UP ON THAT. 
          >> WE'RE COMING UP ON 20 YEARS. NEXT YEAR WILL BE 20 YEARS THAT WE OPENED. IT'S GOT TO BE PRETTY CLOSE I DON'T KNOW IF IT WAS WITH THE EXPANSION THEY DID THAT WAS 
          ADDED TO IT. >> I DON'T BELIEVE IT WAS, THERE HAS BEEN A COUPLE OF REFINANCES THAT MIGHT HAVE ADDED A COUPLE OF YEARS TO IT I'M NOT SURE BUT I COULD SEND OUT AN EMAIL WITH 
          THAT DATE. >> THAT'S GOING TO BE AN EXTRA $400,000 IN FUTURE BUDGETS. ALL RIGHT, SO MAYOR SWEENY, YOU ARE PROPOSING PRETTY MUCH WHAT CHARLES SAID AND THEN POSSIBLY THE 34,000 COMING OUT OF THE ADDITIONAL FROM THE CITY. 
          >> YES. I DO HAVE SOME CONSTERNATION ABOUT COMPLETELY ZEROING OUT THE CHAMBER BUT I RECOGNIZE THE 
          POSITION. >> YOU'RE ACTUALLY NOT, BUT THEY ARE STILL DOING THIS AUTISM CERTIFICATION PROGRAM WHICH IS $42,000 AND I'M SURPRISED THAT NOBODY HAS LOOKED AT THAT. 
          >> YOU HAVE AN EXTENSIVE DISCUSSION SINCE YOU LOOKED AT 
          IT. >> THEY HAVE AND THEY HAVE REDUCED IT. WE ARE GOING TO BE ONE OF THE FIRST DESTINATIONS THAT'S AUTISTIC CERTIFIED SO I THINK WE ARE ONLY A COUPLE OF RESTAURANTS SHORT OF THAT HAPPENING, SO THEY 
          MAY HAVE COVERED THAT. >> I DON'T KNOW WHERE ELSE TO TAKE MONEY FROM, I WOULD GIVE MY CONSENSUS FOR CHARLES'S 
          COMMENTS. >> THEY ACTUALLY HAVE 34 
          COMMENTS. >> COULD WE CHARGE ANY OF THE SAINT JOHNS CCE TO CATEGORY FIVE? 
          >> I'M THROWING OUT THE IDEA $34,000. 
          >> I MEAN IT'S CLOSE TO THE PARK REACH. 
          >> I WAS HALF-JOKING BUT I'M HALF SERIOUS. 
          IS THERE A LEGAL WAY TO PUT 30 OR $40,000 OF SOME EXPENSES MAY BE IN CATEGORY FOUR OR CATEGORY FIVE THAT THEY WOULD BE CLOSE? 
          >> LEGALLY THE RESERVES ARE -- >> I WILL MOVE TO OCA ON THIS, BUT THAT CATEGORY IS ELIGIBILITIES BEACH ASSETS WHICH HAS BEEN BEACH RENOURISHMENT, BEACH WALKOVERS, BEACH 
          OPERATIONS. >> IS THERE ANY BEACH WORK IN CATEGORY THREE THAT COULD BE CONSIDERED THAT? I'M ONLY LOOKING FOR 30 OR 40,000. 
          >> 11,000 VOTES. >> THE ONLY WAY MY BRAIN COULD GET AROUND IT IS RESERVES ARE KIND OF OPEN ACROSS THE FIVE. 
          >> I'M NOT TALKING ABOUT RESERVES. 
          >> BUT IN CATEGORY FIVE HAS RESERVES. 
          >> I'M NOT TALKING ABOUT TAKING RESERVES, I'M SAYING, IS THERE SOMETHING POSSIBLY IN CATEGORY THREE OR FOUR THAT WOULD QUALIFY FOR CATEGORY FIVE THAT'S 30 OR $40,000. 
          >> COULD YOU MOVE THE ARTIFICIAL REEF MAINTENANCE? 
          >> I'M JUST THROWING THE QUESTION OUT. 
          >> I DON'T KNOW IF THAT COULD BE MOVED TO CATEGORY FIVE TO FREE 
          UP ADDITIONAL FUNDS THERE? >> WHEN WE VERY ASTUTELY CAME UP WITH OUR FIVE CATEGORY DEFINITIONS A NUMBER OF YEARS AGO WE [INDISTINCT] AND THEN WE PUT IN OUR FIVE CATEGORIES WE WERE VERY CLEAR YOU GUYS GAVE A LOT OF GREAT DIRECTION, THE BOARD AT THAT TIME, THEY WERE VERY CLEAR THAT BEACH STUFF WAS BEACH STUFF AND THERE'S A LOT OF LANGUAGE IN THERE FOR CATEGORY FIVE AND THAT NONBEACH STUFF INCLUDING THE PIER, THE ARTIFICIAL REEFS, THAT THOSE WERE IN CATEGORY FOUR THAT IS PER OUR ORDINANCE. IT'S NOT STATUTES. 
          ORDINANCE IS THE COUNTY GOVERNING DOCUMENT AND THAT COULD BE CHANGED. BUT THE TDC AT THE TIME DID A REALLY GOOD JOB AT DEFINING THOSE CATEGORIES. 
          SO WE HAVE IN CATEGORY FIVE IS ALL WE COULD PUT INTO CATEGORY FIVE AND WE DON'T HAVE ANY SECRET THINGS AT THE MOMENT WE 
          COULD MOVE OVER. >> BUT RESERVES ARE OPEN ACROSS THE BOARD IS THE WAY I UNDERSTOOD IT. 
          [02:20:05]
          >> WE CATEGORIZE THEM, WE ESTABLISH RESERVES ACROSS EACH 
          CATEGORY IF POSSIBLE. >> I HAVE A SOLUTION I THINK, IF I HEARD CORRECTLY EARLIER IN THE CATEGORIES, WE REDUCED THE ONE PROJECT BY HALF A MILLION DOLLARS AND MOVED IT TO RESERVES WHICH WOULD GET, IF I UNDERSTAND THE MATH RIGHT, THE RESERVES ARE GREATER THAN $750,000 NOW, IS THERE A POSSIBILITY OF MOVING SOME OF THOSE RESERVES OVER TO CATEGORY FOUR TO BALANCE IT? 
          >> THE MOVEMENT FROM THREE TO FOUR SHOULD BE PRETTY EASY. 
          >> THAT'S IF I UNDERSTAND WHAT YOU WERE DOING. 
          >> CATEGORY FIVE IS PROBABLY THE TOUGHEST. 
          >> OKAY. IF THAT'S THE CONSENSUS, WE COULD BRING THAT BACK IN AUGUST. I MEAN, AGAIN, I WILL PROVIDE THIS BACK TO YOU IN AUGUST AGAIN, I MEAN CACTUS IS ULTIMATELY -- WELL, NOT WE, YOU ALL HAVE TO HAVE CONSENSUS ON THIS FINAL BUDGET THAT'S GOING TO BE ULTIMATELY RECOMMENDED TO 
          THE BOARD. >> THERE IS A BOXING EVENT HAPPENING AT THE AMPHITHEATER EVERY YEAR. 
          SO IT IS A SPORTS FACILITY ALSO% >> I AM GOOD WITH THE MOVE. 
          >> YES, SO IF YOU COULD COME UP WITH THAT 34 WITHOUT TOUCHING THE CITY'S MONEY, I THINK THAT WOULD BE IDEAL WITH EVERYONE UP HERE AND IF THERE IS MONEY THE CITY GETS THEIR MONEY BACK 
          FIRST. >> I LIKE THAT. 
          >> LET ME MAKE SURE I HAVE, AND I GET THE CONSENSUS ON THE REMOVALS, CONSENSUS TO REMOVE LET ME PLACE HER DATA FOR 48760. 
          THE VILANO NEW YEAR'S EVE FIREWORKS. 
          FOR 1435. THE NIGHTS OF THE CHAMBER, NIGHTS OF LIGHTS FOR 15,000. THE CHAMBER CONTRACTUAL I WILL SAY FOR 95,000, THE PGA TPC FOR $325,000. 
          AND THE USE OF RESERVES FOR CAT FOUR AND POSSIBLY FROM CATEGORY 
          THREE. >> THE PGA'S GOT THEIR MONEY FOR 20 PLUS YEARS. SO I THINK WE ARE ALL IN AGREEMENT THAT THEY ARE DOING OKAY. 
          >> I LIKE THE EVENT. >> I WISH WE COULD SUPPORT IT, BUT NOT AT THAT LEVEL. AND LIKE YOU SAID, I DON'T THINK THEY'RE GOING TO HURT FROM NOT HAVING THAT. 
          THEY WILL FILL IN ABOUT 5 MINUTES. 
          >> CHAIR, I THINK WHAT WE ARE SAYING HERE IS WE HAVE ESTABLISHED A PRIORITY AND THAT SENDS A MESSAGE TO THE [INDISTINCT] ABOUT WHAT THE PRIORITIES ARE AND THAT IS KNIGHTS OF LIGHT IS IMPORTANT TO THE TOURISM ECONOMY. 
          >> AGREE. >> I WON'T SAY MUCH MORE. 
          I'VE ALREADY SAID IT. THROUGH WHAT YOU ARE INDICATING IN FACT THAT COULD BE CUT, SO THANK YOU. 
          >> I THINK WE'RE READY. DO WE HAVE A CONSENSUS PLEASE EVERYONE GOOD? LOOKING FOR NODS. 
          I THINK WE HAVE A CONSENSUS ON THAT. 
          >> AND FINALLY, CATEGORY FIVE. WE DID LOOK AT ALL OF THE WALKOVERS. THERE WERE THREE THAT WERE IN THERE, THEY WERE ALL RECOMMENDED AS PRIORITY PROJECTS. 
          WE DID ADD IN AS AGAIN MAY I REMIND YOU THE BUDGET DOES NOT STOP CHANGING UNTIL IT'S ADOPTED SO THERE ARE A COUPLE OF ITEMS THAT WERE ADDED IN AND I WILL SHOW YOU ON THIS SCREEN HERE THE SEA OATS PROGRAM RELATED TO OUR RENOURISHMENT, CERTAINLY WE SEE MORE GRASSES ON THE BEACH, THAT'S NOT ALL NATURAL THAT'S A DELIBERATE PROGRAM THAT'S OUT THERE TO PRESERVE OUR DUNE INFRASTRUCTURE. THAT'S $25,000 THAT WAS ADMITTED EARLIER IN THE BUDGET THAT WAS ADDED IN. 
          THERE WAS A SUMMER HAVEN INLET MANAGEMENT PROJECT THAT WAS CONTINUING AT THE JULY BUDGET WITH THE INDIRECT COSTS WE HAVE THE BEACH TROLLEY THEY'RE STILL IN THERE AS A PROGRAM FOR THREE AND A HALF MILLION. THAT IS ULTIMATELY TOWARDS REDUCING THE LOCAL SHARE OF AN ONGOING ARMY CORPS OF ENGINEERS 
          [02:25:06]
RENOURISHMENT PROGRAM THAT WOULD BE A 50 YEAR PROGRAM. 
          THE PROGRAM IS THE TROLLEY PROGRAM STILL BEING WORKED ON BUT THE IDEA IS TO GET ADDITIONAL TOURIST, ADDITIONAL RESIDENTS TO MORE BEACH ACCESS AREA IN THAT PART OF EDRA, SOUTH PART OF EDRA VILANO THAT'S WHAT THE [INDISTINCT] ARE THERE FOR. 
          AGAIN, THE WALKOVERS ARE CONTINUING TO BE RECOMMENDED. 
          THERE'S THE BEACH SERVICES SUBSIDY THAT WAS INCREASED BY THE OFFICE OF MANAGEMENT BUDGET, A BIG PORTION OF THAT IS RELATED TO LIFEGUARDS LIFEGUARDS ARE AN ELIGIBLE COST THROUGH TOURISM DEVELOPMENT. THAT WAS AFFECTED IN -- EFFECTIVE IN 2025 SO THAT WAS ACKNOWLEDGED THIS YEAR AND THEREFORE INCREASED. AND THEN WE HAVE MULTIPLE RENOURISHMENT PROJECTS THAT ARE IN THERE FOR ST. AUGUSTINE BEACH THAT'S THE ONGOING ARMY CORPS PROJECT, FOR THAT RENOURISHMENT PROJECT AND THEN THE COASTAL REHABILITATION DEBT SERVICES WHICH IS IN THE VILANO AREA OF E RESERVE FOR 2.7 WHICH IS CERTAINLY NOT ADEQUATE FOR THE NUMBER OF PROJECTS THAT ARE STILL GOING FORWARD WITH THAT IF THERE'S ANY COMMENTS FROM THE 
          COUNCIL. >> I HAVE A QUESTION. 
          >> GO AHEAD. >> PLEASE HELP ME UNDERSTAND $3.5 MILLION FOR THE BEACH TROLLEY. 
          >> WE HAD THAT DISCUSSION LAST TIME -- 
          >> DON'T WORRY, WE ARE STILL CONFUSED ABOUT IT OURSELVES, 
          MAYOR. >> THAT'S A LOT OF MONEY. 
          WHEN I HEAR PARKING AND TRAFFIC PROBLEMS HELP ME TRANSPORT AROUND DOWNTOWN AND WE'RE GETTING $200,000 FOR TROLLEY AND WE SEE THIS AND I'M LIKE WHAT, HOW? 
          >> DOCTOR DEMARCO DID COME FORWARD. 
          THIS WAS PART OF HIS PRESENTATION I THINK IN MAY AND HE DID TALK ABOUT A TRANSPORTATION PROGRAM AGAIN TO GET ADDITIONAL PEOPLE TO VILANO, ADDITIONAL PEOPLE TO THE VARIOUS NORTH BEACH AREAS WHERE WE MAY HAVE TO HAVE WE TALKED ABOUT A CONNECTION WITH POTENTIALLY THE CITY AND THE CITY OF 
          ST. AUGUSTINE BEACH AS WELL. >> OKAY, WHAT IS THE DOLLARS GOING TO? IS THAT CAPITAL? 
          >> PART OF THAT WOULD BE CAPITAL, YES. 
          CHARLES COX ASKED THAT SAME QUESTION. 
          I'M NOT GOING TO BE IN MY RETIREMENT AGE -- MAYBE I WILL BE DRIVING, A TROLLEY, I SHOULDN'T SAY. 
          BUT THE IDEA IS THAT WE WOULD CONTRACT THAT OUT PART OF THIS IS IMPROVEMENTS, CAPITAL IMPROVEMENTS IN STRUCTURE IN ORDER TO PULL OFF AN A ONE A IF THAT'S WHERE WE'RE ULTIMATELY GOING TO HAVE SOME OF THESE BEACH ACCESS POINTS. 
          WE'LL NEED RIGHT OF WAY, WE'LL NEED TRANSPORTATION ROADWAY IMPROVEMENTS. WE ARE GOING TO NEED BEACH WALK 
          >> SO YOU ARE THINKING IT'S NOT BUYING BUSSES IT'S CONTRACTS. 
          >> THAT'S RIGHT. >> YOU THINK THAT 3.5 MIGHT NEED PURCHASING RIGHT OF WAY WHERE IT STOPS. 
          >> IT WILL BE DESIGN ON THAT PIER IT MAY BE A LOT MORE. 
          >> IT'S MORE THAN WHAT YOU WERE SAYING -- IT WILL BE MORE IS 
          WHAT YOU ARE SAYING. >> I'M NOT SURE. 
          WE'LL HAVE PEOPLE THAT GET ON ORIGINALLY AND GET OFF. 
          YOU CANNOT JUST HAVE A BUS GO BETWEEN VILANO THAT HAS ENOUGH PARKING CHALLENGES AND LET'S SAY THE SOUTH POINT OF [INDISTINCT], THERE NEEDS TO BE A PLACE FOR PEOPLE TO PARK TO BE WILLING TO GET ONTO A TROLLEY OR BUS MAYBE IT'S SITTING AT THE BEACH. 
          OUTSIDE OF THE CITY OF ST. AUGUSTINE MAYBE IT'S THESE PARKING LOTS HERE THAT THE COUNTY UTILIZES FOR OTHER PROJECTS THAT SOMETIMES END TRANSPORTING PEOPLE UP AND DOWN THE BEACHES WE HAVE TALKED ABOUT IN THE LAST MEETING THE CHALLENGES FINDING IN YEARS PAST IT'S FEW AND FAR BETWEEN WHEN THERE IS LAND AVAILABLE ON THE BEACHES TO PURCHASE FOR PARKING SO WE'RE KIND OF LIMITED IN THAT. 
          AT THIS POINT NOW, IT'S HOW DO WE GET PEOPLE, LET'S SAY, WEST OF THE INTRACOASTAL OVER TO THE BEACHES. 
          THAT WILL BE PART OF THIS TROLLEY CONVERSATIONS. 
          >> THAT'S A GOOD ANSWER, THANK YOU. 
          [02:30:01]
I UNDERSTAND BETTER. I DO REMEMBER THE PRESENTATION BUT I JUST SAW THE NUMBER, BUT, YES, YOU WILL SPEND A LOT MORE 
          THAN 3.5. >> I'M IN THE SAME BOAT AS I AM WITH WALDRON PARK ON THIS ONE. I'D RATHER HAVE 1.5 SITTING HERE AND NOT LEAVE IT COMPLETELY BLANK AND HAVING 1.5 SITTING HERE BUT WE HAVEN'T GONE TO RFPS WE HAVEN'T DESIGNED ANY OF THIS AND DROP THE OTHER TWO INTO RESERVES AND IF IT'S NEEDED THEN WE COME BACK TO THAT SITUATION BECAUSE I CAN'T SEE RIGHT NOW WE ARE AT ZERO WITH THE RFP OUT AND NOTHING OUT LIKE RIGHT NOW. I CAN' SEE US SPENDING 3.5 MILLION IN THE NEXT YEAR, I THINK I WOULD RATHER SEE IT AT 1.5 AND DROP THE OTHER TWO INTO RESERVES, SIMILAR TO WHAT WE DID 
          WITH WALDRON PARK. >> WE CAN TALK ABOUT THAT. 
          BUT WE CANNOT PUT AN RFP OUT THERE WITHOUT THE APPROPRIATION. 
          IN ORDER FOR THE GOVERNMENT TO GO TO CONTRACT WE HAVE TO HAVE THE APPROPRIATION IN PLACE. WE KNOW IT'S GOING TO COST SOME MONEY THERE'S GOING TO BE VARIOUS IMPROVEMENTS. 
          >> HOW DO YOU KNOW WHAT'S THERE IF YOU HAVE NOT ALREADY GONE TO 
          RFP? >> BECAUSE THERE IS VARIOUS IMPROVEMENTS THAT NEEDED TO HAPPEN. 
          >> JESSIE, I USED TO DO IT ALL THE TIME. 
          MAYBE I DIDN'T TELL YOU. >> YES, I KNOW, AND THAT WAS PART OF THE CHALLENGE WITH COMING TO A PROGRESSIVE 
          GOVERNMENT. >> THERE WILL BE INDIVIDUAL RFPS THAT MAY TOTAL 3.5 MILLION, BUT YOU COULD PUT ONE RFP OUT TO MOVE THE PROJECT FORWARD. 
          YOU COULD MAYBE PUT TWO RFP TO MOVE THE PROJECT FORWARD. 
          YOU ARE NOT GOING TO HAVE $13.5 MILLION RFP. 
          >> LIKELY NOT. >> DESIGN WISE, IT'S NOT 
          3.5 MILLION. >> I WOULD AGREE. 
          THERE ARE MULTIPLE FACETS TO THIS. 
          >> I SEE US ONLY GETTING THROUGH DESIGN AND I THINK 1.5 SHOULD BE MORE THAN ADEQUATE FOR THE DESIGN. 
          >> MR. CHAIR, I THINK IT'S A MOOT POINT BECAUSE IF YOU HAVE IT IN RESERVES OR IF YOU HAVE IT IN THE BUDGET YOU CAN'T GO ANYWHERE ELSE SO IF IT'S NOT SPENT IT WOULD GO TO RESERVES 
          ANYHOW. >> IT'S STILL IF THEY ARE THERE, THEY WOULD SPEND IT. IF THEY HAVE TO, AND REQUEST IT, IT MAKES IT HARDER TO SPEND. ♪ BUT I'VE BEEN ON THAT SIDE. 
          >> IT'S A GOOD BALANCE BUT LET'S KEEP IT THIS WAY AND MOVE ON. 
          >> CAN I ASK ABOUT SUMMER HAVEN? IT FEELS LIKE WE SUNK A LOT OF MONEY INTO SUMMER HAVEN THAT OCEAN KEEPS UNDOING. 
          >> I THOUGHT THAT, I JUST DIDN'T WANT TO ASK IT. 
          >> I WILL SAY IT. >> SHORE, AND AGAIN, THAT WAS PART OF THE DOCTOR'S PRESENTATION WAS ON SUMMER HAVEN AND I THINK ULTIMATELY, IT'S GOING TO BE A BOARD DECISION AS TO HOW AND WHAT WE MOVE FORWARD WITH SUMMER HAVEN. 
          >> I DO NOT REMEMBER THAT, SO COULD YOU GIVE ME A LITTLE 
          DETAIL ON WHAT HIS PLAN IS? >> I COULD NOT. 
          MAYBE AT THE NEXT MEETING, WE COULD PLAY A PORTION OF IT. 
          >> I COULD GO BACK AND LOOK FOR THE NEXT MEETING. 
          >> I THINK THE 500000 WAS TO STUDY THE PROBLEM TO SEE HOW TO FIX IT. THE PROBLEM IS IF WE FIX IT, IT'S GOING TO HAPPEN AGAIN WITH THE NEXT STORM AND THEN WE'LL BE 
          RIGHT BACK TO WHERE WE STARTED. >> I THINK IT'S KIND OF A WASTE OF $500,000 FOR THAT TEN YEARS DOWN THE ROAD. 
          >> COULD WE TAKE THAT 500,000 AND PUT IT TOWARDS BEACH CITY HALL? IS THAT AN ELIGIBLE CATEGORY 
          EXPENSE? >> IS NOT THE BEACH ITSELF. 
          >> I THINK WHAT JUSTIN IS SAYING IS THAT IT'S A BCC PRIORITY. 
          IT'S A LEGAL TANGLED MESS AND IT, I'M NOT GOING TO GO INTO DETAILS. I DO UNDERSTAND. 
          >> JESSIE, YOUR SILENCE IS BRILLIANT. 
          >> I REALLY DO UNDERSTAND. >> DO WE HAVE ANY MORE QUESTIONS ABOUT THE BUDGET AND DO WE HAVE ENOUGH INFORMATION FOR SOMEONE 
          TO MAKE A MOTION ON THE CHANGES. >> WE NEED A GLOBAL MOTION FOR JESSIE TO CREATE YOUR RECOMMENDED BUDGET. 
          >> BEFORE WE DO COULD WE HEAR FROM THE PUBLIC? 
          >> WE NEED TO MAKE THE MOTION FIRST AND THEN WE WOULD HEAR 
          FROM THE PUBLIC FIRST. >> I THINK IT'S MORE IMPORTANT TO HEAR FROM THE PUBLIC AND THAT MAY CHANGE MY MIND. 
          >> AT THIS TIME WE WILL HAVE PUBLIC COMMENT ON THIS ITEM. 
          YOU GET TO READ IT THIS TIME, CHARLES. 
          [02:35:01]
          >> HOLD ON, JUST A SECOND. I HAVE TO READ THIS RATHER LENGTHY THING HERE PIERRE THIS TIME THE BOARD WILL HEAR THE NEW PUBLIC COMMENT ON MATTERS NOT SCHEDULED FOR ACTION ON TODAY'S AGENDA. WHEN ADDRESSING THE BOARD, PLEASE COME TO ONE OF THE THREE PODIUMS AND STATE YOUR NAME AND ADDRESS. EACH PERSON WILL BE PROVIDED 3 MINUTES TO SPEAK. WE ASK THAT YOU SPEAK DIRECTLY INTO THE MICROPHONE. SPEAKERS WILL COMPLY WITH THE BOARD'S RULES OF CIVILITY AND DECORUM. 
          SPEAKERS MAY NOT DEMAND AN IMMEDIATE RESPONSE OF THE BOARD. 
          NO PERSON WILL ADDRESS THE BOARD WITH PERSONAL AND PERTINENT OR SLANDEROUS REMARKS OR WITH BOISTEROUS BEHAVIOR. 
          THE MEMBERS OF THE AUDIENCE WILL REFRAIN FROM ANY DISRUPTIVE DEMONSTRATION OF APPROVAL OR DISAPPROVAL OF ANY OF THE COMMENTS. ANY PERSON THAT FAILS TO COMPLY WITH THESE RULES MAY BE REMOVED FROM THE AUDITORIUM. 
          FINALLY, ANY SPEAKER THAT WOULD LIKE TO PRESENT MATERIALS, PLEASE UTILIZE THE CENTER PODIUM. 
          THE PAPER MATERIALS COULD BE PLACED ON THE X FOR OUR OVERHEAD CAMERAS TO DISPLAY AND A LAPTOP WILL BE SET UP FOR USB PRESENTATIONS. AFTER PRESENTING, PLEASE PROVIDE MATERIALS TO THE STAFF FOR THE COURT TO BE ENTERED IN THE PUBLIC RECORD. THANK YOU YOU CAN GO NOW. 
          [LAUGHTER] >> I'VE CHAIRED A COMMITTEE, SO I KNOW PIERRE I AM LINDA, I'M THE EXECUTIVE DIRECTOR OF VILANO BEACH MAIN STREET. I WANT TO ADDRESS A COUPLE OF THINGS IF I COULD TALK FOR JUST A MINUTE ABOUT VILANO ITSELF. 
          WE DON'T HAVE ANY GOVERNMENT, WE ARE AT. 
          THE BEACH MAIN STREET IS IT. EVERYTHING THAT GETS DONE IN VILANO IS VOLUNTEERS. 100%. 
          WE HAVE ONE PAID EXECUTIVE DIRECTOR AND OTHER THAN THAT, EVERYTHING WE DO, EVERY FUND-RAISER, ALL OF THE THINGS WE DO COME FROM VOLUNTEERS. WE ARE NOW A PRETTY GOOD CONTRIBUTOR TO THE TAX. I KNOW WE NEVER HAD HOTELS BEFORE BUT WE HAVE ABOUT 400 HOTEL ROOMS AND AT LEAST 400 LEGAL STRS. IT PROBABLY GENERATES OVER A MILLION FOR THE TAX ANNUALLY. ST. JOHN'S COUNTY BEACHES PARK ON THE FOURTH OF JULY ALONE HAD 470 CARS ALONE. 
          ABOUT 450 CARS ON PORPOISE POINT AND AT $10 A CAR, WE ARE GENERATING AND VILANO IS GENERATING A LOT OF VOLUME, A LOT OF MONEY GOING INTO ST. JOHNS COUNTY. 
          I KNOW $35,000 IS A LOT IN THIS BUDGET BECAUSE YOU TRY AND MAKE IT FIT. BUT FOR $35,000, WE ARE GOING TO HAVE A NEW YEAR'S EVE CELEBRATION. 
          IT WILL REALLY HELP OUR BUSINESSES. 
          WE DID NOT GO FOR THE GRANTS THIS YEAR. 
          WE HAVE HAD TWO GRANTS IN THE PAST. 
          WE DID ONE FOR OUR MUSIC FEST AND ONE FOR OUR HOLIDAY VILLAGE. 
          AND YOU KNOW, THAT'S REALLY A HEADS IN BEDS SORT OF THING AND WE JUST DON'T HAVE A WAY TO MEASURE. 
          IT'S ALL FREE EVENTS, SO WE ARE STILL GOING TO HAVE BOTH OF THE EVENTS, WE WILL FUND THOSE OURSELVES PERSONALLY AND NOT GET ANY GRANTS AND WE WILL HAVE OUR VILANO HOLIDAY VILLAGE WHICH WAS HARD TO DO WITH THE GRANT BECAUSE WE WORK AROUND THE NIGHT OF LIGHT SCHEDULE AND THEN THE APPROVED DAYS AND WEEKENDS THAT WE COULD ACTUALLY HAVE AN EVENT SO WE ARE TRYING TO DO SO MUCH OF IT ON OUR OWN. THIS WOULD BE THE THIRD YEAR THAT WE HAVE THE FIREWORKS. SO YOU MIGHT THINK IT'S A DUPLICATION, BUT WE'VE ALREADY HAD IT FOR THE LAST TWO YEARS AND I'M NOT SURE I HAVE TO ASK YOU ABOUT THE DUPLICATION. 
          YOU KNOW, NOBODY IN VILANO DRIVES OVER TWO BRIDGES. 
          NO ONE. NO ONE IS GOING TO THOSE FIREWORKS AND WE CANNOT SEE THOSE FIREWORKS. 
          SO WE DID OUR OWN, WE DO THEM ON THE PIER. 
          WE WERE ASKED TO TRY AND DO THEM ON A BARGE. 
          ONE OF THE REASONS IS FROM THE BARGE, ALL THE CITY OF ST. AUGUSTINE WILL BE ABLE TO SEE IT IN ADDITION TO VILANO, SO THAT'S REALLY WHY WE ARE ASKING YOU. 
          AND THE OTHER THING IS, WE WOULD LIKE TO MAKE IT A BIGGER CELEBRATION THAN JUST FIREWORKS TO KIND OF HELP OUR BUSINESSES. 
          I KNOW IT SOUNDS SILLY, BUT THE FOURTH OF JULY IN VILANO KILLS OUR BUSINESSES. I GUARANTEE YOU THE PUBLIC HAS LOST AT LEAST $35,000 ON THE FOURTH OF JULY. 
          WE HAVE PARKED 870 CARS IN ONE DAY. 
          AND YOU KNOW, THERE'S ONE WAY OUT. 
          AND AS GOOD AS ST. JOHNS COUNTY SHERIFF'S OFFICE IS, THERE IS STILL ONLY ONE ROAD OUT, SO WE ARE BEGGING YOU. 
          HELP US FUND THE FIREWORKS. WE WOULD MAKE IT A WHOLE CELEBRATION IN VILANO. THAT'S WHAT I CAN SAY. 
          THANK YOU VERY MUCH. I'D BE HAPPY FOR QUESTIONS. 
          >> THANK YOU. >> NO QUESTIONS? 
          >> DO WE HAVE ANYONE ELSE? >> HELLO. 
          MY NAME IS PHILLIPS AND I'M ON THE VILANO MAIN STREET BOARD OF DIRECTORS AS WELL. IT JUST COMES TO MY MIND THAT AS YOU GUYS WERE DISCUSSING THE -- DO I NEED TO DO ANYTHING? 
          >> NO. >> AS YOU GUYS WERE DISCUSSING CUTTING THE 35,000 -- 
          [02:40:16]
          >> I WILL NOT BE 3 MINUTES. AS YOU GUYS WERE DISCUSSING CUTTING THE 35,000, YOU NEVER CONSIDERED CUTTING IT FROM ST. AUGUSTINE BEACH. THERE WAS NEVER A, WELL, WHICH, IF WE'RE GOING TO CUT ONE, WHICH ONE SHOULD WE CUT? SO I WOULD JUST THROW THAT OUT THERE AS CONSIDERATION. 
          AND IF IT IS JUST GOING TO BE A ONE TIME THING, THEN PERHAPS VILANO GOES ONE YEAR AND THEN ST. AUGUSTINE BEACH GOES ONE YEAR, OR, LIKE LINDA SAID, WE REALLY ARE TWO SEPARATE EVENTS ENTIRELY. SO I JUST DON'T WANT YOU GUYS TO RULE OUT VILANO BEACH. WE ARE ACTUALLY MORE CONNECTED TO ST. AUGUSTINE BECAUSE OF THE MAIN KANSAS RIVER AND ALL OF THE ACTIVITY THROUGH THERE AND THE ABILITY TO SEE THE BRIDGE OF LIONS AND FROM THE BRIDGE OF LIONS TO VILANO BRIDGE. 
          SO I JUST THINK IT'S FUNNY THAT IT WAS NEVER CONSIDERED WELL IF WE ARE GOING TO DO ONLY ONE, WHICH ONE SHOULD WE DO? SO THAT'S JUST FOOD FOR THOUGHT. AND I REALLY HAVE ENJOYED WATCHING THIS BUDGET MEETING. BUDGETS ARE INCREDIBLY HARD, BUT EVERY DECISION YOU MAKE, EVERY DOLLAR YOU GIVE AWAY AFFECTS THOUSANDS OF PEOPLE AND THAT WILL DEFINITELY AFFECT VILANO IN 
          A NEGATIVE WAY. >> DO WE HAVE ANYONE ELSE? 
          >> I HAVE A QUESTION FOR BUDGET ON THIS SITUATION. 
          I KNOW YOU'RE VERY NERVOUS WALKING UP, CAN THEY USE THE TIF MONEY WITH THEIR CRA? IT CAN'T BE USED FOR THIS? 
          >> NO. THE MONEY IS GOING TOWARDS THEIR DEBT SERVICE, WE'VE HAD THESE CONVERSATIONS. 
          >> ALL RIGHT. JUST TRYING TO SEE IF THERE WAS ANOTHER SOLUTION. THAT COULD BE ALSO AN OPTION. 
          BUT I DON'T THINK IT FALLS UNDER THAT. 
          THE QUESTION WAS ASKED ABOUT APPLYING FOR ACH FOR NEXT YEAR IF IT QUALIFIES FOR THAT. NOT SURE IF IT MEETS THE 
          CRITERIA AS. >> FOR THE PREVIOUS TWO YEARS, LINDA HAD REFERENCED THE FACT THAT THEY HAD RECEIVED A GRANT FOR THE PREVIOUS TWO YEARS AND THAT IS ACTUALLY A ACH GRANT. 
          BECAUSE THIS IS A RECURRING EVENT AND BECAUSE THE ORDINANCE ACTUALLY THE TOURIST DEVELOPMENT PLAN ORDINANCE SAYS THAT FIREWORKS ARE TO BE PAID UNDER CATEGORY FOUR, THIS IS BEING SHIFTED OVER TO CATEGORY FOUR FROM THE ACH GRANTS. 
          IT DOES TECHNICALLY QUALIFY, IT'S JUST, IT'S A BETTER FIT WITH DIRECT FUNDING FROM FOUR DUE TO ORDINANCE. 
          >> OKAY, THANK YOU. >> AND I RECOMMEND UNTIL WE HAVE THE MONEY AND CAN'T AFFORD, THEN TO APPLY -- TWO APPLY TO ACH, IS 
          THAT A HELPFUL SUGGESTION? >> THE DEADLINE FOR ACH GRANTS FOR 2027 HAS ALREADY PASSED. THE APPLICATIONS HAVE ALREADY 
          BEEN ACCEPTED. >> ALL RIGHT. 
          >> THEY'RE BEING BROUGHT BACK NEXT MONTH FOR YOUR REVIEW. 
          >> ALL RIGHT. I KNOW WE ARE A LITTLE TIGHT ON TIME HERE. WE HAVE REPORTS, WE ARE NOW AT MONTHLY REPORTS. OH, WE STILL HAVE TO VOTE, SO SORRY. WE HAVE TO TELL JESSIE THE 
          BLESSING. >> AND IF JESSIE HAS ANY QUESTIONS, IT WOULD BE A GOOD TIME TO GET THAT CLARIFIED BUT 
          WE ARE OKAY. >> I THINK I GOT CONSENSUS BACK ON THE CONSENSUS PROVIDED FOR CATEGORY. 
          >> SO LONG AS THE BOARD IS GOOD WITH THE CONSENSUS YOU HAVE SO FAR GIVEN THEN RECOMMEND THIS BUDGET TO STAFF FOR THE FINAL 
          VOTE. >> IF SOMEONE WANTS TO TAKE A 
          STAB AT THAT. >> I WILL MAKE A MOTION TO APPROVE THE PROPOSED BUDGET WITH THE CONSENSUS BUDGET ITEMS RELATED DURING THIS MEETING TO JESSIE. 
          DOES THAT WORK? >> IT DOES WORK. 
          >> ANY FURTHER DISCUSSION? >> ALL IN FAVOR? ALL OPPOSED? ALL RIGHT. 
          THANK YOU VERY MUCH. THAT WAS EXCELLENT. 
          >> THANK YOU SO MUCH FOR THE WORK THAT YOU DID FOR THIS. 
          IT IS VERY CHALLENGING AND VERY DIFFICULT AND WE APPRECIATE YOUR PROFESSIONALISM, ALL OF YOU. IT'S NICE TO SEE TARA AT THE 
          [11. MONTHLY REPORTS PROVIDED IN PACKETS]
PODIUM AGAIN. THANK YOU. 
          [02:45:03]
          >> THANK YOU TO YOU GUYS. A LOT OF GOOD WORK. 
          ALL RIGHT, MONTHLY REPORTS IS PROVIDED IN THE PACKETS. 
          DO WE NEED ANYTHING, JEFF, SUSAN? COME ON UP IF YOU ARE BRAVE ENOUGH? 
          >> HELLO, EVERYONE, JEFF POTTS WITH THE CULTURAL COUNCIL. 
          A COUPLE OF UPDATES. ACH GRANTS, WE ARE WELL INTO THE PROCESS AND AUGUST 6, OUR PANEL WILL MEET TO AWARD SCORES AND FUNDING FOR THAT SO I JUST WANT TO GIVE A BIG THANK YOU TO EVERYONE WHO SERVES ON MY PANEL INCLUDING MY BOARD PRESIDENT MELINDA. TARA HAS SERVED ON THAT THE PAST COUPLE OF YEARS, SUSAN, THANK YOU. 
          ISABEL, AND OF COURSE MYSELF. LAST YEAR WHEN WE PRESENTED OUR FINAL RECOMMENDATIONS FOR THIS, TROY, I BELIEVE YOU HAD ASKED ABOUT SEEING THE APPLICATION MATERIALS THEMSELVES, THIS YEAR WE HAVE MADE ALL OF THOSE DOCUMENTS AVAILABLE THROUGH DENA AND THE TOURISM OFFICE, IT'S A GINORMOUS DOCUMENT, BUT IT IS THERE. LIKEWISE, THE RUBRIC THAT WE USE TO SCORE THESE IS PART OF THIS AS WELL AND THE RUBRIC IS REALLY WHERE THE COMMISSION HELPS US GUIDE THESE THINGS AND AS WE ALLUDED TO EARLIER TODAY WHICH IS ONE OF THOSE THINGS IN THE COMING YEARS WE WANT TO FOCUS IN ON TO MAKE SURE THAT WE HAVE ROI BUT I WANTED TO MAKE YOU AWARE THAT THAT IS OUR NEXT BIG THING COMING UP. UNDERLYING ALL OF THIS GREAT BUDGET STUFF THAT WE TALKED ABOUT IS THE INITIATIVE TO REALLY FORM BETTER PARTNERSHIPS IN OUR COMMUNITY AND I'M EXCITED TO REPORT ON A PRETTY BIG ONE WE TALK A LOT ABOUT SJCCE, THE CONCERT HALL AND ALL THE GREAT THINGS THEY DO. 
          WHEN I GOT TO TOWN, I WAS TASKED WITH PARTNERING MORE WITH THEM AND WHAT THAT REALLY LOOKS LIKE AND GOING, HEY, FRIENDS OVER THERE, DO YOU HAVE A MINUTE THAT I COULD TALK TO YOU ABOUT SOMETHING AND IT WAS A FEW MONTHS BACK, IT WAS A FEW MONTHS WHEN I GOT ON TO MY JOB THAT I REACHED OUT TO THEIR PRODUCTION TEAM. I RUN THE WATERWORKS VENUE AND WE HAD MONEY IN OUR BUDGET TO ADD TECHNICAL EQUIPMENT, SOUND EQUIPMENT, LIGHTING EQUIPMENT AND WE DIDN'T HAVE THE EXPERTISE, BUT THE AMP FOLKS DO. SO I HAD REACHED OUT FOR THEM AND ASKED THEM TO DO SOME PRO BONO CONSULTING WHICH THEY WERE HAPPY TO DO. AT THE SAME TIME, THEY WERE WORKING WITH SPINSTER ABBOTS AND UPTOWN, THE STORY WAS NEVER CONVEYED TO ME, BUT I ASSUME IT WAS THEY WANTED TO DO THEY WANTED TO DO ONE OF THESE IMPACT SHOWCASES SO ONE OF THE STARS FROM SING OUT LOUD CAME TO SPINSTER ABBOTS AT NIGHT AND IT WAS A GREAT REPUTATION THING. IN ADVANCE OF THAT THEY HAD TO GO IN THERE AND UPGRADE THE TECHNICAL EQUIPMENT SO THEY COULD HANDLE THIS ARTIST AND IT WAS THROUGH THESE TWO PATHS I THINK THAT WE WERE SITTING IN A MEETING WITH GABE AND DIANA OF THAT. AND GABE HAD SAID THEY WOULD LOVE TO DO THAT FOR MORE VENUES IN THEIR COMMUNITY. 
          SO WE CREATED A PILOT PROJECT -- PILOT PROGRAM OUT OF THIS. 
          AND WHAT HAS HAPPENED SINCE IS WE REVISITED WITH SPINSTER ABBOTS, THE TEAM FROM SJCCE AND MYSELF AND WE ASKED THEM HOW DID THE INITIAL PLACEMENT OF EQUIPMENT GO? AND WE LEARNED A FEW THINGS. SO WE HELPED THEM TO CONTINUE TO UPGRADE. JUST THIS PAST WEEK, WE COMPLETED INSTALLATION OF SOUND AND LIGHTING EQUIPMENT AT THE WATERWORKS, WHICH WOULD NOT HAVE BEEN POSSIBLE WITHOUT KALI'S ASSISTANCE IN TELLING US WHAT WE WERE SUPPOSED TO BUY AND WHERE IT GOES. THIS YEAR WHAT WE DID IS WE EXPANDED THIS PILOT PROGRAM ONCE AGAIN AND IT STARTED WITH A CRITERIA AND WHO WOULD BE ELIGIBLE. 
          SO FIRST AND FOREMOST THEY NEEDED TO BE A SING OUT LOUD VENUE THERE NEEDED TO BE A COUPLE OF THINGS IT MEANS YOU OPERATE IN A LEGAL BUSINESS -- A LEGAL BUSINESS IN OUR COMMUNITY DEDICATED TO LIVE PERFORMANCES AND IT ALSO MEANS YOU'RE A GOOD PARTNER BECAUSE YOU UNDERSTAND THE COMMITMENT OF SING OUT LOUD TO LOCAL ARTISTS AND MAKING SURE THAT THAT TIME OF YEAR IS AMAZING FOR THAT TIME IN OUR COMMUNITY SO STARTING WITH THOSE ALREADY IN THE POOL WAS GREAT. SECOND, THEY NEEDED TO DEMONSTRATE A NEED AND THIS MEANS THAT THEY DID NOT JUST EQUIP THEIR BRAND NEW VENUE WITH THE TECHNOLOGY THEY NEEDED, IT MEANT THAT THEY WERE WORKING ON OLDER EQUIPMENT MAYBE THEY DIDN'T HAVE THE EXPERTISE TO OPERATE THE EQUIPMENT THEY HAD SO THEY NEEDED TO DEMONSTRATE NEED AND THEN THE THIRD ONE WAS THIS WILLINGNESS TO PARTNER WHICH I LOVE SO WE STARTED AT THE TOP OF THE LIST THEY SANG OUT LOUD VENUES AND WE VERY QUICKLY FOUND THREE WORTHY VENUES THAT QUITE HONESTLY ONCE WE STARTED WORKING WITH THEM, IT WAS OBVIOUS THAT WE COULD HAVE THE MOST IMPACT WITH THEM SO INK AND BALI, IT'S A BEER HALL AND A TATTOO PLACE, BUT THEY REALLY WANTED TO GET INVOLVED IN LIVE ENTERTAINMENT WE MET WITH THEM. THEY HAVE A BEAUTIFUL SPACE THERE WITH THE ABILITY TO DO LIVE PERFORMANCES AT LEAST ONCE A MONTH. AND JIMMY HULA'S, I'D NEVER BEEN THERE BEFORE BUT THEY DO REGGAE MUSIC OUTDOOR ON THE WATER EVERY SUNDAY AND THEY WANT TO EXPAND THAT AND MAKE SURE THAT THAT -- 
          [02:50:04]
THAT VENUE IS OF THE QUALITY OF OTHER VENUES SO WE WORKED WITH THEM AND HAD SOME ADDITIONAL EQUIPMENT AND THEN IN LINCOLNVILLE, DOG ROSE BREWING COMPANY WHO HOSTS TONS OF PERFORMANCES THERE. THEY ARE THE PERFECT EXAMPLE OF A THEY ALREADY HAD A SETUP BUT WITH THE EXPERTISE OF THE AMP, A COUPLE OF LITTLE INVESTMENTS REALLY TAKES US OVER THE TOP SO I WANTED TO REPORT OUT ON THIS PILOT BECAUSE THE GOAL IS THAT OVER THE YEARS WE CONTINUE TO ADD VENUES, CONTINUE TO ADD EQUIPMENT OF A PROFESSIONAL LEVEL AND CONTINUE TO TRAIN PEOPLE ON HOW TO USE THAT. SO KUDOS TO MY FRIENDS AT SJCCE FOR LETTING US BE INVOLVED IN THAT, KUDOS TO GABE FOR HELPING US TO SEE HOW THE TIDE RAISES ALL SHIPS AND HOW THIS WILL HAVE AN IMPACT ON OUR LIVE ENTERTAINMENT SCENE. 
          SO MORE TO COME ON THAT. WHAT GREW OUT OF THAT AS WELL IS OTHER PARTNERSHIPS. WE WORKED WITH THEM ON A SONGWRITER CONTEST SO YOU'LL HEAR MORE ABOUT THIS IN THE COMING DAYS AND WEEKS, BUT A LOCAL GROUP CALLED THE DOERS COMPOSED A SONG LITERALLY ABOUT OUR COMMUNITY AND WE PUT THEM IN A RECORDING STUDIO TO RECORD IT. WE WORKED WITH VIDEOGRAPHERS AND RECORDED A MUSIC VIDEO AND AS WE LEAD UP TO SING OUT LOUD IN SEPTEMBER, THEY WILL KIND OF HAVE A SOUNDTRACK THAT REALLY REFLECTS OUR COMMUNITY, SO I THINK THAT IS COOL. 
          AND THEN SHOWCASE THE PRIZES. ONE OF THE THINGS THAT I ASKED IF THE CULTURAL COUNCIL COULD HELP WAS WITH THESE IMPACT PERFORMANCES SO WHILE I CANNOT TELL YOU WHO, WHEN, OR WHERE, THERE ARE A COUPLE OF THINGS WE HAVE IN THE WORKS THAT AGAIN, ARE REALLY GOING TO PLAY INTO OUR REPUTATION AS A MUSIC DESTINATION AND THAT WILL DOVETAIL INTO ALL OF THE THINGS WE ARE DOING ON THE PR SIDE WITH SUSAN AND THE NEW AGENCY. 
          LASTLY, JUST SO YOU COULD HIGHLIGHT PLAYING TO PEOPLE AND THEIR STRENGTHS. WE ALL KNOW THE TEAM AT THE AMP IS GREAT AT PRODUCING EVENTS BUT WHAT THEY ARE REALLY GREAT AT IS BOOKING ARTISTS SO AS I AM TALKING TO OTHER TALENT BOOKERS ABOUT SING OUT LOUD, I'M GOING TO TELL YOU A LITTLE BIT ABOUT SOMETHING THAT DID NOT COME TO FRUITION BUT IS SUPER EXCITING. 
          SO AS I HAVE GOTTEN TO KNOW THEM, THEY LITERALLY REACHED OUT TO ME ONE DAY AND SAID WE HAVE GOT AN ARTIST TOURING THROUGH THAT WE THINK WOULD BE PERFECT FOR THIS OTHER SERIES WE KNOW YOU ARE INVOLVED IN. AND IT'S THE JAZZ SERIES AT THE LINCOLN MUSEUM. THAT ARTIST DID NOT COME TO FRUITION FOR ROUTING PURPOSES, WHAT IT DID IS IT STARTED A CONVERSATION AND WHAT WE WERE LOOKING AT WAS, THE AMP FOLKS IDENTIFIED A PERFECT VENUE THEY REACHED OUT TO ME AND I WAS ABLE TO UNDERWRITE THIS. IT DID NOT ALL COME TOGETHER, BUT THESE ARE THE KINDS OF CONVERSATIONS I THINK YOU GUYS NEED TO BE AWARE OF THAT ARE HAPPENING ON A DAILY BASIS BECAUSE IT REALLY DOES MAKE US ALL BETTER. 
          WITH THAT I WAS PLANNING TO TRANSITION TO MY BUDGET AND I THANK YOU GUYS IMMENSELY. I JUST WANT TO GIVE THREE OTHER REALLY QUICK UPDATES. PUBLIC ART AND CULTURAL PLAN. 
          MAYOR SWEENY, YOU MENTIONED THIS A PERCENTAGE FOR PUBLIC ART WOULD BE AMAZING AND I'M GOING TO COUNT ON THE BEACH FOR THAT WHEN THAT DAY COMES. WE HAVE BEEN WORKING ON THIS FOR THE PAST YEAR AND TWO WEEKS FROM NOW WE ARE MEETING WITH FOCUS GROUPS AGAIN OVER SOME INITIAL RECOMMENDATION SO THIS IS REALLY JUST A TEASER THAT IN THE COMING MONTHS, YOU'RE GOING TO HEAR A LOT MORE ABOUT HOW WE FORMALIZE A PUBLIC ART PLAN AND SHOULD ADDRESS SOME OF THE THINGS WE TALKED ABOUT TODAY LIKE IS THIS PUBLIC ART, HOW DO WE PAY FOR IT, HOW DO WE MAINTAIN IT, HOW DO WE TELL PEOPLE ABOUT IT? SECOND IS HASTINGS PIER WE LOVE HASTINGS AND HELPING ANY CREATIVE THING THEY DO OUT THERE BECAUSE IT'S A REAL VISIBLE EXAMPLE OF HOW YOU GET TOURISTS OF THE WEST. ALSO RELATED TO PUBLIC ART THIS SEPTEMBER, WE ARE GOING TO BE% DEDICATING A FUNCTIONAL PUBLIC ARTWORK. IT'S A GARDEN KALEIDOSCOPE TO HELP HIGHLIGHT THEIR AGROTOURISM HISTORY, KIND OF GOING TO LOOK AT WHAT YOU SEE IN THE TOP RIGHT CORNER WHERE VISITORS COULD COME AND LOOK THROUGH A KALEIDOSCOPE AND IT WOULD JUST BE A FUN EXPERIENCE OUT THERE SO THAT WILL HAPPEN IN SEPTEMBER AND THEN THE OTHER PUBLIC ART THING WE ARE LAUNCHING VERY SOON IS MICRO GALLERIES. PICTURE MAIN LIBRARIES, BUT EACH ONE OF THESE CURATED BY A LOCAL ARTIST SO I JUST WANT TO GIVE YOU A HANDFUL OF UPDATES ON SOME OF THE PARTNERSHIPS WE ARE DOING AND SOME OF THE PUBLIC ART STUFF THAT WE HAVE COMING DOWN THE PIPELINE. SO HAPPY TO ANSWER ANY QUESTIONS BUT OTHERWISE, WE HAVE BEEN HERE A LONG TIME. 
          I DO THANK YOU FOR YOUR SUPPORT. >> ANY QUESTIONS FOR JOE? ALL RIGHT, YOU ARE GOOD. ALL RIGHT, ANY OTHER REPORTS? 
          [12. MEMBER COMMENTS  ]
THE REST OF IT'S IN OUR PACKET. SUSAN, YOU ARE GOOD? OKAY. THAT TAKES US TO MEMBER COMMENTS. WE'LL START DOWN AT THIS END AND 
          WORK OUR WAY DOWN. >> THANK YOU TO ALL THE STAFF AND TO JEFF AND SUSAN AND EVERYBODY AND MEREDITH FOR YOUR PRESENTATIONS AND FOR YOUR TIME AND ALL OF YOUR EFFORT AND ALL 
          OF YOUR WORK. >> MAYOR? 
          >> I AM GOOD. >> CHARLES? 
          [02:55:01]
          ALL RIGHT. >> TROY, ONE THING, I HAVE 
          SOMETHING I NEED. >> I HAVE THE GAVEL. 
          >> I DIDN'T WANT YOU TO TURN YET. 
          CAN I GET CONSENSUS FROM THE BOARD TO WRITE TO THE ATTORNEY GENERAL'S OFFICE AND GET CLARIFICATION ON THE STATUES ISSUE? THEY ARE PROBABLY OKAY, BUT I JUST WANT TO MAKE SURE AS WE HAVE BEEN BEHIND THE SCENES WORING ON THAT MORE THAN I WOULD LIKE TO HAVE PERMISSION FROM THE BOARD TO REACH OUT TO THE ATTORNEY GENERAL'S OFFICE AND MAKE SURE WE WON'T HAVE ANY PROBLEMS. 
          >> AND WHAT YOU'RE DOING IS JUST TO MAKE SURE THAT THE FUNDING IS EVEN ALLOWED BECAUSE IT'S KIND OF UNIQUE. 
          >> CORRECT. >> ARE YOU GUYS GOOD WITH HIM WRITING A LETTER AND SEEING IF IT'S ALLOWABLE USE. 
          >> JUST CONSENSUS ON THE RECORD FOR THAT. 
          THANK YOU. >> I THINK YOU HAVE AT. 
          ALL
* This transcript was compiled from uncorrected Closed Captioning.