May 16, 2022 Tourist Development Council

[Items 1 - 5 (*This clip is available without audio*)]

[6. PUBLIC COMMENT (*A portion of this video is without audio*)]

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>>> IT STARTS AT 9:00. GENERAL PUBLIC COMMENT IS NOT

[00:06:37]

>> HERE? >> TOMORROW?

>> ALL RIGHT. THANK YOU VERY MUCH.

[7. SPORTS TOURISM GRANT APPROVALS]

>> THANK YOU. OTHER PUBLIC COMMENT FROM VIS VISITORS? SEEING NONE, WE'LL MOVE ON TO ITEM NUMBER 7 ON THE AGENDA.

>> GOOD AFTERNOON, TEDDY MORA, CENTRAL COUNTY PARKS AND REC.

FOUR SPORTS GRANT APPROVALS APPLICATION FOR YOU TODAY.

THE FIRST ONE IS AMERICAN JUNIOR GOLF ASSOCIATION.

THE EVENT TAKING PLACE OVER LABOR DAY AT TPC SAWGRASS.

THE RECOMMENDATION FROM THE RAV WAS $10,000.

THE SECOND ONE ANCIENT CITY GAME FISH ASSOCIATION IS HAVING THE ANCIENT CITY GAME FISH CHALLENGE JUNE 11TH WEEKEND.

JULY -- SORRY, JULY 11TH. THE RECOMMENDATION WAS $20,000.

THERE ARE REPRESENTATIVES HERE FROM ANCIENT CITY GAME FISH.

IF YOU HAVE ANY QUESTIONS OR WISH TO SPEAK TO THEM IN MORE DETAIL. THE THIRD GRANT IS THE FLORIDA ELITE SOCCER INVITATIONAL. THAT EVENT IS OVER AUGUST 19TH AND 20TH WEEKEND. AND THEIR APPLICATION WAS FOR $10,000. WAS RECOMMENDED AT $10,000.

AND THEN THE LAST ONE IS JAX FOOTBALL CLUB.

LITTLE MISLEADING IN THE NAME THE GROUP OUT OF DAVIS PARK AND PATTON IN JACKSONVILLE. BUT DAVIS, OBVIOUSLY IN THE NORTHEAST. THAT IS FOR A LABOR DAY EVENT.

THE APPLICATION WAS FOR $10,000. THEIR RECOMMENDATION FROM RAV

WAS FOR $7500. >> KEVIN -- [INDISCERNIBLE].

>> I GUESS I'M OUT OF TIME. [LAUGHTER]

>> MR. CHAIRMAN, I'LL MAKE A MOTION WE APPROVE ALL FOUR AS RECOMMENDED THE PARKS AND REC --

>> I'LL SECOND. >> AND THEN IF WE COULD JUST CALL FOR PUBLIC COMMENT BEFORE YOU VOTE, PLEASE.

>> SHOULD WE HAVE -- SEE IF THIS COMMENT FROM THE COUNCIL FIRST BEFORE WE CALL FOR PUBLIC COUNCIL -- ANY COMMENTS?

>> I NOTICED ON THE AGENDA FOR THE -- MAY 11TH -- THAT IT WAS THIS DISCUSSION OF THE FC LABOR DAY SHOOTOUT, WHICH IS THE FOURTH ITEM AT JAX FOOTBALL CLUB.

>> THAT IS CORRECT. >> BUT I ALSO NOTICED THAT THERE WAS TWO QUESTIONS, THERE WAS NO MINUTES IN MY PACKET.

SO I DON'T KNOW HOW PEOPLE VOTED ON THAT.

>> YEAH, SO THEIR MEETING WAS LAST WEDNESDAY.

AND SO THE MINUTES WERE DONE ON FRIDAY AND MONDAY.

AND SO WE INCLUDED, I THINK AN ADDENDUM IN THERE THAT WAS RECOMMENDED AT $7500 FROM RAV. BUT BECAUSE THE PACKET WENT OUT

[00:10:01]

$7500. >> THEN I NOTICED THE NEXT QUESTION THAT THE 7500 WAS 3R5U6RD WITH A LIKELY -- APPROVED WITH LIKELY $12,500 ROUGHLY AND THAT IS MORE THAN ITEM ONE AND TWO BUT LESS THAN THREE, ALL WHICH GOT $10,000. SO WHY -- WHY 7500?

>> JFC'S ORIGINAL APPLICATION WAS ONLY FOR 10.

THEY APPLIED FOR 10. AND THEY RECEIVED 7500.

>> WHY IS THAT? >> THE MAIN REASON WAS WHILE THEY HAD A SUCCESSFUL EVENT THE LAST SEVERAL YEARS, THE FIRST TIME COMING TO -- THIS IS THE FIRST TIME COMING TO THE RAV BOARD. SO THEY -- WHAT THEY'RE TRYING TO DO IS BUILD THE DAVIS PARK LOCATION OUT MORE THAN WHAT THEY DO IN JACKSONVILLE. THEY HAVE TWO LOCATIONS PATTON PARK OFF HODGKIN'S IN JACKSONVILLE AND DAVIS PARK IN ST. JOHN'S COUNTY. SO WHAT THEY'RE DOING AND OBVIOUSLY YOU GUYS ARE WELL AWARE THERE'S A LACK OF HOTELS IN THE NORTHEAST CORRIDOR. SO WE'RE TRYING TO BRING THEM DOWN TO 1695 AND U.S. 1 AND USE MORE OF THE HOTELS.

SO THE RAV FELT LIKE UNTIL THEY CAN SHOW THE FULL IMPACT ON THE COUNTY KEEP IT $7500. AND NEXT YEAR, SEE WHAT

ESSENTIALLY THE DIVIDENDS ARE. >> WASN'T THAT ESSENTIALLY SEEING THIS GOLF WHICH INDICATED ONLY 300 ATTENDEES.

>> YEAH, I MEAN, THE RAV ESSENTIALLY IS PRETTY HAPPY WITH AMERICAN JUNIOR GOLF AND THEIR IMPACT.

SO THEY KIND OF CONTINUOUSLY RECOMMENDED THEM AT THE MAXIMUM

AMOUNT. >> I THINK IN THE PAST, I'VE INDICATED THAT I REALLY DON'T LIKE GOING CONTRARY TO THE RAV

BECAUSE THAT'S THEIR PURPOSE. >> SURE.

>> BUT IF THEY'RE GOING TO DEVIATE WHAT HAS BECOME A NORM, EVERYBODY ELSE THAT APPLIED FOR 10,000, GOT 10,000.

ONE APPLIED FOR 20, GOT 20. AND THEN THIS ONE DOESN'T.

I THINK IT BEARS AN EXPLANATION TO US ISSUE OF FAIRNESS.

IT SEEMS LIKE THEY QUALIFY FOR 10,000.

>> SURE. >> DANNY -- SORRY.

TEDDY. BUT HALF OF THE TOURNAMENT IS NOT -- IT IS ONLY HALF OF THE TOURNAMENTS IN DAVIS.

THE OTHER HALF -- THE WAY I READ IT IS IN JACKSONVILLE; IS THAT

CORRECT? >> YEAH.

SO IT IS NOT THE ENTIRE EVENT IS NOT HERE.

SO THAT'S -- >>TRA DETERMINELY 60 -- TRADITIONALLY 60/40 DUVAL TO ST. JOHN'S.

WE'RE TRYING TO BRING IT THE OTHER WAY.

I THINK THAT'S WHY THEY LOWERED THE AMOUNT.

BECAUSE THEY WANT TO SEE THOSE -- THOSE HOTELS AFTER THIS LABOR DAY EVENT. AND THEN SEE HOW THEY CAN GIVE THEM THE FULL AMOUNT NEXT YEAR ESSENTIALLY.

>> THAT'S A PERFECTLY PLAUSIBLE EXPLANATION BUT I DIDN'T SEE IT

IN THE MATERIALS. >> OKAY.

AND I 34MIGHT HAVE HAD THE HISTY FOR YOU.

I READ IT THAT WAY. THAT WAS KIND OF THE WAY I WAS INTERPRETING THEY LOWERED IT, BECAUSE IT IS NOT 100% IN

ST. JAOHN'S COUNTY. >> SO THE OTHER, ON THEIR END OF THING THEIR POWER POINT THEY GAVE IN THE PRESENTATION WAS A LITTLE MORE DESCRIPTIVE HOW THE CLUB IS BROKE UP BETWEEN DUVAL AND ST. JOHN'S COUNTY AND THE IMPACT.

I WOULD IMAGINE WE CAN THEN ADD THAT IN TO THE APPLICATION.

SOMETHING TO ADD IN THE APPLICATION FOR YOU GUYS TO REVIEW TO GET A FEEL OF WHAT EXACTLY THE IMPACT IS FOR THE TOURNAMENT AND AS A GROUP IN ST. JOHN'S COUNTY.

THAT MAY HELP WITH SOME OF THOSE ALLEVIATED CONCERNS.

>> I DON'T HAVE ANY PROBLEM WITH WHAT THEY'VE DONE.

>> SURE. >> WHAT I WOULD HAVE A PROBLEM IF I HAD TO MAKE A MOTION TO CHANGE WHAT THEY'VE DONE.

>> GOTCHA. >> THANK YOU.

>> AND I ONLY HAVE ONE MORE COMMENT.

TEDDY, IF YOU WOULD, WHEN YOU TAKE PACK TO THE RECOLLECTION CREATION ADVISORY BOARD. STUFF ON LABOR DAY WEEKEND, STUFF LIKE THAT, WE'RE ALREADY SOLD OUT.

IF THEY CAN TARGET OTHER DATES BETWEEN MEMORIAL DAY, LABELED, ALL OF THOSE THINGS WE'RE PRETTY MUCH AT MAX.

>> RIGHT. >> SO IT IS NOT THE BEST USE OF OUR MONEY IN MY OPINION. I'M STILL VOTING FOR IT.

BECAUSE IT IS A GREAT EVENT. >> SURE.

>> IT IS A REALLY GOOD EVENT. >> DONNA FRENCH IS HERE TO SPEAK MORE ABOUT GAME PITCH.

>> AND YOU GET YOUR LOGO ON THE FRONT OF THE BOOK AND THE LOGO ON THE T-SHIRT. SO THAT IS PRETTY GOOD FOR Y'ALL SUPPORT. AND LET ME TELL YOU RIGHT HERE IN FRONT OF EVERYBODY, THIS LADY OVER HERE, DINA, SHE DOES A GREAT JOB. ANY TIME YOU CALL HER, SHE'S AT YOUR BECK AND CALL. SHE DOES ANYTHING YOU NEED HER TO DO. SHE DOESN'T WASTE TIME GETTING IT BACK TO YOU AND I REALLY APPRECIATE THAT, DINA.

[00:15:03]

LET'S GO FISHING. THANK YOU.

>> THANK YOU. ANY OTHER QUESTIONS OR COMMENTS BY THE COUNCIL? IF NOT ANY PUBLIC COMMENT?

[8. TDC BOARD MEMBER RECOMMENDATIONS]

DO WE HAVE A MOTION?

>> I'M SORRY. WE'VE ALREADY DONE THAT.

OKAY. MOTION AND SECOND HAS BEEN MADE.

ALL THOSE IN FAVOR. >> AYE.

>> AYE. >> AYE.

>> OPPOSED? THANK YOU.

>> THANK YOU. >> WE'RE NOW AT ITEM NUMBER 8.

AND TARA WILL LEAD US IN THAT. >> GOOD AFTERNOON.

AS A REMINDER, WE'RE SOLICITING FOR THE SECOND TIME TDC APPLICATIONS TO FILL ONE OF OUR UP COMING VACANCIES CURRENTLY HELD FOR DANNY BURKE. HE IS NOT APPLYING TO CONSIDER A SECOND TERM. WE HAVE A RIGHT OF APPLICATIONS HERE ON THE BOARD THAT IS PROVIDED IN THE TABLE IN YOUR PACKET AS WELL. THIS VACANCY CAN BE FILLED WITH EITHER AN ACCOMMODATIONS REPRESENTATIVE OR A NONACCOMMODATIONS REPRESENTATIVE.

THAT'S BECAUSE THE FLORIDA STATUTE INDICATES THE TDC BOARD MUST HAVE AT LEAST THREE AND NO MORE THAN FOUR ACCOMMODATIONS MEMBERS. SO YOU'RE RIGHT THERE.

YOU DO HAVE HERE, ONE APPLICATION FOR AN ACCOMMODATIONS REPRESENTATIVE. THAT IS IN THE TOP.

AND THEN THE REMAINING APPLICATIONS ARE HERE AT THE BOTTOM. AND ALL IN ALPHABETICAL ORDER.

AND THOSE ARE NONACCOMMODATIONS REPRESENTATIVES.

SO THE WAY THAT WE WILL HANDLE THIS, IS YOU ALL ARE WELCOME TO HAVE DISCUSSIONS BUT THEN WE ASK TO GET EVERYBODY'S RECOMMENDATIONS. ALL RECOMMENDATIONS ON THE FRONT END. AROUND THEN WE GO THROUGH AND VOTE ON THEM IN THE ORDER THEY WERE RECOMMENDED UNTIL ONE GETS ENOUGH VOTES TO BE THE RECOMM

RECOMMENDATION. >> TARA, ARE YOU USING THE WORD RECOMMENDATIONS SYNONYMOUS WITH NOMINATION?

>> YOU ALL MAKE YOUR -- THE TDC MAKES A RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS FOR WHO YOU FEEL SHOULD BE APPOINTED TO THE BOARD. SO IT IS A RECOMMENDATION OUT OF THIS BODY. BUT SIMILAR TO NOMINATION, YES.

>> SO THE FLOOR THE OPEN FOR DISCUSSION AND RECOMMENDATIONS

FOR CONSIDERATION. >> I'LL START OFF.

I CAN TELL YOU WE HAVE GOT A LOT OF STUFF COMING UP IN THE TDC.

AND OVER THE NEXT YEAR. MY RECOMMENDATION IS SOMEBODY WHO IS VERY FAMILIAR WITH THIS BOARD AND BEEN ON THIS BOARD

THAT IS IRVING CASTLE. >> I'LL SECOND.

>> SO WE'VE HAD A RECOMMENDATION AND A SECOND TO THE RECOMMENDATION. ANY OTHER COMMENTS ABOUT THAT

RECOMMENDATION? >> I THINK WE'RE SUPPOSED TO TAKE RECOMMENDATIONS AND THEN DO FULL DISCUSSION.

IS THAT WHAT WE'RE SUPPOSED TO DO?

HOW ARE WE SUPPOSED TO DO THIS? >> YOU CAN DISCUSS IT AFTER EACH ONE OR AFTER ALL. IT IS TO GET ALL OF THE RECOMMENDATIONS FROM THE BOARD BEFORE YOU START TO VOTE.

>> SO THEN WHAT COMMENTS ABOUT IRVING CAST OR OTHER

RECOMMENDATIONS? >> I JUST HAD A QUESTION PROCEDURALLY. WE'VE GOT QUITE A LIST THIS TIME. SO I THINK WE'VE DONE A BETTER JOB GETTING OUT THERE AND SOLICITING FOLKS.

BUT ARE ANY OF THE APPLICANTS HERE? DO WE TYPICALLY HEAR FROM ANY OF THEM? OR IS IT JUST SOMETHING THE BOARD DISCUSSES AMONGST

THEMSELVES? >> ARE ANY OF THE APPLICANTS WHOSE NAMES APPEAR UP HERE IN THE AUDIENCE TODAY?

>> JOEL, TYPICALLY WE'VE DONE BOTH -- IF THE APPLICANT ATTEND IN ANY WAY, I DON'T THINK WE ASK THEM TO COME.

BUT IF THEY COME, WE -- [INDISCERNIBLE].

>> MR. CHAIR, I DO HAVE A QUESTION OF STAFF.

IT IS HARD FOR ME TO DISTINGUISH BETWEEN APPLICANTS THAT WERE IN THE HOPPER AND ONES THAT ARE NEW.

IS THERE ANY -- CAN YOU TELL US WHO ARE THE ONES THAT ARE -- BECAUSE I CCAN SEE IN TH APPLICATION FORMS THEMSELVES IT LOOKS LIKE MAYBE YOU HAVE A NEW FORM.

AND THERE'S A COUPLE DIFFERENT FORMS, APPLICATION FORMS YOU'RE FILLING OUT. I'M WONDERING IF SOME OF THEM HAVE BEEN KIND OF IN THE -- KIND OF BEEN IN THE HOPPER SO TO

SPEAK. >> THE FORM, WITH THE APPLICATION SUBMITTED HAS NOTHING TO DO WITH OLD, OR

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IF THAT MAKES ANY SENSE. SO I DO KNOW, I DID NOT MARK THEM WHICH ONES WERE NEW OR WHICH WERE NOT.

I KNOW IRVING CASIS A NEW APPLICATION.

KEVIN GEDDINGS IS A NEW APPLICATION.

REGINA PHILLIPS IS A NEW APPLICATION.

WHICH ONE? JAN CHESTERSON.

FIVE NEW APPLICATIONS. SO THAT'S FOUR.

AND HOLLY DONAHUE. SO THOSE ARE OUR FIVE NEW

APPLICATIONS THAT WE RECEIVED. >> JOE --

>> COMMISSIONER, DOES THAT ANSWER YOUR QUESTION?

>> YES. THANK YOU.

>> JOE, I WOULD LIKE TO RECOMMEND REGINA PHILLIPS TO THE

TDC. >> I'LL SECOND THAT.

>> MORE DISCUSSION ABOUT THAT RECOMMENDATION?

>> WERE THE APPLICANTS -- WAS A SUGGESTION MADE TO THE APPLICANTS THAT THEY COME? BECAUSE I REMEMBER WHEN I APPLIED THEY TOLD ME, OH, YOU SHOULD COME AND, YOU KNOW, TAKE YOUR THREE MINUTES AND TELL WHY YOU WANT TO BE ON THE BOARD AND WHAT YOUR RELEVANT EXPERIENCE IS, AND ALL OF THAT KIND OF STUFF. IT WOULD MAKE SENSE TO ME THAT THAT WOULD BE SOMETHING THAT WOULD BE APPROPRIATE AND I FINED IT INTERESTING THAT NONE OF THESE PEOPLE DECIDED TO SHOW UP.

SO I DON'T KNOW IF THEY JUST WEREN'T TOLD THAT WAS AN OPTION TO THEM. OR IF THEY ALL JUST MADE A DECISION NOT TO BE IN ATTENDANCE.

IT JUST DOESN'T SEEM TO MAKE ANY SENSE TO ME.

>> SO I THINK THAT THE INFORMATION THAT YOU GET DEPENDS ON WHO YOU TALK TO. HOWEVER, CONSISTENT WITH WHAT WE DO IS WE LET EVERYBODY KNOW WHAT DATES THIS ITEM WILL BE DISCUSSED SO THEY HAVE THE OPPORTUNITY TO COME AND SPEAK.

WE DON'T -- I DON'T AND I DON'T THINK DEINA DOES OR ANYBODY ON THE BOARD OF COUNTY COMMISSIONERS ANSWERING THE PHONES DOES, DON'T REGULARLY COME OUT THAT YOU SHOULD COME OUT AND YOU SHOULD PERSPECTIVE. BUT WE LET THEM KNOW THEY HAVE

AN OPTION TO DO SO. >> MAYBE JUST AS A BOARD CHANGE THE WAY WE DO THIS OR RETHINK THIS.

BECAUSE IT DOESN'T SEEM EFFICIENT OR VERY FAIR OR EQUITABLE AND NONE OF IT FEELS GOOD TO ME THAT I'M GOING TO BE ASKED TO VOTE ON THIS TODAY AND I DON'T KNOW ANY OF THESE PEOPLE. I HAVE NEVER HEARD THEIR VOICES I NEVER SEEN THEM HAVE AN OPPORTUNITY TO KIND OF EXPLAIN TO US WHY THEY WANT TO BE ON THIS BOARD AND ANY OF THAT.

AND I THINK IT JUST THEN BY DEFINITION WOULD BE A -- YOU KNOW, THE BIAS WOULD GO FOTOWAR EVERYONE ON THE BOARD IS FAMILIAR WITH. IN THIS CASE IT IS IRVING CASS.

I WOULD BE SURPRISED IF IRVING IS NOT THE NOMINEE FOR THIS BOARD BECAUSE THAT'S WHAT MOST OF THE PEOPLE HERE ARE FAMILIAR WITH. RIGHT WRONG OR INDIFFERENT.

I'M NOT PASSING ON WHETHER HE IS THE RIGHT PERSON FOR THE JOB.

I'M JUST SAYING THE PROCESS SEEMS FLAWED.

>> I DO AGREE THAT THE PROCESS FEELS A LITTLE CHUNKY TO ME.

SO YOU GUYS KNOW, I DON'T RECALL BEING TOLD I COULD SPEAK IN ANY WAY. I'M FAIRLY NEW TO THIS PROCESS.

IT IS POSSIBLE THAT THAT HAPPENED AND I JUST DON'T RECALL IT. I'M NOT CASTING ANY BLAME HERE.

IT FEELS A LITTLE CHUNKY AND IT WOULD BE NICE TO KNOW THESE PEOPLE. A COUPLE OF APPLICANTS ON HERE LOOK GREAT. AND THEIR RESIDENT PLAYS LOOK GREAT. SO I AGREE HEARING FROM THEM

WOULD BE REALLY NICE. >> OTHER COMMENTS IN THAT SAME

VEIN, PLEASE? >> I WOULD JUST SAY -- I KNOW WE HAVE TWO MOTIONS ON THE FLOOR. I WOULD SAY IN THE FUTURE PERHAPS APPLICANTS PHONE NUMBERS AND SOUTH MIAMIS ARE PROVIDED IN THE -- E-MAILS ARE PROVIDED IN THE PACKAGE.

PERHAPS YOU CAN REACH OUT TO THEM AND TALK TO THEM FOR-- E-M THE PACKAGE. PERHAPS YOU CAN REACH OUT TO THEM AND TALTHE PACKAGE.

PERHAPS YOU CAN REACH OUT TO THEM AND TALK TO THEM FOR TCD AT

[00:25:01]

BECAUSE THERE'S NO RULES AGAINST US CALLING THEM AND INQUIRING OF THEM WHY ARE YOU INTERVIEWING THEM SO TO SPEAK FOR THE JOB.

OR THEM CONTACTING US. >> I WAS GOING TO SAY THEY ALSO WE'RE AWARE -- OUR INFORMATION IS ALL PUBLIC RECORD AS WELL.

SO IF THEY ARE ENCOURAGED TO REACH OUT TO US INDIVIDUALLY AND, YOU KNOW, TAKE THAT OPPORTUNITY TO NOT ONLY DO IT IN A PUBLIC SETTING BUT DO IT WHERE THEY CAN REACH TO US INDIVIDUALLY I DON'T THINK -- UNLESS I DON'T KNOW SOMETHING REGARDING ETHICS OR SOMETHING IT SEEMS TO ME AGAIN, IT JUST SEEMS LIKE A VERY FLAWED PROCESS.

I'M VERY PROCESS DRIVEN AND I'D LIKE TO SEE IF WE CAN ACANNILY IMPROVE THIS PROCESS. IT DOESN'T SEEM TO MAKE A LOT OF SENSE. THE BIAS IS TO PEOPLE KNOWN TO THIS GROUP AND AN UNBIAS FOR THOSE NOT KNOWN TO THE GROUP.

IT CREATES A SITUATION WHERE WE RETREADS AND WE GET LACK OF DIVERSITY AND LACK OF NEW THOUGHT PROCESS AND A LOT OF THINGS THAT PROBABLY WOULD ENHANCE THE PERFORMANCE OF THIS GROUP. SO, AGAIN, I WOULD STRONGLY

ENCOURAGE US TO RETHINK THAT. >> JUST A COMMENT.

I AGREE WITH THE VICE MAYOR. IN THE PAST I'VE BEEN APPROACHED BY PEOPLE THAT HAVE APPLIED. THEY'VE CALLED ME.

I'VE CALLED THEM. WHEN I CAME ON TO THE BOARD I BELIEVE I GOT A COUPLE OF PHONE CALLS.

I CAN'T IMAGINE BEING AT THIS MEETING WITH 15 PEOPLE COMING UP HOW WE GET THROUGH ANYTHING WITH THREE MINUTES WITH SOMEBODY.

BUT I DO THINK THAT IF WE HAVE DONE THIS IN A SHORTER PERIOD OF TIME WHEN IT ALL STARTED WE WOULDN'T HAVE A LIST OF 15 PEOPLE WE WOULD HAVE A LIST OF PROBABLY SIX OR SEVEN AND THOSE PHONE CALLS WE SHOULD TAKE THE TIME TO MAKE THOSE PHONE CALLS TO THESE PEOPLE OR THEY SHOULD REACH OUT TO US.

AND TYPICALLY I'VE GOTTEN -- THOSE WHO APPLIED REACHED OUT TO ME AND OTHER PEOPLE HAVE CALLED ME WITH A RECOMMENDATION FOR THOSE PEOPLE. I THINK THERE NEEDS TO BE A PROCESS TO IT, MICHAEL, THAT YOU'RE TALKING ABOUT.

I DON'T KNOW IF THIS IS THAT PROCESS IN FRONT OF US.

AND WHAT WE FIND IN TWO OR THREE MINUTES ABOUT SOMEBODY, I THINK IT IS ABOUT US REACHING OUT TO THEM OR THEM REACHING OUT TO US.

DIRECTLY SO WE KNOW WHO THEY ARE.

BECAUSE YOUR POINT, I I KNOW TWO OR THREE PEOPLE SO.

THANK YOU. >> I WOULD JUST SAY ALSO THAT WE HAVE TO BE MINDFUL THAT THIS IS US KIND OF DOING THE BOOK WORK FOR THE BOARD OF COUNTY COMMISSIONERS.

BECAUSE THEY'RE -- WHAT WE'RE DOING HERE IS REALLY MAKING A RECOMMENDATION TO THEM. THIS IS NOT THE FINAL STEP.

GOTTEN A LITTLE BIT TORN ENERGY. MAYBE SIDEWAYS WITH THE BBC ON THIS A COUPLE TIMES. AND I RECALL ONE TIME THEY ACTUALLY SENT THE LIST BACK TO US AND SAID, WOULD YOU PLEASE DO THAT OVER AND DO IT THOROUGHLY? SO I DON'T KNOW WHAT TO DO IF -- LET ME ASK THIS QUESTION OF STAFF.

ARE WE ON A TIME CRUNCH HERE? >> I JUST HAVE TO ASK DANNY IF

HE IS GOING TO SHOW UP. >> SO IT MAKES ME QUESTION, YOU KNOW, I'M HEARING ENOUGH TO SAY WELL, MAYBE, WHAT IS WRONG WITH

DOING A LITTLE BIT DEEPER DIVE. >> SO THE PROCESSES, THE PROCESSES, THE COUNTY SOLICITS, WE SUBMIT A SOLICITATION FOR APPLICATIONS AND WE ASK THE BCB, THE CULTURAL, THE CHAMBER OF COMMERCE TO HELP DISTRIBUTE WHAT MESSAGE AND THE BOARD OF COUNTY COMMISSIONERS OFFICE OVERSEES THIS PROCESS.

THEY ACCEPT APPLICATIONS. I SUMMARIZE THOSE APPLICATIONS FOR YOU ALL ON THE TABLE. WHAT WE DO NOT DO, I THINK FOR ANY OF OUR BOARDS THAT I'M AWARE OF, IS WE DON'T DO ANY TYPE OF FORMAL INTERVIEW PROCESS. I DON'T BELIEVE WE'LL REQUIRE ANYBODY TO COME TO IF MEETINGS TO SPEAK.

CERTAINLY WE CAN TAKE ADDITIONAL TIME.

YOU DON'T HAVE TO MAKE DECISION TODAY.

WE CAN LOOK AT EXTENDING AN INVITATIONHOSE WHO APPLY TO REACH OUT TO THE TCB BOARD OR - MEMBERS.

BUT I THINK -- BASED ON THE WAY THE POLICIES ARE AND THE PROCEDURES, IS WE'RE NOT ALLOWED TO HINGE OUR DECISION PER RECOMMENDATION ON ANYBODY FULFILLING THE ADDITIONAL ABOVE AND BEYOND SUBMITTING AN APPLICATION REQUIREMENTS.

>> THE TABLE, BY THE WAY, IS HELPFUL.

BUT I DON'T THINK IT WAS IN THE PACKET.

>> YEAH, IT WAS. >> IT WAS?

[00:30:01]

>> I MISSED THAT COMPLETELY. I MADE MY NOTES WITH THE -- BUT I DIDN'T SEE THAT. THAT IS HELPFUL.

BUT I CERTAINLY AGREE WITH MANY OF THE COMMENTS MADE TODAY.

HAVING RECENTLY GONE THROUGH THE PROCESS, I DEFINITELY THINK MORE TIME AND ENERGY NEEDS TO BE INVESTED TO SELECT THE BEST VOLUNTEERS. A

>> AND I THINK IF WE EXTEND THE TIME, THAT LIST IS GOING TO GET BIGGER. SO I THINK THE BOARD IS LOOKING FOR A RECOMMENDATION, THE TWO PEOPLE WE HAVE NOMINATED ON, I'M COMPLETELY COMFORTABLE WITH. THERE WAS ONE RESUME IN THERE, THAT WAS VERY VERY IMPRESSIVE. BUT SHE'S ONLY BEEN HERE FOUR MO MONTHS.

SO THAT WAS PART OF THE REASON WHY I COULDN'T SUPPORT THAT INDIVIDUAL. BUT I CAN TELL YOU THE TWO THAT WE HAVE NOMINATED RIGHT NOW I'M EXTREMELY COMFORTABLE WITH.

AND I THINK THEY'LL MESH WELL WITH THE BOARD.

SO -- >> JOE, TWO THINGS YOU MIGHT CONSIDER AND YOU TELL US IF WE CAN DO THIS, I THINK WHEN THERE IS NOMINATIONS ON THE BOARD, IF THERE'S ONE, IT IS A BIT OF CONFLICT. BUT IF THERE'S TWO, COULDN'T WE BRING THOSE TWO BACK TO DO AN INTERVIEW BEFORE US?

>> WELL, AGAIN, YOU CAN EXTEND THE INVITATION TO THEM.

BUT I DON'T BELIEVE WE CAN MAKE IT A REQUIRED.

WE CAN INVITE THEM, BUT IF THEY'RE UNABLE TO ATTEND,

THEY'RE UNWILLING TO ATTEND -- >> I THINK THAT WOULD AVOID THE

10 APPLICANTS -- >> SHORT LIST AND HAVE THE

CONVERSATION -- >> I HATE TO KEEP SOUNDS LIKE I'VE BEEN HERE FOREVER. BUT I'VE BEEN HERE FOREVER.

I THINK THE PROBLEM IS DO WE HAVE TO ADVISE AGAIN? IF WE JUST SAY IT IS THE NOMINEES THAT HAVE BEEN NOMINATED NATURED AND WE WANT MORE INFORMATION.

WE'D LIKE TO FAMILIAR -- LIKE MICHAEL SAID, THAT IS ONE THING AND WE CAN EASILY DO THAT. BUT IF YOU OPEN UP ADVERTISING AND GOING THROUGH AGAIN, IT IS GOING TO BE MONTHS.

>> I DON'T BELIEVE WE HAVE TO. >> NO.

WE DON'T NEED TO ADVISE AGAIN. SO WHAT WE'VE DONE IS WE ADVERTISED -- WE ADVISED F FOR -- ADVERTISED FOR THE FIRST TIME. I DON'T KNOW WHY THIS GUY IS FEED, BACK TODAY. WE ADVERTISED THE FIRST TIME.

THERE WAS A LIST OF 8 OR 10 APPLICANTS.

THIS GROUP SELECTED OR RECOMMENDED MIKE DIAZ.

AFTER THE FACT WE VETTED OUT WITH LEGAL, THE OPTIONS FOR THAT APPLICANT. IT TURNS OUT THAT MR. DIAZ WASN'T QUALIFIED BECAUSE ALTHOUGH HE OWNS A BUSINESS, A TOURISM BASED BUSINESS INSIDE OF THE ST. JOHN'S COUNTY.

HE RESIDES ACTUALLY ST. JOHN'S COUNTY SO HE WASN'T ELIGIBLE.

THE RECOMMENDATION OF THE COUNCIL WAS WE RECOMMEND MIAMI DIAZ. IF MIKE DIAZ IS NOT ELIGIBLE IS THEN WE WOULD LIKE TO COME OUT FOR ADDITIONAL APPLICATIONS AND COME BACK TO US. WHICH IS WHAT WE'VE DONE.

NOW WE'VE GOT AN EXTENDED LIST OF APPLICANTS BECAUSE ANY APPLICATION THAT THE COUNTY RECEIVES FOR THIS BOARD IS GOOD AND ELIGIBLE FOR A 12-MONTH PERIOD.

SO ALTHOUGH YOU WILL NOT SELECT ANYBODY FROM THE LAST GROUP, THEY'RE STILL ELIGIBLE FOR CONSIDERATION GOING FORWARD FOR THE REMAINING MONTHS LEFT OF THE 12 MONTH PERIOD. SO NOW WHAT WE HAVE IS THIS GROUP OF APPLICANTS HERE WHO ALL HAVE APPLICATIONS IN AND WE'RE LOOKING FOR YOU ALL TO MAKE A RECOMMENDATION TO THE BOARD COUNTY COMMISSIONERS. YOU'VE GOT TWO NOMINATIONS IF YOU'D LIKE TO TAKE A MONTH FOR THE JUNE MEETING FOR YOU ALL INDIVIDUALLY TO REACH OUT TO THOSE FOLKS OR GIVE THEM AN OPEN INVITATION TO REACH OUT TO YOU. IF YOU'D LIKE ME TO INVITE THEM TO THE NEXT MEETING, WE CAN CERTAINLY DO THAT AND LET THE BOARD KNOW AT THIS TIME THE TDC IS STILL THINKING ABOUT IT.

YOU DON'T HAVE A TDC RECOMMENDATION.

MR. BEAR MAY OR MAY NOT SHOW UP FOR THE JUNE MEETING.

THAT IS OKAY. EVEN IF WE ARE DOWN A SEAT OR TWO WE CAN STILL DISCUSS AS A BOARD.

THEN MAKE A DECISION AT THAT POINT.

BUT WE DON'T NEED TO GO FOR ADDITIONAL APPLICATIONS UNLESS THE BOARD SPECIFICALLY WANTS US TO DO SO.

>> I CAN -- I'D LIKE THE VICE MAYOR'S OPINION ABOUT JUST DOING THE TWO. YOURS TOO, MICHAEL, WHAT DO YOU

THINK OF THAT IDEA? >> I'M SORRY.

DOING TWO? >> I'M SUGGESTING THAT WE JUST DO THE TWO THAT HAVE BEEN NOMINATED TO CKCOME BACK AND SPK

TO US. >> OKAY.

>> AND I'M ASKING YOU AND MICHAEL HAVE HAD THE MAJOR EXCHANGE ON THIS. CAN YOU COMMENT ON THAT? DO YOU THINK THAT IS A SOLUTION WORTH --

>> I'M OPEN TO WHATEVER THE -- TO WHAT THE TDC WANTS TO DO. I THINK THAT IS REASONABLE APPROACH. I THINK THERE COULD BE MANNER APPROACHES. THAT ONE IS ONE.

WE HAVE HAD -- LIKE WE SAID, WE HAVE HAD MR. CASS WAS A BOARD

[00:35:06]

MS. PHELPS, EXCUSE ME, HAS SPOKEN TO US, HAS BEEN BEFORE US, TO MY KNOWLEDGE, SEVERAL TIMES.

>> YES. SO MR. GINA PHILLIPS IS ACTUALLY THE EXECUTIVE DIRECTOR OF THE MUSEUM.

SO THEY REGULARLY MOST YEARS RECEIVE AN ARENTS CULTURE GRANT AWARD FROM US. SHE HAS BEEN OUT HERE TO SPEAK ABOUT THAT PROGRAM AND THE ENDEAVORS AT THE WIND MUSEUM AND A VARIETY OF OTHER THINGS SHE'S COMMENTED ON HERE.

I'M SURE FOR THOSE WHO DON'T RECOGNIZE HER NAME, I'M SURE IF YOU SAW HER DAYSFACE, YOU WOULD PROBABLY SAY, OH, YES, I DO

RECALL WHO THAT IS. >> ONE THING I WANT TO THINGS MENTION, I LOVE THIS DISCUSSION AND MAYBE WE NEED MORE TIME TO CONSIDER THINGS. BUT AS I AM READING THE APPLICATION, I AM NOTICING MS. PHILLIPS IS ON THE BOARD OF THE LIGHT HOUSE. SO IS THERE ANY CONFLICT OF SUNSHINE OR ANY KIND OF THING SINCE THE LIGHT HOUSE DOES APPLY FOR GRANTS? AND HER -- MS. PHILLIPS ORGANIZATION ALSO APPLIES FOR GRANTS?

IS THERE ANY ISSUE THERE? >> SO FROM THE GRANTS PERSPECTIVE, THERE'S REALLY NOT ANY MORE CONFLICT THAT N MISS KATHY FLEMMING, THE EXECUTIVE DIRECTOR OF THE LIGHT HOUSE.

IT MAY BE DEPENDING ON THE PRESUME METERS OF WHAT WE'RE VOTING ON THAT THAT BOARD MEMBER MAY HAVE TO RECUSE THEMSELVES.

IT IS REALLY FROM PERSONAL GAINS FROM THE SITUATION WHICH IS PROBABLY UNLIKELY. THE POTENTIAL CONFLICT FROM SUNSHINE IS WHEN KATHY AND REGINA WERE TO GET TOGETHER OUTSIDE OF THIS ROOM, THEY WOULD NEED TO BE MINDFUL NOT TO

DISCUSS TDC MATTERS. >> I THINK IRVING CASS IS

ALSO -- >> IRVING HAS BEEN ON MY BOARD A LONG TIME. HE JUST ROLLED OFF.

I THINK THAT HAPPENS VERY OFTEN IN A SMALL -- YES, WE'RE VERY LIKELY TO DISCUSS -- IN FACT, WITH A FLY ON THE WALL YOU DON'T EVEN HEAR MY STAFF DISCUSS I. WE DON'T EVEN DO THAT.

>> BUT I AM ON THE LIGHTLY HOUSE BOARD.

AND WE DON'T TALK. >> YEAH.

SO IT IS JUST MINDFUL HOW YOU CONDUCT BUSINESS.

BECAUSE WE HAVE A LOT OF OVERHAPPENING, INTERTWINED FOLKS IN THIS COMMUNITY. SO IT IS JUST BEING MINDFUL OF

THAT. >> JUST A POINT OF CLARIFICATION, SOMETHING YOU JUST MENTIONED.

YOU NAMED FOUR OR FIVE NAMES EARLIER IN THE PROCESS OF PEOPLE WHO HAVE HAD APPLIED BEFORE. ARE THOSE APPLICATIONS ROLLING FORWARD BECAUSE THEY'RE NOT LESS THAN A YEAR OLD? OR HAVE THEY SPECIFICALLY SAID IN RECENT DAYS, WEEKS, THAT THEY

WANT TO BE CONSIDERED AGAIN? >> IT IS THE FIRST OPTION.

SO ANY TIME -- UNLESS SOMEBODY SPECIFICALLY COMES BACK TO THE COUNTY AND SAYS I WOULD LIKE TO WITHDRAW MY APPLICATION.

THEY SEASON TO BE ELIGIBLE FOR THAT ROLE IN THE 20 MONTH

PERIOD. >> SO THERE ARE A FEW NAMES ON THERE OF PEOPLE JUST ROLLING ALONG.

THEY WERE IN THE ORIGINAL GROUP WHEN WE RECOMMENDED MIKE DIAZ IF I RECOMMEND CORRECTLY. OKAY.

BUT THE OTHERS ARE ALL NEW FOR THIS LATEST CALL.

>> THEY ARE. BUT I WOULD POINT OUT -- I WANT TO PICK ON ALBERT SILAS. HE APPLIED LAST TIME.

AND I DID NOT CALL ALBERT AND ASK IF HE WAS SITILL CONSIDERABE FOR THIS POSITION. I KNOW WITH 110% CERTAINTY HE WOULD SAY YES. I GATHER THAT IS PROBABLY WOULD N TRUE FOR MOST OF THESE PEOPLE.

AND THEY CONTINUE TO BE INTERESTED TODAY.

WE DO NOT CALL AND CHECK WITH THEM.

ESPECIALLY WHEN THE APPLICATION PERIODS RUN SO CLOSE TOGETHER.

SOMETIMES WE'LL DO THAT IF IT HAS BEEN 11 MONTHS AND THEY'RE KIND OF ON THE CUSP. AND IT IS LIKE, HEY, IS YOUR LIFE SITUATION CHANGED? WOULD YOU LIKE TO DO THIS? BUT IN THIS CASE, WE DID NOT DO THAT.

>> BUT THERE WOULD BE A POSSIBILITY -- AND I'M NOT SUGGESTING THAT WE DO THIS -- IF WE WERE TO SAY, ALL OF YOU ARE INVITED TO COME FOR YOUR THREE MINUTE --

>> WE'RE NOT DOING THAT. >> I SAID WE'RE NOT GOING TO DO

THAT. >> BREAK IT UP.

>> SOME WOULD NOT COME BECAUSE THEIR CIRCUMSTANCES HAVE CHANGED FROM WHEN THEY ORIGINALLY APPLIED.

>> THAT'S -- >> SO --

>> ARE WE -- >> WE HAVE TWO MOTIONS.

DO WE NEED TO WITHDRAW THOSE MOTIONS IF WE COME -- I THINK WE HAVE TO GIVE A CONSENSUS OF IF WE WANT TO HAVE PEOPLE COME BACK. I AGREE I WOULD LIKE TO TALK TO BOTH OF THEM AND HAVE BOTH OF THOSE TWO COME BACK.

I THINK WHAT WE -- DO WE HAVE TO WITHDRAW OUR MOTION RIGHT NOW AND THEN VOTE ON THAT IN THE CONSENSUS OF -- AND CREATE

ANOTHER MOTION. >> IN THE INTEREST OF PULL DISCLOSURE HERE AND AFTER THE COMMENTS WE JUST HEARD ABOUT, I

[00:40:01]

AND I'M GOING TO TELL YOU WHY. THAT MAY CHANGE YOUR IDEA ABOUT WHETHER WE HAVE TO. SEVERAL MEETINGS AGO I BROUGHT UP AT -- BEFORE THE TDC, THE LACK OF DIVERSITY.

BOTH ON THIS GROUP AND ON THE BOARD OF COUNTY COMMISSIONERS -- BOARD OF COUNTY COMMISSIONERS IS NOT MY PURVIEW BUT THIS GROUP IS. AND I SAID THAT, YOU KNOW, WE NEED TO DO SOME THINKING ABOUT DIVERSITY.

MICHAEL JUST MENTIONED DIVERSITY IN HIS THINKING.

AND OVER THIS LAST WEEKEND, WITH THE NUMBER OF DEATHS AND SHO SHOOTING, IT HAS BECOME CLEAR THAT WE HAVE TO BE INCLUSIVE. WE HAVE TO THINK ABOUT INCLUSIVE. I HAVE NEVER HEARD OF THREATS IN THIS COMMUNITY AND I HOPE WE NEVER HAVE.

BUT WE'RE SEEING IT ALL AROUND US.

FOR THAT REASON, I ASKED GAIL PHELPS TO SPEAK TO THE GROUP ONE MORE TIME ABOUT THE PURPOSE OF OUR SUPPORT TO THE NONWHITE COMMUNITY IN OUR COMMUNITY. I THEN THEREAFTER ASKED HER IF SHE WOULD MAKE AN APPLICATION LIST.

I THINK IT IS A WONDERFUL THING AT THIS POINT THAT SHE'S AT LEAST NOMINATED. WHETHER IT IS YOUR SELECTION OR NOT AND MINE TOO, THAT IS WHAT WE ARE HERE FOR, WE MAKE DECISIONS BASED UPON ALL OF US DOING IT.

BUT ALL OF US ARE ASSURED HERE A LITTLE BIT.

20% OF OUR TOP PLACE IS SHORT OF THIS COMMUNITY.

AND THAT'S WHY I ASK REGINA TO GET ON BOARD HERE, MAKE THE APPLICATION, WHILE I SUPPORTED IT.

BUT I THINK YOU SHOULD ALL KNOW THAT I DID THAT.

IF THAT CHANGES, THE SECOND OPINION OF THE NOMINATION AND THAT SECOND IS WITHDRAWN. AND I HOPE IT DOESN'T.

BECAUSE I THINK WE HAVE AN OPPORTUNITY NOW BASED UPON A HUGE TRAGEDY IN THIS COUNTRY, FOR THE LACK OF DIVERSITY IN ANY T OF THESE CANDIDATES.

WE DON'T WANT THAT TO LAP HERE. AND THIS WOMAN IS A QUALIFIED CANDIDATE JUST LIKE WE'VE ALL SEEN.

SO I THINK THAT JUST THE NOMINATION IS IMPORTANT HERE.

I WANTED YOU ALL TO KNOW THAT. >> WELL, I THINK WE'RE PRETTY MUCH UNDER CONSENSUS, DANNY, AND I APPRECIATE YOU BEING FORWARD ABOUT THAT. OUR JOB IS TO DO THE BEST TOWARDS OUR DEVELOPMENT COUNCIL. AND YOU KNOW, I KNOW REGINA SHE'S A WONDERFUL PERSON SHE'S GOING TO BE A WONDERFUL CANDIDATE, IF SHE'S ELECTED. BUT I THINK WHERE WE'RE AT, I WOULD LIKE TO TALK TO BOTH OF THEM, TOO.

I AGREE WITH YOU MIKE. I KNOW IRVING BETTER THAN RE-JEANNA BUT THOSE WERE MY TOP TWO ON THE LIST WITHOUT A DOUBT,

SO. >> THE OTHER THING IN MY MIND IS -- THIS MAY BE SELF-SERVING FOR HOTEL OR RESTAURANT PEOPLE.

BUT I'M SEEING A GREAT INDMRUKDZ OF NONWHITE PEOPLE TO OUR COMMUNITY. THE CLUB LAST WEEKEND I WAS THERE FOR DINNER. THERE MUST BE MUST BE A CONVENTION OF NONWHITE PEOPLE. I'M VERY HAPPY TO SEE THAT.

BECAUSE IT IS A BIG NARCOTIC. WE LOOKED INTO THIS A WHILE AGO AND SAW, OH, BOY, WE'RE MISSING SOMETHING HERE.

AND I DON'T WANT TO KEEP MISSING THAT.

SO THAT WAS ON MY MIND TOO. >> SO PROCESS?

>> I THINK WE HAVE TO WITHDRAW THE CURRENT MOTION.

>> YEAH, SO YOU HAVE TWO MOTIONS ON THE BOARD.

>> I HAD THE FIRST MOTION FOR IRVING.

I'LL WITHDRAWAL MY MOTION FOR IRVING FOR THE NEW PROCESS.

>> AND I'LL WITHDRAW MY SECOND. >> YOU HAVE -- YOU MADE THE

MOTION FOR REGINA. >> YES, I MAILED A MOTION.

>> SO ARE YOU WITHDRAWING? >> I'M --

>> NO, ARE YOU WITHDRAWING OR --

>> CALLING. >> THEN I'M NOT WITHDRAWING

MINE. >> WHOA.

WAIT A SECOND. JUST A SECOND.

I THINK THE WHOLE IDEA IS NOT -- IS TO WITHDRAW ONLY TWO ENABLE THEM TO COME AND TALK -- STWOOB A BETTER PART OF THE PROCESS. I DON'T THINK I WANT HAS ANY AFFECT ON WHAT YOU SAID ABOUT DIVERSITY THAT I COMPLETELY AGREE WITH. SO IF YOU WOULD WITHDRAW JUST AS

A MATTER OF -- >> I'LL LET YOU KNOW.

>> THEN I WOULD WITHDRAW THE SECOND AND THEN WE'RE ALL GOOD.

>> I HAVE NO PROBLEM. I'LL MAKE THE MOTION TO CALL BACK REGINA AND IRVING TO TALK IN THE NEXT MEETING AND SHORT LIST THOSE TWO FOR THE BOARD RECOMM

RECOMMENDATION. >> HOW MANY MINUTES?

>> SORRY? >> HOW MANY MINUTES?

>> I THINK THAT IS GOING TO BE UP TO OUR QUESTIONING.

[00:45:01]

I THINK IT IS US HAVING A CONVERSATION.

I DON'T WANT TO LIMIT THAT. >> I THINK WE NEED TOO BE CLEAR ON THE FORMAT. I WOULD THINK HE WE GIVE 90 MINUTE PRESENTATION AND THEN RESPOND.

WE WANT AN INTRODUCTION PRESENTATION.

IS EVERYBODY COMFORTABLE WITH THAT?

>> I WOULD BE INTERESTED -- >> THEN WE WOULD --

>> I WOULD BE AGREEABLE TO A TYPICAL THREE MINUTE INTRODUCTION FOLLOWED BY QUESTIONING FROM THIS GROUP.

YOU KNOW, NOT TO EXCEED 20 MINUTES PER APPLICANT, SOMETHING LIKE THAT. JUST TO PUT SOME SORT OF CAP ON THE TIME, IF THAT IS NECESSARY. YEAH, 3 MINUTE INTRODUCTION FOLLOWED BY QUESTIONING FROM US. I THINK THAT WOULD MAKE ME MUCH MORE CONFIDENT BASED ON T THET THE -- RELEVANT FACTS AND INTERACTION AND ALL OF THAT SORT OF THING. SO.

>> OKAY. >> I THINK --

>> I'M JUST GOING TO COMMENT I LIKE THE DIRECTION THIS IS GOING. IT IS GOING TO MAKE ME FEEL A LOT MORE COMFORTABLE. WHAT I'M A LITTLE BIT UNCOMFORTABLE ABOUT STILL IS THAT WE'RE KIND OF IN THE SAME PLACE WHERE WE STARTED IN THAT WE'VE GOT TWO RECOMMENDATIONS.

I'M NOT SURE IF WE WANT TO OPEN IT UP TO THREE.

I WOULD SAY WE DON'T WANT TO INVITE TEN PEOPLE BACK.

BUT WE'RE STILL DOWN TO TWO RECOMMENDATIONS THAT ARE EARN ME -- PERSONALLY KNOWN TO PEOPLE ON TO THIS BOARD. AND I THINK ANOTHER SENSE OF LACKING DIVERSITY IT MAY NOTE BE -- IT IS A DIFFERENT TYPE OF DIVERSITY. THERE'S PEOPLE THAT BRING DIFFERENT EXPERIENCE -- I'LL TELL YOU I DON'T KNOW ANY OF THESE FOLKS PERSONALLY. BUT I'VE SEEN PRESSIVE RESUMES -- IMPRESSIVE RESUMES. I WOULD LIKE TO SEE IT BROADENED OUT TO AT LEAST ONE MORE APPLICANT.

>> JUST PER CONTRACT COL-I DON'T THINK WE SHOULD BE DISCUSSING IT UNLESS WE'VE GOT A SECOND. WE SHOULD HAVE A SECOND BEFORE

WE DISCUSS ANY MORE. >> SECOND ON THE --

>> ON THE MOTION TO BRING BACK TWO.

>> I'LL SECOND THAT. >> OKAY.

SO NOW WE'RE GOOD TO OPEN THE DISCUSSION AGAIN.

SO JUST FOR PROTOCOL REASONS. >> I JUST BRING IT BACK TOTO TO -- BEFORE THE MOTION WAS MADE, I DON'T KNOW IF IT WAS DISCUSSED BY TWO, THREE FOLKS AS PEOPLE AS THE LIMITED PEOPLE TO BRING BACK.

I WOULD BE OPEN TO BRING IT BACK TO AT LEAST ONE OTHER PERSON.

WHETHER THEIR NOTE OR NOT TO BROADEN IT A LITTLE BIT.

>> AND THE INPUT I WOULD HAVE THERE IS IF THERE'S SOMETHING I CAN SEE A -- RESUME OF, AND EVERYBODY NO, MA'AM NATURED THEM. I -- IF THERE'S SOMEBODY YOU WOULD LIKE TO NOMINATE OR ANYBODY WOULD LIKE TO NOMINATE IN ADDITION TO THE TWO WE ALREADY DISCUSSED, I DON'T THINK YOU'D SEE ANY OPPOSITION TO THAT.

>> I WOULD LIKE TO -- I HAVE A CANDIDATE THAT I WOULD LIKE TO KNOW MORE ABOUT. DAN MARIE CHESTERTON.

I DON'T KNOW HER. SHE'S BEEN HERE SIX YEARS.

AND THE REASON I'LL TELL YOU WHY IS BECAUSE THE ONLY COUNTY SHE -- THE ONLY COUNTY COMMITTEE SHE WAS INTERESTED IN SERVING ON WAS THE TDC. AND THAT COMBINED WITH THE FACT THAT SHE HAS LIVES HERE SIX YEARS AND COMES FROM A HOSPITALITY BACKGROUND, INT ENTERING --

>> IS THERE A SECOND TO THAT? >> I SECOND THAT.

>> AND I DON'T HAVE A PROBLEM AMEN AMENDING, YOU KNOW, MY -- I DON'T HAVE A PROBLEM WITH THREE.

WE GO BEYOND TRHREE I'M NOT SUPPORTING IT.

I HATE TO BE THE GRUMPY GUY IN THE HAT.

I THINK WE'RE OPENING IT ALL THE WAY BACK UP.

I DON'T HAVE A PROBLEM AMENDING THE THAT IS WHAT THE BOARD WISHES. IT SOUNDS LIKE THAT IS THE

CONSENSUS. >> DO WE NEED TO VOTE ON THIS?

>> DO WE NEED A SECOND AM AMENDED -- IF YOU'RE AMENDING TO THREE -- I WOULD SECOND TO AMEND IT.

>> YEAH, I'LL AMEND TO GO TO -- >> I DID HAVE A FOURTH BBUT -- [LAUGHTER]

>> YOU'RE TOO QUIET. YOU'RE BEING TOO BASHFUL PAUL.

>> I'M THE -- GUY. I TRY NOT TO DO IT DISCERN.

>> ALL RIGHT. SO I WILL MAKE THE AMENDMENT TOO. IF YOU CAN MAKE SURE WE'RE DOING THIS ALL PROPERLY I'LL APPRECIATE IT.

I MAKE THE AMENDMENT TO BRING BACK JAN MARLIE CHESTERTON.

[00:50:02]

I DON'T KNOW WHO MY SECOND -- >> I WILL SECOND THAT AS

AMENDED. >> ALL THOSE IN FAVOR.

>> AYE. >> AYE.

>> THERE'S MORE HOMEWORK. >> YOU'LL TAKE CARE OF ORGANIZING THAT TARA? THANK YOU.

>> NOT TO DRAG IT OUT, M MR. CHAIRMAN, BUT TARA, THIS IS NOT THE ONLY VOLUNTEER FOR S. HOW DID -- ST. JOHN'S COUNTY.

HOW DID THE OTHERS OPERATE IN THIS TYPE OF SECTION?

>> I CAN'T SPEAK FOR ALL OF THEM BECAUSE THEY'RE ALL A LITTLE BIT DIFFERENT. THE SUSTAINED COUNTY POLICY IS THE COUNTY SOLICITS FOR APPLICATIONS.

WE RECEIVE APPLICATIONS. I DON'T THINK MOST PEOPLE WILL GET THEM PUT ON THE TABLE. I FEEL THAT WAS KIND OF CONTROVERSIAL WHEN I STARTED DOING THAT.

BUT STAFF KIND OF PRESENTS THE PRESENTATIONS THE REVIEWING BODY MAKES THE RECOMMENDATION. THAT'S NOT TO SAY THAT PERIODICALLY, THEY DON'TS TAKE SIDESTEPS TO GET THAT IN THE RECOMMENDATION. BUT THERE'S REALLY NO POLICY AND PROCEDURE BEYOND THAT SOLIC SOLIC SOLICITATION, RECEIVING APPLICATIONS AND VALID FOR 12 MONTHS RECOMMENDATION FROM A BOARD.

TBC MAKES THE FINAL APPROVAL. THAT'S REALLY KIND OF THE

PROCESS. >> THANK YOU.

>> THE BEGINNING OF THIS DISCUSSION TODAY, THERE WAS QUITE A BIT OF INPUT ABOUT SOME OF YOU ALL WOULD LIKE TO SEE THE PROCEDURE GO THE NEXT TIME. IS IT CUSTOMARY TO HAVE A AD HOC COMMITTEE OF THIS GROUP THAT COULD WORK ON THAT AND COME BACK WITH A PROPOSAL? NOT THAT IT WOULD IMPACT WHAT WE'VE DONE TODAY BUT COME BACK WITH A PROPOSAL FOR FUTURE PATRIOTS WHEN THERE IS THE NEXT VACANCY?

>> AD HOCS ARE CHALLENGING WITH THE SUNSHINE.

>> SO -- -- >> JUST BECAUSE YOU HAVE TO ADVERTISE. POLITICIANS --

>> STILL A LOT OF EXTRA WORK ON THE STAFF.

RECORDING THE MINUTES AND ADVERTISING AND TO THE ADVERTISEMENTS. AS IF WE WERE MEETING.

I WOULD DO THE SAME THING. BUT I DON'T KNOW WHAT THE BAND

WIDTH IS OF THE STAFF. >> SO WHAT I CAN DO IS I CAN BETWEEN THIS MEETING AND THE NEXT MEETING, WHEN IT COMES BACK, I CAN WORK WITH THE COUNTY ATTORNEY'S OFFICE AND FIGURE OUT WHAT THE PARAMETERS ARE WITH THE APPLICATIONSIBILITY DOES THE SPORT IN CHANGING THAT POLICY. I DON'T KNOW WHAT THAT ANSWER IS. WE'RE NOT GOING TO PUT JULIE ON THE SPOT FOR THE MOMENT. I CAN WORK WITH HER TO FIGURE OUT WHAT THE OPTIONS ARE. RETOUCH ON THE NEXT MEETING.

AND CERTAINLY WE WON'T HAVE ANOTHER VACANCY FOR A LITTLE WHILE, QUITE A WHILE, ACTUALLY. SO WE SHOULD BE GOOD FOR THE

MOMENT. >> I ASSUME THE MINUTES WILL CAPTURE SOME OF THE DISCUSSION WE HAD BEFORE, LIKE, SHARING THE CONTACT INFORMATION FOR CURRENT SITTING COUNCIL MENTION, IF THEY GIVE THEIR PERMISSION. FOR THOSE WHO HAVE SUBMITTED AN APPLICATION. SUGGESTING OR AT LEAST MENTIONING THAT THERE IS GOING TO BE THIS DISCUSSION AND WELCOME TO APPEAR CAN SUPPORT THEIR APPLICATION.

SOME OF THOSE THINGS MAKE A LOT OF SENSE.

>> SO -- >> WE CAN PUT IT ALL TOGETHER.

>> JUST SO YOU ALL KNOW, THE INFORMATION YOU PROVIDE TO THE COUNTY ON YOUR APPLICATION TO THE TDC, IS SUMMARIZED ON A VERY NICE WEBSITE INCLUDES YOUR NAME, WHAT DISTRICT YOU LIVE IN, IT INCLUDES YOUR PROVIDED CONTACT INFORMATION.

SO THAT IS OUT THERE AND THAT IS AVAILABLE TO THE WORLD FOR THOSE

WHO SO CHOOSE TO PURSUE THAT. >> ANY OTHER DISCUSSION ON THAT? WE DON'T NEED A MOTION ON THAT. BUT --

>> NO I THINK, THOUGH, THAT SCHEDULING TIME AT A FUTURE MEETING OF THIS GROUP TO BRAINSTORM AND COME UP WITH A PROCESS THAT WE CAN ALL AGREE ON I THINK WOULD BE TIME WELL SPENT AND WE COULD ALSO DISCUSS WHETHER WE COME UP WITH A QUESTIONNAIRE. FOR THESE FOLKS TO FILL OUT REGARDING RELEVANT TOPICS IN FRONT OF THIS BOARD DURING THEIR TERM TO SEE IF THEY COME IN WITH ANY PRECONCEIVED IDEAS AND THOSE TYPES OF THINGS. SO WE CAN REALLY UNDERSTAND WHAT

[9. CONTRACTED TOURISM PROMOTION SERVICES DISCUSSION]

AND WE'RE GOING TO GET BETTER CANDIDATES AND ALSO GOING TO BE ABLE TO FEEL MUCH MORE CONFIDENCE IN OUR DECISION MAKING. THAT'S THE WAY I LOOK AT IT.

>> IF THIS PROCESS WORKS, WE MIGHT HAVE JUST CREATED THAT.

SO -- >> ANY OTHER COMMENTS ON TOPIC NUMBER 8? IF NOT, WE MOVE ON TO NUMBER 9

AND TARA. >> MR. CHAIR, I JUST WANT TO LET YOU KNOW, I HAVE A HARD MEETING I HAVE TO LIVE AT 2:45.

[00:55:03]

>> OKAY. SO AGENDA ITEM 9 CONTRACT TOURISM PROMOTIONAL SERVICES. SO WE'RE GOING TO TALK TODAY ABOUT THE CONTRACTED TOURISM PROMOTION SERVICES THAT THE COUNTY HAS IN PLACE RIGHT NOW. WE HAVE CONTRACTS WITH THREE ORGANIZATIONS WHO COLLECTIVELY PROVIDE THOSE PROMOTION SERVICE FOR US. THEY'RE THE VISITORS AND CONVENTION BUREAU, THE CULTURAL COUNCIL, AND THE CHAMBER OF COMMERCE. AND AS A NOTE, THE CHAMBER OF COMMERCE CONTRACT REALLY HAS TWO PIECES TO IT.

IT HAS THE VISITOR INFORMATION CENTERPIECE OF IT AND THE NATURAL BRAND PIECE OF IT. HERE FOR TODAY'S DISCUSSION WE'RE REALLY DISCUSSING THE UPONTA SEAT TTURE BRANDING ACTIVITY OF THE CHAMBERS DOES AS PROPOSAL EMOTIONAL SERVICES.

I KNOW THAT SOME OF YOU WHERE VERY INTERESTED IN THE VISITOR INFORMATION SERVICES, WE'LL HAVE THAT DISCUSSION BUT IT WILL BE SEPARATE OF THIS. SO THIS PROMOTION STRUCTURE WITH THESE CONTRACTS WAS PUT INTO PLACE AROUND 2010 WHEN ANNUAL TDD COLLECTIONS TOTALLED 5$5.5 MILLION A YEAR.

THE THREE PROMOTION CONTRACTS ARE SET TO EXPIRE ON SEPTEMBER OF 2023. AND JUST AS A NOTE, THE PROJECTED TDT REFER NEW FOR FISCAL YEAR 23 IS APPROXIMATELY $19 MILLION. SO YOU CAN SEE IN THAT 13 YEAR PERIOD, BED TAX COLLECTIONS HAS GONE UP MORE THAN THREE TIMES AND CLOSE TO FOUR TIMES. SO THE COUNTY HAS A VARIETY OF PROCUREMENT POLICIES. AND ONE OF OUR POLICIES STIPULATE THAT ANY CONTRACT WITH THE VALUE OF $50,000 OR MORE, SHOULD BE SECURED THROUGH A REQUEST FOR PROPOSALS.

AND JUST IN CASE ANYBODY IS NOT CLEAR, THE REQUEST FOR THE PROPOSAL -- REQUEST FOR THE PROPOSALS IS THE COUNTY'S FORMAL BIDDING PROCESS. WHAT WE CALL IT.

PUTTING OUT A SOLICITATION FOR A SERVICE OR A PRODUCT AND WE GET PEOPLE TO RESPOND TO US AND TELL US WHAT THEY CAN OFFER.

THE COUNTY POLICY STIPULATES ANY CONTRACT IN PLACE FOR FIVE OR MORE YEARS SHOULD BE SECURED THROUGH AN RFP AS WELL.

SO TODAY'S OBJECTIVE IS TO WALK THROUGH THE BASIC STRUCTURE AND KEY REQUIREMENTS FOR THOSE SCOPES OF PROPOSAL EMOTIONAL SERVICES TO GET TDC INPUT. SO IF YOU LOOK AT THE PROPOSAL EMOTIONAL SERVICES ACROSS THESE THREE CONTRACTS, YOU CAN ESSENTIALLY PUT THEM INTO THREE GROUPS OR THREE BUCKETS OF SERVICE TYPES. THE FIRST IS THE -- WHAT I'VE CALLED THE TOURISM BUREAU SERVICES OR ALSO AS I'VE BEEN TALKING TO YOU ALL, REFER TO THESE AS THE VCB CORE SERVICES.

WHEN I THINK ABOUT THIS MYSELF, I THINK ABOUT THE PROMISE EMOTIONAL SERVICES THAT THE VCB CONDUCTS WITH THE VCB STAFF.

AND THEN YOU HAVE THE CULTURAL PRODUCT DEVELOPMENT SERVICES OR THE CULTURAL COUNCIL CORE SERVICES.

SO THIS IS WHAT THE ST. JOHN'S CULTURAL COUNCIL IS CURRENTLY DOING TODAY IN HOUSE WITH THEIR STAFF.

AND THEN HAVE YOU YOUR TOURISM MARKETING SERVICES AND TOUR ISM MARKETING SERVICES CURRENTLY TOUCHED ON BY ALL THREE CONTRACTORS AS WELL AS A VARIETY OF COUNTY DEPARTMENTS.

SO EACH OF THESE PROPOSAL EMOTIONAL -- PROMOTIONAL SERVICE BUCKETS ARE LOOKED AT SEPARATELY THE CHAMBER OF COMMERCE DOES PROVIDE THE VISIT TORE INFORMATION CENTER SERVICES.

THEY OPERATE THAT BUSINESS CENTER BUT WE'RE NOT SPECIFICALLY TALKING ABOUT THOSE SERVICES TODAY.

AS WE GO THROUGH WE TALK ABOUT THE KEY FUNCTIONS FOR THE TOURISM BUREAU SERVICES AND KEY FUNCTIONS FOR THE PRODUCT DEVELOPMENT SERVICES AND THE STRUCTURE AND THE KEY FUNCTIONS OF THE TOURISM MARKETING OR ADVERTISING SERVICES THAT WOULD BE IN THAT SCOPE. AND WHEN I TALK ABOUT STRUCTURE, SPECIFICALLY WHAT I'M REFERENCING IS AS WE ARE LOOKING AT THESE SERVICES, ARE WE INTERESTED IN HAVING ONE AGENCY MOVE FORWARD WITH THOESE PROMOTIONAL SERVICES ARE WE INTERESTED IN SAYING WE HAVE ONE BUT LEAVE THE DOOR OPEN TO EXPANDED ADDITIONAL CONTRACTORS OR FROM THE GET GO, NO, WE DEFINITELY NEED MULTIPLE CONTRACTORS TO CONTINUE ON PROVIDING MARKETING SERVICES FOR THIS COUNTY.

SO JUST TO GIVE AN OVERVIEW, WHAT THE KEY PROMOTIONS WOULD ENTAIL, SALES AND BLOCK BOOKINGS FOR LARGE CONVENTIONS AND BLOCKED GROUPS FOR EVENTS. REPRESENTATION GROUPS FOR MEDIA REPRESENTATIVES. INFORMATION AND TOURISM INFORMATION. TOURISM AND DATABASE MANAGEMENT.

PREPARATION OF MATERIALS FOR TDC MEETINGS AND THE PARTICIPATION OF THOSE MEETINGS AS APPROPRIATE.

AND GENERALLY WORKING COOPERATIVELY WITH THE COUNTY ON

[01:00:01]

AND THEN LOOKING AT THOSE KEY FUNCTIONS FOR THE ARTS AND CULTURAL TOURISM PRODUCT DEVELOPMENT, THAT WOULD BE THINGS LIKE ARTS CULTURAL HERITAGE GRANT MANAGEMENT.

OUR GRANTS MANAGEMENT PROGRAM WE RUN THROUGH ARTS 2.

CULTURAL PRODUCTS DEVELOPMENT, WORKING WITH THE LOCAL COMMUNITY TO DEVELOP ADDITIONAL TOURISM OFFERINGS.

SELECT SPECIAL EVENT CURATION. SO FINDING ADDITIONAL SPECIAL EVENTS TO COME IN TO TOWN MUCH LIKE THE FOOD AND WINE FESTIVAL.

AND THEN PREPARING THOSE MATERIALS FOR THE TDC MEETINGS IN PARTICIPATE IN MEETINGS WHEN APPROPRIATE AND GENERALLY WORKING COOPERATIVELY WITH THE COUNTY ON TOURISM PROMOTION EFFORTS. AND THEN TOURISM AND MARKING ADVERTISING SERVICES WE TALKED ABOUT THE STRUCTURE ALREADY BUT THE KEY FUNCTIONS WOULD BE THAT DEVELOPING AND CREATING THAT CREATIVE CONCEPT AND OVERSEEING MEDIA PLANNING AND BUYING.

SO BECAUSE TROY WAS LEAVING EARLY AND I KNOW WHAT EVERYBODY HAS THE MOST INPUT IS THE MARKETING, THE WAY WE GO MARKETING ADVERTISING WE TAKE UP THE DISCUSSION OF THESE IN THE REVERSE ORDER. SO WHAT I HAVE HERE IS AN O'ER VIEW OF THE MARKETING AND ADVERTISING SERVICES.

SO CURRENTLY ST. JOHN'S COUNTY USES MULTIKRRTSDZ AND INTERNAL DEPARTMENTS, THE CBC, THE CULTURAL COUNTY AND PARKS AND RECREATION, CULTURAL EVENTS AND THE AMPHITHEATER AND CONCERT CENTER COMBINED AND MYSELF AND DINA CULTURAL DEVELOPMENT.

OUR MARKETING STRUCTURE HAS THE OPTION TO BE ONE CONTRACTOR FOR MULTIPLE CONTRACTORS. JUST AS A REMINDER, TOURISM WE IS DO HAVE A STRATEGIC PLAN. OUR STRATEGIC PLAN GIVES US A VISION. WHICH IS THE COUNTY TO BE THE PREMIERE VACATION AND BUSINESS LEISURE DESTINATION IN FLORIDA.

THE STRATEGIC PLAN ALSO SETS FORTH THAT OUR DESIRED RESULT FOR BEING THAT PREMIERE DESTINATION IS TO HAVE AN ANNUAL GROWTH RATE AND BED TAX OF 10%. WHAT THE STRATEGIC PLAN DOESN'T TELL US AND GIVE US OPTIONS ON IS HOW DO WE ACTUALLY GET TO THESE FIRST TWO THINGS. SO I PUT DOWN HERE, THE STATEMENT OF WHAT I'M ALWAYS GOING AROUND TALKING ABOUT, WHICH IS THAT WE REALLY LOOK AT UTILIZING TOURISM MARKETING FUNDS TO PURSUE QUALITY HIGH SPEND OVERNIGHT TOURISTS TO PURSUE THAT GREATEST ECONOMIC IMPACT FROM TOURISM.

SO THIS IS REALLY THE QUALITY BASED APPROACH TO HOW WE HANDLE OUR MARKETING DOLLARS AS OPPOSED TO A QUANTITY BASED APPROACH.

WHEN WE'RE THINKING ABOUT THE TOURISM PRODUCT, THERE'S TWO DIFFERENT WAYS TO LOOK AT THIS. WE CAN EITHER LOOK AT IT THROUGH GEOGRAPHIC AREAS WHERE WE HAVE THE ST. AUGUSTINE AND ST. AUGUSTINE BEACHES AREA AND THE WORLD GOLF REGION OF THE COUNTY, THE SOUTHERN COUNTY BEACHES AND INDEPENDENTLY THE SOUTHWEST PORTION OF THE COUNTY WHICH IS MORE RURAL AND AGRICULTURE AND THE NORTHWEST PORTION OF THE COUNTY WHICH IS CERTAINLY FULL OF A LOT OF INTENSE NEW DENSE DEVELOPMENT.

AND THEN WE ALSO HAVE A VARIETY OF TYPES OF TOURISM THAT WE OFFER HERE IN THE COUNTY. WE HAVE GENERAL LEISURE.

BUSINESS AND GROUP TRAVEL. THERE'S ARTS AND CULTURAL TOURISM, MUSIC, SPORTS, ECO-TOURISM ANDING A GROW TOURISM. SO THE WAY WE SPLIT IT UP AND DIVVY IT UP AMONG THE DIFFERENT ENTITIES INVOLVED HERE.

GENERAL LEISURE AND BUSINESS TRAVEL OVERSEEN BY THE CBC.

CULTURAL OVERSEEN BY THE CULTURAL COUNCIL.

AND THE UPONTAV VEDRA SPECIFIC FOCUSING ON ECO-TOURISM AND INTERNAL PORTION OF THINGS THE COUNTY HAS DIFFERENT DEPARTMENTS FOCUS ON SPORTS, SPORTS AND RECORD, EVERY YEAR WE TALK TEDDY COMES UP HERE AND TALKS ABOUT RECOLLECTION CREATION ADVISORY COUNCIL, THE MUSIC ADVISORY BOARD, THE PONTE VEDRA CONCERT HOLD, THE SING OUT LOUD EVENTS AND INTEGRAL IN PULLING THAT OFF. SPECIAL EVENTS AND OPPORTUNISTIC ADVERTISING OPPORTUNITIES OUT OF CATEGORY FOUR, MY DEPARTMENT, THE TOURISM DEPARTMENT INDIRECTLY.

YOU SO BECAUSE WE DO HAVE ALL OF THAT -- I'M GOING TO CALL IT SPRAWL -- ACROSS THE DIFFERENT DEPA DEPARTMENTS FOCUSED ON PROMOTIONS, REGARDLESS MOVING FORWARD WE CAN MAINTAIN MULTIPLE CONTRACTORS AND MAINTAIN MULTIPLE DEPARTMENT INVOLVEMENT. WHAT I TALKED TO YOU MOST IS

[01:05:03]

WHAT DOES REGULAR MEANS? COULD MEAN MONTHLY QUARTERLY I SUGGESTED ON THE SCREEN EVERY OTHER MONTH BUT YOU HAVE A GROUP THAT MEETS DIRECTLY WITH THE MARKETING CONTRACTOR OR CONTRACTORS TO DISCUSS THE ELEMENTS OF THEIR CONTRACT.

WHETHER CREATIVE, NEW CREATIVE, EXISTING CREATETY, THE NEW FOR NEW CREATIVE, COLLATERAL MATERIALS BEING CREATED, ADVERTISING PLANS, ET CETERA. AND THAT WORKING GROUP CONSISTING OF ONE MEMBER FROM EACH OF THE ENTITIES...ED UP HERE, WHICH IS INTENDED TO BE REPRESENTATIVE OF ALL OF THE GEOGRAPHIC REGIONS OR MOST OF THE GEOGRAPHIC REGIONS AND THE DIFFERENT SECTORS OF TOURISM. SO THEY INCLUDE THE TOURISM DEPARTMENT STAFF, CULTURAL EVENTS DEPARTMENT STAFF, PARKS AND RECREATION CULTURAL STAFF. BCB, CULTURAL COUNCIL, CITY OF ST. AUGUSTINE, CITY ST. AUGUSTINE BEACH AND THEN POSSI PONTE VEDRA.

PONTE VEDRA IS THE MOST CHALLENGING ONE UP HERE BUT IT IS -- WE WILL FIGURE THAT OCCUPANT.

IT IS IMPORTANT TO HAVE THE RIGHT REPRESENTATIVE COME TO THE TABLE IF WE PURSUE THIS. THAT IS KIND OF MY OVERVIEW AND SUMMARY OF WHAT WE HAVE GOING ON.

AND BRING I WANT BACK TO THE DISCUSSION OF LOOKING FIRST AT THE STRUCTURE GETTING THOUGHTS FROM THE CBC ON HOW WE SET UP THE STRUCTURE. THOSE THREE OPTIONS CONSOLIDATING GOING WITH ONE MARKETING CONTRACTOR.

IF WE DO THAT, A UNIFIED PRODUCT WITH NUMEROUS DUPLICATION OF SERVICES. WE COULD PURSUE ONE CONTRACTOR BUT LEAVE THE DOOR OPEN IN CASE SOMEBODY WANTS TO BID AND EXPERT IN CERTAIN SUBJECT AREAS AN EXAMPLE OF THAT IS ARTS AND CULTURE. OR LOOK AT IT THE SAME, CONTINUE TO PURSUE MULTIPLE MARKETING CONTRACTORS AND THIS APPROACH GIVES US MULTIPLE LOOKS AND APPROACHES SES SES TO PROMOTION PRODUCT WITH PLATFORMS TO CONNECT TO DIFFERENT GROUPS.

EACH GROUP HAS PROS AND CONS. THIS IS REALLY THE OPPORTUNITY TO GET SOME THOUGHTS ON WHAT THAT LOOKS LIKE.

>> TARA, QUESTION. DON'T WE HAVE CONTACTS FOR EXAMPLE WITH THE CULTURAL COUNCIL ON HERITAGE AND CULTURAL MARKETING THAT WILL EXTEND BEYOND SEPTEMBER OF THE 23? I MEAN WHAT ARE WE GOING TO DO WITH CONTRACTS THAT THEY HAVE

SUBCONTRACTED? >> WELL, ALL -- SO THE COUNTY DOESN'T HAVE ANY CONTRACTS THAT EXTEND AT THE MOMENT BEYOND 2023. AND WHAT WE HAVE IS LANGUAGE IN THEIR CONTRACTS THAT REQUIRE ANYTHING THAT THEY ENTER INTO CAN BE TERM NAMED WITH THE TERM THE NATION OF THEIR CONTRACT.

SO KIND OF AN ALTERNATIVE WAY OF LOOKING AT THIS IS, IF WE HAD A CONTRACT WHO WASN'T PERFORMING, AND WE WANTED TO PURSUE, THERE'S A CLAUSE 30, 60 DAYS, I'M NOT EXACTLY SURE.

BUT IT IS THE SAME, THE KIND OF SAFETY IS BUILT IN THERE BECAUSE WE HAVE A RIGHT TO TERMINATE A CONTRACT AT ANY TIME.

WE HAVE THE RESPONSIBILITY TO MAKE SURE NECESSITY CAN TERMINATE THEIR -- MAKE SURE THEY CAN TERMINATE THEIR

CONTRACTS TOO. >> IS THAT FOR CAUSE? IT SEEMS TO ME IF WE GO OVER TO ONE ADVERTISING ORGANIZATION IT WOULD BE NOT BE FOR ANY CAUSE ON ANY INDIVIDUAL CONTRACT EXTENDING BEYOND. SO IS IT LIMITED TO A TERMINATION FOR CAUSE OR CAN WE JUST AT WILL TERMINATE?

>> WELL, SO WE HAVE -- SO ST. JOHN'S COUNTY HAS CONTACT WITH THE CBC AND CHAMBER OF COUNCIL ALL THREE CONTRACTS TERMINATE ON SEPTEMBER 2023. SO WE'RE NOT TERMINATING ANYTHING. THEY'RE COMING TO EXPIRATION.

AND WE'RE TRYING TO ADDRESS HOW TO MOVE FORWARD BEYOND 2023.

>> BUT THEY MAY HAVE CONTRACT --

>> IF ANY OF THOSE AGENCIES HAVE CONTRACTS THAT EXTEND BEYOND THE CURRENT CONTRACT TERMINATION DATE, SEPTEMBER, 2023, IS ONUS IS ON THEM, WHEN THEY PUT THE CONTRACT IN PLACE, THEY PUT LANGUAGE ON THERE TO ALLOW THEM TO TERMINATE EARLY.

WHETHER FOR CAUSE. AND FOR CAUSE WE LOST OUR CONTRACT. THEREFORE WE CAN'T CONTINUE WITH YOU. IF IT WASN'T FOR CAUSE AND HEY, WE JUST HAVE TO GIVE YOU NOTICE. I WOULD IMAGINE ALL OF THE ENTITIES COLLECTIVELY HAVE A VARIETY OF CONTRACTS AND I CANNOT SPEAK TO THE LANGUAGE IN EACH OF THOSE SUB CONTRACTS.

>> OKAY. I WOULD THINK WE WOULD WANT TO KNOW, IF WE'RE GOING TO RUN INTO THAT, IF THE SUBCONTRACTOR IS GOING TO RUN INTO THAT PROBLEM. I HAVE ANOTHER QUESTION AND THAT QUESTION IS -- I FORGOT THE QUESTION.

SO THAT'S AN EASY ANSWER. >> OKAY.

> I'LL COME BACK. >> I THINK IT IS NOW OPEN FOR

[01:10:01]

>> I HAVE A QUESTION, TARA. AND THANK YOU FOR COMING TO TALK TO ME. I REALLY APPRECIATE GETTING TO KNOW YOU A LITTLE BIT BETTER. IT WAS NICE.

WHEN YOU SAY MARKETING CONTRACTOR, ONE MARKETING CONTRACTOR OR MORE. ARE YOU REFERRING JUST TO THE THREE LOCAL AGENCIES ALL OF WHICH I'M FOND OF? OR ARE YOU REFERRING TO THOSE THREE PLUS AGENCY?

WHAT EXACTLY DOES THAT MEAN? >> SO, ONE MARKETING CONTRACTOR, IF WE PURSUE THAT, WE WOULD HAVE A SCOPE -- REGARDLESS OF HOW WE DO THIS, REGARDLESS OF THIS DECISION, WHAT HAPPENS IS WE HAVE A SCOPE OF WORK. SO WE'RE GOING TO HAVE A SCOPE OF WORK. AND THE COUNTY IS GOING TO SOLICIT THE SCOPE OF WORK TO THE WORLD.

AND WE'RE GOING TO SAY, HEY, WE ARE PURSUING A CONTRACT WITH A MARKETING AGENCY TO COME IN AND MARKET ST. JOHN'S COUNTY TOURISM. YOU'RE GOING TO BE RESPONSIBLE UNDER THE CONTRACT FOR DOING A, B, C, D, E, F, G.

THE MINIMUM QUALIFICATIONS FOR THE CONTRACT ARE WHATEVER WE'RE GOING TO SPELL OUT. AND WE'LL BE TAKING QUALIFYING BIDS. SO YOU HAVE TO MEET THOSE QUALIFICATIONS AND THEN YOU CAN BID.

THAT IS OPEN TO EVERY QUALIFIED PERSON WHO MEETS THAT.

SO IT COULD BE THOSE THREE ENTITIES AND EVERY OTHER ENTITY IN THE WORLD THAT THAT MEETS THAT.

NOW THE ONE MARKETING CONTRACTOR VERSUS MULTIPLE MARKETING CONTRACTORS, HOW THAT KIND OF COMES INTO PLAY, IS SOMEWHERE IN THE COPY OF SERVICES OR RFP LANGUAGES THE COUNTY PROCLAIMS WHAT IT IS GOING TO DO. WE ARE LOOKING FOR A SINGLE MARKETING AGENCY. OR THE COUNTY RESERVES THE RIGHT TO PURSUE MULTIPLE MARKETING AGENCIES.

OR IF THE ANSWER FROM YOU ALL HERE TODAY IS MULTIPLE MARKETING CONTRACTORS, I'M GOING TO TURN AROUND AND ASK YOU HOW IS THAT DIVIDED UP? SO IF WE ARE GOING TO SAY WE WANT ONE MARKETING AGENCY THAT DOES GENERAL LEISURE, THAT WILL BE ONE RP AND WE WANT ONE THAT SPECIFICALLY DOES ARTS AND YOU WILL CULTURE, THAT WOULD BE ANOTHER -- SO EITHER IF WE WANT MULTIPLES IS KIND OF HOW WE GO ABOUT THAT IS WE LOOK A LITTLE BIT DIFFERENT. BUT IT IS REALLY IN THE WAY THAT WE STRUCTURE THE RFP AND WE MAKE THE STATEMENT THAT WE JUST WANT ONE OR PLANNED AWARDED MULTIPLES.

>> TARA, TO WHOM WOULD THAT CONTRACTOR REPORT?

>> SO ALL OF OUR CONTRACTORS REPORT TO ME.

I'M THE COUNTY'S STAFF PERSON WHO OVERSEES CONTRACTS FOR

TOURISM. >> SO THE NEW POTENTIAL ONE MARKETING ORGANIZATION WOULD REPORT TO YOU.

>> MM-MM HAD. SO ALL OF OUR CONTRACTS NOW CURRENTLY REPORT TO ME, ALL OF THE NEW ONES REPORT TO ME, THAT'S OUR STRUCTURE. THEY HAVE TO REPORT TO A PERSON.

THEY CAN'T REPORT TO THE BOARD. SO ME AND DEAN FLORIDA ARE T -- DINA ARE THE OPTION AND HOW THE COUNTY STRUCTURE PLAYS OUT IT IS ME.

>> SEEMS LIKE A LARGE TASK. >> ARE THE CBC AND CULTURAL CO COUNCIL AND CHAMBER OF COMMERCE WILL REPORT TO YOU AND THAT'S DIFFERENT THAN IF WE HAVE AN ADVERTISING AGENT -- WE DON'T HAVE A ADVERTISING OR MARKETING -- THEY REPORT TO THE DIFFERENT ORGANIZATIONS.

>> SO THE COUNTY SO FOR THE MOMENT I'M GOING TO BE EGOTIS KICK CAL AND SAY I'M THE COUNTY. TARA MAKES THE COUNTY IN THIS DISCUSSION. SO I AM THE COUNTY.

I HAVE CONTRACTS. I HAVE PROMOTIONS SERVICES CONTRACTS AND ALL OF MY CONTRACTS WHERE PROPOSAL EMOTIONAL SERVICES BECAUSE THAT'S THE ONLY THING I'M ALLOWED TO USE MY MONEY ON. MY MONEY IS THE TAX DOLLARS.

I'M THE COUNTY. AND I HAVE CONTRACTS.

AND THE CONTRACTS ARE WITH THE CBC, THE CHAMBER OF COMMERCE AND -- THOSE ARE MY CONTRACTS THEY GIVE ME MONEY AND I HAVE SERVICES. I HAVE A EVERY MONTH AND MAKE SURE THEY PROVIDE ME WITH THE WAS SERVICES THEY ARE SUPPOSED TO AND I TAKE THE INVOICE AND PROCESS IT AND GIVE THEM PAYMENT, A CHECK. THAT'S THE STRUCTURE, REGARDLESS OF WHAT WE DO HERE. THE QUESTION IS -- AND THOSE ARE ALL NARCOTICING AGENCIES IN TERMS -- MARKETING AGENCIES IN TERMS OF HOW WE'RE LOOKING AT THIS.

THE QUESTION IS WHETHER WHETHER WE WANT ONE MARKETING AGENCY.

WE CURRENTLY HAVE THREE MARKETING AGENCIES.

DO WE WANT TO GO TO ONE OR MAINTAIN THREE OR DO WE WANT TWO OR TEN? IF WE WANT TO HAVE ONE, WHAT DO WE WANT THAT TO LOOK LIKE? AND IF WE WANT MULTIPLES? WHAT DO WE WANT THAT TO LOOK LIKE?

>> AM I RIGHT THEN, THAT IN ASSUMING THE CULTURAL COUNCIL, THE CBC, THE AND THE CHAMBER OF COMMERCE WILL ALL MERGE INTO ONE

ORGANIZATION ACCORDING TO YOU? >> NO.

>> I'M MISUNDERSTANDING HERE. >> SO.

[01:15:05]

>> SO I AM THE COUNTY. >> YES, I AGREE.

>> I'LL STARE AT THEM FOR THE MOMENT BUT I'LL POINT TO THEM.

SO I'M ST. JOHN'S COUNTY, RIGHT, I'M A GOVERNMENT ENTITY.

>> AND THOSE THREE REPORT TO YOU NOW.

>> THOSE THREE ARE ALL NONPROFIT ORGANIZATIONS.

ONE 501C AND THE OTHER 5036'S. BUT THEY'RE INDEPENDENT ORGANIZATIONS. I'M THE GOVERNMENT, THEY'RE NONPROFITS. I VHAVE A BUNCH OF MONEY.

I MAKE A CONTRACT WITH THEM. THEY GIVE ME SERVICE.

I PAY THEM MONEY. WHAT I'M DOING, I THE COUNTY, I, THE GOVERNMENT, AM SAYING ALL OF MY CONTRACTS WITH THEM ARE COMING UP TO EXPIRATION. RIGHT? AND I NEED TO FIGURE OUT WHAT I WANT TO DO AND MOVE FORWARD.

SO I HAVE YOU ALL, YOU ALL ARE ADVISORYING ME, YOU'RE MY ADVISORY BOARD. SO WHAT I'M TELLING YOU IS WE'RE LOOKING AT THIS, I'M LOOKING AT THIS, I'M LOOKING AT THIS, AND WHAT I NEED TO DO TO MOVE FORWARD AND OPERATE WITHIN MY RULES IS I NEED TO PURSUE AN RFP.

I NEED TO PURSUE A SOLICITATION. I NEED TO ASK THE WORLD, CAN THEY PROVIDE THIS SERVICE TO ME. AND IF THEY CAN, THEY NEED TO TELL ME THEY CAN PROVIDE THE SERVICE.

SPEAK NEED TO TELL ME -- THEY NEED TO ELLE THE ME WHAT THEY CAN DO FOR ME AND HOW MUCH IT IS GOING TO COST ME.

THE WAY WE'RE LOOKING AT THIS, I'VE GONE BACK TO THIS SLIDE.

REALLY WE'RE LOOKING AT IT IN THREE GROUPINGS OF SERVICES.

WE'RE LOOKING IT AT AS THE T TOURISM BUREAU SERVICES.

WHICH ARE THE BLOCKI BOOKS AND -- SO WHEN PEOPLE COME IN AND DO THE TRIPS PUT THEM IN HOTELS TAKE THEM OUT TO DINNERS AND SHOW GREAT ATTRACTIONS HOPE THEY WRITE GREAT STORIES ABOUT US, THAT'S INFORMATIONAL TIPS TOURISM BASE MANAGEMENT, PREPARE MATERIALS FOR THE TDC. OKAY.

SO THIS IS ONE KIND OF BUCKET OF SERVICES.

SOMETHING THE VCB HAS DONE FOR US FOR THE LAST 13 YEARS.

ANOTHER GROUP OF SERVICES WE'RE LOOKING AT ARE THE ARTS CULTURAL SPECIFIC SERVICES. AND THESE ARE THAT OVERSIGHT OF OUR HCH GRANTS PROGRAM. ARTS AND CULTURAL PRODUCT DEVELOPMENT. MOVING FORWARD WITH NEW SPECIAL EVENTS AND AGAIN INTERACTING WITH THIS BOARD.

AND THEN THE THIRD SET OF SERVICES IS THE SPECIFIC ADVERTISING SERVICES. SO THAT'S THAT, WHAT DOES OUR -- WHEN YOU SEE AN D ADVERTISEMENT EITHER ON GOOGLE OR IN A MAGAZINE, WHAT DOES THAT LOOK LIKE? THAT ASK OUR CREATIVE. WHAT DOES OUR AD LOOK LIKE? AND WHERE IS THAT AD GOING. SO THERE'S REALLY THREE PIECES TO OUR OUR PROPOMOTIONAL PLAN O PROMOTIONAL PLAN.

TOURISM BUSINESS SERVICES, ARTS AND CULTURE AND MARKETING.

IF YOU LOOK AT -- I SAID I WAS GOING TO DO THIS KIND OF OUT OF ORDER BECAUSE TROY IS LEAVING. BUT IF YOU LOOK AT KIND OF THESE DIFFERENT GROUPS OF SERVICES. THE TOUR RISM SERVICES IT IS PRETTY STRAIGHTFORWARD. HERE'S THE LISTING OF WHAT IS UP THERE. THERE MAY BE OTHER THINGS WE WANT TO AD BUT WE CAN PROBABLY DEGREE THAT THESE ARE SERVICES THAT WE NEED TO HAVE AS A FUNCTIONING GOOD TOURISM DESTINATION. AND SO THAT WOULD BE ONE CONTRACT THAT WE'RE GOING TO SECURE FOR THESE SERVICES.

WE ALSO CAN PROBABLY MORE OR LESS AGREE THAT WE LIKE OUR HCH GRANT PROGRAMS MAYBE WE WANT TO TWEAK IT OR CHANGE IT BUT WE AGREE THAT IT IS PROBABLY A GOOD IDEA THAT WE HAVE IT.

WE ALSO PROBABLY CAN AGREE THE ARTS AND CULTURAL TOURISM PRODUCTS A THAT WE WANT SPECIAL EVENTS TO TAKE PLACE DURING NONPEAK PERIODS WHEN THINGS ARE SLOW.

AND WE WANT SOMEBODY TO DO THAT. THAT'S A GROUPING OF SERVICES.

SO THIS IS ANOTHER CONTRACT. SO WE WANT SOMEBODY TO DO THESE SERVICES FOR US. REALLY, THE PART THAT YOU KIND OF HAVE TO BEND YOUR MIND OVER, BECAUSE WE DO IT IN A VERY DEFINED WAY AND HAVE FOR MORE THAN A DECADE, IS 24 TOURISM -- THIS TOURISM MARKETING PIECE OF IT.

THE ADVERTISING MARKET PIECE OF IT AT THE MOMENT, THE BCB DOES A CHUNK OF MARKETING FOR US. THE CULTURAL COUNCIL DOES A BIT FOR US. AND CHAMBER OF COMMERCE DOES TEENY TINY MARKETING FOR US. AND THEN WE'VE GOT SPORTS TOURISM, WHICH IS PARKS. WE'VE GOT MUSIC TOURISM, WHICH IS CULTURAL EVENTS DIVISION AND WE'VE GOT THE GENERAL KIND OF CATCH ALL ADVERTISING WHICH COMES OUT OF MY BUDGET.

[01:20:02]

QUESTION. >> LET ME GO BACK TO THE

CHAIRMAN'S QUESTION. >> LET ME -- DANNY, EXCUSE ME.

LET ME COME BACK TO MY QUESTION. >> YES.

PLEASE. >> NO MATTER HOW YOU SAY IT, I STILL SEE YOU BECAUSE THE CHIEF EXECUTIVE OFFICER FOR MARKETING AND ADVERTISING THIS DESTINATION -- THE TOURISM ASPECT OF THIS DESTINATION. AND THAT'S WHAT I SEE AS A HUGE SHIFT IN RESPONSIBILITY FROM THE MORE LOCAL, HANDS ON, WHERE THE INDUSTRY AND THE CONSUMERS ARE MOVING IT TO A GOVERNMENTAL ENTITY THAT WILL BECOME THE GURU OF MARKETING FOR THE DESTINATION. YOU'LL GET -- BASED ON WHAT I SAW THERE, YOU'LL GET ADVICE AND INPUT, BUT THAT'S ALL, FROM MEMBERS OF THOSE CHAMBER BCB CULTURAL COUNCIL AND MAYBE EVEN THIS GROUP, BUT I SEE A HUGE CHANGE IN WHERE RESPONSIBILITY AND IF YOU WILL, THE POWER OF MARKETING AND ADVISING FOR TOURISM IN THIS DESTINATION RESTS.

THAT CONCERNS ME. SO LIK

>> SO LIKE I SAID, I'M ULTIMATELY THE CONTRACT MANAGER TODAY. AND I'LL BE THE CONTRACT MANAGER

TOMORROW SO -- >> TARA, LET ME LOOSEN THIS UP A

LITTLE BIT. >> YUP.

>> I'LL INDULGE YOU, YOU ARE THE COUNTY, OKAY.

>> YUP. >> BUT RIGHT NOW, THE -- FOR ADVERTISING, THAT IS DONE AND CORRECT ME IF I'M WRONG, I'M SORRY IF I'M WRONG, AND THAT IS DONE THROUGH THE BCB AND THEIR ADVISING COMPANY IS DONE THROUGH THE VCB, IT IS NOT DONE THROUGH YOU, IT IS DONE THROUGH THE VCB, CORRECT?

>> THE VCB DOES A CHUNKS, CULTURAL COUNCIL DOES A CHUNK AND THE CHAMBER DOES A CHUNK AND ALL THREE USE A MARKETING AGENCY THAT MOVES THROUGH THEM AND THIS BOARD GETS A CULTURAL PLAN THAT YOU APPROVE THAT IS KIND OF THE GUIDING OF THE PROMOTIONAL PLAN

OF THIS BOARD THIS YEAR. >> AND YOU SUGGEST THAT THAT FIRE WALL GOES AWAY IN BETWEEN THE VCB, THE CHAMBER AND THE CULTURAL COUNCIL. THEY NO LONGER WILL HIRE AN ADVERTISING COMPANY OR ASKING FOR THE RFP, YOU'RE ASKING FOR

THE RFP. >> I'M NOT PROPOSING ANYTHING.

WHAT I'M TELLING TO YOU ALL IS THAT THE COUNTY'S CONTRACTS ARE COMING UP FOR EXPIRATION. AND THAT THE COUNTY'S PURCHASING POLICIES SAYS THAT THE COUNTY NEEDS TO PURSUE A SOLICITATION FOR BIDS. SO WE HAVE THE OPTION TO SAY PHYSICAL QUESTION WANT TO PURSUE ONE ADVERTISING AGENCY OR WE WANT TO PURSUE MULTIPLE ADVERTISING AGENCIES.

AT THE MOMENT WHAT WE HAVE IS MULTIPLE ADVERTISING AGENCIES.

THREE, ONE PROMOTE NOTING GENERAL LEISURE AND BUSINESS TRAVEL. PRIMARILY.

THIS IS PRIMARILY AN OVERSIMPLIFICATION OF WHAT THE BUSINESSES DO. THEY EXPAND Y07B8D THE NARROW.

ONE GENERAL LEISURE AND BUSINESS TRAVEL.

ONE ADVERTISING AGENCY PROVIDES ARTS AND CULTURAL MARKETING AND ONE IT IS PONTE VEDRA SPECIFIC MARKETING WHICH IS VERY E ECO-BASED. I, JUST FOR SIMPLICITY HERE, I AM THE COUNTY I HAVE THREE THAT REPORT TO ME, WHAT I'M ASKING YOU ALL, IS DO YOU STILL WANT TO HAVE THREE MARKETING AGENCIES REPORT TO ME OR DO YOU NOW WANT TO HAVE ONE MARKETING AGENCY REPORT TO ME? AND IF YOU HAVE TO HAVE ONE, WHAT DOES THAT LOOK LIKE? WHAT DO WE WANT THAT TO SAY? IF WITH YOU WANT MORE THAN ONE, WHAT DOES THAT LOOK LIKE? THE ONLY THING I'M SUGGESTING TO YOU ALL IS THIS, THAT I'M SUGGESTING NO MATTER HOW YOU MOVE FORWARD, WHETHER ONE MARKETING AGENCIES OR THREE OR TEN, THAT WE CONSIDER IMPLEMENTING THIS WORKING GROUP WHICH HAS A REPRESENTATIVE FROM DIFFERENT WALKS OF ST. JOHN'S COUNTY LIFE WHO REGULARLY MEET DIRECTLY WITH THAT MARKETING CONTRACTOR OR NARCOTICING CONTRACTORS. SO IF YOU WANT TO APPLY THIS TO TODAY'S STRUCTURE, IF WE WERE TO IMPLEMENT THIS TODAY.

WHAT IT MEANS IS COMPILING A WORKING GROUP OF BULLETED PEOPLE TELL THE VCB THE CULTURAL COUNCIL AND THE CHAMBER OF COMMERCE TO REGULARLY SIT DOWN WITH THE WORKING GROUP AND TELL THEM WHAT THEY'RE DOING. I'M NOT ASKING TO CHANGE THE STRUCTURE. I'M ASKING YOU A QUESTION, AND VARIETIES HIRES HOW WE MOVE FORWARD, I'M ALWAYS THE CONTRACT MANAGER FOR THE COUNCIL UNTIL THEY DECIDE TO FIRE ME.

[01:25:05]

>> IT SOUNDS LIKE MULTIPLE OPTIONS HERE.

OPTION A, OPTION B BASED ON YOUR PRESENTATION JUST NOW.

HAVE YOU RECEIVED INPUT FROM ANYBODY ABOUT ANY OF THESE OPTIONS? NOT HAVE YOU EXPLAINED IT? BUT HAVE YOU ASKED INPUT OR IS THIS THE FIRST TIME ASKING --

>> I'M ASKING YOU ALL FOR YOUR INPUT.

>> THE ADVISORY COMMITTEE AS YOU REFERRED TO US.

THIS IS THE FIRST GO ROUND OF GETTING INPUT FROM ANYBODY IN THIS DESTINATION INVOLVED IN TOURISM AND HOSPITALITY?

>> SORT OF, SURE. I MEAN, I'VE BEEN TALKING TO YOU ALL FOR SIX YEARS. I TALK TO YOU ALL REGULARLY.

I'M A -- I LIKE TO THINK, I WORK ON BEING A VERY GOOD LISTENER AND CHANNELLING SOME OF THAT, THAT, ALL OF THAT, OR MOST OF THAT. THIS IS LOOKING SPECIFICALLY WHAT WE HAVE THE COUNTY, THE PROMOTIONAL CONTRACTS COMING FOR EXPIRATION APPLYING THE LABOR OF COMING OUT TO POLICIES.

RFP'S, THINGS THAT EXCLUDE REGULAR LIFE ORGANIZATIONS FROM FITTING. WE CAN'T BID A SOLE SOURCE OR SINGLE SOURCE BID. SO THAT'S YOUR THREE BUCKETS THE FIRST BUCKET THE VCB COURSE SERVICES PROBABLY NOT THAT CONTROVERSIAL. THE VCB PROBABLY DOES ALL OF THESE THINGS WE ALL FEEL WARM AND FUZZ DEE, GREAT.

CULTURAL SERVICES, PROBABLY WARM AND FUZZY ABOUT THEM.

MAYBE WANT TO TWEAK IT OR DON'T WE FEEL OKAY ABOUT IT.

IT IS REALLY THE THIRD GROUP. THE PROBLEM WITH THE THIRD GROUP IS WE HAVE SO MANY PEOPLE DOING IT.

IF WE WANT TOE KEEP HAVING ALL OF THE PEOPLE DOING IT, THAT IS FINE. BUT IF WE DON'T AND WANT TO STREAMLINE IT OR MAKE IT A LITTLE BIT DIFFERENT, NOW IS THE OPPORTUNITY TO TAKE PLACE. NOW, OCTOBER 21ST, OF 2023.

>> YOU PUT A LOT OF WORK INTO TALKING TO US ABOUT IT, BUT I - HAVEN'T HEAD THE ADVANTAGES OF EACH POSSIBILITY.

DO YOU HAVE SOME THOUGHTS ABOUT THE ADVANTAGES?

GOING TO ONE OR -- >> SO THAT'S THIS LAST SITE.

THE ADVANTAGES CERTAINLY WE CAN HAVE MORE DISCUSSION ABOUT THAT.

BUT THE ADVANTAGE OF HAVING ONE, YOU HAVE A UNIFIED PROMOTIONAL PRODUCT. YOU'RE MOVING FORWARD WITH ONE STEP. YOU'RE MOVING FORWARD WITH ONE VOICE. YOU HAVE ONE PRODUCT.

THE DISADVANTAGES AS TROY ACTUALLY POINTED OUT TO ME.

HE SAID HE LEFT BEFORE HE DISCUSSED THIS, THAT I WOULD REPRESENT WHAT HE SHARED WITH ME.

BUT WHAT TROY SAID TO ME WHEN I WAS TALKING TO HIM WAS, THE DOWNSIDE IF YOU HAVE A BAD PRODUCT YOU HAVE ONE UNIFIED BAD PRODUCT STEPPING FORWARD WITH ONE BAD PRODUCT AND ONE VOICE.

THAT IS OBVIOUS CON FOR THIS. THE PRO IS A UNIFIED LOOK AND FEEL AND VOICE AND MOVEMENT. AND THE DOWN SIDE IS, IF IT IS NOT A GOOD ONE, ALL OF YOUR STUFF IS NOT GOOD.

AND THEN THE OPPOSITE END YOU HAVE MULTIPLE CONTRACTORS, WHICH IS WHAT WE HAVE NOW. AND THE PRO AND THE CON OF THIS, IS THAT IT IT GIVES YOU MULTIPLE LOOKS AND MULTIPLE APPROACHES SO THE CON OF THAT, IS THAT WE'VE GOT A LOT OF OVERLAP AND DUPLICATION OF SERVICES. WE DUPLICATE EXPENSES ACROSS A LOT OF THE INTIFT TEES. IF PRO OF THAT OR THE CON, DEPENDING ON HOW YOU USE VIEW IT YOU HAVE DIFFERENT LOOK AND APPEAL OF YOUR PRODUCT. MAYBE THIS IS MORE APPEALING TO THESE PEOPLE, OR THOSE PEOPLE. IT REALLY DEPENDS ON YOUR PERSPECTIVE OF IT. I THINK WE'RE DUKE VERY WELL FOR TOURISM. TOURISM NUMBERS JUST CONTINUE TO GROW. AND THERE'S PROBABLY NO SILVER BULLET THAT WILL KILL IT. THE GOAL IS TO MAKE IT AS PRODUCTIVE AND EFFECTIVE AND AS EFFICIENT AS IT CAN BE.

AND I DID VOICE TO YOU ALL INDEPENDENTLY AND TOGETHER AS A GROUP AS I THINK WHAT WARRANTS SOME THINKING THROUGH IS THE FACT THAT WE HAVE GROWN AND WE HAVE CHANGED SO MUCH SINCE WE PUT THE SYSTEM IN PLACE IS MAYBE IT STILL WORKS FOR US.

BUT WE SHOULD GIVE AN EXTRA MOMENT TO THINK ABOUT IT.

BECAUSE WE DID GO FROM THE 5$5. MILLION IN NO COLLECTIONS TO ALMOST $20 MILLION TIME AND GROWN UP AS A

DESTINATION IN THE LAST DECADE. >> TARA --

>> SO -- >> SORRY GO AHEAD.

>> I WAS JUST GOING TO SAY. I APPRECIATE THE FACT THAT YOU ARE TALKING ABOUT SUCCESS AND TOURISM SUCCESS.

SPEAKING FOR THE ATTRACTIONS INDUSTRY, I JUST CAME OFF A REALLY GOOD YEAR. I DON'T EXPECT NEXT YEAR TO BE AS ROBUST AS THIS YEAR WAS. AND I THINK THAT HAS A LOT TO DO FORCES BEYOND OUR CONTROL LIKE THE ECONOMY OR PROBLEMS THAT ARE OUT THERE IN THE WORLD WHICH ARE PLENTY.

AND I FEEL VERY VERY COMFORTABLE THAT TO DATE, WE HAVE HAD AN

[01:30:05]

SO MY BRAIN IS GOING, IF IT IS NOT BROKE BE DON'T FIX IT.

BUT I ALSO HEAR YOU SAYING EFFICIENCY.

SO TO YOUR END I THINK AND I'M JUST GOING TO THROW IT OUT THERE, WHAT I WOULD DO IS BECAUSE WHAT THE VCB IS ADVERTISING IN SCALE IS SO MUCH BIGGER THAN WHAT THE CHAMBER IS DOING AND I SERVED ON THAT BOARD AS WELL AND THE CULTURAL COUNCIL IS DOING. I THINK CHRISTINE HAS DONE WONDERFUL THINGS. BUT CAN YOU TAKE AND PUT -- I SAID THE VCB'S CONTRACT BEFORE I CAME IN.

CAN YOU TAKE AND MAKE ONE LITTLE BLUSH THAT TALKS ABOUT SERVE THE CHA CHAMBER OF COMMERCE AND CULTURAL COUNCIL ADVERTISING INSIDE OF THE VCB CONTRACT.

YOU'RE GATHERING INFORMATION FOR BRAND IDENTITY? ONE PLACE AND THEN LET THE FRAME UP AND P ALL THREE ENTITIES TO DO WHAT THEY DO BEST. THAT'S HOW I WOULD DO IT.

IT PROVIDES AN INCENTIVE AND ENCOURAGEMENT.

AND WE DON'T BREAK SOMETHING THAT SEEMS TO BE WORKING BEAUTIFULLY IN A TIME WHEN A LOT OF PLACES ARE SUFFERING.

THAT'S MY THOUGHT FIRST. >> SO THE WAY THAT WE COULD STRUCTURE THAT, THAT WOULD BE MORE OF A ONE MARKETING AGENCY APPROACH, WHERE YOU HAVE ONE MARKETING AGENCY THAT IS SERVING ALL THREE ENTITIES. WHEN YOU GO OUT FOR AN RFP, WE'RE NOT WRITING A CONTRACT FOR THE VCB WE'RE WRITING FOR A SCOPE OF WORK FOR SOMEBODY TO COME AND BID ON.

THAT IS ONE MARKETING AGENCY THAT WOULD HAVE TO SERVE ALL

THREE -- >> MY PROBLEM -- AND I KNOW YOU HAVE GOT RFP AND YOU'VE GOT -- MY PROBLEM IS THAT AS A -- I DON'T KNOW WHAT THE WORD IS -- AS A CUSTOMER OF THE VCB, I FEEL LIKE THE ATTRACTIONS INDUSTRY AND MY ORGANIZATION HAS GREAT SERVICE, THAT IF I WANT TO CAUGHT AND TAKE THE MY STAFF OVER ANY MEMBER OF THAT TEAM AND I SAY I NEED TO UNDERSTAND SOMETHING I NEED YOUR HELP, CAN YOU HELP WITH THIS? IT IS NOT ALWAYS PERFECT WITH YOU IT IS GREAT SERVICE.

YOU'RE TALKING WITH ME ABOUT AT A TIME WHEN THE WORLD FEELS IFFY AND WRITING UP ANOTHER PERSON OR THIS RFP, THAT SCARES ME A BIT.

I LIKE THE COUNTY TO MAKE THE BETTS POSSIBLE CHOICE FOREALL OF US. I THINK WHAT WE HAVE IS WORKING REALLY REALLY WELL. I'M NOT ACCEPTING THE FOUNDATION OF WHAT YOU ARE SAYING. I DO THINK THERE'S A WAY IN THE CURRENT STRUCTURE TO MAKE IT MORE EFFICIENT AND INCENTIVIZE THE RELATIONSHIPS THAT YOU AND I TALK ABOUT WHERE YOU WANT EVERYBODY TALKING TOGETHER. I THINK ALL PEOPLE ARE WILLING WITHOUT GOING AND SAYING, LET'S BRING IN SOMEBOY NEW WITH A BRAND NEW STRUCTURE. THAT IS FRIGHTENING TO ME PERSONALLY AND FOR MY BUSINESS. I DON'T KNOW WHAT KIND OF ACCESS I HAVE TO THE NEW STRUCTURE AND THAT NEW FIRM.

ESPECIALLY DID IT GOES THROUGH GOVERNMENT.

AND I DON'T MEAN THAT TO BE AN INSULT, PLEASE.

I THINK GOVERNMENT HAS ITS ROLE. I JUST DON'T THINK THIS IS IT.

SO. >> SO JUST AS A REMINDER, IT ALL

GOES THROUGH GOVERNMENT. >> OTHER COMMENTS?

>> TARA -- >> SO IT ALL GOES THROUGH THE

GOVERNMENT NOW. >> THAT'S NOT WHAT I MEAN.

WHEN I GOT THE CALL UP AND I WANT THE SERVICE FROM THE ADVERTISING AGENCY FOR THE COUNTY OR I WANT TO ASK A QUESTION OR DON'T HAVE TO GO THROUGH A GOVERNMENT PROCESS.

AND I'M NOT TRYING TO INSULT GOVERNMENT.

GOVERNMENT IS GREAT. I'M NOT.

I'M HONESTLY NOW. I GET HOW IT WORKS NOW.

I'M SIMPLY SAYING THAT -- AND I DON'T REALLY HAVE A PROBLEM GOING OUT TO BID. BUT I THINK THAT WE NEED TO SAY IT IS WORKING REALLY REALLY WELL RIGHT NOW.

AND WE NEED TO ACKNOWLEDGE THAT. AND BE CAREFUL.

JUST BE CAREFUL HOW WE COULD IT. BECAUSE I WANT TO HAVE ACCESS AS -- IT IS REALLY A SMALL BUSINESS TO QUESTION AND COMMENTS AND THOUGHTS AND UNDERSTAND IT LIKE I HAVE SINCE I'VE BEEN HERE. SINCE THE VCB WAS CREATED. AND WELL, I KIND OF LIKE THAT. SO THAT'S JUST MY TWO SENSE.

>> SO, OKAY, SO I HEAR WHAT YOU ARE SAYING.

AND I UNDERSTAND WHAT YOU ARE SAYING.

HOWEVER, TO PUT THAT IN CONTEXT OF WHAT I AM SAYING.

SO WHAT I AM LOOKING TO DO IS I AM LOOKING TO WRITE AN RFP SCOPE THAT MEETS THE NEEDS OF THIS COUNTY'S TOUR RISM PROMOTIONAL EFFORTS THAT IS WHAT I AM CHARGED WITH AS MY JOB IN THIS CASE. SO I'M GOING TO TAKE WHAT YOU JUST SAID AND PUT IT INTO MY BOX.

AND SO WHAT I HEAR YOU SAYING IS THAT YOU FEEL THAT THERE ARE VALUES TO HAVING A CONSOLIDATED MARKETING EFFORT AND THAT IN THAT STRUCTURE OF THAT CONSOLIDATED MARKETING EFFORT, YOU WANT TO MAKE SURE THAT THAT THE CLIENT, WHICH OUR TOURISM STAKEHOLDER ACCOMMODATIONS ATTRACTIONS, HAVE THE SAME LEVEL OF ACCESS AND SERVICE THAT YOU RECEIVE TODAY UNDER THE VCB.

[01:35:07]

>> THAT -- VERY GOOD. >> COMMISSIONER WALDEN, DID YOU WANT TO JUMP IN? I KNOW YOU HAD YOUR LIGHT ON.

>> I WAS GOING TO MENTION, TARA CAN WE WORK THIS BACKWARDS.

>> YES, SURE. >> I DON'T KNOW IF THAT HAS TO BE A VCB COMMITTEE OR THIS BOARD CAN FORM A COMMITTEE THAT IS

GOING TO BE LEGAL. >> YOU CAN HAVE A COMMITTEE

COMPRISED OF WHO? >> THE ONE YOU HAD ON THIS

SPRING. >> OH.

>> YOU'RE WORKING GREAT. I THINK WE NEED THAT REGARDLESS.

>> YEAH, SO I DO TOO. AND YOU ALL CAN DISWITH ME AND THAT IS FINE. THAT IS REALLY MY RECOMMENDATION THAT THIS IS MY RECOMMENDATION COMING TO THE BOARD WITH.

TELL ME DO YOU WANT ONE MARKETING AGENCY, ONE, DO YOU WANT TEN? GREAT.

MY SUGGESTION IS REGARDLESS OF HOW YOU MOVE FORWARD WITH MARKETING AGENCIES AND MARKETING STRUCTURE, THAT YOU START THIS WORKING GROUP AND YOU HAVE THAT MARKETING AGENCY OR AGE AGENCIES -- AND, AGAIN, TODAY OUR MARKETING AGENCIES ARE VCB, THE CULTURAL COUNCIL AND THE CHAMBER OF COMMERCE.

WE HAVE THEM REGULARLY MEET AND INTERFACE WITH THIS GROUP OF FOLKS. BECAUSE WHILE I AGREE THERE ARE CERTAIN PEOPLE IN THE COMMUNITY WHO FEEL THAT THEIR VOICES ARE REPRESENTED VERY STRONGLY, THERE ARE OTHER PEOPLE IN THIS COMMUNITY, ATTRACTIONS, ACCOMMODATIONS, GEOGRAPHIC REGIONS, THAT DON'T FEEL THAT THEIR VOICE IS BEING WELL REPRESENTED IN OUR EFFORTS. AND THERE'S FRUSTRATION.

AND THERE'S ALSO JUST SOME DISSECRETARY.

SO YOU LOOK AT THE TOURISM DEPARTMENT.

I TRY TO BE IN CONTACT WITH EVERYBODY.

BUT YOU HAVE THE CULTURAL EVENTS DEPARTMENT FOCUSED ON THE TWO VENUES. PARKS IS REALLY FOCUSED ON SPORTS. VCB GENERAL LEISURE AND BUSINESS. YOU'VE GOT ALL OF THE DIFFERENT ENTITIES THEY'RE NOT REGULARLY COMING TOGETHER KIND OF COMMUNICATING AND COMMUNICATING WITH THE PEOPLE WHO ARE OUR VOICE. SO THIS BOARD CAN TAKE MY RECOMMENDATION OR LEAD MY RECOMMENDATION BUT IN THE WHOLE POWER POINT SLIDE THE ONLY THING I'M RECOMMENDING TO YOU, IS THAT YOU GIVE CONSIDERATION TO THE WORKING GROUP.

>> TARA, CAN I ASK ABOUT THE WORKING GROUP?

>> MM-HMM. >> DO YOU SEE THIS AS AN ADVISE OR ARE THEY -- WHAT'S T THE -- WHAT'S THE INPUT FROM THIS GROUP? IS IT JUST LISTENING? ? IS IT --

>> SO I'M CALLING IT A WORKING GROUP.

BECAUSE WE'VE GOT LOTS OF SUBCOMMITTEES AND AD HOC GROUPS.

THEY ALL HAVE A LOT OF LEGAL PARAMETERS THAT GO AROUND THEM.

BUT A WORKING GROUP IS PROBABLY THE MOST FLEXIBLE GROUP.

THE GROUP THAT COMES TOGETHER, DISCUSSING THINGS, RELEVANT TOPIC AND THINGS AT HAND. THAT HAS A DIRECT VOICE OR DIRECT HANDLE TO THE CONTRACTOR OR CONTRACTORS.

SO THAT IF ONE OF THE ISSUES IS WE DON'T FEEL LIKE OUR AREA OF TOWN IS BEING ADEQUATED REPRESENTED, WE WOULD REALLY LIKE TO EXPLORE THE POSSIBILITY TO DO THIS TYPE OF MARKETING TO BETTER PROMOTE OURSELVES, THEN THAT WOULD BE SOMETHING THAT THEY COULD ACTUALLY SIT DOWN AND DISCUSS WITH THE MARKETING GROUP. I WOULD SAY THIS ADVISORY, THAT MARKETING AGENCY HAS TO TAKE THAT INTO ADVISEMENT AND PROBABLY COME BACK IF THEY ARE GOING TO REGULARLY MEET WITH THIS GROUP AND EXPLAIN HOW THEY'RE ADDRESSING AND WORKING

TOWARDS THAT. >> HAVE YOU HAD DISCUSSIONS WITH

THE THREE KRSHTSDZ ABOUT THIS? >> I HAVE HAD DISCUSSIONS WITH A TON OF PEOPLE ABOUT THIS. WHEN I WAS ENVISIONING THIS OR WROTE THIS ON THE SLIDE, I WASN'T ACTUALLY TALKING ABOUT DOING IT TODAY. I THINK IT IS A GREAT IDEA.

AND IF WE WANT TO DO IT TODAY, I THINK THAT IS FANTASTIC AND IF THAT IS THE CASE, I CAN TALK TO OUR CONTRACTORS.

BUT, NO, I WAS TALKING ABOUT IMPLEMENTING THIS AS PART OF THE MOVING FORWARD OCTOBER 1, 2023 IN THE NEW CONTRACTS.

OUR EXISTING CONTRACTS DO HAVE REQUIREMENTS FOR WORKSHOPS.

THY HAVE TO DO A COUPLE OF WORKSHOPS EACH YEAR.

I THINK A LOT OF YOU ATTENDED THEM.

THE TOUR RISM INPUT WORKSHOPS. THEY WERE COLLABORATIVE THIS YEAR WITH THE CULTURAL COUNCIL AND THE VCB.

THEY GOT TOGETHER. WE HAD ONE AT CASA MONICA AND ONE AT PONTE VEDRA AND THE CLUB. THEY'VE GOT REQUIREMENTS TO COORDINATE WITH THE GREATER COMMUNITY AND COORDINATE WITH YOU ALL, THE TDC. BUT THIS WOULD BE A MODIFICATION TO THE EXISTING CONTRACTS TO PUT THIS IN THERE.

>> I WOULD LIKE TO KNOW MORE ABOUT THE ADVANTAGES AND DISADVANTAGES. BECAUSE YOU SAID EACH THING THAT YOU PROPOSED HAD ITS ADVANTAGES AND DISADVANTAGES.

I REALLY LIKE THE IDEA OF I -- I WILL ALWAYS FALL TO THE SIDE OF MORE INPUT FROM THE COMMUNITY. SO I'D LIKE TO HEAR MORE ABOUT

[01:40:07]

>> THIS I SEE AS LARGELY ADVANTAGES.

THE DISADVANTAGE IS IT IS ANOTHER MEETING AND IT TAKES PEOPLE'S TIME. THAT IS REALLY THE DISADVANTAGE.

THERE'S NOT REALLY ANY OTHER DISADVANTAGE OF GIVING PEOPLE AN OPPORTUNITY TO GET TOGETHER IN A ROOM AND DISCUSS A PRODUCT OTHER THAN TIME. I THINK THERE'S A LOT OF ADVANTAGES TO THIS. THAT'S WHY I SAID IT REALLY TRULY IS MY STAFF RECOMMNDATION TO YOU ALL.

AGAIN I WAS INTENDING IT AS PART OF THE NEXT CONTRACT CYCLE.

BUT I DO GENUINELY THINK IT IS A GOOD IDEA.

SO IF YOU WANT TO DO IT NOW, I'M SUPPORTIVE OF THAT AS WELL AND

WILL HELP YOU DO IT. >> I WILL SAY THAT I DON'T -- I DON'T THINK THAT WORKSHOPS, ACCORDING TO THE CONTRACTOR, OR ANY SUBSTITUTE FOR ANYTHING LIKE THIS, AND I LIKE THE IDEA VERY MUCH. BUT I ALSO WANT TO COME BACK TO SOMETHING THAT YOU ARE SAID EARLY ON THAT KIND OF GOT SKIMMED OVER. AND IT IS ME AS AN ELECTED OFFICIAL, I LISTEN TO THE COMMUNITY, SAY, YOU KNOW, WE'RE BEING OVERRUN WITH TOURISTS. WE'RE WEARY.

WE HAVE FATIGUE. WE HAVE TOO MUCH GROWTH.

YOU KNOW, JUST TOO MUCH TRAFFIC AND, YOU KNOW, ALL OF THE PROBLEMS THAT EXIST. THERE ARE COSTS ASSOCIATED WITH TOURISM ALL KINDS OF COSTS, NOT JUST FINANCIAL COSTS, THERE'S QUALITY OF LIFE COSTS TOO. SO IT MAKES ME THINK HOW DO WE -- WHAT IS THE BEST CHOICE, HOW DO WE GET TO A SCENARIO WHERE NOT ONLY YOU HAVE AN EFFICIENT SYSTEM LIKE YOU SAY, NO DUPLICATION OF SERVICES, WHICH IS A BIG NO, NO IN GOVERNMENT. WE ALL KNOW THAT.

BUT HOW DO WE GET TO THE HIGH SPEND, HIGH QUALITY, AS YOU SAY, VISITOR VERSUS THE QUANTITY VISITOR, WHICH IS CALLED OVERTOURRISM AND MASS TOURISM? I THINK THAT WHATEVER OPTIONS THAT WE CHOOSE, WE, AS FAR AS STAYING WITH ONE CONTRACTOR FOR ALL OF ITS FAULTS VERSUS THREE OR TWO OR HOWEVER STRUCTURE YOU WANT TO DO IT. THAT TO ME IS THE MOST IMPORTANT THING THAT WE NEED TO FOCUS ON WHERE WE'RE GOING WITH --

>> SO MY ANSWER TO THAT IS WHAT WE DO -- AGAIN, I AM THE COUNTY.

BACK TO THIS, I AM THE COUNTY. SO WHAT I DO IS I SAY, THIS IS WHAT I WANT. SO HOW WOULD I COUNTY DO THAT, I PUT OUT A SOLICITATION I'M A CONTRACTOR LOOKING FOR CONTRACTORS, BIDS HOW YOU, MARKETING AGENCY, ARE GOING TO PROMOTE A QUALITY TOURIST, NOT A QUANTITY TOURIST.

THAT'S HOW I WOULD DO IT, I, THE COUNTY.

AS FAR AS IF I WAS THE MARKETING AGENCY, THERE'S A VARIETY OF WAYS YOU CAN DO THAT AND EVERYBODY HAS THEIR OPINION OF WHAT IS BEST TO DO THAT. BUT FROM A GOVERNMENT PERSPECTIVE, WHAT GOVERNMENT DOES IS WE TELL THEM WHAT WE WANT LET THEM PICK IN THE ONE WE BELIEVE THE MOST OR THINK THE HIGHEST OF AND GOT THE MOST POINTS.

THAT'S KIND OF HOW WE GO ABOUT THAT.

EN EN.

>> AND THAT IS HOW WE APPROACH AS AN ELECTED OFFICIAL I SET POLICY. AND I SAY THIS IS THE DIRECTION I'M GOING IN. THAT'S WHAT I'M COMFORTABLE DO DOING.

WHATEVER WE PLAN TO DO, WE NEED TO BE CLEAR THIS IS WHERE WE'RE

GOING. >> AGREED.

>> AND THE MORE -- AND I BELIEVE THAT THAT COMMITTEE WILL HELP US

GET THERE. >> SO THE HOW, I PUT A QUESTION MARK THERE, BUT I HAVE BEEN TALKING ABOUT THIS A LOT NOW, AND I'VE GOTTEN LITTLE PUSH BACK.

SO I PUT A QUESTION MARK BEHIND THE HOW, BUT LET'S TURN THE CONVERSATION TO THAT. IS THERE ANYBODY WHO TAKES OFFENSE WITH OR HAS ISSUE WITH, CONCERN, ANY SORT OF NEGATIVE WHATSOEVER ABOUT THAT HOW UP THERE THAT WE REALLY WANT TO FOCUS ON UTILIZING OUR TOURISM MARKETING FUNDS, HOWEVER WE GO ABOUT DOING THAT, BUT WE WANT TO FOCUS ON USING OUR MARKETING FUNDS TO PROMOTE QUALITY OVERNIGHT TOURIST TO PROMOTE THE GREATEST ECONOMIC TOURISM. PURSUE QUALITY BASED APPROACH TO TOURISM MARKETING NOT A QUANTITY BASED APPROACH.

>> DO YOU HAVE A DEFINITION OF THE QUALITY HIGH SPENT OVERNIGHT TOURIST OVERNIGHT TOURIST? THAT TELLS ME -- I DON'T KNOW -- I'LL LET YOU ANSWER THAT QUESTION.

BUT I HEAR OVERNIGHT, OF COURSE I'M HAPPY ABOUT THAT.

BUT WE HAVE A TREMENDOUS NUMBER OF DAY VISITORS HERE.

ARE YOU SAYING YOU WANT TO EXCLUDE THEM? A LOT OF DAY VISITORS COME TO ST. JOHN'S COUNTY.

[01:45:04]

>> YES. SO I'M SPECIFICALLY --

>> I'M MORE CONCERNED ABOUT THE QUALITY HIGH SPEND OVERNIGHT

TOURISTS. >> SO OVERNIGHT TOURISTS, YES,

I'M -- >> THAT IS CLEAR --

>> THAT'S WHAT MY MONEY IS FOR. I'M HERE TO DRIVE HEADS AND BEDS, ME, THE COUNTY, ME THE TDD, ME THE OMINOUS VOICE HERE, IS I AM ONLY LOOKING FOR AND I'M ONLY CONCERNED WITH AND ONLY USING MY MONEY TO DRIVE THAT OVERNIGHT MARKET OF HEADS AND BEDS. THE OTHER PEOPLE WHO COME ARE LIKE ANCILLARY BUSINESS. AND DO A LOT OF THINGS SPEND NT- MONEY, BUY THINGS TO EAT, DRINK, SOUVENIRS, THAT IS GREAT.

BUT BED TAX MONEY IS SPECIFICALLY GEARED TOWARDS THAT OVERNIGHT STAY. SO THAT'S WHAT MY MONEY IS

FOCUSED ON. >> I CAN DEBATE THAT --

>> THAT'S STATUTORY. THAT'S THE BOTTOM LINE.

>> YOU ARE SAID YOU COULD DEBATE THAT.

LET'S GO AHEAD AND DEBATE IT THAT'S WHAT WE'RE HERE FOR.

>> WE CAN'T DEBATE IT. THAT'S WHAT TDD IS DOING IS

DRIVING THE HEADS AND BEDS. >> I WAS GOING TO SAY THERE'S NO DEBATE. I'M AGREEING WITH YOU ON THAT.

YOU'RE COLLECTING BED TAX TO PROMOTE TOURISM RISM FOR BEDAX.

>> THAT'S RIGHT. >> THE WHOLE CONCEPT HERE.

WE'RE NOT SENDING OUT BUY ONE GET ONE FREE PIZZA SLICES ON GEORGE STREET WITH COLLECTION TAX DOLLARS RIGHT.

>> I HOPE NOT. >> WE ALL KNOW AND I'LL USE THE AMPHITHEATER THAT IT IS A TREMENDOUS BOOST FOR THE LOCALS.

BED TAX HELPS TO BUILD, HELPS TO BUILD AND PAY FOR THAT FACILITY.

YET WE AS LOCALS HAVE ENJOYED THAT TREMENDOUSLY.

THAT'S A BENEFIT TO US. IT IS A BY PRODUCT.

SO WHEN YOU ADVERTISE AND YOU BRING HIGH END, HIGH SPENDERS OF BY PRODUCT IS YOU ARE GOING TO GET SOME DAY --

>> IT IS. IT IS A BY PRODUCT.

BUT IT IS NOT WHO WE'RE PURSUING.

THEY'RE GOING TO COME BECAUSE IF WE'RE SAYING WE'RE AWESOME, WHICH IS WHAT WE'RE SAYING, WE'RE AWESOME, COME VACATION HERE, EVERYBODY WHO CAN DRIVE HERE AND BE HERE JUST FOR THE DAY, THEY'RE AWESOME, WE SHOULD COME DOWN THERE AND DRINK THEIR FOOD AND HANG ON THEIR BEACHES AND CHECK OUT THEIR COOL THINGS SO YEAH, THEY'RE GOING TO COME. BUT WE SHOULDN'T BE -- WE CAN'T BE TARGETING THEM. WE HAVE TO BE TARGETING OVERNIGHT STAYS. OVERNIGHT VISITORS.

AGAIN, THAT TIES BACK TO STATUE. SO WE'RE NOT CHECKING I.D.'S AT THE ENTRANCE TO ST. JOHN'S COUNTY AND SAYING, YOU KNOW, YOU ARE FROM THE NEIGHBORING COUNTY. ARE YOU GOING TO STAY THE NIGHT? CAN YOU SHOW US YOUR RESERVATION? GO AWAY IF YOU ARE NOT. BUT WE'RE SUPPOSED TO BE TARGETING THE OVERNIGHT TOURIST

S. >> COMING BACK TO MY OVERNIGHT QUESTION. THE DEFINITION OF A QUALITY OF -- LEAVE THE OVERNIGHT. QUALITY HIGH END TOURIST.

>> CAN I JUMP IN? I'M SORRY.

JUST INTERRUPT FOR A MINUTE. WHAT I HAVE ALWAYS UNDERSTOOD, THE HIGH QUALITY SPENDER IS THE HERITAGE TOURIST SPENDER.

WE'VE GOTTEN AWAY FROM THAT TERM AND WE HEARD THE WORD IT HAS BEEN SUBSTITUTE CULTURAL TOURIST HAS BEEN SUBSTITUTED.

B BUT THEY SPEND MORE WHEN THEY COME AND THEY STAY LONGER IN THE BEDS.

THAT IS THE HIGH QUALITIED OVER N OVERNIGHT TOURIST. VRNLTS SO THEY SPEND MORE AND STAY LONGER. THAT WOULD BE A GOOD START.

>> AND ARE WE SAYING THAT TO THE EXCLUSION OF OTHERS WHO CAN'T SPEND MORE OR CAN'T STAY MORE NIGHTS?

>> SO WHAT WE'RE SAYING IS WE NEED TO -- NO WE'RE NOT EXCLUDING ANYBODY. WE'RE USING OUR MONEY TO TARGET THE BIGGEST ECONOMIC IMPACT FROM TOURISM.

THAT'S WHAT WE'RE CHARGED WITH. THAT IS WHAT THIS MONEY IS FOR.

IT IS FOR GETTING ECONOMIC IMPACT IN TERMS OF OVER OVERNIGHT -- WE SPECIFICALLY QUA QUANTIFY THIS BY OVERNIGHT BED TAX COLLECTIONS.

WE'RE NOT QUANTITY TYING BY THE AMOUNT OF MONEY THEY SPEND IN RESTAURANTS AND AT ATTRACTIONS. ALL OF THAT IS KIND OF LUMPED TOGETHER. THEORETICALLY IF YOU HAVE THE MONEY TO COME AND STAY FOR AN EXTENDED PERIOD OF TIME AT A NICE OVERNIGHT ACCOMODATION, YOU HAVE THE MONEY AND ARE SPENDING IT IN OUR RESTAURANTS AND AT OUR ATTRACTIONS AND OUR SOUVENIR STORES BUT WE'RE NOT TRACKING IT THAT WAY.

SO THE CHARGE OF THIS MONEY IS ECONOMIC IMPACT FROM TOURISM.

SO CERTAINLY WE'RE NOT GOING TO AND WE CAN'T AND WE PROBABLY SHOULDN'T EXCLUDE ANYBODY. BUT WHAT WE'RE DOING IS WE'RE TARGETING THOSE PEOPLE WHO HAVE THE MONEY TO TRAVEL, ARE INTERESTED IN TRAVELLING, AND SPENDING THEIR MONEY WHEN THEY'RE IN THEIR DESTINATION AND THE QUALITY PART, I AGREE, WITH VICE MAYOR, IS REFERRING TO THE LENGTH OF STAY.

SO WE'RE NOT A QUALITY TOURIST DOESN'T NECESSARILY COME DOWN AND SPEND ONE NIGHT. THEY MAY THAT DOESN'T MAKE THEM NOT QUALITY. BUT A QUALITY TOURIST NOT MAKING

[01:50:03]

SPEND MORE MONEY. GO OUT TO DINNER AND BUY THE BOTTLE OF WINE OUT THERE, AND GET THE SOUVENIR IF LUCKY PICKING UP A NICE PIECE OF ART IN ART GALLERIES DOWNTOWN.

THAT'S THAT. THE QUALITY, THE STAY, THE HIGH SPEND HOW MUCH MONEY THEY'RE DROPPING IN THE DESTINATION.

AND TOURISTS IMPLIES THAT THEY'RE OUTSIDE FROM ST. JOHN'S

COUNTY. >> I HAVE A QUESTION, WHERE DOES THE DEMOGRAPHICS AND SOCIOGRAPHICS.

THAT KIND OF RESEARCH. WHERE DOES THAT LIVE IN YOUR BREAK OUT OF SERVICES. BECAUSE IN ORDER TO DO WHAT YOU'RE TALKING ABOUT. AND I THINK WE'VE BEEN DOING IT PRETTY WELL OR AT LEAST TALKING ABOUT IT FOR MANY YEARS NOW, WHERE DOES THAT YOU LIVE IN YOUR -- THE WAY THAT YOU BROKE THE SERVICES DOWN. WHO DOES THE DEMOGRAPHICS AND SOCIOGRAPHICS ON THE TARGET MARKETS?

>> WHO DOES THEM? SO WE PURCHASE A VARIETY OF DATA. IS THAT WHAT YOU'RE ASKING, WHO

PURCHASES THE DATA? >> YEAH, WHO COLLECTS THE DATA WHO IS LOOKING AT IT AND GIVING THE FEEDBACK TO THE AGENCY, WHERE DOES THAT LIVE. YOU HAVE IT BROKEN DOWN IN CORE SERVICES AND DATABASE MANAGEMENT IN THERE.

BUT IT SEEMS LIKE THAT THAT HAS TO INFORM THE ADVERTISING CREATIVE. SO I'M TRYING TO FIGURE OUT

WHERE IT LIVES. >> SO, AGAIN, THE COUNTY OWNS ALL OF THE STUFF. SO IT IS ALL COUNTY.

AND SO THE WAY THAT WE DO IT NOW, IS THAT I PURCHASE SOME OF IT -- AND THEN WE SHARE IT. WHERE DOES IT LIVE? WELL, I THINK THAT DEPENDS ON HOW WE WANT TO SPLIT UP THE MONEY. DO WE WANT I WANT PART OF THE TOURISM BUREAU OF SERVICES. THAT IS FIND.

INCIDENT CAN LIVE THERE. REGARDLESS IT ALL GETS SHARED AND ALL FALLS UNDER IT BELONGS TO THE COUNTY.

AND WE WANT TO READILY SHARE IT WITH EVERYBODY.

BECAUSE EVERYBODY WE CAN BECAUSE IT IS IMPORTANT AND IT SHOULD

DRIVE OUR DECISIONS. >> I AGREE WITH YOU FOR SURE.

I JUST DIDN'T UNDERSTOOD WHERE -- HOW IT WOULD BE ADMINISTERED UNDER THIS NEW SYSTEM.

BECAUSE I THINK THE SHARING IS WORKING PRETTY WELL RIGHT NOW.

>> ISN'T IT? >> YEAH.

CURRENTLY WE BUY IT I -- I, THE COUNTY, BUY A VARIETY OF DIRECT PURCHASES AND THROUGH CONTRACTORS AND THEN COLLECTIVE LY I GUESS I SHARE IT EITHER WITH THE VCB OR THE COUNCIL OR WITH ME BUT IT IS COLLECTIVELY SHARED.

WHERE EXACTLY THAT WOULD SIT WE CAN DECIDE THAT NAPOLEON BONAPARTE BROWARD OR LATER BUT I THINK MORE OR LESS WOULD STAY

THE SAME -- >> WHEN WAS THE LAST TIME THAT WAS SHARED I'M PRETTY SURE I KNEW AND DON'T REMEMBER IT.

>> THE VCB PURCHASES MULTIPLE DATAS THAT ARE PURCHASED MONTHLY. THE ENTITIES SHARE THE DATA WITH THE VCB. DEPENDING NOT ALL OF THE INFORMATION CAN BE READILY SHARED WITH THE WORLD.

BUT THE VCB SHARES IT WITH ME MONTHLY.

A LOT OF THAT IS CONFIDENTIAL. AND SO WE CAN'T TURN AROUND AND SHARE IT TO EVERYBODY. BUT IT IS USED TO DRIVE THE MARKETING DECISIONS KIND OF INTERNALLY.

WE SHARE WITH YOU ALL AND SOME WE KEEP INTERNAL BECAUSE WE ARE

REQUIRED TO BY THE CONTRACTS. >> TARA, I WORRY THE QUALITY AND HIGH PRICE TOURISM SEEMS TO ME THAT IT WOULD ELIMINATE THE CHAMBER OF COMMERCE. THAT IS NOT YOUR INTENT, IS IT?

>> WHY WOULD IT ELIMINATE THE CHAMBER OF COMMERCE?

>> QUALITY OVERNIGHT STAYS, THAT LANGUAGE SEEMS TO ME THAT THE FOCUS OF THE CHAMBER OF COMMERCE IS QUITE DIFFERENT AND QUITE MORE EXPANSIVE THAN QUALITY OVERNIGHT STAYS.

I DON'T THINK THAT IS THE INTENT THAT WE INTEND TO ELIMINATE THE CHAMBERS ROLE IN ALL OF THIS. WHEN WE LOOKED AT THE CHAMBER RESPONSIBILITIES -- THAT'S A DIFFERENT MATTER BUT --

>> THE CHAMBER. I WOULD SAY NO.

I DON'T THINK IT IS EXCLUDING THEM AT ALL.

THE CHAMBER HAS CHAMBER FUNCTIONS.

BUT THAT'S NOT WHAT WE'RE -- THAT IS NOT WHAT I, AM CONTRACTING WITH THE CHAMBER FOR.

I CONTRACTS WITH THE CHAMBER FOR TWO THINGS.

CONTRACT WITH THE CHAMBER TO RUN A PONTE VEDRA INFORMATION CENTER. I WOULD ARGUE THAT A VISITOR INFORMATION CENTER IS IMPORTANT TO A QUALITY HIGH SPEND OVERNIGHT TOURIST. I THINK THE INFORMATION CENTERS WE NEED. WHETHER IN PUNT PUNT OR NOT, I THINK THEY NEED THEM IN GENERAL. AND THEN I CONTRACT WITH THE CHAMBER FOR THAT. A FEW YEARS AGO THEY CAME TO YOU ALL AND SAID THEY WANT TO DEVELOP A BRAND FOR PUNT PUNTED AND -- PROMOTES THE LARGE ECO-TOURISM BASED UP THERE IN

[01:55:07]

BUT THEY'VE TRIED TO MAKE IT A VERY HIGH END PRODUCT.

A LUXURY PRODUCT. >> BUT THEIR FOCUS IS ON BUSINESS. NOT NECESSARILY HOTEL BUSINESS.

IT SEEMS TO ME IF OUR MISSION IS HIGH QUALITY OVERNIGHT STAYS.

>> AGAIN, I'M NOT CONTRACTING WITH THE CHAMBER FOR TH THEIR -- THEY COULD BE SELLING GREEN BIGS WITH PURPLE POLKA DOTS ON THE SIDE THAT'S FINE. WHATEVER THEY'RE DOING ON THE SIDE. ALL I'M DOING THE VISITOR INFORMATION IN PUNT PUNT AND THE PONTE VEDRA BRAND.

ALL OF THE OTHER STUFF THAT THE CHAMBER DOES, I'M NOTPAKE FOR

WITH THE DOLLARS, ONLY THE. >> CAN WE SAY YOUR MISSION IS

HEADS ON BEDS -- >> WE SAID THAT TO THEM.

WHEN ISABEL CAME A FEW YEARS AGO AND PRESENTED HIS TO ALL, THREE OR FOUR YEARS AGO, THAT WAS PART OF WHAT SHE PRESENTED YES THIS BOARD SAID WE LIKE THAT MOVE FORWARD WITH THAT PROJECT.

SO, YES, THAT IS I, IF WE GO BACK TO ME AND I'M EVERYBODY, I'VE TOLD HER THAT AND THAT'S WHAT I'M WORKING TOWARDS.

>> THAT ANSWERS. THANK YOU.

>> TARA, I COME BACK TO YOU ASKED US ALL IF THOSE WORDS UP THERE MIGHT TAKE EXCEPTION OR BE OFFENDED.

AND WE SAT HERE A COUPLE HOURS AGO TALKING ABOUT DIVERSITY.

DIVERSITY ON THIS BOARD. DI DIVERSITY IN THE COMMUNITY. AND I DON'T SEE THAT.

MAYBE I'M MISSING SOMETHING. BUT I GET THE FEELING WE'RE NOT INTERESTED IN DIVERSITY. WE'RE ALL INTERESTED IN PEOPLE HAVING MONEY. AND YOU CAN BE DIVERSE AND HAVE MONEY AND -- YOU KNOW, IT JUST COMES ACROSS THE WAY THAT IS

WORDED IT JUST COMES ACROSS -- >> OKAY.

BUT, AGAIN, SO WE'RE USING OFFERRISM DEVELOPMENT TAX DOLLARS THAT ARE ALLOWED TO BE LEVEED AND OVERSEEN BY THE FLORIDA STATUTE. THE FLORIDA STATUTE DOES NOT GIVE HEED DANCE TO ANYTHING OTHER THAN ECONOMIC IMPACT.

HOW YOU GO ABOUT IMPLEMENTING THE STATEMENT IS ARE YOU DOING IT IN DIVERSE WAY OR EXCLUDING SEGMENTS OF THE COMMUNITY.

I WOULD SAY THERE IS NO -- LET ME SAY BUCKET BECAUSE I LIKE BUCKET. THERE'S NO BUCKET OF SOCIETY OF THAT IS EXCLUDED FROM HIGH SPEND OVERNIGHT TOURIST.

IF YOU GIVE ME AN ETHNIC GROUP OR ORIENTATION OR WHATEVER REGION OF THE COUNTRY I CAN FIND YOU A WAY TO PURSUE A HIGH END QUALITY TOURIST THERE. THAT IS MINDFUL OF THE FACT THAT IF WE WANT A DIVERSE TOURISM POPULATION, WHICH WE SHOULD, HOW DO WE GO ABOUT PURSUING HIGH SPEND TOURISTS FROM ALL OF THOSE DIFFERENT WALKS OF LIFE. BUT AT THE END OF THE DAY, WHAT WE'RE DOING IS PURSUING ECONOMIC IMPACT AND WE NEED TO BE MINDFUL TO BE DIVERSE IN THE WAY WE GO ABOUT PURSUING AND IMPLEMENTING

THAT OBJECTIVE OR THAT GOAL. >> TARA, I'M SORRY, CAN I ASK YOU TO GO BACKWARDS ON THE STAKEHOLDER LIST.

>> YES. >> I THINK THIS FEELS GOOD, DOESN'T THIS ALREADY EXIST IN SOME FORM THE CULTURAL COUNCIL AND VCB ALREADY OPEN FOR THEM TO COME TO THEIR HEARING AND HEAR WHAT THEY'RE TALKING ABOUT AND WHAT INITIATIVES ARE THERE.

DON'T THEY ASK FOR INPUT ALREADY AT THE MEETINGS ALREADY?

>> IT IS A DIFFERENT STRUCTURE. THIS IS A WORKING GROUP THAT IS ADVISORY TO THOSE ORGANIZATIONS. WHEREAS THOSE ARTICLES OF ORGANIZATION S CURRENTLY HAVE A BOARD ADVISING THEIR STAFF AND EXTENDING AN INVITATION FOR PEOPLE TO PARTICIPATE.

IT IS A DIFFERENT STRUCTURE. AND IT PROVIDES A DIFFERENT LEVEL OF OF ACCOUNTABILITY I GUESS AND INPUT THE WAY YOU DO IT. SO AT THE MOMENT, IF I WAS TO GO -- IF YOU LOOK AT THE BOARD OF THESE ORGANIZATIONS AND ACTUALLY THINKING ABOUT THE BOARD OF THE VCB I'M NOT SURE OF THE CHAMBER AND THE CULTURAL COUNCIL TO BE HONEST.

I ANY WHEN WE HAVE A REPRESENTATIVE FROM THE COUNTY OR A REPRESENTATIVE FROM THE CITY OR THE CHAMBER OF COMMERCE, THEY ARE EX-OFFICIOS AND ALMOST THERE AS AN ADVISORY TO THAT BOARD. WHO IS THEN ADVISING THE STAFF AND THE PRODUCT. THIS ACTUALLY PUTS THE

[02:00:06]

IT IS INCLUSIVE SO IT INCLUDES ALL OF THE SEPARATE ORGANIZATIONS. SO WE CURRENTLY HAVE THE VCB BOARD, SILOED, AND CHAMBER OF COMMERCE WHICH A LITTLE BIT SILOED AND THE CAN YOU REMEMBERTURAL BOARD, WHERE IT IS A LITTLE SILOED IT PUTS EVERYBODY ON ALL COLLECTIVELY TALKING TO THAT MARKET AGENCY OR AGENCIES AS OPPOSED TO THEM ALL OPERATING INDEPENDENTLY WITH THEIR DIFFERENT KIND OF BOARDS

AND ADVISORY GROUPS. >> SO YOU HAVE -- I'M SORRY, JOE, JUST ONE SECOND. SO YOU HAVE THE BOARD OR THE CULTURAL COUNCIL A VOLUNTARY BOARD AND ADVISE.

AND IT SHOULD HAVE A REPRESENTATIVE FROM EACH STAKEHOLDER ALREADY, ISN'T THIS DUPLICATING WHAT THAT ALREADY

DOES? >> NO.

SO I GUESS THAT'S WHAT I'M TRYING TO EXPLAIN AND MY APOLOGIES, I'M DOING IT POORLY. SO THE WAY THAT THIS IS SET UP, I AM THE COUNTY. RIGHT? AND I'M TARA. I'M ALSO MY TOURISM DIRECTOR BUT I'M ALSO THE COUNTY AS A WHOLE. I HAVE ONE CONTRACT.

I'M JUST GOING TO LOOK AT ONE FOR SIMPLICITY, IT MAKES IT EASIER. I HAVE ONE CONTRACT FOR MARKETING WITH AN AGENCY WHO PROVIDES ME A VARIETY OF SERVICES, MARKETING SERVICES. I AM REVIEWING THEIR PROMOTION PLAN EACH YEAR AND GIVING THEM THE APPROVAL TO MOVE FORWARD WITH THESE HIGH LEVEL OBJECTIVE S AND THINGS TO ACCOMPLISH.

THEY, MY MARKETING AGENCY, THEN GOES BACK AND AS PART OF THEIR ORGANIZATION, THE WAY THEIR ORGANIZATION OPERATES, THEY HAVE A BOARD THAT MEETS TOGETHER AND THEY DISCUSS HOW THEY'RE GOING TO DO WHAT I, THE COUNTY WANT THEM TO DO.

RIGHT? THAT'S OUR CURRENT STRUCTURE.

IN A VERY SIMPLISTIC WAY. THIS CHANGES THAT STRUCTURE IN THE SENSE THAT I AM STILL THE COUNTY AND I STILL APPROVE A PROMO PROMOTIONS PLAN, BUT WHAT I'M SAYING IS, AFTER I APPROVED MY PROMOTIONS PLAN, MARKETING AGENCY, I WANT YOU TO WORK WITH THIS WORKING GROUP, ON HOW YOU ARE GOING TO IMPLEMENT THOSE DETAILS OF MY PLAN THAT I HAVE APPROVED. AND SO IT CHANGES THE DYNAMICS OF THAT RELATIONSHIP IS WHAT IT DOES.

IT BRINGS THAT VISITOR INFORMATION MENT OF THIS GROUP OF PEOPLE I GUESS UP A LEVEL IS HOW YOU WOULD SAY IT AND IT MAKES IT MORE OF A -- THIS IS WHO THOSE AGENCIES ARE WORKING WITH -- AS OPPOSED TO INTERNALLY WITHIN THEIR AGENCY, THEY'RE

GETTING INPUT FROM THESE GROUPS. >> I WOULD I THINK, IF WE'RE GOING TO CONTINUE TO TALK ABOUT THAT GROUP, YOU SHOULD PROVIDE US WITH A DRAFT OF A JOB DESCRIPTION, IF YOU WILL, A ROLE. WHAT IS IT THAT THEY WILL BE EXPECTED TO DO THAT WE CAN READ AND LOOK AT AND TRY TO ANALYZE WHETHER THERE'S DUPLICATION? THOSE OTHER ORGANIZATIONS THAT YOU MENTIONED THAT HAVE VOICE, THEY'RE REALLY NOT ADVISE BOARDS. THEY'RE POLICY MAKING BOARDS.

WHERE THIS, YOU ARE TALKING ABOUT AN ADVISE BOARD.

SO YOU HAVE AN ADVISORY BOARD OVER HERE, BUT YOU HAVE A POLICY MAKING BOARD OVER HERE WITH THE CULTURAL COUNCIL, THE VCB AND THE CLAIMER ABOUT, HOW IS THIS ALL GOING TO WORK TOGETHER, WITHOUT DUPLICATING AND WITHOUT CONFLICT?

>> I THINK ONE OF THE BIG DIFF DIFFERENCES IS THIS BOARD WOULD BE A COUNTY BOARD.

THE VCB IS NOT AN ADVISORY BOARD TO THE COUNTY.

THE CULTURAL BOARD IS NOT AN ADVISORY BOARD TO THE COUNTY.

THEY'RE NOT SET UP BY THE COUNTY COMMISSION.

THEY'RE NOT AN ADVISORY BOARD. OTHER COUNTY COMMISSION OR OF US. THEY'RE AN ADVISORY BOARD SET UP OF THEIR STRUCTURE TO THEIR OWN ORGANIZATION AND THEIR MARKETING

TEAM. >> SO PAUL, YOU ARE SAYING THAT THEY WOULD NOT COME TO THIS GROUP AND WE WOULD BE OUT OF

THAT? >> NO.

THIS WOULD HAVE TO ANSWER THE WAY TARA HAS IT WOULD COME HERE.

BUT WE'RE NOT DOING DAY TO DAY LOOKING AT WHAT OUR ADVERTISING IS. THAT'S NOT WHAT OUR FUNCTION IS.

>> THAT'S RIGHT. >> I MEAN, WE -- THE ANXIOUS SOME OF YOU ALL, HAVE THE VCB THE CULTURAL COUNCIL CAN CERTAINLY BID ONE, TWO OR THREE. THEY BID ON IT.

IF THEY'RE THE LOWEST BIDDER, RATED ON THE QUALITY OF WORK THEY ALREADY HAVE, OF COURSE, IS TO WHETHER THEY WOULD GET THE BID. WE AS A GOVERNMENT HAVE TO PUT IT OUT INTO BID TO MAKE SURE WE'RE GETTING THE BEST ACTION FOR OUR DOLLARS. YOU KNOW, ABOUT YOUR QUESTION CONCERNING ABOUT OTHER CONTRACTS THEY HAVE, IT -- SIMPLIFIED NO

[02:05:03]

IF YOU LET THEM GO AT THE END OF THE YEAR WHEN YOUR CONTRACT EXPIRES, YOU DON'T CARE WHETHER HE HAS JOHN DEERE FOR TRACTORS

OR -- >> I CAN'T LET MY WIFE ROBIN GO.

>> I DON'T KNOW MUCH ABOUT GRASS.

BUT YOU KNOW WHAT I MEAN? THEY HAVE THEIR OWN CONTRACTS.

THEY ARE A SEPARATE ENTITY THAT THEY HAVE HIRED OR CONTRACTED WITH. NO DIFFERENT -- AND THIS SIMPLIFIES NO DIFFERENT WHAT WE HAVE MOWING CREWS FOR THE COUNTY WOULD CONTRACT WITH. WE HAVE PEOPLE THAT WE DO OUR ENGINEERING THAT WE CONTRACT WITH.

THEY HAVE A -- WE GO OUT EVERY YEAR FOR AN RFP FORM.

AND THEY WOULD HIRE THOSE COMPANIES TO WORK FOR THE

COUNTY. >> I AM JUST WORRIED WE'RE GOING TO CIRCUMVENT THE FUNCTION AND TURN IT OVER TO THE VCB --

>> NO, I DON'T THINK -- >> TARA YOU MUST BE EXHAUSTED NOW. BUT I HAVE A HUNCH THAT I SEE THAT CHRISTINA IS HERE WITH BARBARA AND RICHARD IS HERE WITH SUSAN, DO YOU THINK WE OUGHT TO GET THEIR INPUT ON THIS?

OR IS THIS NOT THE TIME? >> I DON'T.

I DON'T THINK WE CAN GET THEIR INPUT ON THIS.

SO IF THEY INTEND TO BID, WHICH I KNOW THEY DO, WITH 100% CERTAINTY, ON ANY OF THE THINGS THAT WE HAVE TALKED ABOUT ON THIS SCREEN, WE CANNOT GET THEIR INPUT INTO HOW THE SCOPE OF SERVICES IS GOING TO LOOK. THAT IS A CONFLICT OF INTEREST.

IT IS AN ETHICS ISSUE. AND IT DISQUALIFIES THEM FROM BEING ABLE TO BID. SO WE CAN'T BRING THEM UP HERE AND ASK THEM WHAT DO THEY THINK ABOUT THESE THINGS.

YOU CAN CERTAINLY BRING THEM UP HERE AND ASK THEM WHAT THEY THINK ABOUT THE WORKING GROUP. THAT IS FINE.

BUT WE CAN'T ONE MARKETING CONTRACT VERSUS THREE MARKETING CONTRACTORS WHAT DO THEY THINK ABOUT THE SCOPE OR COULD BE INCLUDED IN THE SCOPE. THAT IS NOT ALLOWED.

SO IF YOU'D LIKE TO BRING THEM UP HERE AND ASK THEM ABOUT THE

WORKING GROUP, THAT IS FINE. >> THE WORKING GROUP IS NINE MEMBERS, AS IT IS STATED. WE ARE NINE MEMBERS.

AND WE CAN'T ALWAYS COME TO AN ACCORD AS WE'VE DEMONSTRATED.

>> WELL, SO THIS ISN'T -- THIS IS DIFFERENT.

THIS IS A -- THIS IS A WORKING GROUP.

NOW, I SAID A USED WORKING GROUP IN PART BECAUSE I WAS TRYING TO BE MINDFUL OF NOT GETTING MYSELF INTO A PINCH WITH LEGAL ON CREATING A CERTAIN TYPE OF COMMITTEE OR SOMETHING LIKE THAT. BUT IT IS A WORKING GROUP.

AND SO IT IS INTENDED TO BE A GROUP OF STAFF.

WHETHER COUNTY STAFF AT THE TOP. THE STAFF OF OUR CONTRACTORS WHO REGARDLESS IF THEY HAVE A CONTRACT WITH US FOR MARKETING OR DON'T ARE SUBJECT MATTERS EXPERTS IN THE COMMUNITY, TWO MUNICIPALITIES AND A THIRD KIND OF QUASI ALMOST MUNICIPALITY UP IN PONTE VEDRA. IT IS A WORKING GROUP.

SO THEY WOULD COME INTO THE TABLE AND DISCUSS WHAT THE MARKETING CONTRACTOR OUR MATERIALS.

AND THAT WOUOULD BE WITHIN THE UMBRELLA OF THE MOTION PLAN THAT THE TDC APPROVES EVERY YEAR. SO FROM THE TDC'S PERSPECTIVE, THIS ISN'T CHANGING YOUR LEVEL OF AUTHORITY OR MODIFYING HOW YOU ARE GOING TO GO ABOUT DOING THINGS.

WE WOULD STILL HAVE PROMOTION PLANS EACH YEAR.

YOU WOULD STILL GIVE THE GUIDANCE.

CREATING THIS WORKING GROUP THAT IS GIVING THE INPUT ON THE DETAILS AND THE DAY TO DAY OF HOW WE'RE MOVING FORWARD ON

THAT. >> TARA, DO YOU THINK THAT THIS MODIFIED APPROACH, IF THAT WERE THE WAY THIS WOULD GO, MEANING THE WORKING GROUP? BECAUSE THE WAY I UNDERSTAND IT NOW, IS THAT THE COUNTY CONTRACTS WITH THE VCB AND THEY THEN TURN AROUND AND HIRE A THIRD PAERTY -- YOU KNOW, THEY DON'T DO ALL OF THAT MARKETING IN HOUSE.

I ASSUME THEY HIRE OUT OF ATLANTA OR CHICAGO WHEREVER THAT GROUP IS FROM. AND ADVERTISING GROUP COMES BACK TO THE VCB AND SAYS HERE IS WHAT WE COME UP IN TERMS OF OUR STRATEGY. HERE'S WHAT THE PRINT AD LOOKS LIKE AND THE SOCIAL MEDIA AND ALL OF THAT KIND OF STUFF.

AND THEN THE VCB BOARD AND THE LEADERSHIP OF THE VCB SAYS THAT LOOKS GREAT AND IT COMES TO US AND WE SAY THAT LOOKS GREAT AND WE ROLL, RIGHT? THAT'S KIND OF HOW IT WORKS

GENERALLY? >> YEAH.

>> SO IN THE NEW WAY OF DOING THIS, THE -- IT SEEMS LIKE IT WOULD BE A LITTLE BIT -- THERE WOULD BE MORE INPUT GIVEN FOR MORE STAKE SHOULDERS IN THE M MODIFIED WAY OF DOING IT BECAUSE NOW THIS WORKING GROUP INCLUDES MORE PEOPLE, MORE ORGANIZATIONS, MORE COLLECTIVE THOUGHT BECAUSE WE'VE GOT TOURISM STAFF OF THE COUNTY, THE PARK IS STILL THERE. CULTURAL COUNCIL IS STILL THERE.

THE CHAMBER IS THERE. MORE GOVERNMENT REPRESENTATIVES

[02:10:02]

>> YES. SO THE INTENT IS THAT THIS GIVES MORE UNIFORMED INPUT ACROSS THE DESTINATION FOR HOW WE'RE HANDLING OUR PROMOTIONS. WHEN I PUT THE SLIDE TOGETHER I WAS LOOKING FOR 2023 AND BEYOND. TALKING ABOUT IT TODAY, IF WE'RE GOING TO IMPLEMENT IT TODAY, BUILDING OFF WHAT YOU JUST SAID, MIKE, IS WHAT WOULD HAPPEN IS YOU WOULD STILL HAVE THE VCB AND THE CULTURAL COUNCIL STILL INTERACT THE SAME WAY THEY DO WITH OUR BOARD, THE SAME WAY THAT THEY DO WITH YOU ALL BUTT THERE WOULD BE THE INTERIM STEP OR IMPLEMENTING STEP ALONG THE WAY. CURRENTLY WHAT HAPPENS IS, VCB HAS A MARKETING AGENCY, PETER MAYOR.

AND PETER MAYOR, WORKS COLLECTIVELY WITH THE VCB STAFF AND PERIODICALLY COMES AND PRESENTS TO THE VCB BOARD AND WORKS OUT WHAT THE PRODUCT IS GOING TO LOOK LIKE.

THAT WOULD STILL HAPPEN. WHAT WOULD THEN HAPPEN IS THAT PERIODICALLY, WHETHER IT WAS MONTHLY, EVERY OTHER MONTH, QUARTERLY, THAT AGENCY, VCB, PROBABLY WITH PETER MAYOR, WOULD MEET WITH THIS GROUP OF PEOPLE, AND WOULD SAY THIS IS WHAT WE'VE DECIDED. WE'VE GOTTEN OUR BOARD'S INPUT.

THIS IS WHAT WE'D LIKE TO DO, WE'RE GOING TO MOVE FORWARD WITH ANOTHER YEAR OF OUR TRAVEL INTERNATIONALLY WEBSITES.

WE'RE GOING TO CHANGE UP THE COLORATION.

OR WE'RE GOING TO REALLY FOCUS ON GOOGLE ADS OR WHATEVER IT IS GOING TO DO. AND THIS GROUP WOULD SAY, WELL, TELL US WHY YOU'RE GOING TO DO THAT.

GIVE US MORE INFORMATION. WE HAVE MORE CONCERN.

THIS IS WHAT WE'RE SEEING IN MY PART OF THE WORLD.

I'VE GOT THIS ISSUE. AND WOULD GIVE THEM AN OPPORTUNITY TO HAVE INPUT. AND THEN THE MARKETING AGENCY, WHICH WOULD BE THE VCB, AGAIN, WITH THE ASSISTANCE OF PETER MAYOR, WOULD NEED TO TWEAK AND MODIFY HOW THEY WERE GOING TO MOVE FORWARD WITH A PROMOTION PLAN IT WOULD BE TO FINALIZE THE PROMOTION PLAN LIKE THEY GAVE YOU A WORKSHOP IN -- I THINK WE DID THAT IN MARCH. AND THEY WERE ASKING FOR YOUR INPUT. THIS WOULD BE THE SAME THING, IS THEY WOULD -- THIS GROUP WOULD GIVE INPUT AND THEN THAT COLLECTIVE PRODUCT THAT YOU ALL WOULD APPROVE WOULD HAVE THAT INPUT AND THEN IT WOULD BE KIND OF MOVING FORWARD, THIS GROUP WOULD HELP GIVE INPUT ON THE DETAILS OF HOW THAT IS IMPLEMENTED AS IT GETS IMPLEMENTED.

>> ANY THOUGHT OF -- OR WOULD THERE BE ANY BENEFIT -- I DON'T KNOW ABOUT THE INNER WORKINGS OF SOME OF THIS STUFF BUT WOULD IT MAKE MORE SENSE FROM AN EFFICIENCY PERSPECTIVE, WHETHER THAT IS EFFICIENCY OF TIME OR EFFICIENCY OF COST, TO -- FOR THE COUNTY TO GO DIRECT. YOU KNOW WHAT I MEAN? IF WE'VE GOT A THIRD PARTY ADVERTISING AGENCY THAT IS OUT THERE, THAT IS BEING PAID THROUGH A GENERAL CONTRACTOR, NOT -- YOU KNOW WHAT I'M SAYING. THE VCB SERVING AS THE SUB AGENT IN THIS ROLE AND THE SUBCONTRACTOR AS THE ADVERTISING AGENCY, WOULD IT MAKE MORE SENSE FOR THE COUNTY AS THE CONSUMER TO SAY HEY, WHY ARE WE DOING IT IN THIS? WHY DON'T WE GO DIRECT, HIRE THE ADVERTISING AGENCY AND HAVE THE ADVERTISING AGENCY REPORT TOE THE WORKING GROUP? AND IT WOULD SEEM LIKE IT WOULD STREAMLINE IT FROM AN EFFICIENCY

AND ALSO FOR A COST PERSPECIVE? >> SO WHAT WE'RE LOOKING AT -- AGAIN, TAKING WHAT YOU JUST SAID AND PUTTING IT INTO MY GOVERNMENT BOX IS WHAT I'M DOING IS I AM CREATING A SCOPE OF WORK THAT WE'RE GOING TO THEN ADVERTISE OUT TO THE WORLD AND PROPOSALS FOR. OLICIT OR SUBMIT- SO REALLY WHAT WE'RE LOOKING AT IS ONE MARKETING AGENCY OR MULTIPLE MARKETING AGENCIES.

IF WE SAY ONE MARKETING AGENCY AND WE OPEN IT UP TO THE WORLD, THE VCB CAN APPLY FOR IT. AND IN THEIR APPLICATION, WE WILL REQUIRE THEM AND EVERYBODY ELSE TO LIST OUT ANY SUB APPLI APPLICANTS THAT THEY WILL BE USING FOR THAT. AND THEN PART OF THE EVALUATION COMMITTEE, WHICH IS A GROUP THAT REVIEWS THE RFP AND SCORES THEM, WILL BE CHARGED WITH MAKING THAT ASSESSMENT OF DOES IT MAKE MORE SENSE, DOES IT NOT MAKE MORE SENSE.

BUT IN TERMS OF WHAT WE'RE LOOKING AT HERE, IT IS THAT, DO WE WANT ONE MARKETING AGENCY, DO WE WANT MULTIPLE MARKETING AGENCIESES AND THE RFP TEAM HAS THE RESPONSIBILITY OF PICKING

WHAT IS BEST FOR THAT SCOPE. >> SO ME IT ALMOST SOUNDS LIKE YOU'RE REDOING THE STRUCTURE OF THE VCB ONLY PUTTING IT UNDER THE AUSPICES OF THE COUNTY INSTEAD OF AS A PRIVATE NONPROFIT. BECAUSE THAT LIFT -- AND I DON'T HAVE ANY PROBLEM WITH HAVING THAT INPUT.

I BELIEVE THAT IS OKAY. BUT AS I GO DOWN THE LIST, ALMOST EVERYBODY ON IT, NOT EVERYBODY BECAUSE I DON'T KNOW

[02:15:03]

IT FEELS VERY MUCH WE'RE GOING TO MAKE SURE THEY'RE DIFFERENT PEOPLE WITH A DIFFERENT DIVERSITY OF VOICES.

I MEAN, HOW ARE WE GOING TO DO THAT? AND THEN THAT'S WHERE I GET INTO MY CONCERN ABOUT DO I HAVE ACCESS? BECAUSE -- I DON'T KNOW WHERE PETER MAYOR IS FROM. BUT IF YOU HIRE SOMEONE AND THEY'RE FROM MIAMI AND I'M GOING TO TRY TO CALL THEM I DON'T HAVE A RELATIONSHIP WITH THEM THE WAY THAT I DO WITH THE LOCAL PEOPLE WHO KNOW THE COMMUNITY WHO WE'RE PART OF.

SO THAT GETS BACK TO WHAT MY CONCERN IS.

NOT THAT THERE'S NOT MORE DEMOCRATIC ACCESS.

I WAS ON THE VCB BOARD A LONG TIME AGO WHEN IT WAS HUGE.

IT WAS SO BIG IT WAS ALMOST NONFUNCTIONAL SO IT WAS CUT DOWN A LITTLE BIT. SO I THINK THAT THAT RELAT RELATIONSHIP, AN OPPORTUNITY TO SAY, HEY, HAVE YOU THOUGHT ABOUT THIS? OR ARE YYOU CHALLENGING THAT DOESN'T ALREADY WORK IS ALREADY HAPPENING ON THAT BOARD AT LEAST WHEN I WAS THERE.

I HAVEN'T BEEN IN A WHILE. AND STAFF IS ALREADY INVITED TO IT. SO I DON'T KNOW IF I SEE THAT IT IS NOT DUPLICATION OF EFFORT. IT IS JUST SOMETHING TO THINK

ABOUT. >> OKAY.

SO, AGAIN, AND IT IS HARD TO DO. IT IS HARD TO DO.

BUT THIS SLIDE -- AND MY SUGGESTION -- AND I THINK IT IS A GOOD SUGGESTION TODAY AND A GOOD SUGGESTION IN OCTOBER OF 2023. HOWEVER, THEY ARE SLIGHTLY DIFFERENT SUGGESTIONS. BUT THIS IS SPECIFICALLY FOR -- THE COUNTY IS MOVING FORWARD WITH A SERIES OF RFP'S.

ONE WILL BE A MARKETING RFP, WHICH MAY HAVE ONE TO 100 CONTRACTORS AWARDED. MY SUGGESTION WAS THAT AS PART OF THAT RFP, WE CLEARLY STATE THAT WHOEVER, ONE OR TEN PEOPLE THAT WE -- ORGANIZATIONS THAT WE AWARD THE MARKETING TO, TO LET THEM KNOW THAT THEY WILL BE RESPONSIBLE FOR DIRECTLY WORKING WITH THIS WORKING GROUP. AND SO THERE'S A COUPLE OF THINGS. ONE IS YOU WANT TO REMEMBER THAT WE'RE NOT WRITING A CONTRACTS FOR THE VCB.

SO WHEN YOU SAY THE VCB ALREADY HAS THIS, OKAY, WE'RE NOT SAYING WE'RE GOING TO GIVE THIS CONTRACT TO THE VCB.

WE'RE NOT SAYING THAT WE'RE NOT GOING TO GIVE IT TO THE VCB.

BUT WE'RE WRITING A SCOPE THAT PUTS IN THE THINGS THAT WE WANT TO BE IN THERE. BECAUSE WE ARE DOING A SOLICITATION AND WE DON'T KNOW WHO WE'RE GOING TO AWARD IT TO.

>> OKAY. BUT IF YOU DON'T GIVE IT TO THE VCB AND THEN YOU'RE ASKING THEM TO SERVE ON THIS GROUP YOU'RE ASKING THEM TO SERVE WITH THEIR COMPETITOR WHICH I THINK -- THAT IS JUST ADVISE THEM AND THAT SEEMS A LITTLE DISINCENTIVIZED TO ME. BUT -- I JUST -- MY POINT IS THAT THIS ALREADY EXISTS ESSENTIALLY ON -- AND THE VCB BOARD. AND IT IS THERE TO BE USED.

AND I'M NOT -- I'M ACTUALLY NOT -- YOU KNOW, I'M ACTUALLY NOT AGAINST IT. I THINK MORE INPUT THE BETTER.

I LIKE THAT. IT DOESN'T REALLY BOTHER ME.

BUT IT JUST SEEMS LIKE IT IS -- WE TALKED ABOUT EFFICIENCY EARLIER. IT JUST SEEMS LIKE THERE ARE TWO OF THEM NOW. AND MAYBE THEY'RE SLIGHTLY DIFFERENT. SO I REALLY LIKED JOE'S APPROACH TO WRITING DOWN THE JOB DESCRIPTION.

I'D LIKE TO KIND OF GET THAT IN MY HEAD ABOUT HOW IS IT DIFFERENT. THE FUNCTION OF THIS GROUP.

WHICH HAS THE SAME ORGANIZATIONS IN IT THAN THE VCB BOARD.

AND I'M NOT SURE THAT I HAVE THAT STRAIGHTENED OUT YET.

SO I UNDERSTAND WHAT YOU ARE SAYING COMPLETELY.

AND I THANK YOU FOR THAT. >> SO THE JOB DESCRIPTION IS PRETTY BROAD. AND IT IS RIGHT THERE AT THE TOP. IT IS GOING TO BE A GROUP THAT MEETS DIRECTLY WITH THIS AGENCY. MARKETING AGENCY OR AGENCIES ON A REGULAR SCHEDULE. SO WHAT THAT IS, I DON'T KNOW.

MONTHLY. EVERY OTHER MONTH, QUARTERLY.

AND THEY'RE GOING TO DISCUSS ALL OF THOSE MARKETING MATERIALS.

ALL OF THOSE MARKETING ACTIONS. WHETHER THAT IS THE CREATIVE, THE ADVERTISEMENTS. WHETHER THAT IS ADDITIONAL COLLATERAL MATERIAL. THAT IS OUR ADVERTISING PLAN OF HOW WE'RE GOING TO IMPLEMENT THIS.

SO THEIR JOB DESCRIPTION IS TO DISCUSS ALL TOURI RISM MARKETIN ENDEAVORS THAT THE TDP ARE GOING TO BE SPENT ON BY THE MARKETING CONTRACTOR. THAT IS THEIR JOB DESASCRIPTION.

THAT IS WHAT THEY'RE SUPPOSED TO BE DOING IF WE PUT THEM INTO --

>> AND ITS ADVISORY. ING SO IF THEY SAY WE WOULD LIKE YOU TO CHANGE THE CREATIVE AND THE LABEL COPY WHICH IS SOMETHING I'VE HEARD HAPPEN, THEN THE VCB OR WHOEVER ELSE HAD THE CONTRACT WOULD NOT HAVE TO DO THAT.

THEY WOULD SAY, I'LL TAKE THAT UNDER ADVISEMENT.

THANK YOU FOR THE INPUT AND THEN THEY WOULD BRING IT TO US.

DEPENDING ON WHETHER THEY DID IT OR NOT WOULD BE UP TO THEM.

>> NO IT WOULD NOT BE UP TO THEM.

IT WOULD BE UP TO THEORETICALLY YOU ALL.

IF THERE WAS A DEBATE OR SOME WAY THEY DON'T GET TOGETHER THE CONTRACTOR DOESN'T GET TO MAKE A DECISION HOW THEY SPEND THE

MONEY -- THE COUNTY -- >> THEY'RE ADVISORY TO US, THEN.

>> SO THE WORKING GROUP IS SUPPOSED TO WORK WITH -- SORRY.

IS SUPPOSED TO WORK WITH THAT MARKETING AGENCY TO GIVE US THE

[02:20:03]

SO THIS GROUP IS THE GROUP THAT THAT CONTRACTOR WOULD MEET WITH TO GO THROUGH ALL OF THOSE DETAILS.

AND AS THINGS CHANGED THROUGHOUT THE COURSE OF THE YEAR TO DISCUSS THAT AND ALSO TO LOOK AT THE NEEDS OF CHANGING THE CREATIVE. SO I'VE BEEN HERE SIX YEARS.

WE'VE CHANGED THE CREATIVE SINCE I'VE BEEN HERE, THE VCB HAS CHANGED THE CREATIVE. THE CULTURAL COUNCIL HAS AS WELL AND THE CHAMBER CAME UP WITH A WHOLE NEW BRAND.

WHAT WE DON'T DO IN ANY OF THOSE INSTANCES IS WE DON'T COME TO THE TDC AND SAY, HERE ARE THE OPTIONS, WHAT WE'RE LOOKING AT, THIS IS WHY WE THINK THIS IS A GOOD ONE, THIS ONE IS A GOOD ONE FOR WHAT YOU ARE PURSUING, IT DOESN'T REALLY WORK.

WE DON'T DO THAT WORK WITH THE TDC IT IS NOT FEASIBLE HOW THE TDC IS SET UP. THAT WOULD COME FROM WORKING GROUP. BUT ULTIMATELY THE TDC STILL

APPROVES ALL OF THAT STUFF. >> SO IT IS NOT REALLY ADVISORY -- IT HAS SOME AUTHORITY TO MAKE CHANGES, THEN?

IS THAT WHAT YOU'RE SAYING? >> IT IS 2 WORKING GROUP.

IT IS THE GROUP THAT GIVES INPUT.

AND ADVISEMENT BECAUSE YOU ALL ARE GIVING DRENGS.

BUT IT IS ADVISORY IN THE SENSE THAT IT IS NOT GIVING DIRECTION BUT GIVING INPUT THE MARKETER IS SUPPOSED TO TAKE.

>> SO THEY'RE SUPPOSED TO TAKE THE INPUT.

THAT'S STILL DIFFERENT -- THANK YOU FOR ANSWERING THAT -- THAN PURE ADVISORY. WHEN I THINK ADVISORY I THINK TAKE IT OAR LEAVE IT. I MIGHT GET ADVISE FROM SIX DIFFERENT PEOPLE AND IT MIGHT BE DIFFERENT I CAN'T TAKE ALL OF IT. THANK YOU I APPRECIATE THAT.

>> THAT'S WHY I SAID A WORKING GROUP AS OPPOSED TO AN ADVISORY GROUP A WORKING GROUP THAT THE AGENCY WORKS WITH TO GET THE PRODUCT THAT YOU THEN ALL APPROVE.

>> TARA WHY WOULDN'T THE WORKING GROUP BE WORKING WITH THE LEADER OF THE CULTURAL COUNCIL OR THE LEADER OF THE VCB ON -- I DON'T UNDERSTAND THAT. I REALLY DON'T.

IT IS -- THE SKILL LIES WITHIN THE LEADERS OF THOSE AREAS.

AND WE DON'T KNOW WHO WILL BE SELECTED FOR THESE.

RIGHT? WHO IS GOING TO SELECT THE PEOPLE ON HERE THAT ARE GOING TO BE CONDOMINIUM WITH THE CREATIVE OR ADVISING OR WORKING ON THE CREATIVE? IT SEEMS LIKE THAT IS WHY WE'RE HIRING THESE PEOPLE TO DO THIS

WORK. >> IT IS.

BUT YOU'VE GOT TO -- WHEN YOU HAVE A MARKETING AGENCY.

YOU'VE GOT TO -- WHEN YOU HAVE ANY AGENCY, ANY CONSULTANT, ANY TIME WE DO A STRATEGIC PLAN OR ANY TYPE OF ANYTHING OUTSIDE OF A SOIL SAMPLE, RIGHT? LIKE I GIVE NO INPUT ON A SOIL SAMPLE. BUT ANYTHING OUTSIDE OF THAT, YOU'VE ALWAYS GOT A GUIDING GROUP.

THE COUNTY IS DOING A BRANDING INITIATIVE FOR THE WHOLE COUNTY BRAND, WE'RE WORKING ON A COUNTY BRAND.

THERE'S A CREATIVE TEAM. THERE'S A WORKING GROUP OF STAFF THAT IS WORKING WITH THE CONSULTANT TO TELL THEM, YES, THAT IS IN LINE WITH WHAT WE'RE LOOKING FOR.

THAT IS GOING TO BE CONTROVERSIAL.

IT IS WORKING -- YOU ALWAYS HAVE TO HAVE A GROUP OF PEOPLE WHO ARE LEADING THE PRODUCT THAT YOUR CONSULTANT IS GIVING YOU.

BECAUSE YOU ARE BRINGING IN SOMEONE FROM THE OUTSIDE WHO ISN'T FAMILIAR WITH YOUR COMMUNITIES AND YOUR NEEDS.

AND WE GIVE THEM DIRECTIVES. THAT IS PART OF MY HOW.

HW IS IT WE'RE PURSUING THE QUALITY HIGH END SPENDING TOURIST. HOW WE GET THERE, THERE'S A LOT OF WAYS TO GET THERE. YOU GOT TO HAVE A GROUP OF PEOPLE WHO ARE SAYING, YOU KNOW, WE HAVE A LOT OF TOURISTS IN DOCUMENT S ST. JOHN'S -- ST. AUGUSTINE, PERHAPS WE DO WANT TO PUT A LITTLE MORE FOCUS ON PONTE VEDRA. THERE'S GOT TO BE SOME GROUP OF PEOPLE THAT ARE GIVING THAT CONSULTANT, LEVEL OF INPUT.

>> MAY I ADD SOMETHING? SO I ACTUALLY DID SPEND A FEW YEARS ON THE VCB BEFORE I CAME TO THE TDC.

SO I KNOW WHAT THEIR WORK LEVEL IS.

AND KATHY FLEMMING I'M SURE YOU DO, YOU'VE BEEN ON IT TOO. I GUESS THE REASON I SEE THE VALUE IN THE WORKING GROUP, IS THAT THEY CAN DO -- THEY ARE PROBABLY GOING TO BE MORE HANDS ON THAN WE POSSIBLY CAN BE.

WHAT REALLY STRUCK ME IS THAT THIS BOARD, AS THE TDC, WE HAVE OUR HANDS FULL AT OUR MEETINGS, DOING THE RESPONSIBILITY -- WORK OF THE RESPONSIBILITIES. BUT AT THAT VCB LET ME GO BACK TO THE VCB. THE VCB WE WOULD SPEND HOURS LISTENING TO PROPOSALS HIS AND PRESENTATIONS GRANULAR LEVEL.

WE DON'T GET THAT HERE AT THIS LEVEL.

[02:25:01]

DOES NOT HAVE A VOTE. WE DO HAVE A SEAT BUT IT IS NOT -- YOU DON'T ACTUALLY -- I DON'T WANT TO SHARE ABOUT THAT AND GIVE THE WRONG IMPRESSION BUT THERE IS ACTUALLY NOT A VOTE. BUT IN SOMETHING LIKE THIS, THERE WOULD BE -- THE POWER WOULD BE MORE WEIGHT DISTRIBUTED AMONG THE PARTIES THAN YOU WOULD.

AND I GUESS THE THIRD POINT THAT OCCURRED TO ME IS OKAY.

SO I REMEMBER WHEN THE TDC WAS ACTUALLY -- WHEN THE BED TAX WAS ACTUALLY CREATED. AND I WAS VERY INVOLVED IN THE LIGHT HOUSE AND THE LIGHT HOUSE AND JUNIOR SERVICE RECEIVED A POT OF MONEY THE VERY FIRST TIME, THE FIRST ITERATION OF TDC DOLLARS. AND I WILL JUST SAY -- I'M ONLY SAYING THAT AS A POINTS OF SEA REFERENCE BECAUSE I'VE SEEN DIFFERENT ITERATIONS OF HOW THIS WORKS, HOW THESE OPERATIONS WORKS AND HOW IT IS STRUCTURED.

THERE HAS BEEN A MARKETING WORKING GROUP, WHATEVER YOU WANT TO CALL IT. THERE HAS.

THE TAB, WHEN THE CHAMBER OF COMMERCE HAD TO CONTRACT.

THERE WAS A CHAMBER OF COMMERCE DIDN'T CALL IT AND THEY HAD AN ADVISORY -- I MEAN AND IT WORKED GREAT.

IT WORKED REALLY REALLY GOOD. SO I DON'T THINK THE HISTORY OF HOW WE GOT WHERE WE ARE TODAY WITH THREE DIFFERENT GROUPS, KIND OF DOING THREE DIFFERENT THINGS.

I GUESS MAYBE THERE WAS ONE DOING ONE THING AND THEN WE SAW A NEED TO DO ANOTHER THING. BECAUSE THIS AREA WASN'T BEING SERVED AND THEN WE STILL NEED TO DO ANOTHER THING UP IN PONTE VEDRA BECAUSE THIS AREA WASN'T SERVED.

SO I THINK ALL SHE'S TRYING TO SAY IS HERE'S AN OPPORTUNITY TO TRY AGAIN. MAYBE THERE'S ANOTHER COMBINATION. BUT, YOU KNOW, THERE'S -- IT LOOKS TO ME LIKE WE DO HAVE THREE DIFFERENT CONTRACTS THAT ARE FILLING THREE DISTINCTIVELY DIFFERENT NEEDS.

AND MAYBE HAVE AN OPPORTUNITY TO REVIEW THAT AND LOOK AT IT IN A NEW LIGHT. IN A NEW WAY.

BUT I DO SUPPORT THE WORKING GROUP.

AND I THINK THE SOONER WE CAN GET IT GOING, I THINK IT WOULD TAKE A NUMBER -- QUITE A BIT OF WORK TO GET IT GOING.

BUT I THINK DO SUPPORT GO AHEAD AND WORK ON THE WORKING GROUP.

I SEE A REAL DOWNSIDE TO MORE INCLUSIVE -- AND DIVERSITY AND THE INPUT THAT WE TAKE. I THINK THEY CAN BE A REAL GOOD ADVISORY GROUP TO US. THEY WOULD REALLY PROVIDE A SERVICE TO US. THAT WE NEED.

>> SO TO ADDRESS THE WHO WOULD THESE PEOPLE BE.

I WOULD IMAGINE WHO I ENVISION THEY WOULD BE IS HIGH LEVEL STAFF IN ALL OF THESE ENTITIES WITH THE EXCEPTION OF PONTE VEDRA WHICH IS THE ONE I'LL WORK THE HARDEST TO FIGURE OUT HOW TO PLUG THAT IN. BUT FOR THE TOURISM DEPARTMENT AT THE MOMENT IT IS A CHOICE OF DINA OR MYSELF.

SO IT WOULD BE MYSELF. CULTURAL DEPARTMENT, GABE, THE -- OR NUMBER TWO CHRIS PEPPER.

PARKS AND RECREATION, EITHER ONE OF OUR DIRECTORS OR I WOULD ACTUALLY NOMINATE TEDDY WHO AIS ACTUALLY MOST INVOLVED IN SPORTS BETTING. IF HE'S STILL SITTING HERE SORRY TEDDY. VCB I IMAGINE RICHARD OR SUSAN.

CULTURAL COUNCIL, LIKELY BE CHRISTINA.

CHAMBER OF COMMERCE, PROBABLY ISABEL, PERHAPS TAP ANOTHER STAFF. CITY OF ST. AUGUSTINE.

THAT WOULD BE UP TO THEM. DO THEY WANT ANOTHER ELECTED PERSON THERE, LIKE TO HAVE A MARKETING TYPE PEOPLE OR EVENTS TYPE PEOPLE LIKE MELLESS SA WHISTLE.

CITY OF ST. AUGUSTINE BEACH, SAME QUESTION, A MARKETING PERSON THERE OR MORE -- THEY DON'T HAVE A MARKETING PERSON BUT EVENTS ORIENTED PEOPLE OR ELE ELECTED OFFICIAL. AND THE PONTE VEDRA TALKED TO SOME OF YOU UP IN PONTE VEDRA AND THE CHALLENGES OF THE PONTE VEDRA SEAT. BUT WE WOULD FIGURE TO RESPONSIBLY IDENTIFY SOMEBODY FOR THAT SEAT.

TA BUT THAT IS THE MOST CHALLENGING ONE.

THERE. MOVE HIM OFF ONE AND INTO

OTHER. >>

>> THAT IS WHY YOU'RE A GOOD CANDIDATE SOMEONE WITH A BACKGROUND. THE PONTE VEDRA IS THE GOOD

[02:30:02]

THAT VOICE. >> TARA, DO YOU HAVE ANY OTHER QUESTIONS THAT YOU WANT TO ASK THIS GROUP?

>> OKAY. SO LET ME SEE.

WELL, SO, I GUESS WHAT I WAS LOOKING FOR -- THIS IS WHAT I'M GOING TO DO. I'M GOING TO MOVE FORWARD DOWN MY COUNTY CHARGED PATH OF SCOPES OF WORK FOR TOURISM BUREAU SERVICES, WHICH, AGAIN, ARE THOSE VCB CORE SERVICES.

HOLD ON. I'M SORRY.

I'M TOTALLY LOST WHERE I AM NOW ON THIS THING.

TOUR TOURISM BUREAU SERVICES WHICH ARE VCB CORE SERVICES, WHICH ARE THIS GROUP OF HIGH LEVEL THINGS AND NEEDS TO BE EXPOUNDED UPON BUT THAT IS KIND OF THE KEY THINGS. A SCOPE FOR THIS SET OF KEY FUNCTIONS FOR ARTS AND CULTURAL COUNCIL TOUR RISM SERVICES.

AND A SCOPE FOR MARKETING SERVICES THAT HAS A SET UP SO THAT IT IS GEARING TOWARDS ONE MARKETING CONTRACTOR WITH THE POTENTIAL TO EXPAND TO ADDITIONAL CONTRACTORS.

THAT WAY WE DECIDE DOWN THE ROAD WE WANT ONE, WE CAN REWARD ONE.

BUT IF WE WANT MULTIPLES, WE CAN AWARD TO MULTIPLES.

I'M GOING TO DO A LITTLE MORE LEGWORK ON THE TOURISM MARKETING WORKING GROUP AND WHAT THAT WOULD LOOK LIKE TO IMPLEMENT THAT SOONER RATHER THAN LATER. AND THE CHAMBER.

SO IN THE FUTURE MEETING, WE'RE GOING TO ADDRESS THE VISITOR INFORMATION CENTER. IS THAT SPECIFICALLY WHAT YOU'RE ASKING ABOUT? FOR THIS PART OF THE DISCUSSION FOR THE CHAMBER, THAT IS SIMPLY THAT PUONTE VEDRA NATURALLY.

THAT WOULD BE WORKED OUT WHEN WE GO THROUGH MULTIPLES IT WILL WORK ITS WAY OUT THROUGH THE PROCESS.

>> SO BUT WE WILL HAVE -- WE'LL HAVE A VISITOR INFORMATION CENTER DISCUSSION IN THE NEAR FUTURE AND PART OF IT IS IS THAT WE'LL BE BRING, BACK THE CITY OF ST. AUGUSTINE CONTRACT AS WELL.

THEY'RE REQUESTING SOME ADDITIONAL FUNDS.

SO WE'LL HAVE A VISITOR INFORMATION CENTER DISCUSSION.

>> WHAT'S THAT? >> THAT WILL BE THE SCOPE.

IT WILL PROBABLY BE HIGH LEVEL SCOPE BECAUSE THE SCOPE IS OPERATED AS THE CENTER COMING IN PROVIDING MATERIALS.

THAT WILL BE MORE LOCATIONS, DOLLAR VALUES WHO IS DOING IT

TYPE THING. >>

>> TARA, COULD -- COULD I REQUEST THAT WHATEVER YOU DO IN WRITING, THAT WE GET A COPY OF IT WITH THE AGENDA OR EVEN EARLIER? THE SLIDES YOU SHOWED TODAY WOULD'VE BEEN VERY HELPFUL IF THEY HAD BEEN ATTACHMENTS TO ITEM NUMBER 9 THAT WE COULD'VE LOOKED AT.

AT LEOEAST I COULD'VE LOOKED AT BEFORE TODAY.

>> CAN I GIVE YOU THE SCOPES. I'LL TELL YOU I INTENTIONALLY DID NOT PUT THE SLIDES IN THERE FOR YOU ALL IN ADVANCE BECAUSE YOU CAN COME UP WITH LOTS OF INTERESTING STORIES BEHIND THIS AND I WANTED TO RUN THROUGH IT WITH YOU.

THIS WAS REALLY INTENDED TO BE A SLIDE THAT KIND OF HELPED TO FACILITATE A DISCUSSION AS OPPOSED TO SOMETHING THAT WAS FOR REVIEW AND KIND OF COMMENT. BUT IF WE'RE GOING TO HAVE SCOPES FOR REVIEW, I'LL GIVE YOU THOSE IN ADVANCE.

>> I GUESS I FEEL A LITTLE CHEATED THAT IT WAS WITHHELD, I GUESS. THAT'S THE WAY I FEEL, IF YOU IN THIS INFORMATION, I THINK IT WOULD HAVE BEEN HELPFUL TO ME TO

READ THAT AHEAD OF TIME. >> OKAY AND MY APOLOGIES.

THAT'S WHY I CAME DOWN AND SAT WITH YOU ONE-ON-ONE TO TRY TO GIVE THIS AS A PRECURSOR TO WHAT WE WOULD BE DISCUSSING TODAY.

>>

>> AND SO COULD YOU SUMMARIE, AGAIN, WHAT YOU SEE THE NEXT

STEPS ARE. >> SURE.

SO I AM GOING TO PULL TOGETHER A PLAN OF HOW TO IMPLEMENT TO WORKING GROUP NOW. Y

[02:35:07]

AND A SCOPE FOR ARTS AND CULTURAL COUNCIL PRODUCT DEVELOPMENT SERVICES WHICH IS THE CULTURAL COUNCIL'S CORE

SERVICES. >> ANYONE HERE HAVE QUESTIONS ABOUT THAT? DO YOU UNDERSTAND WHAT HER PLAN IS, WHICH IS DEVELOPING MATERIALS AND INFORMATION THAT WILL COME BACK TO US. PRIOR TO THE JUNE MEETING.

>> WE'RE NOT GOING TO DISCUSS THIS IN JUNE.

>> I'M SORRY? >> WE WON'T DISCUSS THIS IN JUNE. IN JUNE, WE'RE GOING TO TAKE UP THE BUDGET AND PROMISES PLANS AND A VARIETY OF OTHER THINGS.

THERE WON'T BE ADEQUATE TIME ON THE AGENDA TO ALSO DISCUSS THIS.

>> WHEN WOULD YOU SEE THIS BEING DISCUSSED?

>> I BELIEVE WE WOULD BE IN AUGUST.

IT WILL BE IN AUGUST. THE JUNE MEETING WILL HAVE THE NOMINATIONS IF SO DESIRE THEY'LL BE AT THE JUNE MEETING, CORRECT?

>> THAT'S CORRECT. THREE, THAT'S RIGHT.

>> ANY OTHER COMMENTS OR FESS REGARDING THIS TOPIC? DO YOU SEE -- I HAVE ONE. DO YOU SEE A TIME WHEN THE REPRESENTATIVES OF THE THREE ENTITIES WOULD BE INVITED TO COME AND TALK TO US ABOUT WHAT THEY SAY AS THE PROS AND CONS OF THE WAY THE SYSTEM IS, AND THE WAY IT MIGHT BE? DO YOU SEE A FORUM, A TIME, WHEN THAT COULD HAPPEN?

>> I WOULD HAVE TO DISCUSS THAT WITH PURCHASING AND LEGAL.

>> I'M SORRY. >> I WOULD HAVE TO DISCUSS THAT WITH PURCHASING AND LEGAL. I DON'T KNOW THE ANSWER TO THAT.

THOSE ARE A LITTLE BIT -- THOSE RULES ARE A LITTLE BIT OUTSIDE OF MY JURISDICTION OF MAKING A DECISION ON.

>> I UNDERSTAND. I THINK IF IT IS NOT THE ENTITIES THEMSELVES. WHERE THERE'S PAID PEOPLE, IT MAY BE REPRESENTATIVES FROM THE INDUSTRY WHO WOULD LIKE TO SPEAK. OF COURSE THAT WOULD BE OPEN AT SOME POINT. TO ANYBODY FROM THE INDUSTRY.

BUT THERE MAY BE SOMEONE FROM THE INDUSTRY THAT WOULD LIKE TO -- INDUSTRIES THAT WOULD LIKE TO TAKE THE OPPOSITE POSITION

THAT YOU'VE PRESENTED TODAY. >> SO, AGAIN, YOU CAN'T TAKE THE OPPOSITE POSITION TO WHAT I'VE PRESENTED TODAY.

BECAUSE ALL I'VE PRESENTED TODAY IS THE COUNTY IS PURSUING RFP'S BECAUSE THAT IS OUR POLICY AND YOU ALL HAVE THE DECISIONS TO DECIDE DO YOU WANT REALLY YOUR DECISION IS THAT MARKETING PIECE? DO YOU WANT ONE? DO YOU WANT MORE THAN ONE? ALL I'VE PRESENTED IS THE WORKING GROUP. THAT'S REALLY ALL I PRESENTED AS OF POSITION OR RECOMMENDATION OF TARA.

AND CERTAINLY YOU'RE WELCOME TO CALL ANYBODY UP AT THE MOMENT AND ASK THEM ABOUT THAT. THAT IS FINE.

YOU CAN ASK THEM ABOUT IT LATER OR NOW.

THAT IS FINE. WHAT -- THERE MAY NEVER BE AN OPPORTUNITY FOR. IS TO ASK SOMEBODY ABOUT A CURRENT CONTRACTOR HOUR WE'RE GOING TO STRUCTURE THE SCOPE.

BUT, AGAIN, THERE CAN'T REALLY BE TOO MUCH OPPOSITIN TO WHAT I'M PRESENTING. I'M JUST PRESENTING THAT WE'VE GOT THREE EXPIRING CONTRACTS. WE'VE GOT TO MOVE FORWARD WITH RFP'S POLICIES. WE HAVE OPTIONS TO WEIGH IN ON.

AND I'VE ASKED YOU ALL TO TELL ME THAT.

AND NOW I DECIDED THAT WE'RE GOING TO BRING THE MIDDLE OF THE ROAD OPTION TO BRING SOMETHING BACK TO YOU.

>> I APOLOGIZE MY COLLEAGUE TO THE RIGHT SET ME STRAIGHT AND REMINDED ME THAT YOU ARE THE COUNTY.

SO -- >> BUT EVEN SO, IT IS JUST COUNTY POLICY. SO NOBODY MADE A DECISION ABOUT THESE THREE PARTICULAR CONTRACTS.

IT IS JUST THE COUNTY'S PROCUREMENT POLICY.

SO, AGAIN, IT IS JUST -- >> WELL, I DEGREGUESS WHAT I'M SAYING, SPEAKERS TO COME BEFORE US WHO DON'T HAVE A FINANCIAL STAKE DIRECTLY IN THE SYSTEM THE WAY IT IS OR IT WOULD BE, BUT PEOPLE WHO ARE RESPECTED IN THE COMMUNITY AND IN THE STREET TO SHARE THEIR OPINIONS ON THE OPTIONS THAT YOU SHARED WITH US

TODAY. >> SURE.

>> AND DON'T THEY HAVE THAT -- THEY HAVE THAT ABILITY

THROUGH PUBLIC COMMENT. >> YEAH.

>> AND THEY CAN COME, ANYBODY THAT YOU'D LIKE TO HEAR FROM, YOU CAN CERTAINLY INVITE THEM TO COME AND PUBLIC PUBLICLY AND THEY CAN TAKE THEIR THREE MINUTES AND DO THAT.

I GUESS WHAT YOU'RE ASKING IS, CAN WE SOLICIT CERTAIN PEOPLE TO COME AND ADDRESS THIS BOARD? IS THAT REALLY WHAT YOU'RE

ASKING? >> NO.

NOT REALLY. THE INFORMATION TO GET THOSE

[02:40:01]

THAT THIS IS BEING DISCUSSED. SO THAT THEY KNOW, IF THEY WANT TO HAVE INPUT, THEY NEED TO SHOW UP.

>> RIGHT. THIS IS PROBABLY A SURPRISE TO A

LOT OF PEOPLE. FR>>

NO OBJECTION. >> I'M NOT SURE OF THE TIMING OF THAT. WHETHER WE NEED A LITTLE MORE CLARIFICATION. BEFORE WE INVITE PEOPLE TO PARTICIPATE WHO WEREN'T HERE TODAY.

>> YEAH. >> IT MIGHT BE THAT WE NEED A

LITTLE MORE INFORMATION. >> AGREED.

>> TARA, I'VE GOT A QUICK QUESTION, WHEN DO THESE RFP'S

NEED TO GO OUT. >> SO THEY EXPIRE IN SEPTEMBER OF 2023. SO WE'VE GOT A FAIR AMOUNT OF TIME. THE COUNTY PROCUREMENT PROCESS TAKES ABOUT SIX MONTHS, FOUR TO SIX MONTHS.

SO MY HOPE WOULD BE THAT IF I BRING THESE BACK TO YOU ALL IN AUGUST, THAT YOU CAN GIVE ME SOME INPUT AND THAT I CAN START -- I CAN JUST TAKE THAT INPUT AND INCORPORATE IT AND MAKE THE CHANGES NECESSARY AND START WORKING WITH OUR PROCUREMENT STAFF TO START THAT PROCESS.

WHAT WE WANT TO, MINDFUL OF, IF WE ARE GOING TO MAKE A ITSELF SHE IN ANY SORT OF WAY THAT WE WANT TO HAVE AT LEAST PROBABLY THREE MONTHS OF LEAD TIME TO MAKE THAT TRANSITION.

>> I DO JUST WANT TO ECHO WHAT YOU SAID, THOUGH, WE'RE NOT GOING TO ADDRESS THIS AGAIN UNTIL AUGUST.

>> THAT'S RIGHT. >> THAT'S ONLY THEN WE'LL BE 13 MONTHS FROM WHEN THE CONTRACTS EXPIRE.

SO -- ANYTHING. >> YEAH, TARA, I HAVE ONE QUESTION. CAN WE MAKE SURE WITH LEGAL, THOUGH, AS QUICK AS POSSIBLE, WE GET WHO WE CAN ACTUALLY TALK TO

OR WHO CAN TALK TO US. >> YEAH.

SO I CAN TELL YOU, WHAT YOU GUYS CANNOT EVER TALK ABOUT.

>> US. RIGHT.

>> YOU ALL CANNOT TALK ABOUT WITH ANY OF THE --

>> THE VCB BOARD. >> THE VCB BOARD -- YOU CAN'T TALK ABOUT THE -- YOU CAN'T TALK ABOUT THE SCOPE.

AND YOU CAN'T TALK ABOUT THE RFP.

YOU ARE CAN'T TALK ABOUT THAT WITH ANYBODY WHO IS RELATED TO THOSE ORGANIZATIONS. SO IF THEY SIT ON THE BOARD OF THOSE ORGANIZATIONS, IF THEY'RE A STAFF PERSON OF THAT BOARD.

LIKE THOSE THINGS YOU JUST -- WE CAN'T TALK ABOUT THAT.

IT CREATES Y'ALL CAN'T, I CAN'T -- THAT CREATES A CONFLICT THAT CAN DISQUALIFY THEM. SO I WILL GET MORE -- I WILL SEND YOU OUT SOMETHING, YOU ALL SOMETHING THAT GIVES YOU MORE CLARIFICATION. BUT UNTIL I DO THAT.

JUST KNOW YOU CAN CERTAINLY CANNOT BE SOLICITING OR ENGAGING IN DISCUSSIONS ABOUT SPECIFICALLY THOSE SCOPES OF WORK WITH OUR EXISTING CONTRACTORS WHICH ARE THE VCB THE CLAIMBER OF COMMERCE AND THE CULTURAL COUNCIL.

>> I THINK YOU HAVE TO UNDERSTAND THAT 1 HUNDRED %.

[10. MONTHLY REPORTS PROVIDED IN PACKETS]

I JUST WANT TO MAKE SURE THEY UNDERSTAND.

>> I'LL PULL SOMETHING TOGETHER AND SEND IT OUT TO SOMEBODY AS A BASELINE FOR THE ADDITIONAL CLARIFICATION.

>> WE CALL IT A BLACK OUT PERIOD WE CAN'T TALK TO ANYBODY FROM

THE COMPANY OR ANYTHING -- >> ONCE IT GOES OUT, THANK YOU.

>> ARE WE WILLING AND ABLE TO MOVE ON TO THE NAT-- STATE THATE MONTHLY REPORTS ARE PROVIDED IN THE PACKET.

>> THE MONTHLY REPORTS ARE PROVIDED IN THE PACKETS.

>> WE HAVE A COUPLE OF SLIDES FROM THE CULTURAL COUNCIL AND THE VCB IF YOU WANT THEM -- IF YOU WOULD LIKE THEM TO COME UP AND RUN THROUGH THEM, THEY'RE HERE.

IF NOT, THEY ARE IN YOUR PACKETS.

SO THAT IS YOUR GUYS'S DECISION. BUT WE DO HAVE THAT.

>> I -- JOE, I HAVE QUESTIONS FOR -- WELL, I HAVE AN ADMISSION TO MAKE TO RICHARD GOLDMAN, IF WE COULD JUST HAVE HIM FOR A

MOMENT. >> SURE, YOU WANT TO INVITE

MR. GOLDMAN UP. >> YES, PLEASE.

WITH YOUR PERMISSION. >> RICHARD, I HAVE PERMISSION TO MAKE A FAILURE I HAD FOR -- SINCE I'VE BEEN ON THIS O AND I THINK I OWE YOU AN APOLOGY.

AND THE FAILURE IS ABOUT HALF OF THE THINGS IN YOUR REPORT I DON'T UNDERSTAND. AND I BEEN TRYING TO UNDERSTAND Y BUT I JUST DON'T HAVE THE TOOLS.

COULD YOU CONSIDER A GLOSSARY OF ABBREVIATIONS?

>> ABSOLUTELY. >> BECAUSE AT ONE TIME I KNEW WHAT ADR WAS, BUT I'M OLD AND I FORGOT.

>> I'LL PROVIDE YOU A GLOSSARY. I'LL SEND ONE TO EVERYBODY ON

THE BOARD. >> IF YOU WOULD.

BECAUSE I FEEL LIKE I'M -- I KNOW YOU DO A LOT OF WORK ON THIS. AND I FEEL LIKE I'M CHEATING.

I'M SORRY. I APOLOGIZE.

>> NO PROBLEM. GLAD TO HELP.

>> THANK YOU, RICHARD. >> YES.

[02:45:01]

>> ANY DISCUSSION ON THE REPORTS THAT YOU MIGHT HAVE LOOKED LIKE FROM THE CULTURAL COUNCIL OR THE VCB?

WHERE DID TARA GO? >> OH, HELLO.

>> SHE'S TIRED OUT. >> IS THERE ANYTHING IN THOSE REPORTS THAT YOU WANT TO BRING UP TO US?

>> NO. OKAY.

WE'RE DOWN A MEMBER -- >> I WOULD JUST -- IF EVERYBODY HAS ONE, MAKE SURE TO TAKE A MOMENT TO LOOK AT THE TDD REPORT

[12. NEXT MEETING DATE – JUNE 20th]

FR>> MEMBER COMMENTS? ANYONE LIKE TO SHARE ANYTHING?

>> I'M GLAD TO STICK WITH YOU FOR JUNE OR MAYBE EVEN JULY.

* This transcript was compiled from uncorrected Closed Captioning.