[Items 1 - 3]
          [00:00:07]
          AFTERNOON EVERYONE. I'M GOING TO CALL THIS MEETING TO ORDER. 
          LET'S DO THE PLEDGE OF ALLEGIANCE PLEASE. 
          ROLL CALL PLEASE. >> 
          [4. APPROVAL OF AGENDA]
          >> ALL RIGHT APPROVAL OF THE AGENDA. ALL IN FAVOR? APPROVAL 
          [5. APPROVAL OF MINUTES]
          OF THE MINUTES? >> SO MOVED. 
          >> SECOND. 
          >> WE WILL COME BACK IN 30 YEARS. I HOPE TO BE BACK IN 30 
          YEARS. >> MOTION TO APPROVE WITH 
          AMENDMENT. >> SECOND. 
          >> ALL IN FAVOR? PUBLIC COMMENT ON ANYTHING NOT ON TODAY'S AGENDA? HEARING ON PUBLIC COMMENT IS CLOSED. FOLLOW-UP 
          [7. FOLLOW-UP FROM PRIOR MEETING]
FROM PRIOR MEETING. USE OF TDC FUNDS FOR PUBLIC SAFETY. I BELIEVE YOU WERE GOING TO GIVE US A LITTLE UPDATE? 
          >> YES PREPARED TO GIVE YOU AN UPDATE. WE DID SOME RESEARCH, THERE IS NO PRACTICAL GOOD WAY TO GET AROUND AND USE TDC FUNDS FOR PUBLIC SAFETY IN ST. JOHN'S COUNTY. WE DO NOT MEET ANY EXCEPTIONS, I DON'T THINK THERE IS ANY ISSUE WITH BUYING THINGS LIKE BARRICADES THAT MAY BE USEFUL, WE THINK WE CAN USE THOSE PURCHASES PRETTY COMFORTABLY. BUT, TO SPEND MONEY ON THAT, WE WOULD HAVE TO, ON PUBLIC SAFETY WE WOULD BE CAREFUL BECAUSE THAT IS A NORMAL COUNTY EXPENSE EVEN THOUGH THESE ARE EXTRAORDINARY EVENTS IT WOULD BE HARD TO POTENTIALLY QUALIFY THOSE. I COULD NOT FIND ANY USE WHERE THEY HAVE USED THOSE AND SURVIVED AUDIT, DOES NOT MEAN THEY HAVE NOT BEEN TRIED IN OTHER COUNTIES, SO THAT COULD CHANGE, BUT TODAY I CANNOT FIND ANY PRECEDENT FOR US TO MOVE FORWARD WITH THAT. 
          >> WHEN I AM HEARING THOSE TYPES OF THINGS , I WOULD THINK THE COUNTY INDIRECTLY THROUGH THE SHERIFF'S DEPARTMENT WOULD HAVE A LOT OF THAT EQUIPMENT I WOULD THINK. I AM JUST WONDERING WHERE ALL OF THOSE BARRIERS AND ALL THOSE COME FROM THE PLAYERS 
          CHAMPIONSHIP. >> THEY ARE RELEASED. 
          >> FOR THE MOST PART THEY ARE RELEASED. IT IS NOT SOMETHING THE SHERIFF'S DEPARTMENT HAS, THE AMPHITHEATER HAS THEIR OWN BARRICADES THAT THEY USE, BUT WHEN THEY NEED TO EXPAND OR DO 
          AN EVENT THEY ARE LEASED OUT. >> LEASING STUFF OUT AGAIN FROM 
          THE GENERAL FUND. >> I THINK IT IS THE USE THAT IS THE ISSUE AND SO THE LEASE BIRCHES PURCHASING IS NOT A PROBLEM SO I THINK THAT WOULD BE PERMISSIBLE. POTENTIALLY WE COULD PAY FOR THOSE KINDS OF PURCHASES OR LEASE , IT MAY BE THIS EVENT HAPPENS REGULARLY AND IF YOU NEED THAT MANY OF THEM IT IS POSSIBLE THE COUNTY CAN STORE THAT, THAT I DON'T KNOW. 
          >> I'M SORRY, WE WOULD BE ABLE TO DO THE CUSTODIAL ? WE WOULD BE ABLE TO DO THE LIGHTS AND THOSE TYPE OF EXPENSES WILL NOT BE HINDERED BY PUBLIC SAFETY? SO IT'S JUST LAW ENFORCEMENT IS 
          THE RESTRICTION. >> IT GETS PROBLEMATIC WHEN YOU START PAYING FOR EMPLOYEES AND TIME . 
          >> THE CUSTODIAL IS ALSO THE EMPLOYEES. 
          >> IT IS EVEN RELATED. NOT A NORMAL EXPENSE OF THE COUNTY OR 
          [00:05:01]
          STATE. >> I'M TRYING TO GIVE RELIEF TO THE CITY AS THE MAIN GOAL JUST FIGURING OUT WHERE WE CAN HELP THEM SO THEY CAN MOVE THE MONEY TO DO WHAT THEY NEED TO DO. 
          >> DID YOU HAVE ? SO, ANY OTHER QUESTIONS RELATED TO THE TDC FUNDS FOR NIGHTS OF LIGHTS? MAYOR ANYTHING? 
          >> WE APPRECIATE THE DISCUSSION AND INFORMATION. I WAS LOOKING FORWARD TO HEARING A FINAL ANSWER AND THAT'S WHAT WE HEARD TODAY SO THANK YOU. APPRECIATE, IT HELPS TO SORT THROUGH THE 
          PATH FORWARD. >> THERE WAS AN EFFORT TO AMEND THE RULES THIS YEAR LOOKS LIKE THAT HAS BEEN TABLED BY POTENTIALLY USUALLY FLORIDA TENDS TO BE ONE OF THE STATES WHERE THEY TRY FOR A COUPLE YEARS SO IT'S POSSIBLE THAT MIGHT CHANGE NEXT YEAR. I DON'T KNOW WHAT THAT WILL ULTIMATELY LOOK LIKE IF THEY DO MAJOR AMENDMENTS TO THOSE RULES. 
          >> OKAY THANK YOU GOOD TO KNOW WE WILL LOOK UP THE BILL. 
          >> ALL RIGHT SO THE NEXT IS REVENUE COLLECTION UPDATE. 
          >> YES, IN YOUR PACKET YOU RECEIVED THE REVENUE FOR THE 10 YEARS, YEAR TO DATE FOR THIS YEAR FOR THE TOTAL REVENUE AND BROKEN DOWN BY ZIP CODE AND BY ACCOMMODATION TYPE. AND, AS A FOLLOW-UP FROM THE LAST MEETING I REACHED OUT TO THE TAX COLLECTORS OFFICE TO EXPLORE THE POTENTIAL FOR GETTING THE ZIP CODE AND ACCOMMODATION TYPE ESPECIALLY FOR THE ZIP CODE 3284. TO SEE IF WE CAN GET IT REFINED AND BROKEN DOWN A LITTLE MORE. THE TAX COLLECTOR OFFICE CONFIRMED THE ONLY AVAILABLE REPORTING BREAKOUTS ARE BY ZIP CODE AND ACCOMMODATION HOWEVER, THEY HAVE COMMITTED TO EXPLORING THE POSSIBILITY OF PROVIDING A BREAKOUT OF THE REVENUE COLLECTIONS BY MUNICIPALITY. AND THEY DID NOT FEEL AT THIS TIME THERE WAS ANOTHER AVAILABLE MECHANISM TO APPLY TO THE DATA TO PROVIDE BREAKOUTS FOR AT-LARGE AREAS SUCH AS THE BEACH. 
          >> OKAY. ANY QUESTIONS ON THE REVENUE? DISCUSSIONS? HEARING ON 
          [8. INITIAL DISCUSSION OF FY26 TOURISM BUDGET]
LET'S MOVE TO THE NEXT SUBJECT. DISCUSSION OF THE BUDGET. 
          >> GOOD AFTERNOON , JESSE DUNN COUNTY ADMINISTRATION. WE WERE ASKED TO PROVIDE AN OVERVIEW OF THE BUDGET DISCUSSION THAT JUST HAPPENED THIS PAST WEEK. WE, THE COUNTY ADMINISTRATOR HAD WHAT IS CALLED THE BUDGET SESSIONS WHICH IS REALLY JUST A DISCUSSION BETWEEN COUNTY DEPARTMENTS OR COUNTY AREAS AND THE COMMUNITY DIRECTLY WITH THE COUNTY ADMINISTRATOR JUST TO TALK ABOUT WHAT IS OUT THERE, ONE OF THE CHALLENGES COMING UP , THERE HAS BEEN DISCUSSION WITH ROLLBACK RATES, WHAT DOES A RECESSION MEAN? UTILITIES MAY TALK ABOUT WATER RATES WERE COMPETITIVE RATES. JUST THE VARIOUS DISCUSSIONS. TOURISM, CULTURAL DEVELOPMENT IS ONE OF THE TOPICS AND WHAT WE ARE SEEING RELATED TO THE NEEDS FOR NEXT YEAR AS WELL AS THE REVENUES THAT ARE PROJECTED. THIS IS AND I WILL LET YOU KNOW THIS IS THE EXACT PRESENTATION PROVIDED DURING THE BUDGET SESSIONS AND JUST TO PROVIDE YOU AS WELL AND A LITTLE BIT OF AN OVERVIEW OF THE BUDGET PROCESS. RIGHT NOW IS WHAT WE ALWAYS CALL THE REQUESTED BUDGET AND IT IS KIND OF GETTING EVERYONE IN THE GROOVE AND GETTING MOVING AGAIN TO START BUILDING WITH A 26 BUDGET LOOKS LIKE. ULTIMATELY, A RECOMMENDED BUDGET WILL BE PROVIDED BY COUNTY ADMINISTRATION TO THE BOARD OF COUNTY COMMISSIONERS IN JULY AND CERTAINLY WE WOULD LIKE TO HEAR FROM THE TOURIST DEVELOPMENT COUNCIL AND WE WILL CONTINUE TO REFINE THE BUDGET SO WE ARE JUST IN THE FIRST STAGES OF THIS. THE PLAN ISTO BRING THIS BACK AGAIN, WE WILL CONTINUE TO REFINE THE REVENUES. 
          WE WILL CONTINUE TO LOOK AT WHAT COUNTY ADMINISTRATION WOULD LIKE 
          [00:10:02]
TO RECOMMEND IN THE ENTIRE BUDGET AND CERTAINLY THIS IS THE FIRST GLIMPSE, A 40,000 FOOT LOOK AT THE BUDGET, BUT I WOULD ALSO LIKE TO PROVIDE SEPARATE FROM THIS A SPECIFIC LINE ITEM BUDGET OF BOTH REVENUES AND EXPENDITURES FROM AGAIN THIS INITIAL REQUESTED BUDGET AND AS WE MOVE TOWARD THE JULY RECOMMENDATION. FINISHING OFF THE TOPIC. ONCE COUNTY ADMINISTRATION RECOMMENDS A BUDGET IN JULY IT IS THEN THE BOARD OF COUNTY COMMISSIONER BUDGET AND AT THAT POINT BETWEEN JULY AND UNTIL THEY ADOPT THE BUDGET THE ADMINISTRATION RELIES ON THE OFFICE OF MANAGEMENT TO CONTINUE TO LOOK AT REVENUE. SO WE WILL CONTINUE TO LOOK AT SALES TAX, GAS TAXES AND AGAIN ONE OF THE ONES IN PARTICULAR TOURIST DEVELOPMENT TAXES BECAUSE WE ONLY HAVE A FEW MONTHS AS OF NOW, WE HAVE ABOUT SIX PERIODS OF REVENUE AND WE WILL SEE WHAT HAPPENS THIS SUMMER. SO WE WILL CONTINUE TO REFINE THOSE REVENUES AS WE APPROACH THE SEPTEMBER ADOPTION OF THE BUDGET. KIND OF GOING THROUGH THIS PRESENTATION, THE REVENUE IS GOVERNED BY BOTH FLORIDA STATUTE AS WELL AS COUNTY ORDINANCE IN TERMS OF ELIGIBILITY OF USE AND CATEGORIES. CURRENTLY WE LEVY THE FULL 5% TOURIST DEVELOPMENT TAX AND THE BREAKDOWN IS UP THERE FOR EACH CATEGORY, CATEGORY ONE DESTINATION MARKETING RECEIVES 1.6 CENTS, CATEGORIES TWO AND THREE EACH RECEIVE .6 CENTS, CATEGORY FOUR ADMIN AND SPECIAL USE RECEIVES .8% AND CATEGORY FIVE WHICH WAS THE NEWEST IN RECENT YEARS FOR THE BEACH ASSETS RECEIVES 1.4 OF THOSE . THIS IS A BREAKDOWN ACTUALLY. JUST ON THE SCREEN A COUPLE SECONDS AGO PREVIOUS TO THE DISCUSSION THIS IS A MONTH TO MONTH THE TREND OF RECENT YEARS OF OUR TOURIST DEVELOPMENT DOLLARS AND THIS IS SOMETHING THE OFFICE USES TWO PROJECT FORWARD WHAT WE THINK IS GOING TO HAPPEN FOR THE NEW YEAR. QUITE FRANKLY IT IS PROJECTING , AT SOME LEVEL THAT'S A GUESS. AND CERTAINLY WE CONTINUE TO MONITOR THROUGH. IF YOU LOOK ACROSS HERE YOU CAN SEE THE TOTALS. A LITTLE BIT ABOVE THE BOTTOM, THE TOTAL TOURIST DEVELOPMENT TAX DOLLARS BEGINNING IN 19 AT 11.8 MILLION. 
          IN 20 WHICH WAS OUR COVID-19 REHAB 9.4 MILLION. $14.4 MILLION IN 21. 22 WAS THE YEAR WE IMPLEMENTED BOTH THE COUNCIL AND THE BOARD ULTIMATELY PUT THE FIFTH PENNY IN PLACE, WE WERE AT 22.2 MILLION. FY 23, ALMOST 23.2. 24 ROUGHLY FLAT TO THAT 23.2 AND FOR 25 WE ARE TRENDING NOW ABOUT EVEN WITH 24 AT THIS TIME, 11 MILLION 664. LAST YEAR AT THIS TIME 11 MILLION 11,000,007 76. KIND OF FLAT RIGHT NOW GOING INTO THE SUMMER OF FISCAL YEAR 2025. RIGHT NOW THE INITIAL LOOK THAT WE HAVE THAT WAS SUGGESTED , 3% INCREASE FOR 25 AND A 3% IN 26 AND I WILL EXPLAIN THOSE, FOR 25 WE ARE RUNNING A LITTLE FLAT BUT WE WILL CONTINUE TO MONITOR THAT SO THE 3% MAY BE A LITTLE AGGRESSIVE. CERTAINLY WE WILL ADJUST TO THAT, BUT THAT'S THE REMAINDER OF 25 AND THESE PROJECTIONS ARE LITTLE BELOW WHAT WE HAD BUDGETED FOR THIS YEAR SO AGAIN WE WILL CONTINUE TO MONITOR THOSE REVENUES, BUT WE BUILT NEXT YEAR'S BUDGET BASED ON A 3% INCREASE OVER THE 24 ACTUAL AND SIMILARLY, FOR 26 WE'RE BUILDING IN AT 3%. AGAIN, SEEMS AGGRESSIVE INITIALLY, BUT THERE IS A BUDGETARY REQUIREMENT THAT I AM NOT SURE THE COUNCIL HAS BEEN AWARE OF AND THAT IS WHEN WE BUDGET, WE BUDGET WITH A 
          [00:15:03]
5% STATUTORY REDUCTION ON REVENUE. ALTHOUGH THERE IS 3% FOR 2026 WITH THE 5% IT GENERALLY KEEPS REVENUE FLAT SO I WOULD SAY THAT'S A FAIRLY CONSERVATIVE APPROACH FOR 2026 , BASED ON WHERE WE ARE TRENDING RIGHT NOW, AGAIN IT SEEMS RELATIVELY FLAT FOR 2025. ANTICIPATED FY 26 TOURIST DEVELOPMENT REVENUE IS APPROXIMATELY 24.6 MILLION IN TOTAL. AT THE 5% STATUTORY REDUCTION IT IS GOING TO BE CLOSER TO $23.4 MILLION. FOR EACH OF THE CATEGORIES BELOW , AND AGAIN I CAN PROVIDE YOU , THE COUNCIL, WITH A BREAKDOWN SPECIFICALLY TO THE DOLLAR OF THE REQUESTED BUDGET AS WE MOVE INTO JUNE. FOR CATEGORY ONE, THE 1.6 COMES OUT TO ABOUT 7.5 MILLION FOR THE NEXT TWO CATEGORIES AT .6 CENTS IT IS ABOUT 2.8 MILLION IN TOURIST DEVELOPMENT REVENUE. CATEGORY FOUR COMES OUT TO ABOUT $3.7 MILLION. AND CATEGORY FIVE BEACH ASSETS 1.4 CENTS AT THE 5% STATUTORY REDUCTION , OVERALL GENERATES $6.6 MILLION. AND THE BUDGET SUGGESTIONS AND CONSIDERATIONS , AT THIS INITIAL PERIOD IS FOR CATEGORY ONE, OVERALL THE APPROPRIATION IS ABOUT $9.7 MILLION WITH CERTAINLY A GOOD PORTION GOING TO THE PCB CORE SERVICES CONTRACT AS WELL AS THE TOURISM MARKETING CONTRACT. AGAIN I WILL PROVIDE THE LINE ITEM DETAIL POST THIS MEETING AS WE MOVE TO THE JUNE MEETING WITH THE CULTURAL EVENTS INCORPORATED ALLOCATION IN THERE OF ABOUT $1 MILLION AND CATEGORY ONE, WE HAVE A RESERVE THAT HAS BEEN ESTABLISHED. THAT IS THE BALANCE OF THOSE APPROPRIATIONS, CUMULATIVE RESERVE OF $993,000. 
          FOR CATEGORY TWO IN TOTAL THE ALLOCATION IS ABOUT $3.1 MILLION. WITH $1.4 MILLION APPROPRIATED FOR THE CULTURAL COUNCIL CONTRACT. ABOUT 633,000 FOR THE ARTS CULTURAL AND HERITAGE GRANTS PROGRAM WHICH IS DOWN FROM LAST YEAR OR I SHOULD SAY THE CURRENT YEAR WHICH WAS ABOUT $1.2 MILLION. THAT WAS AN ACTION TAKEN TO PUT ADDITIONAL FUNDING IN, FOR THE 25 AT $1.2 MILLION AND REQUIRED A RELOCATION FROM OTHER CATEGORIES. AND AGAIN ANOTHER , IN ADDITION TO CULTURAL EVENTS ALLOCATION IS ABOUT $1 MILLION AS WELL AND CATEGORY TWO. THERE IS NO RESERVE APPROPRIATION IN CATEGORY TWO AT THIS POINT. 
          MOVING INTO CATEGORY THREE. LEISURE AND RECREATION , TOTAL APPROPRIATION AT THIS POINT IN THE BUDGET PROCESS, $3.3 MILLION. ALLOCATED ACROSS THESE CATEGORIES, AGAIN I WILL PROVIDE THE LINE ITEM DETAIL ON THAT BETWEEN ALL FIELD MAINTENANCE, WATER ACCESS AND ARTIFICIAL REEF MAINTENANCE. SPORTS MARKETING GRANTS AND A SMALL AMOUNT FOR PARKS AND RECREATION DEPARTMENT STAFF. CERTAINLY CATEGORY THREE IS WHEN THERE ARE AVAILABLE FUNDS , CERTAINLY HELPS THE PARKS AND RECREATION DEPARTMENT WITH SOME OF THEIR CAPITAL NEEDS AS WELL, ONE-TIME CAPITAL NEEDS AND CAPITAL IMPROVEMENT PROGRAM. FOR PARKS AND RECREATION AND WE JUST HAD THIS DISCUSSION. THE MAJORITY OF THEIR CAPITAL FUNDING COMES FROM IMPACT FEES AND SECONDARILY TO THAT , IT IS THE TDT CATEGORY THREE APPROPRIATION SO THIS IS AN IMPORTANT CATEGORY FOR PARKS AND RECREATION. CATEGORY FOUR. ADMIN AND SPECIAL USE, THE TOTAL APPROPRIATION FOR THAT CATEGORY AT THIS POINT IS $4.6 MILLION. BROKEN DOWN INTO THE VARIOUS CATEGORIES ON THE SCREEN. VISITOR INFORMATION CENTER AT A LITTLE OVER $550,000. HOLIDAY LIGHTS AND FIREWORKS, EVENTS AND BEACH SHUTTLES, CULTURAL EVENTS INCORPORATED ALLOCATION. TPC 
          [00:20:02]
SUPPORT AND A PORTION FOR THE TOURISM DEPARTMENT STAFF WITH A RESERVE OF JUST OVER $148,000. AND THEN FINALLY BEACH ASSETS WHICH IS A FULL APPROPRIATION AT THIS POINT OF 10.6 MILLION IS BROKEN DOWN BETWEEN BEACH OPERATIONS , BEACH ACCESS MAINTENANCE, SO ON BEACH OPERATIONS , THE FULL BEACH OPERATION ITSELF IS NOT FUNDED THROUGH THIS CATEGORY, BUT A PORTION ON BEACH DRIVING PROVIDES A GOOD PORTION OF FUNDING FOR BEACH OPERATIONS. THE NONPUBLIC SAFETY LIKE SPEAKING ABOUT THE USE OF TOURISM DOLLARS FOR PUBLIC SAFETY. THE NONPUBLIC SAFETY PORTION ABOVE AND BEYOND THOSE DOLLARS FROM BEACH COMES FROM THE GENERAL FUND WITHIN A PORTION AS WELL FROM THIS TDT CATEGORY. AND THEN WE HAVE BEACH ACCESS MAINTENANCE. THING ABOUT THE WALK OVER TO THE BEACH, THE COUNTY IS RESPONSIBLE FOR THEM AND RETRY TO PROGRAM AT LEAST TWO OR THREE BEACH ACCESS POINTS PER YEAR AND BEACH REIMBURSEMENT. WE THINK OF THE ARMY CORPS PROJECTS AS WELL AS PRIMARILY ARMY CORPS AND FEMA IF THERE IS A LOCAL FUNDING MATCH REQUIRED ON THOSE PRODUCTS. IF WE THINK OF THE COASTAL STORM RISK MANAGEMENT PROJECTS, BOTH INCLUDING THE LLANO. SOUTH PONTEVEDRA. PONTEVEDRA. THERE ARE SOME PROJECTS FOR PORPOISE POINT AS WELL. ALL OF THOSE MATCHING APPROPRIATIONS BECAUSE WE CERTAINLY LEVERAGE STATE AND FEDERAL FUNDING FOR THOSE PROJECTS. BUT THE LOCAL APPORTIONMENT WE TRY TO LEVERAGE AS CATEGORY FIVE. THE CUMULATIVE RESERVE IN CATEGORY FIVE AT THIS POINT IS $6.35 MILLION AND I CAN TELL YOU CERTAINLY THERE ARE PROJECTS COMING UP AGAIN RELATED TO THE SOUTH PONTEVEDRA AND PONTEVEDRA, TENTATIVE ARMY CORPS PROJECTS AS WELL AS PORPOISE POINT THAT MAY NEED LOCAL MATCH FOR THOSE PROGRAMS. SO, AGAIN THAT'S KIND OF THE QUICK OVERVIEW. WHAT I'M GOING TO DO IS PROVIDE, FOR THE NEXT MEETING, THE SPECIFIC LINE ITEM ON THAT AND THE TDC MAKES RECOMMENDATION TO THE BOARD, AS WE MOVE FORWARD THROUGH THIS PROCESS. IDEALLY WE WOULD LIKE TO BRING THAT INTO JULY, BUT CERTAINLY THE BOARD OF COUNTY COMMISSIONERS ULTIMATELY APPROVED THIS BUDGET AS PART OF THE LARGER ST. JOHNS COUNTY BUDGET IN SEPTEMBER. WITH THAT IF THERE ARE ANY QUESTIONS FROM A QUICK OVERVIEW OF THE BUDGET. 
          >> I DID NOT CATCH WHAT THE RESERVES WERE IN CATEGORY THREE. 
          >> OH, I'M SORRY. >> I WAS TRYING TO WRITE THEM 
          DOWN. I MIGHT HAVE ZONED OUT. >> THIS IS 40,000 SO CERTAINLY I COULD HAVE SKIPPED THAT. 781,000. IN THE RESERVES. 
          >> MY FOLLOW-UP QUESTION STICKING WITH RESERVES. LAST YEAR WE HAD AN ABUNDANCE IN THE PERCENTAGE OUT OF LINE WITH THE STATE, THE WAY THE RESERVES ARE NOW, IS THE PERCENTAGE WHERE IT NEEDS TO BE? I THINK WE HAD TOO MUCH IN RESERVE FOR THEIR COMFORT LEVEL. I WONDER IF WE ARE WHERE WE ARE SUPPOSED TO BE 
          WITH THAT. >> YES I WOULD SAY OVERALL , IN ALL THE COUNTY FUNDS WE ARE IN COMPLIANCE, IF YOU WILL. THAT'S NOT TO SAY WE COULD EXCEED SOME LEVEL, BUT GENERALLY WHEN WE DO EXCEED IN RESERVES IT'S BECAUSE THERE IS A PURPOSE THERE. WE ARE COLLECTIVELY ACCUMULATING TOWARD A PROJECT. THE EASIEST EXAMPLE IN THIS PARTICULAR OPERATION IS IN THE BEACH ASSETS WHERE I'M SORRY THERE'S A LITTLE OVER $6 MILLION THAT WE ACCUMULATE AND THOSE ARE ACCUMULATED TOWARD A LARGER PROJECT. CERTAINLY THE SAME THING IF I CAN USE THE IMPACT FEES , THERE ARE REQUIREMENTS IN RESERVES. WE CERTAINLY DON'T WANT TO LEVY A REVENUE AND SIT ON IT IF YOU WILL. SO THERE'S ALWAYS THE CONCERN OF WHERE ARE YOUR RESERVES? IF THE RESERVES EXCEED 
          [00:25:05]
WHAT ARE LET'S SAY RECOMMENDED OR SUGGESTED LEVEL AS LONG AS WE HAVE JUSTIFICATION WITH IMPACT FEES OF PARKS AND AGAIN I ALWAYS KIND OF GO TO THAT WITH YOU. ONE OF THOSE AREAS WHERE WE WOULD ACCUMULATE DOLLARS. WE WOULD NOT JUST WANT TO SPEND THEM DOWN EVERY YEAR. SAME AS WHEN MY KID GETS FIVE DOLLARS AND A BIRTHDAY CARD PUT IT TOGETHER AND LET'S ACCUMULATE TOWARD SOMETHING ELSE. TRY NOT TO SPEND IT DOWN. AS LONG AS WE ARE COLLECTIVELY PROGRAMMING AND BUDGETING FOR A LARGER PROJECT THEN WE CAN 
          EXCEED THOSE RESERVES. >> MY FINAL QUESTION IS CATEGORY TWO IS ZERO, WE TRAINED THE BANK ON THAT LAST YEAR. WE HAVE ANY FEEL ON WHERE THE STATE MIGHT BE? IT MIGHT BE A QUESTION FOR CULTURAL, DO WE HAVE ANY FEEL FOR WHERE THE STATE IS AT WITH FUNDINGS THAT GOT PULLED AWAY LAST YEAR? ARE THEY BACK IN THE BUDGET THIS YEAR AND IF ANYBODY HAS INFORMATION, I DON'T KNOW 
          IF THAT'S YOU. >> I CAN CERTAINLY , OKAY YOU WILL BE RECEIVING INFORMATION ON THIS. THIS HAS BEEN KIND OF A TREND WE HAVE SEEN THROUGH THE BUDGET PROCESS BEYOND THE TOURISM . WE SEE THIS IN PUBLIC WORKS AND UTILITIES, EVEN WITH OUR EMERGENCY RESPONSE TEAM IN TERMS OF FEMA AND EMERGENCY GRANTS. WE ARE SEEING CERTAINLY , ACTUALLY COUNTY ADMINISTRATION WENT UP TO WASHINGTON D.C. LAST WEEK AND WE ARE SEEING A WHOLE LOT MORE COMPETITION WITH GRANTS WITH OUR FEDERAL AND STATE APPROPRIATIONS. SO WE ARE COMPETING FOR THEM AND WE DO NOT SEE THEM ALL COME TO FRUITION AS WE HAVE SEEN IN THE PAST. I DON'T KNOW IF THERE'S ANY OTHER. DO YOU WANT TO SPEAK TO 
          THAT? >> THINK YOU. EXECUTIVE DIRECTOR OF THE ST. JOHN'S CULTURAL COUNCIL. I BELIEVE YOU ARE REFERRING TO THE DECISION LAST YEAR TO VETO ALL GRANT FUNDING OF ARTS AND CULTURE AND HISTORY ORGANIZATIONS THROUGHOUT THE STATE. WHAT I CAN TELL YOU HAPPENING THIS YEAR IS THEY HAVE NOT ZEROED OUT BUT THEY HAVE INCREASED THE THRESHOLD FOR FUNDING SO IN THE PAST IF YOU SCORE 80 OR HIGHER ON THESE YOU ARE LIKELY TO GET YOUR FUNDING AT SAY 70% OF WHAT THE COMMITTEE WOULD HAVE APPROVED. WHAT WE TOLD THE NEW THRESHOLD IS 95. IF THAT STAYS WHAT THAT MEANS IS ONLY THREE ENTITIES IN ST. 
          JOHN'S COUNTY THAT APPLIED OR WOULD'VE BEEN ELIGIBLE AT THE 80 THRESHOLD WILL RECEIVE FUNDS FROM THE STATE THIS YEAR. THE CULTURAL COUNCIL DID RECEIVE ONE OF THE HIGHEST SCORES SO WE EXPECT TO RECEIVE A LITTLE BIT OF FUNDING. FOR THE MOST PART EVERYBODY ELSE IN THE COMMUNITY WOULD GET SHOT OUT OF THE PROCESS. MY UNDERSTANDING, I WAS NOT HERE LAST YEAR BUT PART OF THE WAY WE WERE ABLE TO GET THOSE TDC GRANT FUNDS UP A LITTLE BIGGER WAS GETTING RESERVES FROM ELSEWHERE TO FILL THE GAP SO THE REDUCTION THIS YEAR, EVERYBODY WAS AWARE IT WAS A ONE-YEAR BAND-AID BUT IT DEFINITELY WILL BE FELT BY OUR 
          CULTURAL ASSETS. >> THANK YOU FOR THE UPDATE. 
          >> DOES ANYONE HAVE QUESTIONS ON THE BUDGET? HEARING NONE . WE WILL WAIT UNTIL WE SEE THE DETAILS NEXT WEEK. ARE GOING TO SEND THAT OUT BEFORE THE MEETING? 
          >> YES, ABSOLUTELY. >> THANK YOU VERY MUCH. 
          [9. DISCUSSION OF FIVE (5) SEASONS TO DRIVE YEAR-ROUND BUSINESS]
          >> FIVE SEASONS I GUESS THAT'S ME. 
          >> YOU WANT ME TO INTRODUCE YOU? >> DO YOU WANT TO TAKE OVER? 
          >> YOU GOT IT. >> AS WE KNOW I HAVE BEEN TALKING ABOUT THIS SUBJECT PROBABLY OFF AND ON FOR 20 YEARS. FROM A MACRO STANDPOINT, HOW DO WE STABILIZE OCCUPANCY YEAR-ROUND SO WE DO NOT PUT ALL OF OUR EGGS IN THE LIGHTS BASKET AND JUST HOPE THAT TURNS OUT GREAT. THAT IS A AWFULLY STRESSFUL WAY TO RUN TOURISM. AND SO I WANTED TO BRING IT UP FOR DISCUSSION AND I THINK WHAT I WOULD LOVE TO HAVE DONE IS TO 
          [00:30:04]
HAVE BOTH CULTURAL COUNCIL AND THE BCB WORK WITH THEIR AGENCIES AND TAKE THIS CONCEPT AND HAVE THEM BRING UP SOME SOUND IDEAS OF HOLDING THOSE FIVE SUB GRANTS. WE KNOW TWO, SEEING OUT LOUD AND NIGHTS OF LIGHTS BUT THEY NEED TO BE 10 WEEKS , NOT A TWO DAY WEEKEND EVENT. AND THEN LATER EVERYTHING WE DO INTO THE SUB GRANTS BECAUSE YOU KNOW THE FRIDAY NIGHT ART WALK THAT HAPPENS IN DECEMBER SHOULD BE PART OF NIGHTS OF LIGHTS, NOT JUST FRIDAY NIGHT. IF IT HAPPENS IN JULY OR WHATEVER THAT TIME IT IS I THINK WE WOULD FIND A LOT MORE POWER IN THE MARKETING OF OUR AREA AND BUILDING CONSISTENT REASONS FOR PEOPLE TO COME BACK FIVE TIMES A YEAR TO OUR DESTINATION. SO I WANTED TO OPEN UP FOR DISCUSSION. IF EVERYONE THINKS I'M OFF-BASE TELL ME. I TALKED TO A LOT OF PEOPLE AND I'M GETTING SOME FAVORABLE RESPONSES EXPLORING THIS IDEA AND I WOULD LOVE TO BE ABLE TO INCORPORATE SOME OF THIS INTO NEXT YEAR'S BUDGET IF IT IS REALISTIC AND WE MIGHT NOT BE ABLE TO DO ALL FIVE IN THE FIRST YEAR, MAYBE WE DO ONE MORE AND THEN THREE AND ANOTHER AND WE HAVE FOUR ET CETERA ET CETERA BUT I WOULD LOVE TO START WORKING FORWARD FOR THIS BECAUSE LOOKING BACK FIVE YEARS FROM NOW WE COULD MAKE SOME SIGNIFICANT IMPACT AND STABILIZE FOR MONTHS. 
          I WILL OPEN IT UP TO THE FLOOR. >> WE HAVE THE NIGHT OF LIGHTS AND SEEING OUT LOUD. YOU KNOW WHAT I HAVE NOTICED IN OUR HOTELS AND WE JUST CAN TO BUILD ON THIS IN THE HOTELS AFTER NIGHT OF LIGHTS IT'S ALMOST LIKE A ROMANCE SEIZING SEASON SO YOU GOING TO FEBRUARY AND YOU HAVE VALENTINE'S DAY AND YOU HAVE A LOT OF SPRING WEDDINGS AND ALL OF THOSE. SO INSTEAD OF TARGETING, START TURNING THAT TYPE OF GROUP AS ROMANTIC GETAWAYS AS WHEN I SAW THIS I WAS LIKE THIS MIGHT FIT AND OF COURSE OBVIOUSLY WITH DOWNTOWN WHERE WE ARE LOCATED , WE COULD PROBABLY DO SOMETHING WITH PICKING AT ANY TIME WHEN IT IS SLOW AND FOCUS ON THE HISTORY. THOSE ARE JUST A COUPLE YOU HAD 
          FIVE AT ONE POINT? >> OFF THE TOP OF MY HEAD I PUT HISTORY AND I THINK I PICKED FAMILY AND I DON'T REMEMBER IF THE THIRD ONE WAS FOOD AND MUSIC, BUT , BUT I DON'T REMEMBER THE ONES THAT WERE REALLY WELL THOUGHT OUT. IT WAS MORE CONCEPTUAL AND IT WOULD MAKE SENSE NOT I'VE GOT THE 
          GREAT IDEA. >> FAMILY SEASON IN THE SUMMERTIME, THAT IS WHEN DYLAN'S AREA GETS REALLY HOT IN THOSE HOTELS, THOSE HOTELS DO VERY WELL IN COMPARISON. SO YOU KNOW I AM GOOD WITH THOSE FIVE GENERIC AND WE CAN DROP HISTORY AT ANY POINT IN MY OPINION TO MAKE IT WORK BECAUSE WE WILL ALWAYS HAVE HISTORY THROUGHOUT THE YEAR. IF WE FOCUS ON IT IN THE WEAKER TIMES IT MIGHT BE BETTER. 
          >> MAY, FOR THE LAST THREE YEARS WE HAVE HAD A HISTORY FESTIVAL WITH THE DIFFERENT MUSEUMS CREATING PROGRAMS AND STUFF AROUND THAT AND PROMOTING IT AS A COLLECTIVE AND THAT MIGHT BE SOMETHING THAT COULD BE PART OF THIS BECAUSE MAY IS PRESERVATION MONTH. HAVE A LOT OF THINGS GOING ON. WE ALREADY HAVE A 
          VEHICLE THAT COULD BE EXPANDED. >> I THINK IT IS A GOOD CONCEPT AND A GOOD WAY TO ORGANIZE YOUR MARKETING AROUND THE MANY EVENTS THAT WE ALREADY HAVE IN THIS AREA. AND WE GET WHAT'S HAPPENING THIS WEEK FROM THE BCB OR I DO EVERY WEEK AND I KEEP SCROLLING AND SCROLLING AND SCROLLING ABOUT ALL THE THINGS WE HAVE GOING ON. SO IT'S A BETTER WAY TO ORGANIZE. I THINK 
          [00:35:04]
IT IS THEMED, YOU CAN CALL SEASONS OR THEMES WHATEVER WE DO. BUT YOU CAN GET A LOT MORE BANG FOR YOUR BUCK ADVERTISING AND ALL THE OTHER THINGS WITHIN THAT TIMEFRAME WITH THE THEME. I ALSO THINK IT IS THE ROLE OF THE VCB AND CULTURAL COUNCIL TO GET TOGETHER ON THIS AND USE MARKETING THAT DO THIS FOR A LIVING AND IT PROBABLY DONE IT ALREADY IN OTHER PLACES AND HAVE DONE IT QUITE WELL. IT HAS CERTAINLY BEEN DONE AND WE GOT A NUMBER OF EVENTS TO FILL IN ALL THE BUCKETS ALREADY. 
          >> SO, I HAD AN OPPORTUNITY TO SIT WITH THE TINSLEY GROUP AND I CAN TELL YOU FROM WATCHING OVER THE 25 ALMOST 30 YEARS IN THE FLORIDA KEYS, IF THEY DO HAVE AS MUCH HERE AS THEY DID IN THE KEYS , I THINK YOUR FIVE POINTS, URBAN WILL BE DONE CORRECTLY. 
          THEY WERE OUTSTANDING, ENERGETIC, GAVE INFORMATION. I HAD NO CLUE OF AND STATE OF THE TOURISM THEY DID A PRESENTATION AS WELL THAT REALLY SHOWS THEIR CAPABILITIES. WE HAVE SO MUCH MORE IN MY MIND THAT WE OFFER , THEY MAY HAVE MORE YEAR-ROUND WEATHER AND CLEARERWATER BUT OUTSIDE, THE HISTORY HERE AND WHAT WE HAVE TO OFFER IS SO MUCH BETTER THAN WHAT THEY DO DOWN THERE. SO I AM EXCITED TO SEE THAT AND I KNOW SUSAN IS GOING TO WORK REAL HARD, JEFF IS GOING TO WORK REAL HARD TO PROMOTE THAT OPPORTUNITY. SO I THINK IF WE STAY THE COURSE AND DO IT COLLECTIVELY I THINK THAT'S THE RIGHT DIRECTION. 
          >> I DID SOME DOODLING OVER HERE. THIS CAN SHIFT, MONTHS CAN OVERLAP AND STUFF LIKE THAT. STICKING WITH THE CONCEPT WE HAVE NIGHT OF LIGHTS NOVEMBER, DECEMBER, JANUARY. ROMANCE FEBRUARY, MARCH, APRIL UP UNTIL EASTER AND SHIFT FOR HISTORY WITH OVERLAP APRIL, MAY AND JUNE FOR HISTORY. AND THEN JULY AND AUGUST FAMILY. SEEING OUT LOUD MUSIC SEPTEMBER AND OCTOBER. I 
          THINK THAT'S FIVE. >> THOSE SOUND GREAT, BUT I THINK , WE HAVE A GREAT AGENCY . THOSE FIVE WE MAY THINK AND THEN THEY BRING FIVE SO I THINK THE SITUATION IS TO TAKE ADVANTAGE OF THE PEOPLE ON THE PAYROLL TO SEE WHAT THEY COME UP WITH AND THEN WE CAN TAKE A LOOK AT IT. LET'S TAKE ADVANTAGE. 
          >> HOPEFULLY THEY ARE WATCHING THIS MEETING. BECAUSE IT AFFECTS OUR POCKETBOOKS MORE THAN THEIRS. 
          >> THEY DO A GOOD JOB IN A POSITIVE WAY. 
          >> HOPEFULLY IT'S POSITIVE FOR EVERYBODY. 
          >> I AGREE ABOUT TINSLEY. EXCELLENT GROUP AND THEY HAVE GREAT HISTORY. ONE THING I WOULD BE EXCITED OR CAUTIOUS ABOUT IS WHEN THEY DO SOMETHING, MAKE IT CONCISE BECAUSE THEY ARE GOING TO MARKET SOMETHING THAT THE TRACTION , THE RESTAURANT HOTELS, THEY'RE GOING TO CREATE PROGRAMMING AROUND THAT AND GET EXCITED ABOUT IT SO IT HAS TO BE BROAD ENOUGH AND HOPEFULLY THE SAME THING EACH YEAR SO THEY GET USED TO THAT AND THEN THE TOURIST , THE HOTEL GUESTS GET USED TO THAT TYPE OF THING. IF IT IS FRACTURED, TOO MUCH IT'S GOING TO BE DIFFICULT FOR THE 
          OPERATORS TO JUMP ON WITH THAT. >> IT NEEDS TO BE LOGICAL FOR 
          THE TIME OF YEAR AS WELL. >> THE OTHER THING AND I DON'T THINK A LOT OF PEOPLE OUTSIDE THE INDUSTRY THINK ABOUT THIS. 
          CHARLES WITH YOURS , YOU CAN AGREE. HOW THE WEEKEND FALLS DETERMINE HOW YOUR MONTH IS GOING TO GO. AND YOU KNOW LIKE WE HAVE THREE WEEKENDS IN MAY SO MAY IS GOING TO LOOK REALLY GOOD WITH OUR NUMBERS. WHERE IT MIGHT MAKE JUNE NOT LOOK AS STRONG AS IT IS SO WE HAVE TO LOOK AT IT AS A WHOLE AND PLAY THOSE , PLAY THOSE INTO THE MIX. FOURTH OF JULY IS FALLING ON A FRIDAY. YOU WOULD THINK THAT HELPS BUT IT DOESN'T. WE ARE ALREADY GOING TO BE FULL ON THE WEEKEND, FOURTH OF JULY FALLS ON WEDNESDAY THEN WE GET A LONGER STAY. SO ALL OF THOSE FACTORS 
          [00:40:02]
HAVE TO PLAY INTO IT HOW THE WEEKEND FALLS AND SO IT MIGHT HAVE TO BE A LITTLE FLUID. BUT KEEP CERTAIN PARAMETERS IN PLACE 
          YES. FIVE WEEKENDS. >> I JUST HAVE A QUESTION. 
          ASSUMING IT'S A GREAT IDEA WHICH I THINK IT MAKES SENSE TO ORGANIZE IT WITH THEMES AND I WOULD COMMEND YOU ON THAT. IF WE'RE TALKING ABOUT THE TINSLEY GROUP OF MARKETING HOW DOES THAT WORK, EXPLAINED TO ME DO WE MAKE A RECOMMENDATION AS THE TDC TO THE BCC AND THEY DIRECT, WHAT'S THE PROCESS? MAYBE SUSAN CAN ENLIGHTEN ME HERE ON HOW THIS IS GOING TO WORK. BECAUSE IT'S A 
          BIG STEP. >> I WAS CHOMPING AT THE BIT TO COME UP YOUR. ACTUALLY WE HAVE BEEN IN CONVERSATION WITH THE AGENCY. WE ARE PLANNING A CAMPAIGN FOR THE KNIGHTS OF LIGHTS, WORKING ON THAT NOW. I WANTED TO GIVE MORE SPECIFICITY FROM ALL OF YOU . THANK YOU FOR WHAT YOU SAID ABOUT MEETING WITH THEM, THEY ARE ENERGETIC. THEY WILL DO A FANTASTIC JOB. WE HAVE BEEN TALKING ABOUT IT . I TALK WITH OTHER FOLKS ABOUT THEME FOR THE EVENTS BECAUSE IT IS A MONSTER TO GET OUR ARMS AROUND HOW WE CONCISELY MANAGE THIS BUT ALL WE HAVE TO DO IS GIVE THE DIRECTION AND TELL THEM WE WANT THEIR INPUT BUT WHEN THEY GIVE INPUT WE CAN COME TALK ABOUT IT BUT WE WILL GIVE DIRECTION AND MOVE FORWARD WITH DEVELOPMENT SO IT'S A PRETTY SIMPLE CONCEPT AND THEY ARE ALREADY ON BOARD. IF THERE IS TIME PERMITTED TODAY I HAVE THE VIDEO THAT WAS SHOWN BY TINSLEY AT THE STATE OF TOURISM INDUSTRY EVENT ON MAY 8. I KNOW SEVERAL OF YOU HAVE SEEN THAT , 10 OR 15 MINUTE VIDEO THAT REALLY SHOWS CAPABILITIES AND I THINK YOU WILL COME AWAY EXCITED ABOUT KNOWING POTENTIALLY WHAT THEY COULD DO FOR US. THEY ARE ALREADY ON BOARD. THEY ARE NOT WATCHING THE MEETING BECAUSE THEY'RE WORKING 
          ON A NEW CAMPAIGN FOR US. >> TO PIGGYBACK WHAT SUSAN SAID. 
          WHEN YOU LOOK IN THE BOOK PAGE 20, 21, 22 IT GOES THROUGH WHAT THEY'RE TALKING ABOUT. SAVE THE SUMMER PROGRAM THAT'S COMING UP AND YOU LOOK TO YOUR CREDIT , GO TO THE NEXT COUPLE PAGES. 23 OF THE LOCAL PALLET AND UNDISCOVERED FLORIDA SO THEY HAVE THE THEME ALREADY BASED ON WHAT YOU HAVE SAID AND TO YOUR POINT IN THE BACK OF THE BOOK YOU WILL BE ABLE TO SEE THE DIFFERENT THINGS THEY ARE WORKING ON. SEEING OUT LOUD WAS ANOTHER FOR SEPTEMBER. THAT'S WHAT WE'RE TRYING TO DO TO PROMOTE THE ENTIRE MONTH AS A MUSIC MONTH TO GET HEADS IN BETS CONSISTENTLY SO I APPLAUD WHAT TINSLEY IS DOING AND JUST BY EVEN LOOKING AT THIS BRIEFLY, NIGHT AND DAY DIFFERENT FROM WHEN I FIRST GOT ON THIS TDC BOARD. 
          >> CHARLES. >> ONE THING WE NEED TO REALIZE, THIS IS THE NATIONS OLDEST CITY AND YOU WILL NEVER HAVE ANY OF THE THEMES OR SEASONS THAT DON'T INCORPORATE HISTORY. SO THINK OF IT AS A HISTORY OF FOOD. THE HISTORY OF THE HOLIDAYS, YOU CAN INCORPORATE THAT HISTORY WHICH THEORETICALLY IS OUR DESTINATION. THAT'S WHAT PEOPLE THINK THEY BASICALLY COME HERE FOR IS TO VISIT THE NATIONS OLDEST CITY. I THOUGHT IT OUGHT TO BE ON EVERYBODY'S BUCKET LIST THAT LIVES IN THE UNITED STATES OF AMERICA AND OTHER PLACES TOO. IF WE THEME AROUND THAT , EACH ONE OF THE SEASONS THAT'S THE BASIS OF IT. 
          >> THE HISTORY AS THE SUN , EVERYTHING REVOLVES AROUND IT. 
          YES? THUMBS UP FOR THE HISTORY OF THE BEACH. 
          >> SUSAN I THINK YOU HAVE ENOUGH TO TAKE BACK TO THE TEAM AND LET THEM START WORKING. I THINK THIS MAKES A LOT OF SENSE AND WILL BE BASE HITS AND WILL DO A BUNCH OF BASE HITS AND BEFORE WE KNOW IT WE WILL SEE HOW THIS COULD EVOLVE WITH THE GRANTS PROGRAM AND EVERYTHING ELSE AS WE START EVERY DECISION WE MAKE HOW DOES IT FIT INTO THESE PUZZLES AND YOU START HAVING ANYONE WHO 
          [00:45:05]
LOOKS AT SAINT AUGUSTINE REALIZING I MEAN ST. JOHNS COUNTY IT'S LIKE WHEN I USED TO RUN LARGE RESORTS YOU WOULD GO IN YOUR ROOM AND YOU WOULD HAVE BLUE NOTICES FROM HOUSEKEEPING AND FROM THE ROOM SERVICE THEY WOULD HAVE A DIFFERENT LOGO AND GREEN FOR THE RESTAURANTS AND IT SHOULD ALL LOOK THE SAME BECAUSE TO THE GUESTS THEY ARE AND ONE RESORT IN THE HOUSEKEEPING DEPARTMENT FOR THIS DEPARTMENT OR THIS DEPARTMENT MAKING EVERYTHING SYNERGISTIC. IT BUILDS THE BRAND AND THEY HAD UP TO SING NOW I AM IN ONE PLACE SO THOSE ARE THE TYPES OF THINGS IF WE LOOK AT EVERY SINGLE DECISION WE BECOME MUCH MORE EFFECT IF . 
          >> IT IS AN EXCITING TIME AND THANK YOU FOR THE DIRECTION. 
          >> I SAW ALL THE HOTEL ORDERS GOING. 
          [10. SJC VISITOR TRACKING STUDY REPORT]
          >> ALL RIGHT NEXT IS 
          >> VISITOR TRACKING STUDY REPORT IS A PROJECT PART OF THE BEAT SEND NOURISHMENT INITIATIVE SUPPORTED THROUGH DISASTER RECOVERY FUNDING AND OUR CONSULTANT IS HERE TO REVIEW FINDINGS OF THE STUDY FOR JANUARY THROUGH MARCH 2025. 
          THANK YOU SO MUCH FOR THE INTRODUCTION. 
          >> ONCE AGAIN A PLEASURE TO BE HERE WE DO HAVE THIS AFTERNOON WE WILL BE DOING A TOPLINE OVERVIEW. I KNOW WHEN YOUR PACKETS THE FULL REPORT FROM THE FIRST QUARTER AND TODAY I'M JUST TALKING ABOUT KEY DATA POINTS WE CAN EXPLORE. LET'S GO AHEAD AND GET STARTED. WE EMBARKED ON THE STUDY BEGINNING IN JANUARY. WE JUST COMPLETED FIRST QUARTER OF DATA COLLECTION BUT THIS IS A YEAR-LONG STUDY SO DATA COLLECTION IS CURRENTLY GOING ON FOR THE SECOND QUARTER AND IT WILL BE ONGOING TO THE END OF THE YEAR. THESE WILL BE RESULTS FROM JANUARY THROUGH MARCH QUARTER. TO GIVE A LITTLE BIT OF BACKGROUND, REMINDER OF HOW WE ARE CONDUCTING THE STUDY. WE ARE COLLECTING SURVEYS FROM VISITORS WHILE THEY ARE VISITING. SO WE HAVE PEOPLE THAT WERE HIRED LOCALLY ASKING VISITORS TO COMPLETE A SHORT SURVEY USING A IPAD AND WE ARE COLLECTING THROUGH ONLINE SURVEYS FOR ANYONE WHO MAY NOT HAVE BEEN ABLE TO INTERACT WITH WHEN ON THEIR TRIP TO BE ABLE TO ANSWER QUESTIONS IN THE SURVEY AFTER THEY LEFT SHORTLY AFTERWARD. SO WE HAVE OVER 692 VISITORS SURVEYED FOR THIS QUARTER FROM JANUARY 1 THROUGH MARCH 31 AND YOU CAN SEE A LIST OF DIFFERENT SURVEY LOCATIONS. 
          THAT LOCATION IS FLUID SO IF THERE ARE ANY OTHERS THAT WANT TO PARTICIPATE WE CAN INCLUDE THEM LATER IN THE YEAR. FOR THE FIRST QUARTER THESE WERE ALL LOCATIONS WE WERE ABLE TO SURVEY AND WE WILL CONTINUE DOING SO THROUGHOUT THE YEAR. BEFORE WE GET INTO SOME OF THE VISITOR PROFILE DETAILS WE WANT TO START WITH THE BIG IMPACT NUMBERS FROM NEAR VISITORS. WE TAKE ALL THE SURVEY DATA ABOUT VISITORS ALONG WITH OTHER DATA SUCH AS THE TOURISM DEVELOPMENT TAX REPORTS AND ACCOMMODATION DATA AND FIND ESTIMATION OF THESE KEY PERFORMANCE INDICATORS FOR THE FIRST QUARTER SO WE SAW THAT JANUARY THROUGH MARCH WITH A TOTAL VISITOR ACCOUNT OF 444,500 VISITORS TO THE AREA. VISITOR STAYING OVERNIGHT IN A PAID ACCOMMODATION GENERATED 666,000 ROOM NIGHTS AND ALL VISITORS ENDED UP SPENDING $481.8 MILLION IN THE AREA. THAT INCLUDES EVERYTHING THEY WOULD'VE SPENT IN THE AREA. STAYING IN ACCOMMODATIONS, DINING OUT AT LOCAL RESTAURANTS, ANY LOCAL SOUVENIRS OR KEEPSAKES , ANYTHING THEY SPENT IN THE AREA IS INCLUDED IN THAT FIGURE AND ALL OF THIS AMOUNTED TO GENERATION OF $6.9 MILLION IN TOURISM DEVELOPMENT TAXES. WE ALSO LOOKED AT LODGING METRICS AND THIS IS A COMBINATION OF HOTEL METRICS AND VACATION 
          [00:50:01]
RENTALS , ANY FORM OF PAID ACCOMMODATION IN THAT COMBINED FIGURE. THIS QUARTER ACROSS ALL ACCOMMODATIONS AVERAGE OCCUPANCY RATE 67.9% AND AVERAGED DAILY RATE $182 RESULTING IN REVENUE PER AVAILABLE ROOM OF $123. YOU CAN SEE THAT BROKEN OUT BETWEEN HOTELS AND VACATION RENTALS SPECIFICALLY AND THEY ARE CLOSE BETWEEN ALL METRICS WITH HOTELS BEING SLIGHTLY AHEAD OF VACATION RENTALS IN TERMS OF OCCUPANCY AND AVERAGE DAILY RATE FOR THIS QUARTER. MOVING ON FROM ECONOMIC IMPACT METRICS LET'S TAKE A LOOK AT THE VISITOR PROFILE AND WHO THEY ARE. IS A BRIEF SUMMARY THE VISITORS FOR THIS QUARTER HAD AN AVERAGE AGE OF 50 YEARS OLD WITH THE AVERAGE MEDIAN HOUSEHOLD INCOME OF $112,500. 
          31% OF VISITORS WERE FIRST TIME VISITORS SO THAT'S A REALLY GOOD NUMBER FOR FIRST-TIME VISITORS DEPENDING ON DIFFERENT DESTINATIONS THAT CAN FLUCTUATE. HAVING 30% OF VISITORS FIRST TIME IS A FAIRLY ROBUST NUMBER FOR PEOPLE WANTING TO TRY FOR THE FIRST TIME. 3/4 VISITORS TRAVELED WITHOUT CHILDREN WITH AN AVERAGE TRAVEL PARTY SIZE OF 3.1 PEOPLE AND AVERAGE LENGTH OF STAY SIX NIGHTS WHICH IS A FAIRLY LARGE LENGTH OF STAY. ONE THING I DID WANT TO MENTION. WITH THE FOCUS ON VISITOR WITH HIGH SPEND AND LONGER LENGTH OF STAY, STAYING SIX NIGHTS FOR THE QUARTER IS ON THE LONGER SIDE COMPARED TO OTHER LENGTHS THAT WE SEE IN DIFFERENT DESTINATIONS IN FLORIDA. GO BACK TO THE SLIDE. LOOKING AT THE TYPE OF VISITOR WHERE THEY ARE STAYING, 64% OF VISITORS STAYED OVERNIGHT IN PAID ACCOMMODATION, HOTELS, VACATION RENTALS AND B&BS ABOUT 22% WERE DAY TRIP WHO CAME IN FOR THE DAY AND ENJOY THEIR TIME BEFORE LEAVING IN THE EVENING AND 14% WERE NONPAID VISITORS WHO MAYBE STAYED WITH FRIENDS AND RELATIVES OR PERHAPS A SECOND HOME. LOOKING AT WHERE VISITORS ARE COMING FROM. WE CAN SEE 34% COMING FROM OTHER AREAS IN FLORIDA FOLLOWED BY PERCENTAGES OF VISITORS COMING UP THE EAST COAST IN THE SOUTHEAST AREA. JACKSONVILLE, ORLANDO, DAYTONA BEACH AND MELBOURNE ARE TOP FLORIDA MARKETS WHERE VISITORS ARE COMING FROM FOLLOWED BY TAMPA ST. PETERSBURG AND THEN AS WE ALSO FLORIDA WE SEE NEW YORK ATLANTA AND DETROIT AND WASHINGTON D.C. ARE TOP MARKETS FROM OUTSIDE FLORIDA FOR YOUR VISITORS. WHEN IT COMES TO THE TRAVEL PLANNING AND BOOKING CYCLE VISITORS HAVE A RELATIVELY SHORT PLANNING AND BOOKING PERIOD AROUND LESS THAN ONE MONTH YOU CAN SEE THE TYPICAL VISITOR PLAN THEIR TRIP 63 DAYS BEFORE THEY TOOK THEIR TRIP AND THEY STARTED TO BOOK ACCOMMODATION AND OTHER ACTIVITIES ABOUT 41 DAYS IN ADVANCE. THERE IS A 22 DAY PERIOD BETWEEN WHEN YOU VISITOR STARTS TO PLAN AND THINK ABOUT WHAT KIND OF TRIP THEY WANT VERSUS WHEN THEY START TO BOOK AND CONFIRM THE DETAILS OF THEIR TRIP. SOME OF THE PLANNING RESOURCES THAT THEY UTILIZE INCLUDE FRIENDS AND RELATIVES AND COWORKER ADVICE FROM 42% OF VISITORS. 35% USE PREVIOUS EXPERIENCES FROM PAST VISITS, 35% USED VISITOR GUIDE OR BROCHURE AND OTHER SOURCES INCLUDE HOTEL WEBSITES, MAPPING WEBSITES VACATION RENTAL WEBSITES, GENERAL TRAVEL REVIEW WEBSITES AND VISIT SAN AUGUSTINE ONLINE IN THE TOP SOURCES USED FOR PLANNING. THESE ARE THE TOP SOURCES, THERE ARE OTHER SOURCES USED AND YOU CAN SEE THAT IN THE FULL REPORT AS WELL. WE ALSO ASK VISITORS IF THEY RECALLED SEEING ANY ADVERTISING OR STORIES ABOUT THE DESTINATION BEFORE COMING TO VISIT AND 30% DID SAY THEY WERE CALLED SEEING ADVERTISING AND OF THOSE THEY PRIMARILY SAW THIS THROUGH PERSONAL SOCIAL MEDIA FROM A FRIEND RELATIVE OR COWORKERS SOCIAL MEDIA POST OR COMMENTS, THROUGH ONLINE ARTICLE AND ONLINE TRAVEL REVIEW LOG OR STORY, ALSO FROM SAN AUGUSTINE PONTEVEDRA SOCIAL MEDIA 
          [00:55:01]
SPECIFICALLY AND ADDS ON WEBSITE, AND VISITOR BROCHURE. 
          SEEING SAINT AUGUSTINE SOCIAL MEDIA HERE AS WELL AS A PLANNING SOURCE AREA EARLIER THAT'S GOOD TO SEE IN BOTH THE DATA POINTS THAT THE CONTENT IS BEING VIEWED FROM VISITORS AS A SOURCE FOR PLANNING AND A SOURCE AS THEY SEE ADVERTISING AS WELL. THE MAIN REASON YOUR VISITORS CAME TO THE AREA , 45% CAME FOR A BEACH VACATION OR LEISURE TRIP AS 1/3 CAME TO VISIT FRIENDS OR RELATIVES AND 22% CAME SPECIFICALLY TO VISIT HISTORICAL SITES. NOW NOT ANYONE REASON , LET ME REPHRASE. ALL OF THESE ARE COMBINED WITH EACH OTHER TO HELP INSPIRE SOMEONE TO TAKE A TRIP TO THE AREA. WHILE 45% CAME FOR BEACH VACATION LEISURE TRIP MANY OF THOSE SELECTED TO VISIT HISTORICAL SITE OR FRIENDS AND RELATIVES. WHILE THEY WERE HERE, VISITORS OVERWHELMINGLY WENT TO VISIT THE DOWNTOWN AREA TO ENJOY LOCAL BUSINESSES IN THE AREA. 
          THE TIME OUT IN THE DELICIOUS LOCAL RESTAURANTS AND VISITED THE BEACH. THEY ALSO VISITED HISTORICAL SITES AND DID A LOT OF SHOPPING IN THE AREA. TO WRAP THINGS UP, WHAT WE TRY TO DO HERE IS TAKE SOME OF THE KEY POINTS WE NOTICED FROM THIS QUARTER AND PROVIDE SUGGESTIVE ACTIONS, THIS WILL BECOME A LITTLE BIT MORE USEFUL AS WE GATHER MORE DATA THIS IS THE FIRST QUARTER SO WE PULLED OUT A FEW POINTS WE THOUGHT WERE RELEVANT FOR THIS QUARTER SPECIFICALLY. ONE OF THEM BEING VISITORS MOSTLY TRAVELED AS A COUPLE OR FAMILY AND WITHOUT CHILDREN DURING THIS QUARTER. SO THAT IS AN INTERESTING DATA POINT TO KEEP TRACK OF AS WE GO THROUGHOUT THE YEAR WITH DATA COLLECTION BUT IT IS POSSIBLE TO USE THAT TO LOOK INTO POSSIBLE REASONS OF WHY MORE COUPLES AND FAMILIES WITHOUT CHILDREN COME THIS QUARTER VERSUS OTHER QUARTERS AND CONSIDER HOW THAT MAY CHANGE THROUGHOUT THE YEAR TO THE POINT OF THE DISCUSSION EARLIER DOES THAT PLAY INTO ONE OF THOSE FIVE SEASONS? VISITORS WERE MOSTLY VISITING FROM THE SOUTHEAST AND NORTHEAST REGION. 
          WE COULD SEE FROM THE MAP EARLIER PRIMARILY THE SOUTHEAST COASTAL STATES SO THAT IS AN INDICATOR OF WHERE TO TARGET THOSE MARKETING CAMPAIGNS SO IT GETS TO THE RIGHT VISITOR. 
          VISITORS HAVE A RELATIVELY SHORT PLANNING AND BOOKING WINDOW FOR THEIR TRIP SO THIS IS A KEY METRIC TO LOOK AT WHEN LOOKING AT THE TIMING OF LAUNCHING CERTAIN CAMPAIGNS AND WHEN THEY SHOULD GET OUT INTO THE FIELD FOR VISITORS. VISITORS WERE MORE INFLUENCED BY THEIR FRIENDS, RELATIVES AND DEVIOUS EXPERIENCE SO THIS IS A GREAT OPPORTUNITY TO ENCOURAGE VISITORS TO SHARE THEIR EXPERIENCE OF VIA SOCIAL MEDIA AND TO SHARE IN A WAY THAT TAGS YOU ALL AND REALLY HELPS TO SPREAD THE WORD AND THE POSITIVE TRIP EXPERIENCE FOR THOSE WHO HAVE NOT COME YET. VISITORS COME TO THE AREA FOR THE BEACH TO VISIT FRIENDS AND RELATIVES AND FOR HISTORY SO CONTINUING TO FOCUS ON THESE AREAS AND THE CHARM OF THE HISTORIC AREAS AND THE NATURE OF THE BEACH AS YOU ALL DO SO WELL. MOST VISITORS ARE REPEAT TRAVELERS, I SAID EARLIER 31% ARE FIRST-TIME VISITORS MEANING THE OTHER MAJORITY OF VISITORS WERE REPEAT VISITORS, SO I REALLY GOOD BALANCE OF SOMEONE WHO WANTS TO TRY THE AREA FOR THE FIRST TIME AS WELL AS VISITORS WHO ENJOYED THEIR EXPERIENCE ENOUGH TO COME BACK AGAIN AND AGAIN SO THAT'S A GOOD OPPORTUNITY TO INCENTIVIZE REFERRALS OR RETURN TRIPS AND MAKE FIRST-TIME VISITORS BECOME REPEAT VISITORS AS WELL. WITH THAT I WILL OPEN UP TO ANY QUESTIONS YOU MAY HAVE. 
          >> ANY QUESTIONS ON THE REPORT? THANK YOU VERY MUCH. VERY WELL 
          DONE. >> THANK YOU FOR YOUR TIME. 
          >> SORRY I ALWAYS HAVE QUESTIONS. I WAS LOOKING AT THE AGE AND I AM INTERESTED TO SEE YES, ROMANCE FELL INTO THE NUMBERS TALK ABOUT FEBRUARY AND MARCH AND THE WEDDING STUFF. HOW DOES THE MEDIAN AGE COMPARE TO SAVANNAH AND CHARLESTON? I FIND THAT INTERESTING TO BE AT 50 AND THE LENGTH OF STAY SEEMS LONGER 
          THAN I WAS ANTICIPATING. >> IT IS DEFINITELY LONGER LENGTH OF STAY AND THAT WILL BE INTERESTING TO SEE IN THE NEXT QUARTER TO SEE IF IT MAINTAINS OR IF THAT SOMETHING UNIQUE TO 
          [01:00:01]
THIS FIRST QUARTER SOY DATA POINT WE WANT TO KEEP AN EYE ON BECAUSE IT IS INTERESTING AS IT IS LONGER LENGTH OF STAY. IN TERMS OF THE MEDIAN AGE I CANNOT SPEAK TO WHAT THAT COMPARES TO FOR SAVANNAH OR CHARLESTON. I CAN SAY FROM OTHER AREAS IN FLORIDA THAT WE WORK WITH, IT IS PRETTY SIMILAR AS FAR AS AGE. 
          ONE THING I WANT TO NOTE IS THE AGE NUMBER CAN BE INFLUENCED BY THE VISITOR WILLINGNESS TO PARTICIPATE IN THE SURVEY WHEREAS YOUNGER TRAVELERS MAY NOT BE AS WILLING TO REVEAL THEIR AGE IN THE SURVEY SO IT IS A POINT OF CONSIDERATION, SOMETHING TO LOOK AT AS WE COLLECT MORE DATA THROUGHOUT THE 
          YEAR. >> THAT QUESTION WAS IS THE MEDIAN AGE OF JUST THE 692 TAKING THE SURVEY? NOT THE GROUP 
          TRAVELING WITH THEM? >> CORRECT. 
          >> I WANTED TO FIND OUT WHAT THE GROUPING WAS IF IT WAS ALL THE TRAVELERS IN THE GROUP OR JUST THE ONES DOING THE SURVEY. THANK 
          YOU. >> GREAT, ANY OTHER QUESTIONS? 
          THANK YOU. >> THANK YOU ALL SO MUCH FOR 
          [11. MONTHLY REPORTS PROVIDED IN PACKETS]
          YOUR TIME. >> NEXT ITEM ON THE AGENDA, THESE REPORTS, I GUESS SUSAN IS RETURNING. 
          >> GOOD AFTERNOON AGAIN. A COUPLE THINGS I WANT TO COVER AS I WANT TO TALK ABOUT THE NUMBERS WE ARE SEEING LOOKING AT MARCH. 
          MOST OF THE NUMBERS WERE FLAT OR DOWN SLIGHTLY . WE CONTINUE TO SEE APRIL WAS SOFT, AND WE SEE IMPACT MOVING FORWARD B TO C SO WE EXPECT SOFTNESS INTO THE SUMMER BUT WE ARE LOOKING TO HAVE TINSLEY CREATE A GREAT SUMMER CAMPAIGN THAT MAY REMOVE US FROM THAT. THERE'S A LOT OF FOCUS ON CONSUMER MARKET CAUTION. OF COURSE WE KEEP USING THE WORD TARIFF, WE DON'T LIKE TO USE THE WORD HOPEFULLY THAT WILL GO AWAY SOON BUT WHEN THAT'S MENTIONED IT HAS IMPLICATIONS OF PEOPLE DOING SOMETHING OR NOT DOING SOMETHING SO WE CONTINUE TO MONITOR THAT. 
          JUST WANTED TO BRING THAT TO YOUR ATTENTION. ONE OF THE THINGS INTERESTING WE SAW IN MARCH EXCUSE ME IN APRIL IS OUR WEBSITE WAS DOWN 57.4%. WE HAVE NOT HAD THE WEBSITE DOWN IN A LONG TIME SO WE STARTED INVESTIGATING TO SEE WHAT HAPPENED AND TALKED WITH DEVELOPMENT TODAY FOR ONE HOUR. 
          ONE OF THE THINGS WE FOUND IS A.I. IS IMPACTING US. WHEN YOU LOOK AT THE A.I. OVERVIEW, IF YOU LOOK AT THINGS TO DO IN SAINT AUGUSTINE OR PONTEVEDRA, A.I. IS TAKING THAT OVER GIVING US THE IMPRESSION THAT THE CLICK THROUGH IS GOING DOWN, WEB DEVELOPMENT SAYS EVERYONE IS FEELING THAT SO IT'S NOT JUST US BUT WE CONTINUE TO MONITOR THAT. ANOTHER THING WE HAD HAPPEN THAT DROVE SOME CHANGES TO THE WEBSITE FOR APRIL AS WE HAD TRANSITION WITH THE AGENCY AND WHEN THAT HAPPENED WE HAD TO PULL DOWN THE PRIOR AGENCY ADVERTISING AT THE END OF MARCH. 
          THERE IS A COUPLE WEEK LAG TIME GETTING EVERYTHING REPROGRAMMED AND I WAS ON SOCIAL MEDIA, ON DIGITAL CHANNELS AS WELL SO THERE WOULD BE SOME DROPS WE EXPECTED FOR APRIL , COMING INTO MAY WE ARE ANTICIPATING NUMBERS WILL CONTINUE TO BE BACK TOTALLY NEAR-NORMAL NUMBERS BUT I WANTED TO EXPLAIN AND GIVE YOU GUYS REALLY SOME ADDITIONAL INFORMATION RATHER THAN HAVING THE NUMBER ON THE SCREEN. FROM SOCIAL MEDIA PERSPECTIVE WE ARE DOING VERY WELL. EARNED CHANNELS ARE DOING PHENOMENAL. THE PUBLICITY WAS UP FOR APRIL ALMOST 500% YEAR OVER YEAR, THAT IS SIGNIFICANT DRIVEN BY NATIONAL NEWS STORIES BEING PICKED UP ON THE AREA. WE ALSO SAW SOMETHING WE ARE PROUD OF, OUR YOUTUBE CHANNEL WAS UP ALMOST 300% AND WE'RE UP TO 2.9 MILLION LIFETIME VIEWS ON YOUTUBE, THAT IS A CAMPAIGN WE CONTINUED FROM THE PRIOR AGENCY AND TINSLEY IS EXCITED TO CONTINUE SO WE WILL CONTINUE TO DO WELL IN THOSE AREAS. WHEN WE LOOK AT WHAT'S HAPPENING WITH TINSLEY, TINSLEY STARTED THE TRANSITION AND IT IS ALMOST COMPLETE. IT TAKES 6 TO 8 WEEKS TO COMPLETELY DO TRANSITION FROM ONE AGENCY TO ANOTHER. WE ARE FINALIZING A FEW FILES THAT THE NEW AGENCY NEEDS BUT OVERALL WE 
          [01:05:06]
HAVE HAD A PRETTY GOOD TRANSITION ON THIS AND PRETTY EXCITED TO MOVE FORWARD. THE APRIL CAMPAIGN WAS MAINTAINED WITH OUR PRESENCE IN THE MARKETPLACE , 21.7 MILLION IMPRESSIONS AND THE GOAL IS TO KEEP ANYWHERE FROM 20 TO 40 MILLION IMPRESSIONS IN THE MARKETPLACE EACH MONTH. THE NEW MAY THROUGH SEPTEMBER CAMPAIGN WILL FEATURE SAVE THE SUMMER NOT EXACTLY HOW WE ARE POSITIONING WITH THE PUBLIC BUT THAT'S THE INTERNAL CAMPAIGN AND WE'RE WORKING ON SEEING OUT LOUD INITIATIVES AT THE NEXT MEETING I WOULD LIKE TO SHARE WITH YOU SOME OF THE NEW CREATIVE YOU WILL BE SEEING AND I THINK YOU WILL BE VERY EXCITED. IN ADDITION TO THE DIGITAL ADS AND SOCIAL MEDIA PAID ADS WE HAVE A RADIO CAMPAIGN AND A NEW TV CAMPAIGN, THE TV LAUNCH TODAY, THE RADIO LAST WEEK SO WERE DOING A GRADUAL BUILDUP ON THIS AND NEXT MONTH I WILL SHOW YOU EVERYTHING WE HAVE IN PLACE. ALSO ONE THING YOU MIGHT WANT TO KNOW IS WE ARE TRANSITIONING FROM THE IT'S ABOUT TIME CAMPAIGN AND THE AGENCY IS REMOVING THAT FROM THE TAGLINE. 
          YOU DID SEE IN THE APRIL ADS THAT WILL BE REMOVED MOVING FORWARD AND THE WAY THEY WILL POSITION US IS SAINT AUGUSTINE PONTEVEDRA AND THE BEACHES, PREVIOUSLY WE FEATURED SAINT AUGUSTINE AND PONTEVEDRA BUT WE WILL ADD THE BEACHES WHICH DYLAN WILL BE APPRECIATIVE OF AND THIS SUMMER CURRENTLY TINSLEY WILL CONTINUE TO USE ALL ASSETS WE HAVE NOW , THEY WILL COME TO MARKET THIS SUMMER TO DO A PHOTO SHOOT AND A FILM SHOOT SO WE WILL HAVE NEW CREATIVE GETTING INTO THE FALL AND NEXT YEAR. WE WANT TO MAKE SURE THE WEATHER IS NICE WHEN WE DO THIS WE WILL REACH OUT THROUGHOUT THE COMMUNITY TO SET UP . SO WITH ALL OF THAT SAID WITH A BRAND-NEW ADVERTISING AGENCY WE ARE WELL-POSITIONED AS WE MOVE INTO THE SUMMER I'M EXTREMELY EXCITED ABOUT WHAT THEY'RE GOING TO DO AND I WANT TO SHOW YOU A VIDEO, THIS WAS THE VIDEO I MENTIONED SHOWN AT THE STATE OF THE TOURISM INDUSTRY EVENT ON MAY 8, THE INTRODUCTION TO THE TINSLEY AGENCY AND WE WILL SEE IF WE CAN LOAD THAT UP NOW. 
          OKAY THE TINSLEY AGENCY SINCE 1974 IN COCONUT GROVE, FLORIDA. 
          THEY ARE SOLELY OWNED BY JOHN UNDERWOOD AND YOU THE TWO FOLKS WHO SHOWED UP AND WERE ABLE TO PRESENT AT THE STATE OF THE TOURISM INDUSTRY EVENT. THEY HAVE VAST EXPERIENCE IN HOSPITALITY AND THEY HAVE AWARD-WINNING WORK WHEN YOU LOOK AT WHAT THEY DID FOR THE FLORIDA KEYS EVERY YEAR, YEAR AFTER YEAR THEY RECEIVED REWARDS FOR THEIR WORK. I WON'T GO INTO THIS BUT IT SHOWS THEIR CAPABILITIES. THEY HAVE EXTENSIVE BRANDING, CREATIVE PRODUCTION AND MEDIA WORK AND THEIR TEAM DOES A GOOD JOB OF THAT. MORE IMPORTANTLY INSTEAD OF GOING INTO THE DETAIL, THE VIDEO IS GOING TO SHOW YOU WHAT THIS AGENCY IS 
          ABOUT. >> THE WORLD BECAME COLDER AS THE TEMPERATURE CLIMBED , DATA WAS NURTURED PEOPLE WERE NEGLECTED. INTERACTIONS BECAME INSINCERE AND NARCISSISTIC, ALGORITHMS RULED THE LAND AND SIMPLE TRUTHS WERE TWISTED BEYOND RECOGNITION. THERE ARE STILL PLACES WHERE BEING HUMAN IS EVERYTHING. WHERE STORYTELLERS HOLD MORE POWER THAN THE QUANTUM COMPUTERS, PLACES WHERE LOVE WINS AND KNOWS NO BOUNDARIES. WITH A PLANET WITH ALL THE CREATURES ON IT CHERISHED. IS ADMINISTERED BELIEVE CREATING HUMAN CONNECTIONS IS MORE POWERFUL THAN ANY HARDWARE OR LINES OF CODE? WE DON'T THINK SO. OUR CASE STUDY FOR THE FLORIDA KEYS IS ESPECIALLY RELEVANT TO ST. JOHN'S COUNTY. AS WE CAN SEE OBVIOUS PARALLELS IN THE TARGET AUDIENCES WE WANT TO ATTRACT, WE KNOW HOW TO REACH DESIRED TARGETS AND HERE ARE EXAMPLES OF HOW WE SPEAK THEIR LANGUAGE. WE TARGETED COUPLES ACROSS ALL PLATFORMS WITH ADS LIKE THESE. PERSONAL SPACE WHERE THE THRILL IS NOT GONE. WE ATTRACTED FAMILIES TO THE KEYS IN PRINT AND DIGITAL WITH ADS LIKE THESE, REUNITED WITH STATE AND ON TV WE 
          [01:10:10]
PROMOTED MULTIGENERATIONAL TRAVEL WITH THIS VIDEO. THERE ARE 1 MILLION REASONS WHY FAMILIES KEEP COMING BACK TO THE KEYS. GENERATION AFTER GENERATION. KEEP THE TRADITION ALIVE IN THE FLORIDA KEYS AND KEY WEST. BABY BOOMERS ARE LITTLE OLDER THAN OUR PRIMARY TARGET, THEY HAVE THE DESIRE AND THE MEANS TO TRAVEL AND STAY LONGER. FOR THE WOODSTOCK GENERATION, YOU'RE NEVER TOO OLD TO HAVE A MIND ALTERING EXPERIENCE. WEDDINGS AND HONEYMOONS ARE A GREAT WAY TO INTRODUCE NEW GUESTS TO THE KEYS AND TO PROMOTE LONGER STAYS. WE REACH THEM, A LITTLE BACKGROUND . WE REACH BRIDES ON PLATFORMS LIKE INTEREST AND WITH BRING ON THE HAND, TOES IN THE SAND AND IN PAID SOCIAL MEDIA. THE PERFECT CLIMATE FOR ROMANCE. 
          COME TAKE THE PLUNGE. IN THE FLORIDA KEYS AND KEY WEST. THE CULTURAL AND HERITAGE TRAVEL APPRECIATES HISTORY AND ARCHITECTURE , WE REACH THEM IN THIS VIDEO. THEY MAY ALL START WITH THE SAME COLORS , THE SAME LETTERS. THE SAME NOTES AND CHORDS. YET, SOMEHOW, THEY ALL END UP AND SO WILL YOU. UNIQUELY INSPIRED BY THE FLORIDA KEYS AND KEY WEST. WE REACH THEM IN PRINT WITH ADS LIKE THESE, THE SHIPS ARE GONE, THE IMPACT REMAINS AND EXPAND YOUR PALETTE, WE ALSO CREATED A HISTORICAL BROCHURE TO HIGHLIGHT SITES THROUGHOUT MUNRO COUNTY. THE PERFECT TARGET FOR THE KEYS AS THEY RESPECT THE ENVIRONMENT AND SEEK NEW ADVENTURES THROUGHOUT THE COUNTY. WILDLIFE PHOTOGRAPHERS , THERE IS SO MUCH TO FOCUS ON. THE BEST SOUVENIRS ARE THE ONES YOU LEAVE BEHIND. SOCIAL MEDIA, HAVE A WILD TIME. ONE OF OUR GREAT COMPASS MINTS WITH THE KEYS IS ESTABLISHING A TOP POSITION AMONG LUXURY TRAVELERS, THE LUXURY TRAVELER CAN GO ANYWHERE, WE POSITION THE KEYS AS A GEO TOURISM DESTINATION WITH VIDEOS LIKE THIS. DID YOU EVER DREAM OF SEEING THE WONDERS OF THE WORLD? BREATHTAKING LANDSCAPE. HISTORIC RUINS AND TREASURES. INCREDIBLE CREATURES. LOOK NO FURTHER THAN THE FLORIDA KEYS. THERE IS NO PLACE ON EARTH AS MAGICAL, AS COLORFUL OR AS UNFORGETTABLE AS THE FLORIDA KEYS AND KEY WEST AND IN THE LUXURY PRINT AND DIGITAL SPACE WE PROMOTED A CIVILIZED WAY TO ESCAPE CIVILIZATION AND FOR HIGH END NEW YORKERS YOU WILL QUICKLY WARM UP TO THIS, WE FULFILLED THE CULINARY TRAVELER WITH PRINT ADS AND DIGITAL. IF YOU LIKE FARM TO TABLE YOU WILL LOVE OCEAN TO PLATE AND TALK ABOUT ART IN PUBLIC PLACES. WE PROMOTED THE CULINARY SEEN ON TV. WHEN YOU GO OUT TO EAT IN THE FLORIDA KEYS, THERE IS REALLY NO LIMIT TO HOW FAR YOU CAN GO. OR HOW FAR WE WILL. ORDER UP . THE FLORIDA KEYS AND KEY WEST. TINSLEY HAS BEEN A PIONEER IN LGBTQ ADVERTISING BEING ONE OF THE FIRST AGENCIES , WE REACH THE LGBTQ TARGET WITH ADS LIKE THESE. LONGER DAYS, SHORTER SHORTS AND BREAKFAST WITH TIFFANY. INTERNATIONAL TRAVELER KENYAN FILLING HOTELS 
          [01:15:04]
WINTER AND SUMMER, TINSLEY CREATED AN ELECTRIC CAB FOR LONDONERS, FOR CANADIANS TRAIT THE GREAT WHITE NORTH FOR THE WILD BLUE YONDER AS WELL AS ADS FOR FRANCE, GERMANY AND SCANDINAVIA. WE REACHED AFRICAN-AMERICAN TRAVELERS , EXPAND YOUR HORIZON IN THE OUTDOOR BOARD AND ATLANTA NATIONAL, COME OUT AND PLAY. FESTIVALS AND CONCERTS ARE A GREAT REASON TO TRAVEL OUTSIDE OF PEAK SEASON. WE BROUGHT THE MUSICAL TRAVELER TO KEY WEST WITH ADS LIKE THIS, THE BLUES IN KEY WEST. YES MILLENNIAL'S ARE YOUNGER BUT IF THEY DON'T HAVE A MORTGAGE, THEY ARE GOING ON VACATION. WE REACH THEM WITH VIDEOS AND SOCIAL MEDIA. WHEN IT COMES TO GREAT ESCAPES THE FLORIDA KEYS IS PURE MAGIC. MAYBE IT'S TIME TO WORK ON YOUR VANISHING ACT. THE FLORIDA KEYS AND KEY WEST. FOR THE MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS WE RUN ADS LIKE THESE, COME FOR THE MEETING, STAY FOR THE BREAKOUT SESSION. 
          EVERY MEETING ENDS WITH A BONUS. IS 15 SECOND VIDEO WAS SERVED. 
          >> THESE DAYS IT'S NOT SO MUCH ABOUT MEETING SPACE. AS IT IS ABOUT HEADSPACE. PLAN YOUR NEXT GET TOGETHER IN THE FLORIDA KEYS AND KEY WEST. TRAVEL AGENTS REMAIN TO BE AN IMPORTANT TARGET AS MORE PEOPLE HAVE HAD BAD EXPERIENCE WITH ANONYMOUS LOOKING ADVERTISEMENTS , WE REACH WITH ADS LIKE THESE, FANTASY ISLANDS AS WELL AS PROMOTING THE KEY LIME ACADEMY. 
          THE TRAINING PROGRAM AND RESOURCES FOR AGENTS. IT IS IMPORTANT TO INFORM THE COMMUNITY OF THE POSITIVE IMPACTS OF TOURISM. WE KNOW WE ARE RESTRICTED FROM ADVERTISING IN ST. JOHN'S COUNTY BUT THE PROGRAM HELPS GET THE MESSAGE OUT AND WE EDUCATED TRAVELERS IN TOWN WITH DIGITAL BILLBOARDS LIKE DON'T TRASH OUR PLACE AND USE ALTERNATIVE ENERGY. ALL LEADING TO SUSTAINABILITY FROM THE FLORIDA KEYS WEBSITE. 
          GEO-FENCE MESSAGING INFORMED TRAVELERS ABOUT RULES DURING LOBSTER SEASON. LET IT GO AND GROW. THE KEYS CONSISTENTLY HELD TOP OCCUPANCY RATE IN THE STATE. ADR INCREASED 65% FROM 2012 THROUGH 2022. MORE THAN 50% HIGHER THAN THE NATIONAL AVERAGE TAX COLLECTION ROSE 212% THROUGH 2010 THROUGH 2024. THE FLORIDA KEYS AND KEY WEST EFFECTIVELY ELIMINATED THE SHOULDER SEASON PERFORMING 6.4% HIGHER THAN ANY OTHER FLORIDA AND 16% HIGHER THAN THE NATIONAL AVERAGE. OUR STRATEGY FOR ST. JOHN'S COUNTY WILL BE SIMPLE AND CONCISE. FIRST REANALYZED THE KEY SELLING FEATURES. FROM WORLD-CLASS BEACHES AND AUTHENTIC HISTORY TO A THRIVING MUSIC SCENE IN MANY CULTURAL AND ECOTOURISM OPTIONS. 
          WE WILL RAISE AWARENESS ABOUT THE FULL-SPECTRUM THINGS TO DO IN SAINT AUGUSTINE, PONTE VEDRA BEACH IS AND ULTIMATELY WE WILL RAISE ADR, INCREASE OCCUPANCY AND ELIMINATE THE OF SEASON. 
          WHILE WE DO THIS WE MUST PROTECT QUALITY OF LIFE FOR LOCAL RESIDENTS. WE CAN HELP MITIGATE OVER TOURISM BY ATTRACTING A MORE ENVIRONMENTALLY AND CULTURALLY CONSCIOUS TRAVELER. 
          WE CAN ADDRESS TOURISM CHOKEPOINTS BY OFFERING ACTIVITIES DESIGNED TO ENRICH THE MIND AND BODY IN A VARIETY OF LOCATIONS THROUGHOUT. STRATEGY WILL BE TO ATTRACT A MORE AFFLUENT EDUCATED TRAVELER WHO CAN STAY LONGER, SPEND MORE ON ACTIVITY AND RESPECT OUR ENVIRONMENT. WE WILL REACH MEN AND WOMEN AGE 35 TO 64 WITH AN AVERAGE HOUSEHOLD INCOME OF $100,000 AS WELL AS THE NICHE MARKETS IDENTIFIED EARLIER. WE WILL EMPLOYEE DIGITAL MARKETING STRATEGY THAT WILL TARGET AUDIENCES BY INTEREST, BY INCOME, AGE AND LOCATION, DEMOGRAPHICS AS WELL AS SPENDING AND TRAVEL HABITS, WE WILL MAKE SURE WE TRACK ATTRIBUTION AND RETURN ON INVESTMENT. THERE ARE 
          [01:20:03]
A LOT OF ARTIFICIAL EXPERIENCES IN THE WORLD TODAY. SIMULATED NATURE . WE WANT PEOPLE TO THINK OF ST. JOHN'S COUNTY AS THE REAL DEAL, REAL HISTORY, REAL ENVIRONMENT AND REAL PEOPLE WE WILL NOT PROPOSE A CAMPAIGN FUELED BY CELEBRITY WORSHIP OR INFLUENCER MANIA. WE WOULD LIKE TO TAKE A LONG-TERM APPROACH AND HELP YOU CREATE A BRAND THAT WILL RESUME WITH TARGET AUDIENCES FOR GENERATIONS. WILL NOT BE TARGETING SPRING BREAKERS FOR THE BARGAIN TRAVELER. WE WILL EMBRACE THE LOW TRAVEL TREND AND PROMOTE RELAXATION AND REJUVENATION WITH PHYSICAL AND 
          MENTAL. >> I AM HAPPY TO ANSWER ANY 
          QUESTIONS. >> ANY? STILL A GREAT VIDEO THE 
          SECOND TIME. >> THINK YOU. SO EXCITED TO WORK 
          WITH THESE GUYS. >> VERY ENCOURAGED TO HEAR THEM TALK ABOUT OVER TOURISM AND RESPONSIBLE CIVIC TOURISM LIKE PROTECTING THE ENVIRONMENT. LIKE THEY DID WITH THE KEYS AND RESPECTING LOCAL RESIDENTS . MORE ON THE LEVEL OF SUSTAINABLE TOURISM. I AM VERY ENCOURAGED TO HEAR THAT IN RESPONSE TO WHAT WE HAVE BEEN HEARING IN THE COMMUNITY. THANK YOU. 
          >> THANK YOU, WE ARE EXCITED. THEY ARE SUCH A GOOD FIT FOR US I JUST CANNOT TELL YOU. WE HAD SOME GREAT AGENCIES OF COURSE BUT THESE ARE THE RIGHT ONES FOR US AT THIS TIME AND THEY ARE THRILLED TO BE WORKING WITH US. THANK YOU. 
          >> AND JEFF? GREAT. MOVING TO MEMBERS COMMENTS. 
          [12. MEMBER COMMENTS]
          >> JUST WANT TO GIVE EVERYBODY A HEADS UP HOUSE BILL 1221 DOES NOT LOOK LIKE IT'S COMING THROUGH THIS SESSION. DOES NOT MEAN IT WON'T NEXT YEAR BUT THAT'S THE HOUSE BILL TO ELIMINATE THE TDT TEXT USING THAT MONEY TO OFFSET PROPERTY TAXES.'S WE HAVE TO KEEP AN EYE ON THAT, MAKE SURE ALL OF US ON THE BOARD REACH OUT TO EVERYBODY WE CAN NEXT YEAR SO IT DOES NOT SHOW UP BECAUSE IT'S NOT HELPFUL TO WHAT WE WILL DO. YOU WILL SEE A LOT OF BUSINESSES GO OUT AND IT WILL DEVASTATE THE TOURISM INDUSTRY SO I WANT TO MAKE SURE EVERYBODY KNOWS 1221 FOR NOW IS NOT GOING THROUGH, BUT DON'T FALL ASLEEP AT THE 
          WHEEL. >> CORRECTION , I TOLD YOU GUYS ABOUT OUR ANNIVERSARY WHICH WE HAD TO POSTPONE BECAUSE CONSTRUCTION, WE HAVE ONE PIECE OF EQUIPMENT THAT IS ON BACKORDER. I WAS INFORMED FRIDAY MORNING , SO I WILL UPDATE YOU 
          WHEN THAT CHANGES. >> CHARLES, ANYTHING? MICHAEL? 
          RYAN? >> WHERE WE ARE NOW AND I WOULD LIKE TO HEAR FROM YOU GUYS WHERE YOU ARE AT OUR OCCUPANCY IS PRETTY MUCH FLAT. ADR IS UP A LITTLE BIT, BUT OCCUPANCY WHEN KIND OF FLAT. SEEMED TO BE GOING GOOD EARLY ON AND I DON'T KNOW IF THAT'S JUST US OR EVERYBODY ELSE. 
          >> FROM WHAT SUSAN REPORTED IT IS PRETTY FLAT AND THE BED TAX COLLECTIONS ARE PRETTY FLAT FOR THE YEAR. I KNOW I EXPERIENCED A PRETTY INTERESTING THING. MY BOOKING PACE WAS GOOD AND APRIL 2 MY PACE WENT DOWN SIGNIFICANTLY. AND IT DID NOT CHANGE DRAMATICALLY UNTIL NINE OR 10 DAYS AGO WHEN WE MADE NICE WITH ENGLAND. AS OF MONDAY WHEN WE MADE NICE WITH CHINA MY BOOKINGS ARE EQUAL TO WHAT THEY WERE BEFORE APRIL 2. SO, I EQUATE THAT TO CONSUMER CONFIDENCE. NOT THAT THE POLICIES ARE RIGHT OR WRONG OR ANYTHING ELSE BUT I THINK THERE'S A LOT OF SCARED TRAVELERS. THE AIRLINE INDUSTRIES ARE TALKING ABOUT REDUCING FLIGHTS, CRUISE LINE INDUSTRIES ARE CONCERNED , THE TOURISM INDUSTRY. IT'S NOT AS MUCH ON THE BUSINESS TRAVELER , I MEAN THE GROUP BUSINESS TRAVELER BECAUSE THAT USUALLY HAS A YEAR OR A YEAR AND A HALF 
          [01:25:03]
LAG. A LOT OF PEOPLE I'M TALKING TO IN THE INDUSTRY , THEY SEE THE TRANSIENT NUMBERS BE SOFTER. I THINK THAT'S WHERE WE ARE UNTIL WE CAN LOOK AT CONSUMER CONFIDENCE. NOT AS BAD AS 2008 WHERE PEOPLE WERE AFRAID TO GO TO THE STORE AND CARRY A BAG BUT IF YOU REMEMBER THAT HIGH END SHOPPERS WERE CARRYING TARGET BAGS BECAUSE PEOPLE WERE FEELING GUILTY. IT WAS A BIG 
          DEAL SO CONSUMER CONFIDENCE . >> I WAS GOING TO ANSWER YOUR QUESTION. A LITTLE BIT IS HAPPENING, BUT PONTE VEDRA WE ARE UNDER CONSTRUCTION SO IT'S TOUGH TO TELL. WE ARE IN THE LUXURY MARKET THROUGHOUT THE COUNTRY IT IS SOFTER THAN IT WAS , THE RATES WERE FLAT RIGHT AFTER COVID WE SAW THAT SOFTEN A 
          LITTLE BIT. >> OUR LUXURY MARKET, THE WEEKEND MAKES A BIG DIFFERENCE. WEEKENDS ARE STRONG IT IS THE MIDWEEK STUFF THAT'S WHY WHEN I SAW SIX DAYS I WOULD LOVE TO 
          HAVE THAT. I'M NOT SEEING IT. >> YOU ARE NOT GETTING SIX DAYS? 
          >> YOU ARE GETTING PROBABLY 20. >> I HAD ONE GUEST STAY FOR 90 
          SO THAT MIGHT HAVE SKEWED IT. >> THAT MIGHT BE IN THE 
          INTERVIEW. >> OKAY. I WOULD LOVE TO GET 
          THAT SIX DAYS. >> TWO THINGS I WOULD BE REMISS TO NOT TO SAY GREAT JOB ON THE PACKET SO THANK YOU TO STAFF THIS WAS PROBABLY THE MOST INFORMATIVE PACKET I HAVE RECEIVED SINCE I HAVE BEEN ON THE BOARD SO THANK YOU FOR THAT. 
          THE SECOND THING I HAVE TALKED WITH FOLKS AT THE BEACH IN THE RESTAURANTS AND SHOPS ARE UP OVER LAST YEAR AND WE'RE NOW STARTING TO GET INTO BEACH SEASON. SO SUSAN I KNOW YOU TALKED TO DAWN ON YOUR BOARD THEY DO NOT SEE THE SLOWDOWN, EMBASSY SUITES DOES NOT SEE THE SLOWDOWN THAT OTHER PLACES ARE SEEING SO MAYBE THERE IS HOPE LEFT. SMOKE WANTED TO ADD ONE COMMENT. TOURISM NOT SO MUCH BUT PARTNERS AND RECREATION. THE LAND SWAP ON THE TABLE I THINK WE NEED TO SPEAK UP AGAINST THAT. I WAS OUT LAST WEEK FOR A HEAD START PROGRAM AND IT IS AWESOME. IT IS PART OF OUR HISTORY AND ONE OF THE FEW NATURAL PLACES WE HAVE IN TERMS OF THE MASS ACREAGE AND WE NEED TO MAKE SURE WE STAND UP SO WE CAN LOCK IN COMMERCIAL 
          DEVELOPMENT. >> THE MAYOR AND I WILL BE IN ATTENDANCE TOMORROW AT 10:30 FOR A PRESS CONFERENCE THAT WILL HOLD SOLIDARITY WITH THE COUNTY AND THE FOLKS SO STAY TUNED. 
          >> DO WE KNOW IF THAT WILL BE ON GTP? THE PRESS CONFERENCE? 
          >> IT WON'T BE ON THE CITY'S . 
          >> PRESS COVERAGE TOMORROW IS ORGANIZED BY REPRESENTATIVE KENDALL AND WE CAN PROVIDE THE CONTACT INFORMATION TO YOU. 
          >> I WILL GIVE HER A CALL AND SEE IF WE CAN GET IT OUT. SMOKE STARTS AT 10:30 AT THE OUTPOST AND I CAN GIVE YOU THE ADDRESS. 
          >> THANK YOU. >> GOOD. I HAD ONE ITEM I WAS TALKING WITH DAVID BERTRAM ON FRIDAY OR THURSDAY AND ASKING WHAT ELSE WE COULD DO TO HELP AND ONE OF THE ITEMS HE BROUGHT UP WAS THEY ARE NOT , THE CITY IS NOT GOING TO BE ABLE TO DO IT AND HAVE IT READY FOR THIS YEAR'S NIGHTS OF LIGHTS AND I SAID I WOULD BRING IT UP HERE TO SEE IF WE WANTED SOMETHING TO BE THROWN THROUGH THE TDC. ASKING SUSAN TO TAKE THE FALL AND RUN WITH GETTING A OUTSIDE PURVEYOR TO DEVELOP A NIGHTS OF LIGHTS APP THAT WE COULD HAVE IMPLEMENTED FOR THE SEASON. 
          DAVID SEEMED VERY AMENABLE TO THAT AND I WANTED TO BRING IT UP IF WE FELT SOMETHING AS A TDC WE SHOULD DIRECT THE VCB TO WORK ON 
          [01:30:05]
          SO I WILL THROW THAT OUT. >> I DON'T KNOW IF IT HELPS ARE NOT IF DAVID WANTS TO CONTACT I CAN DROP A PAGE AND THEN I KNOW FOR NOW APP AND I DON'T KNOW EXACTLY WHAT THEY'RE LOOKING TO GET OUT THERE BUT IT IS ALREADY THERE FREE TO THE CITY IF THEY WANT TO USE IT AS A FORMAT AND I WILL MAKE THAT PAGE AVAILABLE FOR THEM IF THAT HELPS AT ALL BUT I'M NOT SURE WHAT THEY'RE 
          LOOKING FOR. >> CHARLES. 
          >> I WOULD CERTAINLY LIKE TO EXPLORE IT BUT I DON'T KNOW IT HAS TO JUST BE NIGHTS OF LIGHTS RELATED. IT COULD BE EVERY BIG 
          EVENT WE HOST IN THE CITY. >> I THINK THAT MAKES A LOT OF SENSE THAT IT IS ALMOST LIKE SAINT AUGUSTINE EVENTS FOR LACK OF A BETTER WORD. IT IS THE VEHICLE THAT ALL CONSUMERS USE WHEN THEY COME INTO TOWN WITH TRANSPORTATION AND WITH WHAT'S AVAILABLE, RESTAURANTS ET CETERA I THINK THAT WOULD BE HELPFUL. 
          >> IF YOU WOULD LIKE TO HEAR FROM MELISSA WE CAN GIVE YOU AN UPDATE ON WHAT THE CITY IS ACTUALLY DOING AND MAYBE THAT WOULD HELP YOU. OKAY IF THAT'S ALL RIGHT. 
          >> GOOD AFTERNOON COMMUNICATIONS DIRECTOR FOR THE CITY OF SAINT AUGUSTINE. THE PARKING COMPONENT WE ARE WORKING ON IS THE SMART MOBILE APP FOR SMART PARKING AND TRANSPORTATION AND THE COMPONENT WE HAVE CURRENTLY LIVE IS A WEB BASED INTERFACE SO GO TO THE CITY OF SAINT AUGUSTINE WEBSITE PARKING SPOT FINDER WE HAVE A COMPONENT THAT WILL SHOW YOU GENERAL AVAILABILITY OF PARKING, NOT TO THE GRANULAR LEVEL OF THIS PARKING SPOT IS AVAILABLE AND THIS PARKING SPOT ISN'T BUT WE DO HAVE A COMPONENT CURRENTLY RUNNING THAT YES, TO WHAT CHAIR WAS SAYING THE MOBILE APPLICATION OF THIS APP WILL NOT BE AVAILABLE WE ARE COMMUNICATING FROM OUR POSITION OF SHUTTLE SERVICES, PARKING SOLUTIONS WHEN WE HAVE THEM READY AND AVAILABLE , WE ASKED THE CITY ARE NOT LOOKING AT DOING ANY TYPE OF CITY MOBILE APP. SO I AM CERTAINLY HAPPY TO TALK WITH TROY OR ANYONE ELSE ON THE BOARD AS WHAT THIS STARTS TO LOOK LIKE FROM A COMMUNICATION STANDPOINT BECAUSE CERTAINLY WE WANT TO BE PART OF THAT MESSAGING. SO IF YOU HAVE ANY QUESTIONS IN PARTICULAR I WOULD BE HAPPY TO ANSWER THEM AND DOES THAT ANSWER WHAT YOU WANT TO 
          KNOW? >> IF YOU WOULD JUST GET WITH ME. YOU HAVE MY NUMBER AND IF I CAN HELP I ALREADY HAVE IT AND IF IT HELPS WITH WHAT WE'RE TRYING TO DO GETTING PEOPLE INFORMATION WE WILL DO WHAT WE CAN TO HELP YOU OUT. 
          >> I THINK IT WOULD BE PRUDENT FOR YOU TO GET TOGETHER WITH SUSAN TO TALK THROUGH THE DIFFERENT OPTIONS . I THINK THAT WOULD BE WHAT SHE DOES MORE THAN I DO I KNOW IT'S A SUBJECT THAT WE COULD COMMUNICATE ESPECIALLY TO ALL THE ST. JOHN'S COUNTY RESIDENTS TO MANAGE EXPECTATIONS COMING INTO TOWN , BACK STARTING IN OCTOBER OR NOVEMBER ON WHAT IT'S ALL GOING TO BE ABOUT AND START EDUCATING THE PUBLIC SO I THINK THIS IS ONE OF THE STRATEGIES RETAKE THAT COULD BE HIGHLY EFFECTIVE IN MAKING THE EXPERIENCE A LOT BETTER SO I WOULD TAKE ADVANTAGE OF SUSAN'S BACKGROUND AND WHAT SHE KNOWS AND SHE MAY KNOW WHAT TROY HAS A SOLUTION I DON'T KNOW , BUT I JUST KNOW THAT IF WE HAVE SOMETHING, EVERY BASE HIT , THAT WE DO THIS YEAR IS GOING TO JUST MAKE US A LITTLE BIT BETTER SO I WOULD ENCOURAGE THIS TEAM TO 
          EMBRACE SUSAN'S EXPERTISE. >> WHILE I HAVE YOUR ATTENTION I 
          [01:35:02]
WILL REMIND YOU TO SPREAD THE WORD ABOUT THE PUBLIC MEETINGS. 
          I THINK YOU GOT MY REMINDER LAST WEEK BUT I WANT TO MAKE SURE WE PUT IT OUT TO THE FEW FOLKS WATCHING FROM HOME THIS 
          AFTERNOON THANK YOU. >> MAYOR? 
          >> I HAVE NOTHING TO ADD. >> OKAY. 
          >> DOES ANYONE ELSE HAVE ANYTHING? THE MEETING IS 
          [13. NEXT MEETING DATE – June 16, 2025]
          ADJOURNED. THANK YOU VERY MUCH. >> I WANTED TO REMIND EVERYBODY NEXT MONTH'S MEETING IS JUNE 16 AND BOTH THE VCB AND CULTURAL COUNCIL WILL BE PRESENTING MARKETING PLANS IN ADDITION TO US
* This transcript was compiled from uncorrected Closed Captioning.