[Items 1 - 3]
[00:00:35]
[4. APPROVAL OF AGENDA]
>> THANK YOU APPROVAL OF AGEND
>> SO MOVED. >> SECOND. ALL IN FAVOR? AYE
[6. ENHANCED SUMMER 2023 MARKETING DISCUSSION]
THERE IS NOT APPROVAL OF MINUTES . PRETTY GOOD, ANY PUBLIC COMMENT TODAY? ALL RIGHT. ENHANCED SUMMER 2023MARKET DISCUSSION. >> GOOD AFTERNOON. WE HAVE THI ENHANCED DISCUSSION AT THE REQUEST OF ONE BOARD MEMBER MAKING THE PRESENTATION TODAY WILL BE IRVING AS HE RAISED HI HAND , IT IS AT HIS REQUEST. DID YOU WANT TO KICK IT OFF
WITH DISCUSSION? >> I WOULD BE HAPPY TO. I WAS JUST, AS WE TALKED LAST MONTH THERE HAS BEEN A LOT OF DISCUSSION ABOUT WHAT'S GOING ON IN THE MARKET FOR THIS SUMMER. THERE ARE TWO ARTICLES HERE. ONE OF THEM IF I REMEMBER CORRECTLY WAS IN THE PALM BEACH POST AND IT WAS IN THE SAINT AUGUSTINE PAPER AND THE OTHER I THINK WAS THE WALL STREET JOURNAL AND ONE WAS TALKING ABOUT FLORIDA TOURISM AND HOW SIGNIFICANTLY DOWN IT IS AND PALM BEACH HAS SEEN A DRAMATIC DROP IN ALL OF SOUTH FLORIDA AND ALSO ORLANDO HAS SEEN A DROP AND THERE WAS AN ARTICLE ABOUT DISNEY . THAT THE LINES THIS SUMMER ON THE FOURTH OF JULY WEEKEND WITH THE SHORTEST IN THE LAST SEVEN OR EIGHT YEARS. BY OVER 50% , THE WAIT TIME FOR RIDES. IT IS NOT BECAUSE THEY BECAME THAT MUCH MORE EFFICIENT. SO, WHAT WE AR STARTING TO SEE HERE IS REALLY PREVALENT THROUGHOUT THE WHOLE STATE. IT'S NOT JUST SAINT AUGUSTINE. THE SECOND THING AN WHEN I READ THE REPORT AGAIN, THE ONLY SIGNIFICANT GROWTH IN BED TEXT DOLLARS FOR LAST MONTH WAS IN THE APARTMENT WHICH I TRANSLATE TO ME AIRBNB AND IT IS A MUCH LARGER POPULATION, SO MUCH SO THAT TH MARKET IS GROWING AS WE DO A MUCH BETTER JOB OF COLLECTING.
SO INSTEAD OF BEING PASSIVE AN JUST LETTING THIS SUMMER HAPPEN ESPECIALLY AUGUST AND SEPTEMBER, ESPECIALLY WITH SEEING OUT LOUD COMING IN, I ASKED IF THERE WAS ANYTHING WE COULD DO PROACTIVELY TO MAKE AN IMPACT. I ASKED SUSAN TO TAKE A LOOK AT IT FROM A PCB STANDPOINT TO SEE IF THEY WOUL HAVE ANY IDEAS TO PRESENT TO OUR BOARD SO WE COULD MINIMIZE THE IMPACT OF THE BAD TRENDS.
>> GOOD AFTERNOON I AM SUSAN PHILLIPS WITH ST. JOHNS COUNTY VISITORS AND CONVENTION BUREAU AND I WANT TO GO THROUGH A FEW SLIDES TO SHOW YOU WHAT WE FEE WOULD NEED TO BE DONE TO
[00:05:01]
EFFECTUATE SOME CHANGE FOR AUGUST AND SEPTEMBER OF THIS YEAR. WE HAVE LOOKED AT THIS OUR ASK TODAY IS FOR $300,000 FOR A GRANT CAMPAIGN AND 100,000 FOR SEEING OUT LOUD.THERE ARE ONLY A FEW SLIDES, THIS IS IN ADDITION TO WE ARE DOING SPENDING $250,000 IN AUGUST AND SEPTEMBER PROMOTING NOT ONLY THE BEACHES AND THE DESTINATION, BUT ALSO SEEING OU LOUD WITH THE THOUGHT IF WE HA ANOTHER $300,000 WE WOULD SPEND IT ON STREAMING DIGITAL VIDEO AND WE COULD START THIS QUICKLY AT THE END OF JULY RUNNING THROUGH EARLY SEPTEMBER IN THE ORLANDO AND TAMPA MARKETS THAT WOULD UTILIZE THE 30 THAT WOUL UTILIZE THE 32ND AND 15 SECOND TV SPOT IN ADDITION WE WOULD LATER IN SEEING OUT LOUD TV SPOTS SO WE WOULD BE FOCUSED O SEEING OUT LOUD FESTIVAL, BEACHES, OUTDOOR, CULTURE AND HISTORY. IN ADDITION WE WOULD LAUNCH DIGITAL ADVERTISING JULY 31ST. ABOVE AND BEYOND WHAT WE ARE DOING AND IT WOULD BE IN ATLANTA, CHARLESTON, FORT MYERS GAINESVILLE, MOST FLORIDA CITIES AND SAVANNAH. THESE WOULD BE BAD THERE ADS AND VIDE AND WE WOULD DO THE SAME INCLUDING SEEING OUT LOUD FESTIVAL ON ADVERTISING FROM THEM AND FOCUSING ON OUTDOOR CULTURE AND HISTORY. IF WE LOO AT THE SING OUT LOUD FESTIVAL THE THOUGHT AND RECOMMENDATION IS TO TAKE 100,000 SEPARATELY T FUND THIS AND WE HAVE TO KEEP IN MIND SING OUT LOUD WILL BE ONGOING AND TRYING TO BUILD THAT. DAVE AND HIS TEAM HAVE DONE A TREMENDOUS JOB DOING THE HEAVY LIFTING AND SO OUR THOUGHT IS WE CAN HELP OUT AND I HAVE HAD CONVERSATIONS WITH DIANA AND DAVE'S TEAM TO SEE WHAT THEY WOULD NEED. WE WOULD START IN AUGUST ON THE RADIO SPOTS USING SCRIPTS APPROVED B DAVE AND HIS TEAM. WE CAN ALSO MAKE SURE THE STATION FORMAT SUGGESTIONS ARE IN LINE WITH TH DIFFERENT GENRES OF MUSIC IN AUGUST. PAGE SOCIAL WOULD BE FACEBOOK AND INSTAGRAM. SHOULD BE ON WHAT WE ARE ALREADY DOING AND STARTING THE WEEK OF AUGUS 7TH THAT WOULD BE A LOT OF FLORIDA CITIES IN THE ATLANTA MARKET WHICH CONTINUES TO GROW FOR US. SO WHAT WE HAVE IS BASICALLY $250,000 FOR THE BRAN CAMPAIGN WE WOULD SPEND ON STREAMING DIGITAL VIDEO AND ANOTHER 50,000 FOR DIGITAL ADVERTISING. SING OUT LOUD WOULD HAVE 85,000 RADIO AND 15,000 PAID SOCIAL. THAT GETS US AT $400,000 AND ALMOST 21 MILLION ADDITIONAL. AND THAT I OUR PRESENTATION. HAPPY TO TAK ANY QUESTIONS AND ANSWER ANYTHING THAT YOU MIGHT HAVE.
LIKE YOU ARE VERY HEAVY ON THE RADIO AND NOT SO MUCH ON THE SOCIAL SIDE I HAVE BEEN IN RADIO AND I HAVE BEEN ON THE WEBSITE. I HAVE HAD MUCH BETTER LUCK ON THE WEBSITE THAN I DID ON THE RADIO. SO I'M WONDERING WHAT WAS THE REASONING, THAT WAS THE BREAKDOWN TALKING 85% O THE RADIO SO I WANTED TO KNOW THE LOGIC BEHIND WHY THE PERCENTAGE WAS THAT SKEWED. I
KNOW SOCIALIST CHEAPER. >> WE HAVE A LOT OF SOCIAL ARE DOING NOW SO THE THOUGHT WAS T SUPPLEMENT WHAT WE ARE DOING.
WE DO NOT HAVE RADIO FOR THE SUMMER SO THIS WOULD BE SOMETHING THE ADDITIONAL LIFT T GET THE MESSAGE OUT TO FOLKS I THE MUSIC SCENE. WE CAN CHANGE THAT, BUT THAT IS WHY WE HAVE DECIDED ON THE PAID SOCIAL OF 15,000.
>> HOW DOES THIS , LOOKING AT THE BREAKDOWN HOW DOES THAT FEED INTO GABE'S ADVERTISEMENT THAT HE HAS ALREADY?
>> IT IS MY UNDERSTANDING MOST OF THE ADVERTISING IS COMPLETED THERE'S PROBABLY AND SOMEONE WILL HAVE TO CORRECT ME BUT I DON'T THINK THERE'S A LOT OF BUDGET DOLLARS LEFT. I TALKED WITH DIANA AND SHE GAVE ME A LO OF THE MARKETS THAT WERE ON THEIR WISHLIST AND WE TRY TO INCORPORATE THIS. WHEN WE DO SING OUT LOUD WITH SPECIFIC ADVERTISING THAT WILL GO SPECIFICALLY TO THE WEBSITE , W WILL MONITOR AND SEE WHAT HAPPENS BUT WE WILL BE ABLE TO DO ALL THE TRACKING.
>> I THINK IT IS VERY HEAVY ON THE RADIO SIDE. JUST FROM MY EXPERIENCE. I DIDN'T KNOW HOW IT WOULD FIT IN WITH THEM OR TH
DECISION. >> THIS WAS THE AGENCY I WORK IN CONCERT WITH NOW AND AGAIN I WAS IN ADDITION TO WE ALREADY
[00:10:03]
HAD. WE CAN MAKE CHANGES THAT ARE NEEDED. THE MOST IMPORTANT TAKE AWAY IS SING OUT LOUD NEED ADDITIONAL ADVERTISING SO WE CAN CERTAINLY SLICE AND DICE THIS.>> I'M IN FAVOR OF IT I WOULD LIKE TO SEE WHERE THEY ARE GOIN
TO MAXIMIZE WHERE IT IS AT. >> WE ARE TRYING TO GET AHEAD OF IT, WE ARE LATE TO THE GAME IT IS JULY AND TALKING ABOUT AUGUST AND SEPTEMBER BUT WE WILL WORK WITH THE TEAM TO MAKE SURE WE WANT TO DO WHAT'S BEST FOR THEM. THEY KNOW THE MARKETS ADDITION TO WHAT YOU ARE ALREADY SPENDING?
>> IT IS WE HAVE 250,000 IN TH MARKETPLACE RIGHT NOW FOR AUGUS
AND SEPTEMBER. >> THAT'S WHAT THE BUDGET WAS.
THAT'S OBVIOUSLY MUCH MORE >> TO ADD ON TO THAT. THIS IS A REQUEST AS I UNDERSTAND IT. THIS IS A REQUEST TO THE TOURIS DEVELOPMENT COUNCIL TO CONSIDE MAKING A RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS TO ALLOCATE APPROXIMATELY $400,000 IN CATEGORY ONE RESERVE FUNDS TO BE USED FOR THESE PURPOSES. SO IF THEY GROUP WOULD LIKE TO MOVE FORWAR THIS IS RECOMMENDATION TO THE BOARD TO ALLOCATE SOME FY 23
RESERVE FUNDS TO THE VCP. >> I THINK I ASKED THE LAST MEETING DO WE HAVE THE RESERVE NUMBERS? WHEN WE GET TO THE
BUDGET I WILL ASK. >> CATEGORY ONE RESERVES IS
>> ONE THING ON THIS. I WOULD HOPE THAT THE MARKETING OF SEEING OUT LOUD AND YOU KNOW WE WILL HAVE A WORKSHOP IN OCTOBER TO DISCUSS THE BRAND SING OUT LOUD , BUT IF ONE OF THE THINGS THAT IS IMPORTANT T ME IS STARTING TO BUILD THAT BRAND AND TALK ABOUT SEEING OU LOUD AS A PLACE LIKE NIGHTS O LIGHTS , SO TO ME THIS SEEMS LIKE A GOOD OPPORTUNITY WHEN CAN WORK IN CONJUNCTION WE MAY NOT MOVE THE NEEDLE WAY UP, BUT WE START BUILDING THE SIMPLISTIC BRAND AND I'M NOT SURE THE SMARTEST WAY TO DO THA AND I CAN HAVE CONVERSATIONS WITH DAVE AND THEIR TEAM SO I DON'T KNOW WHAT THEY THINK IS LOGICAL BUT I THINK THE BRAND SING OUT LOUD AND IF WE CAN EVER GET TO THE POINT WHERE WHA HAPPENS EVERY DAY IN MOST OF TH HOTELS , YOU HAVE TO COME BACK IN NOVEMBER OR DECEMBER IF WE CAN EVER START SAYING IN MARCH COME BACK IN SEPTEMBER FOR THE SING OUT LOUD THEN WE BECOME SUCCESSFUL AND HOW DO WE GET THAT TO ALL THE PEOPLE THAT WORK AT ALL THE INDUSTRIES IN TOWN AND IT MIGHT BE THAT PART OF THE BRANDING ARE SOMETHING AS SIMPLE AS FLAGS THROUGHOUT THE CITY. I'M NOT TRYING TO GO BACK TO WHEN I REMEMBER HOW TO MARKET WHICH WAS 30 YEARS AGO, BUT SOME OF THOSE THINGS ARE THE BASICS AND MAYBE THERE IS WAYS TO DO THAT ON TIKTOK AND OTHER THINGS. THAT ARE VERY CREATIVE THESE DAYS. I DON'T EVEN KNOW WHAT IT IS BUT THERE IS A DOG IT'S A MASCOT OF SEEING OUT LOUD, SOMETHING VIRA EVEN THOUGH IT MAKES NO SENSE. SO I AM OPEN TO HELPING BUILD THE BRAND I THINK THAT'S MORE CRITICAL.
>> I AM A HUGE FAN OF ITS FOR SEPTEMBER. I WOULD LOVE TO SEE THIS HAPPEN. NOT OPPOSED TO TH AMOUNT, I AM CURIOUS WHERE TH BREAKDOWN TOOK PLACE AND HOW W GOT THERE. THE IMPRESSION FROM RADIO IS EXTREMELY DOWN COMPARED TO WHERE IT USED TO
BE. >> A COUPLE QUESTIONS DO WE KNOW WHAT THE RESPONSE HAS BEEN
>> I DON'T KNOW. >> THEY MADE THE ANNOUNCEMENT SEVERAL MONTHS AGO, SEEING OUT LOUD IS A MULTI-WEEKEND EVENT
[00:15:03]
TAKES PLACE OVER THE COURSE OF THREE WEEKS, THERE'S ONE LARGE TICKETED EVENT OVER ONE WEEKEND BUT A LOT OF SING OUT LOUD IS FREE. SO THE TICKETED EVENT HA BEEN ON SALE SEVERAL MONTHS, THEY ARE DOING WELL, THEY HAVE, IT WILL BE AN EVENT HELD BY FRANCIS FIELDS SO THERE'S A LARGE NUMBER OF TICKETS, TICKET SALES ARE MOVING FORWARD. ESPECIALLY DOING ADVERTISING, BUT THEY ARE DOING WELL WITH TICKET SALES.>> I GOT A REPORT YESTERDAY THEY ARE AT 8000. 8000 IS ALL YOU HAVE SOLD. THEY HAVE WORK T DO. THIS IS NECESSARY.
>> 22,000. 22,000. >> THEY NEED TO BE CLOSER TO 19 TO GET OUT OF THE SHOW. I THINK THEY WILL GET THERE BUT I WANT TO MAKE SURE THE MONEY GOE TO THE RIGHT PLACE.
>> REGARDING 75% OF THE MONEY FOR THE BRAND AND SUMMER TRAVEL TO WRAP ITSELF UP IN THE FIRST WEEKEND IN SEPTEMBER DO YOU FEEL THERE'S ENOUGH TIME TO GET THE MESSAGING OUT AND THE
RESPONSE TO GET THE PEOPLE? >> IF WE MOVE QUICKLY. THAT I A NEW CHALLENGE. WE WANT TO DO DIGITAL SO WE HAVE SPEED TO MARKET. IT IS A SLIPPERY SLOPE IF WE CAN'T MAKE A DECISION QUICKLY WE WON'T HAVE TIME TO D THE MEDIA AND WE HAVE TO GET AL THE CREATIVE AND GET ALIGNED ON THAT. IT IS A PRETTY QUICK TUR DISCUSSION WE WILL DO. WE CAN ALSO, I DON'T WANT ANYBODY TOO HUNG UP WE CAN CERTAINLY REALLOCATE THAT AND NO MATTER WHAT EVEN IN CURRENT MESSAGING INCLUDING SING OUT LOUD IN THE BRAND MESSAGING WE WOULD INCLUD SING OUT LOUD AND IF WE DO THE STANDALONE THAT WOULD BE SING OUT LOUD ONLY. THIS IS A WAY T GET PEOPLE TO COME LOOK AT US AND ALSO TO KIND OF HEAVY UP
THE FOCUS ON SING OUT LOUD. >> FOLLOWING UP, THIS WOULD BE RECOMMENDATION FROM THE BOARD O COUNTY COMMISSIONERS TO USE RESERVES SO THE NEXT VCP MEETIN IS TOMORROW. UNLIKELY TO GET I ON THE AGENDA TOMORROW WHICH MEANS THE NEXT MEETING WOULD BE
AUGUST 1ST. >> IS THERE ANY WAY TO BRING I UP IN COMMISSIONER COMMENTS TO GET CONSENSUS? IS THERE A WAY TO GET IT IN FRONT OF US TOMORROW? TIME IS OF THE ESSENCE, WE DON'T MOVE VERY FAST AROUND HERE. I WOULD LOVE TO SEE IF WE CAN GET IT DONE TOMORROW IF THERE IS A WAY TO GET CREATIVE.
DO IT. >> COMMENTS OR AGENDA ITEM?
>> IF WE DO A FOLDER THAT WOUL NEED TO COME FROM ADMIN AND COMMISSIONER COMMENTS AND THEN WE CAN BRING SOMETHING BACK BEFORE THE BOARD IN WRITING IF THE BOARD CHOSES TO DO THAT ON AUGUST 1ST. WITH APPROVAL AND EVERYTHING WE CAN BRING IT BACK
AROUND. >> IF THERE IS JUST CONSENSUS GATHERED TOMORROW IT WOULD STILL HAVE TO COME BACK ON THE
FIRST. >> IT CAN PROCEED AND THEN BE
DOCUMENTED TO COME BACK. >> BUT WE COULD MOVE IMMEDIATELY WITH CONSENSUS ON THE BOARD. THANK YOU.
>> I HAVE ONE QUESTION I GUESS. I AM STILL GETTING UP TO SPEED SING OUT LOUD STARTED SEPTEMBER IS GET THE LOCALS OUT TO LOCA ATTRACTIONS AND STUFF. AND THEN IT SWITCHED TO BECOMING LET'S GIVE MORE PEOPLE A PURELY TOURIST .
>> THE GOAL HAS ALWAYS BEEN A MIXTURE OF LOCAL AND VISITORS.
ESPECIALLY THIS YEAR WITH THE WEEKEND EVENT WITH 22,000 TICKETS. YOU WILL NOT BE ABLE TO SELL THOSE ALL LOCALLY SO YO HAVE TO REACH OUT TO VISITATION AND WE INCLUDE MESSAGING FOR SING OUT LOUD FESTIVAL, BUT THIS YEAR THERE IS MORE OF A NEED BECAUSE OF THE BIG EVENT THAT THEY HAD AT FRANCIS FIELD HAVE HEARD. WE HAVE A BIG TICKET ITEM WITH MUMFORD AND SONS AND THE TICKETS START AT $200. MOST CANNOT AFFORD TO PA THAT SO THAT'S SOMETHING WE MIGHT WANT TO LOOK AT. IN TERMS OF FUTURE WHEN WE LOOK AT SOMEBODY FOR AN EVENT LIKE THAT, WE BOOK THEM NOW WE ARE TRYING TO COME BACK TO SELL.
TO BE TOTALLY TRANSPARENT, WE HAVE $500,000 IN THE REGULAR
[00:20:02]
BUDGET FOR HISTORY AND CULTURA FESTIVALS AND WE'RE TALKING $400,000 FOR ONE EVENT. THAT' GOING TO HAPPEN WITH TWO MUCH OF ADVERTISING AND WE GET MORE THAN THAT FOR 12 MONTHS OFPROGRAMMING. THAT'S MY BIAS. >> ONE OF THE BIGGEST PARTS OF SING OUT LOUD AND I HAVE BEEN INVOLVED SINCE DAY ONE. FROM WHEN WE DID THIS THE MOST IMPORTANT THING IS THE CELEBRATION OF MUSIC AND PUTTIN LOCAL MUSICIANS TO WORK BECAUSE THE REAL GRASSROOTS PART OF THIS IS THAT THERE IS LOT OF FREE ENTERTAINMENT THROUGHOUT SAINT AUGUSTINE, THE ENTIRE MONTH AND THE LOCALS ARE ALL HIRED AND IT'S ONE OF THE REASONS WHY WE HAVE MUSIC ALL YEAR ROUND. BECAUSE TYPICALLY MOST BARS WOULD NOT HIRE ANYONE IN SEPTEMBER. THIS WAS GIVING EMPLOYMENT TO EVERYONE LOCAL. THAT IS PROBABLY THE BIGGEST BENEFIT. THE SECOND BIGGEST BENEFIT IS FOR SAINT AUGUSTINEBE KNOWN AS A COOL MUSIC CITY. WHEN YOU THINK OF COOL MUSIC CITIES, YO THINK OF AUSTIN, YOU THINK OF MEMPHIS, THAT IS AN ELEMENT, A WE GO FORWARD WE SHOULD BE KNOWN AS WELL FOR MUSIC AS WE ARE FOR HISTORY IF WE WANT TO BE A SUCCESSFUL DESTINATION LONG-TERM. THOSE GRASSROOT ELEMENTS ARE REALLY WHAT IS THE SECRET SAUCE. THE BIG ONE DAY EVENT, WE HAD ONE OF THOSE 10 YEARS AGO, IT HAPPENED TO B MUMFORD AND SONS. WE MISSED THE OPPORTUNITY THAT YEAR OF HO TO BRAND IT AND ITS WATER UNDE THE BRIDGE, BUT WE COULD OF BEEN HAVING SEPTEMBER 8TH IS THE BIGGEST WEEKEND IN SAINT AUGUSTINE EVERY YEAR WHICH IS THE NATIONS OLDEST BIRTHDAY INSTEAD OF DOING IT BEFORE 50T WE WOULD'VE CELEBRATED THE BECAUSE NOBODY KNEW WHAT YEAR THIS FOURTH OF JULY WAS.
BECAUSE YOU DON'T CELEBRATE THE YEAR, YOU CELEBRATE THE HOLIDAY IF WE USED MUMFORD AND SONS 10 YEARS AGO AS A BAND CELEBRATIN A BIRTHDAY, THEN OUR BIRTHDAY WOULD'VE BEEN , SO WE HAVE TO THINK 20 YEARS DOWN THE ROAD. ONE OF THE THREADS THAT MAKES US SPECIAL IN ST. JOHN'S COUNTY IS MUSIC. THAT IS THE MOST IMPORTANT THING THAT WE HAVE , MY UNDERSTANDING OF THIS, YOU'R ONLY TALKING ABOUT 1/4 OF THE 100,000 GOING TO SING OUT LOUD AND THE REST IS TO REALLY DRIV UP TAX REVENUE.
>> EXACTLY. IT IS FOR THE BRAN SIDE , THAT IS DRIVING VISITATION SINCE WE HAVE SEEN SLIPPAGE FOR AUGUST AND SEPTEMBER. SING OUT LOUD IS SPECIFIC TO THAT EVENT. WE ARE CONTINUING TO SEE , NOT ONLY SLIPPAGE FROM AN OCCUPANCY PERSPECTIVE. DECLINING AND WE SHOULD GIVE A TRAVEL REPORT TODAY OR TOMORROW, WE WILL SEE WHAT HAPPENED FOR THE LAST MONTH AND WHEN WE LOOK AT THE ATTRACTIONS, THE ATTRACTIONS AR DOWN 20%. I TALKED TO THE STUDIO THE OTHER DAY, THERE WERE DOWN 20%, NOT GETTING VISITATION. SO FOR THE WEEKEND GOING OUT TO LUNCH AND DINNER AND A LOT OF RESTAURANTS THAT WOULD TYPICALLY HAVE A WAY TIME HAD NO WAIT TIME SO WE'RE SEEIN SOFTENING IN THE MARKET AND THI IS A STRONG TIME OF YEAR. I THINK FROM A VCP PERSPECTIVE W FEEL WE NEED TO DO SOMETHING T TRY TO HELP STIMULATE SOME MORE BUSINESS.
>> ON THE TICKET PRICE, THEY WENT TO SINGLE DAY PRICINGS SO IT'S NOT $200 FOR THE WEEKEND. FRIDAY AND SATURDAY YOU CAN BU AND I WILL TELL YOU KNOW I WEN TO BARE NAKED LADIES LAST NIGHT AND I WAS A $99 TICKET. YOU GET TO SEE MULTIPLE ARTISTS.
THE PRICING, THE MUSIC PEOPLE WILL NOT COMPLAIN ABOUT THAT PRICING. SO IT'S SOMETHING THAT YOU SAVE FOR THAT EVENT. SO IS JUST GETTING IT OUT TO THE RIGHT PEOPLE, GETTING IT IN FRONT OF THEM. BECAUSE THE ARTISTS ARE SOLID THAT WE HAVE
IN THE LINEUP. >> I AM RECALLING THE DIPLOMACY STUDY THAT WE HAD , I DON'T KNOW HOW LONG AGO. 2019 AND IT IS A REALLY GREAT STUDY IF YOU HAVE NOT SEEN IT, I'M SURE YOU CAN GET A COPY, BUT SPEAKING ABOUT WHAT IRVING
[00:25:05]
SAID, THE IDEA OF US HAVING OU OWN MUSIC SIGATURE IS IMPORTANT TO US. WE HAVE TO AGREE WE HAVE OUR OWN MUSIC SIGNATURE. WE CAN'T DO THAT IF WE DON'T SUPPORT LOCAL TALENT.THAT'S WHAT SING OUT LOUD IS ALL ABOUT. THAT'S WHAT THE POINT WAS, THAT WE HAVE A LOT OF COVER BANDS , WE JUST HAD A NIGHTLIFE STUDY DONE THE CITY OF STATE AUGUSTINE DID AND THE FEEDBACK WAS WE HAVE A LOT OF COVER BANDS, WHERE IS THE LOCAL TALENT? SO I SUPPORT WHATEVER WE CAN DO TO PROMOTE SING OUT LOUD. I THINK IT IS A FAIR PRICE, I HAVE A SON WHO DOES A LOT OF FESTIVALS AND HE THINKS IT IS A FAIR PRICE. I HAVE PAI FOR A FEW OF THESE FESTIVALS. THINK IT IS A VERY GOOD PRICE.
IT IS REALLY, TO YOUR CREDIT, WE ARE JUMPING UP AND SAYING, IT LOOKS LIKE WE HAVE TROUBLED WATERS AHEAD AND WE NEED TO MOVE FAST AND WE NEED TO MOVE NOW. SO I FEEL YOUR SENSE OF URGENCY. I DON'T KNOW WHAT TO SAY ABOUT THE RADIO. I FEEL THAT RADIO IS NOT A GREAT WAY T COMMUNICATE FOR SPECIFICALLY SING OUT LOUD. DID I UNDERSTAN THAT CORRECTLY? THE RADIO SPOT WERE FOR SING OUT LOUD ? I'M NO SURE, IF THAT'S WHO YOUR AUDIENCE IS. I WILL LEAVE IT U TO YOU GUYS TO WORK IT OUT. THE MAIN THING IS TO GET THIS APPROVED AND LIKE I SAID I APPRECIATE YOU MOVING QUICKLY AND I HOPE IT WILL APPROVE IT
IF WE CAN GET THIS MOVING. >> A QUESTION ON THAT, IF SOMEBODY MAKES A MOTION FOR TH AMOUNT OR HOW IT'S LISTED ?
>> YOU CAN DO EITHER. THERE CAN BE A MOTION TO MAKE RECOMMENDATION FOR ADDITIONAL $400,000 OF FUNDING FROM CATEGORY ONE RESERVES AS PROPOSED OR YOU CAN MAKE THE RECOMMENDATION THAT YOU WOULD LIKE TO DO THE 400,000 FROM CATEGORY ONE RESERVES AND DIREC THE VCP TO RECONSIDER THE ALLOCATION TO RADIO WHATEVER THAT AMENDMENT IS. YOU CAN LEAVE IT HIGH-LEVEL AND LEAVE IT TO SUSAN AND THE GROUP OR YOU CAN GIVE SPECIFIC DIRECTION
>> I AM PREPARED TO MAKE THE MOTION TO ALLOCATE THE MONEY AND TO RELOCATE HOW THE BREAKOUT IS GOING TO BE. MAYBE WE CAN TAKE THAT AT 25 MILLION INSTEAD OF 20 MILLION SO I WILL MAKE MOTION TO ALLOCATE 399,48 , FOR AUGUST AND SEPTEMBER.
>> I WILL SECOND. >> PUBLIC COMMENT? WE HAVE A SECOND, IS THERE PUBLIC COMMENT? ALL IN FAVOR? AYE AN OPPOSED? THANK YOU. NOW COMMISSIONER IT IS ON YOU
TOMORROW. >> I WILL TAKE IT FROM HERE.
>> RECOMMENDED BUDGET ITEM NUMBER SEVEN.
I WANT TO THANK IRVING FOR BRINGING THIS FORWARD. I APPRECIATE YOU DID THAT AND WELCOME BACK.
>> THANK YOU. WE LIVE IT EVERY DAY BEING WHERE I AM LOCATED AND IT'S ONLY ONE VIEW OF THE WORLD, BUT I GET TO WALK UP AN DOWN ST. GEORGE STREET EVERY SINGLE DAY.
[7. RECOMMENDED BUDGET]
>> WE ALL NOTICED THE LOWERIN DURING THE SUMMER MONTHS, BUT THERE ARE OTHER OUTSIDE FACTORS ALSO.
>> IT IS SUNNY EVERY DAY FOR SOME PORTION OF IT. AGENDA ITE
[00:30:06]
NUMBER SEVEN IS THE FY 24 PROPOSED BUDGET. THIS IS THE VISITING OF OUR ANNUAL BUDGET FOR NEXT FISCAL YEAR. AS A REMINDER THE COUNTY YEAR START OCTOBER 1ST AND RUNS THROUGH SEPTEMBER 30TH. CURRENTLY IN FISCAL YEAR 23, WE ARE MOVING INTO FISCAL YEAR 24, WE HAVE TH TOURIST TAX REVENUES HERE ON THE SCREEN AS A REMINDER FOR EVERYONE WE DID BEGIN TO ALLOCATE THE OR LEVY MOVING INTO LEVY THE FIFTH SENT OF TH FEDERAL TAX IN FISCAL YEAR 22 SO WE SAW A NICE BUMP IN THE 2022 TAX COLLECTIONS WITH THE ADDITIONAL AND A GOOD PERCENTAG OF GROWTH. SO, FISCAL YEAR 22 ACTUAL 22.2 MILLION, THIS YEAR WE ANTICIPATE WE WILL COLLECT $23.1 MILLION. THAT IS ESTIMATED THAT WE HAVE COLLECTED NINE MONTHS SO FAR. S WE FEEL REASONABLY CONFIDENT AND THEN LOOKING FORWARD WE HAVE PUT IN THE BUDGET A PROJECTION OF 24 MILLION FOR FISCAL YEAR 24 TBT REVENUES WHICH GIVES A 4% GROWTH OFF OF FISCAL YEAR 23 ANTICIPATED REVENUE. ANY QUESTIONS? OKAY.GOING BACK OR THE NUMBER ? >> IN 16 WHEN I STARTED FISCAL YEAR 16 WAS THE SECOND OF THE COUNTY COLLECTIONS WERE JUST SHY OF $9 MILLION. THAT WAS ON FOUR PENNIES. WE ALLOCATED THE FIFTH SENT FISCAL YEAR 22. SO THEN WE USED THIS MONEY WITH THE GUIDANCE OF TWO DOCUMENTS. ONE IS FOR THE STATUTE 25.104 AND THE OTHERS THE LOCAL COUNTY ORDINANCE 21-43. ORDINANCE ESTABLISHES CATEGORIES OF USE AND TELLS US WHAT ALLOCATION FOR EACH OF THOSE CATEGORIES WILL BE. AGAIN WE HAVE A TOTAL OF FIVE CENTS LEVIED SO THESE CATEGORIES COLLECTIVELY ADD UP TO FIVE CENTS CATEGORY ONE IS DESTINATION MARKETING CATEGORY THAT RECEIVES THE GREATEST ALLOCATION OF 1.6 CENTS ANNUALLY, CATEGORY TWO IS ARTS CULTURE AND HERITAGE WHICH RECEIVE SIX CENTS, CATEGORY THREE'S LEISURE ALSO RECEIVING .6 IS, CATEGORY FOUR ADMIN SPECIAL USE AND SPECIAL EVENTS RECEIVING .8 CENTS AND CATEGOR FIVE IS BEACH ASSETS WHICH RECEIVES 1.4 CENTS. SO AGAIN I YOU ARE THOSE TOGETHER WE HAVE FIVE CENTS TOTAL. JUMPING RIGH IN CATEGORY ONE DESTINATION MARKETING THE REQUESTED BUDGET PRESENTED AT THE WORKSHOP BACK IN MAY SHOWS THAT THIS CATEGOR WILL RECEIVE A LITTLE OVER $7.6 MILLION IN THE BULK OF THE MONEY IS IN THE LINE CONTRACTUA SERVICES. WE HAVE THAT BROKEN OUT INTO THREE MAIN BUCKETS.
FIRST IS FOR THE VCP CORE SERVICE CONTRACT WHICH HAS A VALUE OF $3,013,071 AND THEN W HAVE MARKETING CONTRACTS WHICH AS MANY OF YOU KNOW WE WERE WORKING THROUGH THAT RFP PROCES TO FIGURE OUT HOW WE MOVE FORWARD . THERE IS A TOTAL OF LITTLE OVER $4 MILLION HELD THERE FOR MARKETING EFFORTS AN THEN CULTURAL EVENTS INITIATIVE , THOSE INITIATIVES THAT ARE CARRIED OUT BY THE AMPHITHEATE AND CONCERT HALL COLLECTIVELY WITH $500,000 IN THE MARKETING EFFORTS AND THEN INDIRECT ADMI COST OF $52,318. ANY QUESTIONS?
>> I HAVE THIS QUESTION ON ALL OF THEM. WE TALK ABOUT RESERVE ALREADY WHAT IS OUR PERCENTAGE THAT'S GOING TO RESERVES PER
YEAR? >> SO IF YOU HOLD OFF ON RESERVES UNTIL THE END. WHAT I' SHOWING HERE IN ALL OF THESE BUDGETS AND WILL BE DUE EACH YEAR IS WE PROJECT REVENUE FORWARD. FOR NEXT YEAR WE ANTICIPATE X NUMBER OF DOLLARS AND WE BUDGET FOR THOSE, SO YO CAN SEE HERE AT THE TOP WE HAVE THE REVENUE THE $7.6 MILLION AND IF YOU SCROLL DOWN TO THE BOTTOM AND THE FAR RIGHT-HAND LANE HE WILL SEE THERE IS BASICALLY ALLOCATION OF ALMOST EXACTLY WHAT IS BEING BROUGHT
[00:35:01]
IN WITH IT. LIKE $50. SOMEONE TO DO THAT FOR EACH CATEGORY AN THEN WE'LL TALK ABOUT RESERVES. WE HAVE HEALTHY RESERVES IN ALL CATEGORIES AT THE MOMENT. WE ARE NOT OPERATING ON ZERO DOLLARS AND AS I MENTIONED THI ONE HAS $2.4 MILLION LEFT SO WHAVE A HEALTHY RESERVE. >> IN ANYBODY YOU SHOULD BE SHOWING WHAT YOU ARE PUTTING ASIDE . JUST LIKE EXPENDITURE.
ASIDE. WE HAVE RESERVES, IN THIS BUDGET WE ARE NOT PUTTING ANYTHING ASIDE. WE ARE NOT ADDING TO RESERVES SAYING WE BRING IN 7.6 MILLION AND PULL BACK TO MILLION, WE ARE BUDGETING EVERYTHING WE HAVE GOING IN.
>> OKAY. >> THAT CAN BE UP FOR DISCUSSION. YOU WILL SEE THAT IN ALL THE CATEGORIES. IN ALL THE YEARS I HAVE BEEN HERE WE ALWAYS PROJECT FORWARD REVENUE AND COME UP WITH A BUDGET THAT EXPENDS PRETTY MUCH ALL REVENUE. THERE HAVE BEEN A COUPLE YEARS WHERE WE HELD BACK LIKE 5% AT ONE POINT, BUT FOR THE MOST PART THIS IS THE TYPICAL WAY MOVING FORWARD AND THAT'S UP FOR DISCUSSION.
>> CAN WE GO BACK I HAVE ONE QUESTION PLEASE. IF IT IS ALREADY THE MIDDLE OF JULY , SO IF WE ARE DOING THE NEW MODEL WITH THE NEW MARKETING CONTRACT WHERE DOES THAT 4 MILLION GO? WHO IS THAT MONEY TO , HOW IS THAT BROKEN DOWN?
>> THAT WOULD BE FOR THE MARKETING CONTRACT AND I PUT THE S THERE BECAUSE SOMETHING WE TALKED ABOUT WAS MAYBE WE WOULD HAVE THE DESIRE TO DO MULTIPLE, THAT IS NOT BEEN THE FORD FOR THE BOARD OF COUNTY COMMISSIONERS YET SO WE HAVE AVAILABLE IN THE BUDGET $4.1 MILLION AND SOME CHANGE TO PUT TOWARD THE CONTRACT. OR CONTRACTS.
>> OKAY. >> CATEGORY TWO. AGAIN WE ARE SHOWING AT THE TOP THERE IS THAT PROJECTED REVENUE COMING I WHICH WOULD BE THE $2,881,415. AND THEN YOU'VE GOT YOUR EXPENSES THAT ARE SHOWN HERE WHICH INCLUDE THE FULL COUNCIL CORE SERVICES CONTRACT THAT COMES OUT TO BE $1,236,752 AND THIS IS AN INCREASE FROM THE PRECEDING THIS YEAR AS THE CONTRACT WAS SEEN BY THE CULTURAL COUNCIL SO WE DID INCREASE THOSE CONTRACTS BY ABOUT 8% AND INCREASING BY 10% AND THEN WE HAVE OUR CONTRACTED CULTURAL EVENT SUPPORT, THIS WOULD BE ALLOCATION THAT GOES TOWARD SUPPORTING THE COLLECTIV EFFORT OF SING OUT LOUD AND TH AMPHITHEATER CONCERT HALL OPERATIONS. WE HAVE OUR INDIRECT ADMIN COST COMING IN AT $19,645. AND THEN CATEGORY TWO GRANTS ALLOCATIONS INCREASED TO $575,000 FOR 24 AND THEN WE HAVE SPECIAL EVENT MONEY , WHICH IS PLANNED FOR AND IN COORDINATION WITH THE CULTURAL COUNCIL. FOR DIFFEREN EVENTS. ANY QUESTIONS ON THIS SLIDE? ALL RIGHT. NEXT IS CATEGORY THREE LEISURE AND RECREATION. THIS ACCOUNT IS USED FOR THIS FUND IS USED FO A VARIETYOF SUPPORT FUNCTIONS FOR PARKS AND RECREATION DEPARTMENT, PRIMARILY WITH A FOCUS ON TOURISM ORIENTED SERVICES . SO WE DO HAVE SOME DETAIL HERE UNDER OTHER MAINTENANCE THAT SHOWS THAT BREAKDOWN WITH MONEY GOING TO THE BOCA MAINTENANCE, $250,000. THERE IS MONEY THAT WILL GO TOWARD MAINTENANCE AT $250,000 AND THEN WE HAVE MONEY FOR THE ARTIFICIAL REEF PROGRAM , THE MAINTENANCE OF EXISTING REEFS.
THIS BUDGET ALSO INCLUDES $200,000 ALLOCATION FOR SPORTS MARKETING GRANTS PROGRAM. THAT IS THE GRANTS PROGRAM THAT TEDDY MEYER FROM PARKS AND RECREATION OFTEN COMES APPEAR TO GIVE ADDITIONAL INSIGHTS INTO. THE LARGEST EXPENSE FOR
[00:40:01]
THIS CATEGORY WITH THE IMPROVEMENTS, OTHER THAN BUILDINGS TOWARD THE BOTTOM OF THE PAGE AND THAT IS FOR THE PLANTATION PARK CIP, LOCATED OFF OF RACETRACK ROAD AND THEY'RE LOOKING TO FURTHER DEVELOP THAT PROPERTY TO INCLUDE A SERIES OF BALLFIELDS AND AMENITIES TO SUPPORT THAT AND THE THOUGHT IS THAT WE WOULD BE ABLE TO BETTER HOST SPORTS TOURISM EVENTS AND TOURNAMENTS.>> DID THEY BUY MORE LAND? I KNOW THEY HAVE ARTIFICIAL TURF.
MORE LAND, WE HAVE MORE LAND T DEVELOP AS PART OF THE PROPERTY
>> THE ADDITIONAL TURF FIELD COULD BE USED. I DON'T KNOW WHA
IT WAS. >> I WILL CLARIFY AND SEND AN EMAIL. MY UNDERSTANDING WHEN I WAS TALKING TO PARK STAFF IS
THAT IT WAS AN EXPANSION. >> ONLY ABOUT 13 ACRES. A SMAL PARK THAT IS HEAVILY USED. IT GETS WAY TOO MANY HOURS ON IT.
WITH ADDITIONAL DETAILS AS TO WHAT'S BEEN PUT IN THE CAP AND I WILL SEND IT OUT TO THE BOARD THEY ARE LOOKING TO PURCHASE A VARIETY OF PIECES OF EQUIPMENT. ALL OF THAT IS GOING TOWARD IT FIELD MAINTENANCE EQUIPMENT, LOOKING TO PURCHASE SOME MOWERS AND SPRAYERS, A TURF CLEANER, THINGS LIKE THAT. SO THAT THE LAST TWO LINES. FOR EQUIPMENT.
>> THE SALARY AND THE EQUIPMENT, THIS WAS YEARS AGO BUT THE STATE STATUTE THE ATTORNEY WOULD NOT ALLOW US TO DO SOME OF THESE EXPENDITURES OUT OF THIS CATEGORY. HAS SOMETHING CHANGED? WHO IS THE SALARY FOR?
>> THE SALARY GOES TO SUPPORT , THEY HAVE SOME SPORTS TOURNAMENT ORIENTED STAFF WHO FOCUS ON GETTING THAT PLANNED AND ARRANGED AND MAKING SURE EVERYBODY HAS WITH THE NEED .
>> IT IS NOT A SPECIFIC POSITION. IT'S FOR THE POSITIO
OF PEOPLE? WHO SUPPLEMENT? >> SUPPORTING TWO SEPARATE POSITIONS. AND HAS SOMETHING CHANGED? I'M NOT SURE. A LOT HAS CHANGED OVER THE YEARS, WE'VE BEEN ABLE TO PAY SOME SALARIES, MY SALARY HAS ALWAYS BEEN PAID, I KNOW GLENN HAS BEE PAID SO IT HAS DIRECT TIE TO TOURISM.
>> YOUR SALARIES PART OF THE INDIRECT CATEGORY?
>> IT'S NOT, THE INDIRECT OF EACH CATEGORY IS THE COST THAT THE COUNTY INCURS FOR THE OVERSIGHT AND MANAGEMENT OF EACH ONE OF THESE FUNDS. SO FOR US TO PROCESS PURCHASE ORDERS, SUPPLY LEGAL SERVICES, FOR ALL OF THOSE COUNTY ADMINISTRATIVE SERVICES. MY SALARY WILL BE IN THE NEXT CATEGORY, CATEGORY
FOUR. >> I DON'T HAVE A PROBLEM WITH THESE EXPENSES, IT'S WHAT WE PUT TO THE STATE ATTORNEY BEFOR AND CAME BACK IT WAS NOT A DIRECT TOURISM SO . I HAVE BEE GONE FOR 12 YEARS SO A LOT HAS CHANGED BUT I HAVE TRIED TO GE THIS MONEY BEFORE AND WHEN WE PUT IT TO THE STATE ATTORNEY IT CAME BACK WE COULDN'T USE IT FO THAT.
>> WE HAVE INCLUDED A SALARY LINE. WITH THE FUNDED LINE IN CATEGORY THREE FOR A GOOD NUMBER OF YEARS.
>> GOT A PIECE OF THAT WITH HI SALARY.
>> I CAME IN FISCAL YEAR 16 THE FIRST BUDGET I PRESENTED WA 17 AND HAD A SALARY CATEGORY. SO I HAVE TO DO RESEARCH I DON'
KNOW WHAT CHANGED. >> I CAN TELL YOU IN CATEGORY THREE WAS PAYING FOR BEACHES I WAS ALLOWED TO USE IT FOR BEACHES BUT I WAS NOT ALLOWED TO USE IT FOR SPORTS FIELDS. I CAN SHOW DIRECT TOURISM WITH TH BEACH AND BELIEVE ME I WAS ON THE OTHER SIDE OF THE FENCE, NO I'M TRYING TO PROTECT MONEY ON
THE SIDE. >> IN MY TIME HERE WE HAVE INCREASED THE AMOUNT OF TOURNAMENTS AND TRAVEL PLAY THAT'S HERE. SEVERAL YEARS AGO BASEBALL WAS A FOCAL POINT BUT I KNOW WE HAVE EXPANDED NOW SO WE HAVE SOCCER AND PICKLEBALL TOURNAMENTS. WE EVEN HAVE CORNEL , PEOPLE TRAVEL FOR
[00:45:05]
CORNEL SO SPORTS OFFERINGS HA INCREASED OVER THE LAST ATLEAST FIVE YEARS. >> I'M OKAY WITH THAT I JUST
WANT TO MAKE SURE. >> I WILL RESEARCH IT AND LET YOU KNOW IF I FIND ANYTHING WORTH SHARING.
>> CATEGORY FOUR, SO CATEGORY FOUR IS ADMIN SPECIAL USE AND SPECIAL EVENTS FUND. FISCAL YEAR 24 WE DO HAVE JUST OVER 3.8 MILLION A PROJECTED REVENU GOING INTO THIS CATEGORY. SO W HAVE , SORRY. THAT REVENUE SHOULD BE ON ITS OWN LINE AT TH TOP. NOT SALARIES. THIS IS SALARIES THIS IS MY DEPARTMENT STAFF SALARIES INCLUDING MYSELF AND THEN WE HAVE TEMPORARY STAFF USED TO OPERATE THE VISITOR CENTER, WE HAVE THE EXPENSES THAT GO ALONG WITH THAT. OUT OF THIS CATEGORY WE PAY FOR ALL HOLIDAY LIGHTING, FOURTH OF JULY AND NEW YEAR'S EVE FIREWORKS DISPLAYS. WE PA FOR ALL THREE INFORMATION CENTERS OUT OF THIS, PONTEVEDRA SAINT AUGUSTINE AND THE PEER .
WE PAY FOR THE TPC EVENTS AND THINGS LIKE THE AMPHITHEATER DEBT SERVICE CATEGORY. I MAINTAIN TOURIST DEVELOPMENTS O IN ONE VEHICLE SO THERE IS GAS AND THINGS LIKE THAT THAT SHOW UP IN HERE. TRAVEL IS PREDOMINANTLY FOR ANY, NOT SO MUCH FOR US TO TRAVEL BUT PEOPL BRINGING HERE BECAUSE OF US. WE DO PAY A BIG PORTION OF THE SING OUT LOUD FESTIVAL OUT OF CATEGORY FOUR AS WELL AND THEN FOR THE OPERATIONS.
COMMUNICATIONS AND INTERNET SERVICE TO THE OFFICE, THINGS LIKE THAT. WE ALSO PURCHASE A VARIETY OF DATA SETS OUT OF THIS CATEGORY. AND A FEW OTHER CATCHALL THINGS, WE DO PREDOMINANTLY PAY FOR THOSE EVENTS IN HERE. DO YOU HAVE AN
QUESTIONS ABOUT THIS? >> DO HAVE A BREAKDOWN OF PROFESSIONAL FEES AND CONTRACTUAL SERVICES? AND WHAT FUNDS ARE THOSE BECAUSE THEY SOUND LIKE A SEPARATE THING TO
ME. >> WHAT DEFINES THE TWO OF THE IS A LITTLE MORE FINITE THE FEES ARE SERVICES THAT WE AR PAYING FOR, CONTRACTUAL SERVICES COULD BE THINGS FOR
EVENTS . >> IS CONTRACTUAL SERVICES FO
>> I DON'T NEED IT TODAY BUT IF YOU CAN GIVE ME A BREAKDOWN OF THAT CONTRACTUAL SERVICES TO THAT POINT THOSE TOGETHER 33%
OF THAT BUDGET . >> YES, SO CONTRACTUAL SERVICE IS A LARGE PORTION THAT GOES T SING OUT LOUD AND IT IS A REVIEW FOR SERVICE CONTRACTS LIKE CHAMBER OF COMMERCE, PARTNERSHIPS WITH THE CITY PAID OUT THERE SO THOSE ARE THE CONTRACT DAYS. AGREEMENTS WE HAVE IN PLACE, PROFESSIONAL SERVICES, FEES AND RESEARCH IS MORE WHAT WE ARE PAYING FOR WITH DIFFERENT RESEARCH PROJECTS, WE DO HOLD A LITTLE BIT OF MONEY FOR TOURS AND DEVELOPMENT, SO AS WE GO THROUGH DISCUSSIONS FOR THINGS WE WANT TO PURSUE WE HAVE FUNDING AVAILABLE TO PURSUE THAT, SO THAT'S THE BREAKDOWN.
BREAKDOWN OF THE NUMBERS , I WOULD LIKE TO SEE WHAT'S IN
THERE. >> ANY OTHER QUESTIONS ABOUT THIS CATEGORY? AND THEN WE HAV CATEGORY FIVE WHICH IS EACH ASSETS , YOU CAN SEE GOING INTO THIS CATEGORY WILL HAVE $6.7 MILLION GOING IN AND THEN WE HAVE A GROUPING OF THINGS HERE WE HAVE ALL OF OUR BEACH EXPENSES THAT COME OUT OF THIS CATEGORY. SO ANY BEACH PROJECTS , BOARDWALK AND MAINTENANCE, RESTROOM PENNIES, TRASH PICKUP, ALL OF THAT COMES OUT OF HERE.
SO THIS IS THE BEACH SERVICES. YOU CAN SEE WE'RE PUTTING IN
[00:50:01]
6.7 AND SHOWING WE ARE GOING T EXPEND 3.5 , THIS WOULD BE ONE CATEGORY WHERE WE ARE SIGNIFICANTLY CONTRIBUTING TO RESERVES BECAUSE WE ARE GETTIN IT READY FOR THE NEXT PAYMENT T THE BEACH NOURISHMENT PROJECTS>> IS IN FISCAL YEAR 25 BUDGET WE WILL HAVE A LARGER BUDGET NUMBER SO IT COULD COME OUT OF RESERVES DURING THE YEAR.
>> YES. >> THAT IS ON A FIVE-YEAR CYCLE. EVERY FIVE YEARS WE HAV TO SAVE UP.
>> MY PERCEPTION MAY CHANGE, READ AN ARTICLE THAT THE COUNT RECEIVED $20 MILLION GRANT WHICH MAY CHANGE THE MATH GOING FORWARD ON HOW WE NEED TO APPROACH THINGS. I WOULD IMAGINE $20,000 MORE FOR $20 MILLION MORE THAN YOU NEED TO
RETHINK THE MATH. >> IT DOES AND WE HAVE A VARIETY OF BEACH NOURISHMENT PROJECTS.
>> I AM NOT KNOWLEDGEABLE ENOUG EXCEPT TO READ IT. I KNOW THAT
WAS A THING. >> YES, THE TWO OVERARCHING BUCKETS WE HAVE THE SAINT AUGUSTINE BEACH NOURISHMENT ARE AND THE AREA NORTH OF VILLANO. SO THOSE ARE THE MAIN NOURISHMENT AREAS, BUT THERE I A OVERLAPPING PROJECT AT THIS
POINT IN THOSE AREAS. >> THE ONLY QUESTION I HAVE. DO WE KNOW , I KNOW THE CIP HAS BEEN OUT FOR A WHILE , WITHOUT FALLING TO CATEGORY FIVE OR CATEGORY THREE?
>> IT DEPENDS ON WHAT WE'RE DOING IT FOR AND WHAT WE WILL FUND. LIKELY WHATEVER THE PROJECT ENTAILS IT WOULD HAVE SOME BEACH ASPECT ELEMENT AND SOME OF THAT IS MORE OF A PARK PART OF IT. SO WE WILL LOOK AT HOW WE DIVIDE IT UP BASED ON TH
CIP ELEMENT. >> THAT NEEDS TO HAPPEN.
>> ME OF THE COUNTY ORDINANCE AND THE ORDINANCE HAS A DEFINITION FOR EACH OF THE FIVE CATEGORIES. SO WHAT WE DO IS YO WANT TO MAKE SURE WE COMPLY AT THE STATUTE LEVEL AND AT THE NEXT LEVEL OF FILTER WE MAKE SURE WE ARE PUTTING EXPENSES I THE APPROPRIATE CATEGORY FOR THE COUNTY DEFINITION
ESTABLISHED IN THE ORDINANCE. >> ANY OTHER QUESTIONS?
>> WHAT IS THE BUILDING PERMITS ON THIS ONE?
>> SO IT IS , IT IS, BEACH WALK OVER SO WE HAVE A RAMP DESIGN AND A CRESCENT SHAPE WAL OVER. THE WALKOVER IS THE BULK
OF THAT. >> THE TRANSFER TO FUNDS GOES
WHERE? >> TRANSFERRED TO FUNDS IS A DIFFERENT THING. TRANSFER OF FUNDS IS A SUBSIDY FOR A SERVICE FOR THOSE DIFFERENT NOURISHMENT PROJECTS AND IT ALSO INCLUDES ALLOCATION TO A BEACH FUND THAT PARKS AND RECREATION MANAGES FOR THE BEACH CLEANUP LIKE TRASH, RESTROOMS AND YOU HAVE THE REGULAR BEACH BOARDWALK MAINTENANCE AND THAT TYPE OF STUFF. IT LOOKS LIKE IT IS THREE DIFFERENT NOURISHMENT PROJECTS, AS WELL. ALL RIGHT SO, WITH THIS PRESENTATION WHAT WE ARE LOOKING FOR IS SOM INPUT FROM THE TCP WHICH HOPEFULLY BECOMES A BUDGET
[00:55:05]
RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS. I DID NOT , I HAVE SOMETHING I WILL PUT ON THE OVERHEAD IN A SECOND THAT GOES OVER RESERVES WE HAVE AVAILABLE FOR THIS YEAR I WAS NOT SURE HOW THE INITIAL DISCUSSION WOULD GO, BUT WE HAVE A HEALTHY RESERVE FOR ALL OF THESE CATEGORIES AND SO IF THERE IS A DESIRE TO DIAL BACK SPENDING, WE CERTAINLY CAN MAKE THAT RECOMMENDATION FOR THE COUNTY COMMISSIONERS. IN TOTAL EACH ONE OF THESE CATEGORIES HAS AT LEAST HALF $1 MILLION OF RESERVES SITTING IN THEM. SO I THINK THAT IS SOMETHING TO BE CONSIDERED AS YOU GUYS MAKE YOUR RECOMMENDATION.>> I DON'T HAVE A BIG PROBLEM WITH IT. I DON'T KNOW THE EXAC NUMBERS OF WHERE THE RESERVES ARE. IT IS OUR FIRST FULL YEAR OF HAVING THIS AND I WOULD LIK TO SEE A CERTAIN PERCENTAGE KIND OF TO SEE WHERE WE ARE AT BEFORE WE START SAYING OKAY WILL HAVE THESE EXPENDITURES. WHEN WE GET OUT TO SPEND IT
THERE IS NO TAKING IT BACK. >> WE DID LEVY IN FISCAL YEAR 22 WE COLLECTED THE FIFTH SENT THE ENTIRE YEAR OF FISCAL 2020 SO IT WAS OCTOBER 21 AND THEN WE HAVE LEVIED IT THE ENTIRE YEAR OF 23 SO FISCAL YEAR 24 WILL BE THE THIRD YEAR.
>> THE GOVERNMENT IS A YEAR BEHIND'S WE ARE COUNTING THIS A THE FIRST YEAR. GOVERNMENT IS WHEN YOU'RE BEHIND COLLECTION
AND EVERYTHING ELSE. >> TWO YEARS BEHIND IT WOULD BE
THE SECOND YEAR. >> I WOULD PREFER TO SEE, BECAUSE 22 IS A CRAZY YEAR, 2 WAS A CRAZY YEAR AND WE'RE GOIN BACK TO 19 NUMBERS. THAT'S WHAT I'M SEEING WITH WHAT WE ARE COLLECTING. SO I WOULD RATHER BE CAUTIOUS THAN GET TH MONEY OUT TOO FAR. NOT TALKING A HUGE AMOUNT, MAYBE 2% OR 3%, BUT AT LEAST TO HAVE THAT AVAILABLE FOR SITUATIONS LIKE
SUSAN JUST HAD TODAY. >> OKAY. SO YOU WOULD LIKE T RETAIN TWO OR 3% RESERVES OR YOU WOULD LIKE TO SEE US DIAL BACK THE EXPENDITURE BY 2 TO 3%?
>> I THINK I'M OKAY WITH THIS YEAR'S BUDGET AND THIS IS THE BOARD OF COUNTY COMMISSIONERS SAY SO MORE THAN US, IT FALLS ON THEM, BUT THAT WOULD BE MY RECOMMENDATION. HAVE A LITTLE BIT OF A SAFETY NET GOING INTO IT BECAUSE IT CAN EITHER HAPPE IN PROJECT OR IN THE BUDGET AND PROJECTIONS ARE OFF THEN YOU HAVE TO HAVE A BUFFER WITH RESERVES.
>> YOU MAY BE WANTING TO LOOK GOING FORWARD TO SAY CATEGORY ONE SHOULD ALWAYS HAVE $1 MILLION AND RESERVE WHEN WE D THE BUDGET IF THE SHORTFALL IS 200,000 THAN 200,000 GETS ADDE SO WE HAVE A MAGIC NUMBER EACH YEAR FOR EACH CATEGORY AND WE JUST MAKE SURE WE RESERVE ENOUGH TO KEEP US AT THAT
NUMBER. >> I WOULD LIKE THAT NUMBER TO BE A PERCENTAGE OF THE BUDGET. WHATEVER THE RESERVE IS IN PLAC MAYBE YOU NEED TO HAVE 30% AND RESERVE OF WHAT THE BUDGETED
YEAR IS. >> RIGHT NOW WE WILL HAVE 2 MILLION CATEGORY AND IT'S OBVIOUSLY ENOUGH THE ACTUAL
BUDGET IS 7 MILLION NUMBERS. >> MAYBE THAT NUMBER IS 15% OR SOMETHING LIKE THAT. BECAUSE IT'S ALWAYS GOING TO BE A CHANGING NUMBER. PERCENTAGES ARE WHAT THEY ARE.
>> LET ME ASK A QUESTION. SO ON CATEGORY ONE PAGE ANOTHER
>> IT WOULD COME OUT OF THE , THESE THINGS EQUALLY?
>> I DO LIKE A PERCENTAGE OF WHATEVER THE BUDGET WOULD BE AN THAT BE SET ASIDE MOVING FORWARD. YOU WENT THROUGH AND YOU HAVE BEEN BEAT UP ON OTHER BUDGET AND I DON'T WANT TO BEAT YOU UP ANYMORE BECAUSE YOU HAVE BEEN THROUGH THE WHOLE PROCESS, BUT MOVING FORWARD WE NEED TO LOOK AT THAT BEING A CONTINUAL ITEM SO IT DOES NOT SOUND LIKE OH, TROY IS ATTACKING THE
[01:00:03]
BUDGET BY 3% YOU KNOW, I THINK IT JUST NEEDS TO BE INNATELYIN THERE. >> NOTED, SO PART OF WHAT WE HAVE DONE IS LOOKING YEAR-BY-YEAR. SO GOING INTO FISCAL YEAR 24 WE HAVE HEALTHY RESERVES SO ANY YEAR WHERE WE HAVE HEALTHY RESERVES, WE JUST BUDGET OR PROPOSAL THE BUDGET THAT INCLUDES ALL THE REVENUE THAT COMES IN. ONE OF THE OTHE THINGS THAT WE KIND OF TALK ABOUT A LITTLE BIT HERE IS BEING MINDFUL OF THE WAY THE COUNTY BUDGET WORKS SO IF WE PUT IT IN THE BUDGET WE CAN DECIDE TO SPEND LESS BUT WE CANNOT EVER DECIDE TO SPEND MORE. SO WE DO HAVE A NICE RESERVE WITH CATEGORY ONE SO WE WERE ASKED TO SPEND AN ADDITIONAL 400,000 WHICH IS FIN BECAUSE WE HAVE IT AND THAT'S GREAT. IF WE DID NOT HAVE THOS NICE RESERVES I THINK I WOULD'VE BROUGHT FORTH TO YOU GUYS A BUDGET THAT DID HOLD SOM BACK, BUT IN THIS CASE IF YOU LOOK ACROSS ALL CATEGORIES THEY HAVE A PRETTY ROBUST RESERVE AN UNLESS.
>> I LIKE THE IDEA OF CREATING THRESHOLD OF THIS IS WHERE IT NEEDS TO BE. MAYBE WE CAN MAKE THE NUMBER MOVE, BUT EVEN WITH THAT IT NEEDS TO SHOW THIS IS WHY WE ARE DOING IT, THIS IS HO
WE GOT THERE. >> MR. CHAIR I WOULD LIKE TO WEIGH IN A LITTLE BIT. I THINK IT IS A GOOD IDEA TO HAVE A POLICY. OF RESERVES. A PERCENTAGE AND THAT SEEMS TO B THE MOST FLEXIBLE AND WHAT I WOULD LIKE TO HEAR IS FUTURE DISCUSSION ABOUT THAT. MAYBE W CAN GIVE YOU TIME TO LOOK AT TH ISSUE AND SEE IF IT'S PRUDENT AND THEN COME BACK AND MAKE RESOLUTIONS TO US BECAUSE I THINK IT IS A BIG THE SESSION AND IT'S WORTH HAVING. MAYBE NOT AT THIS MEETING BECAUSE WE ARE HERE GOING TO THE BUDGET, BUT I THINK IT IS REALLY
TOUGH AND I WOULD ASK. >> OCTOBER IS USUALLY SLOW.
MAYBE IN OCTOBER FOOD FOR THOUGHT ON YEAR-TO-YEAR AS WE LOOK AT THE BUDGET AND WE TALK WE TRIED ALL THE LEAST 5%, BUT THEORETICALLY 8%. SO, AS YOU GUYS ARE THINKING. IF WE HAD DISCUSSIONS IT IS SOMEWHERE BETWEEN FIVE AND 8% AND YOU CA
GIVE INPUT ON THAT. >> I WAS NOT LOOKING TO MAKE ANY CHANGES , I WAS LOOKING FORWARD TO THE NEXT ONE. I HAV BEEN WHERE YOU ARE AT. THIS WOULD BE TERRIBLE AT THE END OF THE PROCESS TO TRY TO MAKE THAT CHANGE.
>> I WILL MAKE A MOTION. YOU ARE LOOKING AROUND LIKE YOU AR LOOKING FOR A MOTION. MOTION T APPROVE THE BUDGET AS PROPOSED
[8. MONTHLY REPORTS PROVIDED IN PACKETS]
[9. MEMBER COMMENTS]
>> THANK YOU, THAT PASSES, THANK YOU. REPORTS.
>> MONTHLY REPORTS ARE IN YOUR PACKET. WHERE HAPPY COLLECTIVELY TO ANSWER QUESTION YOU MAY HAVE.
>> ANY QUESTIONS REGARDING REPORTS? MEMBER COMMENTS?
>> IRVING YOU WANT TO MAKE A MOTION?
>> THE REASON I JOKE ABOUT THA IS SOMEONE CAME IN, THIS IS HO MUCH I NO LONGER UNDERSTAND MARKETING. WE HAD A GUEST WHO BOOKED A SUITE FOR THREE NIGHTS CHECKED IN TWO DAYS AGO. AND TH REASON THEY BOOKED THE HOTEL IS BECAUSE JONATHAN THE DOG WHO
[01:05:02]
STAYED WITH US IN FEBRUARY AS A WEBSITE AND MY DAUGHTER KNEW THAT THIS WAS AN INFLUENCER AND HAD A BATHROBE MADE FOR JONATHAN THE DOG. THESE PEOPLE ONLY TRAVEL WITH JONATHAN THE DOG STAYED AND THEY BOOKED OUR HOTEL AND WE TOOK IN $1500BECAUSE OF JONATHAN THE DOG. >> ANYTHING ELSE?
[10. NEXT MEETING DATE – August 21st]
>> IT SAYS I DO NOT UNDERSTAND MARKETING ANYMORE.
>> ANY OTHER MONTH MEMBER COMMENTS ?
21ST . >> IS THERE A WAY TO DIAL IN O
THE PHONE? >> AT THIS POINT UNDER STATE LAW , YOU CANNOT PARTICIPATE
* This transcript was compiled from uncorrected Closed Captioning.