Mar 15, 2021 Tourist Development Council

[Items 1 - 3]

[00:00:10]

TEST TEST TEST

>>> LET'S START THE MEETING. IF YOU COULD LEAD US IN THE PREJUDICE. PLEDGE OF ALLEGIANCE.

>>> THANK YOU. THE ROLL CALL.

(ROLL CALL)) ROLL CALL). >>> THANK YOU.

[4. APPROVAL OF AGENDA]

APPROVAL OF THE AGENDA. >> SO MOVED.

>> I WAS GOING TO ASK, MR. CHAIRMAN, I REALIZE THAT THE BOTH TOPICS ARE IMPORTANT BUT THE TIME SENSITIVITY OF THE GUIDELINES FOR THE COUNCIL ARE IMMINENT AND I WAS GOING TO MOVE THAT WE CHANGE THE ORDER TO REQUEST.

WE CHANGE THE ORDER AND MOVE. I'LL DEFER TO THAT, I WOULD RATHER NOT DO THAT. I WOULD RATHER KEEP IT IN THE ORDER IT IS IN AND GET THIS TAKEN CARE OF AND THEN LET'S

MOVE ON TO THE OTHER -- >>> I'M AMENABLE TO CHANGE IT.

>> COMMISSIONER COULD YOU REPEAT THAT.

>> I WOULD BE IN FAVOR OF HEARING THE CULTURAL COUNCIL'S

PRESENTATION FIRST. >> MR. CHAIR IF WE KEEP THEM IN THE ORDER CAN WE HAVE A TIME LIMIT THE CURRENT IN NUMBER 7.

THAT COULD CONSUME THE AFTERNOON.

I HAVE TO ASK ABOUT THAT. THE PUBLIC COMMENT COULD TAKE US CAN WE PUT A TIME LIMIT ON THAT?

>> A STOP ON THE PUBLIC COMMENT KEEP IT IN THE ORDER IT IS.

>> WE NEED A MOTION AND A SECT TO GET THE MOTION IN THE

SECOND. >> I'LL SECOND THAT.

>> ARE YOU LOOKING TO PUSH THE ORDER AND YOU WANT TO LIMIT THE

PUBLIC COMMENT. >> THE FIRST MOTION IS CHANGE AND IF THAT FAILS I WILL HAVE TO HEAR THE WE LIKE TO HEAR.

>> LET'S TAKE THE MOTION FOR CHANGING THE ORDER.

SWITCHING 7 AND 8. >>> I'LL SECOND.

>> WE HAVE A MOTION ON THE FLOOR.

>> FOR DISCUSSION. >> ALL IN FAVOR.

>> WHAT IS THE MOTION? >> YOU MAY WANT TO DO A ROLL

CALL. >> THE MOTION WAS MOVE IDEA

FORWARD. >> A ROLL CALL VOTE.

(ROLL CALL). >> FINNEGAN?

>> YES. MICHAEL GORDON?

>> NO. DIANE MATARAZA?

>> YES. >> THE VIS MAYOR.

>> YES. THE VIS MAYOR?

>> YES. COMMISSIONER WALLED RON?

>> YES. >> SO WE MOVE NUMBER 8 TO 7 AND

7 TO 8. >> IF THERE IS ANY -- THE MOTION

[5. APPROVAL OF MEETING MINUTES]

>> THEN WE'RE DONE. >> THANK YOU.

>> APPROVAL OF THE AGENDA. >> SO MOVED.

[00:05:01]

>> VERY GOOD. >> SECOND.

ATRAVEL OF THE MINUTES? >> SO MOVED.

>> SECOND. (ROLL CALL) -- APPROVAL OF THE

[6. PUBLIC COMMENT]

MINUTES? >> SO MOVED.

>> (ROLL CALL CALL). >>> NOW TO PUBLIC COMMENT NOT HAVING TO DO WITH 7 OR 8 WHICH IS THE GRANT GUIDELINES.

[8. ACH GRANT GUIDELINES]

>> LET'S MOVE ON. LET'S MOVE ON TO THE GRANT GUIDELINES. GOOD MORNING.

>> GOOD AFTERNOON. >> MR. CHAIRMAN.

I WATCHED THE BCC MEETING I WONDER IF WOULD YOU COMMENT ON THE MILLPASS REPORT. IT WAS STATED THE BOARD OF COUNTY COMMISSIONER'S MEETING SHE CALLED FOR NO ADDITIONAL TAXES BECAUSE WE HAD ADEQUATE TAXES NOW AND THAT PROCESS.

CAN YOU COMMENT ON THAT BEFORE YOU START?

>> S YES. I'M HAPPY TO.

>> AND I'M THE EXECUTIVE DIRECTOR OF THE ST. JOHNS CULTURAL COUNCIL. HE IS REFERRING TO ADDING THE WHEN ONE OF COMMISSIONERS TOOK A POSITION THAT OUR CONSULTANT HAS SUGGESTED THAT WE HAVE ADEQUATE FUNDING AVAILABLE FOR MARKETING THE DESTINATION. I THINK THAT WAS A MISUNDERSTANDING. WE ALL SAW HER PRESENTATION HERE I HAD THE BENEFIT OF SPEAKING WITH HER AT LENGTH MANY TIMES.

PER POSITION WAS THAT WE HAVE CULTURAL ASSETS THAT HAVE VALUE AND THAT WE'RE FORTUNATE THAT THEY EXIST.

WE DON'T NEED TO CREATE NEW ASSETS TO SHARE WITH THE WORLD.

SHE FEELS STRONGLY WE NEED TO BE INVESTING MORE IN BOTH SUPPORTING THE CULTURAL ASSETS AND IN SHARING INFORMATION ABOUT THE ASSETS WITH VISITORS. AND THAT IF WE DO THAT, WE SHOULD SEE A GREAT RETURN ON INVESTMENT OF THE TAX DOLLARS.

I CAN UNDERSTAND THE CONFUSION SHE CERTAINLY DID TALK ABOUT THE ABUNDANE OF CULTURAL ASSETS THAT I KNOW SHE DOES NOT BELIEVE THAT WE HAVE A BUDGET THAT'S LARGE ENOUGH FOR MARKETING.

>> THANK YOU. >> THANK YOU SO MUCH FOR MOVING US UP ON THE AGENDA. I'M HOPEFUL THAT THAT YOU HAD AN OPPORTUNITY TO REVIEW THE GUIDELINES IN ADVANCE WE CAN HAVE A QUICK DISCUSSION ABOUT THEM AND I'M GOING TO MOVE RIGHT INTO IT. THOSE WERE PROVIDED A COUPLE OF WEEKS AGO AND THERE ARE A NUMBER OF SIGNIFICANT CHANGES THAT I WANT TO HIGHLIGHT AND THEN GIVE ANY OF YOU WHO HAVE QUESTIONS AN OPPORTUNITY TO ASK THOSE AND SHARE COMMENTS.

BEFORE I GET INTO THESE, I DO WANT TO MENTION ONE THING THAT I WOULD LIKE TO CHANGE IN OUR PROPOSED GUIDELINE IN RESPONSE TO THE SUGGESTION THAT I RECEIVED FROM ONE OF THE TDC MEMBERS AND THAT IS IN ADDITION TO REQUESTING 990S THAT WE ASK FOR THEIR FINANCIAL STATEMENTS. AS YOU KNOW, THEY DON'T ALWAYS INCLUDE THE COMPLETE PICTURE OF A PERSON'S FINANCIAL ORGANIZATION FINANCIAL CONDITION.

SO THE BIGGEST CHANGE THAT YOU WOULD HAVE SEEN IN THE GUIDELINES IS MOVEMENT FROM FROM 3 DIFFERENT PROGRAMS INTO ONE PROGRAM. THAT WILL SIMPLIFY THE PROCESS.

THERE HAS BEEN CONFUSION AMONG APPLICANTS WHICH CATEGORY THEY SHOULD APPLY IN. AND THERE ARE REQUIREMENTS REGARDING THE VALUE OF IN-KIND AND VOLUNTEER HOURS THAT WE'RE GOING TO MOVE TOWARDS ONE APPLICATION AND ONE PROGRAM.

WE WANT TO STREAMLINE IT SO THAT ORGANIZATIONS THAT ARE IN THE BUSINESS OF PRODUCING CULTURAL PROGRAMMING FOR VISITORS CAN DO A SINGLE APPLICATION THAT WILL COVER ALL OF THEIR ACTIVITIES.

AND THAT WILL MAKE THINGS EASIER FOR THEM.

RIGHT NOW WE HAVE ORGANIZATIONS THAT ARE APPLYING FOR 3 OR 4 DIFFERENT GRANTS AND IT IS DIFFICULT FOR THEM TO MANAGE.

[00:10:03]

WE'RE GOING TO LOOK AT HAVING A POT OF MONEY WHERE WE CAN WORK WITH PEOPLE THROUGHOUT THE YEAR TO SUPPORT SMALLER EVENTS, THAT WAY WE CAN BE RESPONSIVE IF THINGS POP UP WE CANNING TIMELY AND ASSIST THEM AND WE WILL WORK IN PARTNERSHIP WITH THE ORGANIZATIONS TO GIVE THEM SUPPORT.

THE SAME THING WITH RESOURCE DEVELOPMENT.

THE MAXIMUM FUNDING INSTEAD OF EVERYONE WHO APPLIES BEING ABLE TO APPLY FOR A CAP, WHICH IN THE PAST FEW YEARS HAS BEEN $60,000, THE FUND SOMETHING BASED ON A PERCENTAGE OF THE BUCKET T IS CAUSED SOME PROBLEMS IN THE PAST BECAUSE EVERYONE WHO APPLIES ALIES FOR THE MAXIMUM KNOWING THEY WILL NOT GET IT.

AND REVIEWING THE APPLICATION IT IS DIFFICULT TO MAKE AN ACTUAL FUNDING RECOMMENDATION. SO THE GUIDELINES INCLUDED A CHART SO THAT PEOPLE WITH LARGER BUDGETS COULD APPLY FOR A SMALLER PERCENTAGE WITH A CAP AND AS THE BUDGET DECLINED, THE PERCENTAGE THEY COULD APPLY FOR WOULD GO UP AND THERE IS A MAXIMUM WITH A REASONABLE INVESTMENT OF TDC DOLLARS.

THE SCORING SYSTEM, I BELIEVE, IT WILL BE EASIER TO UNDERSTAND. ONE PROBLEM THAT I THINK WE HAVE NOTICED IN THE PAST IS THAT WHEN WE HAVE PANELISTS WHO WERE TRYING TO SCORE THE APPLICATIONS, THE SYSTEM WAS CHALLENGING AND WE WERE GETTING A VERY WIDE RANGE OF SCORES.

THE PEOPLE WHO WOULD -- THE SAME APPLICATION MAY RECEIVE A SCORE OF 40 POINTS FROM ONE PERSON AND 100 FROM SOMEONE ELSE AND DIDN'T SEEM TO BE RACIAL UNTIL AND THE NEW GUIDELINES ON HOW THE APPLICATION IS TO BE SCORED. WE ARE ASKING THAT WE REDUCE THE MINIMUM OUT OF COUNT SPENDING FOR APPLICANTS.

IT HAS BEEN 50% FOR A NUMBER OF YEARS AND ALL OF THE CHANGES ARE BASED ON STAKE HOLDER MEETINGS AND COMMUNICATIONS THAT WE HAD WITH APPLICANTS AND FROM OUR OWN OBSERVATIONS ABOUT HOW THE FUNDS ARE BEING SPENT. WHAT WE HAVE OBSERVED IS -- BECAUSE OF THE 50% REQUIREMENT, THERE ARE A LOT OF APPLICANTS WHO ARE REALLY JUST TRYING TO SPEND THAT 50% SO THEY CAN GET THEIR MATCH AND IT'S NOT ALWAYS MANAGED AS WELL AS IT COULD BE.

WE'RE NOT LOOKING AT REDUCING THE OVERALL SPENDING ON MARKETING, YEAR WE'RE LOOKING APT HAVING THE CULTURAL AGENCY AND OUR AGENCY SUPPLEMENT WITH THE AGENCIES DO SO THAT THE AT THE MOMENT AMOUNT THAT GOES TO MARKETING WILL BE JUST AS MUCH OR MORE THAN IN THE PAST. WE THINK FOR THE ORGANIZATIONS, 50% IS TOO LARGE OF A PERCENTAGE, ESPECIALLY NOW THAT SOME OF THE COSTS OF MARKETING HAVE GONE DOWN TO THE AVAILABILITY AND ONLINE AND DIGITAL MARKETING.

WE HAVE INCLUDED A PROVISION THAT CAME ABOUT BECAUSE OF A LOT OF FEEDBACK I HEARD FROM YOU THAT WE HAVE EVENTS THAT HAVE GONE ON FOR YEAR AFTER YEAR AND RECEIVED A TREMENDOUS AMOUNT OF FUNDING AND THERE IS AN IDEA THEY SHOULD BE SUSTAINABLE AFTER SOME PERIOD OF TIME. THERE IS LANGUAGE IN THE GUIDELINES THAT SPECIAL EVENTSS -- EVENTS THIS IS NOT AN ARTS AND CULTURAL THAT IS ADDING NEW PROGRAMMING, THIS IS FOR A SPECIFIC EVENT THAT HAS RECEIVED TDC FUNDING FOR FIVE YEARS.

AFTER FIVE YEARS THEY WOULD ONLY BE ELIGIBLE FOR MARKETING SUPPORT AND THE AMOUNT WOULD BE REDUCED.

FINALLY, THE OTHER CHANGE IN THE PAST WE REQUIRED WITH THE REPORTS THAT PAPER DOCUMENTATION BE REQUIRED FOR EVERY EXPENSE,

[00:15:03]

IT HAS BEEN BURDENSOME FOR THE PEOPLE REVIEWING IT AND THE ORGANIZATION. WE'RE LOOKING AT A MODEL CLOSE TO WHAT THE STATE USES FOR THEIR PROGRAMMING.

AND REPORTS WOULD HAVE TO BE PROVIDED AND CAREFULLY REVIEWED BUT IT WOULD BE MORE OF A SPREADSHEET AND NOT COPIES OF EVERY CHECK AND RECEIPT BUT THAT ALL OF THE APPLICANTS WE KNOW WILL BE CHOOSING A NUMBER OF APPLICANTS TO AUDIT AND IF THEY ARE AUDITED THEY DON'T HAVE THE APPROPRIATE DOCUMENTATION THEY WILL NOT BE ELIGIBLE FOR GRANTS IN THE FUTURE.

WE BELIEVE THAT WILL HELP TO PROTECT US FROM ANY ACTIVITIES THAT ARE QUESTIONABLE. WE WERE PLANNING TO DO MORE WORK WORKING DIRECTLY WITH THE APPLICANTS TO REVIEW THE MARKETING IN ADVANCE TO BE SURE IT IS EFFECTIVE.

WE WILL CONTINUE OUR NEWER POLICY HAVING A REPRESENTATIVE OF THE CULTURAL COUNCIL ATTEND EVERY EVENT OR HAVE ANY PROGRAMMING TO ENSURE WHAT WAS PROMISED IN THE APPLICATION IS DELIVERED. THAT'S A SUMMARY OF THE MAIN CHANGES. AGAIN IT WAS A LENGTHY DOCUMENT. I HOPE THAT YOU HAD A CHANCE TO REVIEW IT AND WELCOME THE QUESTIONS AND COMMENTS.

>> MR. CHAIR? >> THANK YOU AND THE INFORMATION THAT YOU SENT OUT AHEAD OF TIME WAS VERY HELPFUL AND MORE THAN COMPREHENSIVE. WILL THERE BE ANY CHANGES, REVISIONS TO THE SELECTION OF I CALL THEM THE EVALUATION PANELISTS I'M NOT SURE OF THE TITLE, THE INDIVIDUALS WHO REVIEW AND APPROVE OR SCORE THE GRANT APPLICATIONS?

>> I DRAFTED THE GUIDELINES IN A WAY THAT I HOPE WOULD ALLOW IN THE FUTURE TO MOVE TOWARDS APPOINTED PANEL IF WE CHOSE TO DO THAT. I HAVE NOT RECEIVED INPUT FROM THE COUNTY ATTORNEY WHETHER THAT IS ACCEPTABLE OR NOT.

I HAVE RECEIVED SOME FEEDBACK FROM STAFF THERE IS A PROEFRPS NOT TO MAKE THAT CHANGE THIS YEAR BUT PERHAPS SOMETHING TO MOVE TOWARDS IN THE FUTURE. WE HAVE SOME ISSUES AT TIMES WITH TRAINING CITIZENS TO GET THEM FAMILIAR WITH GRANT ADMINISTRATION AND THE BEST WAY TO DO THESE.

I ANTICIPATE THAT IS SOMETHING FOR A FUTURE YEAR.

I WANTED TO SAY A LOT OF -- THIS IS A DRAMATIC REVISION OF THE GUIDELINES, I THINK THIS FIRST YEAR WOULD BE A PILOT PRIME MINISTER TO SEE HOW IT WORKED AND WE'RE LOOKING FOR WAYS TO IMPROVE THE PROGRAM. I EXPECT WE COME BACK IN A YEAR TO ASK FOR ADDITIONAL MODIFICATIONS TO WHAT WE'RE

PROPOSING TODAY. >> IF I MAY, THE GRANT REVIEW THE FUNDING PANEL, THAT IS A BOARD OF THE COUNTY AND IN ORDER TO MAKE CHANGES TO THAT FUNDING PANEL WE HAVE TO GO THROUGH A SEPARATE PROCESS FOR THAT. SO AS MENTIONED.

THAT'S SOMETHING WE TALKED ABOUT NOT A PREFERENCE BUT THAT WILL BE, THAT'S A PROCESS AND WILL NOT MAKE IT TO THE END OF THE PROCESS BY THIS GRANT REVIEW T IS SOMETHING WE'LL DO THE

FOLLOWING YEAR. >> I SHOULD MOVE ON TO THE NEXT SLIDE TO THIS MAIL BE HAPPIFUL WHY THAT DOESN'T MAKE SENSE.

WE'RE PRESENTING THEM TODAY AS YOU ALL KNOW.

>> IF YOU APPROVE TEM IT HAS TO GO TO THE COUNTY COMMISSION FOR THEIR APPROVAL BEFORE WE PUBLISH THEM.

WE'RE REQUIRED TO HOST THE WORKSHOPS.

ONE THING I WANTED TO MENTION THE CULTURAL COUNCIL IS ENGAGING A PROFESSIONAL GRANTS ADMINISTRATOR TO JOIN THE STAFF WHO WILL PROVIDE A LOT OF HELP TO THE ORGANIZATIONS, WHETHER THEY ARE CULTURAL OR THOSE THAT WANT TO PRODUCE EVENTS SO WE WILL HAVE MORE ONE ON ONE SUPPORT WHICH WILL MAKE THE TRANSITION TO THE GUIDELINES EASIER FOR ALL OF THEM.

BUT DURING APRIL AND MAY, WE'LL HAVE THE WORKSHOPS AND MEETING.

THE APPLICATIONS ARE DUE IN JUNE, THE GRANT REVIEW PANEL'S, BASED ON THE TIME LINE, MEETS IN JULY.

WE WOULD COME BACK IN AUGUST TO MAKE RECOMMENDATIONS T IS A QUICK PROCESS FROM THIS MEETING MOVING FORWARD.

WHICH IS ANOTHER REASON IT WOULD BE DIFFICULT TO CHANGE THE WAY THAT WE SCORE THE APPLICATIONS -- WHO SCORES THE

APPLICATIONS THIS YEAR. >> MR. CHAIRMAN.

A QUESTION TO YOU. OUR FRIENDIED ANDY WHITT STARTED A PROCESS BACK I IMAGINE MANY YEARS AGO OF A GRANT POOL WHERE

[00:20:03]

IS THAT GONE NOW? DOES THAT STILL EXIST?

HAS ANYONE EVER USED IT? >> THE ONLY APPLICANTS WHO COULD USE -- IT WAS NOT A GRANT POOL. THE VISITOR EXPERIENCE GRANT INCLUDED A PROVISION THAT ALLOWED THE GRANTEES TO GIVE THE COUNCIL TO HANDLE ALL THEIR MARKETING.

IFIF THEY RECEIVED A $10,000 GRANT FOR A SMALL EVENT AND THE EVENTS ARE BY THE NATURE SMALLER, FREE.

THEY'RE NOT TICKETED. THE CULTURAL COUNCIL WOULD GET HALF THE GRANT MONEY AND HANDLE THE MARKETING FOR THEM.

WHAT I'M ENVISIONING THAT THOSE SMALL FREE EVENTS WOULD NO LONGER BE WITH A PART OF THIS GRANT POOL, THEY WOULD BE TAKEN CARE OF WITH THE POOL OF MONEY THROUGH THE PLAN, WHICH WILL BE INTRODUCED NEXT MONTH. A SIMILAR TO THE WAY THAT THE REENACTORS HAVE BEEN HANDLED FOR A NUMBER OF YEARS AND OTHER SMALL EVENTS, BECAUSE IT IS A FREE EXPERIENCE IT IS SOMETHING THAT VISITORS STUMBLE ACROSS ON THE STREET, THEY COULD APPLY FOR FUNDING OUTSIDE OF THE GRANT PROCESS.

WE CAN HELP WITH THAT MARKETING.

WE'RE WORKING WITH A NUMBER OF APPLICANTS THIS YEAR I WOULD SAY THERE A MIXED RESULTS. SOL ASSIGNED IT TO US.

THEY FELT THEY WANTED TO MARKET THE EVENT THEY HAD IN THE PAST.

IN THOSE CASES THERE IS NO BENEFIT TO HANDING IT OVER.

AGAIN WITH WHAT WE'RE PROPOSING, WE WILL BE WORKING WITH ALL OF THE APPLICANTS AND WE WILL BE LOOKING AT HOW WE'RE SPENDING THE BALANCE OF THE MARKETING DOLLARS TO PROMOTE THE EVENTS AND MAKE BETTER DECISIONS ABOUT THEIR MARKETING DOLLAR.

>> THANK YOU. >> ANY OTHER QUESTIONS BEFORE WE

GO TO PUBLIC COMMENT? >> IS THERE PUBLIC COMMENT?

>> MR. CHAIRMAN, I SEE, THIS IS PHIL MCDANIEL THAT WILL SPEAK.

PHIL I WOULD ASK YOU A QUESTION BEFORE YOU MAKE YOUR COMMENT.

>> SURE. >> CAN YOU GIVE THIS ORGANIZATION THE, THE TDC, A LITTLE BACKGROUND ON YOUR HISTORY WITH IT, I THINK THAT'S IMPORTANT FOR US TO KNOW.

>> THANK YOU, I THINK I WOULD LIKE TO SAY THAT FOR THE DISCUSSION BUT I WILL TALK BRIEFLY AND MY INVOLVEMENT IN THE ARTS. I HAVE BEEN IN THE COMMUNITY 30 YEARS. I'M PHIL MCDANIEL THE FORMER VOLUNTEER DIRECTOR OF THE CULTURAL COUNCIL GOING BACK TO PROBABLY THE EARLY 2000S AND INSTRUMENTAL IN WORKING WITH THE BOARD OF COMMISSIONERS IN 2010 TO GO FROM 3 TO 4 PENNIES INTO THAT TAX. AS PART OF THAT WE CREATED PERMANENT FUNDING FOR THE CON TUR RAL COUNCIL.

THEY ARE DOING A WONDERFUL JOB. THE ONE QUESTION AND WHEN I WAS LOOKING AT GRANTS BACK IN THE DAY I HAD THE BENEFIT OF WORKING WITH THE BEST GRANT WRITERS IN THE COUNTRY PARTICULARLY RETHAT BLADES IN PALM BREACH RUNNING THEIR CULTURAL COUNCIL.

A THING THAT STRUCK ME I LIKE THE DIRECTION BUT IT IS IMPORTANT THAT THE GRANTS BECOME, WHAT IS THE WORD I'M LOOKING FOR? NOT A CRUTCH TO KEEP THE ORGANIZATIONS GOING. FOR MANY YEARS WE HAVE CONTINUED TO FUND THE ORGANIZATIONS AND IN FACT THE EVENT THAT THEY'RE DOING IS THE TOTAL OPERATING BUDGET.

THINK THINK THERE IS PROBABLY A PLACE FOR SOME OF THOSE DOLLARS, THERE MAY BE AS WE MOVE FORWARD WHAT ARE BRICK AND MORE TORE INSTITUTIONS THE LIGHT HOUSE AND I THINK THAT THOSE GUYS SHOULD BE TREATED WITH SOME SLIGHTLY DIFFERENT CONSIDERATION THAN SOMEBODY PUTTING ON A WEEK LONG EVENT.

SO I LOVE WHERE THIS IS GOING. I WOULD ENCOURAGE YOU.

THESE ARE PROBABLY GOING TO GET VOTED ON THAT'S GREAT.

AS WE GO DOWN THE LINE, IT'S IMPORTANT YOU KNOW THAT WE PUT TIME LIMITS ON THE AMOUNT OF MONEY WE GIVE SOME OF THE ORGANIZATIONS BECAUSE IF YOU JUST KEEP FUNDING THEM AS SOME HAVE BEEN FOR MANY YEARS, THEY BECOME TOO DEPENDENT AND THEN THE EVENTS ARE A LITTLE COMPLACENT.

[00:25:01]

THANK YOU FOR TAKING THE VISION OF 15 YEARS AGO AND TO A BETTER PLACE TODAY. THANK YOU.

>> PHIL, THANK YOU. CIRCUMSTANCES THERE MORE PUBLIC

COMMENT? >> I WAS GOING TO MAKE A MOTION

WHEN YOU'RE READY. >> PLEASE DO, GO AHEAD.

>> ECHOING AND REINFORCING EVERYTHING WE HEARD THE REVISIONS ARE A OVERHAUL AND THEY ACCOMMODATE A LOT OF NEEDS TH BEEN ASKING TO BE ADDRESSED FOR YEARS.

HATS OFF TO THE STAFF AND BOARD FOR THE CHANGES.

I WOULD MOVE THAT THESE BE ACCEPTED.

>> SECOND THAT. >> WE HAVE A SECOND.

ROLL CALL ON THIS. I APOLOGIZE.

>> YES. >> GOING BACK TO -- THANK YOU.

GOING BACK TO WHAT MR. MCDANIELS SAID, HOW IS THIS NEW SYSTEM GOING TO AFFECT, HOW IT WILL AFFECT LIGHTENER BUT NOT A FESTIVAL THAT'S JUST OUT THERE IF IT IS FUNDED OR NOT LIKE A GAMBLE ROGERS FESTIVAL THIS IS THEIR ENTIRE BUDGET.

I SEE THESE PERCENTAGES POSSIBLY HINDERING THEM A BIT.

AND HOW IS THAT FIGURED IN THE PROCESS OF THE CONSIDERATION OF THAT. I JUST WANT TO GET A CLARIFICATION ON WHAT MR. MCDANIEL SAID.

>> SO, IN RESPONSE DIRECTLY TO WHAT MR. MCDANIEL SAID.

THE GUIDELINES THAT YOU ARE REVIEWING ELIMINATE FUNDING FOR SPECIAL EVENTS BE WHERE THE SPECIAL EVENT IS THE ONLY CULTURAL ACTIVITY THAT THAT THE ORGANIZATION IS PRODUCING AFTER A NUMBER OF YEARS. AT SOME POINT THEY WOULD ONLY RECEIVE MARKETING DOLLARS. AND LIKE YOU SAID THE LIGHTENER WILL BE MORE LIKELY TO APPLY THAN THEY HAVE IN THE PAST BECAUSE OF THE WAY WE'RE VIEWING AND ALLOWING THEM TO APPLY FOR A PERCENTAGE OF THE OVERALL FUNDING AS AN ORGANIZATION THAT IS BASICALLY IN THE BUSINESS OF PRODUCING PROGRAMMING OF VERY HIGH QUALITY THAT BRING VISITORS.

THE SMALLER ORGANIZATIONS LIKE GAM BELL ROGERS THAT IS AN EVENT THAT SHOULD BE A SIGNATURE FOR EVENT FOR THE COUNTY.

THEY HAVE NOT BEEN APPLYING FOR FUNDING.

ONE OF THE REASONS FOREMAKING THE CHANGES WAS AFTER HAVING CONVERSATIONS WITH ORGANIZATIONS LIKE THAT, THEY FELT THAT THE WAY THE GRANTS WERE STRUCTURED, INCLUDING THAT -- THE HIGHER MARKETING REQUIREMENT, IT DID NOT WORK FOR THEM.

GAM BELL ROGERS IS ONE THAT IS A FREE EVENT AND COULD BE WON WITH A SMALLER BUDGET THEY THE COUNCIL CAN PARTNER WITH THEM OUTSIDE OF THE GRANT PROGRAM. BECAUSE OF THE NATURE -- I DON'T WANT TO DWELL ON THAT ONE EVENT BUT GIVEN IT IS A VERY SIGNIFICANT FIGURE THERE THE COUNTY'S HISTORY.

IT IS SOMETHING THAT WE COULD, I BELIEVE, BUILD INTO A VERY BIG ATTRACTOR FOR VISITORS. THAT'S THE TYPE OF EVENT WE MAY WANT TO LOOK AT SPENDING SOME OF OUR SPECIAL EVENT FUNDING ON, AGAIN, SEPARATE LIZ FROM THE GRANT PROCESS.

BUT I THINK THE WAY -- AN ORGANIZATION THE ONLY THING THEY DO IS PRODUCING SOMETHING LIKE THE GAM BELL ROGERS FESTIVAL.

THEY COULD QUALIFY FOR THE -- THAT'S FUNDING BASED ON THE OVERALL BUDGET. THERE IS A DISTINCTION BETWEEN THOSE ORGANIZATIONS WHICH ARE WHAT I CALL CULTURAL ORGANIZATIONS AND THE ORGANIZATION I AM NOT PICKING ON ROTARY CLUBS. I HAVE BEEN A MEMBER.

AN ORGANIZATION THAT'S DOING MANY DIFFERENT THINGS THAT COMES TO US FOR FUNDING TO SUPPORT A SINGLE EVENT.

ONCE THEY HAVE DONE THAT FIVE OR SIX YEARS, EITHER IT SHOULD STAND ON ITS OWN OAR NOT. THAT'S WHAT I HAVE BEEN HEARING FROM MANY OF YOU IN THE LITTLE OVER THE YEAR I HAVE BEEN HERE.

THAT'S THE DISTINCTION. I DON'T THINK AN ORGANIZATION LIKE GAM BELL ROGERS WOULD CALL INTO THAT CATEGORY WHERE THEY WOULD NOT RECEIVE SUPPORT AT SOME POINT IN THE FUTURE.

THERE ARE OTHER OPTIONS THROUGH LINE ITEMS?

>> YES. >> THANK YOU VERY MUCH.

>> ANY OTHER DISCUSSION? >> A MOTION.

[00:30:07]

SECTED? >> (ROLL CALL), THANK YOU VERY

[7. TDT 5th CENT DISCUSSION AND RECOMMENDATION]

MUCH. >> CHRISTINA, THANK YOU.

THE NEXT ITEM IS THE TDT 5TH CENT DISCUSSION.

>> GIVE PEE A MINUTE AND I HAVE TO GET BACK TO MY POWERPOINT.

>>> GOOD AFTERNOON. WHAT WE ARE GOING TO PICK UP AS REVISED TO NUMBER 8 IS THE DISCUSSION RECOMMENDATION FOR THE 5TH CENT OF THE TOURIST DEVELOPMENT TAX.

SO AT THE MARCH 2ND BOARD OF COUNTY COMMISSIONER'S MEETING, THE BCC GAVE DIRECTION TO THE TDC TO DO TWO THINGS.

ONE TO GIVE A RECOMMENDATION ON LEVEEING THE FIFTH CENT OF THE TAX ARE WE IN FAVOR OR NOT. AND THEN TO PROVIDE A RECOMMENDATION ON HOW THE REVENUES FROM A FIFTH PERCENT OF TOURIST DEVELOPMENT TAX WOULD BE UTILIZED IF THAT WAS LEVIED.

SO WE'RE STARTING HERE ON THE SAME PAGE AND FOOTING.

I'LL GIVE YOU A LITTLE BIT OF PRINCE GEORGE'S AND HISTORY AND A OVERVIEW OF THE THEN HAVE TIME FOR DISCUSS.

THE TAX IS REGULATED AT THE STATE LEVEL BY FLORIDA STATUE 125.0104. THAT STATUTE GRANTS COUNTIES THE RIGHT TO LEAVE LEVY THE TAX ED AND THAT ESTABLISH A TOURIST DEVELOPMENT CON COUNCIL. WE MAINTAIN A TOURIST DEVELOPMENT PLAN AND INDICATING HOW OUR COLLECTED REVENUES WILL BE UTILIZED. WE HAVE FLEXIBILITY.

THEY HAVE FLEXIBLEFY TO UTILIZE THE COLLECTED TAX IN A MANNER THAT BEST SUITS THE COUNTY'S NEED FOR SUPPORTING LOCAL TOURISM AND WE HAVE ANYWHERE ELIGIBILITY HAVE ANYWHERE BETWEEN 3% TAX TO 6% TAX ELIGIBILITY.

WE'RE ELIGIBLE FOR 5% TAX HERE AND LEVY 4% TAX.

SO, IN 2019 WE UPDATE OUR TOURIST DEVELOPMENT PLAN.

WE LEVIED 4 CENTS BEFORE AND AFTER THE ORDINANCE.

WHAT WE DID IN THIS REVISION OF THE TOURIST DEVELOPMENT PLAN WE HAVE A FIFTH CATEGORY CALLED TOURISM ASSETS AND WE REALLOCATED THE EXISTING LRVY 4-CENTS BETWEEN THE FIVE CATEGORIES. WHAT WE OPERATE UNDER HERE TODAY IS THE FIVE-CATEGORY SYSTEM. YOU CAN SEE THE SUMMARY OF IT HERE IN THE TABLE ON THE SLIDE. WHAT WE HAVE IS A CATEGORY 1.

WHICH IS CALLED THE 1.5 SENTS. AND 2 IS ARTS, CULTURE AND HERITAGE AND RECEIVES .5 CENTS. 3 LEISURE AND RECREATION IS IS.FOUND. AND CATEGORY 4 ADMIN AND SPECIAL USES. 8.

AND THEN 5. 7 CENTS.

NOW, IN TALKING TO YOU ALL AS WELL AS OTHER PEOPLE IN THE COMMUNITY, I GET ASKED, WELL THAT SOUNDS FINE AND GREAT WHAT DOES THAT MEAN? AND SO HERE WHAT YOU SEE IS A BREAKDOWN OF TYPES OF EXPENSES BY CATEGORY FOR ALL FIVE CATEGORIES. FOR DESTINATION 1, THE COUNTY HAS A CONTRACT WITH THE VISITOR'S BUREAU AND THE BULK OF

[00:35:03]

FOR CATEGORY 2, THE COUNTY PAYS THE CULTURAL COUNCIL AND ARTS HERITAGE GRANTS PROGRAM, THE AMPHITHEATER SUPPORT AND THEN A BIT OF MONEY TO THE SING OUT LOUD EVENT.

AND THE SUMMARY OF EXPENSES. CATEGORIZE 3 IS LEISURE AND RECREATION. THE FOUND GOES TO THE ST AUGUSTINE BEACH RENOURISHMENT. RESTROOM CLEANING AND TRASH PICKUP AND MAINTENANCE. BOARD WALK REPAIRS AND THE ARTIFICIAL REEF AND SPORTS GRANTS MANAGEMENT PROGRAM.

CATEGORY 4 IS ADMIN, SPECIAL USES AND EVENTS.

WE FUNDED -- FUND A DIVERSE NUMBER OF THINGS IN THE CATEGORY. THIS IS NOT INCLUSIVE BUT THEY ARE THE MAIN EXPENDITURES FOR CATEGORY 4.

THERE ARE THREE VISITORS INFORMATION CENTERS THAT ARE FUNDED FROM THE CATEGORY, THE NIGHTS OF LIGHTS AND TWO FIRE WORK, THE COUNTY GETS AN ALLOCATION TO THE TPC TO SUPPORT THAT EVENT. THERE IS ANY TIME WE DOS TOURISM DEVELOPMENT STUDIES OR RESEARCH STUDIES, THIS REOUT OF CATEGORY 4. THE TOURISM DEPARTMENT STAFF AND OPERATIONS. THAT'S THE EXPENSES TORE DINA AND MYSELF. AND THE AMPHITHEATER DEBT SERVICE AND BLEACHERS PAID OUT OF HERE.

THERE ARE SOME OTHER EXPENSES BUT THIS IS THE BULK OF THEM.

AND THEN CATEGORY 5 THAT'S THE NEW CATEGORY WHICH WAS CREATED IN THAT LAST MODIFICATION THE TOURIST DEVELOPMENT PLAN, CREATED IN 2018. WHAT HAS BEEN PROVIDED OUT OF THERE, THE WAY IT IS SET UP. FUNDING CAN BE PROVIDED FOR PROJECTS AS THEY ARE APPROVED BY THE BOARD OF COUNTY COMMISSIONERS AND WHAT WE HAVE OUT OF THERE ARE THE MONTH PONT SOUTH AND THE VIAN 0. THERE IS A HIGH LEVEL I WILL DIVE INTO THAT ANY MORE BUT WHAT WE'RE CONSIDERING HERE TODAY IS SHOULD THE TAX LEVY AND SHOULD THE REVENUES FROM THAT TAX BE ALLOCATED IF IT IS LEVIED; ANY QUESTIONS FOR TERA.

>> VIZ ONE STATEMENT I THINK WE SHOULD REALLY LOOK HOW WE SPENT OR REALLOCATE BEFORE WE VOTE WHETHER TO LEVY.

IT'S NOT RIGHT TO LEVY A TAX WITHOUT KNOWING HOW WE'LL SPEND

IT, I AGREE WITH THAT. >> I AGREE.

>> TERA, ARE YOU GOING TO MAKE A RECOMMENDATION, YOU KNOW THAT'S GOING TO BE FOR US TO DISCUSS THE ALLOCATION?

>> YES I'M NOT -- I'M NOT MAKING A RECOMMENDATION TO YOU GUYS, YOU ARE MAKING A RECOMMENDATION TO THE BOARD I'M HAPPY TO HELP YOU NAVIGATE THROUGH THAT ANY WAY I CAN.

ONE OF THE THINGS THAT I DO HAVE IS IF WE LEVEL THIS AND WHAT WE HAVE TO DO IS THAT'S THE ORDINANCE.

AND WHEN WE GO TO DO THAT. THERE ARE SOME SUGGESTIONS OF WHAT WE DO AND THINGS WE SHOULD CONSIDER DOING.

REMOVE OUTDATED LANGUAGE AND EVEN THOUGH WE UPDATE IN 2019.

SINCE THEN WE HAVE PAID OFF THE DENT SERVICE FOR THE CONVENTION CENTER. WE WANT TO REMOVE THE LANGUAGE THAT REFERENCES THAT. ANYTHING THAT IS OUTDATED.

ONE OF THE THINGS I GO BACK TO THE CATEGORY OF EXPENDITURE YOU WILL SEIZE THAT WE HAVE RESURING.

WE HAVE APPROVED RECURRING EXPENSES THAT ARE BEING PAID OUT OF MULTIPLE CATEGORIES. CATEGORY 3 AND 5 SO WE MAY WANT TO LOOK AT MODIFYING THE PLANS THAT WE ARE CONSOLIDATING THE TYPE SO THAT WE KIND OF HAVE A CLEAR VIEW HOW WE'RE DOING SO.

WE LEVY THAT WE NEED TO INCORPORATE THAT LANGUAGE AND OUTLINE THE ALLOCATIONS ON THAT PLAN.

THESE ARE OUR BULLETED THINGS THAT EITHER NEED TO BE DONE OR SHOULD BE CONSIDERED TO BE DONE.

>> I DON'T WANT TO PUT YOU ON THE SPOT.

HOW MUCH IS COMING OUT OF THE THIRD BUCKET RIGHT NOW? HOWHOW MUCH OVER THE PAST COUPLE OF YEARS OUT OF THE THIRD BUCKET

FOR BEACH IMPROVEMENT? >> THE ST AUGUSTINE BEACH, RENOURISHMENT SEVERE AS MILLION DOLLARS OUT OF CATEGORY 3 ANNUALLY. AND THEN OUT OF CATEGORY 3 WE PROVIDE FUNDING FOR BEACH WALK OVER IMPROVEMENTS, RESTROOM CLEANING AND TRASH PICKUP. (INAUDIBLE).

[00:40:07]

>> IT IS, YES. >> SIMILAR TO MICHAEL'S QUESTION, I SEE THAT WE SPEAK TO ST AUGUSTINE BEACH AND TO PONTE VEDRA AND VILANO. ARE ALLOCATIONS, I DON'T KNOW THE ANSWER TO THIS, THIS WHY I'M CONSIDERING ON CRESCENT, BUTLER ST AUGUSTINE BEACH WHAT PORTION HAVE THEY RECEIVED OUT OF ALLOCATIONS OF THE TDC FOR THE BEACH RENOURISHMENT?

>> CRESCENT AND BUTLER BEACHES? >> THERE ARE SIX IN THE

COUNTY. >> AT THE MOMENT THE COUNTY HAS TWO RENOURISHMENT PROJECTS. A LONG STANDING PROJECT THAT THE BEACH WHICH IS AROUND THE PEER AREA AND THE NEW PROJECT WHICH IS THAT SOUTH KIND OF VILANO THOSE ARE THE PROJECTS.

WE'RE NOT PUTTING SAND ON BUTLER, CRESCANT.

>> OKAY. >> THANK YOU.

>> TERA? >> TO HELP YOU OUT WITH YOUR ANSWER THERE. IT IS CALLED SACRIFICIAL SAND UNLOADED NEAR THE PIER AND IT IS ACTUALLY.

IT BENEFITS CRESCENT AND BUTLER AS IT MOVES DOWN.

THAT'S WHERE IN FRONT OF THE RESTAURANT HOW YOU HAVE THE SECOND DUNE LINE AND SO THAT'S -- THAT'S ALL A PART OF THAT SAME SO THAT THE BEACH RENOURISHMENT IS BENEFICIAL FOR THE NEXT 20 MILES SOUTH. THE QUESTION IS, THE PONTE VEDRA. WHEN DID THE PONTE VEDRA BEACH RENOURISH. START IN '19 WHEN YOU

ESTABLISHED THE ORDINANCE? >> I -- THAT'S A THE PA OF THE

HISTORY. >> IT IT HAS STARTED THEN.

KY NOT TELL YOU THE DATE WHEN WE STARTED.

I'M NOT SURE. BUT THE RECENT PROJECT NOT PRIOR TO 2019 IT IS AN EXTENSION OF THE EROSION FROM MATTHEW, IRMA

AND THE STORMS THAT TOOK PLACE. >> THE CATEGORY THREE THE ST AUGUSTINE BEACH RENOURISHMENT, THE 50-YEAR PLAN?

>> I BELIEVE IT IS 50. >> THAT WE'RE COMMITTED TO.

YOU MAY ANSWER THIS, HOW FAR IN ARE WE, 25 YEARS NOW?

>> I WOULD SAY AT LEAST. >> I THINK THAT'S RIGHT.

>> AND THIS IS THE FINAL QUESTION.

THE ORIGINAL TWO CENTS THAT WENT IN, I KNOW THERE WAS A SPLIT BETWEEN PARKS AND REC, ARTS AND MARKETING YOU KNOW CATEGORIES 1, 2, 3. DO WE STILL FOLLOW THOSE GUIDELINES FROM THOSE FIRST TWO PENNY OS IS THAT THEN CHANGED

COMPLETELY? >> TWO CENTS AND VOTED.

BREEZE HAD TO VOTE TO BE A BED TAX.

>> THEY HAVE BEEN MODIFIED. THE ALLOCATION ACROSS THE PENNIES ACROSS THE CATEGORIES THEY WERE TOUCHED BY THAT 2019

REALLOCATION. >> THE PERCENTAGES NO LOVINGER

IN EFFECT. >> THAT'S CORRECT.

>> THANK YOU. >>> MR. CHAIRMAN.

TERA, WOULD YOU KNOW OFF THE TOP OF YOUR HEAD, WHAT THE TOTAL ANNUAL ALLOCATION, IF YOU WILL FOR BEACH RENOURISHMENT IN THE LOCATIONS ARE IN ADDITION TO THE TDC FUNDS.

WHERE THERE IS -- IF THERE IS OTHER FUNDING, WHERE DOES THAT

COME FROM? >> THERE IS OTHER FUNDING.

I WOULD IMAGINE IT COMES. AND I WOULD I IMAGINE THE ANSWER FROM GENERAL FUNDS. I BELIEVE THERE WAS A CONTEMPLATION OF THE MSTU FOR THE NEWER PONTE VEDRA SOUTH VILANO AREA. THAT'S RECEIVING FUNDING AND THEN FROM THE FEDERAL GOVERNMENT AND THE STATE AS WELL DEPENDING ON WHICH PROJECT WE'RE LOOKING UP.

>> A FOLLOW UP. >> IF, IS IT SAFE TO SAY THAT THE TDC FUNDING DRIVES MATCHING FUNDING.

MONEYS FROM, I'LL SAY THE STATE THE FEDERAL GOVERNMENT, IS PROVIDED IN CONNECTION WITH IN SOME WAY A RELATIONSHIP WITH THE TDC FUNDING THAT GOES INTO THE PROJECTS AND DRIVES OR GENERATES

ADDITIONALLY. >> IT IS A REVERSE.

WE HAVE TO COME UP WITH MATCH MONEY BEFORE WE HAVE TO COME UP WITH MATCHING FUNDS AND COMMITMENT PRIOR TO BEING ABLE TO RECEIVE ANY OF THOSE FUNDS. SO THAT'S PART OF THE APPLICATION THAT RECEIPT SAYING WE'RE MAKING THIS COMMITMENT OF THE FUNDS. THAT WILL BE COMMITTED FOR THE LENGTH OF THE PROJECT WHICH MAY BE 10, 50 YEARS, WHATEVER THAT

WOULD BE. >> AND AT ONE POINT I KNOW THAT WE COMMITTED TO 20%. I WAS NOT INVOLVED IN THE PONTE

[00:45:04]

IF THAT HELPS? >> I WANT TO CLEAR UP SOMETHING. THERE IS PONTE VEDRA SOUTH AND PONTE VEDRA BEACH IS IN THE PROCESS OF TRYING TO GET ONE.

>> AND THAT -- IT'S ANOTHER ANIMAL ITSELF.

I THINK THAT WE HAVE MATCHING FUNDS WE GET MATCHING FUNDS IT IS 20%: BUT SOUTH IS 20%.

>> TO MEASURE THIS IS A COMPLY KITED ISSUE.

>> YES. AND PRIOR TO WITHOUT SEEING A PICTURE OF A COMMITMENT FOR AND HOW MUCH HAS BEEN SPENT, THAT KIND OF STUFF IT WOULD BE HELPFUL TO SEE THAT.

I DON'T KNOW, TO ME IT WOULD BE HELPFUL TO SEE THIS HISTORICAL PORTRAYAL OF THE FUNDS THAT HAVE BEEN DEDICATED FOR THESE PURPOSES TDC FUNDS AND OTHERS AND WHAT DOES THE FUTURE LOOK

LIKE. >> SO ALL THE BEACH RENOURISHMENT WE'RE 25 YEARS IN FOR ST AUGUSTINE OR THE ONE THAT WE ENTERED INTO FOR THAT PONTE VEDRA SOUTH AREA OR ONE THAT IS BEING POSSIBLY CONSIDERED FOR PONTE VEDRA NORTH, BY THE TIME ANY OF THOSE PROJECTS WILL BE COMPLETED, I WILL BE RETIRED.

THEY'RE VERY LONG-TERM PROJECTS.

IN THE CASE OF ST AUGUSTINE, IT HAS BEEN A LONG ONGOING PROJECT. THEY DO A RENOURISHMENT EVERY FIVE YEARS. THE PROJECT THAT WE STARTED SOUTH WILL LOOK SIMILAR TO THE BEACH AND WE PUT MORE ON THE BEACH THERE. AND THEY ARE RECURRING.

THE QUESTION FOR TO YOU CONTEMPLATE IT IS A AND IT IS A ROBUST. IN TERMS OF TYPE OF USE AS OPPOSED TO TRYING TO PICK APART ALL THE SPECIFICS OF HOW WE SPEND THE MONEY. WE CAN GET THAT LEVEL OF DETAIL THE MORE DETAIL YOU GO INTO, AND IF YOU, AND LOOK AT IT FROM A OVERVIEW, THE WAY -- WE IS A PLAN, THE COUNTY HAS A PLAN.

WE HAD A PLAN FOR A LONG TIME AND A GOOD NUMBER OF YEARS AROUND 10 WE HAD FOUR CATEGORIES.

THE FIRST FOUR THAT YOU SEE HERE.

WE CREATED A FIFTH THE BROAD CATEGORY.

AND WHEN YOU LOOK AT THE SCREEN WHAT WE SPENT OUT OF THE BEACH RENOURISHMENT. YOU HAVE, WE HAVE FIVE CATEGORIES WE HAVE FOUR BUCKETS OF EXPENDITURE TYPES.

WHEN YOU ARE FIGURING -- WHEN YOU ARE CONTEMPLATING HOW TO USE THE REVENUE, IT MAY BE HELPFUL INSTEAD OF THINKING ABOUT THE SPECIFIC PROJECTS WE THINK MORE SHOULD GO TO PROJECT A, B, Z, WE MAY INSTEAD WANT TO THINK ABOUT IF WE WERE TO HAVE ABOUT $3 MILLION, WE'RE THINKING IF WE LEVIED THE FIFTH CENT IN '22.

THAT WOULD BE OCTOBER OF '21. THIS OCTOBER.

THAT OVER THE NEXT FISCAL YEAR WE WOULD GENERATE SOMEWHERE AROUND $3 MILLION IN NEW REVENUE.

SO IF SUDDENLY THE TDC WAS GIVEN $3 MILLION OF NEW REVENUE, WHAT CATEGORY WOULD YOU PUT IT IN? WHAT TYPES OF PROJECTS WOULD YOU WANT IT TO GO TO? THAT MAY BE KIND OF A STARTING POINT FOR DISCUSSION AND THEN WE COULD ALWAYS DIVE DEEPER BUT IF WE START ON THAT, WE'RE GOING TO GET STUCK.

>> MR. CHAIRMAN I HAVE SOME CONFUSION MAYBE WE CAN CLEAR IT

UP. >>> IT WAS TWO YEARS AGO THAT WE CREATED THE CATEGORY 5 IF I REMEMBER?

>> YES. >> AT THAT TIME WE SIGNED A

CONTRACT FOR THE CORPS OF. >> FOR THE SOUTH PONTE VEDRA VILLE VILLE -- VILANO, WE HAVE AN OBLIGATION AN THAT FOR UPWARDS OF 50 MILLION? SOMETHING LIKE THAT? , WHAT WE ARE COMMITTED TO BEACH RENOURISHMENT $2.5 MILLION A

[00:50:01]

YEAR. >> THEY HAVE AN MSTU ALSO.

>> OKAY. PAUL, TO SHOW MY IGNORANCE.

>> A TAXING UNIT. THEY ARE GETTING BENEFITS THAT ARE PAYING EXTRA PROPERTY TAXES.

>> THANK YOU. >> AND (INAUDIBLE) POLITICS CHAIRMAN, MAYBE WE SHOULD BE LOOKING AT THE POSSIBLE USES OF THE $3 MILLION. WE'RE TALKING ABOUT SAND BUT WHAT ARE SOME OF THE OTHER AREAS THAT MIGHT BE INCLUDED IN THE CATEGORIES 1 THROUGH 4? AND OR. , THERE MAY BE BETWEEN THE CATEGORIES. AND THE ASSETS ARE GENERAL.

IF WE LOOK AT 1 THROUGH 4. I'M NOT AWEAR.

I CANNOT THINK OF A TYPE -- A TYPE OF EXPENDITURE THAT WE COULD NOT PLUG IN. WE HAVE ALL OUR MAJOR THE AREAS OF TOUR ITCH. AND SO WE COULD SPEND MONEY ON SPORTS WE COULD SPENT IT ON SPORTS.

ON MUSIC. WE HAVE THAT COVERED.

, IF I LOOK I MAY BE TOO FAR IN THE BOX TO SEE IT.

CO NOT THINK OF ANYTHING THAT'S A NOVEL USE OF MONEY THAT WE COULD NOT PLACE INTO CATEGORY. YOU ALL HAVE IN YOUR BOOK.

KY PUT IT. >> AND THE CATEGORIES AND SO IF THAT IS HELPFUL WE CAN LOOK AT THOSE AND GIVE YOU A SENSE OF WHAT CAN BE PLUGGED INTO THE CATEGORIES.

>> TERA DOES THAT HAVE THE TABLE WITH IT.

>> AND LOTS OF TABLES THE ANSWER IS YES.

WHICH GID YOU HAVE IN MIND. >> AND IT IS DISTRIBUTED TO THE DIFFERENT FIVE BUCKETS THE CATEGORIES I APOLOGIZE.

, I THINK AS WE START WE'RE CONTINUING THE DISCUSSION UNDERSTANDING WHAT IS IN CATEGORY 3 THE BEACH RENOURISHMENT IS IMPORTANT BECAUSE IF PART OF WHAT YOU'RE ASKING TO US DO IS COME UP WITH THE CHANGE OF LANGUAGE AND IN ONE PLACE TO UNDERSTAND WHAT IS IN THE CATEGORY 3 OF THAT -- OF THAT CURRENT 6 CENTS AND THAT IS A TALL ORDER TO ANSWER RIGHT NOW. THAT'S IMPORTANT TO KNOW.

>> CAN YOU SWITCH ME OVER TO THE PROCORRECTOR PLEASE AND THE

CEILING? >> , WE'RE DOING THAT ON THE TABLE FOR MY PRESENTATION IS A SUMMARY OF IT IS A CONSOLIDATED SUMMARY OF THE TABLE MIKE MICHAEL THAT WERE YOU ASKING ABOUT THE INDIVIDUAL PENNIES. WE CAN ZOOM IN RIGHT HERE

PLEASE. >> THIS IS, SO THIS IS THE ORDINANCE 2019 AND SO WHAT IT DOES IS THAT IT TELLS US THE CATEGORIES OF USES HERE. IF YOU'RE SITTING UP AND HAVE THE BOARD IN THIS AND IT IS PAGE 2.

SO OUR FIRST CATEGORY IS DESTINATION MARKETING I'M GOING TO READ THESE BUT IN A SLIGHTLY GLAZED OVER WAY.

AND A SECTION 125.104 OF THE STATUTE PROVIDE FOR THE MARKETING AND PROMOTION AND THE STATE NATIONALLY AND OF ST.

JOHN'S COUNTY AS A TOURIST DESTINATION BUT NOT INCLUDINGED ADVERTISING AND EDITORIAL, PROMOTIVATIONAL MESSAGES AND THE USE OF ELECTRONIC AND WEB BASED MEDIA OUTLETS AND CONSUMER DIRECT SALES INITIATIVES AND RELATED ADMINISTRATIVE

EXPENSES. >> THIS CALLED DESTINATION MARKETING AND THE DEFINITION SUPPORTS THAT.

>> AND THE THE SECOND IS ARTS, CULTURE AND HERITAGE AND IN ACCORDANCE WITH THE STATUTE PROVIDE FOR CULTURAL, HISTORICAL. LITERARY FINE AND NOT FINE

[00:55:04]

ENTERTAINMENTS AND THE EXPENSES. >> AND CULTURE CULTURAL CONTRACTS. ARTS AND GRANTS PROGRAM.

WE GIVE A BIT OF A FUNDING SUPPORT TO THE AMPHITHEATER SOME MONEY TO THE ANNUAL SING OUT LOUD EVENT.

THOSE ARE THE EXPENDITURES OUT OF THE CATEGORY.

THEN LEISURE AND RECREATION. THIS IS A CATEGORY 3.

AND WITH THE FLORIDA STATUTE PROVIDEFOR CURRENT AND FUTURE OBLIGATIONS ASSOCIATED WITH OR RELATED TO ACQUIRING CONSTRUCTING AND EXTENDING ENLAWYERINGING REMODELING REPAIRING AND MAINTAINING AND PUBLICLY OWNED LEISURE ACTIVITIES AND FACILITIES DEEMED RELATED BY THE BOARD TO PROVIDE FOR PEACH PARK FACILITIES AND RENOURISHMENT AND EROSION CONTROL TO PROVIDE FOR THE SOLICITATION OR PRODUCTION OF AMATEUR AND PROFESSIONAL SPORTING EVENTS FOR THE PURPOSES OF ATTRACTING VISITORS AS PARTICIPATES AND SPECTATORS AND PROVIDE FOR RELATED. AND THE FOURTH CATEGORY IS ADMINISTRATIVE EXPENSES SPECIAL USES COSTSS, AND THE FOLLOWING.

>> AND WE HAVE OUR ADMINISTRATIVE EXPENSES WHICH INCLUDES THE COST THAT WE PAY TO THE CLERK FOR PROCESSING OUR COLLECTIONS EACH MONTH. AND ADMINISTRATIVE SALARIES AND BENEFITS. AND ADMINISTRATIVE TRAVEL.

>> AND GENERAL ADMINISTRATIVE COSTS.

INSURANCE COSTS. CONTRACTUAL SERVICES MAY BE DEEMED NECESSARY FROM THE TIME TO TIME.

AND THEN WE HAVE A LONG LIST OF SPECIAL USES THAT ARE PART OF THE DEFINITION AND THAT WOULD BE RESERVES, WE ARE RESERVES THERE. AND CAPITAL PROJECTS.

WE DO LIST OUT. WE HAVE THE AMPHITHEATER PROCESS. WE HAVE THAT CONVENTION CENTER BOND SERVICE WHICH HAS RETIRED. WE HAVE SOME SPECIAL -- SOME OUTLINE SPECIAL EVENTS. NIGHTS OF LIGHTS.

ANNUAL FIREWORKS DISPLAYS. THE PLAYERS TOURNAMENTS AND THEN WE HAVE THE VISITOR INFORMATION CENTERS.

SO THOSE ARE THE FOUR CATEGORIES THAT ARE CATCH ALL TYPE OF EXPENDITURES AND A TYPE THAT WOULD NOT PLUG IN AND WE HAVE OUR NEW CATEGORY TOURISM ASSET WHICH IS A PRETTY ENCOMPASSING THAT IN ACCORDNCE AND PROVIDE FOR THE FUTURE OBLIGATIONS ASSOCIATED WITH OR RELATED TO ACQUIRING CONSTRUCTING AND REMODELING AND IMPROVING AND OPERATING AND PROMOTING ASSETS OF TOURIST RELATED BY THE BOARD CREATING AND ACTIVITIES, PROJECTS TEAMED TOURIST RELATED AND THE EXPENSES.

>> SO WE -- I THINK WE HAVE COVERED ALL OUR BASES AND LANGUAGE, TEN WHAT WE HAVE HERE IS THE TABLES WHICH MR. GORDON WAS REFERENCING THE FIRST ONE THAT YOU CAN SEIZE HERE IS THE PRIOR TABLE. AND HERE IS THE NEWLY IMPLEMENTED TABLE. WHICH IS IMPLEMENTED WITH THE PLAN BACK IN 2019. HERE YOU GO HOW WE MODIFY THE

PENNY ALLOCATIONS. >> A QUICK QUESTION.

JUST UNDER THE SPECIAL USES. I DON'T KNOW IF THIS IS ADDRESSED WOULD THE PROGRAMS QUALIFY UNDER THE STATE

STATUTE? >> YES.

>> I MY DEFINITION. I DIDN'T KNOW IF THAT WENT TO THE ATTORNEY-GENERAL OR ANYTHING LIKE THAT.

WE WENT TO THAT POINT. AND THAT IS BEING UTILIZED THAT WOULD QUALIFY. IF YOU HAVE A BOAT RAMP THAT IS

ACCESSIBLE. >> OPEN TO EVERYONE.

>> AND THEY WOULD HAVE THAT. THE SAME THE SAME CRITERIA IS

FINE. >> CAN YOU USE BE USED ON THE

COUNTY GOLF COURSE AND TOURISM. >> IT'S NOT THE SAME A LITTLE BIT MORE RESTRICTIVE. THIS IS A LITTLE BIT MORE.

THEY DON'T GO IN. >> AND THAT IS THE 13TH

[01:00:04]

>> DESTINATION TYPE OF SITUATION.

>> YOU CAN DEFINE IT THE SAME. >> AND MR. CHAIRMAN.

>> AND 2019 WHEN THE 4 CENTS WAS REALLOCATED AND THE FIFTH CATEGORY. THERE MUST HAVE BEEN AREAS TO CUT BECAUSE THERE WAS NO FIFTH PENNY AT THAT TIME.

SO THERE WERE AREAS THAT WERE CUT AND WHAT WERE THE AREAS.

MAYBE THAT'S SOMETHING THAT WE SHOULD BE LOOKING AT.

>> SO YOU CAN SEE THE DIFFERENCE BETWEEN THE TABLES.

KY GIVE YOU THE SUMMARY AS WE REDUCED CATEGORY ONE FROM 1.8 TO 1 POINT 5. WE REDUCED CATEGORY 2 BY .1 FROM .6 TO .5. WE REDUCED THE CATEGORY 3 AND I'M DOING THIS THE WRONG WAY. WE REDUCED THE CATEGORY 3 BY .1 AS WELL. IT WENT FROM .6 TO .5.

AND CATEGORY 4 WE TOOK FROM ONE PENNY TO POINT 8 PENNY.

WE REDUCED IT BY .2 AND CATEGORY 5 WAS THE NEW CATEGORY SO WE, THE MONEY THAT WAS CUT THE PENNIES THAT WERE CUT FROM EACH OF THOSE CATEGORIES AND THAT'S A TOTAL OF .7 PENNIES.

AND IF YOU LOOKED AND TRIED TO DETERMINE THE AMOUNT MONETARY AMOUNT OF THOSE CUTS, WOULD THEY EQUAL THE 3 MILLION PROPOSED0 REVENUE FROM THE FIFTH PENNY OR CLOSE TO IT.

>> SO THE CUTS TOTALED .7 PENNIES.

>>> IF YOU LEVY A FIFTH PENNY, THAT WAS .7 IT IS .7 PLUS POINT

3 GETS TO YOU ONE PENNY. >> THANK YOU.

>> CAN YOU SAY THAT ONE MORE TIME WHAT YOU SAID.

HOW MUCH? >> SO ACROSS THE FOUR CATEGORIES. I HAVE BEEN DOING A LOT OF TALKING. ACROSS THE FOUR CATEGORIES WE TOOK A REDUCTION. A COLLECTIVE REDUCTION OF .7 PENNIES. THAT'S WHAT WE MOVED IN.

CATEGORY 5 RECEIVES .7 PENNIES. IF WE WERE TO LEVEE, THAT 1.0 MINEOUTS .7 GIVE US THE .7 AND THEN.3.

ALL RIGHT. >> SORRY.

SO IT GIVES US BACK THE -- GETS US BACK TO EVEN.

>> BACK TO EVEN PLUS. 3.

YOU WANTED TO TOTALLY WIPE OUT THE REALLOCATION BETWEEN THE TABLES AND WANTED TO RESTORE THIS TABLE BY LEVYING THE FIFTH CENT WOULD YOU HAVE .3 PENNIES REMAINING.

>> OKAY. >> DO YOU HAVE A LIST OF WHERE WE'RE CONTRACTUALLY BOUND WITH, I KNOW WHAT WE HAVE WITH THE BEACH RENOURISHMENT AND THE PONTE VEDRA, THE RAW NUMBERS OF THOSE THAT WE CAN LOOK AT AS FAR AS CONTRACTUAL COMMITMENTS THAT BASICALLY AND WE HAVE TO PAY THESE?

>> FOR THE BEACH RENOURISHMENT. WHATEVER OTHER CONTRACTS, SOUNDS LIKE THE BOND IS STILL IN THERE FOR THE AMPHITHEATER.

THOSE THINGS HAVE TO BE PAID BEFORE WE START ALLOCATING IN OTHER DIRECTIONS. THAT'S HOW WE START THE BUDGET PROCESS AND WE'RE THE MANDATE. WHERE THAT POINT IS.

>> ACTUALLY THE ORDINANCE CONTAINS MOST OF THOSE SO A LOT OF THE OBLIGATIONS ARE SPELLED OUT IN THE ORDINANCE.

IT TALKS ABOUT THE ORDINANCES AND OBLIGATIONS BASICALLY.

IT IS TO THE NIGHTS OF LIGHTS FUNDING.

FIRE WORK FUNDING. PLAYERS GOLF MONEY.

WE DO HAVE A SUPPORTING CONTRACT FOR A LOT OF THE EXPENDITURES AND CENTERS BECAUSE WE RUN FROM THE PIER SO WE HAVE A CONTRACT WERE THE CHAMBER AND PONTE VEDRA AND ST AUGUSTINE TO RUN VIC THAT'S DOWNTOWN. BUT THIS -- THIS ORDINANCE TOUCHES ON EVERYTHING BUT THE CONTRACT WITH THE VISITORS BUREAU. AND THE CONTRACT WITH THE CULTURAL COUNCIL AND THOSE CONTRACTS ARE STRUCTURED SO THAT THE AMOUNT VARIES FROM YEAR TO YEAR BASED ON THE SOUTH ALLOCATION THEY DON'T HAVE A SET FUNDING AMOUNT IN THE

CONTRACTS. >> IT LOOKS LIKE THE BEACH

RENOURISHMENT IS THE BIG E. >> AND THE COUNTY IS OBLIGATED

[01:05:02]

>> WHAT IS THE PERCENTAGE THAT COMES.

NOT ALL 2.5 FROM TDT. SO WE'RE, YES.

>> MR. CHAIR, I WOULD LIKE TO MAKE A CLARIFICATION.

THE TERM MANDATE AND OBLIGATED. WHAT THE PLAN DOES IS AUTHORIZE THE BOARD AT ITS DIRECTION TO USE THOSE AMOUNTS WITH THE EXCEPTION OF BEACH RENOURISHMENT PROJECT.

SO THE DEBT SERVICE PAYMENT. AUTHORIZES THE BOARD TO USE UP TO A CERTAIN AMOUNT IT IS NOT A PLEDGE.

IT'S NOT A MANDATE BUT IT IS A FUNDING SOURCE.

IT'S NOT, IN YOUR CONSIDERATION YOU SHOULD NOT SEE IT AS A MANDATE BUT IT AUTHORIZES THE BOARD TO USE UP TO AN AMOUNT THAT THE DEBT SERVICE ON THE AMPHITHEATER AND THE BOARD WITHIN THE DIRECTION CAN USE IT AS A FUNDING SOURCE OR UP TO $250,000 TO PAY DOWN THE DEBT SERVICE BUT NOT A CONTRACTUAL OBLIGATION. , THEY CAN REDUCE THAT AMOUNT AND UP TO THAT AMOUNT BEFORE THEY TAKE THE ACTION UNDER THE

PLAN. >> THANK YOU.

, ANY OTHER COMMENTS HERE BEFORE WE GET TO PUBLIC COMMENT?

>> ANY COMMENT? >> I'M HERE TODAY TO ADVOCATE FOR THE BEACH. 2.6MILLION PRE-COVID CAME FROM PONTE VEDRA OF THE BED TAX FROM PONTE VEDRA.

ALMOST NONE OF IT GOES BACK AND THE MOST IMPORTANT THING THAT TOURISTS COME FOR IN PONTE VEDRA IS THE BEACH.

THE BEACH IS ERODED SEVERELY. IT'S NOT LIKE IT IS JUST THE TAX WILL BE HERE THE BED TAX WILL DIE IN PONTE VEDRA IF WE DO NOT FIX IT. LET'S TALK ABOUT SOMETHING.

MARRIOTT HAD CABANA CLUB. AFTER IRMA THEY HAD TO TEAR IT DOWN BECAUSE IT WAS COMPLETELY DESTROYED.

THIS IS A MAJOR TOURIST DESTINATION AND LET IT DIE BECAUSE YOU DON'T WANT TO TAKE IT SERIOUSLY.

LET'S THINK ABOUT SOMETHING ELSE.

EVERY BEACH IS. IT IS ONE OF THE TOP FIVE MOST AT-RISK IN THE EASTERN SEABOARD. HOW DID WE SPEND IT.

AND WE DIDN'T HAVE THE PROBLEM AND THREE NAMED STORMS. EACH OF YOU NEED TO THINK ABOUT THIS.

WE'RE ONE OF THE LOWEST AND FIVE OR SIX AND GAINSVILLE HAS 5-CENTS. TAMPA 6, MIAMI 6.

I MEAN WE HAVE THE SERIOUS NEED AT THIS POINT AND THIS IS THE WAY MOST COUNTIES FUND IT THROUGH THIS.

AND TOURISTS ARE HERE AND ENJOY THE BEACHES.

THEY NEED TO PAY SOMETHING FOR THAT.

WE CAN SIT BACK AND LET YOU ARE TOURISTS INDUSTRY GET DECIMATED AND KEEP CONTINUING TO GET DECIMATED OR FIX IT LIKE ST AUGUSTINE. LET'S THINK ABOUT ST AUGUSTINE BEACH. RATED BY TRIP ADVISOR ONE OF THE TOP TEN BEACHES IN THE COUNTRY. IT DESERVE THE SAME TREATMENT AND SHOULD HAVE IT. SO I'M IMFLORRING TO YOU TAKE THE JOB SERIOUSLY AND UNDERSTAND THAT YOU HAVE A VERY BIG THING ON YOUR HANDS. YOU NEED TO COMMIT TO TOURISM IN ST. JOHNS, THAT MEANS COMMITTING TO THE BEACHES.

, A PERSON WISHING TO ADDRESS THE BOARD COME TO THE PODIUM AND STATE THEIR NAME AND ADDRESS. EACH PERSON WILL BE PROVIDED THREE MINUTES TO SPEAK AND COMPLY WITH THE BOARD'S RULES OF DECORUM. COMMENTS SHOULD BE ADDRESSED TO THE BOARD AS A WHOLE AND NOT TO ANY INDIVIDUAL COMMISSIONER AND MAY NOT INCLUDE A DEMAND FOR AN IMMEDIATE RESPONSE FROM THE

[01:10:04]

MEMBERS OF THE AUDIENCE SHOULD REFRAIN FROM ANY DISRUPTIVE DEMONSTRATIONS OF APPROVAL OR DISAPPROVAL OF ANY COMMENTS.

ANY SPEAKER A OVERHEAD MATERIAL PRESENT THAT TO THE STAFF TO BE ENTERED INTO PUBLIC PUBLIC RECORD.

>> THAT WAS NOT DIRECTED AT YOU, IT WENT RIGHT TO YOU ON THAT.

>> THIS IS MY FIRST TIME DOING THIS.

>> ARE WE GOOD? >> I'M ELAINE I LIVE AT 315 PONTE VEDRA BOULEVARD. BUT TO THAT I'M A BUSINESS OWNER IN ST. JOHNS COUNTY. WE HAVE MULTIPLE COMMERCIAL PROPERTIES IN THE COUNTY. AS WELL AS OWNING A SMALL MOTEL

DOWN IN ST AUGUSTINE. >> I KNOW.

>> AND THE BUSINESSES IN THE COMMUNITY, THE BEACHES ARE HUGE PROPONENT OF THAT. AND AND THE TOURISTS THAT DIDN'T COME. THAT HAS A HUGE IMPACT.

IF WE ALLOW THEM TO GO AWAY. THAT IS SAID THE NUMBER ONE REASON THEY COME FOR, THEY BRING THE FAMILIES THEY WANT TO ENJOY THE BEACHES. PEOPLE ARE MOVING THEIR COMPANIES HERE AND THEY MAY WORK IN DUVALS CEOS AND BUSINESSES ARE LIVING IN PONTE VEDRA IN ST. JOHNS COUNTY.

THEY ARE COMING FOR OUR SCHOOLS.

IF WE ALLOW THE BEACHES TO WASH AWAY THAT LETS OUR BUSINESSES TO DISSEMINATE AND THE TAX DOLLARS TO DROP AND SCHOOLS TO IMPLODE.

WE HAVE 40% MEL OF THE TAX DOLLARS THAT ARE COLLECTED FOR THE COUNTY IN THE 32802 IF WE LET THEM WASH AWAY THAT TAX BASE DECREASES. YES, PONTE VEDRA IS A HUGE PART OF ST. JOHNS COUNTY'S ST AUGUSTINE.

ST AUGUSTINE BEACHES HAVE BEEN TAKEN CARE OF FOR THE LAST 20 PLUS YEARS. PONTE VEDRA HASN'T.

I HAVE PICTURES WHERE I TRIED TO WALK IN SEPTEMBER DURING A NOR'EASTER A NOR'EASTER THE WATER WAS UP TO MY LEGS, I HAD TO GET OFF THE BEACH AND WALK ON PONTE VEDRA BOULEVARD TO GO TO THE CLUB. IT WAS LIKE SNOW.

THE BEACH WAS GONE. THERE WAS NO BEACH.

NO TOURISTS ON THE BEACHES. AND ST AUGUSTINE BENEFITS.

PEOPLE COME, THEY COME TO THE MARRIOTT AND COME TO THE CLUB.

THEY COME TO THE CABANA. THEY COME TO THE PLACES.

ST AUGUSTINE BENEFITS FROM THAT.

THEY COME FROM ST AUGUSTINE FROM PONTE VEDRA AND GO TO VISIT.

NOT EVERYONE STAYS IN ST AUGUSTINE.

THIS REUP AND DOWN THE BEACHES. ALL OF THE COMMUNITY AND THE COUNTY SHOULD BE EQUALLY TAKEN CARE OF NOT JUST -- ST AUGUSTINE OR SOUTH PONTE VEDRA ALL SHOULD BE TAKEN CARE OF.

THE COMMISSIONERS TALK TO WHO REACHED OUT WHEN THE BEACHES WERE SHUT DOWN HOW MANY PEOPLE FROM THE COUNTY, NOT JUST BEACH FRONT OWNERS WHO WANTED TO ACCESS THE BEACHES, EVERYBODY WANTED TO, THEY WERE COMING OUT OF THE WOODWORK FROM EVERY SECTION TO COMPLAIN ABOUT THE FACT THEY WERE NOT ALLOWED TO ACCESS PONTE VEDRA BEACH. IT IS THE WHOLE COUNTY'S INTEREST TO TAKE CARE OF THE BEACH AS MUCH AS THEY HAVE TAKEN CARE OF PONTE VEDRA. WE CONTRIBUTED OVER $2.5 MILLION WORTH OF TAX DOLLARS EVERY YEAR AND IT SHOULD BE A BENEFIT OF THAT. THANK YOU.

, ILL WILL RENEW TO GIVE A LITTLE BACKGROUND.

>> HAPPY TO, THANK YOU. PHIL MCDANIEL I LIVE AT 7 MILTON STREET. I HAVE LIVED IN ST. JOHNS FOR CLOSE TO 30 YEARS. I HAVE TWO BUSINESSES. WE EMPLOY 85 PEOPLE AND HAVE HAD A HAND IN TOURISM IN ARTS, CULTURE AND NOW I CAME OFF THE DCB THE PAST YEAR I HAVE A GOOD UNDERSTANDING OF THE INDUSTRY AND A LOT AT STAKE IN THIS.

THE HISTORY OF THE BED TAX TO 1977 WHEN THE STATE OF FLORIDA LET INDIVIDUAL COUNTIES TO LEAVE I HAVE A TAX.

[01:15:01]

VIRGINIA WETSTONE WAS HERE THEN THEY SAID WE NEED TO PASS A BED TAX AND HELP GROWS TOURISM. TWICE THEY TRIED TO GET IT PASSED THEY VOTED IT DOWN. THEY SAW THEY VOTED IT DOWN.

THEY JOINED WITH INTERESTS AND. WE CAN HELP BUILD FIELDS AND AND ADVERTISING. THEY TALKED THE COMMUNITY LOW AND-HELD IT PASSED. AWESOME.

THE FIRST FEW WERE PASSED. I HAVE A DOCUMENT TO GIVE YOU A SENSE OF HOW FAR WE HAVE COME. I WANT TO SHARE THIS WITH YOU IT IS, I'LL PUT IT UP ON THE SCREEN .

IT IS INTERESTING IT WAS ALLOCATED 40% OF THE BED TAX.

ARTS AND CULTURE AND LEISURE 30%.

THAT'S THE WADES IT STAYED FOR A NUMBER OF YEARS UNTIL 1991 WHEN THE INDUSTRY GOT TOGETHER AND THEY DECIDED TO ACTUALLY CREATE A VISITOR'S CONVENTION BUREAU AND THE COUNTY AT THAT TIME ALLOWED THE INDUSTRY TO CREATE THE TCD AND A ENNY WENT TO DESTINATION MARKETING WHICH CHANGED THE , PERCENTAGE TO 45%. WHERE IT WAS UNTIL 2019.

OUT OF 45% LEVEL, IT ALLOWED THE VCB TO DO THE MARKETING TO BRING PEOPLE TO THE DESTINATION. IT WORKED WELL IN 2010.

THERE WAS A SECONDARY QUICK HISTORY LESSON, IF YOU LOOK AT THAT WERE XED OUT. IN THAT TOP BOX.

THAT WAS THE ALLOCATION IN 2010 WHEN THE COUNTY WENT FROM 3 TO 4 PENNIES. IT CREATED MONEY TO FUND THE CULTURAL COUNCIL AND MORE FOR EVENTS AND SPECIAL USES.

IT CLEANED UP THE CATEGORY THAT WAS COMBINED FOR A LONG TIME FOR A LACK OF BETTER WORDS. IT WAS A 40% OF THE FIRST PENNY WENT TO TOURISM AND MARKETING. 40% AND 100% OF THE THIRD AND YOU CAN SEE WHERE THEY WENT N 19 -- 2019, OBVIOUSLY WE HAVE A LOT OF PROBLEMS WITH THE HURRICANES AND RESIDENTS OF PONTE VEDRA AND SOUTH PONTE VEDRA AND CAME TO THE COMMISSIONER. COMMISSIONER DEAN LED IT.

COMMISSIONER WALDRON YOU WERE THERE, WE HAD A DEBATE ABOUT WHAT SHOULD WE DO HERE. AND WE ALL GOT TOGETHER AND WE MET WITH THE HOMEOWNERS IN VILANO AND IN SOUTH PONTE VEDRA AS THE TOURISM INDUSTRY THAT CREATES IT SAID WE DON'T MIND GOING TO USING MONEY TO RENOURISH SAND PROVIDING WE GO TO A 5TH PENNY. YOU DON'T WANT TO CUT THE MARKETING AND EXISTING FUNDING ING THAT WE NEED TO GROW THE TAX. EVERYTHING WAS AGREED TO.

IT LOOKED LIKE WE HAD THE VOTES IN THE LAST MINUTE A COMMISSIONER, WHO IS NO LONGER ON THE EDOUARD, VOTED TO MODIFY THE PLAN. WHAT YOU SEE HERE NOW FROM ALL THE STRIKEOUTS ABOVE TO THE LOWER 25%, 25%, 100 WE CREATED THE .7 FOR THE CATEGORY WHICH HAS BEEN FOR SAND AND WILL BE GOING FORWARD, AND AS A RESULT THEY DIDN'T VOTE THAT SAME COMMISSIONER DID NOT VOTE FOR THE FIFTH PENNY.

THE CATEGORIES HAD TO BE RATED FOR LACK OF A BETTER WORD TO CREATE THE FUNDING. WAS THERE A TIME CONSTRAINT.

HERE WE ARE TODAY SOME TWO YEARS LATER AND I THINK THE COMMISSION. THE BOARD OF COMMISSIONERS HAS A NEW COMMISSION. THEY'RE LOOKING FOR SOLUTIONS.

WE HAD MANY CONVERSATIONS WITH THE COMMISSIONERS MANY HOE ARE ON THE BOARD AND WE HAVE TO GO AND CORRECT WHAT WAS WRONGED TWO

[01:20:02]

THE REASON YOU NEED MARKETING THAT WILL GROW THE PENNY.

THERE IS LEGITIMATE NEEDS HERE FOR SAND, FOR CAN I HAVE ANOTHER MINUTE OR TWO. THANK YOU.

WE HAVE SERIOUS NEEDS IN THE COUNTY YOU SAW THE USES THAT TERA PUT UP. THE ONLY WAY WE'LL FUND THAT IS BY GROWING THE BED TAX. I ENCOURAGE YOU AS YOU LOOK AT ANY MODIFICATION WHAT YOU DO TO PROTECT THE GROWTH THERE IS MARKETING TO BRING THE PEOPLE TO THE DESTINATION.

WE HAVE HOTELS BEING BUILT. WE HAVE TO FILL THE HOTELS, WE HAVE TO MAINTAIN A HIGH RATE AND THE WAY DO YOU THAT IS CREATE DEMAND. SO MY SUGGESTION IS AS YOU HAVE A VERY DIFFICULT JOB HERE, TWO THINGS, I WOULD -- I WOULD SUGGEST UNSOLICITED YOU ASK THE COMMISSION FOR MORE TIME.

IT'S NOT FAIR AS A BOARD TO COME UP WITH A SINGULAR PLAN TODAY.

I THINK IT IS FAIR TO THE INTERESTS AND THE COMMISSIONER KLINE AND TO GO BACK TO THE STAKE HOLDERS IF THEY CAN HAVE TIME TO FIND OUT WHAT YOU NEED. THE INDUSTRY HAS NEEDS TO HAVE A LONGER DEBATE AND TIME AND BRING A GOOD PLAN, COMMISSIONER WALDRON, BRING A GOOD PLAN TO THE BOARD OF COUNTY COMMISSIONER SO CAN YOU DIGEST THAT AND CONSIDER IT.

VOTING TO RAISE TO A FIFTH PENNY TODAY AND FIGURING OUT HOW TO SPEND IT IS NOT A GOOD IDEA. IF YOU GROW THAT TODAY IS WORTH 2.3 MILLION. BACK TO 3 AND 4 AND FIVE AND PAY FOR A LOT INCLUDING THE SAND THAT THE HOMEOWNERS BEHIND US NEED W THAT I'LL CLOSEMENT THANK YOU FOR YOUR SERVICE, I HAVE A COPY OF A LETTER I WOULD LIKE TO LEAVE WITH YOU I WILL LEAVE COPIES WITH TERA AND SHE CAN DISTRIBUTE THOSE.

THANK YOU VERY MUCH. S.

>> 1527 SAN RAFAEL THE HEAD OF THE RECREATION ADVISORY BOARD.

THIS HAS BEEN FOR A NUMBER OF REASONS THAT WE PARTICIPATE IN THE SPORTS MARKETING GRANT PROGRAM WITH YOU.

AND I WANT TO SHARE A COUPLE OF THOUGHTS WITH YOU SEE THAT IS FROM OUR DISCUSSION. THE FIRST IS WE WOULD LIKE CONSIDERATION TO BE GIVEN IMPROVING THE VISITOR EXPERIENCE AS IT IS TO BRINGING MORE HERE. WE BELIEVE THAT WILL BENEFIT LOCALS IT'S NOT AGAINST SPORTS MARKETING BUT REANALYZING AND REAPPROPRIATING THAT RATIO BETWEEN THE TWO.

THE SECOND IS SOME USES OF THE FIFTH CENT THAT WE HAVE DISCUSSED WE WOULD LIKE UNDER INVESTIGATION IS PIER IMPROVEMENT WE MADE SURE IT WAS -- THAT THAT WAS APPROPRIATE USE OF THE MONEY AND DEVELOP REGIONAL SPORTS FACILITIES THAT WILL HOLD TOURNAMENTS AS WELL AS BE ABLE TO USED BY LOCALS.

ONE EXAMPLE THAT IS A BEACH VOLLEYBALL COURT NOT ON THE BEACH. WE HAVE ONE AT THE PIER BUT OTHER LOCATIONS THE TYPE THAT COULD DRAW TOURNAMENTS LOCALLY AND LOW INVESTMENT MONIES BUT HAVE SOME BE USED FOR THE

LOCALS. >> THANK YOU.

>> ERIC VECKER. I'M HERE REPRESENTING THE EPICENTRE ALLIANCE A GROUP OF 12 ARTS CULTURE HERITAGE ORGANIZATIONS BANDING TOGETHER TO CREATE A FACILITY THAT HELPS THEM AND BRING MORE PEOPLE INTO THE COUNTY.

WE'RE PROUD OF THE GROUP FOR COMING TOGETHER AND WE'RE NOT

ASKING FOR MONEY. >>> I'M HERE TO RELAY TO YOU OUR THANKS TO YOUR GOOD WORK AND WE'RE NOT REQUESTING ANY OF THE TAX AND IN SUPPORTIVE IT AND YOU WILL DO THE RIGHT THING FOR ALL

[01:25:03]

YOUR SERVICE. >> HELL LOSE.GOOD AFTERNOON, IRG KATZ I SERVED ON THE COUNCIL FOR TEN YEARS.

I STEPPED AWAY FROM THE COUNCIL I GUESS TWO MEETINGS AGO.

AND I HAVE BEEN IN THE TOURISM BUSINESS FOR 45 YEARS SERVING PRIOR TO MOVING TO ST AUGUSTINE AS A VICE PRESIDENT AND DIRECTOR OF A MAJOR HOTEL TEMPERATURE AND WE WERE AN AFFILIATE COMPANY OF KKR WHICH AT THE TIME WAS THE LARGEST VENTURE CAPITALISTS IN THE WORLD. THAT'S WHERE MY MG IS FROM.

I WANT TO TAKE EVERYONE BACK A COUPLE OF STEPS AND TAKE A LOOK AT THIS CHART. WE'RE ALL TALKING ABOUT SAND AND TALKING ABOUT BOAT RAMPS AND TALKING ABOUT MARKETING, THEY'RE ALL IMPORTANT BUT WHEN YOU LOOK AT A MACRO SITUATION AND REALLY HAVING RESPONSIBILITY TO MAKE THE COUNTY WORK WELL OVER 20-YEAR PERIOD, IT IS WHAT YOUR GROWTH IN BED TAX COLLECTIONS ARE EACH YEAR. NO DIFFERENT IF YOU WERE GOING TO THE STOCKBROKER AND LOOKING ON DO YOU WANT A 3% RETURN OR 10% RETURN. YOU PROBABLY WANT THE 10% RETURN. SO IF WE FOCUS ON WHAT IS IMPORTANT TO DRIVE THE TOP LINE, A PENNY AND I'M USING $3.1 MILLION, THAT WAS THE BUDGET IN 2019 BEFORE ANYONE KNEW WHAT COVID WAS. ASSUMING THAT 2022 WOULD BE BACK TO THAT AND NO ONE KNOWS IF THAT'S TRUE OR NOT.

WE FOCUS ON HAVING A RETURNMENT WE A 2% RETURN OVER A PERIOD OF 20 YEARS. WE GET THE PENNY UP TO 4, 4,485,517. IF WE HAVE A 10% RETURN EVERY YEAR OVER 20 YEARS, WE'RE AT 18, 959 -- 959318.

OR A SIGNIFICANT AMOUNT OF MONEY.

ALMOST A HALF A BILLION DOLLARS MORE IN BED TAX COLLECTIONS OVER 20 YEARS. IF WE ARE FOCUSED ON THE TOP LINE, WE WILL HAVE PLENTY OF MONEY FOR EVERYONE'S PROJECTS WHICH ARE ALL IMPORTANT. BUT I IMPLORE EVERYONE TO THINK ABOUT REVENUE NOT ON PERSONAL NEEDS AS THE DRIVER AND LOOK AT THAT. I HAVE ONE MORE POINT THAT I WANT TO HELP. IT IS IMPORTANT TO KNOW THAT TERE ARE TWO MAJOR THINGS THAT ARE GOING TO HAPPEN TO TOUR ITCH DEVELOPMENT TAXES IN THE AREA. OVER THE NEXT TEN YEARS IT WILD BE 15 HOTELS BUILT IN THE AREA. THEY WILL ALL BE ALONG THE I-95 CORRIDOR. WHEN I'M NOT OP THIS EARTH ANY MORE, THE LARGEST SECTION OF HOTELS WILL BE ON I-95.

THAT'S WHERE THE GROWTH IS. IT'S WHERE THE TOWN CENTER IS NEAR THE PLANTATION AND IT IS DOWN BY 206, THAT'S WHERE IT IS GOING TO LOOK LIKE BAY MEADOWS OUT OF BOTH OF THE AREAS OVER A PERIOD OF TIME. THE OTHER THING IS THE PLACES THE MARAL SAW GRASS, A LARGE PROPERTY LIKE THAT.

WHY BEACH IS IMPORTANT. CONVENTION BUSINESS IS MORE IMPORTANT AND THEY REALLY LOOK AT WHETHER MORE THAN BEACHES AND EVEN TO GOLF AND THEY LOOK AT THE FACILITIES.

[01:30:02]

IT IS JUST AN INTERESTING THING.

BUT I JUST IMFLOR EVERYONE TO LOOK AT DRIVING THE TOP LINE AND BEING SMART ABOUT IT. IT IS A HALF A BILLION DOLLAR ISSUE.

THANK YOU. >> I WANT TO GO ON THE RECORD THE TIME KEEPING WAS UNFAIR TODAY.

WHEN WE SPOKE OUR CLOCK STARTED WHEN WE SPOKE AND OVER RAGE DURING THE OVER RAGE YOU HAD PEOPLE HERE THE CLOCK DID NOT START ON TIME AND THEY WERE STOPPED.

I DON'T THINK THAT'S FAIR BECAUSE SOMEBODY DOING ONE THING OR ANOTHER. IT SHOULD BE FAIR ACROSS THE BOARD. ONE REQUEST TALKED FOR EIGHT MINUTES. IT IS A THREE MINUTE LIMIT I DON'T UNDERSTAND HOW THAT HAPPENS, SORRY.

>> MR. CHAIRMAN I POINT OUT THAT THAT EXCESSIVE TIME WAS BECAUSE I ASKED MR. MCDANIEL TO GIVE US SOME HISTORY.

I'M NOT HEARING YOU. >> YOU WANT TO STEP TO THE MICROPHONE. I GUESS NOT.

>> GOOD AFTERNOON I'M VIRGINIA WHETSTONE I'M NOT HERE REPRESENTING THE VISITOR CONVENTION I'M THE CHAIR YOU KNOW THAT BUT TODAY I'M HERE REPRESENTING THE PROPERTIES THAT I EITHER MANAGE OR OWN THE MARKER 8, THE EDGE WATER INN AND THE BAY FRONT INN. I DO NOT SUPPORT GOING TO A 5TH CENT. I'LL TELL YOU WHY.

WE'RE IN COVID. OKAY.

THIS ECONOMY IS PROBABLY NOT GOING TO RECOVER UNTIL 2023.

ARE YOU ASKING HOTEL GUESTS, MY CUSTOMERS TO PAY MORE SO AN INCREASE IN THE TAX FROM 4 TO 5% DOES AFFECT MY BOTTOM LINE REVENUE WHICH WAS DOWN 40% LAST YEAR.

I DOUBT EVEN THIS YEAR WE'RE GOING TO BE AT 20199 LEVELS.

NOW YOU WANT GUESTS TO COME IN AND PAY ANOTHER PENNY.

SOME PEOPLE SAY IT IS JUST A PENNY.

IT ALL ADDS UP I WENT TO CHARLESTON THIS WEEKEND I WAS GOING TO STAY THREE NIGHTS BECAUSE OF THE COST I DECIDED TO STAY TWO NIGHTS. SO COSTS DO MATTER TO VISITORS.

SECOND, WE NEED TO LIVE WITHIN OUR MEANS.

WE'RE AT 4 CENTS. LET'S MAKE 4 CENTS WORK I'M NOT SAYING I WON'T EVER BE IN SUPPORT YOU HAVE 5 CENTS I'M NOT IN SUPPORT GOING FOR 2022 OR 2023 UNTIL THE ECONOMY RECOVERS. JUST SO YOU KNOW I DID RESEARCH, 55% OF THE 67 COUNTIES IN THE STATE OF FLORIDA CHARGE 4% OR LESS. SOME ARE OUT 0 FOR BED TAX.

THE COMFORT DO NOT CHARGE MORE THAN 4%.

IT IS EASY FOR THE BUSINESSES OR INDIVIDUALS WHO DO NOT HAVE TO COLLECT THE TAX TO WANT THE TAX.

WE'RE THE ONES, THE HOLTS THAT HAS GONE OUT AND SOLICITED THE OPINION OF THE HOLT ERS IN THE ECONOMY.

HAVE NOT HEARD THAT ADDRESSED AT ALL.

I TALKED TO ONE PROMINENT HOTELIER IN ST. JOHNS WHO HAS A LARGE STAKE IN COLLECTING BED TAX.

THEY ARE NOT SUPPORTING IT. NOT ALL HOTEL ERS ARE SUPPORTING THIS. AND THERE ARE 9600 HOTEL ROOMS AND THERE ARE 5500 AIR BNBS. WHAT DO THEY THINK.

HAWK FOR YOUR TIME. , I THOUGHT THERE WERE ONE OR TWO COMMUNITIES THAT HAD 4%. AM I WRONG IN THERE.

[01:35:02]

>> THERE ARE 12. >> OKAY.

>> 16 WITH WHERE TO ERR 2 OR 3. >> AND 33 HAVE 5 OR 6%.

>> TO CLARIFY TO GET TO 6 CENTS YOU HAVE TO HAVE A PROFESSIONAL SPORTS TEAM. MIAMI AND ORLANDO.

>> I'M SORRY, WAS SOMETHING ADDED TO THE RECORD?

>> YES. BECAUSE IT CAME UP UP IN CONVERSATION IT MAY BE HELPFUL TO PUT THIS SHEET INTO RECORD WHICH IS A LIST OF ALL THE COUNTIES AND THE PERCENTAGES

THEY ARE PAYING. >> SURE.

>> CAN I GO TO THE PROCORRECTOR PLEASE?

>> I HAVE A DIFFERENT VERSION OF THE TABLE AS WELL.

BASED ON OUR DISCUSSION I WILL SENT YOU INFORMATION LIKE THIS TABLE BUT I HAVE ONE AS WELL THAT SHOWS TOTAL COLLECTIONS

FROM LEVIED TAX. >> IT WOULD BE GOOD TO KNOW THE ONES THAT ARE COASTAL AS OPPOSED TO INLAND.

>> AND CON TIG OUS TO US. >> NASSAU, VOLUSIA.

>> MR. CHAIR, TO CLARIFY, THE OVERHEAD THAT IS PRODUCED BY THE DEPARTMENT OF REVENUE AND PRODUCED PERIODICALLY I'M NOT SURE WHICH DATE, WHICH VERSION BUT IT IS A DOCUMENT THEY PRODUCE PERIODICALLY TO GIVE A LAY OUT OF DISCRETIONARY TAX AND OTHER THINGS IT IS PART OF A REPORT THEY DO.

>> THE DATE IS 10-20 IT LOOKS LIKE.

>> MR. CHAIRMAN. CAN WE GET A COPY OF THESE HAND OUT THAT IRVING HAS OF THE GROWTH OF THE PENNY?

>> YES. >> IS THERE MORE PUBLIC COMMENT? ANYONE, DO WE HAVE COMMENT?

>> NO. ANY QUESTIONS FROM THE COUNCIL?

>> MR. CHAIRMAN I WOULD LIKE, WHAT WOULD THE DIFFICULTY BE GIVING IT MORE TIME ON THIS? IS THERE A TIME LINE HERE?

>> I DON'T KNOW AND THE TIME LINE IF WE CAN, WE MEET MOREKY BRING UP THAT WE NEED MORE TIME.

MY SUGGESTION WOULD BE FOR EVERYONE TO SIT BACK AND LOOK AT IT IF YOU HAVE IDEAS WE CAN LOOK AT IT.

I THINK WE NEED TO PUT MORE TOWARDS OUR INFRASTRUCTURE AND ESPECIALLY IN THE RECREATION AREA.

AND WE DON'T WANT TO MESS UP THE MARKETINGS AS FAR AS THAT BUT SOMETIMES WHEN YOU LOOK AT THE FIGURES AND A PENNY IS GOING TO PRESENT A 10% GROWTH WILL WE SPEND THAT ON ADVERTISING.

ANOTHER THING I WOULD LIKE EVERYONE TO CONSIDER.

I WOULD LIKE TO SEE, NOT BRING UP BUT A FIVE-YEAR OR THREE-YEAR HOWEVER THIS HAS TO BE IN EFFECT.

THAT CAN BE CHANGED BY THE BOARD WITH A SUPER MAJORITY WITHIN THAT THREE-YEAR. IT IS ONE THING TO HAVE A PLAN

AND CHANGE IT. >> ARE YOU TALKING ABOUT SUN

SETTING IT? >> YES BUT WARRIOR WE CAN ROLL AND CHANGE CHANGES IF NEED BE IF NOTHING WENT THROUGH.

>> ONE THING TO REMEMBER, TOO. AND I KNOW THE TOURISM GROWTH AND THE NUMBERS JUST CAME OUT THIS MORNING.

WE HAVE A 3.5% UNEMPLOYMENT IN ST. JOHNS COUNTY.

THAT'S .4 HIGHER THAT WE WERE BEFORE COVID.

[01:40:03]

AND WITH TIME SEE IF PONTE VEDRA GETS, THAT'S IMPORTANT.

>> I WATCHED YOUR MEETING WITH THE BCC THE LAST ONE WHERE THIS CAME UP. THE COMMISSIONER WHITEHURST CAME UP I THOUGHT THAT COMMISSIONER SMITH MADE IT A VERY INTERESTING STATEMENT HE SAID TO MR. WHITEHURST, IF WE LEVY THIS TAX. IF THIS IS THE FIFTH CENT IS LEVIED WHAT TAXES WILL BE REDUCED? I DON'T THINK THAT'S BEEN A CONSIDERATION BUT, YOU KNOW, AT TIMES WE HAVE HEARD SEVERAL BUSINESS OWNERS SAYING THESE ARE TOUGH TIMES FOR THEM AND MAYBE, YOU KNOW IT WOULD GIVE A SMALL AMOUNT OF I TO THE BUSINESSES. YOU BUT WE HAVE 3% UNEMPLOYMENT. THAT'S SCARY.

AND I WONDER IF WE SHOULD NOT CONSIDER WHAT THE COMMISSIONER SMITH SAID I THOUGHT THERE WAS MERIT IN THAT HE KIND OF OPENED A DOOR. CAN YOU COMMENT ON THAT?

>> CAN I INTERJECT WE DIDN'T FINISH PUBLIC COMMENT WE DIDN'T TAKE A CALL. THERE IS THE PUBLIC COMMENT ON THE PHONE BEFORE YOU GET TOO FAR INTO THE DISCUSSION WE MAY WANT

TO FINISH THE PUBLIC COMMENT. >> I'M GOOD WITH THAT.

>> THIS IS A CALL THAT HAS JUST COME IN, WE DID HAVE SOMEONE ON CAN WE GO TO THE PHONE. PHONE THIS IS THE PUBLIC COMET.

PLEASE PROCEED. THE FIFTH CENT FOR PONTE VEDRA.

I WANTED TO EDUCATE ON THE BOARD THE ENORMOUS COMMITMENT THE FEDERAL GOVERNMENT AND FLORIDA MADE TO PONTE VEDRA BEACH WE'RE WAITING FOR A COMMITMENT FROM ST. JOHNS COUNTY.

AS IT RELATES TO THE FEDERAL GOVERNMENT OUT OF THOUSANDS OF PROJECTS TO PUT ON THE ARMY CORPS PLAN LIST, THE U.S.

GOVERNMENT PUT PONTE VEDRA BEACH AS ONE OF EIGHT PROJECTS ON THE 2021 WORK PLAN. OUT OF THOUSANDS REVIEWED, ONLY EIGHT WERE CHOSEN NATIONALLY AND PONTE VEDRA BEACH WAS ONE.

AND THE ONLY IN THE STATE OF FLORIDA.

SECONDLY AS IT RELATES TO THE STATE OF FLORIDA, OUR DELEGATION IS TRYING TO GET FUNDING OUT OF THE LEGISLATIVE SESSION FOR PONTE VEDRA BEACH. THE REQUEST IS IN FOR 3.5 MILL UNION DOLLARS AND IT IS TRYING TO SUBMIT LEGISLATION THAT WILL HELP PROVIDE FUNDING FOR PONTE VEDRA BEACH ON AN ANNUAL ONGOING BASIS. I WANTED TO HIGHLIGHT THE COMMITMENT BEING MADE BY THE FEDERAL GOVERNMENT AND EXTERRESTRIAL STATE OF FLORIDA AND TO PONTE VEDRA BEACH.

WHAT IS THE COMMIT AND ZERO. HOW MUCH DO THEY AND $6 MILLION. AND HOW MUCH OF THAT GOES INTO THE PONTE VEDRA BEACH. ZERO.

AND CONSIDER THE TAX THE 5TH CENT AND THE MONEY WE IMPLORE YOU TO DO THE RIGHT THING AND PUT THAT IN THE MONEY GENERATED PRE-COVID IS SUBSIDISING OTHER AREAS.

WE HAVE A NEED, THE FEDERAL GOVERNMENT AND THE STATE OF FLORIDA HAS RECOGNIZED THAT NEED AND ARE PUMPING MILLIONS INTO PONTE VEDRA BEACH. WE IMPLORE OF COUNCIL TO CONSIDER IT A SOURCE EVER FUNDING FOR THE 5TH CENT.

THANK YOU VERY MUCH. >> IS THAT THE CLOSE OF PUBLIC

[01:45:02]

COMMENT? >> AND PAUL, CAN YOU COMMENTS ON WHERE THE COMMISSIONER WAS GOING ON THAT AND THE TAXES GET GETTING THE BUDGET THE SAME THAT YOU PAID.

I CAN'T AND SAYING ON THAT. >> YOU CAN E-MAIL HIM HE CAN TELL YOU. ONE THING ABOUT IT. IT IS HARD TO VOTE AND HERE AND WE DON'T HAVE A PLAN AND THE END OF THE BCC MAY TICK IT UP. I DON'T KNOW.

, ANY OTHER DISCUSSION ABOUT THH CENT?

>> I APOLOGIZE. AFTER HEARING ABOUT THE PROPOSITION FROM TERA'S E-MAIL, I HAVE VERY SHORT AMOUNT OF TIME TO PREPARE AND APPROACH MY OWN COMMISSION BECAUSE AS YOU KNOW I REPRESENT THE CITY OF ST AUGUSTINE AND THE CONSTITUENTS.

I DID -- FORTUNATELY WE DID HAVE A MEETING SCHEDULED IN BETWEEN THE TIME I GOT THE LETTER AND THE NOTICE ABOUT THE ISSUE COMING UP. AND TODAY.

SO I WANT TO THINK THE COMMISSIONER WALDRON REQUEST THIS COME BEFORE THE TDC. IT WAS NOT IN THE PLAN BUT IT IS A GREAT THING THAT THEY DID THAT YOU SUGGESTED THAT COME TO US.

IT BOUGHT MEASURE A LITTLE BIT OF TIME TO CONSIDER.

I TOOK THIS TO MY COMMISSION AND THEY WERE NOT PREPARED TO HAVE A DISCUSSON ION A SHORT NOTICE WITHOUT BACKGROUND MATERIALS.

SO I WAS UNFORTUNATELY NOT ABLE TO COME FROM AN EDUCATED POSITION TO PROVIDE THE BACKGROUND THAT YOU PROVIDED TO US TODAY. I WANT TO THANK YOU FOR THAT.

I WANT TO THANK ALL THE SPEAKERS.

IT WAS HELPFUL TO HEAR FROM EVERYONE.

WITH THAT IN MIND, CONCERNING INPUT, I FEEL AND MY COMMISSION FEELS, I'M REPRESENTING THEM NOT MY FEELINGS, THEY NEED TIME TO BECOME EDUCATED ON THE ISSUE AND LISTEN TO THE COMMUNITY.

AND TAKE INPUT FROM BUSINESS OWNERS BEFORE THEY STATE AN OPINION. I APPRECIATE ANY CONSIDERATION FROM THIS BOARD AND THE TDC TO ALLOW TIME TO TAKE INTO CONSIDERATION AND MAKE A POSITION STATEMENT ON THE ONE THE PENNY TAX AND THE ALLOTMENT. THAT IS WHERE I FALL ON THIS.

THANK YOU. I WOULD ASK FOR 30 DAYS TO GIVE US TIME TO REACH OUT INTO OUR OWN COMMUNITY AND BUSINESSES AND SEE HOW THEY FEEL ABOUT THAT. , ANY COMMENT?

>> , WE HAVE 30 DAYS AFTER RECEIVING THE INFORMATION THAT COLLEAGUES ASKED FOR WHEN AFTER WE IS HAVE THE 30 DAYS THEN THERE WOULD BE A VOTE. COMMISSIONER FINNEGAN ASKED FOR THE DOLLAR AMOUNT OF THE CURRENT ALLOCATIONS.

THERE IS A LOT OF INFORMATION THAT WOULD BE WONDERFUL TO

HAVE. >> MAY I -- CHAIR?

>> YES. IN THE LISTENING TO THE DISCUSSION OF THE BCC, IT SEEMED THEY REQUESTED A PRESENTATION TO CATCH THEM UP TO SPEED ABOUT JUST THE KIND OF QUESTIONS WE'RE

[01:50:01]

AND SO PERHAPS IT WOULD BE BENEFICIAL TO EVERYONE IF WE ALL AS A COMMUNITY CAN HEAR THAT PRESENTATION AND BE GIVEN TIME TO DIGEST N MY OPINION THAT WOULD MARK THE TIME LINE STARTING THE 40 TO 30 DAYS. WE CAN QUIBBLE ABOUT IT BUT I HAVE THE TIME. THE COMMUNITY HAS TO BE GIVEN THE INFORMATION AND MAKE DECISIONS.

THEY NEED TIME TO ABSORB THE INFORMATION BEFORE WE CAN GO BACK AND LET THE BCC AND WHAT THE CITY FEELS FOR THE CONSTITUENTS. THANK YOU.

>> THANK YOU. >> MR. CHAIRMAN I WOULD LIKE TO ASK FA THE PONTE VEDRA FOLKS IF THERE IS A DEADLINE. IS THERE AU

HAVE TO MEET? >> DO YOU KNOW WHEN THE MATCHES WHERE WE HAVE TO HAVE MATCHING FUNDS.

>> WE HAVE TO OBLIGATE THE MONEY FOR THE CYCLE.

WE DON'T HAVE A DATE. WE'RE STILL DURING THE MIDDLE OF AN ARMY CORPS STUDY NOW. YOU'RE PROBABLY, IN THEORY, MATCH OF MONEY THAT WE'LL RECEIVE 2, 3 YEARS OUT.

>> TERA I HEARD MANY TIMES THAT THE -- I'M FROM PONTE VEDRA SO FORGIVE ME FOR THIS, 40% OF THE BED TAX COLLECTED COMES FROM

PONTE VEDRA BUT -- (INAUDIBLE). >> I MISUNDERSTOOD YOU.

SORRY. >> IF I MAY COMMENT FROM THE CITY OF ST AUGUSTINE. ECHO THE COMMISSION'S COMMENTS ABOUT HAVING TIME TO BRING THE MATTER BEFORE OUR COMMISSION.

I HAVE NOT HAD TIME TO HAVE ANY DISCUSSIONS.

OUR NEXT MEETING IS EARLY IN APRIL, APRIL 5TH, I WOULD BE BETTER PREPARED WITH FEED BACK FROM THE ST AUGUSTINE BEACH COMMISSION AND THE BUSINESS COMMUNITY.

FRANKLY, WE HAVE A FEW AIR BNB AND ROOMS OUT THERE I WITH LOVE TO SOLICIT COMMENTS AND THE COMMISSION I WOULD BE PREPARED BY THE NEXT SCHEDULED TDC. I DON'T THINK I NEED TIME BEYOND THAT. I DO WANT TO WHAT I HERE, I THINK WE NEED TO GO TO -- WE NEED A PLAN IF WE'RE GOING TO RECOMMEND, FOR OR AGAINST THE 5H CENT.

WE NEED A PLAN HOW IT WOULD BE ALLOCATED.

GIVE US TIME HOW WE ALLOCATE IT OR MAINTAIN THE STATUS QUO.

>> IF I MAY I PUT ON THE SCREEN. IT IS TINY.

YOU HAVE IT IT IS TINY HOWEVER IN THE ELECTRONIC PACKETS CAN YOU ZOOM IN AND ANYBODY WHO IS WATCHING ON TV OR BEHIND ME THEY ARE AVAILABLE YOU CAN SCHOOL IN SO YOU CAN READ THIS.

WHAT THIS TELLS YOU IF YOU AND IT, IT IS A ZIP CODE BREAKDOWN OF MONTHLY COLLECTIONS FOR TH TOURIST DEVELOPMENT TAX.

IT TELLS YOU HERE TO INTERPRET THIS FOR EVERYONE THIS IS LAST FISCAL YEAR'S TABLE. THIS IS THIS YEAR'S FISCAL

TABLE. >>> IF YOU AND IT.

OCTOBER, NOVEMBER, DECEMBER, JANUARY, FEBRUARY THROUGH THE MONTHS AND ACROSS TOP FORGIVE ME, POSSIBILITY PONT BEACH.

>> AND VILANO BEACH SHORE, 207. WORLD GOLF VILLAGE.

AND ANASTASIA AND OTHER. SO THE TAX COLLECTOR WHEN THEY COLLECT THE TAX, THEY REPORT IT -- THEY RECORD IT AND REPORT IT IN A COUPLE OF DIFFERENT WAYS.

WE PROVIDE MONTHLY AND A INSIDE INTO THE COLLECTIONS.

SORRY THAT IS TINY. >> AND.

>> AND THE FIFTH SENT AND I WONDER IF MR. GOLDMAN COULD SEE

[01:55:13]

>> NOT NAMES. I WOULD LIKE TO SEE IF THERE IS

NOT. >> I CAN SPEAK TO SEVEN HOTELS.

WE'RE IN A WAIT AND SEE. WE DON'T KNOW WHERE WE ARE.

WE STOPPED CONSTRUCTION. WE'RE IN A WAIT AND SEE.

SO SO WE'RE IN A HOLDING PATTERN AND I WAS ASKED TO VOTE ON THIS TODAY, I WOULD NOT BE ABLE TO VOTE FOR IT.

>> ARE YOU SAYING THE 5TH CENT WILL BE DETERMINATIVE OF THE

PROJECTS? >> THAT'S THE WAY THE GROUP SEES

IT. >> EVEN RELEGATED TO BEACH

RENOURISHMENT? >> IT IS STILL PASSED ON TO THE CUSTOMERS THE WAY IT IS SEEN. COMING FROM THE PARKS AND REC GUY, I HAVE A LITTLE BIT DIFFERENT VIEW FROM THE COMPANY AS A HOTELIER, RIGHT NOW WE'RE IN A WAIT AND SEE. WE VERY STOPPED CONSTRUCTION ON TWO HOTELS BECAUSE OF IT.

ANYTHING ADDITIONAL WE'RE SEEING IT AS A NEGATIVE.

I'M VERY SIMILAR TO WHERE MRS WHETSTONE IS.

>> I WONDER IF THAT'S A CON CONSENSUS IF WE'RE GOING TO VOTE

ON THIS. >> TO CLARIFY, YOU STOPPED

CONSTRUCTION BECAUSE OF? >> BECAUSE OF THE PROPOSED.

>> BECAUSE OF COVID. >> WE LOST 24% OF OUR REVENUE LAST YEAR THROUGHOUT THE COMPANY AND WE'RE BETTER OFF THAN A LOT OF OTHER ONES. THERE ARE SEVERAL THAT LOST MORE THAN THAT. BECAUSE OF COVID WE'RE IN A WAIT AND SEE WHAT IS GOING TO HAPPEN.

HOW LONG THE RECOVERY IS GOING TO TAKE.

HOPEFULLY MARCH NUMBERS ARE LOOKING GOOD.

HOPEFULLY IT BOUNCES BACK QUICKER BUT WE'RE NOT PUTTING A TIME LINE ONLY IT. WE DON'T KNOW WHEN THAT WILL

HAPPEN. >> JUST ON THAT NOTE.

THE OCCUPANCY FOR THE COUNTY AND THAT'S THE DISCUSSION THAT COMES BACK NEXT YEAR AND THAT'S -- THAT'S CAN GENERATE A LOT OF BED TAX. TERA, I HAVE A QUESTION ABOUT THE POTENTIAL INCREASE IN THE BED TAX IF IT GOES TO THE 5-CENTS. WHAT IS, IN YOUR OPINION.

WHAT IS THE LATEEST THAT WE CAN POTENTIALLY APPROVE THAT AND YOU SAID IT WOULD CHANGE IN OCTOBER?

>> SO, PER THE STATUTE, THE EARLIEST THAT IT CAN CHANGE IS, I BELIEVE. TWO MONTHS AFTER THE BOARD OF COUNTY COMMISSIONERS LEVYS IT. SO, IT COULD BE WE'RE IN MARCH.

IT WENT IN APRIL THE EARLIEST TO BE.

>>> COMPLEMENTED IS JUNE. AND WHEN WE TALK ABOUT CHANGES WE DID A NEW FISCAL YEAR AND FOR THE COUNTY IS OCTOBER 1.

>> VERY GOOD. >> THANK YOU.

>> ANY OTHER COMMENTS, MICHAEL? >> I JUST, IT IS INTERESTING THE WAY THE CONVERSATION WOULD GO WE WOULD HAVE A CONVERSATION ABOUT WHAT WE WOULD SPEND THE MONEY ON AND THEN DETERMINE IT.

EVERYTHING THAT I HEARD FROM ALL THE STAKE HOLDERS I HAD PEOPLE REACH OUT AND SEEMS LINING THERE IS NO SHORTAGE OF THINGS TO SPEND THE MONEY ON. RECREATIONAL, MARKETING, SAND INTEREST, WE HAVE CULTURAL EVENTS ISSUES AND TONS OF THINGS WE CAN SPEND THE MONEY ON. THAT WOULD BEES IN, BASED ON THE CONVERSATION WE'RE NOT GOING TO HAVE THAT AT ALL.

WE'RE PUNTING. >> HOW WOULD THIS BE TABLED.

>> I WAS GOING TO ASK THAT AS WELL.

ONE OF THE THINGS I HEARD HERE TO MOVE FORWARD YOU NEED ADDITIONAL INFORMATION BUT ARE YOU POTENTIALLY LOOKING FOR A PLAN TO BE BROUGHT ORGANIZE THAT IS DISCUSSED, IS THAT WHAT I HEARD? IT IS, I THINK WHAT I HEARD IT IS CHALLENGING TO LOOK AT THIS WITHOUT A FRAMEWORK TO GIVE CRITIQUE TO IS WHAT I THINK I HEARD S THAT IT?

>> I THINK THAT THE COUNTY COMMISSIONERS, THEY -- THEY PUSHED IT TO US TO TAKE CARE OF BUT THERE WAS THERE IS INSIGHT AND THAT WE UNDERSTAND WHAT THEY HAVE AN APPETITE FOR TO GET THIS

[02:00:07]

>> I THINK THAT'S A VALID INPUT.

SO IF WE ARE GOING TO TABLE THIS HEAR EITHER RIGHT NOW OR BEFORE 5:00. I WOULD LIKE TO REGROUP AND RUN THROUGH AND MAKE SURE THAT I HAVE DOWN ADEQUATELY AND COLLECTRY WHAT THIS BOARD WOULD BE LOOKING FOR ME TO BRING BACK TO YOU AT THE NEXT MEETING OR AT A FUTURE MEETING.

>> SO WE ARE LOOKING FOR A COUPLE OF THINGS.

WE ARE LOOKING FOR ADDITIONAL INFORMATION THAT TIES ALONG TO THE TABLE HERE HOW DOES THE OTHER COUNTY'S LEVY, BED TAX.

WHICH ARE THEY. SOME DIGESTING OF THE INFORMATION SO I WILL PROVIDE YOU WITH MORE DETAIL OVER WHAT A COASTAL AND THAT LOOKS LIKE. AND I WILL PROVIDE ADDITIONAL INFORMATION THAT WAS SHOWN UP HERE TODAY BY DIFFERENT INDIVIDUALS WHO STOOD UP HERE. WE PASSED OUT THE INFORMATION FROM MR. MCDANIEL AND I HAVE INFORMATION FROM MR. KATZ WE'LL SHARE. I WILL SEND YOU INFORMATION AFTER THIS AND THEN I WILL BRING BACK TO YOU A PLAN AND TIME LINE TO FOLLOW THAT WILL INCORPORATE FEED BACK THAT WE RECEIVED FROM

OUR DIFFERENT MUNICIPALITIES. >> THE FEED BACK FROM MR. GOLDMAN. REGARDING HOTELS.

>> OR WOULD YOU RATHER HAVE THAT FROM THE BCC BOARD.

WOULD YOU RATHER HEAR BACK FROM THE BOARD?

>> , WE WANT TO HEAR ABOUT THE TOTAL ACCOMMODATION SENTIMENTS

ON LEVYING THE 5TH CENT. >> AND.

>> THE FISCAL IMPACT BY THE REALLOCATION IN 2019.

>> DOLLARS OR A NARRATIVE? >> DOLLARS I THINK.

SO I'M GOING TO START SENDING THIS BOARD OUT INFORMATION AS I GATHER AND COLLECT THIS. IF WHEN YOU LEAVE THERE IS SOMETHING ADDITIONAL THAT I SHOULD SENT EVERYONE RESPOND TO

ME I CAN CHAIR THAT. >> CAN YOU GIVE A UPDATE ON THE STATE LEGISLATION THAT PUTS THIS ON A REFERENDUM EVERY FIVE

YEARS, A DEVELOPMENT TAX? >> YES I BELIEVE THAT IS CORRECT. I DON'T HAVE MUCH MORE DETAILS.

>> BUT GET DETAILS. >> I CAN GET YOU DIE TAILS.

THAT MAY CHANGE EVERYTHING YOU PUT IT ON THE BALLOT I DON'T

NOSE IF IT WILL BE VOTED ON. >> THERE ARE A COUPLE A FEW OTHER INITIALS AS WELL ONE THAT EXPANDS THE USE OF TAX FOR DRAINAGE BUT I'LL PULL THAT AND SEND IT.

, HOUR ALONG, I THOUGHT THE ONE THAT HAD TO GO TO THE PUBLIC FOR

SUPPORT. >> HAD TO GO IN FRONT TO GET THE

6 CENTS. >> I THINK THAT CAN BE ANYTHING THAT YOU WANT. I HAD THAT.

>> IT MAY NOT. >> AND IF WOULD YOU TAKE A LOOK AT COMMISSIONER SMITH'S PROPOSAL OF, YOU KNOW SUN SET 1 TAX TO TAKE OR ■REUSE IT, I DON'T KNOW IF THAT'S POSSIBLE WITHIN THE STATUTE SO IF COULD YOU GIVE US DIRECTION ON THAT.

I -- I WANT TO PAY ATTENTION TO THAT.

>> MR. CHAIR FROM MY -- ADDING TO THE ADDITIONAL INFORMATION, THE PENDING BILL THAT THE COMMISSIONER WALDRON.

THERE ARE A COUPLE OF DIFFERENT BILLS SPENDING REGARDING THE TAX

[02:05:02]

LEGISLATION. >>> I'LL GIVE YOU A SUMMARY WHAT THE LEGISLATION MEANS AND WHERE IT IS AND IN THE PROCESS FOR THE LEGISLATIVE HEARING. IN ADDITION TO THE REGARDING SUN

SETTING THE TAX. >> THANK YOU.

>> ANY COMMENTS? >> IFTIVE IS THE DESIRE TO TABLE INFORMATION, CAN YOU DO THAT. THIS IS GOING TO BE A RECOMMENDATION TO THE BOARD. AND IF IT IS TO TABLE FOR INFORMATION OR.TIME. THEY SENT IT TO THE TDC FOR A RECOMMENDATION. THEY WORKED ON A TIME LINE.

THEY DID NOT COME QUEEN THE MATTER IS TAKEN UP.

AND THAT YOU HAVE TIME TO PLAY OUT WHAT YOU'RE LOOKING FOR IT IS COMPLEX AS FAR AS CHANGES TO THE PLAN AND THE DUTY AND IT IS THE TDC'S OBLIGATION TO LOOK AT THE PLAN AND MAKE THE RECOMMENDATIONS AND CHANGES TO THE PLAN AND SOMETHING THAT WILL REQUIRE MORE THAN A COUPLE OF HOURS TO GATHER THE INFORMATION SO YOU CAN CRAFT A MOTION IF YOU LIKE.

CUZ CRAFT ONE FOR YOU FOR CONSIDERATION.

IF IT IS TO TABLE A MOTION TABLING THE MATTER WITH THE RECOMMENDATION TO THE BOARD TO REQUEST TIME TO ALLOW GATHERING INFORMATION AS WELL AS HEARING FROM THE STEAK HOLDER.

WE DID THIS AND IN ST AUGUSTINE TO REQUEST INPUT FROM THE HOTELIERS SO IT WOULD BE A MOTION TO TABLE THE MATTER AND COLLECT INFORMATION TO PRESENT A PLANE THAT YOU MAKE THE

RECOMMENDATION FOR LEVY. >> VERY GOOD.

>> I'M. >> I UNDERSTAND TABLING IT AND PUSHING IT WITH THE IDEA OF NEEDING MORE INPUT FROM STAKE HOLDERS AND MUNICIPALITIES. ACROSS THE BOARD.

THAT IS GREAT E I CAME IN WITH THE EXPECTATION WE WILL BE RUNNING OUT OF TIME WE WOULD BE UP AGAINST IT 5:00 WAS GOING TO BE. TO BE TOUGH TO GET US OUT OF HERE. WE HAVE AN HOUR AND BE DISAPPOINTED IF THIS CONVERSATION ENDED WITH AN HOUR AND 20 MINUTES ON THE CLOCK. SEMS LIKE WE HAVE A LOT TO TALK ABOUT JUST IN TERMS OF VETTING IDEAS AND I CAN NOT TALK TO YOU ALL UNLESS IT IS ON THIS, ON THIS STAGE.

SO. AGAIN MAYBE IT IS THE NEW GUISE IN ME I HAVE A LOT TO LEARN BUT SEEMS TO ME LIKE THIS -- THE ORIGINAL FORMAT OF LET'S DETERMINING, DETERMINE WHETHER WE NEED THE 5TH CENT AND WHAT WE CAN POSSIBLY SPEND IT ON WE HAVE NOT SCRATCHED THE SURFACE WE COULD DO THAT FOR HOUR AND 20 MINUTES THAT WOULD BE PRODUCTIVE.

>> CHAIRMAN. >> I'M NEW TO THE BOARD ALSO BUT I HAVE BEEN ON THAT SIDE OF THE BOARD MORE TIMES THAN I HAVE BEEN HERE IT IS MUCH BETTER TO HAVE EVERYTHING IN LINE TO MAKE SURE WE'RE TAKING CARE OF THE HOMEOWNERS AND TAKING CARE OF THE ARTS AND ARTS AND RECREATION THAT WE HAVE A FORMULA WHEN IT IS VOTED DOWN, IT IS TOUGH TO REVIVE AGAIN SO THAT'S, IT IS SAFER TO ALL THE STAKE HOLDERS TO GET ALL THE INFORMATION AND HAVE A TRUE -- I'M AS SURE THAT I GOT COMMISSIONERS ON EITHER SIDE I GOT STUCK ON THE POLITICIAN SIDE HERE BUT I'M SURE THAT THEY CAN'T VOTE ON SOMETHING UNLESS IT IS VERY CLEAR AND PRECISE, WHAT AREA HE NOT AT THAT POINT.

>> MICHAEL IS ASKING FOR A DISCUSSION, I WAS NOT ASKING FOR

VOTES. >> I'M FINE AND I UNDERSTAND THAT WE ARE GOING TO TABLE THIS.

>> THAT'S SEEMS TO BE THE CON KEN SCIOUS HERE I'M OKAY WITH THE IDEA. I FEEL LIKE A WASTE OF OPPORTUNITY TO LEAVE AN HOUR AND 20 MINUTES WHERE WE COULD HAVE SEEMS LIKE IT WOULD BE TIME WELL SPENT TO TALK THROUGH THE

[02:10:02]

WE TALKED AROUND A LOT OF STUFF.

WE HAVE NOT GOTTEN INTO THE SPECIFICS OF THE POSSIBILITIES.

WE KNOW THAT MARKETING NEEDS MONEY.

AND WE HEARD FROM THOSE FOLKS. WE KNOW THE PAOEPLZ ON THE BEACH NEED MONEY FOR SAND. WE NOSE THAT PARKS AND REC NEEDS MONEY. CULTURAL ARTS NEEDS MONEY.

I HAVE INFORMATION THAT ALL I'LL DISTRIBUTE LATER FROM THE END FRIENDS OF THE CONCERT HALL. THERE IS A - BE WE SPENT $25,000 WITH A FIRM TO HAVE RENDERINGS DONE OF AN EXPANDED CONCERT HALL T IS A 3.5 MILLION PRICE TAG. ITIT WOULD CHANGE DYNAMICS AND I COULD NOT THINK OF A INVESTMENT TO MAKE IT SUSTAIN AN AND BE AN INCREDIBLE ASSET FOR THE COMMUNITY.

WE HAVE A LOT OF THINGS. IT IS CLEAR TO ME THAT BASED ON MY LIMITED KNOWLEDGE OF THIS THAT THAT MONEY.

IF WE DECIDED TO EXPAND THE TAX AND RAISE IT, YOU KNOW BY THAT PENNY. IS THAT WOULD BE WELL USED.

THAT WE HAVE TOO MUCH MONEY WE DON'T NO, SIR WHAT TO DO WITH

IT. >>> IT MAKES SENSE THAT WE UP.

>> I WOULD HAVE AGREED WE NEED THE MONEY AND COME UP WITH A WAY TO SPEND IT. THE CONSENSUS NOT THAT.

IF I NEED MORE INCOME DON'T MAKE MORE MONEY I DON'T KNOW WHAT I'M GOING TO SPEND IT ON. SHE WOULD FIND WAYS TO SPENT

IT. >>> SO IN MY OPINION WE NEED THE MONEY THEN WE CAN HAVE A CONVERSATION AND IF SOMEONE DISAGREES WITH THAT I WOULD LOVE TO HEAR THEIR RATIONAL FOR THAT. IN ADDITION TO THAT, AS IT RELATES, WE COULD TALK FOR ANOTHER HOUR ABOUT THAT WHAT WE HEARD FROM OUR CONSTITUENTS AND THE COMMUNITY.

I WOULD LIKE TO ENCOURAGE THE CONVERSATION TO CONTINUE.

TO MEASURE THERE IS A LOT TO VET OUT EVEN IF WE TABLE MAKING A MOTION OR PROPOSAL TO PUT FORWARD TO THE COUNTY

COMMISSIONERS. >> THIS STARTED TWO AND A HALF YEARS AGO AND CAME BEFORE US THEN AND IT WAS CONSIDERED AND VOTED ON IT DIDN'T GET PASSED AT THE COMMISSIONER LEVEL.

THIS SO MEASURE THIS IS ABOUT THE BEACHES AND RECREATIONAL AREAS. THESE WHERE THIS IS COMING FROM. THAT'S WHAT I'M HEARING.

SO AS WE GO THROUGH THIS. I UNDERSTAND THERE ARE AREAS AND PLACES THAT WANT MONEY WE'LL COME TO A DISCUSSION NEXT MONTH ON THE 19TH AND WE CAN'T SPEAK TO EACH OTHER BECAUSE OF SUNSHINE. THERE WILL BE A MOTION ABOUT RECREATION OR BEACHES. OR NOT THAT'S THE APPETITE TO GET THE INFORMATION TERA IS GOING TO GET TO US IS IMPORTANT. OTHERWISE THE -- THE THERE ARE MANY THAT HAVE TO GO BACK TO THEIR CONSTITUENTS A ED DO THAT. THERE IS ALWAYS A COMMENT.

THE AVAILABILITY FOR MEMBERS TO SPEAK AND WE GET THAT INFORMATION AND LOOK AT THAT INDIVIDUALLY.

THAT'S WHAT WE HAVE TO DO LOOK AT IT.

WHAT MOTION WILL WE RAISE BASED ONTHE INFORMATION GIVEN AND THEN ON THE, IF IT'S THE 19TH WE DO THAT.

THEN DOES THE ITEM LOOK IDENTICAL ON THE AGENDA?

>> THE AGENDA ITEM IT SAYS THE DISCUSSION AND RECOMMENDATION.

[02:15:07]

, WE CAN HAVE SOME DISCUSSION NOW MAYBE THAT WAY YOU HAVE AN IDEA ONE THING TO LOOK AT. YOU KNOW I CAN START THAT OFF I FEEL WE SHOULD CLEAN UP THE BEACHES AND GET IT IN ONE CATEGORY. WHETHER THAT IS A 5TH CENT OR A CATEGORY 5. TRY TO SEIZE WHAT WE CAN DO FOR RECREATION, WE CAN PUT TOWARDS IT.

>> MA'AM, WE CAN'T HEAR YOU. >> THERE ARE PICTURES THAT CAN SHOW YOU THE DEVASTATION THAT PONTE VEDRA BEACH RECEIVED FROM THE HURRICANES AND NOR'EASTERS THIS CIRCULATED THROUGH DC AND WENT TO THE ARMY CORPS. AND THE DEVASTATION.

THIS IS THE PUBLIC ACCESS AND AFTER A NOR'EASTER.

THAT'S NOT AFTER A HURRICANE BUT NOR'EASTERS.

THAT'S A 35-FOOT THAT LOST 65 FEET.

THAT'S IMPACTFUL. WE TALK ABOUT STATISTICS.

CAN YOU BACK UP THERE? >> THERE IS ONE THERE.

>> WHAT I WILL DO. IF I CAN BORROW THE BOOK.

>> CAN YOU HAVE THIS. >>> I'M SORRY THE CLUB IS ON MY PHONE. I COULD NOT WALK TO THE CLUB.

THESE ARE ALL HOMES AFTER THIS IS PONTE VEDRA CLUB.

THAT IS -- THAT'S THE FROM THE NOR'EASTER SEPTEMBER 2020.

I HAVE A VIDEO WHERE IT IS UP TO THE WALL.

THERE IS NO WAY THE TOURISTS CAN ACCESS IT DURING A NOR'EASTER.

THESE ARE TAX DOLE YARDS COMING IN.

WHEN WE TALK ABOUT THE TAX DOLLARS ARE YOU NOT ONLY HITTING WHAT IS GOING ON TO THE HAVE SALES TAX DOLLARS BEING COLLECTED. IT'S NOT JUST BED TAX DOLLARS IT IS SALES TAX DOLLARS, THE IMPACTS TO THE BUSINESSES.

PEOPLE COME HERE GO TO RESTAURANTS, THEY GO TO HAIR SAL CROSS WHEN THEY HUSBANDS ARE GOLFING.

THEY GET THEIR NAILS DONE. THEY GET MASSAGES.

IT'S A DOMINO IT'S NOT ONE PIECIVE THE PIE IT IS A BIG PIE OF EVERYTHING THAT BENEFIT THE COUNTIES AND OUR SCHOOLS BENEFITS OUR INFRASTRUCTURES. IT BENEFITS PEOPLE WANTING TO LIVE HERE. WOULD YOU WANT TO BUY A HOUSE IF YOU KNEW THIS IS THE BEACH THAT YOU'RE GOING TO INVEST IN.

>> THIS IS ONE OF THE TOP GROWING HOME DEVELOPMENTS IN THE NATION. IF THAT'S YOUR BEACH ARE YOU GOING TO INVEST IN THAT COMMUNITY?

>> YOU'RE NOT. BECAUSE YOU'RE LEAKING RAT, OKAY I'M INVESTED AND BEING CLOSE TO A BEACH AND ACCESS THE BEACH.

THIS IS WHAT I'M LOOKING AT ON A NORMAL DAY NOT EVEN A HUGE STORM. THIS IS JUST THE IMPACT OF THE WAVES EATING US. WE HAD -- WE HAD POLITICIANS THAT HAVE GONE AND THEY SAID WE FEEL LIKE IDIOTS WE DON'T HAVE A RENOURISHMENT. YOU DON'T HAVE A PROGRAM WE SHOW THEM THE PICTURES AND GONE AROUND AND, I MEAN WE HAVE BEEN WORKING ON THIS FOR THREE YEARS.

WE HAVE GONE. WE'RE JUST PEOPLE.

WE'RE NOT COMMISSIONERS. WE CARE.

THAT'S WHAT WE'RE ASKING FOR. IF WE CAN TAX ANYONE AN EXTRA

[02:20:07]

I DO LIVE AND WORK IN THE COMMUNITY.

I OWN BUSINESSES I KNOWN, I'M PARTY OF THE COMMUNITY.

I OWN I OWN A MOTEL AND COMMERCIAL PROPERTIES I DEVELOP AND I INVEST IN THE ST. JOHNS COUNTY.

I WANT TO DO THIS. BUT THIS MAKES ME HESITATE I KNEES THAT DUVAL THE BEACHES ARE TAKEN CARE OF.

I NOSE THAT. WE WOULD LOVE TO SUBMIT THIS AND YOU TAKE A LOOK AT IT. THERE ARE STATISTICS AND

BUDGETS. >> THERE ARE STATISTICS.

THIS IS WHY THE FEDERAL GOVERNMENT GOT INVOLVED.

LOOK AT THIS. >> LADIES IF YOU CAN LET US HAVE THAT AND DO THAT IT WILL BE SUBMITTED TO EVERYONE ON THE

BOARD. >> PAUL TO ADD, IT NEEDS TO BE, BEACHES NEED TO BE CLEANED UP I WOULD DO ALL TITLE AND BOAT

RAMPS THEY TOOK A HEAVY HIT. >> AND SO I MEAN IF THAT'S TIDAL WITH THE EROSION WHEN THEY WASH OUT THEY GO AWAY.

NOR'EASTERS AND THERE ARE MULTIPLE TIES.

>>> IF YOU CAN PUT SOMETHING IN THAT I'LL.

>> THANK YOU. >> THAT'S THE.

MR. CA CHAIR TO CLARIFY ARE YOU TALKING ABOUT THE CLEAN UP.

THE DESCRIPTIONIVE THE CATEGORIES SO IF IER IN CORRECTLY COMMISSIONER WALDRON YOU ARE LOOKING TO SEE AMENDING THE ORDINANCE TO CLEAN UP THE CATEGORIES OR RENAME A CATEGORY

AND BEACH RENOURISHMENT. >> CORRECT.

>> YOU CAN ADD BEACH RENOURISHMENT.

INPUT. BEACH RELATED ITEMS. LUMP THEM TOGETHER. IF YOU LOOK AT THE PLAN IT ALLOWS FOR RENOURISHMENT TO COME OUT OF MULTIPLE CATEGORIES.

IF THE GOAL IS TO PUT EVERYTHING IN ONE CATEGORY SO YOU CAN SEE SEE WHERE THE MONEY IS GOING. AS TO WHAT IS GOING TORE BEACH RENOURISHMENT AND OPERATIONS AND THE PROJECTS IDENTIFIED HERE AND THERE IS MONEY OBLIGATED CAN YOU CLEAN UP A CATEGORY SO YOU HAVE BEACH RELATED CATEGORIES AS OPPOSED TO COMING OUT OF ALL THE OTHER CATEGORIES. THAT'S AN AMENDMENT TO THE NAME

EGG OF THE CATEGORIES. >> REGINA.

>> IF THAT WERE TO HAPPEN LIKE IN RECREATION A BILLION DOLLARS IF YOU CREATED IT OR CATEGORY 5 HAS A BRAD NAME IF THAT WERE OR BEACH OPERATIONS. BUT THE CATEGORY THAT HAS RECREATION AND LEASE YOUR WHICH THAT HAS BEING TIED TO PARKINGS SOME OF THE RAMPS IN THERE. THE CATEGORY WOULD RENAME CAN YOU REALLOCATE THE FUNDING. IF THERE IS A DESIRE TO THE RENOURISHMENT AND BEACH RELATED OPERATIONS AND MAINTENANCE.

AND FOR AND THE TEACH RELATED ACTIVITIES.

>> THERE IS A REALLEY CAGES IN THE REALLOCATION?

>> THAT WAS THE NEXT QUESTION IS THAT -- YOU KNOW THIS TIME WE'RE SPENDING NOW THIS WHAT I HOPED FOR.

REALLY IS TO DESIGN A TEMPLATE ON WHAT WE LOOK AT, I LAVA THE IDEA ABOUT CLEANING THIS THING UP THEN UNDERSTANDING IF WE CLEAN THIS UP AND WE KNOW WE HAVE STAKE HOLDERS THAT NEED MONEY FOR THE BEACHES AND WE HAVE, YOU KNOW MARKETING THAT WE LOAF TO GET BACK TO WHERE THEY WERE PRIOR TO 2019 AND WE HAD.

ALL THE DIFFERENT STAKE HOLDERS.

WHAT IS THAT LIKE, WE THROW THE PENNY ON WHERE DOES IT GO.

THE GRAPH THAT YOU HAD AND THE PENNIES IN EACH OF THE CATEGORIES. IF WE WENT FROM FIVE BACK TO FOUR AND YOU KNOW THEN WE CAN GET A SENSE OF, YOU KNOW WAR WILL THAT LOOK LIKE IN THE FUTURE.

THAT IS A GREAT WAY TO DO THIS. UNDERSTANDING YOU KNOW WHAT WE'RE TRYING TO GET TO. THE END RESULTATIVE WHAT WE'RE

[02:25:01]

ONCE WE GET IT CLEANED UP. HOW MUCH AND WE WERE TO RAISE THE EXTRA CENT WHERE DOES IT GO?

>> IT SHOULD NOT BE THAT -- WE'RE MAKING IT MORE COMPLICATED

U. >> IT'S NOT COMPLICATED IN THE LEISURE AND RECREATION. THAT'S SOME BEACH RENOURISH NUMBER THERE. WE LOOK AT CATEGORY 5 THAT IS THE BEACHES SO, TO NOSE WHAT TO PUT IT IN A PLACE I DO THINK IT IS THE RIGHT THING TO DO. WE HAVE TO KNOW HOW MUCH OF THAT FIVE CENTS BEACHRISHMENT AND PUT IT IN THE OTHER ONE.

, AND CHAIRMAN AND WE WENT TO THE 4TH CENT.

THE GROUPS REPRESENTED IN THE FIVE CATEGORIES, IT WAS 3 AT THE TIME SO THERE WAS THREE CATEGORIES AT THE TIME.

AND GOT TOGETHER AND PRESENTED SOMETHING TO US.

WAS A PART AND IN THE AND THE WE GOT TOGETHER WE SAID THEY DON'T FIT IN AND SAY HOW DO WE MAKE THIS AND DOES NOT WORK FOR ALL OF THEM THAT'S IF THEY CAN PRESENT SOMETHING TO US.

HARD TO SAY I'M VOTING ON THAT AND I THINK I ENCOURAGE TO REPEAT THAT SEE WHERE IT WORKS. I SEE THE STAKE HOLDERS HERE.

THIS RESMART PEOPLE AND CAN FIGURE IT OUT.

>> IF YOU CAN PUT UP MR. KATZ' SHEET THERE.

IF NOT. DON'T WORRY ABOUT IT.

>> AND THE POINT THAT SOME THINGS MAY NEED TO BE CAPPED.

2012 TO 2018 WE HAD 9% GROWTH BETWEEN 8 AND 9 THINGS IN A FEW YEARS THAT'S A LOT OF MONEY PER PENNY IF THAT COMES BACK.

THE ECONOMICS IF IT DOES NOT COME BACK FOR A YEAR.

WE ARE COMING BACK FINANCIALLY AND SALES TAX IS UP.

EVERYTHING IS GROWING THAT'S WHAT YOU END UP WITH IN A

TEN-YEAR CYCLE. >> THAT A PROBLEM WE HAVE NOT

SEEN IN A LONG TIME. >> WE HAVE TOO MUCH MONEY, WE DON'T KNOW WHERE TO SPEND IT. IF THAT'S THE PROBLEM WE

CREATE: >> BUT YOU HAVE TO COMES, THERE IS A BURDEN INVOLVED IN TOURISM.

>> 100%. >> THERE ARE A LOT OF PEOPLE THAT DON'T LEAVE THEIR HOUSES ON THE WEEKEND NOW.

>> WHEN I CAME AND FIRST WAS SEEKING THE APPOINTMENT ON THE BOARD ONE YOU HAVE THE THINGS I MADE SURE I MENTIONED WAS THAT A PRIMARY DRIVERS AND WANTING TO BE ON THE BOARD WAS THAT IT WAS NOT A HIND REIGNS TO THE QUALITY OF LIFE TO THE HAVING SPENT 20 YEARS IN ORLANDO, I FEEL LIKE I'M QUALIFIED TO SPEAK TO IT.

ONE OF THE THINGS THEY DO IN ORLANDO THEY TRIED TO USE A LOT OF THE BED TAX MONEY TO DO DUAL PURPOSE AND ENHANCE THE LIVES OF LOCALS. I WOULD BE A PROPONENT OF THE BOAT RAMPS AND PRETTY AS NOT ONLY A BENEFIT TO ATTRACTING TOURISM BUT SOMETHING THAT BENEFITS THE QUALITIEDIVE LIFE

OF LOCAL PEOPLE. >> , THAT'S ALONG THE SAME

PAGE. >> ANY OTHER COMMENTS?

[02:30:03]

>> THE RIGHT ON. >> NO.

>> , I DO THINK TO TRY TO UNDERSTAND WHAT'S IN THAT LEISURE AND RECREATION WILL HELP US.

>> SO I DON'T KNOW, I DON'T KNOW IF I HAVE IT OR NOT.

>> THIS WAS THE POWERPOINT SLIDE THAT I HAVE BEEN SHOWING BOTH ELECTRONICALLY AND HERE ON PAPER AND JUST BRAIN STORMING FOR WHAT TO BRING BACK WHAT I HAVE DONE HERE IS CATEGORY 5, BECAUSE THE MONEY THAT HAS BEEN SPENT OUT OF CATEGORY 5.

>> IT WAS CREATED ARE BEACH RELATED PROJECTS.

IF YOU CROSS OUT TOURISM AND CALL IT BEACH ASSETS YOU POOL OUT OF RECREATION IS THE BEACH FUNCTION AND EXPAND.

BOAT RAMPS IS ALREADY CAPTURED IN THE INFORMATION BUT WE CAN CLARIFY THAT. DOES THAT GIVE YOU JUST, I GUESS CAPITAL IMPROVEMENT PROJECTS THAT ARE OUTLINED IN THERE BUT PARKS AND PROJECTS, SO YOU HAVE CATEGORY 1, TITLE AND DEFINITION WOULD STAY INTACT AS CATEGORY 2.

CATEGORY 3 YOU WOULD LEAVE THE TITLE INTACT LEISURE AND RECREATION AND MODIFY THE INFORMATION YOU PULL OUT ALL THE BEACH-RELATED LANGUAGE AND MAKE IT MORE FOCUSED ON LEISURE AND RECREATION NON-BEACH ACTIVITIES.

CATEGORY 4 WILL STAY THE SAME AND 5 WOULD YOU MODIFY IT CHANGING IT FROM A BROAD TOURISM ASSET TO BEACH ASSETS OR WHATEVER WE CALL IT. AND MODIFY THAT DEFINITIONS SO IT IS BEACH OPERATIONS AND NOURISHMENT.

I WAS TRYING TO CAPTURE WHAT I WAS HEARING.

>> IT DOES. AND YOU WILL SHOW US THE HISTORY OF THE SOFT SO WE KNOW AS YOU REALLOCATE THIS AND SO.

>> YES. SO IF YOU LIKE THIS PLAN WHERE WE POOL OWL THE BEACH RELATED AT A CATEGORY 3 AND A NEW MODIFIED 5, WHAT I'LL BRING BACK IS THE SOFT OF THE FUNCTION SO YOU KNOW WHAT THE MINIMUM ALLOCATION NEEDS TO BE TO BEAT THE

PURCHASE. >> WE NEED TO IDENTIFY WHERE THE

PIER WOULD FALL IN 3 OR 5. >> IS THERE ANY PIN PUT.

>>> 3 IS PLEASURE AND MORE BEACH FOCUSED?

>> IT IS PROBABLY 3. THAT IS WHAT THE ORIGINAL VOTE WAS IN ABOUT THE DEVELOPMENT OF THE PEER.

IT SHOULD BE IN THERE. >> A YEAR AGO WE LOOKED AT A CHANGE WITH THE STATE IN TERMS OF MONEY FROM THE TDT AND THE ST AUGUSTINE APPLIED FOR HUNDRED THOUSANDS.

THEY WERE COURTING US FOR THE AND NOW I THINK THAT PAUL SAID THERE IS ANOTHER PIECE EFFICIENT LEGISLATION ALONG THE SAME LINES IF WE GO TO BEACH AND THOSE WHY.

THE CITY BEACHES REQUEST WERE ORIENTED AROUND THE BEACH THEY WERE ASKING FOR DOLLARS TO EXPAND BEACH PARKING FACILITIES.

>>> I'M MAKING A LIST. >>> IF WERE YOU TO DO A CAPITAL IMPROVEMENT FOR MARKS AND A BEACH PARK.

WHAT WE WANT TO I WILL WRITE THIS WITH VIRGINIA.

AND A CATEGORY THAT ALLOWS TO US PAY FOR LET'S USE THE BEACH PARKING LOTS OUT OF THIS DEFINITION, THIS CATEGORY OR

[02:35:03]

THIS CATEGORY? >> WHICH EVER WAY YOU PUT IT.

>> THE ST AUGUSTINE REQUEST WAS FOR RESTROOMS PARKING LOTS.

I THINK. I HAVE IT.

THAT WOULD NOT BE A CHALLENGE IT IS THE REQUEST THAT WAS, THAT'S IN FRONT OF US, SINCE WE'LL MODIFY THIS AND THIS IS A RECOMMENDATION FROM THE TDC DO YOU HAVE A FEELING FOR IT? , I COULD WORK TO WRITE THE LANGUAGE THAT PUTS IT IN EITHER.

WE SHOULD KEEP AS MUCH BEACH IN BEACH.

THERE ARE AREAS THAT CAN DRIFT INTO IT.

>> I CAN SEE THAT AND THERE ARE SOME OF THE DAMAGE CAUSED

DUE TO THE SAME ISSUE. >>> BUT WISE PREFER TO SEE IT WE KNOW WHAT WE'RE DEALING WITH. CAN I ADD IT AND MAYBE BEACH AND IT WAS I WOULD SAY RELATED TO THE ACCESS THAT'S PARKING AT THE BEACH SIDE PARKS. AND THE PROJECTS.

>> IT IS EVERYTHING BEACH. BEACH AND BEACH ACCESS.

>> AND I -- AND WHILE THE MIC IS ON I WOULD LIKE TO PIGGY BACK ON THE COMMISSIONER WALDRON'S. TOUR ITCH BRING AS LOAD WITH IT.

A LOAD THAT OUR COMMUNITIES BEAR.

MUNICIPALITIES BEAR AND WE NEED TO CARVE THAT OUT OR DEFINE WHICH CATEGORY THAT FALLS UNDER.

PLEASURE AND REC. I THINK ANY OTHER TYPE OF PROJECT THAT MAY UN RELATED TO THE IMPROVING THE EXPERIENCE AND HUMAN THE MUNICIPALITIES AND THE CITIES HANDLE THE LOAD NEEDS TO BE CARVED OUT. AT THE CHANGE ADD YOU ARE RIGHT THAT WAS IN MIND. WE'LL SEE IT.

HOUSES CAN ST AUGUSTINE BEACH AND PONTE VEDRA AND HOW CAN THEY, ALL THE OTHERS HOW CAN THEY NOT AS THEY ARE IN THE PLAN I WOULD SAY PROJECTS NOT PARK OR BEACH.

THE BEACH ACCESS AND SAY AND PARKING THE WAY THEY ARE THEY ARE A CATEGORY 4 ALL THAT STUFF WOULD FALL INTO A FOUR A SPECIAL USE OR ONE TIME PROJECT IS IN THE CATEGORY 4 DEFINITION.

WE CAN LOOK AT THAT AS WELL. >> I WOULD ADD GOING BACK TO THE BEACH. THE PROJECTS THE IMPACTS AND ADD PARKING AND SPEND A TREMENDOUS AMOUNT OF ENERGY PROVIDING WHAT ANY SOLUTION WE CAN. AND THE BEACHES HAVE THE SAME.

I TALKED TO THE MANAGER AND PARKING AND SHUTTLES ARE GOOD SOLUTIONS. YOU KNOW THAT CAN.

>>> I THINK PARKING GOES HAND IN HAND THERE ARE EXPERTS WITH THAT. HOWHOW MANY DO YOU HAVE ON THE BEACH. DO YOU KNOW?

>> I DON'T KNOW. >> CAN YOU GET AN IDEA HOW MANY PASSES WHAT KIND OF ACTUAL VISITATION OF BEACHES ARE

[02:40:07]

WELL. >> SO JUST TO CLARIFY FOR MY CLARITY. YOU BELIEVE THAT PARKING, ARE YOU LOOKING FOR WE ACKNOWLEDGE GENERAL PARKING AND TRANSPORTATION NEEDS OR SPECIFIC TO THE BEACH?

>> YOU HAVE THE CATEGORY AND. >> WHEN WE TALK ABOUT ST

AUGUSTINE. >> AND IN THE WHAT WE LOOKED FOR IN THE PAST. I DON'T FEEL LIKE THAT'S APPROPRIATE WITH A NEW MAYOR AND YOU KNOW A DIFFERENT COMMISSIONER ON OUR BOARD NOW. , WHEN I BRING SOMETHING BACK TO YOU I'LL BRING BACK A RED LINE OF THE EXISTING PLAN.

WE WILL MAKE A NOTE TO EXPAND THE FOR THE CONSIDERATION OF THIS BOARD THE LANGUAGE OF CATEGORY 4 ACKNOWLEDGE PARKING AND TRANSPORTATION. AND.

>> AND FOUR AND THAT WILL NOT GO AWAY.

THAT WILDS INCREASE. I GUESS I WOULD APPRECIATE I THINK, YOU KNOW LIKE I SAID. I HEAR THE -- I'M HERE IN THE GAP HERE. THIS IS THE ALONG THE LINES OF THE SAME REQUEST THAT THE HAS KIRK EYE LATED IN THE PAST TO HAVE AND THE SPECIAL EVENTS WE'RE NOT RUNNING THEM NOW.

THAT WOULD BE FORMALISING THAT. SO THAT'S, WE'LL FORMALIZE THAT. AND I THINK THAT THE STATE REGULATION THAT CHANGED THE INFRASTRUCTURE HAS LANGUAGE IT IS CALLED INFRASTRUCTURE. I MEAN THAT YOU CAN CHIME IN ON

WHAT WHEN THE TIME COMES. >> SOME YOU HAVE TOUCHED ON ARE ADDRESSED IN THE PLAN. AND THE MAYOR'S COMMENTS REGARDING PARKING FACILITIES FOR FOR EXAMPLE.

WHETHER THEY ARE IN A CATEGORY 4 OR A CATEGORY 3.

>> THERE IS OVERLAP BECAUSE OF THE WAY THEY ARE FORMED.

YOU HAVE A A CATEGORIZE 3. IT ALLOWS FOR THE BEACH PARK FACILITIES THE OPERATION CONSTRUCTION AND THE FACILITIES THAT PLAY IN. THE BEACH PARKING LOT AND IT ALLOWS FOR OTHER CAN YOU SEE WHERE BEACH AND RECREATIONAL WOULD HAVE OVERLAP. WE CAN CLARIFY THAT DEFINITION TO BREAK OUT SOME OF THE SPECIFIC THINGS THAT YOU'RE ADDRESSING. THE NIGHT OF LIGHTS SHUTTLES IS SPELLED OUT AS A SPECIAL EVENT. WE CAN CLARIFY SOME.

IT IS A OVERLAP TO THE ST AUGUSTINE'S COMMENTS CAPTURING THE COSTS OF AND THERE ARE PROVISIONS IN THE STATUTE THAT ALLOW FOR THE CAPTURE OF CONFIDENT COSTS AT AT THE TIME.

THEY DO NOT QUALIFY TO CAPTURE THE DOLLARS BUT BUT BUT THERE MAY BE LEGISLATION, I WILL LOOK AND SEIZE WHAT IT TOUCHES UPON AND A SUMMARY. WHAT IS BEING PROPOSED.

HOW IT IS DIFFERENT FROM WHAT IS EXISTING AND WHERE IT IS.

>> YOU MAY THINK ABOUT DIRECTION OF HOW MUCH EFFICIENT THAT COULD EAT UP THE WHAT WE HAVE. YOU KNOW.

THE THINK THE CHALLENGE IS TO USE THE DOLLARS FOR A BROADER

SPECTRUM. >>> IT IS ATTEMPTING BUT I THINK THAT WE NEED TO MAKE A DECISION I THINK WE NEED TO KNOW THE DOLLARS AS WELL AS THE PERCENTAGES.

>> OUR TASK IS TALL TRYING TO PUT THESE IN BUCKETS.

YOURS IS HIGHER YOU HAVE TO FIND THE INFORMATION FOR US TO MAKE

[02:45:04]

AS LONG AS WE CAN -- IT HAS TO BE SPELLED OUT AND WE HAVE TO

KNOW WHAT THE DOLLARS ARE NOW. >> ONE OTHER SUGGESTION NOT TO COMPLICATE THINGS BUT TO LOOK AT OTHER COMMUNITIES IN FLORIDA THAT HAVE BEACHES AND HOTEL BEDS AND MAYBE SELECT 3 HOW THE ALLOCATIONS ARE MADE AND COUNTIES THAT HAVE SIMILAR ASSETS. YOU KNOW WE WANT GOOD EXPERIENCES AND GOOD MARKETING TO ENSURE THAT WE DON'T LOSE OUR FOCUS. AND THE NEED FOR SUSTAINABILITY. WE'RE CURIOUS TO SEE WHAT THEY SPENT ON THE AND MARKETING PROMOTION AND WHAT THEY SPEND TO

PROTECT THE ASSETS. >> I HAVE DONE THAT.

I LOOKED A THE 13 COASTAL COUNTIES WHAT WE FOUND WAS THAT IT IS WILDLY DIFFERENT AMONG THE COUNTIES.

EVERYONE IS TOURIST DEVELOPMENT PLAN LOOKS DIFFERENT LIKE MORE DIFFERENT FROM EACH OTHER THAN YOU CAN THINK, I HAD A HARD TIME SUMMING IT UP Y DO THIS LOOK DIFFERENT? THE ALLOCATION WAS THEY ALLOCATED TO AND HOW THERE IS A TON OF DIVERSITY. I LOOK THROUGH AND UPDATE THAT AND SEND IT. BUT MY PREVIOUS EFFORTS WE'RE NOT INLINE WITH OTHERS EVENT IS MARCHING THAT THE BEATIVE THEIR

OWN DRUM. >> AND MY POINT THAT OURS WAS THEIR DIRECTOR AND AM I RIGHT ABOUT THIS? THEY WERE SUPPOSED TO BE A MODEL FOR THE STATE, WERE THEY NOT?

>> , WHEN WE LOOKED AT ARTS AND CULTURE.

>> THIS GOES BACK 15 YEARS AGO. I WENT TO THE DIVISION OF CULTURAL AFFAIRS IN TALLAHASSEE AND WHO IS DOING IT RIGHT.

WHO SHOULD WE TALK TO? >> THEY SAID THE BEST MODEL AND A COMMUNITY CLOSE TO ST AUGUSTINE IN TERMS OF THE DEMOGRAPHIC TOURISM AND A LOT MORE MONEY THAN WE DO WAS PALM BEACH. I REACHED OUT TO THEIR DIRECTOR RENA BLADES AND CONSULTED MEASURE FOR THREE YEARS TO GIVE ME GUIDANCE WHAT A TOURISM AND DEVELOPMENT -- TOURISM DEVELOPMENT PLAN SHOULD LOOK LIKE.

>> WE SHOULD LOOK AT THAT AGAIN.

>> THAT WAS SPECIFIC TO CATEGORY 2.

>> THAT IS RIGHT. >> HOW WE WERE LOOKING AT GRANTS, WHAT WE WERE FUNDING. LARGE ORGANIZATIONS, MEAD YUM ORGANIZATIONS WERE VERY DIFFERENT.

I WAS DOING MATH BACK THERE THIS IS INTERESTING IT IS VERY.

IT IS A HEALTHY DEBATE. IN 2020 THIS YEAR ST. JOHNS WITH THE PROJECT THE NEW SOUTH PONTE VEDRA BEACH. WE VERY 28% OF ALL OUR BED TAX COLLECTIONS. LESS THAN 2.5 AND ABOUT 28% OF THE BED TAXES WENT TO BEACH RENOURISHMENT.

IT IS AN IMPORTANT THING. I CHALLENGE TO YOU THINK ABOUT TWO THINGS GROWING A PENNY AND WHAT WE CAN AFORWARD.

SUPPORT THE BEACHES. THAT'S IT, THINKS.

>> SURE IT IS IN THE BREAKDOWN. >> AND WE TALKED ABOUT THE FIFTH CENT AND STARTING IN THE NORTH NASSAU AND 5% AND DUVAL AT 6%.

IT IS 4%. FLAGLER AND VOLUSIA AND IT IS LIKE TRYING TO COMPETE WITH SOMEBODY AND YOU GOT NOT MAYBE A

[02:50:01]

>> AND MAKE THE ISSUE OF TIMING.

BRINGING BACK THE CONVENTION BUSINESS AND THE MEETING BUSINESS AND WE HAVE A COMPETITIVE ADVANTAGE NOW WITH FOUR PERCENT RATHER THAN 5. AND WE HAVE 3 EXPERTS ON THE HOTEL BUSINESS SITTING ON THIS COUNSEL.

MAYBE CAN YOU -- COUNCIL MAYBE CAN YOU COMMENT HOW MUCH THE 1% ISED AN ADVANTAGE WHEN WE TRY TO BRING BACK CONVENTIONS AND HOW

DOES THAT IMPACT BUSINESS. >> I WILL PASS TO MICHAEL YOU MENTIONED CONVENTIONS. AND MY AREA OF EXPERIENCES WITH LEISURE TRAVEL AND THE IT WILL NOT MAKE -- WILL NOT CONVENTION IS A DIFFERENT STORY. , THERE IS ARE YOU COMPETING AGAINST ANOTHER DESTINATION AND BASED ON SOME EVER THE RATES THAT'S NOT GOING TO MEAN A LOT, AND FOR THE, AND THE CUSTOMER THAT MAY LISTEN SOMEONE SPOKE THEY DO MAKE DECISIONS ABOUT THE DOLLARS. AND NOT EVERYONE MAKE AS DECISION ABOUT 100 NOT MAKING A LARGE IMPACT.

I DO AGREE IT'S NOT GREAT AND WHAT IS HAPPENING.

BUT WE HAVE GOT SOME BEACH ISSUES.

YOU KNOW THAT -- I THINK REGARDLESS OF THE ECONOMY.

AND WHERE WE'RE AT IS, WE OUR WEEKEND TRAVEL IS GOOD.

WE HAVE LOST PRETTY MUCH ALL CORPORATE TRAVEL.

NO ONE IS DOING ANYTHING. DURING THE WEEK WE HAVE LOST THOSE NUMBERS. AND IT'S VERY PAINFUL TO OUR ORGANIZATION WITH THOSE. WE'RE MORE A WAIT AND SEE SITUATION WITH OUR COMPANY. AND WE'RE NOT SAYING THE NEEDS ARE NOT NECESSARY. I KNOW THEY ARE NECESSARY.

I LIVED HERE SINCE 1987, I HAVE HAVE BEEN INVOLVED IN EVERY ASPECT OF WHAT WE'RE TALKING ABOUT.

IT IS NECESSARY TO FINANCE THESE.

I DON'T KNOW IF THAT IS 100%. AND I KNOW MY COMPANY IS IN A WAIT AND SEE. AND AT THIS TIME.

>> MAYBE A COUPLE OF MONTHS DOWN THE ROAD AND RIGHT NOW.

IT IS TOUGH FOR US TO MAKE THE DECISION AFTER THE HIT WE LOOK THE TIME SOMETHING NOT GREAT. AND FOR SEVERAL MONTHS.

THERE IS SEVERAL MORE DOWN THE ROAD BEFORE IT IS PUT INTO EFFECT. I THINK THAT YOU HAVE TO LOOK AT THE FRIENDS AND RICHARD COLDMAN.

AND AND. WE'RE COMING AND AND WE NEED A BREAK. AND THAT'S -- THE STUFF HAPPENING NOW AND THAT IS HAPPENING AND LOOKING TO POSITIVE TRENDS. NOT SO MUCH AND STOA MAXIMIZE

[02:55:15]

WE'LL HAVE MONEY THERE TO DO WHAT WE'RE TALKING ABOUT WIFE WE DON'T AND WE, THE THREE OF US COLLECT THE BED TAX.

IF WE SPEND THE MONEY ON THINGS WE WANT.

AND COMING IN, WE TALK ABOUT. AND PRIOR TO 2019.

DO WE KNOW WHAT THE MARKETING DOLLARS WERE PRIOR TO THE CHANGE. AND REAL DOLLARS.

>> WE DID NOT TOUCH THE MARKING WITH THE FIRSTLAL YEAR REALLOW STATION AND OCTOBER 21 OF 19. OCTOBER OF 2019.

AND FEBRUARY AND 20. AND THE FIRST BUDGET CYCLE.

COVID AND ENDED UP GOING IN. AND FREE THE EXPENDITURES WHERE

THEY WERE COME MARCH. >> IT IS A HISTORY OF REVENUES OF COLLECTIONS. WE SAY WHAT DO YOU WANT TO LOOK AT. AND 18 AND 19.

, AND THE MARKETING CATEGORY 1 WAS.

>> THE CATEGORY RECEIVED. IF WE DO THE SAME.

WE REDUCED THEM TO 1.5. YOU THE DIFFERENCE TO 1.5.

WE ROLLED IT BACK .3 CENTS. AND ASK THAT.

>> YES. THAT'S THE DIFFERENCE.

AND NO IT DOESN'T. AND LIKE YOU SAID.

WHAT WE DID WAS LAST YEAR THE FIRST THEY WOULD HAVE RECEIVED A REDUCED ALLOCATION. HOWEVER LAST YEAR AND THE AND 5% AND THE CATEGORIES. NO POINT TO DATE AND LIFE HAD GONE ACCORDING TO THE PLAN THEY 13% GROWTH IN FIRST IDENTIFY

[03:00:05]

AND THE BUDGET DOCKED 2,002,020 THEY GIVE AND THE BUDGET WE THOUGHT THE MARKETING WAS EXTRA IMPORTANT IN A TIME OF COVID AND REDUCING, WE'RE SEEING A REDUCTION IN THE NUMBERS.

LAST YEAR ON PAPER WHAT YOU SAW WAS A VERY SIMILAR ENDING VCB OUGHT AND INCREASE OVER FISCAL YEAR 19 BUT THE REALITY WAS DIFFERENT BECAUSE THERE WAS THE BIG COVID BOMB.

>> (INAUDIBLE). >> THEY SUFFERED A SMALL LOSS.

IT WAS A SUPPLEMENT OF FUNDING THAT THEY ARE LOOKING TO REPAY BACK BECAUSE ALL OF THE MONEY IS TDT LOANS IT IS A CHALLENGING

WORD. >> AN ADVANCE.

THERE YOU GO. >> AN ADVANCE THE FINDING WILL BE RECOUPED IN THE NEXT PHYSICAL CYCLE.

>> THAT'S WHAT YOU'RE ASKING. >> YEAH.

>> THEY REALLY ARE ON THE SAME FOOTING.

>> IF THAT IS THE BOARD'S DESIRE PROPOSED MOTION WITH THE MOTION TO TABLE THE DISCUSSION TO ALLOW FOR FURTHER INFORMATION GATHERING FOR THE REQUEST TO THE BOARD OF COUNTY COMMISSIONERS FOR AN EXTENSION OF TIME FOR A RECOMMENDATION.

>> SO I MOVE. >> I'LL SECOND.

>> BEFORE WE VOTE, CAN WE ASK FIX RICHARD HEARD FROM ANY.

RICHARD HAS A COMMENT ON THE 5 CENTS TO THE 4 FROM ANY OF HIS

CONSTITUENTS? >> MR. GOLDMAN.

CAN YOU HEAR ME? >> THERE IS A VISITOR'S

CONVENTION BUREAU. >> WE HAVE NOT CONDUCTED A SURVEY THAT LEAK WE WILL DO THAT BUT WE HAVE A NUMBER OF QUESTIONS AND ASKING I DID HEAR FROM TODD HICKEY THE GM AT THE SAW GRASS MARRIOTT HE SENT AN E-MAIL THAT HE ASKED MEASURE IF I WAS ASKED I COULD READ. WITH YOUR PERMISSION AND I'LL READ THAT. GOOD AFTERNOON, RICHARD, I'M UNABLE TO ATTEND THE NEXT TDC MEETING.

CAN YOU SPEAK ABOUT THIS TOPIC ON MY BEHALF.

I WOULD APPRECIATE IF WOULD YOU READ THIS ON MY BEHALF.

THE SAW GRASS MARRIOTT SUPPORTS THE SELECTION COLLECTION OF A FIFTH CENT FOR A TAX. WE BELIEVE OUR GUESTS WILL NOT NOTICE OR RESIST AN ADDITIONAL PENNY ON THEIR BILLS.

WE NOTE THAT IN THE MOST - IN MOST OF THE COMPETITIVE MARKETS THE TDT IS HIGHER THAN 5 CENTS, IT WILL NOT REFLECT NEGATIVELY -- WILL NOT NEGATIVELY AFFECT OUR CURRENT COMPETITIVE PRICING ADVANTAGE. SORRY IT IS SMALL.

WE THINK THAT MOST OR ALL OF THAT 5TH CENT SHOULD GO TO DESTINATION MARKETING THAT WILL BE NEEDED IN THE COMING MONTHS AND YEAR TO REGAIN THE MARKETS AS TRAVEL OPENS UP AND OTHER

[03:05:03]

AND EXPRESS THEIR CORNER OF THE MARKET.

WE WILL CONDUCT A SURVEY IN A MORE SCIENTIFIC WAY AND INCLUDE THE VACATION RENTALS FOR THOSE WHICH WE HAVE E-MAIL ADDRESSES.

WE WILL DO THAT AND GET THE RESULTS TO YOU.

>> CAN YOU STAY THERE. ONE IS THAT THERE IS A DIFFERENCE IN THE MARKET WITH THE HOTELS THAT HAVE FLAGS AND THE SMALLER PRIVATE INDEPENDENT HOTELS.

THE FLAG HOTELS BENEFIT FROM A LOT OF ADVERTISING IT COMES WITH HAVING THE FLAGS. THOSE US OF ON THE SMALL SIDE THE BACKBONE OF AMERICAN BUSINESS.

WE DEPEND ON THE TDC AND WHAT THE ADVERTISING MARKETING DOES FOR US BECAUSE WE'RE OUT THERE PRETTY MUCH BY OURSELVES.

THAT MARKETING TREMENDOUSLY HELPS BUSINESSES LIKE THE RESTAURANTS AND THE ATTRACTIONS AND THAT DO NOT COLLECT THE BED TAX BUT BENEFIT FROM THE MARKET.

THEY DON'T HAVE TO FACE IT AND SAY I HAVE TO ADD ANOTHER PERCENTAGE TO THE COLLECT, THEY KNOW HOW WELL THEY DO PARTLY BECAUSE OF WHAT WE DO HERE IN BRINGING THEIR CUSTOMERS.

SO, THAT'S AN AUDIENCE IF YOU WANTED TO ASK THEM TO GET PROBABLY A HIGHER PERCENTAGE BY ALL MEAN DOES THAT.

THEY DON'T HAVE TO COLLECT IT BUT THEY BENEFIT GREATLY FROM THE CUSTOMERS THAT COME HERE AS A RESULT OF THE MARKET.

>> THANK YOU. >> THANK YOU, RICHARD.

>> WE WERE AT A VOTE, I BELIEVE.

A SECOND. >> WE'RE IN DISCUSSION.

COMMENTS? >> THANK YOU.

>> (ROLL CALL). >> I THINK RICHARD HAS GIVEN UP

[9. MONTHLY REPORTS PROVIDED IN PACKETS]

[10. MEMBER COMMENTS]

THE MONTHLY PACKETS. >> ANY COMMENTS.

>> I DON'T KNOW WHAT IS APPROPRIATE I DO HAVE A HAND-OUT I WOULD LIKE TO DISTRIBUTE WITHIN THE GUIDELINES TO THE REST OF THE FOLKS N REGARDS TO THE WHAT I MENTIONED EARLIER ABOUT THE PONTE VEDRA CONCERT HALL AND THE HEAD OF THE PLANNING COMMITTEE FOR THE FRIENDS OF THE CONCERT HALL PUT THIS TOGETHER AND INCLUDE AS LOT OF INFORMATION REMEMBERING ECONOMIC IMPACT OF THE CONCERT HALL ON THE COMMUNITY AND SO I THINK IT IS GOOD READING. AND I DON'T KNOW IF YOU HAVE BEEN TO THE CONCERT HALL AND HAVE SEEN ANY OF THE THE PROPOSED RENDERINGS OF WHAT IS BEING, YOU KNOW, TALKED ABOUT IN TERMS OF EXPANSION BUT I'LL BRING SOME BIG BOARDS IF I CAN GET ON THE, NOT ON THE AGENDA SO I CAN SHARE WHAT IS GOING ON

WITH THAT. >> DID YOU SEE ANY OF THE ORIGINAL DRAWINGS WITH THE -- WITH THE, WE HAD A BALCONIES AND

STUFF. >>> DID YOU SEE THOSE.

>> THEY WERE RUDIMENTARY. WE HAVE GONE FURTHER WHAT THAT.

WE SPENT $25,000. AND THE FRIENDS RAISED THAT.

AND ENGAGED AN ARCHITECTURE DETERMINE.

[03:10:06]

>> THAT WAS THE ORIGINAL VISION.

>> I HAVE NOT HEARD THAT. THE COUNCIL OF AGING HAS THE

[11. NEXT MEETING DATE – April 19th]

>> I DON'T KNOW IF THEY ARE MEETING THERE RIGHT NOW BECAUSE OF COVID BUT THEY PUT A LOT OF MONEY.

CAPITAL INTO THAT

* This transcript was compiled from uncorrected Closed Captioning.